조사회사 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2024년04월
Loyalty Management Market – Global Forecast to 2029
로열티 관리 시장 : 제공 내용 [솔루션 (고객 유지, 고객 충성도, 채널 충성도) 및 서비스], 통신 사업자, 업종 (BFSI, 항공, 자동차, 미디어, 소매 및 소비재, 환대) 및 지역별 – 2029년까지 세계 예측
Loyalty Management Market by Offering (Solution (Customer Retention, Customer Loyalty, Channel Loyalty), and Services), Operator, Vertical (BFSI, Aviation, Automobile, Media, Retail & Consumer Goods, Hospitality) & Region – Global Forecast to 2029
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| 구성 | 영문조사보고서 |
Report Overview
The loyalty management market is estimated to be USD 11.4 billion to USD 25.4 billion at a CAGR of 17.3% from 2024 to 2029.
로열티 관리 시장은 2024년부터 2029년까지 CAGR의 17.3%로 114억 달러에서 254억 달러로 추정된다.
With the proliferation of digital channels and touchpoints, businesses must deliver seamless and consistent experiences across online and offline channels. Loyalty management solutions enable omnichannel engagement, allowing customers to earn and redeem rewards across multiple platforms and interactions. Therefore, the increasing adoption of digital channels drives the growth of the loyalty management market globally.
“The customer retention solution segment will contribute the largest market share in the loyalty management market during the forecast period.”
Customer retention helps companies cultivate long-lasting relationships with their customers, encouraging them to become repeat buyers and ensuring their continued loyalty to the brand. It encompasses the efforts and strategies businesses undertake to minimize customer defections and prevent them from switching to competitors. Customer retention indicates how well a company’s products and services meet the needs and expectations of its existing customer base. For subscription-based companies and service providers, customer retention is particularly crucial as it serves as the lifeblood of their business model, sustaining recurring revenue streams over time. Customer retention initiatives involve various activities and actions designed to foster customer loyalty and satisfaction. These may include implementing customer loyalty programs, offering personalized experiences, providing exceptional customer service, and continuously improving product quality.
“The B2C operator segment is expected to register the highest CAGR in the loyalty management market during the forecast period.”
B2C operators directly engage with consumers or end users of their products or services. B2C loyalty programs are made for general customers and are usually not specialized or personalized to each one. These programs help engage, enhance, reward, and retain customers and grow a large customer base. B2C markets have adopted an emotion-centric approach, and these loyalty programs have emotional commercials, billboard campaigns, and other techniques to grab the customers’ attention. B2C loyalty management solutions help B2C brands identify, understand, and discover their most valuable customers based on multiple parameters, ranging from customer behavior to spending to the frequency of purchase, thus leading to enhanced customer loyalty. These solutions also enable B2Cs to monetize customer engagements by creating personalized, interactive, and revenue-generating digital experiences for end consumers.
“Asia Pacific will register the highest growth rate during the forecast period.”
The Asia Pacific region is set to undergo significant growth opportunities in the coming years, with countries like India, China, Australia, and New Zealand expected to experience high growth rates. As countries in Asia Pacific continue to undergo rapid industrialization and urbanization, there is a growing recognition of loyalty management programs. The growth of SMEs in the region has led to increased spending on advanced technologies, such as AI and data analytics, to compete in the market and capture further opportunities. Implementing digital loyalty management solutions has become more plausible for these businesses. Cloud computing is also adopted on a large scale by organizations in the region’s developed economies, such as Japan, Australia, and Singapore. Since cloud technology is used as a repository of data for further analysis, its increased adoption drives the market.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
- By Company Type: Tier 1 – 30%, Tier 2 – 45%, and Tier 3 – 25%
- By Designation: C-level –35%, D-level – 30%, and Managers – 35%
- By Region: North America – 40%, Europe – 20%, Asia Pacific – 30%, Middle East & Africa- 5%, and Latin America- 5%.
The major players in the loyalty management market are Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their loyalty management product footprint.
Research Coverage
The market study covers the loyalty management market size across different segments. It aims to estimate the market size and the growth potential across various segments, including offering, solutions, services, operators, verticals, and regions. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the global loyalty management market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (growing focus on reducing customer churn rates, integration of gamification into loyalty programs, companies strategically investing in loyalty programs amidst recession and inflation, emergence of loyalty management mobile applications, and demand for advanced solutions to monitor customer scores and enhance customer engagement), restraints (fragmentation of customer data across various systems and platforms, and stringent government regulations), opportunities (increasing investments in loyalty system technology, surging investments in customer success startup platforms, and rising applications of big data and machine learning) and challenges (exponential rise in marketing technology, rapidly changing trends and diverse consumer preferences, low awareness of loyalty program benefits, data security and privacy issues, and unappealing rewards) influencing the growth of the loyalty management market.
Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product and service launches in the loyalty management market.
Market Development: Comprehensive information about lucrative markets – the report analyses various regions’ loyalty management markets. Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the loyalty management market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US).
Table of Contents
1 INTRODUCTION 31
1.1 STUDY OBJECTIVES 31
1.2 MARKET DEFINITION 31
1.3 STUDY SCOPE 31
1.3.1 MARKET SEGMENTATION 32
FIGURE 1 LOYALTY MANAGEMENT MARKET SEGMENTATION 32
1.3.2 REGIONS COVERED 32
FIGURE 2 LOYALTY MANAGEMENT MARKET: REGIONAL SCOPE 32
1.3.3 INCLUSIONS AND EXCLUSIONS 33
1.3.4 YEARS CONSIDERED 33
1.4 CURRENCY CONSIDERED 33
TABLE 1 USD EXCHANGE RATES, 2021–2023 34
1.5 STAKEHOLDERS 34
1.6 SUMMARY OF CHANGES 34
1.6.1 IMPACT OF RECESSION 35
2 RESEARCH METHODOLOGY 36
2.1 RESEARCH DATA 36
FIGURE 3 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN 36
2.1.1 SECONDARY DATA 37
2.1.1.1 Secondary sources 37
2.1.2 PRIMARY DATA 38
2.1.2.1 List of key primary interview participants 38
TABLE 2 LIST OF KEY PRIMARY INTERVIEW PARTICIPANTS 38
2.1.2.2 Breakup of primary profiles 39
FIGURE 4 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS, BY COMPANY TYPE, DESIGNATION, AND REGION 39
2.1.2.3 Key industry insights 39
2.2 MARKET SIZE ESTIMATION 40
2.2.1 TOP-DOWN APPROACH 40
2.2.2 BOTTOM-UP APPROACH 40
FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2) 41
FIGURE 6 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2) 41
2.3 DATA TRIANGULATION 42
FIGURE 7 DATA TRIANGULATION 42
2.4 RISK ASSESSMENT 43
TABLE 3 RISK ASSESSMENT 43
2.5 RESEARCH ASSUMPTIONS 43
TABLE 4 RESEARCH ASSUMPTIONS 43
2.6 LIMITATIONS 44
2.7 IMPLICATION OF RECESSION 44
3 EXECUTIVE SUMMARY 45
FIGURE 8 LOYALTY MANAGEMENT MARKET, 2022–2029 (USD MILLION) 46
FIGURE 9 LEADING MARKET SEGMENTS IN LOYALTY MANAGEMENT MARKET 46
FIGURE 10 LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT 47
4 PREMIUM INSIGHTS 49
4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET 49
FIGURE 11 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET 49
4.2 LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING 49
FIGURE 12 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2024 49
4.3 LOYALTY MANAGEMENT MARKET SHARE, BY SOLUTION 50
FIGURE 13 CUSTOMER RETENTION SOLUTION TO DOMINATE MARKET IN 2024 50
4.4 LOYALTY MANAGEMENT MARKET SHARE, BY OPERATOR 50
FIGURE 14 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2024 50
4.5 LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL 51
FIGURE 15 BFSI SEGMENT TO HOLD LARGEST MARKET SHARE IN 2024 51
4.6 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING AND COUNTRY 51
FIGURE 16 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN MARKET IN 2024 51
5 MARKET OVERVIEW AND INDUSTRY TRENDS 52
5.1 INTRODUCTION 52
5.2 MARKET DYNAMICS 52
FIGURE 17 LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 52
5.2.1 DRIVERS 53
5.2.1.1 Growing focus on reducing customer churn rates 53
5.2.1.2 Integration of gamification into loyalty programs 53
5.2.1.3 Companies’ strategic investment in loyalty programs amid recession and inflation 53
5.2.1.4 Emergence of loyalty management mobile applications 53
5.2.1.5 Demand for advanced solutions to monitor customer scores and enhance customer engagement 54
5.2.1.6 Rising adoption of omnichannel customer loyalty strategies 54
5.2.2 RESTRAINTS 54
5.2.2.1 Fragmentation of customer data across various systems and platforms 54
5.2.2.2 Stringent government regulations 55
5.2.3 OPPORTUNITIES 55
5.2.3.1 Increasing investments in loyalty system technologies 55
5.2.3.2 Surging investments in customer success startup platforms 55
5.2.3.3 Rising applications of big data and machine learning 55
5.2.4 CHALLENGES 56
5.2.4.1 Exponential rise in marketing technology 56
5.2.4.2 Rapidly changing trends and diverse consumer preferences 56
5.2.4.3 Low awareness of loyalty program benefits 56
5.2.4.4 Data security and privacy issues 56
5.2.4.5 Unappealing rewards 56
5.3 LOYALTY MANAGEMENT MARKET: BRIEF HISTORY 57
FIGURE 18 BRIEF HISTORY OF LOYALTY MANAGEMENT MARKET 57
5.4 VALUE CHAIN ANALYSIS 58
FIGURE 19 LOYALTY MANAGEMENT MARKET: VALUE CHAIN ANALYSIS 58
5.5 ECOSYSTEM ANALYSIS 59
FIGURE 20 KEY PLAYERS IN LOYALTY MANAGEMENT MARKET ECOSYSTEM 59
TABLE 5 LOYALTY MANAGEMENT MARKET: ECOSYSTEM 59
5.6 CASE STUDIES 61
5.6.1 EPSILON HELPED BP STRUCTURE ITS CRM 61
5.6.2 MERKLE HELPED BURGER KING EXPAND ITS LOYALTY DATABASE 61
5.6.3 NEW LOYALTY MANAGEMENT PROGRAM BY UBER ENCOURAGED AND INCENTIVIZED DRIVERS TO BOOST PERFORMANCE 62
5.6.4 BOND BRAND LOYALTY COLLABORATED WITH CIBC TO IMPLEMENT HUMAN-CENTRIC ENGAGEMENT STRATEGY 62
5.6.5 COLLINSON’S REALTIME-XLS SOLUTION HELPED INCREASE STORE FOOTFALL FOR IKEA 63
5.7 PORTER’S FIVE FORCES MODEL 64
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS 64
TABLE 6 IMPACT OF EACH FORCE ON LOYALTY MANAGEMENT MARKET 64
5.7.1 THREAT OF NEW ENTRANTS 65
5.7.2 THREAT OF SUBSTITUTES 65
5.7.3 BARGAINING POWER OF BUYERS 65
5.7.4 BARGAINING POWER OF SUPPLIERS 65
5.7.5 INTENSITY OF COMPETITIVE RIVALRY 65
5.8 PATENT ANALYSIS 66
5.8.1 METHODOLOGY 66
FIGURE 22 MAJOR PATENTS FOR LOYALTY MANAGEMENT MARKET 66
TABLE 7 LIST OF PATENTS IN LOYALTY MANAGEMENT MARKET, 2021–2023 67
5.9 DISRUPTIONS IMPACTING BUYERS/CLIENTS IN LOYALTY MANAGEMENT MARKET 68
FIGURE 23 LOYALTY MANAGEMENT MARKET: DISRUPTIONS IMPACTING BUYERS/CLIENTS 68
5.10 PRICING ANALYSIS 68
5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION (USD PER MONTH) 68
FIGURE 24 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION 68
TABLE 8 AVERAGE SELLING PRICE OF KEY PLAYERS, 2023 (USD/MONTH) 69
5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY SOLUTION & SERVICE 69
TABLE 9 INDICATIVE PRICING ANALYSIS OF KEY LOYALTY MANAGEMENT SOLUTIONS & SERVICES VENDORS 69
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 70
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 70
FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS 70
TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS 70
5.11.2 BUYING CRITERIA 71
FIGURE 26 KEY BUYING CRITERIA FOR TOP THREE END USERS 71
TABLE 11 KEY BUYING CRITERIA FOR TOP THREE END USERS 71
5.12 TECHNOLOGY ANALYSIS 71
5.12.1 KEY TECHNOLOGY 71
5.12.1.1 Artificial intelligence and machine learning 71
5.12.1.2 Blockchain technology 72
5.12.1.3 Mobile wallets and apps 72
5.12.1.4 Customer data platforms 72
5.12.2 COMPLEMENTARY TECHNOLOGIES 73
5.12.2.1 Marketing automation 73
5.12.2.2 Customer relationship management 73
5.12.3 ADJACENT TECHNOLOGIES 73
5.12.3.1 Sustainability Internet of Things (IoT) 73
5.12.3.2 Augmented Reality (AR) & Virtual Reality (VR) 73
5.12.3.3 Biometrics 74
5.13 REGULATORY LANDSCAPE 74
TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
5.13.1 NORTH AMERICA 76
5.13.1.1 US 76
5.13.1.2 Canada 76
5.13.2 EUROPE 77
5.13.3 ASIA PACIFIC 77
5.13.3.1 South Korea 77
5.13.3.2 China 77
5.13.3.3 India 77
5.13.3.4 Middle East & Africa 77
5.13.3.5 UAE 77
5.13.3.6 KSA 77
5.13.4 LATIN AMERICA 78
5.13.4.1 Brazil 78
5.13.4.2 Mexico 78
5.14 KEY CONFERENCES & EVENTS 78
TABLE 16 LOYALTY MANAGEMENT MARKET: LIST OF CONFERENCES & EVENTS, 2024–2025 78
5.15 TECHNOLOGY ROADMAP FOR LOYALTY MANAGEMENT MARKET 79
5.15.1 SHORT-TERM ROADMAP (2023–2025) 79
5.15.2 MID-TERM ROADMAP (2026–2028) 79
5.15.3 LONG-TERM ROADMAP (2029–2030) 80
5.16 BEST PRACTICES IN LOYALTY MANAGEMENT MARKET 80
5.16.1 MEETING CUSTOMER NEEDS 80
5.16.2 OFFERING CHOICES 80
5.16.3 DEFINING CLEAR GOALS 80
5.16.4 UTILIZING CUSTOMER DATA 81
5.17 CURRENT AND EMERGING BUSINESS MODELS 81
5.18 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET 82
FIGURE 27 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET 82
5.19 INVESTMENT AND FUNDING SCENARIO 83
FIGURE 28 INVESTMENT AND FUNDING SCENARIO 83
6 LOYALTY MANAGEMENT MARKET, BY OFFERING 84
6.1 INTRODUCTION 85
FIGURE 29 SERVICES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 85
6.1.1 OFFERING: LOYALTY MANAGEMENT MARKET DRIVERS 85
TABLE 17 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 85
TABLE 18 LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 86
6.2 SOLUTIONS 86
6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH 86
TABLE 19 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 86
TABLE 20 SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 87
6.3 SERVICES 87
6.3.1 ASSISTANCE IN OVERALL COST REDUCTION AND IMPROVING BUSINESS PERFORMANCE TO PROMOTE MARKET GROWTH 87
TABLE 21 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 87
TABLE 22 SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 88
7 LOYALTY MANAGEMENT MARKET, BY SOLUTION 89
7.1 INTRODUCTION 90
FIGURE 30 CHANNEL LOYALTY SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 90
7.1.1 SOLUTION: LOYALTY MANAGEMENT MARKET DRIVERS 90
TABLE 23 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 90
TABLE 24 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 91
7.2 CUSTOMER RETENTION 91
7.2.1 CULTIVATION OF LONG-LASTING RELATIONSHIPS WITH CUSTOMERS TO ACCELERATE MARKET GROWTH 91
TABLE 25 CUSTOMER RETENTION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 91
TABLE 26 CUSTOMER RETENTION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 92
7.2.2 SUBSCRIPTION MANAGEMENT SOFTWARE 92
7.2.3 CAMPAIGN MANAGEMENT TOOLS 92
7.2.4 PREDICTIVE ANALYTICS PLATFORMS 93
7.2.5 CUSTOMER ENGAGEMENT PLATFORMS (CEPS) 93
7.3 CUSTOMER LOYALTY 93
7.3.1 SUSTAINED REVENUE AND REDUCTION IN CUSTOMER ACQUISITION COSTS TO BOOST MARKET 93
TABLE 27 CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 94
TABLE 28 CUSTOMER LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 94
7.3.2 TIERED LOYALTY PROGRAM MANAGEMENT 94
7.3.3 LOYALTY PROGRAM MANAGEMENT 95
7.3.4 PERSONALIZED REWARD ENGINES 95
7.4 CHANNEL LOYALTY 95
7.4.1 NEED TO ENHANCE CUSTOMER RETENTION AND SUSTAIN PROFITABILITY TO FOSTER GROWTH 95
TABLE 29 CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 96
TABLE 30 CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 96
7.4.2 OMNICHANNEL LOYALTY MANAGEMENT PLATFORMS 96
7.4.3 MOBILE APP DEVELOPMENT TOOLS 97
7.4.4 PARTNER RELATIONSHIP MANAGEMENT (PRM) TOOLS 97
7.4.5 POINT-OF-SALE (POS) INTEGRATION 97
8 LOYALTY MANAGEMENT MARKET, BY SERVICE 98
8.1 INTRODUCTION 99
FIGURE 31 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD 99
8.1.1 SERVICE: LOYALTY MANAGEMENT MARKET DRIVERS 99
TABLE 31 LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 99
TABLE 32 LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 99
8.2 PROFESSIONAL SERVICES 100
FIGURE 32 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 100
TABLE 33 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 100
TABLE 34 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 101
TABLE 35 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 101
TABLE 36 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 101
8.2.1 CONSULTING 102
8.2.1.1 Need to enhance strategic outlook and performance of organizations to boost market 102
TABLE 37 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 102
TABLE 38 CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 102
8.2.2 IMPLEMENTATION 103
8.2.2.1 Seamless integration of loyalty management solutions and systems to propel market 103
TABLE 39 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 103
TABLE 40 IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 103
8.2.3 SUPPORT & MAINTENANCE 104
8.2.3.1 Ability to improve operations and gain control over existing systems to drive market 104
TABLE 41 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 104
TABLE 42 SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 104
8.3 MANAGED SERVICES 105
8.3.1 MANAGED PLATFORM THAT EFFICIENTLY MANAGES ORGANIZATION’S ENTIRE LOYALTY PROGRAM LIFECYCLE TO BOLSTER MARKET GROWTH 105
TABLE 43 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 105
TABLE 44 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 106
9 LOYALTY MANAGEMENT MARKET, BY OPERATOR 107
9.1 INTRODUCTION 108
FIGURE 33 B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 108
9.1.1 OPERATOR: LOYALTY MANAGEMENT MARKET DRIVERS 108
TABLE 45 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 108
TABLE 46 LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 109
9.2 BUSINESS-TO-BUSINESS 109
9.2.1 SURGING DEMAND TO PRIORITIZE SATISFACTION AND LOYALTY OF EXISTING CLIENTS TO DRIVE MARKET 109
TABLE 47 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 109
TABLE 48 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 110
9.3 BUSINESS-TO-CUSTOMER 110
9.3.1 PERSONALIZED, INTERACTIVE, AND REVENUE-GENERATING DIGITAL EXPERIENCES TO PROPEL MARKET GROWTH 110
TABLE 49 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 110
TABLE 50 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 111
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL 112
10.1 INTRODUCTION 113
FIGURE 34 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 113
TABLE 51 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 114
TABLE 52 LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 114
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 115
10.2.1 GROWING DEMAND FOR TAILORED INTERACTIONS AND PERSONALIZED EXPERIENCES TO DRIVE GROWTH 115
10.2.2 BFSI: LOYALTY MANAGEMENT USE CASES 115
10.2.2.1 Credit card rewards programs 115
10.2.2.2 Premium banking services 115
10.2.2.3 Insurance loyalty programs 115
10.2.2.4 Personalized financial planning 115
TABLE 53 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 116
TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 116
10.3 AVIATION 116
10.3.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET 116
10.3.2 AVIATION: LOYALTY MANAGEMENT USE CASES 117
10.3.2.1 Frequent flyer programs 117
10.3.2.2 Airport lounge access 117
10.3.2.3 Co-branded credit cards 117
TABLE 55 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 117
TABLE 56 AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 117
10.4 AUTOMOTIVE 118
10.4.1 INCREASED FOCUS ON PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET 118
10.4.2 AUTOMOTIVE: LOYALTY MANAGEMENT USE CASES 118
10.4.2.1 Service maintenance rewards 118
10.4.2.2 Vehicle purchase incentives 118
10.4.2.3 Referral programs 118
10.4.2.4 Exclusive events and experiences 118
TABLE 57 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 119
TABLE 58 AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 119
10.5 MEDIA & ENTERTAINMENT 119
10.5.1 NEED TO INCREASE CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH 119
10.5.2 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT USE CASES 120
10.5.2.1 Subscription loyalty programs 120
10.5.2.2 Content personalization 120
10.5.2.3 Partnership programs 120
10.5.2.4 Event-based rewards 120
TABLE 59 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 120
TABLE 60 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 120
10.6 RETAIL & CONSUMER GOODS 121
10.6.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH 121
10.6.2 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT USE CASES 121
10.6.2.1 Personalized offers 121
10.6.2.2 Omni-channel integration 121
10.6.2.3 Customer feedback and engagement 121
10.6.2.4 Social responsibility initiatives 121
TABLE 61 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 122
TABLE 62 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 122
10.7 HOSPITALITY 122
10.7.1 NEED TO INCREASE REPEAT PATRONAGE TO BOOST MARKET 122
10.7.2 HOSPITALITY: LOYALTY MANAGEMENT USE CASES 123
10.7.2.1 Restaurant loyalty programs 123
10.7.2.2 Tourism and travel loyalty programs 123
10.7.2.3 Entertainment loyalty programs 123
10.7.2.4 Corporate loyalty programs 123
TABLE 63 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 123
TABLE 64 HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 123
10.8 TELECOM 124
10.8.1 CUSTOMER SATISFACTION, ENGAGEMENT, AND LONG-TERM LOYALTY TO DRIVE MARKET 124
10.8.2 TELECOM: LOYALTY MANAGEMENT USE CASES 124
10.8.2.1 Rewards for usage 124
10.8.2.2 Referral programs 124
10.8.2.3 Tiered loyalty programs 124
10.8.2.4 Gamification 124
TABLE 65 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 125
TABLE 66 TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 125
10.9 HEALTHCARE 125
10.9.1 BENEFITS, INCENTIVES, AND REWARDS FOR UTILIZATION OF HEALTHCARE SERVICES TO ACCELERATE MARKET GROWTH 125
10.9.2 HEALTHCARE: LOYALTY MANAGEMENT USE CASES 126
10.9.2.1 Patient retention programs 126
10.9.2.2 Medication adherence initiatives 126
10.9.2.3 Wellness programs 126
10.9.2.4 Referral programs 126
TABLE 67 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 126
TABLE 68 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 126
10.10 OIL & GAS 127
10.10.1 INNOVATIONS IN FUEL RETAIL LOYALTY PROGRAMS AND MOBILE APP INTEGRATION TO BOOST MARKET 127
10.10.2 OIL & GAS: LOYALTY MANAGEMENT USE CASES 127
10.10.2.1 Fleet loyalty programs 127
10.10.2.2 Sustainable fuel adoption rewards 127
10.10.2.3 Premium service membership 127
10.10.2.4 Mobile app integration 127
TABLE 69 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 128
TABLE 70 OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 128
10.11 OTHER VERTICALS 128
TABLE 71 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 129
TABLE 72 OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 129
11 LOYALTY MANAGEMENT MARKET, BY REGION 130
11.1 INTRODUCTION 131
FIGURE 35 ASIA PACIFIC TO HOLD LARGEST MARKET SHARE IN 2024 131
TABLE 73 LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION) 131
TABLE 74 LOYALTY MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 132
11.2 NORTH AMERICA 132
11.2.1 NORTH AMERICA: MARKET DRIVERS 132
11.2.2 NORTH AMERICA: IMPACT OF RECESSION 133
FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT 133
TABLE 75 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 134
TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 134
TABLE 77 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 134
TABLE 78 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 134
TABLE 79 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 135
TABLE 80 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 135
TABLE 81 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 135
TABLE 82 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 135
TABLE 83 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 136
TABLE 84 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 136
TABLE 85 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 136
TABLE 86 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 137
TABLE 87 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION) 137
TABLE 88 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 137
11.2.3 US 138
11.2.3.1 Increased adoption of advanced technologies to develop rich customer experience 138
TABLE 89 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 138
TABLE 90 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 138
TABLE 91 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 139
TABLE 92 US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 139
TABLE 93 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 139
TABLE 94 US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 139
TABLE 95 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 140
TABLE 96 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 140
TABLE 97 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 140
TABLE 98 US: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 140
11.2.4 CANADA 141
11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market 141
TABLE 99 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 141
TABLE 100 CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 141
TABLE 101 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 142
TABLE 102 CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 142
TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 142
TABLE 104 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 142
TABLE 105 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 143
TABLE 106 CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 143
TABLE 107 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 143
TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 143
11.3 EUROPE 144
11.3.1 EUROPE: MARKET DRIVERS 144
11.3.2 EUROPE: IMPACT OF RECESSION 144
TABLE 109 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 145
TABLE 110 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 145
TABLE 111 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 145
TABLE 112 EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 145
TABLE 113 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 146
TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 146
TABLE 115 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 146
TABLE 116 EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 146
TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 147
TABLE 118 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 147
TABLE 119 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 147
TABLE 120 EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 148
TABLE 121 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION) 148
TABLE 122 EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 149
11.3.3 UK 149
11.3.3.1 Customer loyalty schemes and government initiatives to propel market 149
TABLE 123 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 149
TABLE 124 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 150
TABLE 125 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 150
TABLE 126 UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 150
TABLE 127 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 150
TABLE 128 UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 151
TABLE 129 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 151
TABLE 130 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 151
TABLE 131 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 151
TABLE 132 UK: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 152
11.3.4 GERMANY 152
11.3.4.1 Increasing investments in digital customer experience to propel market growth 152
TABLE 133 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 152
TABLE 134 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 153
TABLE 135 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 153
TABLE 136 GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 153
TABLE 137 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 153
TABLE 138 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 154
TABLE 139 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 154
TABLE 140 GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 154
TABLE 141 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 154
TABLE 142 GERMANY: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 155
11.3.5 ITALY 155
11.3.5.1 Increased value on customer relationships with brands to propel market 155
11.3.6 FRANCE 155
11.3.6.1 Incorporation of digital loyalty management to augment market 155
11.3.7 SPAIN 156
11.3.7.1 Programs aimed at fostering customer retention and engagement to accelerate market growth 156
11.3.8 NORDIC COUNTRIES 156
11.3.8.1 Increasing adoption of 5G and digital banking to drive market 156
11.3.9 REST OF EUROPE 156
11.4 ASIA PACIFIC 156
11.4.1 ASIA PACIFIC: MARKET DRIVERS 157
11.4.2 ASIA PACIFIC: IMPACT OF RECESSION 157
FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT 158
TABLE 143 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 158
TABLE 144 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 159
TABLE 145 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 159
TABLE 146 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 159
TABLE 147 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 159
TABLE 148 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 160
TABLE 149 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 160
TABLE 150 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 160
TABLE 151 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 160
TABLE 152 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 161
TABLE 153 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 161
TABLE 154 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 162
TABLE 155 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION) 162
TABLE 156 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 163
11.4.3 CHINA 163
11.4.3.1 Spike in purchasing power of consumers and greater focus on customer experience to foster growth 163
TABLE 157 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 163
TABLE 158 CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 164
TABLE 159 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 164
TABLE 160 CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 164
TABLE 161 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 164
TABLE 162 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 165
TABLE 163 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 165
TABLE 164 CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 165
TABLE 165 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 165
TABLE 166 CHINA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 166
11.4.4 JAPAN 166
11.4.4.1 Growing demand for loyalty management solutions to boost market 166
TABLE 167 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 166
TABLE 168 JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 166
TABLE 169 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 167
TABLE 170 JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 167
TABLE 171 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 167
TABLE 172 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 167
TABLE 173 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 168
TABLE 174 JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 168
TABLE 175 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 168
TABLE 176 JAPAN: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 168
11.4.5 INDIA 169
11.4.5.1 Increasing demand for loyalty programs to propel market 169
11.4.6 AUSTRALIA AND NEW ZEALAND 169
11.4.6.1 Surging customer retention strategies with special features and data-driven logic to fuel market growth 169
11.4.7 SOUTH KOREA 169
11.4.7.1 Digital transformation and government initiatives to drive market 169
11.4.8 SOUTHEAST ASIA 169
11.4.8.1 Adoption of digital loyalty programs to bolster market growth 169
11.4.9 REST OF ASIA PACIFIC 170
11.5 MIDDLE EAST & AFRICA 170
11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS 170
11.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION 171
TABLE 177 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 171
TABLE 178 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 171
TABLE 179 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 171
TABLE 180 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 172
TABLE 181 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 172
TABLE 182 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 172
TABLE 183 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 172
TABLE 184 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 173
TABLE 185 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 173
TABLE 186 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 173
TABLE 187 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 174
TABLE 188 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 174
TABLE 189 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY/REGION, 2018–2023 (USD MILLION) 175
TABLE 190 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY/REGION, 2024–2029 (USD MILLION) 175
11.5.3 GCC COUNTRIES 175
TABLE 191 GCC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION) 175
TABLE 192 GCC: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 176
11.5.4 KSA 176
11.5.4.1 Increasing adoption of digital technologies to foster market growth 176
TABLE 193 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 176
TABLE 194 KSA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 176
TABLE 195 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 177
TABLE 196 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 177
TABLE 197 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 177
TABLE 198 KSA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 177
TABLE 199 KSA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 178
TABLE 200 KSA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 178
TABLE 201 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 178
TABLE 202 KSA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 178
11.5.5 UAE 179
11.5.5.1 Increased customer loyalty for brands and products to propel market growth 179
TABLE 203 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 179
TABLE 204 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 179
TABLE 205 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 179
TABLE 206 UAE: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 180
TABLE 207 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 180
TABLE 208 UAE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 180
TABLE 209 UAE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 180
TABLE 210 UAE: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 181
TABLE 211 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 181
TABLE 212 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 181
11.5.5.2 REST OF GCC COUNTRIES 181
11.5.6 SOUTH AFRICA 182
11.5.6.1 Greater need for consumer engagement and retention to boost market 182
11.5.7 REST OF MIDDLE EAST & AFRICA 182
11.6 LATIN AMERICA 182
11.6.1 LATIN AMERICA: MARKET DRIVERS 182
11.6.2 LATIN AMERICA: IMPACT OF RECESSION 183
TABLE 213 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 183
TABLE 214 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 183
TABLE 215 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 184
TABLE 216 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 184
TABLE 217 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 184
TABLE 218 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 184
TABLE 219 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 185
TABLE 220 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 185
TABLE 221 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 185
TABLE 222 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 185
TABLE 223 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2018–2023 (USD MILLION) 186
TABLE 224 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 186
TABLE 225 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2018–2023 (USD MILLION) 187
TABLE 226 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 187
11.6.3 BRAZIL 187
11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to propel market growth 187
TABLE 227 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 187
TABLE 228 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 188
TABLE 229 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 188
TABLE 230 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 188
TABLE 231 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 188
TABLE 232 BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 189
TABLE 233 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 189
TABLE 234 BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 189
TABLE 235 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 189
TABLE 236 BRAZIL: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 190
11.6.4 MEXICO 190
11.6.4.1 Increased adoption of cloud technology to boost market 190
TABLE 237 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION) 190
TABLE 238 MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 190
TABLE 239 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION) 191
TABLE 240 MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 191
TABLE 241 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2023 (USD MILLION) 191
TABLE 242 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 191
TABLE 243 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION) 192
TABLE 244 MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 192
TABLE 245 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2018–2023 (USD MILLION) 192
TABLE 246 MEXICO: LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2024–2029 (USD MILLION) 192
11.6.5 REST OF LATIN AMERICA 193
12 COMPETITIVE LANDSCAPE 194
12.1 OVERVIEW 194
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 194
TABLE 247 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT VENDORS 194
12.3 REVENUE ANALYSIS 195
FIGURE 38 THREE-YEAR REVENUE ANALYSIS OF KEY PLAYERS 195
12.4 MARKET SHARE ANALYSIS 196
TABLE 248 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION 196
FIGURE 39 MARKET SHARE ANALYSIS OF COMPANIES 197
12.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 197
12.5.1 STARS 197
12.5.2 EMERGING LEADERS 197
12.5.3 PERVASIVE PLAYERS 197
12.5.4 PARTICIPANTS 198
FIGURE 40 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 198
12.5.5 COMPANY FOOTPRINT: KEY PLAYERS 198
FIGURE 41 OVERALL COMPANY FOOTPRINT 199
TABLE 249 COMPANY OPERATOR FOOTPRINT 199
TABLE 250 COMPANY VERTICAL FOOTPRINT 200
TABLE 251 COMPANY REGION FOOTPRINT 201
12.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES 201
12.6.1 PROGRESSIVE COMPANIES 201
12.6.2 RESPONSIVE COMPANIES 202
12.6.3 DYNAMIC COMPANIES 202
12.6.4 STARTING BLOCKS 202
FIGURE 42 LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 202
12.6.5 COMPETITIVE BENCHMARKING, 2023 203
TABLE 252 LIST OF KEY STARTUPS/SMES 203
TABLE 253 STARTUPS/SMES: COMPANY FOOTPRINT 204
TABLE 254 STARTUPS/SMES: OPERATOR FOOTPRINT 205
TABLE 255 STARTUPS/SMES: VERTICAL FOOTPRINT 206
TABLE 256 STARTUPS/SMES: REGION FOOTPRINT 206
12.7 COMPETITIVE SCENARIO 207
12.7.1 PRODUCT LAUNCHES 207
TABLE 257 LOYALTY MANAGEMENT MARKET: PRODUCT LAUNCHES, MARCH 2020–MARCH 2024 207
12.7.2 DEALS 209
TABLE 258 LOYALTY MANAGEMENT MARKET: DEALS, JUNE 2021–AUGUST 2023 209
12.8 BRAND/PRODUCT COMPARISON 211
FIGURE 43 BRAND/PRODUCT COMPARISON 211
12.9 COMPANY VALUATION AND FINANCIAL METRICS 212
FIGURE 44 VALUATION AND FINANCIAL METRICS OF KEY LOYALTY MANAGEMENT VENDORS 212
13 COMPANY PROFILES 213
13.1 MAJOR PLAYERS 213
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
13.1.1 EPSILON 213
TABLE 259 EPSILON: BUSINESS OVERVIEW 213
TABLE 260 EPSILON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 213
TABLE 261 EPSILON: PRODUCT LAUNCHES 214
TABLE 262 EPSILON: DEALS 214
13.1.2 ORACLE 216
TABLE 263 ORACLE: BUSINESS OVERVIEW 216
FIGURE 45 ORACLE: COMPANY SNAPSHOT 217
TABLE 264 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 217
TABLE 265 ORACLE: PRODUCT LAUNCHES 218
TABLE 266 ORACLE: DEALS 218
13.1.3 ICF NEXT 220
TABLE 267 ICF NEXT: BUSINESS OVERVIEW 220
FIGURE 46 ICF NEXT: COMPANY SNAPSHOT 221
TABLE 268 ICF NEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 221
TABLE 269 ICF NEXT: DEALS 222
13.1.4 COMARCH 224
TABLE 270 COMARCH: BUSINESS OVERVIEW 224
FIGURE 47 COMARCH: COMPANY SNAPSHOT 225
TABLE 271 COMARCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 225
TABLE 272 COMARCH: PRODUCT LAUNCHES 226
TABLE 273 COMARCH: DEALS 226
13.1.5 BOND BRAND LOYALTY 228
TABLE 274 BOND BRAND LOYALTY: BUSINESS OVERVIEW 228
TABLE 275 BOND BRAND LOYALTY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 228
TABLE 276 BOND BRAND LOYALTY: PRODUCT LAUNCHES 229
TABLE 277 BOND BRAND LOYALTY: DEALS 229
13.1.6 MERKLE 231
TABLE 278 MERKLE: BUSINESS OVERVIEW 231
TABLE 279 MERKLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 231
TABLE 280 MERKLE: PRODUCT LAUNCHES 231
13.1.7 CAPILLARY 232
TABLE 281 CAPILLARY: BUSINESS OVERVIEW 232
TABLE 282 CAPILLARY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 233
TABLE 283 CAPILLARY: PRODUCT LAUNCHES 233
TABLE 284 CAPILLARY: DEALS 233
13.1.8 JAKALA 234
TABLE 285 JAKALA: BUSINESS OVERVIEW 234
TABLE 286 JAKALA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 234
TABLE 287 JAKALA: DEALS 235
13.1.9 KOBIE 236
TABLE 288 KOBIE: BUSINESS OVERVIEW 236
TABLE 289 KOBIE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 236
TABLE 290 KOBIE: DEALS 236
13.1.10 GIIFT MANAGEMENT 237
TABLE 291 GIIFT MANAGEMENT: BUSINESS OVERVIEW 237
TABLE 292 GIIFT MANAGEMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 237
TABLE 293 GIIFT MANAGEMENT: PRODUCT LAUNCHES 238
TABLE 294 GIIFT MANAGEMENT: DEALS 239
13.1.11 MARITZ MOTIVATION 240
TABLE 295 MARITZ MOTIVATION: BUSINESS OVERVIEW 240
TABLE 296 MARITZ MOTIVATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 240
TABLE 297 MARITZ MOTIVATION: DEALS 241
13.1.12 CHEETAH DIGITAL 242
TABLE 298 CHEETAH DIGITAL: BUSINESS OVERVIEW 242
TABLE 299 CHEETAH DIGITAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 242
TABLE 300 CHEETAH DIGITAL: DEALS 242
13.1.13 COLLINSON 243
TABLE 301 COLLINSON: BUSINESS OVERVIEW 243
TABLE 302 COLLINSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 243
TABLE 303 COLLINSON: DEALS 244
13.1.14 LOYALTY ONE 245
TABLE 304 LOYALTYONE: BUSINESS OVERVIEW 245
TABLE 305 LOYALTYONE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 245
TABLE 306 LOYALTYONE: DEALS 246
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
13.2 STARTUP/SME PLAYERS 247
13.2.1 PUNCHH 247
13.2.2 EBBO 248
13.2.3 PREFERRED PATRON 249
13.2.4 LOOPYLOYALTY 249
13.2.5 PAYSTONE 250
13.2.6 LOYLOGIC 250
13.2.7 ASCENDA 251
13.2.8 LOYALTY JUGGERNAUT 251
13.2.9 GRATIFII 252
13.2.10 ANNEX CLOUD 252
13.2.11 APEX LOYALTY 253
13.2.12 SUMUP 253
13.2.13 KANGAROO 254
13.2.14 SMILE.IO 254
13.2.15 SESSIONM 255
13.2.16 LOYALTYLION 255
13.2.17 SAILPLAY 256
13.2.18 YOTPO 256
13.2.19 ZINRELO 257
13.2.20 SALESFORCE 257
14 ADJACENT/RELATED MARKETS 258
14.1 INTRODUCTION 258
14.2 LIMITATIONS 258
14.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET 258
14.3.1 MARKET DEFINITION 258
14.3.2 MARKET OVERVIEW 258
14.3.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING 259
TABLE 307 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2017–2022 (USD MILLION) 259
TABLE 308 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION) 259
14.3.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE 259
TABLE 309 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION) 260
TABLE 310 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION) 260
14.3.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE 260
TABLE 311 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION) 260
TABLE 312 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 261
14.3.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL 261
TABLE 313 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2017–2022 (USD MILLION) 261
TABLE 314 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 262
14.3.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION 262
TABLE 315 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2017–2022 (USD MILLION) 262
TABLE 316 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 263
14.4 SOCIAL MEDIA ANALYTICS MARKET 263
14.4.1 MARKET DEFINITION 263
14.4.2 MARKET OVERVIEW 263
14.4.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING 263
TABLE 317 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION) 264
TABLE 318 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 264
14.4.4 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE 264
TABLE 319 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION) 264
TABLE 320 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION) 265
14.4.5 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION 265
TABLE 321 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION) 265
TABLE 322 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION) 266
14.4.6 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL 266
TABLE 323 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 266
TABLE 324 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 267
14.4.7 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 267
TABLE 325 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION) 267
TABLE 326 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 268
15 APPENDIX 269
15.1 DISCUSSION GUIDE 269
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 272
15.3 CUSTOMIZATION OPTIONS 274
15.4 RELATED REPORTS 274
15.5 AUTHOR DETAILS 275
