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비디오 스트리밍(Video Streaming) 소프트웨어 시장조사 보고서

출판 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2023년05월

비디오 스트리밍(Video Streaming) 소프트웨어 시장 : 구성 요소(솔루션, 서비스), 스트리밍 유형, 배포 모드, 배달 채널(유료 TV, 인터넷 프로토콜 TV, 오버 더 탑), 수익 창출 모델, 산업, 지역별 – 2028년까지의 세계 예측
Video Streaming Software Market by Component (Solutions, Services), Streaming Type, Deployment Mode, Delivery Channel (Pay-Tv, Internet Protocol Tv, Over-The-Top), Monetization Model, Vertical and Region – Global Forecast to 2028

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The video streaming software market size is expected to grow from USD 11.0 billion in 2023 to USD 25.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 18.3% during the forecast period. The growing preference for online streaming services over traditional Tv, growth in demand for real-time videos are the some of the opportunities for the video streaming software market growth.

비디오 스트리밍(Video Streaming) 소프트웨어 시장 : 구성 요소(솔루션, 서비스), 스트리밍 유형, 배포 모드, 배달 채널(유료 TV, 인터넷 프로토콜 TV, 오버 더 탑), 수익 창출 모델, 산업, 지역별 - 2028년까지의 세계 예측 Video Streaming Software Market by Component (Solutions, Services), Streaming Type, Deployment Mode, Delivery Channel (Pay-Tv, Internet Protocol Tv, Over-The-Top), Monetization Model, Vertical and Region - Global Forecast to 2028

The lack of accessibility to strong video infrastructure represents a significant challenge for the growth of the video streaming software market.

비디오 스트리밍(Video Streaming) 소프트웨어 시장 : 구성 요소(솔루션, 서비스), 스트리밍 유형, 배포 모드, 배달 채널(유료 TV, 인터넷 프로토콜 TV, 오버 더 탑), 수익 창출 모델, 산업, 지역별 - 2028년까지의 세계 예측 Video Streaming Software Market by Component (Solutions, Services), Streaming Type, Deployment Mode, Delivery Channel (Pay-Tv, Internet Protocol Tv, Over-The-Top), Monetization Model, Vertical and Region - Global Forecast to 2028
As per component, the service segment to hold the highest CAGR during the forecast period.
The video streaming software market by component is divided into solutions and services. The services segment is estimated to hold the highest CAGR of 19.5% during the forecasted period of the video streaming software market. The services provide the necessary support to uphold the efficiency of business processes, increase the growth of enterprises, and reduce unwanted operational expenses. The professional and managed services offered by video streaming software providers can help customers achieve their video streaming goals more efficiently and effectively.
As per streaming type, live streaming segment holds the highest CAGR during the forecast period.
The streaming type is segmented into live streaming and video-on-demand streaming. As per segment, the live streaming is expected to hold the highest CAGR of 21.7% during the forecast period. With the emergence of mobile devices, laptops, and tablets, there is increased use of these devices for video streaming. This has raised the demand for live video streaming solutions. The growing demand for live video streaming solutions is expected to create new opportunities for solution providers to engage their customers by providing HD video services. Further, live video streaming solutions also help in increasing the number of viewers and customer loyalty. Live video streaming can be deployed both on-premises and cloud to facilitate superior management of video content.

비디오 스트리밍(Video Streaming) 소프트웨어 시장 : 구성 요소(솔루션, 서비스), 스트리밍 유형, 배포 모드, 배달 채널(유료 TV, 인터넷 프로토콜 TV, 오버 더 탑), 수익 창출 모델, 산업, 지역별 - 2028년까지의 세계 예측 Video Streaming Software Market by Component (Solutions, Services), Streaming Type, Deployment Mode, Delivery Channel (Pay-Tv, Internet Protocol Tv, Over-The-Top), Monetization Model, Vertical and Region - Global Forecast to 2028

As per region, North America holds the largest market share during the forecast period
The video streaming software market is segmented into five regions, including North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. In terms of global video streaming software market share, North America holds the largest market share in 2023 and is expected to last throughout the forecast period. The major video streaming software players resides in US and Canada in this region. Due to a number of factors, including the existence of numerous businesses with advanced IT infrastructure and the accessibility of technical skills, North America is the market with the most established video streaming software adoption. Modernizations in cloud computing, mobile technologies, Machine-to-Machine (M2M) also propelling the adoption of video streaming software across all areas, especially the financial and government industries. More businesses are adopting the cloud strategy as its advantages become clearer. Since organizations use cutting-edge application development technologies at different levels as part of their strategy to thrive in the competitive industry, the video streaming software market in North America is predicted to grow slowly over the duration of the forecast period. Among all the nations, the US is anticipated to have the largest market for video streaming software.

The breakup of the profiles of the primary participants is given below:
 By Company: Tier I: 37%, Tier II: 27%, and Tier III: 36%
 By Designation: C-Level Executives: 29%, Director Level: 36%, and Others: 35%
 By Region: Asia Pacific: 21%, Europe: 24%, North America: 35%, Rest of World: 20%
Note: Others include sales managers, marketing managers, and product managers
Note: Rest of the World includes the Middle East & Africa and Latin America
Note: Tier 1 companies have revenues more than USD 100 million; tier 2 companies’ revenue ranges from USD 10 million to USD 100 million; and tier 3 companies’ revenue is less than 10 million
Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis

Some of the major vendors offering video streaming software across the globe include IBM (US), Kaltura (US), Panopto (US), Brightcove, (US), Haivision (US), Vimeo (US), VBrick (US), Qumu (US), Sonic Foundry (US), Agile Content (Spain), MediaPlatform (US), Akamai (US), Edgio (US), Dailymotion (France), Netgem (France), Vixy (Netherlands), Kinura (England), Piksel (Italy), Hive Streaming (Sweden), SproutVideo (US), Wowza (US), Dacast (US), Zixi (US), Kollective Technology (US), Muvi (US), Movingimage (Germany), VIDIZMO (US), Ravnur (US), uStudio, (US), CONTUS TECH (India), and Vidyard (Canada).

비디오 스트리밍(Video Streaming) 소프트웨어 시장 : 구성 요소(솔루션, 서비스), 스트리밍 유형, 배포 모드, 배달 채널(유료 TV, 인터넷 프로토콜 TV, 오버 더 탑), 수익 창출 모델, 산업, 지역별 - 2028년까지의 세계 예측 Video Streaming Software Market by Component (Solutions, Services), Streaming Type, Deployment Mode, Delivery Channel (Pay-Tv, Internet Protocol Tv, Over-The-Top), Monetization Model, Vertical and Region - Global Forecast to 2028

Research coverage:
The market study covers the video streaming software market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component, streaming type, deployment mode, delivery channel, monetization model, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Reasons to buy this report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall video streaming software market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (increasing penetration of mobile devices and internet users, growing demand for VoD streaming, technological advancements in digital media industry, growing need for transcoding to deliver videos to maximum end users, increase in demand for high-quality videos, advancement in AI to foster demand for video streaming software), restraints (high content creation cost and threat of content piracy, network connectivity and infrastructure issues), opportunities (growing preference for online streaming services over traditional TV, optimization of network bandwidth, growth in demand for real-time video services, emergence of 6G technology to boost video streaming software growth), and challenges (growing threat of video content security and privacy, poor internet speed to reduce quality of service, concerns related to compatibility) influencing the growth of the video streaming software market.

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the video streaming software market.

• Market Development: Comprehensive information about lucrative markets – the report analyses the video streaming software market across varied regions.

• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the video streaming software market.

• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like IBM (US), Kaltura (US), Panopto (US), Brightcove, (US), Haivision (US), Vimeo (US), VBrick (US), among others in the video streaming software market.


목차

1 INTRODUCTION 32
1.1 STUDY OBJECTIVES 32
1.2 MARKET DEFINITION 32
1.2.1 INCLUSIONS AND EXCLUSIONS 33
1.3 MARKET SCOPE 34
1.3.1 MARKET SEGMENTATION 34
1.3.2 REGIONS COVERED 35
1.3.3 YEARS CONSIDERED 35
1.4 CURRENCY 36
TABLE 1 USD EXCHANGE RATE, 2019–2022 36
1.5 STAKEHOLDERS 36
1.6 SUMMARY OF CHANGES 36
2 RESEARCH METHODOLOGY 38
2.1 RESEARCH DATA 38
FIGURE 1 VIDEO STREAMING SOFTWARE MARKET: RESEARCH DESIGN 39
2.1.1 SECONDARY DATA 40
2.1.2 PRIMARY DATA 41
2.1.2.1 Breakup of primary profiles 41
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 41
TABLE 2 PRIMARY RESPONDENTS 42
2.1.2.2 Key industry insights 42
2.2 DATA TRIANGULATION 43
2.3 MARKET SIZE ESTIMATION 44
FIGURE 3 VIDEO STREAMING SOFTWARE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 44
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES FROM VIDEO STREAMING SOFTWARE VENDORS 45
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF VIDEO STREAMING SOFTWARE VENDORS 46
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): CAGR PROJECTIONS FROM SUPPLY SIDE 47
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY ̶ BOTTOM-UP: REVENUE GENERATED BY VIDEO STREAMING SOFTWARE VENDORS FROM EACH COMPONENT 48
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY–APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM DIFFERENT VIDEO STREAMING SOFTWARE SOLUTIONS 48

2.4 MARKET FORECAST 49
TABLE 3 FACTOR ANALYSIS 49
2.5 RESEARCH ASSUMPTIONS 50
2.6 LIMITATIONS 51
3 EXECUTIVE SUMMARY 52
FIGURE 9 GLOBAL VIDEO STREAMING SOFTWARE MARKET, 2019–2028 (USD MILLION) 53
FIGURE 10 FASTEST-GROWING SEGMENTS IN VIDEO STREAMING SOFTWARE MARKET, 2023–2028 54
FIGURE 11 SOLUTIONS SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 55
FIGURE 12 TRANSCODING & PROCESSING SEGMENT TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 55
FIGURE 13 VIDEO-ON-DEMAND STREAMING SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 56
FIGURE 14 CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 56
FIGURE 15 OVER-THE-TOP DELIVERY CHANNEL TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 57
FIGURE 16 SUBSCRIPTION-BASED MONETIZATION MODEL TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 58
FIGURE 17 TOP VERTICALS IN VIDEO STREAMING SOFTWARE MARKET 58
FIGURE 18 VIDEO STREAMING SOFTWARE MARKET: REGIONAL SNAPSHOT 59
4 PREMIUM INSIGHTS 60
4.1 OVERVIEW OF VIDEO STREAMING SOFTWARE MARKET 60
FIGURE 19 INCREASING DEMAND FOR VIDEO STREAMING SERVICES TO DRIVE MARKET GROWTH 60
4.2 VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023 VS. 2028 61
FIGURE 20 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 61
4.3 VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2023 VS. 2028 61
FIGURE 21 VIDEO-ON-DEMAND STREAMING TYPE SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 61
4.4 VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023 VS. 2028 62
FIGURE 22 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 62
4.5 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023 VS. 2028 62
FIGURE 23 OTT SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 62
4.6 VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2023 VS. 2028 63
FIGURE 24 SUBSCRIPTION-BASED SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 63
4.7 VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2023–2028 63
FIGURE 25 MEDIA & ENTERTAINMENT SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 63
4.8 VIDEO STREAMING SOFTWARE MARKET: REGIONAL SCENARIO, 2023–2028 64
FIGURE 26 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS 64
5 MARKET OVERVIEW AND INDUSTRY TRENDS 65
5.1 INTRODUCTION 65
5.2 MARKET DYNAMICS 65
FIGURE 27 MARKET DYNAMICS: VIDEO STREAMING SOFTWARE MARKET 65
5.2.1 DRIVERS 66
5.2.1.1 Increasing penetration of mobile devices and internet users 66
FIGURE 28 NUMBER OF INTERNET USERS, 2018-2022 (MILLION) 66
5.2.1.2 Growing demand for VoD streaming 66
FIGURE 29 AVERAGE REVENUE PER USER, BY SEGMENT, 2018-2022 67
5.2.1.3 Technological advancements in digital media industry 67
5.2.1.4 Growing need for transcoding to deliver videos to maximum end users 67
FIGURE 30 CODECS USED BY DEVELOPERS 68
5.2.1.5 Increase in demand for high-quality videos 68
5.2.1.6 Advancement in AI to foster demand for video streaming software 69
5.2.2 RESTRAINTS 69
5.2.2.1 High content creation cost and threat of content piracy 69
FIGURE 31 ESTIMATED REVENUE LOSS FOR US PAY-TV INDUSTRY FROM PIRACY AND ACCOUNT SHARING 69
5.2.2.2 Network connectivity and infrastructure issues 70
5.2.3 OPPORTUNITIES 70
5.2.3.1 Growing preference for online streaming services over traditional TV 70
FIGURE 32 STREAMING VIEWERSHIP SURPASSES CABLE TV IN US 70
5.2.3.2 Optimization of network bandwidth 70
5.2.3.3 Growth in demand for real-time video services 71
FIGURE 33 GAMING DRIVES LIVE STREAMING 71
5.2.3.4 Emergence of 6G technology to boost video streaming software growth 71
5.2.4 CHALLENGES 72
5.2.4.1 Growing threat of video content security and privacy 72
5.2.4.2 Poor internet speed to reduce quality of service 72
FIGURE 34 BUFFERING EVENT DECREASES HAPPINESS AND FOCUS 72
5.2.4.3 Concerns related to compatibility 73
5.3 CASE STUDY ANALYSIS 73
5.3.1 CASE STUDY 1: APPLICATION WITH DIRECT ACCESS TO DIFFERENT WEB-BASED SERVICES 73
5.3.2 CASE STUDY 2: UNITEN CHOSE PANOPTO’S VIDEO PLATFORM FOR ITS EASY RECORDING, STABLE LIVE STREAMING, AND ABILITY TO INTEGRATE WITH MOODLE 74
5.3.3 CASE STUDY 3: CONVEYING UNIQUE TOPGOLF EXPERIENCE THROUGH VIDEO 74
5.3.4 CASE STUDY 4: ENGAGING AUDIENCE WORLDWIDE 75
5.3.5 CASE STUDY 5: HIGH-QUALITY VIEWING EXPERIENCE 75
5.4 SUPPLY CHAIN ANALYSIS 76
FIGURE 35 VIDEO STREAMING SOFTWARE MARKET: SUPPLY CHAIN 76
5.5 ECOSYSTEM ANALYSIS 77
FIGURE 36 VIDEO STREAMING SOFTWARE MARKET: ECOSYSTEM ANALYSIS 77
5.6 TECHNOLOGICAL ANALYSIS 78
5.6.1 MACHINE LEARNING 78
5.6.2 ARTIFICIAL INTELLIGENCE 78
5.6.3 VIDEO COMPRESSION 78
5.6.4 ADAPTIVE BITRATE STREAMING 79
5.6.5 CONTENT DELIVERY NETWORKS (CDNS) 79
5.6.6 DIGITAL RIGHTS MANAGEMENT (DRM) 79
5.6.7 STREAMING PROTOCOLS 79
5.7 PRICING ANALYSIS 80
5.7.1 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS 80
TABLE 4 VIDEO STREAMING SOFTWARE MARKET: PRICING ANALYSIS, BY VENDOR 80
TABLE 5 VIDEO STREAMING SOFTWARE MARKET: AVERAGE SELLING PRICING ANALYSIS, BY TYPE 81
5.8 PATENT ANALYSIS 83
FIGURE 37 NUMBER OF PATENTS PUBLISHED, 2012–2022 83
FIGURE 38 TOP FIVE PATENT OWNERS (GLOBAL) 83
TABLE 6 TOP 10 PATENT APPLICANTS (US) 84
TABLE 7 VIDEO STREAMING SOFTWARE MARKET: PATENTS 84
5.9 PORTER’S FIVE FORCES ANALYSIS 85
FIGURE 39 VIDEO STREAMING SOFTWARE MARKET: PORTER’S FIVE FORCES ANALYSIS 85
TABLE 8 VIDEO STREAMING SOFTWARE MARKET: PORTER’S FIVE FORCES ANALYSIS 85
5.9.1 THREAT OF NEW ENTRANTS 86
5.9.2 THREAT OF SUBSTITUTES 86
5.9.3 BARGAINING POWER OF SUPPLIERS 86
5.9.4 BARGAINING POWER OF BUYERS 86
5.9.5 INTENSITY OF COMPETITIVE RIVALRY 87
5.10 TARIFF AND REGULATORY LANDSCAPE 87
5.10.1 NORTH AMERICA 87
5.10.2 EUROPE 88
5.10.3 ASIA PACIFIC 88
5.10.4 MIDDLE EAST AND SOUTH AFRICA 88
5.10.5 LATIN AMERICA 88
5.11 KEY CONFERENCES AND EVENTS IN 2023 & 2024 89
TABLE 9 VIDEO STREAMING SOFTWARE MARKET: KEY CONFERENCES AND EVENTS IN 2023 & 2024 89

5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS 89
FIGURE 40 VIDEO STREAMING SOFTWARE MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS 89
5.13 KEY STAKEHOLDERS & BUYING CRITERIA 90
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 90
FIGURE 41 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END USERS 90
TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END USERS (%) 90
5.13.2 BUYING CRITERIA 91
FIGURE 42 KEY BUYING CRITERIA FOR END USERS 91
TABLE 11 KEY BUYING CRITERIA FOR END USERS 91
6 VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT 92
6.1 INTRODUCTION 93
FIGURE 43 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 93
6.1.1 COMPONENT: VIDEO STREAMING SOFTWARE MARKET DRIVERS 93
TABLE 12 VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 94
TABLE 13 VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 94
TABLE 14 COMPONENT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 94
TABLE 15 COMPONENT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 95
6.2 SOLUTIONS 95
6.2.1 VIDEO STREAMING SOLUTIONS TO MANAGE ALL ACTIVITIES, FROM CAPTURING TO INGESTION AND FINAL DELIVERY 95
FIGURE 44 VIDEO ANALYTICS SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 96
TABLE 16 VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 96
TABLE 17 VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 96
TABLE 18 SOLUTIONS: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 97
TABLE 19 SOLUTIONS: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 97
6.2.2 TRANSCODING & PROCESSING 98
6.2.2.1 Transcoding & processing to enable delivery of high-quality video content to viewers 98
TABLE 20 TRANSCODING & PROCESSING: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 98
TABLE 21 TRANSCODING & PROCESSING: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 98
6.2.3 VIDEO MANAGEMENT SOFTWARE 99
6.2.3.1 Video management software to enable users to manage video content 99
TABLE 22 VIDEO MANAGEMENT SOFTWARE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 99
TABLE 23 VIDEO MANAGEMENT SOFTWARE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 99
6.2.4 VIDEO DISTRIBUTION 100
6.2.4.1 Organizations to deliver high-quality video content to large audience in real-time 100
TABLE 24 VIDEO DISTRIBUTION: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 100
TABLE 25 VIDEO DISTRIBUTION: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 100
6.2.5 VIDEO ANALYTICS 101
6.2.5.1 Video analytics to optimize video content and delivery 101
TABLE 26 VIDEO ANALYTICS: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 101
TABLE 27 VIDEO ANALYTICS: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 101
6.2.6 VIDEO SECURITY 102
6.2.6.1 Video security measures to protect against theft, piracy, and unauthorized access 102
TABLE 28 VIDEO SECURITY: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 102
TABLE 29 VIDEO SECURITY: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 102
6.2.7 OTHER SOLUTIONS 103
TABLE 30 OTHER SOLUTIONS: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 103
TABLE 31 OTHER SOLUTIONS: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 103
6.3 SERVICES 104
6.3.1 VIDEO STREAMING SOFTWARE SERVICES TO PROVIDE USERS WITH TOOLS AND FEATURES TO DELIVER HIGH-QUALITY VIDEO CONTENT 104
FIGURE 45 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 104
TABLE 32 VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2019–2022 (USD MILLION) 104
TABLE 33 VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2023–2028 (USD MILLION) 105
TABLE 34 SERVICES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 105
TABLE 35 SERVICES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 105
6.3.2 PROFESSIONAL SERVICES 106
6.3.2.1 Professional services to enable businesses to integrate their video streaming software with other systems 106
TABLE 36 PROFESSIONAL SERVICES MARKET, BY TYPE, 2019–2022 (USD MILLION) 106
TABLE 37 PROFESSIONAL SERVICES MARKET, BY TYPE, 2023–2028 (USD MILLION) 106
TABLE 38 PROFESSIONAL SERVICES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 107
TABLE 39 PROFESSIONAL SERVICES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 107
6.3.2.2 Integration & implementation 107
6.3.2.2.1 Integration & implementation services to help users maximize value of video streaming software investment 107
TABLE 40 INTEGRATION & IMPLEMENTATION: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 108
TABLE 41 INTEGRATION & IMPLEMENTATION: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 108
6.3.2.3 Consulting 108
6.3.2.3.1 Consulting services to help businesses in video streaming software industry to stay competitive 108
TABLE 42 CONSULTING SERVICES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION 109
TABLE 43 CONSULTING SERVICES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 109
6.3.2.4 Support & maintenance 109
6.3.2.4.1 Support & maintenance services to ensure reliable and secure operation of video streaming software 109
TABLE 44 SUPPORT & MAINTENANCE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 110
TABLE 45 SUPPORT & MAINTENANCE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 110
6.3.3 MANAGED SERVICES 110
6.3.3.1 Managed services providers to monitor and optimize system performance 110
TABLE 46 MANAGED SERVICES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 111
TABLE 47 MANAGED SERVICES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 111
7 VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE 112
7.1 INTRODUCTION 113
FIGURE 46 LIVE STREAMING SEGMENT TO GROW AT HIGHER RATE DURING FORECAST PERIOD 113
7.1.1 STREAMING TYPE: VIDEO STREAMING SOFTWARE MARKET DRIVERS 113
TABLE 48 STREAMING TYPE: VIDEO STREAMING SOFTWARE MARKET, 2019–2022 (USD MILLION) 114
TABLE 49 STREAMING TYPE: VIDEO STREAMING SOFTWARE MARKET, 2023–2028 (USD MILLION) 114
TABLE 50 STREAMING TYPE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 114
TABLE 51 STREAMING TYPE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 115

7.2 LIVE STREAMING 115
7.2.1 LIVE STREAMING TO PROVIDE UNIQUE OPPORTUNITY FOR VIEWERS AND CONTENT CREATORS 115
TABLE 52 LIVE STREAMING: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 116
TABLE 53 LIVE STREAMING: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 116
7.3 VIDEO-ON-DEMAND STREAMING 116
7.3.1 INCREASING NEED FOR VIDEO STREAMING TO BOOST GROWTH OF VIDEO-ON-DEMAND SOLUTION 116
TABLE 54 VIDEO-ON-DEMAND STREAMING: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 117
TABLE 55 VIDEO-ON-DEMAND STREAMING: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 117
8 VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE 118
8.1 INTRODUCTION 119
FIGURE 47 CLOUD DEPLOYMENT MODE TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 119
8.1.1 DEPLOYMENT MODE: VIDEO STREAMING SOFTWARE MARKET DRIVERS 119
TABLE 56 VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 120
TABLE 57 VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 120
TABLE 58 DEPLOYMENT MODE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 120
TABLE 59 DEPLOYMENT MODE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 121
8.2 ON-PREMISES 121
8.2.1 ON-PREMISES DEPLOYMENT TO BE COST-EFFECTIVE THAN CLOUD-BASED SOLUTIONS 121
TABLE 60 ON-PREMISES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 121
TABLE 61 ON-PREMISES: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 122
8.3 CLOUD 122
8.3.1 CLOUD DEPLOYMENT MODE TO DELIVER HIGH-QUALITY VIDEO STREAMING SERVICES TO USERS 122
TABLE 62 CLOUD: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 123
TABLE 63 CLOUD: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 123

9 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL 124
9.1 INTRODUCTION 125
FIGURE 48 OVER-THE-TOP (OTT) SEGMENT TO GROW AT HIGHEST RATE DURING FORECAST PERIOD 125
9.1.1 DELIVERY CHANNEL: VIDEO STREAMING SOFTWARE MARKET DRIVERS 125
TABLE 64 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2019–2022 (USD MILLION) 126
TABLE 65 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023–2028 (USD MILLION) 126
TABLE 66 DELIVERY CHANNEL: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 126
TABLE 67 DELIVERY CHANNEL: VIDEO STREAMING SOFTWARE MARKET, 2023–2028 (USD MILLION) 127
9.2 PAY-TV 127
9.2.1 DELIVERY OF PAY-TV THROUGH VIDEO STREAMING TO ENABLE GREATER FLEXIBILITY AND CONVENIENCE FOR VIEWERS 127
TABLE 68 PAY-TV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 127
TABLE 69 PAY-TV: VIDEO STREAMING SOFTWARE MARKET, 2023–2028 (USD MILLION) 128
9.3 INTERNET PROTOCOL TV (IPTV) 128
9.3.1 COST-EFFECTIVENESS AND CUSTOMIZATION OPTIONS BY IPTV TO DRIVE DEMAND 128
TABLE 70 INTERNET PROTOCOL TV (IPTV): VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 128
TABLE 71 INTERNET PROTOCOL TV (IPTV): VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 129
9.4 OVER-THE-TOP (OTT) 129
9.4.1 OTT ENSURES A HIGH-QUALITY VIEWING EXPERIENCE FOR USERS 129
TABLE 72 OVER-THE-TOP (OTT): VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 130
TABLE 73 OVER-THE-TOP (OTT): VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 130
10 VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL 131
10.1 INTRODUCTION 132
FIGURE 49 SUBSCRIPTION-BASED SEGMENT TO GROW AT HIGHEST RATE DURING FORECAST PERIOD 132
10.1.1 MONETIZATION MODEL: VIDEO STREAMING SOFTWARE MARKET DRIVERS 132
TABLE 74 VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 133
TABLE 75 VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 133
TABLE 76 MONETIZATION MODEL: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 133
TABLE 77 MONETIZATION MODEL: VIDEO STREAMING SOFTWARE MARKET, 2023–2028 (USD MILLION) 134

10.2 SUBSCRIPTION-BASED 134
10.2.1 DELIVERENCE OF ENHANCED CUSTOMER EXPERIENCE TO FUEL DEMAND FOR SUBSCRIPTION-BASED MONETIZATION MODEL 134
TABLE 78 SUBSCRIPTION-BASED: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 135
TABLE 79 SUBSCRIPTION-BASED: VIDEO STREAMING SOFTWARE MARKET, 2023–2028 (USD MILLION) 135
10.3 ADVERTISING-BASED 135
10.3.1 HIGHER PENETRATION OF INTERNET AND USE OF MOBILE DEVICES TO DRIVE DEMAND FOR ADVERTISING-BASED MONETIZATION MODEL 135
TABLE 80 ADVERTISING-BASED: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 136
TABLE 81 ADVERTISING-BASED: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 136
10.4 TRANSACTION-BASED 137
10.4.1 ATTRACTIVE VIDEO PACKAGES TO BOOST DEMAND FOR TRANSACTION-BASED MONETIZATION MODEL 137
TABLE 82 TRANSACTION-BASED: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 137
TABLE 83 TRANSACTION-BASED: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 138
11 VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL 139
11.1 INTRODUCTION 140
FIGURE 50 MEDIA & ENTERTAINMENT VERTICAL TO DOMINATE MARKET DURING FORECAST PERIOD 140
11.1.1 VERTICALS: VIDEO STREAMING SOFTWARE MARKET DRIVERS 140
TABLE 84 VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 141
TABLE 85 VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 141
TABLE 86 VERTICAL: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 142
TABLE 87 VERTICAL: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 142
11.2 MEDIA & ENTERTAINMENT 143
11.2.1 ABILITY TO SELECT CONTENT AS PER ONE’S INTEREST TO DRIVE GROWTH 143
TABLE 88 MEDIA & ENTERTAINMENT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 143
TABLE 89 MEDIA & ENTERTAINMENT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 144
11.3 BFSI 144
11.3.1 VIDEO STREAMING SOFTWARE TO ENABLE BETTER CUSTOMER SERVICE, AND REACH WIDER AUDIENCE THROUGH MARKETING EFFORTS 144
TABLE 90 BFSI: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 145
TABLE 91 BFSI: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 145
11.4 ACADEMIA & EDUCATION 145
11.4.1 PROLIFERATION OF ELEARNING AND SMART EDUCATION SYSTEM TO DRIVE GROWTH 145
TABLE 92 ACADEMIA & EDUCATION: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 146
TABLE 93 ACADEMIA & EDUCATION: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 147
11.5 HEALTHCARE 147
11.5.1 HEALTHCARE INDUSTRY TO ADOPT VIDEO STREAMING SERVICES TO IMPROVE PATIENT CARE, INCREASE EFFICIENCY, AND REDUCE COSTS 147
TABLE 94 HEALTHCARE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 148
TABLE 95 HEALTHCARE: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 148
11.6 GOVERNMENT 149
11.6.1 USE OF VIDEO STREAMING SERVICES IN LIVE EVENTS, CONFERENCES, AND PUBLIC EDUCATION 149
TABLE 96 GOVERNMENT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 149
TABLE 97 GOVERNMENT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 150
11.7 OTHER VERTICALS 150
TABLE 98 OTHER VERTICALS: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 151
TABLE 99 OTHER VERTICALS: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 151
12 VIDEO STREAMING SOFTWARE MARKET, BY REGION 152
12.1 INTRODUCTION 153
FIGURE 51 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 153
TABLE 100 VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 153
TABLE 101 VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 154
12.2 NORTH AMERICA 154
12.2.1 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET DRIVERS 154
12.2.2 NORTH AMERICA: RECESSION IMPACT 155
FIGURE 52 NORTH AMERICA: MARKET SNAPSHOT 156
TABLE 102 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 156
TABLE 103 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 157
TABLE 104 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 157
TABLE 105 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 157
TABLE 106 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2019–2022 (USD MILLION) 158
TABLE 107 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2023–2028 (USD MILLION) 158
TABLE 108 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 158
TABLE 109 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 158
TABLE 110 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2019–2022 (USD MILLION) 159
TABLE 111 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2023–2028 (USD MILLION) 159
TABLE 112 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 159
TABLE 113 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 159
TABLE 114 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2019–2022 (USD MILLION) 160
TABLE 115 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023–2028 (USD MILLION) 160
TABLE 116 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 160
TABLE 117 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 160
TABLE 118 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 161
TABLE 119 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 161
TABLE 120 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 161
TABLE 121 NORTH AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 162
12.2.3 US 162
12.2.3.1 Presence of several video streaming software providers to drive market 162
TABLE 122 US: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 162
TABLE 123 US: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 162
TABLE 124 US: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 163
TABLE 125 US: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 163
12.2.4 CANADA 163
12.2.4.1 Government initiatives and security advancements to fuel adoption of video streaming software services 163
TABLE 126 CANADA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 163
TABLE 127 CANADA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 164
TABLE 128 CANADA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 164
TABLE 129 CANADA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 164
12.3 EUROPE 164
12.3.1 EUROPE: VIDEO STREAMING SOFTWARE MARKET DRIVERS 165
12.3.2 EUROPE: RECESSION IMPACT 165
TABLE 130 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 166
TABLE 131 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 166
TABLE 132 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 166
TABLE 133 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 167
TABLE 134 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2019–2022 (USD MILLION) 167
TABLE 135 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2023–2028 (USD MILLION) 167
TABLE 136 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 167
TABLE 137 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 168
TABLE 138 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2019–2022 (USD MILLION) 168
TABLE 139 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2023–2028 (USD MILLION) 168
TABLE 140 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 168
TABLE 141 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 169
TABLE 142 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2019–2022 (USD MILLION) 169
TABLE 143 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023–2028 (USD MILLION) 169
TABLE 144 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 169
TABLE 145 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 170
TABLE 146 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 170
TABLE 147 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 170
TABLE 148 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 171
TABLE 149 EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 171
12.3.3 UK 172
12.3.3.1 Changing content consumption behavior to drive demand for OTT services segment 172
TABLE 150 UK: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 172
TABLE 151 UK: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 172
TABLE 152 UK: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 173
TABLE 153 UK: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 173
12.3.4 GERMANY 173
12.3.4.1 Increasing digitalization to fuel growth of video streaming software services 173
TABLE 154 GERMANY: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 173
TABLE 155 GERMANY: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 174
TABLE 156 GERMANY: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 174
TABLE 157 GERMANY: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 174
12.3.5 FRANCE 174
12.3.5.1 Government initiatives to support adoption of cloud technologies 174
TABLE 158 FRANCE: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 175
TABLE 159 FRANCE: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 175
TABLE 160 FRANCE: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 175
TABLE 161 FRANCE: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 175
12.3.6 ITALY 176
12.3.6.1 Companies to provide variety of services to attract and retain subscribers 176
TABLE 162 ITALY: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 176
TABLE 163 ITALY: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 176
TABLE 164 ITALY: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 177
TABLE 165 ITALY: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 177
12.3.7 SPAIN 177
12.3.7.1 Increasing technological advancements and digitalization to drive market growth 177
TABLE 166 SPAIN: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 178
TABLE 167 SPAIN: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 178
TABLE 168 SPAIN: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 178
TABLE 169 SPAIN: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 178
12.3.8 REST OF EUROPE 179
TABLE 170 REST OF EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 179
TABLE 171 REST OF EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 179
TABLE 172 REST OF EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 179
TABLE 173 REST OF EUROPE: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 180
12.4 ASIA PACIFIC 180
12.4.1 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET DRIVERS 180
12.4.2 ASIA PACIFIC: RECESSION IMPACT 181
FIGURE 53 ASIA PACIFIC: REGIONAL SNAPSHOT 182
TABLE 174 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 182
TABLE 175 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 183
TABLE 176 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 183
TABLE 177 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 183
TABLE 178 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2019–2022 (USD MILLION) 184
TABLE 179 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2023–2028 (USD MILLION) 184
TABLE 180 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 184
TABLE 181 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 184
TABLE 182 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2019–2022 (USD MILLION) 185
TABLE 183 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2023–2028 (USD MILLION) 185
TABLE 184 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 185
TABLE 185 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 185
TABLE 186 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2019–2022 (USD MILLION) 186
TABLE 187 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023–2028 (USD MILLION) 186
TABLE 188 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 186
TABLE 189 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 186
TABLE 190 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 187
TABLE 191 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 187
TABLE 192 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 187
TABLE 193 ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 188
12.4.3 CHINA 188
12.4.3.1 Increasing digital transformation to fuel market growth 188
TABLE 194 CHINA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 188
TABLE 195 CHINA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 189
TABLE 196 CHINA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 189
TABLE 197 CHINA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 189
12.4.4 JAPAN 189
12.4.4.1 Rising demand for video streaming services to drive market 189
TABLE 198 JAPAN: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 190
TABLE 199 JAPAN: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 190
TABLE 200 JAPAN: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 190
TABLE 201 JAPAN: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 190

12.4.5 INDIA 191
12.4.5.1 Growing usage of OTT to drive demand for video streaming software 191
TABLE 202 INDIA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 191
TABLE 203 INDIA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 191
TABLE 204 INDIA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 192
TABLE 205 INDIA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 192
12.4.6 REST OF ASIA PACIFIC 192
TABLE 206 REST OF ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 192
TABLE 207 REST OF ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 193
TABLE 208 REST OF ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 193
TABLE 209 REST OF ASIA PACIFIC: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 193
12.5 MIDDLE EAST & AFRICA 193
12.5.1 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET DRIVERS 194
12.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 194
TABLE 210 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 195
TABLE 211 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 195
TABLE 212 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 195
TABLE 213 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 196
TABLE 214 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2019–2022 (USD MILLION) 196
TABLE 215 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2023–2028 (USD MILLION) 196
TABLE 216 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 196
TABLE 217 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 197
TABLE 218 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2019–2022 (USD MILLION) 197
TABLE 219 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2023–2028 (USD MILLION) 197
TABLE 220 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 197
TABLE 221 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 198
TABLE 222 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2019–2022 (USD MILLION) 198
TABLE 223 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023–2028 (USD MILLION) 198
TABLE 224 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 198
TABLE 225 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 199
TABLE 226 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 199
TABLE 227 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 199
TABLE 228 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 200
TABLE 229 MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 200
12.5.3 KSA 200
12.5.3.1 Use of internet to watch TV and video content to propel growth of video streaming solutions and services 200
TABLE 230 KSA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 201
TABLE 231 KSA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 201
TABLE 232 KSA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 201
TABLE 233 KSA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 202
12.5.4 UAE 202
12.5.4.1 Government initiatives to offer opportunities for adoption of video streaming software solutions 202
TABLE 234 UAE: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 203
TABLE 235 UAE: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 203
TABLE 236 UAE: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 203
TABLE 237 UAE: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 203
12.5.5 SOUTH AFRICA 204
12.5.5.1 High adoption of cloud services by startups to boost market 204
TABLE 238 SOUTH AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 204
TABLE 239 SOUTH AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 204
TABLE 240 SOUTH AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 205
TABLE 241 SOUTH AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 205
12.5.6 REST OF MIDDLE EAST & AFRICA 205
TABLE 242 REST OF MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 205
TABLE 243 REST OF MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 206
TABLE 244 REST OF MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 206
TABLE 245 REST OF MIDDLE EAST & AFRICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 206
12.6 LATIN AMERICA 206
12.6.1 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET DRIVERS 207
12.6.2 LATIN AMERICA: RECESSION IMPACT 207
TABLE 246 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 208
TABLE 247 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 208
TABLE 248 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 208
TABLE 249 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 209
TABLE 250 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2019–2022 (USD MILLION) 209
TABLE 251 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY SERVICE, 2023–2028 (USD MILLION) 209
TABLE 252 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 210
TABLE 253 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 210
TABLE 254 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2019–2022 (USD MILLION) 210
TABLE 255 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY STREAMING TYPE, 2023–2028 (USD MILLION) 210
TABLE 256 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 211
TABLE 257 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 211
TABLE 258 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2019–2022 (USD MILLION) 211
TABLE 259 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023–2028 (USD MILLION) 211
TABLE 260 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 212
TABLE 261 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 212
TABLE 262 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 212
TABLE 263 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 213
TABLE 264 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 213
TABLE 265 LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 213
12.6.3 BRAZIL 214
12.6.3.1 Presence of major video streaming players to accelerate market 214
TABLE 266 BRAZIL: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 214
TABLE 267 BRAZIL: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 214
TABLE 268 BRAZIL: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 215
TABLE 269 BRAZIL: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 215
12.6.4 MEXICO 215
12.6.4.1 Major digital transformation in mobile industry to drive market 215
TABLE 270 MEXICO: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 215
TABLE 271 MEXICO: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 216
TABLE 272 MEXICO: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 216
TABLE 273 MEXICO: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 216
12.6.5 ARGENTINA 216
12.6.5.1 Rapid transformation from offline to online video content for entertainment and information to drive growth 216
TABLE 274 ARGENTINA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 217
TABLE 275 ARGENTINA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 217
TABLE 276 ARGENTINA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 217
TABLE 277 ARGENTINA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 217
12.6.6 REST OF LATIN AMERICA 218
TABLE 278 REST OF LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 218
TABLE 279 REST OF LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 218
TABLE 280 REST OF LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 218
TABLE 281 REST OF LATIN AMERICA: VIDEO STREAMING SOFTWARE MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 219
13 COMPETITIVE LANDSCAPE 220
13.1 INTRODUCTION 220
13.2 STRATEGIES ADOPTED BY KEY PLAYERS 220
13.3 MARKET SHARE ANALYSIS 221
TABLE 282 MARKET SHARE OF KEY VENDORS IN 2022 221
FIGURE 54 VIDEO STREAMING SOFTWARE MARKET: MARKET SHARE ANALYSIS 222
13.4 HISTORICAL REVENUE ANALYSIS OF TOP VENDORS 223
FIGURE 55 HISTORICAL REVENUE ANALYSIS, 2018–2022 (USD MILLION) 223
13.5 COMPANY FINANCIAL METRICS 224
FIGURE 56 TRADING COMPARABLES (EV/ CY25E EBITDA) 224
13.6 GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS 225
FIGURE 57 VIDEO STREAMING SOFTWARE MARKET: GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS, 2022 225
13.7 KEY COMPANY EVALUATION QUADRANT 226
FIGURE 58 COMPANY EVALUATION MATRIX FOR KEY PLAYERS: CRITERIA WEIGHTAGE 226
13.7.1 STARS 226
13.7.2 EMERGING LEADERS 226
13.7.3 PERVASIVE PLAYERS 227
13.7.4 PARTICIPANTS 227
FIGURE 59 COMPANY EVALUATION QUADRANT FOR KEY PLAYERS 227
TABLE 283 OVERALL COMPANY FOOTPRINT FOR KEY PLAYERS 228
13.8 EVALUATION QUADRANT FOR STARTUPS/SMES, 2022 228
FIGURE 60 EVALUATION MATRIX FOR STARTUPS/SMES: CRITERIA WEIGHTAGE 229
13.8.1 RESPONSIVE COMPANIES 229
13.8.2 PROGRESSIVE COMPANIES 229
13.8.3 DYNAMIC COMPANIES 229
13.8.4 STARTING BLOCKS 230
FIGURE 61 EVALUATION QUADRANT FOR STARTUPS/SMES 230
TABLE 284 OVERALL COMPANY FOOTPRINT FOR STARTUPS/SMES 231
13.8.5 COMPETITIVE BENCHMARKING OF STARTUPS/SMES 232
TABLE 285 DETAILED LIST OF KEY STARTUPS/SMES 232
13.9 KEY MARKET DEVELOPMENTS 233
TABLE 286 VIDEO STREAMING SOFTWARE MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2019–2023 233
TABLE 287 VIDEO STREAMING SOFTWARE MARKET: DEALS, 2018–2023 235
14 COMPANY PROFILES 238
14.1 INTRODUCTION 238
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
14.2 MAJOR PLAYERS 238
14.2.1 IBM 238
TABLE 288 IBM: BUSINESS OVERVIEW 238
FIGURE 62 IBM: COMPANY SNAPSHOT 239
TABLE 289 IBM: PRODUCTS/SERVICES OFFERED 239
TABLE 290 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 241
TABLE 291 IBM: DEALS 242
14.2.2 BRIGHTCOVE 244
TABLE 292 BRIGHTCOVE: BUSINESS OVERVIEW 244
FIGURE 63 BRIGHTCOVE: COMPANY SNAPSHOT 245
TABLE 293 BRIGHTCOVE: PRODUCTS/SERVICES OFFERED 245
TABLE 294 BRIGHTCOVE: PRODUCT LAUNCHES AND ENHANCEMENTS 246
TABLE 295 BRIGHTCOVE: DEALS 247
14.2.3 KALTURA 249
TABLE 296 KALTURA: BUSINESS OVERVIEW 249
FIGURE 64 KALTURA: COMPANY SNAPSHOT 250
TABLE 297 KALTURA: PRODUCTS/SERVICES OFFERED 250
TABLE 298 KALTURA: PRODUCT LAUNCHES & ENHANCEMENTS 251
TABLE 299 KALTURA: DEALS 251
14.2.4 HAIVISION 255
TABLE 300 HAIVISION: BUSINESS OVERVIEW 255
FIGURE 65 HAIVISION: COMPANY SNAPSHOT 255
TABLE 301 HAIVISION: PRODUCTS/SERVICES OFFERED 256
TABLE 302 HAIVISION: PRODUCT LAUNCHES AND ENHANCEMENTS 257
TABLE 303 HAIVISION: DEALS 259
14.2.5 PANOPTO 262
TABLE 304 PANOPTO: BUSINESS OVERVIEW 262
TABLE 305 PANOPTO: PRODUCTS/SERVICES OFFERED 262
TABLE 306 PANOPTO: PRODUCT LAUNCHES AND ENHANCEMENTS 263
TABLE 307 PANOPTO: DEALS 264
14.2.6 VIMEO 266
TABLE 308 VIMEO: BUSINESS OVERVIEW 266
FIGURE 66 VIMEO: COMPANY SNAPSHOT 267
TABLE 309 VIMEO INC.: PRODUCTS/SERVICES OFFERED 267
TABLE 310 VIMEO: PRODUCT LAUNCHES & ENHANCEMENTS 268
TABLE 311 VIMEO: DEALS 269
14.2.7 VBRICK 270
TABLE 312 VBRICK: BUSINESS OVERVIEW 270
TABLE 313 VBRICK: PRODUCTS/SERVICES OFFERED 270
TABLE 314 VBRICK: PRODUCT LAUNCHES & ENHANCEMENTS 271
TABLE 315 VBRICK: DEALS 272
14.2.8 QUMU 273
TABLE 316 QUMU: BUSINESS OVERVIEW 273
FIGURE 67 QUMU: COMPANY SNAPSHOT 274
TABLE 317 QUMU: PRODUCTS/SERVICES OFFERED 274
TABLE 318 QUMU: PRODUCT LAUNCHES & ENHANCEMENTS 276
TABLE 319 QUMU: DEALS 276
14.2.9 SONIC FOUNDRY 278
TABLE 320 SONIC FOUNDRY: BUSINESS OVERVIEW 278
FIGURE 68 SONIC FOUNDRY: COMPANY SNAPSHOT 279
TABLE 321 SONIC FOUNDRY: PRODUCTS/SERVICES OFFERED 279
TABLE 322 SONIC FOUNDRY: PRODUCT LAUNCHES & ENHANCEMENTS 280
TABLE 323 SONIC FOUNDRY: DEALS 281
14.2.10 AKAMAI 282
TABLE 324 AKAMAI: BUSINESS OVERVIEW 282
FIGURE 69 AKAMAI: COMPANY SNAPSHOT 283
TABLE 325 AKAMAI: PRODUCTS/SOLUTIONS OFFERED 283
TABLE 326 AKAMAI: PRODUCT LAUNCHES AND ENHANCEMENTS 284
TABLE 327 AKAMAI: DEALS 285
14.2.11 AGILE CONTENT 286
TABLE 328 AGILE CONTENT: BUSINESS OVERVIEW 286
TABLE 329 AGILE CONTENT: PRODUCTS/SERVICES OFFERED 287
TABLE 330 AGILE CONTENT: PRODUCT LAUNCHES & ENHANCEMENTS 288
TABLE 331 AGILE CONTENT: DEALS 288
TABLE 332 AGILE CONTENT: OTHERS 289
14.3 OTHER PLAYERS 290
14.3.1 MEDIAPLATFORM 290
14.3.2 EDGIO 291
14.3.3 DAILYMOTION 292
14.3.4 NETGEM 293
14.3.5 VIXY 294
14.3.6 KINURA 295
14.3.7 PIKSEL 296
14.3.8 HIVE STREAMING 297
14.3.9 BLUE BILLYWIG 298
14.4 STARTUPS/SMES 299
14.4.1 SPROUTVIDEO 299
14.4.2 WOWZA 300
14.4.3 DACAST 301
14.4.4 ZIXI 302
14.4.5 KOLLECTIVE TECHNOLOGY 303
14.4.6 MUVI 304
14.4.7 MOVINGIMAGE 305
14.4.8 VIDIZMO 306
14.4.9 RAVNUR 307
14.4.10 USTUDIO 308
14.4.11 CONTUS TECH 309
14.4.12 VIDYARD 310
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
15 ADJACENT/RELATED MARKETS 311
15.1 INTRODUCTION 311
15.1.1 RELATED MARKETS 311
15.1.2 LIMITATIONS 311
15.2 VIDEO PROCESSING PLATFORM MARKET 311
TABLE 333 VIDEO PROCESSING PLATFORM MARKET, BY VERTICAL, 2016–2020 (USD MILLION) 312
TABLE 334 VIDEO PROCESSING PLATFORM MARKET, BY VERTICAL, 2021–2026 (USD MILLION) 312
TABLE 335 BFSI: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2016–2020 (USD MILLION) 313
TABLE 336 BFSI: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2021–2026 (USD MILLION) 313
TABLE 337 EDUCATION: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2016–2020 (USD MILLION) 313
TABLE 338 EDUCATION: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2021–2026 (USD MILLION) 314
TABLE 339 GOVERNMENT: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2016–2020 (USD MILLION) 314
TABLE 340 GOVERNMENT: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2021–2026 (USD MILLION) 314
TABLE 341 HEALTHCARE AND LIFE SCIENCES: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2016–2020 (USD MILLION) 315
TABLE 342 HEALTHCARE AND LIFE SCIENCES: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2021–2026 (USD MILLION) 315
TABLE 343 IT AND TELECOMMUNICATIONS: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2016–2020 (USD MILLION) 315
TABLE 344 IT AND TELECOMMUNICATIONS: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2021–2026 (USD MILLION) 316
TABLE 345 MANUFACTURING: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2016–2020 (USD MILLION) 316
TABLE 346 MANUFACTURING: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2021–2026 (USD MILLION) 316
TABLE 347 MEDIA & ENTERTAINMENT: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2016–2020 (USD MILLION) 317
TABLE 348 MEDIA & ENTERTAINMENT: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2021–2026 (USD MILLION) 317
TABLE 349 RETAIL AND CONSUMER GOODS: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2016–2020 (USD MILLION) 317
TABLE 350 RETAIL AND CONSUMER GOODS: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2021–2026 (USD MILLION) 318
TABLE 351 OTHER VERTICALS: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2016–2020 (USD MILLION) 318
TABLE 352 OTHER VERTICALS: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2021–2026 (USD MILLION) 318
15.3 VIDEO CONTENT MANAGEMENT SYSTEM MARKET 319
TABLE 353 VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY INDUSTRY VERTICAL, 2019–2026 (USD MILLION) 319
TABLE 354 BFSI: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY REGION, 2019–2026 (USD MILLION) 319
TABLE 355 IT AND TELECOM: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY REGION, 2019–2026 (USD MILLION) 320
TABLE 356 HEALTHCARE AND LIFE SCIENCES: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY REGION, 2019–2026 (USD MILLION) 320
TABLE 357 EDUCATION: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY REGION, 2019–2026 (USD MILLION) 320
TABLE 358 MEDIA AND ENTERTAINMENT: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY REGION, 2019–2026 (USD MILLION) 321
TABLE 359 RETAIL AND E-COMMERCE: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY REGION, 2019–2026 (USD MILLION) 321
TABLE 360 OTHER VERTICALS: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY REGION, 2019–2026 (USD MILLION) 321
TABLE 361 VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY REGION, 2019–2026 (USD MILLION) 322
TABLE 362 NORTH AMERICA: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY COMPONENT, 2019–2026 (USD MILLION) 322
TABLE 363 NORTH AMERICA: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY SERVICE, 2019–2026 (USD MILLION) 322
TABLE 364 NORTH AMERICA: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY DEPLOYMENT MODE, 2019–2026 (USD MILLION) 322
TABLE 365 NORTH AMERICA: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY APPLICATION, 2019–2026 (USD MILLION) 323
TABLE 366 NORTH AMERICA: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY INDUSTRY VERTICAL, 2019–2026 (USD MILLION) 323
TABLE 367 NORTH AMERICA: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY COUNTRY, 2019–2026 (USD MILLION) 323
TABLE 368 US: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY COMPONENT, 2019–2026 (USD MILLION) 324
TABLE 369 US: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY SERVICE, 2019–2026 (USD MILLION) 324
TABLE 370 US: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY DEPLOYMENT MODE, 2019–2026 (USD MILLION) 324
TABLE 371 CANADA: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY COMPONENT, 2019–2026 (USD MILLION) 324
TABLE 372 CANADA: VIDEO CONTENT MANAGEMENT SYSTEM MARKET, BY SERVICE, 2019–2026 (USD MILLION) 325
TABLE 373 CANADA: VIDEO CONTENT MANAGEMENT SYSTEM MARKET SIZE, BY DEPLOYMENT MODE, 2019–2026 (USD MILLION) 325
16 APPENDIX 326
16.1 DISCUSSION GUIDE 326
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 331
16.3 CUSTOMIZATION OPTIONS 333
16.4 RELATED REPORTS 333
16.5 AUTHOR DETAILS 334


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