조사회사 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2023년10월
AR VR Software Market – Global Forecast to 2028
AR·VR 소프트웨어 시장 : 기술 유형(AR 소프트웨어 및 VR 소프트웨어), 소프트웨어 유형(소프트웨어 개발 키트, 게임 엔진), 업종(미디어 및 엔터테인먼트, 소매 및 전자상거래, 제조, 건강 관리), 지역별 – 2028년까지의 세계 예측
AR VR Software Market by Technology Type (AR Software and VR Software), Software Type (Software Development Kit, Game Engine), Vertical (Media & Entertainment, Retail & eCommerce, Manufacturing, Healthcare) and Region – Global Forecast to 2028
| 페이지 수 | 246 |
| 도표 수 | 272 |
| 구성 | 영문조사보고서 |
| 가격 |
Report Overview
The AR VR Software market is estimated at USD 32.5 billion in 2023 to reach USD 77.5 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 19.0%. The widespread deployment of 5G networks represents a significant technological leap for AR VR software by offering rapid data transfer and minimal latency. This advancement is pivotal in delivering seamless and immersive AR VR experiences. With 5G, users can enjoy high-quality, real-time interactions with AR VR applications, free from disruptions. This newfound speed and responsiveness unlock a wealth of possibilities for AR VR technology, enabling it to flourish across various domains. Consequently, 5G’s technical capabilities stand as a fundamental catalyst driving the growth and evolution of AR VR software, ensuring its continued innovation and adoption.
“By software type, software development kit (SDK) segment to hold the largest market size during the forecast period.”
SDKs are essential tools for developing AR and VR applications. They provide developers with the tools and resources they need to create immersive experiences that interact with the real world and can be used for a variety of purposes, such as gaming, entertainment, education, and enterprise. SDKs can be used to develop high quality AR and VR applications for a variety of platforms, including mobile devices, smart glasses, and headsets.
“Based on vertical, the travel & hospitality segment is expected to register the fastest growth rate during the forecast period. “
Augmented navigation revolutionizes the way tourists explore unfamiliar cities by seamlessly integrating augmented reality into their journeys. Through dedicated AR navigation apps, travelers can view their surroundings through their smartphone or AR glasses and receive real-time information about nearby points of interest, historical facts, and directions. This immersive experience transforms ordinary walks into informative and engaging adventures, allowing tourists to discover hidden gems and cultural insights while confidently navigating through the city’s streets. These AR-enhanced experiences not only make exploration more engaging but also serve as a compelling driver for the AR and VR software market. They drive development of more such sophisticated apps that cater to tourists’ demand for travel information and adventure, fostering growth in the AR and VR software sector.
“Asia Pacific highest growth rate during the forecast period.”
Across the Asia-Pacific region, numerous cities are investing substantially to transform into smart cities. Within these urban innovation initiatives, AR and VR technologies play pivotal roles. They facilitate streamlined urban planning processes by enabling immersive cityscape visualization. Moreover, these technologies contribute to efficient transportation management, offering real-time data and navigation solutions. In addition, AR and VR enhance public services with interactive information hubs and maintenance tools. This convergence of technology and urban development fosters the growth of tailored AR and VR software solutions, shaping the future of smarter, more connected cities in the region.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
• By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
• By Designation: C-level –35%, D-level – 25%, and Others – 40%
• By Region: North America – 30%, Europe – 30%, Asia Pacific – 25%, Middle East & Africa – 10%, and Latin America- 5%.
The major players in the AR VR Software market include Microsoft (US), Google (US), Unity Technologies (US), Adobe (US), Autodesk (US), Meta (US), PTC (US), TeamViewer (Germany), NVIDIA Corporation (US), Advanced Micro Devices (US), Qualcomm (US), Zoho Corporation (India), Hexagon AB (Sweden), Magic Leap (US), VMware (US), Blippar (UK), Augment (France), ShapesXR (US), ARuVR (UK), Scope AR (US), Vectary (US), Eon Reality (US), Wevr (US), Talespin Reality Labs (US), Squint (US), Niantic (US), Marxent Labs (US), Inglobe Technologies (Italy), Ultraleap (US), Amelia (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their AR VR Software market footprint.
Research Coverage
The market study covers the AR VR software market size across different segments. It aims at estimating the market size and the growth potential across different segments, including Technology Type (AR software and VR software), Software Type (Software Development Kit, Game Engine, Modeling and visualization Software, Content Management System, Training Simulation Software, and Other Software (Collaboration, Geospatial Mapping, And Industrial Platforms), Vertical (Media & Entertainment, Retail & Ecommerce, Training & Education, Travel & Hospitality, Aerospace & Defense, Real Estate, Manufacturing, Healthcare, Aerospace & Defense, Automotive, and Other Verticals (IT & Telecom, Transportation & Logistics, And Energy & Utilities), and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the global AR VR Software market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (growing popularity of gaming, diverse use cases of AR VR in multiple industries, restraints (fragmentation in the AR VR landscape), opportunities (enhancing remote work and collaboration), and challenges (optimizing performance is a paramount concern in AR/VR software development, limited amount of content available for AR VR) influencing the growth of the AR VR software market. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AR VR software market. Market Development: Comprehensive information about lucrative markets – the report analyses the AR VR software market across various regions. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AR VR Software market. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Microsoft (US), Google (US), Unity Technologies (US), Adobe (US), Autodesk (US), Meta (US), PTC (US), TeamViewer (Germany), NVIDIA Corporation (US), Advanced Micro Devices (US), Qualcomm (US), Zoho Corporation (India), Hexagon AB (Sweden), Magic Leap (US), VMware (US), Blippar (UK), Augment (France), ShapesXR (US), ARuVR (UK), Scope AR (US), Vectary (US), Eon Reality (US), Wevr (US), Talespin Reality Labs (US), Squint (US), Niantic (US), Marxent Labs (US), Inglobe Technologies (Italy), Ultraleap (US), Amelia (US).
Table of Contents
1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 MARKET DEFINITION 26
1.3 STUDY SCOPE 27
1.3.1 MARKET SEGMENTATION 27
FIGURE 1 AR VR SOFTWARE MARKET SEGMENTATION 27
1.3.2 REGIONS COVERED 27
1.3.3 INCLUSIONS AND EXCLUSIONS 28
1.3.4 YEARS CONSIDERED 28
1.4 CURRENCY CONSIDERED 29
TABLE 1 USD EXCHANGE RATES, 2020–2022 29
1.5 STAKEHOLDERS 29
1.6 RECESSION IMPACT 29
2 RESEARCH METHODOLOGY 30
2.1 RESEARCH DATA 30
FIGURE 2 RESEARCH DESIGN 30
2.1.1 SECONDARY DATA 31
2.1.1.1 Secondary sources 31
2.1.2 PRIMARY DATA 31
2.1.2.1 Primary interviews with experts 32
2.1.2.2 Breakdown of primary profiles 32
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 32
2.1.2.3 Primary sources 33
2.1.2.4 Key insights from industry experts 33
2.2 MARKET SIZE ESTIMATION 34
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF OFFERINGS IN AR VR SOFTWARE MARKET 34
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): AR VR SOFTWARE MARKET 35
2.2.1 BOTTOM-UP APPROACH 35
FIGURE 6 BOTTOM-UP APPROACH 36
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY USING BOTTOM-UP APPROACH 36
2.2.2 TOP-DOWN APPROACH 37
FIGURE 8 TOP-DOWN APPROACH 37
2.3 DATA TRIANGULATION 38
FIGURE 9 DATA TRIANGULATION 38
2.4 RISK ASSESSMENT 39
TABLE 2 RISK ANALYSIS 39
2.5 RESEARCH ASSUMPTIONS 39
TABLE 3 RESEARCH ASSUMPTIONS 39
2.6 RESEARCH LIMITATIONS 40
2.7 IMPLICATION OF RECESSION ON AR VR SOFTWARE MARKET 40
3 EXECUTIVE SUMMARY 41
FIGURE 10 AR VR SOFTWARE MARKET TO WITNESS SIGNIFICANT GROWTH DURING FORECAST PERIOD 42
FIGURE 11 AR VR SOFTWARE MARKET: REGIONAL SNAPSHOT 43
4 PREMIUM INSIGHTS 44
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR VR SOFTWARE MARKET 44
FIGURE 12 GOVERNMENT INITIATIVES AND STRONG REGULATORY FRAMEWORK TO DRIVE MARKET 44
4.2 AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE 44
FIGURE 13 AR SOFTWARE SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD 44
4.3 AR VR SOFTWARE MARKET, BY SOFTWARE TYPE 45
FIGURE 14 SOFTWARE DEVELOPMENT KIT SEGMENT ESTIMATED TO LEAD MARKET IN 2023 45
4.4 AR VR SOFTWARE MARKET, BY VERTICAL 45
FIGURE 15 MEDIA & ENTERTAINMENT SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 45
4.5 NORTH AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE AND TOP THREE VERTICALS 46
FIGURE 16 AR SOFTWARE AND MEDIA & ENTERTAINMENT SEGMENTS ESTIMATED TO HOLD LARGEST MARKET SHARES IN 2023 46
5 MARKET OVERVIEW AND INDUSTRY TRENDS 47
5.1 INTRODUCTION 47
5.2 MARKET DYNAMICS 47
FIGURE 17 AR VR SOFTWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 47
5.2.1 DRIVERS 48
5.2.1.1 Growing popularity of gaming 48
5.2.1.2 Diverse use cases of AR/VR across multiple industries 48
5.2.1.3 Advancements in real-time rendering engines 48
5.2.2 RESTRAINTS 48
5.2.2.1 Diversity of AR/VR platforms and complex development landscape 48
5.2.2.2 High initial costs and limited hardware options 48
5.2.3 OPPORTUNITIES 49
5.2.3.1 Increase in remote working and collaboration through AR/VR software 49
5.2.3.2 Increasing role of AR/VR software in healthcare transformation 49
5.2.4 CHALLENGES 49
5.2.4.1 Requirement for optimized performance in AR/VR 49
5.2.4.2 Limited availability of content for AR/VR 49
5.3 INDUSTRY TRENDS 50
5.3.1 BRIEF HISTORY OF AR/VR SOFTWARE 50
FIGURE 18 BRIEF HISTORY OF AR/VR SOFTWARE 50
5.3.1.1 1950–1970 50
5.3.1.2 1970–2000 50
5.3.1.3 2000–2010 50
5.3.1.4 2011–2023 50
5.3.2 CASE STUDY ANALYSIS 51
5.3.2.1 Case study 1: Magna supercharges its quality control and training processes with AR 51
5.3.2.2 Case study 2: STERIS helps customers reduce critical mistakes with AR 52
5.3.2.3 Case study 3: Revolutionizing technical training in VR 53
5.3.2.4 Case study 4: Streamlining enterprise VR training development 53
5.3.3 ECOSYSTEM ANALYSIS 54
FIGURE 19 AR VR SOFTWARE MARKET ECOSYSTEM MAPPING 54
TABLE 4 AR VR SOFTWARE MARKET: ECOSYSTEM 55
5.3.3.1 AR software providers 56
5.3.3.2 VR software providers 56
5.3.4 VALUE CHAIN ANALYSIS 56
FIGURE 20 AR VR SOFTWARE MARKET: VALUE CHAIN ANALYSIS 56
5.3.5 REGULATORY LANDSCAPE 57
5.3.5.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 57
TABLE 5 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 57
TABLE 6 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 57
TABLE 7 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 58
TABLE 8 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 58
5.3.5.2 North America 58
5.3.5.2.1 US 58
5.3.5.2.2 Canada 58
5.3.5.3 Europe 59
5.3.5.3.1 UK 59
5.3.5.3.2 Germany 59
5.3.5.4 Asia Pacific 59
5.3.5.4.1 China 59
5.3.5.4.2 India 59
5.3.5.4.3 Japan 59
5.3.5.5 Middle East & Africa 59
5.3.5.5.1 UAE 59
5.3.5.5.2 South Africa 60
5.3.5.6 Latin America 60
5.3.5.6.1 Brazil 60
5.3.6 PRICING ANALYSIS 60
5.3.6.1 Average selling price trend of key players, by VR software 60
TABLE 9 AVERAGE SELLING PRICE OF KEY PLAYERS, BY VR SOFTWARE (USD) 60
5.3.6.2 Indicative pricing analysis of key players, by AR software 60
TABLE 10 INDICATIVE PRICING ANALYSIS, BY AR SOFTWARE (USD) 60
5.3.7 TECHNOLOGY ANALYSIS 61
5.3.7.1 Key technologies 61
5.3.7.1.1 3D modeling and rendering 61
5.3.7.1.2 Simulations and physics engine 61
5.3.7.1.3 Augmented reality cloud 61
5.3.7.2 Complementary technologies 61
5.3.7.2.1 Artificial intelligence & machine learning (AI & ML) 61
5.3.7.2.2 5G connectivity 62
5.3.7.2.3 Haptics 62
5.3.7.2.4 Spatial computing 62
5.3.7.3 Adjacent technologies 62
5.3.7.3.1 Blockchain 62
5.3.7.3.2 Wearable technology 63
5.3.7.3.3 IoT 63
5.3.8 PATENT ANALYSIS 63
5.3.8.1 Methodology 63
5.3.8.2 Types of patents 63
TABLE 11 PATENTS FILED, 2021–2023 63
5.3.8.3 Innovations and patent applications 64
FIGURE 21 NUMBER OF PATENTS GRANTED ANNUALLY, 2021–2023 64
5.3.8.3.1 Top applicants 64
FIGURE 22 TOP 10 PATENT APPLICANTS WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2021–2023 64
TABLE 12 PATENTS GRANTED IN AR VR SOFTWARE MARKET, 2021–2023 65
5.3.9 KEY STAKEHOLDERS AND BUYING CRITERIA 66
5.3.9.1 Key stakeholders in buying process 66
FIGURE 23 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 VERTICALS 66
TABLE 13 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 VERTICALS (%) 66
5.3.9.2 Buying criteria 67
FIGURE 24 KEY BUYING CRITERIA FOR TOP 3 VERTICALS 67
TABLE 14 KEY BUYING CRITERIA FOR TOP 3 VERTICALS 67
5.3.10 KEY CONFERENCES AND EVENTS, 2023–2024 68
TABLE 15 DETAILED LIST OF CONFERENCES AND EVENTS, 2023–2024 68
5.3.11 PORTER’S FIVE FORCES ANALYSIS 68
TABLE 16 AR VR SOFTWARE MARKET: PORTER’S FIVE FORCES ANALYSIS 68
5.3.11.1 Threat of new entrants 69
5.3.11.2 Threat of substitutes 69
5.3.11.3 Bargaining power of buyers 69
5.3.11.4 Bargaining power of suppliers 69
5.3.11.5 Intensity of competitive rivalry 69
5.3.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 70
FIGURE 25 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 70
5.3.13 BEST PRACTICES OF AR VR SOFTWARE MARKET 70
5.3.13.1 User-centered design 70
5.3.13.2 Cross-platform compatibility 70
5.3.13.3 Interactivity and immersion 70
5.3.13.4 Accessibility 71
5.3.13.5 Content creation 71
5.3.14 CURRENT AND EMERGING BUSINESS MODELS 71
5.3.14.1 Subscription services model 71
5.3.14.2 Freemium 71
5.3.14.3 Pay-per-use or pay-per-session 71
5.3.14.4 Enterprise licensing 71
5.3.14.5 Content marketplace 71
5.3.15 AR VR SOFTWARE TOOLS, FRAMEWORKS, AND TECHNIQUES 71
5.3.15.1 AR VR software tools 71
5.3.15.1.1 Content creation tools 71
5.3.15.1.2 Development platforms 71
5.3.15.1.3 Visualization and simulation software 72
5.3.15.2 AR VR software frameworks 72
5.3.15.2.1 OpenXR 72
5.3.15.2.2 WebXR 72
5.3.15.3 AR VR software techniques 72
5.3.15.3.1 3D modeling and texturing 72
5.3.15.3.2 User interface design 72
5.3.15.3.3 Simultaneous localization and mapping 72
5.3.15.3.4 Rendering 72
5.3.15.3.5 Tracking 72
5.3.15.3.6 Computer vision 72
5.3.16 FUTURE LANDSCAPE OF AR VR SOFTWARE MARKET 73
5.3.16.1 AR VR software technology roadmap till 2030 73
5.3.16.1.1 Short-term roadmap (2023–2025) 73
5.3.16.1.2 Mid-term roadmap (2026–2028) 73
5.3.16.1.3 Long-term roadmap (2029–2030) 73
6 AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE 74
6.1 INTRODUCTION 75
FIGURE 26 AR VR SOFTWARE SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 75
6.1.1 TECHNOLOGY TYPE: AR VR SOFTWARE MARKET DRIVERS 75
TABLE 17 AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 75
TABLE 18 AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 76
6.2 AR SOFTWARE 76
6.2.1 ENHANCES REAL-WORLD EXPERIENCES BY ADDING LAYERS OF IMMERSION AND INTERACTION USING AR 76
TABLE 19 AR SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 76
TABLE 20 AR SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 77
6.2.2 MARKER-BASED AR TECHNOLOGY 77
6.2.3 MARKERLESS AR TECHNOLOGY 77
6.3 VR SOFTWARE 78
6.3.1 CRAFTS HYPER-REALISTIC WORLDS FOR UNPARALLELED IMMERSIVE EXPLORATION AND INNOVATION 78
TABLE 21 VR SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 78
TABLE 22 VR SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 78
7 AR VR SOFTWARE MARKET, BY SOFTWARE TYPE 79
7.1 INTRODUCTION 80
FIGURE 27 TRAINING SIMULATION SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 80
7.1.1 SOFTWARE TYPE: AR VR SOFTWARE MARKET DRIVERS 80
TABLE 23 AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 81
TABLE 24 AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 81
7.2 SOFTWARE DEVELOPMENT KIT (SDK) 81
7.2.1 TOOLS AND KITS TO ENGINEER MORE AR/VR EXPERIENCES AND APPLICATIONS 81
TABLE 25 SOFTWARE DEVELOPMENT KIT: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 82
TABLE 26 SOFTWARE DEVELOPMENT KIT: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 82
7.3 GAME ENGINE 82
7.3.1 BUILDS VIRTUAL WORLDS AND IMMERSIVE GAMING ADVENTURES 82
TABLE 27 GAME ENGINE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 83
TABLE 28 GAME ENGINE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 83
7.4 MODELING & VISUALIZATION SOFTWARE 83
7.4.1 HELPS DESIGN INTERACTIVE VISUAL EXPERIENCES WITH EXTREME PRECISION AND DETAIL 83
TABLE 29 MODELING & VISUALIZATION SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 84
TABLE 30 MODELING & VISUALIZATION SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 84
7.5 CONTENT MANAGEMENT SYSTEM 84
7.5.1 MANAGES AR AND VR MULTIMEDIA CONTENT ACROSS MULTIPLE PLATFORMS 84
TABLE 31 CONTENT MANAGEMENT SYSTEM: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 85
TABLE 32 CONTENT MANAGEMENT SYSTEM: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 85
7.6 TRAINING SIMULATION SOFTWARE 85
7.6.1 SIMULATES REALISTIC TRAINING MODULES TO SAVE TIME AND COST 85
TABLE 33 TRAINING SIMULATION SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 86
TABLE 34 TRAINING SIMULATION SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 86
7.7 OTHER SOFTWARE 86
TABLE 35 OTHER SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 87
TABLE 36 OTHER SOFTWARE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 87
8 AR VR SOFTWARE MARKET, BY VERTICAL 88
8.1 INTRODUCTION 89
FIGURE 28 TRAVEL & HOSPITALITY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 89
8.1.1 VERTICAL: AR VR SOFTWARE MARKET DRIVERS 90
TABLE 37 AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 90
TABLE 38 AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 91
8.2 MEDIA & ENTERTAINMENT 91
8.2.1 INCREASING POPULARITY OF AR/VR-BASED GAMING TO DRIVE MARKET 91
8.2.2 USE CASES 92
8.2.2.1 Immersive gaming experiences 92
8.2.2.2 Enhanced sports viewing 92
TABLE 39 MEDIA & ENTERTAINMENT: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 92
TABLE 40 MEDIA & ENTERTAINMENT: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 92
8.3 RETAIL & ECOMMERCE 93
8.3.1 RESHAPING VIRTUAL SHOPPING EXPERIENCES WITH AR AND VR 93
8.3.2 USE CASE 93
8.3.2.1 Virtual try-on 93
8.3.2.2 Furniture and decor visualization 93
TABLE 41 RETAIL & ECOMMERCE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 93
TABLE 42 RETAIL & ECOMMERCE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 94
8.4 TRAINING & EDUCATION 94
8.4.1 ELEVATING EDUCATION THROUGH IMMERSIVE TRAINING EXPERIENCES 94
8.4.2 USE CASES 94
8.4.2.1 Employee training 94
8.4.2.2 Historical reconstruction 94
TABLE 43 TRAINING & EDUCATION: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 95
TABLE 44 TRAINING & EDUCATION: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 95
8.5 TRAVEL & HOSPITALITY 95
8.5.1 AR AND VR TECHNOLOGIES HELP TRAVELERS RESEARCH, PLAN, AND EXPERIENCE JOURNEYS 95
8.5.2 USE CASE 96
8.5.2.1 Virtual destination tours 96
8.5.2.2 Language translation and navigation 96
TABLE 45 TRAVEL & HOSPITALITY: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 96
TABLE 46 TRAVEL & HOSPITALITY: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 96
8.6 REAL ESTATE 97
8.6.1 AR-BASED INSIGHTS AND PROPERTY TOURS 97
8.6.2 USE CASE 97
8.6.2.1 Interactive 3D floor plans 97
8.6.2.2 Architectural visualization 97
TABLE 47 REAL ESTATE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 97
TABLE 48 REAL ESTATE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 98
8.7 MANUFACTURING 98
8.7.1 AR AND VR ASSIST IN MANUFACTURING TO MAINTAIN RISK-FREE ENVIRONMENTS 98
8.7.2 USE CASE 98
8.7.2.1 Design and prototyping 98
8.7.2.2 Quality control 98
TABLE 49 MANUFACTURING: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 99
TABLE 50 MANUFACTURING: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 99
8.8 HEALTHCARE 99
8.8.1 AR AND VR TECHNOLOGIES ENHANCE PATIENT CARE, MEDICAL TRAINING, AND THERAPEUTIC INTERVENTIONS 99
8.8.2 USE CASE 100
8.8.2.1 Phobia and PTSD treatment 100
8.8.2.2 Surgical planning 100
TABLE 51 HEALTHCARE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 100
TABLE 52 HEALTHCARE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 100
8.9 AEROSPACE & DEFENSE 101
8.9.1 IMPROVING SITUATIONAL AWARENESS AND PLANNING EFFECTIVE RESPONSE WITH AR AND VR-BASED SIMULATION 101
8.9.2 USE CASE 101
8.9.2.1 Flight simulation and training 101
8.9.2.2 Military training simulation 101
TABLE 53 AEROSPACE & DEFENSE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 101
TABLE 54 AEROSPACE & DEFENSE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 102
8.10 AUTOMOTIVE 102
8.10.1 AR AND VR TECHNOLOGIES ENHANCE PROTOTYPING PROCESSES BY BUILDING MORE INTERACTIVE 3D MODELS 102
8.10.2 USE CASE 102
8.10.2.1 Vehicle customization 102
8.10.2.2 Autonomous vehicle development 102
TABLE 55 AUTOMOTIVE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 103
TABLE 56 AUTOMOTIVE: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 103
8.11 OTHER VERTICALS 103
8.11.1 USE CASE 104
8.11.1.1 Remote technical support 104
8.11.1.2 Inventory management 104
8.11.1.3 Infrastructure design 104
TABLE 57 OTHER VERTICALS: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 104
TABLE 58 OTHER VERTICALS: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 104
9 AR VR SOFTWARE MARKET, BY REGION 105
9.1 INTRODUCTION 106
TABLE 59 AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 106
TABLE 60 AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 106
9.2 NORTH AMERICA 107
9.2.1 NORTH AMERICA: AR VR SOFTWARE MARKET DRIVERS 107
9.2.2 NORTH AMERICA: RECESSION IMPACT 107
FIGURE 29 NORTH AMERICA: AR VR SOFTWARE MARKET SNAPSHOT 108
TABLE 61 NORTH AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 108
TABLE 62 NORTH AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 108
TABLE 63 NORTH AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 109
TABLE 64 NORTH AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 109
TABLE 65 NORTH AMERICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 109
TABLE 66 NORTH AMERICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 110
TABLE 67 NORTH AMERICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 110
TABLE 68 NORTH AMERICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 111
9.2.3 US 111
9.2.3.1 Extensive research in AR and VR to drive market 111
TABLE 69 US: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 111
TABLE 70 US: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 112
TABLE 71 US: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 112
TABLE 72 US: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 112
TABLE 73 US: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 113
TABLE 74 US: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 113
9.2.4 CANADA 114
9.2.4.1 Rising implementation of AR/VR software by enterprises to drive market 114
TABLE 75 CANADA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 114
TABLE 76 CANADA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 114
TABLE 77 CANADA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 114
TABLE 78 CANADA AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 115
TABLE 79 CANADA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 115
TABLE 80 CANADA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 116
9.3 EUROPE 116
9.3.1 EUROPE: AR VR SOFTWARE MARKET DRIVERS 116
9.3.2 EUROPE: RECESSION IMPACT 117
TABLE 81 EUROPE: AR VR SOFTWARE MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 117
TABLE 82 EUROPE: AR VR SOFTWARE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 117
TABLE 83 EUROPE: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 118
TABLE 84 EUROPE: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 118
TABLE 85 EUROPE: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 118
TABLE 86 EUROPE: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 118
TABLE 87 EUROPE: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 119
TABLE 88 EUROPE: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 119
9.3.3 UK 120
9.3.3.1 Funding initiatives, grants, and tax incentives for tech companies to drive market 120
TABLE 89 UK: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 120
TABLE 90 UK: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 120
TABLE 91 UK: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 121
TABLE 92 UK: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 121
TABLE 93 UK: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 121
TABLE 94 UK: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 122
9.3.4 GERMANY 122
9.3.4.1 Focus on integrating AR and VR within industries and film making to drive market 122
9.3.5 FRANCE 123
9.3.5.1 Favorable government policies and rising adoption of immersive technologies in automobile and fashion industries to drive market 123
9.3.6 ITALY 123
9.3.6.1 Increasing demand for AR/VR-based tourism to drive market 123
9.3.7 SPAIN 124
9.3.7.1 Increasing use of AR/VR in building interactive and engaging infrastructure to drive market 124
9.3.8 NORDICS 124
9.3.8.1 Tech-savvy population and robust investment in technology companies to drive market 124
9.3.9 REST OF EUROPE 124
9.4 ASIA PACIFIC 125
9.4.1 ASIA PACIFIC: AR VR SOFTWARE MARKET DRIVERS 125
9.4.2 ASIA PACIFIC: RECESSION IMPACT 125
FIGURE 30 ASIA PACIFIC: AR VR SOFTWARE MARKET SNAPSHOT 126
TABLE 95 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 127
TABLE 96 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 127
TABLE 97 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 127
TABLE 98 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 128
TABLE 99 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 128
TABLE 100 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 128
TABLE 101 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 129
TABLE 102 ASIA PACIFIC: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 129
9.4.3 CHINA 130
9.4.3.1 Robust tech ecosystem to drive market 130
TABLE 103 CHINA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 130
TABLE 104 CHINA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 130
TABLE 105 CHINA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 131
TABLE 106 CHINA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 131
TABLE 107 CHINA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 131
TABLE 108 CHINA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 132
9.4.4 INDIA 132
9.4.4.1 Investments, partnerships, and government support to drive market 132
9.4.5 JAPAN 133
9.4.5.1 Introduction of AR and VR-friendly policies and regulations to drive market 133
9.4.6 AUSTRALIA & NEW ZEALAND 133
9.4.6.1 Increasing application of AR and VR in defense and farming to drive market 133
9.4.7 SOUTH KOREA 134
9.4.7.1 Thriving gaming ecosystem to drive market 134
9.4.8 SOUTHEAST ASIA 134
9.4.8.1 Increasing adoption of AR and VR in tourism to drive market 134
9.4.9 REST OF ASIA PACIFIC 135
9.5 MIDDLE EAST & AFRICA 135
9.5.1 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET DRIVERS 135
9.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 135
TABLE 109 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION) 136
TABLE 110 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 136
TABLE 111 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 136
TABLE 112 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 136
TABLE 113 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 137
TABLE 114 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 137
TABLE 115 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 138
TABLE 116 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 138
9.5.3 MIDDLE EAST 139
9.5.3.1 Growing adoption of AR VR technologies to enhance healthcare and tourism to drive market 139
TABLE 117 MIDDLE EAST: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 139
TABLE 118 MIDDLE EAST: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 139
TABLE 119 MIDDLE EAST: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 140
TABLE 120 MIDDLE EAST: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 140
TABLE 121 MIDDLE EAST: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 141
TABLE 122 MIDDLE EAST: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 141
9.5.4 AFRICA 142
9.5.4.1 Strong initiatives from governments and companies to drive market 142
9.6 LATIN AMERICA 142
9.6.1 LATIN AMERICA: AR VR SOFTWARE MARKET DRIVERS 142
9.6.2 LATIN AMERICA: RECESSION IMPACT 143
TABLE 123 LATIN AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2017–2022 (USD MILLION) 143
TABLE 124 LATIN AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 143
TABLE 125 LATIN AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 143
TABLE 126 LATIN AMERICA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 144
TABLE 127 LATIN AMERICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 144
TABLE 128 LATIN AMERICA: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 144
TABLE 129 LATIN AMERICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 145
TABLE 130 LATIN AMERICA: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 145
9.6.3 BRAZIL 146
9.6.3.1 Increasing adoption of AR/VR in education and healthcare to drive market 146
TABLE 131 BRAZIL: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION) 146
TABLE 132 BRAZIL: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 146
TABLE 133 BRAZIL: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION) 147
TABLE 134 BRAZIL: AR VR SOFTWARE MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 147
TABLE 135 BRAZIL: AR VR SOFTWARE MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 147
TABLE 136 BRAZIL: AR VR SOFTWARE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 148
9.6.4 MEXICO 148
9.6.4.1 Government initiatives and adoption of AR/VR across diverse sectors to drive market 148
9.6.5 REST OF LATIN AMERICA 148
10 COMPETITIVE LANDSCAPE 149
10.1 INTRODUCTION 149
10.2 STRATEGIES ADOPTED BY KEY PLAYERS 149
TABLE 137 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS 149
10.3 HISTORICAL REVENUE ANALYSIS 150
FIGURE 31 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS, 2020–2022 (USD MILLION) 150
10.4 MARKET SHARE ANALYSIS OF KEY PLAYERS 151
TABLE 138 AR VR SOFTWARE MARKET: DEGREE OF COMPETITION 151
10.5 COMPANY EVALUATION MATRIX 151
10.5.1 STARS 151
10.5.2 EMERGING LEADERS 151
10.5.3 PERVASIVE PLAYERS 151
10.5.4 PARTICIPANTS 152
FIGURE 32 AR VR SOFTWARE MARKET: COMPANY EVALUATION MATRIX, 2023 152
10.5.5 COMPANY FOOTPRINT 153
TABLE 139 COMPANY FOOTPRINT 153
TABLE 140 TECHNOLOGY FOOTPRINT 154
TABLE 141 SOFTWARE FOOTPRINT 155
TABLE 142 REGIONAL FOOTPRINT 156
10.6 STARTUP/SME EVALUATION MATRIX 157
10.6.1 PROGRESSIVE COMPANIES 157
10.6.2 RESPONSIVE COMPANIES 157
10.6.3 DYNAMIC COMPANIES 157
10.6.4 STARTING BLOCKS 157
FIGURE 33 AR VR SOFTWARE MARKET: STARTUP/SME EVALUATION MATRIX, 2023 158
10.6.5 COMPETITIVE BENCHMARKING 158
TABLE 143 DETAILED LIST OF STARTUPS/SMES 158
TABLE 144 COMPETITIVE BENCHMARKING OF STARTUPS/SMES 160
TABLE 145 COMPETITIVE BENCHMARKING OF KEY PLAYERS 161
10.7 COMPETITIVE SCENARIO AND TRENDS 161
10.7.1 PRODUCT LAUNCHES 162
TABLE 146 AR VR SOFTWARE MARKET: PRODUCT LAUNCHES, JANUARY 2021–SEPTEMBER 2023 162
10.7.2 DEALS 162
TABLE 147 AR VR SOFTWARE MARKET: DEALS, JANUARY 2021–SEPTEMBER 2023 163
10.7.3 OTHERS 164
TABLE 148 AR VR SOFTWARE MARKET: OTHERS 164
10.8 AR VR PRODUCT BENCHMARKING 164
10.8.1 PROMINENT AR SOFTWARE SOLUTIONS 164
TABLE 149 COMPARATIVE ANALYSIS OF PROMINENT AR SOFTWARE 164
10.8.1.1 Unity AR Engine 164
10.8.1.2 Microsoft Mesh 165
10.8.1.3 ARCore 165
10.8.1.4 Frontline AR 165
10.8.1.5 Zoho Corporation Lens 165
10.8.2 PROMINENT VR SOFTWARE SOLUTIONS 165
TABLE 150 COMPARATIVE ANALYSIS OF PROMINENT VR SOFTWARE 165
10.8.2.1 Unity VR tools 165
10.8.2.2 Oculus Platform SDK 166
10.8.2.3 NVIDIA Corporation Omniverse 166
10.8.2.4 myVR Software 166
10.8.2.5 Wevr Virtual Studio 166
10.9 VALUATION AND FINANCIAL METRICS OF KEY AR VR SOFTWARE VENDORS 166
FIGURE 34 VALUATION AND FINANCIAL METRICS OF KEY AR VR SOFTWARE VENDORS 166
11 COMPANY PROFILES 167
11.1 KEY PLAYERS 167
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
11.1.1 META 167
TABLE 151 META: COMPANY OVERVIEW 167
FIGURE 35 META: COMPANY SNAPSHOT 168
TABLE 152 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED 168
TABLE 153 META: DEALS 169
11.1.2 MICROSOFT 170
TABLE 154 MICROSOFT: COMPANY OVERVIEW 170
FIGURE 36 MICROSOFT: COMPANY SNAPSHOT 171
TABLE 155 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 171
TABLE 156 MICROSOFT: DEALS 172
11.1.3 GOOGLE 173
TABLE 157 GOOGLE: COMPANY OVERVIEW 173
FIGURE 37 GOOGLE: COMPANY SNAPSHOT 174
TABLE 158 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 175
TABLE 159 GOOGLE: PRODUCT LAUNCHES 175
TABLE 160 GOOGLE: DEALS 175
11.1.4 UNITY TECHNOLOGIES 177
TABLE 161 UNITY TECHNOLOGIES: COMPANY OVERVIEW 177
FIGURE 38 UNITY TECHNOLOGIES: COMPANY SNAPSHOT 177
TABLE 162 UNITY TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 178
TABLE 163 UNITY TECHNOLOGIES: DEALS 178
11.1.5 QUALCOMM 180
TABLE 164 QUALCOMM: COMPANY OVERVIEW 180
FIGURE 39 QUALCOMM: COMPANY SNAPSHOT 181
TABLE 165 QUALCOMM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 181
TABLE 166 QUALCOMM: DEALS 182
TABLE 167 QUALCOMM: OTHERS 182
11.1.6 ADOBE 183
TABLE 168 ADOBE: COMPANY OVERVIEW 183
FIGURE 40 ADOBE: COMPANY SNAPSHOT 184
TABLE 169 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 185
TABLE 170 ADOBE: DEALS 185
11.1.7 AUTODESK 186
TABLE 171 AUTODESK: COMPANY OVERVIEW 186
FIGURE 41 AUTODESK: COMPANY SNAPSHOT 187
TABLE 172 AUTODESK: PRODUCTS/SOLUTIONS/SERVICES OFFERED 187
TABLE 173 AUTODESK: DEALS 188
11.1.8 PTC 189
TABLE 174 PTC: COMPANY OVERVIEW 189
FIGURE 42 PTC: COMPANY SNAPSHOT 190
TABLE 175 PTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 190
TABLE 176 PTC: PRODUCT LAUNCHES 191
TABLE 177 PTC: DEALS 191
11.1.9 TEAMVIEWER 192
TABLE 178 TEAMVIEWER: COMPANY OVERVIEW 192
FIGURE 43 TEAMVIEWER: COMPANY SNAPSHOT 193
TABLE 179 TEAMVIEWER: PRODUCTS/SOLUTIONS/SERVICES OFFERED 193
TABLE 180 TEAMVIEWER: PRODUCT LAUNCHES 194
TABLE 181 TEAMVIEWER: DEALS 194
11.1.10 NVIDIA CORPORATION 196
TABLE 182 NVIDIA CORPORATION: COMPANY OVERVIEW 196
FIGURE 44 NVIDIA CORPORATION: COMPANY SNAPSHOT 197
TABLE 183 NVIDIA CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 197
TABLE 184 NVIDIA CORPORATION: PRODUCT LAUNCHES 198
TABLE 185 NVIDIA CORPORATION: DEALS 198
11.1.11 ADVANCED MICRO DEVICES 199
TABLE 186 ADVANCED MICRO DEVICES: COMPANY OVERVIEW 199
FIGURE 45 ADVANCED MICRO DEVICES: COMPANY SNAPSHOT 200
TABLE 187 ADVANCED MICRO DEVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 200
TABLE 188 ADVANCED MICRO DEVICES: DEALS 201
11.1.12 ZOHO CORPORATION 202
11.1.13 VMWARE 203
11.1.14 HEXAGON AB 204
11.1.15 MAGIC LEAP 205
11.2 OTHER PLAYERS 206
11.2.1 TAQTILE 206
TABLE 189 TAQTILE: COMPANY OVERVIEW 206
TABLE 190 TAQTILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 206
TABLE 191 TAQTILE: PRODUCT LAUNCHES 207
TABLE 192 TAQTILE: DEALS 207
11.2.2 BLIPPAR 209
11.2.3 AUGMENT 210
11.2.4 SHAPESXR 211
11.2.5 ARUVR 212
11.2.6 SCOPE AR 212
11.2.7 VECTARY 213
11.2.8 EON REALITY 214
11.2.9 WEVR 215
11.2.10 TALESPIN REALITY LABS 216
11.2.11 SQUINT 217
11.2.12 NIANTIC 218
11.2.13 MARXENT LABS 219
11.2.14 INGLOBE TECHNOLOGIES 220
11.2.15 ULTRALEAP 221
11.2.16 AMELIA VIRTUAL CARE 222
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
12 ADJACENT/RELATED MARKETS 223
12.1 INTRODUCTION 223
12.2 EXTENDED REALITY MARKET 223
12.2.1 MARKET DEFINITION 223
12.2.2 MARKET OVERVIEW 223
12.2.3 EXTENDED REALITY MARKET, BY TECHNOLOGY 223
TABLE 193 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION) 224
TABLE 194 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION) 224
12.2.4 EXTENDED REALITY MARKET, BY VR TECHNOLOGY 224
TABLE 195 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2019–2022 (USD MILLION) 224
TABLE 196 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION) 225
12.2.5 EXTENDED REALITY MARKET, BY OFFERING 225
TABLE 197 EXTENDED REALITY MARKET, BY OFFERING, 2019–2022 (USD MILLION) 225
TABLE 198 EXTENDED REALITY MARKET, BY OFFERING, 2023–2028 (USD MILLION) 225
TABLE 199 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 226
TABLE 200 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 226
TABLE 201 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 227
TABLE 202 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 227
TABLE 203 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 228
TABLE 204 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 228
TABLE 205 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 229
TABLE 206 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 229
12.2.6 EXTENDED REALITY MARKET, DEVICE TYPE 230
TABLE 207 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION) 230
TABLE 208 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION) 230
12.2.7 EXTENDED REALITY MARKET, BY REGION 230
TABLE 209 EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION) 231
TABLE 210 EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION) 231
12.3 IMMERSIVE ANALYTICS MARKET 231
12.3.1 MARKET DEFINITION 231
12.3.2 MARKET OVERVIEW 231
12.3.3 IMMERSIVE ANALYTICS MARKET, BY OFFERING 232
TABLE 211 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 232
TABLE 212 IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 232
TABLE 213 AR/VR/MR HEADSETS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 233
TABLE 214 DISPLAYS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 233
TABLE 215 SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 233
TABLE 216 OTHER HARDWARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 234
TABLE 217 IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 234
TABLE 218 PROFESSIONAL SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 234
TABLE 219 MANAGED SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 234
12.3.4 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY 235
TABLE 220 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 235
TABLE 221 MEDIA & ENTERTAINMENT: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 235
TABLE 222 HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 235
TABLE 223 AUTOMOTIVE & TRANSPORTATION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 236
TABLE 224 CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 236
TABLE 225 GOVERNMENT & DEFENSE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 236
TABLE 226 OTHER END-USE INDUSTRIES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 237
12.3.5 IMMERSIVE ANALYTICS MARKET, BY REGION 237
TABLE 227 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 237
13 APPENDIX 238
13.1 DISCUSSION GUIDE 238
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 241
13.3 CUSTOMIZATION OPTIONS 243
13.4 RELATED REPORTS 243
13.5 AUTHOR DETAILS 244
