조사회사 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2024년01월
Social Media Analytics Market – Global Forecast to 2028
소셜 미디어 (Social Media) 분석 시장 : 제공 내용(솔루션 및 서비스), 분석 유형, 비즈니스 기능(마케팅, 판매 및 리드 제너레이션, 재무, 고객 서비스, 인사, 운영), 업종 및 지역별 – 2028년까지의 세계 예측
Social Media Analytics Market by Offering (Solution and Services), Analytics Type, Business Function (Marketing, Sales and Lead Generation, Finance, Customer Service, Human Resource, Operations), Vertical and Region – Global Forecast to 2028
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Report Overview
The global market for Social Media Analytics is projected to grow from USD 4.8 billion in 2023 to USD 14.6 billion by 2028, at a CAGR of 24.9% during the forecast period.
소셜 미디어 분석의 글로벌 시장은 예측 기간 동안 연평균 성장률(CAGR) 24.9%로 성장해 2023년 48억 달러에서 2028년까지 146억 달러로 성장할 것으로 예상됩니다.
Social media analytics plays a significant role in the world of social media listening and monitoring. It allows businesses to track their performance in real time, making it easier to respond promptly to emerging trends and issues. By providing crucial performance metrics such as engagement rates and conversion data, analytics helps businesses refine their strategies for optimal results. Furthermore, it enables businesses to compare their performance against industry standards and gain valuable insights for improvement. Audience analysis is also made more effective through demographic and preference insights, enabling tailored content and engagement approaches.
“The media & entertainment vertical is projected to hold the largest CAGR during the forecast period.”
The Media and Entertainment (M&E) sector is undergoing robust growth through the integration of social media analytics. By using these tools, companies gain valuable insights into audience preferences, enabling personalized content creation and targeted marketing campaigns. Social media analytics empower M&E firms to assess the effectiveness of promotions in real time, optimize monetization strategies, and identify global trends. This data-driven approach not only enhances content strategies but also facilitates quick adjustments to meet audience expectations.
“Among business functions, Marketing to account for the largest market during the forecast period.”
Businesses are increasingly adopting social media analytics within their marketing functions to enhance strategic decision-making and campaign effectiveness. Marketers utilize analytics to finely segment their target audience based on demographics, interests, and behavior, allowing for tailored campaigns. Real-time monitoring of campaign performance through analytics enables quick adjustments to ad creatives and budgets, optimizing overall impact. Influencer marketing is amplified as analytics assist in identifying influencers aligned with the target market and tracking their impact on brand visibility. Competitor analysis is streamlined through analytics, aiding marketers in benchmarking their strategies and identifying content gaps. The adoption of social media analytics in marketing enables businesses to engage with customers more effectively by responding promptly to feedback, ultimately enhancing customer satisfaction and loyalty.
“Among analytics type, descriptive analytics is anticipated to account for the largest market share during the forecast period.”
The integration of social media analytics has catalyzed the growth of descriptive analytics across industries. This centered on analyzing historical data, proves invaluable in evaluating past social media performance. Organizations leverage descriptive analytics to assess engagement metrics, optimize content creation, and segment audiences based on demographics and preferences. It plays a crucial role in refining marketing strategies by analyzing the success of previous campaigns, benchmarking against competitors, and identifying trends in user behavior.
“North America to account for the largest market size during the forecast period.”
North America is actively investing in the social media analytics market, reflecting a growing emphasis on leveraging data for strategic insights. The North American region is playing a significant role in the expansion of the market, as businesses across various industries are investing heavily. The trend is being driven by the increasing demand for advanced analytics tools that can extract actionable intelligence from social media platforms. Companies are allocating substantial budgets to enhance their capabilities in sentiment analysis, customer behavior tracking, and market trend identification. This shift highlights the importance of data-driven decision-making in the rapidly evolving landscape of social media analytics.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Social Media Analytics market.
By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%
By Region: North America: 40%, Europe: 20%, APAC: 30%, MEA: 5%, Latin America: 5%
Major vendors offering Social Media Analytics solutions and services across the globe are IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Qualtrics (US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (Norway), Khoros (US), Sprout Social (US), Cision (US), Dash Husdson (Canada), Brand24 (US), Sotrender (Poland), Rival IQ (US), Facelift (Germany), Emplifi (US), SocialPilot (US), Agorapulse (France), Keyhole (Denmark), Sendible (UK), Buffer (US), Hubspot (US), Databox (US), Tailwind (US), Semrush (US), Awario (US), Oktopost (Israel), Simplify360 (US), Frrole (India), Mavsocial (US), Heuritech (France), Mnemonic Ai (US), Konnect Insights (India), Lucidya (Saudi Arabia), and Catalytics Datum (India)
Research Coverage
The market study covers Social Media Analytics across segments. It aims to estimate the market size and the growth potential across different segments, such as offering, analytics type, business function, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market for Social Media Analytics and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (Rising number of social media users, Increased focus on the market and competitive intelligence, Rising need for social media measurement to enhance the customer experience), restraints (Complexities in the analytical workflow, Insufficient proficiency in analytical capabilities), opportunities (Voluminous data generation through social media platforms, Rising cloud adoption trends), and challenges (Lack of standard measures for social media analytics, Lack of a single solution to manage the increasing unstructured data)
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new solutions & service launches in the Social Media Analytics market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the Social Media Analytics market across varied regions.
• Market Diversification: Exhaustive information about new solutions & services, untapped geographies, recent developments, and investments in Social Media Analytics market strategies; the report also helps stakeholders understand the pulse of the Social Media Analytics market and provides them with information on key market drivers, restraints, challenges, and opportunities.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as IBM (US), Oracle (US), Google (US), SproutSocial (US), Salesforce (US), and others in the Social Media Analytics market
Table of Contents
1 INTRODUCTION 32
1.1 STUDY OBJECTIVES 32
1.2 MARKET DEFINITION 32
1.2.1 INCLUSIONS AND EXCLUSIONS 33
1.3 MARKET SCOPE 34
1.3.1 MARKET SEGMENTATIONS 34
1.3.2 YEARS CONSIDERED 35
1.4 CURRENCY CONSIDERED 35
TABLE 1 USD EXCHANGE RATE, 2020–2022 35
1.5 STAKEHOLDERS 36
1.6 SUMMARY OF CHANGES 36
1.6.1 RECESSION IMPACT 36
2 RESEARCH METHODOLOGY 37
2.1 RESEARCH DATA 37
FIGURE 1 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN 37
2.1.1 SECONDARY DATA 38
2.1.2 PRIMARY DATA 38
TABLE 2 PRIMARY INTERVIEWS 38
2.1.2.1 Breakup of primary profiles 39
2.1.2.2 Key industry insights 39
2.2 MARKET BREAKUP AND DATA TRIANGULATION 40
FIGURE 2 SOCIAL MEDIA ANALYTICS MARKET: DATA TRIANGULATION 40
2.3 MARKET SIZE ESTIMATION 41
FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES 41
2.3.1 TOP-DOWN APPROACH 41
2.3.2 BOTTOM-UP APPROACH 42
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY-SIDE) – REVENUE OF SOLUTIONS/SERVICES OF SOCIAL MEDIA ANALYTICS MARKET 42
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 – BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES 43
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3 – BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOCIAL MEDIA ANALYTICS SOLUTIONS/SERVICES 43
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 4 – BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA ANALYTICS THROUGH OVERALL SOCIAL MEDIA ANALYTICS SPENDING 44
2.4 MARKET FORECAST 45
TABLE 3 FACTOR ANALYSIS 45
2.5 STUDY ASSUMPTIONS 46
2.6 STUDY LIMITATIONS 48
2.7 IMPACT OF RECESSION ON GLOBAL SOCIAL MEDIA ANALYTICS MARKET 48
TABLE 4 RECESSION IMPACT ON SOCIAL MEDIA ANALYTICS MARKET 49
3 EXECUTIVE SUMMARY 50
TABLE 5 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2022 (USD MILLION Y-O-Y%) 51
TABLE 6 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH RATE, 2023–2028 (USD MILLION Y-O-Y%) 51
FIGURE 8 SOLUTIONS SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023 52
FIGURE 9 SOCIAL LISTENING AND MONITORING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 52
FIGURE 10 CLOUD SEGMENT DOMINATED OVERALL MARKET IN 2023 52
FIGURE 11 PUBLIC SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 53
FIGURE 12 PROFESSIONAL SERVICES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023 53
FIGURE 13 CONSULTING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 54
FIGURE 14 DESCRIPTIVE ANALYTICS SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 54
FIGURE 15 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 54
FIGURE 16 TRAVEL & HOSPITALITY SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 55
FIGURE 17 MEDIA & ENTERTAINMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 55
FIGURE 18 NORTH AMERICA ACCOUNTED FOR LARGEST SHARE OF SOCIAL MEDIA ANALYTICS MARKET IN 2023 56
4 PREMIUM INSIGHTS 57
4.1 ATTRACTIVE OPPORTUNITIES IN SOCIAL MEDIA ANALYTICS MARKET 57
FIGURE 19 RISING DEMAND FOR ENHANCED CUSTOMER EXPERIENCE AND UNDERSTANDING CUSTOMER SENTIMENTS TO DRIVE MARKET 57
4.2 SOCIAL MEDIA ANALYTICS MARKET: TOP THREE BUSINESS FUNCTIONS 58
FIGURE 20 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 58
4.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING AND KEY BUSINESS FUNCTIONS 58
FIGURE 21 MARKETING SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN NORTH AMERICA 58
4.4 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 59
FIGURE 22 NORTH AMERICA ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 59
5 MARKET OVERVIEW AND INDUSTRY TRENDS 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN SOCIAL MEDIA ANALYTICS MARKET 60
5.2.1 DRIVERS 61
5.2.1.1 Rising number of social media users 61
5.2.1.2 Growing focus of organizations to gain competitive intelligence 61
5.2.1.3 Rising need for social media measurement to enhance customer experience 61
5.2.2 RESTRAINTS 62
5.2.2.1 Complexities in analytical workflow 62
5.2.2.2 Lack of analytical skillsets 62
5.2.3 OPPORTUNITIES 63
5.2.3.1 Voluminous data generation through social media platforms 63
5.2.3.2 Rising cloud adoption trends 63
5.2.4 CHALLENGES 63
5.2.4.1 Lack of standard measures for social media analytics 63
5.2.4.2 Lack of single solution to manage increasing unstructured data 64
5.3 TECHNOLOGY ANALYSIS 64
5.3.1 KEY TECHNOLOGIES 64
5.3.1.1 Artificial intelligence (AI) 64
5.3.1.2 Blockchain 64
5.3.1.3 Edge computing 65
5.3.1.4 Big data 65
5.3.2 COMPLIMENTARY TECHNOLOGIES 65
5.3.2.1 IoT 65
5.3.2.2 Robotic process automation (RPA) 66
5.3.2.3 AR/VR 66
5.3.3 ADJACENT TECHNOLOGY 66
5.3.3.1 Quantum computing 66
5.3.3.2 Cloud computing 66
5.4 INVESTMENT LANDSCAPE 67
FIGURE 24 LEADING GLOBAL SOCIAL MEDIA ANALYTICS STARTUPS, BY NUMBER OF INVESTORS AND FUNDING ROUNDS (2023) 67
5.5 CASE STUDY ANALYSIS 68
5.5.1 BANKING, FINANCIAL SERVICES, AND INSURANCE 68
5.5.1.1 Use Case 1: TDECU used Clarabridge Interaction analysis to enhance customer experience and sort soiled data 68
5.5.2 TELECOMMUNICATIONS 69
5.5.2.1 Use Case 2: Sky used Clarabridge Engagement to enhance customer experience 69
5.5.3 HOSPITALITY 69
5.5.3.1 Use Case 3: NH Group used Digimind Social monitoring and listening to understand consumer behavior 69
5.5.4 RETAIL & ECOMMERCE 70
5.5.4.1 Use Case 4: Carrefour used Digimind Social for brand reputation, monitoring, and understanding consumer preferences 70
5.5.5 GOVERNMENT 70
5.5.5.1 Use Case 5: World Business Chicago (WBC) used Sprout Social’s analytics features to expand its digital presence 70
5.5.6 MEDIA & ENTERTAINMENT 71
5.5.6.1 Use Case 6: BBC used Khoros Platform to track performance of its content and drive more traffic to its website 71
5.5.7 MANUFACTURING 71
5.5.7.1 Use Case 7: Carin Oil used Meltwater Platform to improve upon online reputation management 71
5.5.8 HEALTHCARE 72
5.5.8.1 Use Case 8: Fortis used Meltwater Platform to raise brand awareness and monitor real-time engagement with the audience 72
5.5.9 TRANSPORT AND LOGISTICS 72
5.5.9.1 Use Case 9: Hong Kong Airlines used Talkwalker and Hootsuite Platform for monitoring and social listening 72
5.5.10 ENERGY AND UTILITIES 73
5.5.10.1 Use Case 10: Hydro-Québec used Talkwalker Platform to engage with customers and analyze monitoring 73
5.6 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET 74
FIGURE 25 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET 74
TABLE 7 EVOLUTION OF SOCIAL MEDIA ANALYTICS MARKET 74
5.7 ECOSYSTEM/MARKET MAP 75
TABLE 8 SOCIAL MEDIA ANALYTICS MARKET: ROLE OF PLAYERS IN ECOSYSTEM 75
FIGURE 26 KEY PLAYERS IN SOCIAL MEDIA ANALYTICS MARKET ECOSYSTEM 77
5.8 TARIFF & REGULATORY LANDSCAPE 77
5.8.1 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS 77
TABLE 9 TARIFFS RELATED TO SOCIAL MEDIA ANALYTICS, 2022 77
5.8.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
TABLE 13 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
5.8.2.1 North America 82
5.8.2.1.1 US 82
5.8.2.1.1.1 California Consumer Privacy Act (CCPA) 82
5.8.2.1.1.2 Health Insurance Portability and Accountability Act (HIPAA) 82
5.8.2.1.1.3 Artificial Intelligence Risk Management Framework 1.0 (RMF) 82
5.8.2.1.2 Canada 83
5.8.2.1.2.1 Public Safety Canada Regulation 83
5.8.2.2 Europe 83
5.8.2.2.1 General Data Protection Regulation (GDPR) 83
5.8.2.2.2 EU Regulatory Framework for AI 83
5.8.2.3 Asia Pacific 83
5.8.2.3.1 South Korea 83
5.8.2.3.1.1 Personal Information Protection Act (PIPA) 83
5.8.2.3.2 China 83
5.8.2.3.3 India 83
5.8.2.4 Middle East & Africa 84
5.8.2.4.1 UAE 84
5.8.2.4.1.1 UAE AI Regulations 84
5.8.2.4.2 KSA 84
5.8.2.4.2.1 Saudi Arabia AI Strategy 84
5.8.2.4.3 Bahrain 84
5.8.2.4.3.1 Bahrain AI Ethics Framework 84
5.8.2.5 Latin America 84
5.8.2.5.1 Brazil 84
5.8.2.5.2 Mexico 84
5.9 VALUE CHAIN ANALYSIS 85
FIGURE 27 SOCIAL MEDIA ANALYTICS: VALUE CHAIN ANALYSIS 85
5.10 PORTER’S FIVE FORCES ANALYSIS 86
FIGURE 28 PORTER’S FIVE FORCES ANALYSIS: SOCIAL MEDIA ANALYTICS MARKET 86
TABLE 14 SOCIAL MEDIA ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 87
5.10.1 THREAT FROM NEW ENTRANTS 87
5.10.2 THREAT OF SUBSTITUTES 87
5.10.3 BARGAINING POWER OF SUPPLIERS 87
5.10.4 BARGAINING POWER OF BUYERS 88
5.10.5 INTENSITY OF COMPETITION RIVALRY 88
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 88
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 88
FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 88
TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS (%) 89
5.11.2 BUYING CRITERIA 89
FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 89
TABLE 16 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 89
5.12 KEY CONFERENCES & EVENTS 90
TABLE 17 DETAILED LIST OF CONFERENCE & EVENTS, 2024–2025 90
5.13 PRICING ANALYSIS 91
5.13.1 INDICATIVE PRICING ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS 92
TABLE 18 INDICATIVE PRICING LEVELS OF SOCIAL MEDIA ANALYTICS SOLUTIONS 92
5.13.2 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE 93
FIGURE 31 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE 93
TABLE 19 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY SOFTWARE TYPE 93
5.14 TRADE ANALYSIS 94
5.14.1 IMPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES 94
FIGURE 32 COMPUTER SOFTWARE & SERVICES IMPORT, BY KEY COUNTRIES, 2015–2022 (USD BILLION) 95
5.14.2 EXPORT SCENARIO OF COMPUTER SOFTWARE & SERVICES 95
FIGURE 33 COMPUTER SOFTWARE & SERVICES EXPORT, BY KEY COUNTRIES, 2015–2022 (USD BILLION) 96
5.15 TRENDS/DISRUPTIONS IMPACTING CUSTOMER’S BUSINESSES 97
FIGURE 34 REVENUE SHIFT AND NEW REVENUE POCKETS IN SOCIAL MEDIA ANALYTICS MARKET 97
5.16 BUSINESS MODELS OF SOCIAL MEDIA ANALYTICS MARKET 97
5.17 PATENT ANALYSIS 98
5.17.1 METHODOLOGY 98
5.17.2 PATENTS FILED, BY DOCUMENT TYPE 98
TABLE 20 PATENTS FILED, 2013–2023 98
5.17.3 INNOVATION AND PATENT APPLICATIONS 98
FIGURE 35 NUMBER OF PATENTS GRANTED, 2013–2023 98
5.17.3.1 Top 10 applicants in social media analytics 99
FIGURE 36 TOP 10 APPLICANTS IN SOCIAL MEDIA ANALYTICS, 2013–2023 99
FIGURE 37 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2023 99
TABLE 21 TOP 20 PATENT OWNERS IN SOCIAL MEDIA ANALYTICS, 2013–2023 100
TABLE 22 LIST OF FEW PATENTS IN SOCIAL MEDIA ANALYTICS MARKET, 2023 101
5.18 BEST PRACTICES IN SOCIAL MEDIA ANALYTICS MARKET 104
TABLE 23 BEST PRACTICES IN SOCIAL MEDIA ANALYTICS MARKET 104
5.19 TECHNOLOGY ROADMAP OF SOCIAL MEDIA ANALYTICS MARKET 105
TABLE 24 SHORT-TERM ROADMAP, 2023–2025 105
TABLE 25 MID-TERM ROADMAP, 2026–2028 106
TABLE 26 LONG-TERM ROADMAP, 2029–2030 107
5.20 FREE VERSUS PAID SOCIAL MEDIA ANALYTICS TOOLS 108
5.21 KEY AREAS TO USE SOCIAL MEDIA ANALYTICS 108
5.21.1 AUDIENCE ANALYTICS 108
5.21.2 PERFORMANCE ANALYTICS 108
5.21.3 COMPETITIVE ANALYTICS 109
5.21.4 PAID SOCIAL MEDIA ANALYTICS 109
5.21.5 CUSTOMER SERVICE AND COMMUNITY MANAGEMENT ANALYTICS 109
5.21.6 INFLUENCER ANALYTICS 109
5.21.7 SENTIMENT ANALYSIS AND AD CAMPAIGNS 109
5.21.8 SENTIMENT ANALYSIS FOR CUSTOMER SERVICE 109
6 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING 110
6.1 INTRODUCTION 111
6.1.1 OFFERINGS: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 111
FIGURE 38 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 111
TABLE 27 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY OFFERING, 2019–2022 (USD MILLION) 112
TABLE 28 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 112
6.2 SOLUTIONS 112
6.2.1 COMPANIES UNDERTAKING STRATEGIC IMPLEMENTATION OF SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN BUSINESS SUCCESS 112
TABLE 29 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 113
TABLE 30 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 113
6.2.2 BY SOFTWARE TYPE 113
FIGURE 39 SOCIAL MEDIA MARKETING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 114
TABLE 31 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SOFTWARE TYPE, 2019–2022 (USD MILLION) 114
TABLE 32 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 114
6.2.2.1 Social listening and monitoring 114
TABLE 33 SOCIAL LISTENING AND MONITORING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 115
TABLE 34 SOCIAL LISTENING AND MONITORING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 115
6.2.2.2 Social media marketing 115
TABLE 35 SOCIAL MEDIA MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 116
TABLE 36 SOCIAL MEDIA MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 116
6.2.2.3 Social media advertising 117
TABLE 37 SOCIAL MEDIA ADVERTISING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 117
TABLE 38 SOCIAL MEDIA ADVERTISING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 117
6.2.2.4 Social media intelligence 118
TABLE 39 SOCIAL MEDIA INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 118
TABLE 40 SOCIAL MEDIA INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 118
6.2.2.5 Other software types 119
TABLE 41 OTHER SOFTWARE TYPES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 119
TABLE 42 OTHER SOFTWARE TYPES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 119
6.2.3 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE 120
FIGURE 40 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 120
TABLE 43 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 120
TABLE 44 SOLUTIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 121
6.2.3.1 On-premises 121
6.2.3.1.1 Need to maintain data control, customization, and cost efficiency to drive adoption of on-premises mode 121
TABLE 45 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 121
TABLE 46 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 122
6.2.3.2 Cloud 122
6.2.3.2.1 Asia Pacific to be fastest-growing market during forecast period 122
TABLE 47 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 122
TABLE 48 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 123
FIGURE 41 HYBRID CLOUD SEGMENT TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 123
TABLE 49 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CLOUD TYPE, 2019–2022 (USD MILLION) 123
TABLE 50 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CLOUD TYPE, 2023–2028 (USD MILLION) 124
6.2.3.2.2 Public 124
TABLE 51 PUBLIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 124
TABLE 52 PUBLIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 124
6.2.3.2.3 Private 125
TABLE 53 PRIVATE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 125
TABLE 54 PRIVATE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 125
6.2.3.2.4 Hybrid 126
TABLE 55 HYBRID: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 126
TABLE 56 HYBRID: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 126
6.3 SERVICES 127
6.3.1 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE 127
FIGURE 42 MANAGED SERVICES SEGMENT TO GROW AT HIGHER RATE DURING FORECAST PERIOD 127
TABLE 57 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICES, 2019–2022 (USD MILLION) 127
TABLE 58 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICES, 2023–2028 (USD MILLION) 128
TABLE 59 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 128
TABLE 60 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 128
6.3.2 PROFESSIONAL SERVICES 129
FIGURE 43 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 129
TABLE 61 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION) 129
TABLE 62 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION) 130
TABLE 63 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 130
TABLE 64 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 130
6.3.2.1 Consulting services 131
TABLE 65 CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 131
TABLE 66 CONSULTING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 131
6.3.2.2 Deployment & integration 132
TABLE 67 DEPLOYMENT & INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 132
TABLE 68 DEPLOYMENT & INTEGRATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 132
6.3.2.3 Support & maintenance 133
TABLE 69 SUPPORT & MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 133
TABLE 70 SUPPORT & MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 133
6.3.3 MANAGED SERVICES 134
TABLE 71 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 134
TABLE 72 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 134
7 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE 135
7.1 INTRODUCTION 136
7.1.1 ANALYTICS TYPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 136
FIGURE 44 PRESCRIPTIVE ANALYTICS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 136
TABLE 73 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2019–2022 (USD MILLION) 137
TABLE 74 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ANALYTICS TYPE, 2023–2028 (USD MILLION) 137
7.2 PREDICTIVE ANALYTICS 137
TABLE 75 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 138
TABLE 76 PREDICTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 138
7.3 PRESCRIPTIVE ANALYTICS 138
TABLE 77 PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 139
TABLE 78 PRESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 139
7.4 DIAGNOSTIC ANALYTICS 139
TABLE 79 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 140
TABLE 80 DIAGNOSTIC ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 140
7.5 DESCRIPTIVE ANALYTICS 140
TABLE 81 DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 141
TABLE 82 DESCRIPTIVE ANALYTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 141
8 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION 142
8.1 INTRODUCTION 143
8.1.1 BUSINESS FUNCTION: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 143
FIGURE 45 CUSTOMER SERVICE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 144
TABLE 83 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION) 144
TABLE 84 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION) 145
8.2 MARKETING 145
8.2.1 RISING NEED TO USE SOCIAL MEDIA ANALYTICS FOR DATA-DRIVEN DECISION 145
TABLE 85 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 145
TABLE 86 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 146
TABLE 87 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION) 146
TABLE 88 MARKETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 146
8.2.2 AUDIENCE SEGMENTATION AND TARGETING 147
8.2.3 SOCIAL MEDIA CAMPAIGN PERFORMANCE ANALYTICS 147
8.2.4 COMPETITIVE ANALYSIS 147
8.2.5 INFLUENCER MARKETING ANALYSIS 147
8.2.6 TREND ANALYSIS AND FORECASTING 147
8.2.7 CUSTOMER JOURNEY ANALYSIS 148
8.2.8 OTHERS 148
8.3 SALES & LEAD GENERATION 148
8.3.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED SALES AND LEAD GENERATION 148
TABLE 89 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 149
TABLE 90 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 149
TABLE 91 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION) 149
TABLE 92 SALES & LEAD GENERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 150
8.3.2 CONVERSION RATE OPTIMIZATION ANALYSIS 150
8.3.3 SALES FUNNEL TRACKING AND OPTIMIZATION 150
8.3.4 CUSTOMER ACQUISITION COST ANALYSIS 150
8.3.5 COMPETITIVE SALES INTELLIGENCE 151
8.3.6 GEO-TARGETED LEAD GENERATION 151
8.3.7 SOCIAL MEDIA DATA MINING 151
8.3.8 OTHERS 151
8.4 FINANCE 152
8.4.1 QUANTIFYING SOCIAL MEDIA IMPACT FOR INFORMED DECISION-MAKING 152
TABLE 93 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 152
TABLE 94 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 152
TABLE 95 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION) 153
TABLE 96 FINANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 153
8.4.2 FRAUD DETECTION 153
8.4.3 CREDIT RISK ASSESSMENT 154
8.4.4 CUSTOMER FINANCIAL BEHAVIOR ANALYSIS 154
8.4.5 REGULATORY COMPLIANCE MONITORING 154
8.4.6 REAL-TIME CRISIS RESPONSE 154
8.4.7 ROI MEASUREMENT 154
8.4.8 OTHERS 154
8.5 OPERATION 155
8.5.1 GROWING NEED TO MAKE INFORMED DECISION AND REFINE MARKETING STRATEGIES TO FUEL MARKET GROWTH 155
TABLE 97 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 155
TABLE 98 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 155
TABLE 99 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION) 156
TABLE 100 OPERATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 156
8.5.2 QUALITY CONTROL 156
8.5.3 SUPPLY CHAIN RISK ASSESSMENT 156
8.5.4 SUSTAINABILITY TRACKING 157
8.5.5 DEMAND FORECASTING 157
8.5.6 CUSTOMER NETWORK VALUE OPTIMIZATION 157
8.5.7 OTHERS 157
8.6 HUMAN RESOURCES (HR) 158
8.6.1 DATA-DRIVEN APPROACH ENABLING IMPROVED DECISION-MAKING AND OVERALL BUSINESS OUTCOMES 158
TABLE 101 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 158
TABLE 102 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 158
TABLE 103 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION) 159
TABLE 104 HUMAN RESOURCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 159
8.6.2 EMPLOYER BRANDING ANALYSIS AND PERCEPTION MONITORING 159
8.6.3 EMPLOYEE ENGAGEMENT METRICS 159
8.6.4 TRAINING AND DEVELOPMENT ASSESSMENT 160
8.6.5 EMPLOYEE SENTIMENT ANALYSIS 160
8.6.6 OTHERS 160
8.7 CUSTOMER SERVICES 160
8.7.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED ENGAGEMENT AND SATISFACTION TO FUEL GROWTH 160
TABLE 105 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 161
TABLE 106 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 161
TABLE 107 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2022 (USD MILLION) 161
TABLE 108 CUSTOMER SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 162
8.7.2 CHATBOT OPTIMIZATION 162
8.7.3 SERVICE PERFORMANCE METRICS 162
8.7.4 CUSTOMER FEEDBACK ANALYSIS 162
8.7.5 CUSTOMER RETENTION STRATEGIES 163
8.7.6 OTHERS 163
9 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL 164
9.1 INTRODUCTION 165
9.1.1 VERTICAL: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 165
FIGURE 46 SOCIAL MEDIA ANALYTICS MARKET TO REGISTER HIGHEST CAGR IN MEDIA & ENTERTAINMENT VERTICAL DURING FORECAST PERIOD 166
TABLE 109 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2019–2022 (USD MILLION) 166
TABLE 110 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2023–2028 (USD MILLION) 167
9.2 BFSI 167
9.2.1 RISING NEED FOR REAL-TIME BRAND MONITORING AND REPUTATION MANAGEMENT TO FUEL MARKET GROWTH 167
TABLE 111 BFSI: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 168
TABLE 112 BFSI: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 168
9.3 RETAIL & ECOMMERCE 168
9.3.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES TO GAIN VALUABLE INSIGHTS TO DRIVE GROWTH 168
TABLE 113 RETAIL & ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 169
TABLE 114 RETAIL & ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 169
9.4 GOVERNMENT & DEFENSE 169
9.4.1 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 169
TABLE 115 GOVERNMENT & DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 170
TABLE 116 GOVERNMENT & DEFENSE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 170
9.5 TRAVEL & HOSPITALITY 170
9.5.1 NEED FOR OPTIMIZING CUSTOMER ENGAGEMENT THROUGH STRATEGIC SOCIAL MEDIA MANAGEMENT TO DRIVE MARKET 170
TABLE 117 TRAVEL & HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 171
TABLE 118 TRAVEL & HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 171
9.6 HEALTHCARE & LIFESCIENCES 171
9.6.1 STRATEGIC INTEGRATION OF SOCIAL MEDIA ANALYTICS FOR ENHANCED DISEASE SURVEILLANCE AND PATIENT ENGAGEMENT 171
TABLE 119 HEALTHCARE & LIFESCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 172
TABLE 120 HEALTHCARE & LIFESCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 172
9.7 MEDIA & ENTERTAINMENT 172
9.7.1 RISING NEED FOR STRATEGIC ENGAGEMENT AND BUSINESS EXCELLENCE TO SUPPORT MARKET GROWTH 172
TABLE 121 MEDIA & ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 173
TABLE 122 MEDIA & ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 173
9.8 TELECOMMUNICATIONS 174
9.8.1 ORGANIZATIONS EXPERIENCING IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA ANALYTICS 174
TABLE 123 TELECOMMUNICATIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 174
TABLE 124 TELECOMMUNICATIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 175
9.9 ENERGY & UTILITIES 175
9.9.1 SOCIAL MEDIA ANALYTICS DRIVING SUSTAINABILITY AND COMPLIANCE IN ENERGY & UTILITIES 175
TABLE 125 ENERGY & UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 175
TABLE 126 ENERGY & UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 176
9.10 EDUCATION 176
9.10.1 INTEGRATION OF SOCIAL MEDIA ANALYTICS IN EDUCATION SECTOR EMPOWERING INSTITUTIONS TO MAKE DATA-DRIVEN DECISIONS 176
TABLE 127 EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 176
TABLE 128 EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 177
9.11 OTHER VERTICALS 177
TABLE 129 OTHER VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2019–2022 (USD MILLION) 177
TABLE 130 OTHER VERTICALS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 178
10 SOCIAL MEDIA ANALYTICS MARKET, BY REGION 179
10.1 INTRODUCTION 180
FIGURE 47 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 180
FIGURE 48 INDIA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 181
TABLE 131 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION) 181
TABLE 132 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 181
10.2 NORTH AMERICA 182
10.2.1 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 182
10.2.2 NORTH AMERICA: RECESSION IMPACT 182
FIGURE 49 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT 183
TABLE 133 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION) 183
TABLE 134 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 184
TABLE 135 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION) 184
TABLE 136 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 184
TABLE 137 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 185
TABLE 138 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 185
TABLE 139 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION) 185
TABLE 140 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION) 185
TABLE 141 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019–2022 (USD MILLION) 186
TABLE 142 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023–2028 (USD MILLION) 186
TABLE 143 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION) 186
TABLE 144 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION) 186
TABLE 145 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION) 187
TABLE 146 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION) 187
TABLE 147 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION) 187
TABLE 148 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION) 188
TABLE 149 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 188
TABLE 150 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 189
TABLE 151 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 189
TABLE 152 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 189
10.2.3 US 190
10.2.3.1 Rising demand for cost-effective marketing strategies to drive market 190
10.2.4 CANADA 190
10.2.4.1 Increasing digitalization and tech-savvy populace landscape to drive market 190
10.3 EUROPE 191
10.3.1 EUROPE: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 191
10.3.2 EUROPE: RECESSION IMPACT 191
TABLE 153 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION) 192
TABLE 154 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 192
TABLE 155 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION) 192
TABLE 156 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 193
TABLE 157 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT, 2019–2022 (USD MILLION) 193
TABLE 158 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT, 2023–2028 (USD MILLION) 193
TABLE 159 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION) 193
TABLE 160 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION) 194
TABLE 161 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019–2022 (USD MILLION) 194
TABLE 162 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023–2028 (USD MILLION) 194
TABLE 163 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION) 194
TABLE 164 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION) 195
TABLE 165 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION) 195
TABLE 166 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION) 195
TABLE 167 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION) 196
TABLE 168 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION) 196
TABLE 169 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 197
TABLE 170 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 197
TABLE 171 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 198
TABLE 172 EUROPE: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 198
10.3.3 UK 198
10.3.3.1 Major investment in advanced analytics solutions to drive market 198
10.3.4 GERMANY 199
10.3.4.1 Growing demand for engagement tools to drive market 199
10.3.5 FRANCE 199
10.3.5.1 Focus on target marketing, social sentiment aids, and data-driven decision-making to drive market 199
10.3.6 ITALY 200
10.3.6.1 Rising need to incorporate advanced tools such as AI, ML to drive market 200
10.3.7 SPAIN 200
10.3.7.1 Growing demand from retail & e-commerce, telecom, IT, media & entertainment to drive market 200
10.3.7.2 Rest of Europe 200
10.4 ASIA PACIFIC 201
10.4.1 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 201
10.4.2 ASIA PACIFIC: RECESSION IMPACT 201
FIGURE 50 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SNAPSHOT 202
TABLE 173 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION) 202
TABLE 174 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 203
TABLE 175 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET,
BY SOFTWARE TYPE, 2019–2022 (USD MILLION) 203
TABLE 176 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS,
BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 203
TABLE 177 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS,
BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 204
TABLE 178 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 204
TABLE 179 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION) 204
TABLE 180 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION) 204
TABLE 181 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019–2022 (USD MILLION) 205
TABLE 182 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023–2028 (USD MILLION) 205
TABLE 183 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION) 205
TABLE 184 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION) 205
TABLE 185 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION) 206
TABLE 186 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION) 206
TABLE 187 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION) 206
TABLE 188 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION) 207
TABLE 189 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 207
TABLE 190 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 208
TABLE 191 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 208
TABLE 192 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 209
10.4.3 CHINA 209
10.4.3.1 Rapid digital transformation, dynamic ICT sector, growing economy to drive market 209
10.4.4 JAPAN 209
10.4.4.1 Significant investment in AI-powered solutions and R&D to drive market 209
10.4.5 INDIA 210
10.4.5.1 Rising focus on digitization to drive market 210
10.4.6 SOUTH KOREA 210
10.4.6.1 Widespread adoption of digital technologies and a tech-savvy population to drive market 210
10.4.7 AUSTRALIA & NEW ZEALAND 210
10.4.7.1 Rising analytics investments by mid-sized businesses to drive market 210
10.4.8 REST OF ASIA PACIFIC 211
10.5 MIDDLE EAST & AFRICA 211
10.5.1 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 211
10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 211
TABLE 193 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION) 212
TABLE 194 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 212
TABLE 195 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION) 212
TABLE 196 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 213
TABLE 197 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 213
TABLE 198 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 213
TABLE 199 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION) 213
TABLE 200 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION) 214
TABLE 201 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019–2022 (USD MILLION) 214
TABLE 202 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023–2028 (USD MILLION) 214
TABLE 203 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION) 214
TABLE 204 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION) 215
TABLE 205 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION) 215
TABLE 206 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION) 215
TABLE 207 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION) 216
TABLE 208 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION) 216
TABLE 209 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 217
TABLE 210 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 217
TABLE 211 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 218
TABLE 212 MIDDLE EAST & AFRICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 218
10.5.3 SAUDI ARABIA 218
10.5.3.1 Growing government initiatives to drive market 218
10.5.4 UAE 219
10.5.4.1 Investment in cutting-edge technologies to drive market 219
10.5.5 QATAR 219
10.5.5.1 Rising need for optimizing marketing strategies to drive market 219
10.5.6 TURKEY 219
10.5.6.1 Increasing number of social media users to drive market 219
10.5.7 SOUTH AFRICA 220
10.5.7.1 Need to maintain brand recognition and cure negative publicity to drive market 220
10.5.7.2 REST OF MIDDLE EAST & AFRICA 220
10.6 LATIN AMERICA 221
10.6.1 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET DRIVERS 221
10.6.2 LATIN AMERICA: RECESSION IMPACT 221
TABLE 213 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION) 222
TABLE 214 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 222
TABLE 215 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2019–2022 (USD MILLION) 222
TABLE 216 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY SOFTWARE TYPE, 2023–2028 (USD MILLION) 223
TABLE 217 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2019–2022 (USD MILLION) 223
TABLE 218 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SOLUTIONS, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 223
TABLE 219 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2019–2022 (USD MILLION) 223
TABLE 220 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY CLOUD TYPE, 2023–2028 (USD MILLION) 224
TABLE 221 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2019–2022 (USD MILLION) 224
TABLE 222 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY SERVICES, 2023–2028 (USD MILLION) 224
TABLE 223 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION) 224
TABLE 224 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION) 225
TABLE 225 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2019–2022 (USD MILLION) 225
TABLE 226 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION) 225
TABLE 227 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION) 226
TABLE 228 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION) 226
TABLE 229 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 227
TABLE 230 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 227
TABLE 231 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 228
TABLE 232 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 228
10.6.3 BRAZIL 228
10.6.3.1 Wide adoption of digital technologies to drive market 228
10.6.4 MEXICO 229
10.6.4.1 Growing social media user base to drive market 229
10.6.5 ARGENTINA 229
10.6.5.1 Increasing popularity of social media platforms to drive market 229
10.6.6 REST OF LATIN AMERICA 229
11 COMPETITIVE LANDSCAPE 230
11.1 OVERVIEW 230
11.2 KEY PLAYERS STRATEGIES 230
TABLE 233 OVERVIEW OF STRATEGIES ADOPTED BY KEY SOCIAL MEDIA ANALYTICS VENDORS 230
11.3 REVENUE ANALYSIS 232
FIGURE 51 TOP 5 PLAYERS HAVE DOMINATED MARKET IN LAST 5 YEARS 233
11.4 MARKET SHARE ANALYSIS 234
FIGURE 52 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022 234
TABLE 234 SOCIAL MEDIA ANALYTICS MARKET: DEGREE OF COMPETITION 234
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS 235
FIGURE 53 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA ANALYTICS SOLUTIONS 235
11.6 VALUATION AND FINANCIAL METRICS OF KEY VENDORS 236
FIGURE 54 VALUATION AND FINANCIAL METRICS OF KEY VENDORS 236
FIGURE 55 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS 236
11.7 COMPANY EVALUATION MATRIX 237
11.7.1 STARS 237
11.7.2 EMERGING LEADERS 237
11.7.3 PERVASIVE PLAYERS 237
11.7.4 PARTICIPANTS 237
FIGURE 56 SOCIAL MEDIA ANALYTICS MARKET: COMPANY EVALUATION MATRIX, 2022 238
11.7.5 FOOTPRINT OF KEY PLAYERS 239
TABLE 235 PRODUCT FOOTPRINT (19 COMPANIES) 239
TABLE 236 VERTICAL FOOTPRINT (19 COMPANIES) 240
TABLE 237 REGION FOOTPRINT (19 COMPANIES) 241
TABLE 238 COMPANY FOOTPRINT (19 COMPANIES) 241
11.8 STARTUP/SME EVALUATION MATRIX 242
11.8.1 PROGRESSIVE COMPANIES 242
11.8.2 RESPONSIVE COMPANIES 242
11.8.3 DYNAMIC COMPANIES 243
11.8.4 STARTING BLOCKS 243
FIGURE 57 SOCIAL MEDIA ANALYTICS MARKET: START-UP/SME EVALUATION MATRIX, 2022 243
11.8.5 COMPETITIVE BENCHMARKING 244
TABLE 239 SOCIAL MEDIA ANALYTICS MARKET: DETAILED LIST OF KEY STARTUPS/SMES 244
TABLE 240 SOCIAL MEDIA ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES, 2022 245
11.9 COMPETITIVE SCENARIO AND TRENDS 246
11.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 246
TABLE 241 SOCIAL MEDIA ANALYTICS MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020–2023 247
11.9.2 DEALS 248
TABLE 242 SOCIAL MEDIA ANALYTICS MARKET: DEALS, JANUARY 2020–JANUARY 2024 248
12 COMPANY PROFILES 249
12.1 INTRODUCTION 249
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
12.1.1 IBM 249
TABLE 243 IBM: COMPANY OVERVIEW 249
FIGURE 58 IBM: COMPANY SNAPSHOT 250
TABLE 244 IBM: SOLUTIONS/SERVICES/PRODUCTS OFFERED 250
TABLE 245 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 251
TABLE 246 IBM: DEALS 252
12.1.2 GOOGLE 254
TABLE 247 GOOGLE: COMPANY OVERVIEW 254
FIGURE 59 GOOGLE: COMPANY SNAPSHOT 255
TABLE 248 GOOGLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED 255
TABLE 249 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 256
TABLE 250 GOOGLE: DEALS 256
12.1.3 ORACLE 258
TABLE 251 ORACLE: COMPANY OVERVIEW 258
FIGURE 60 ORACLE: COMPANY SNAPSHOT 259
TABLE 252 ORACLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED 259
TABLE 253 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 260
TABLE 254 ORACLE: DEALS 261
12.1.4 SALESFORCE 263
TABLE 255 SALESFORCE: COMPANY OVERVIEW 263
FIGURE 61 SALESFORCE: COMPANY SNAPSHOT 264
TABLE 256 SALESFORCE: SOLUTIONS/SERVICES/PRODUCTS OFFERED 264
TABLE 257 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 265
TABLE 258 SALESFORCE: DEALS 266
12.1.5 ADOBE 268
TABLE 259 ADOBE: COMPANY OVERVIEW 268
FIGURE 62 ADOBE: COMPANY SNAPSHOT 269
TABLE 260 ADOBE: SOLUTIONS/SERVICES/PRODUCTS OFFERED 269
TABLE 261 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 270
TABLE 262 ADOBE: DEALS 271
12.1.6 SPROUT SOCIAL 273
TABLE 263 SPROUT SOCIAL: COMPANY OVERVIEW 273
FIGURE 63 SPROUT SOCIAL: COMPANY SNAPSHOT 274
TABLE 264 SPROUT SOCIAL: SOLUTIONS/SERVICES/PRODUCTS OFFERED 274
TABLE 265 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS 275
TABLE 266 SPROUT SOCIAL: DEALS 276
12.1.7 SAS 277
TABLE 267 SAS: COMPANY OVERVIEW 277
TABLE 268 SAS: SOLUTIONS/SERVICES/PRODUCTS OFFERED 277
TABLE 269 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS 278
TABLE 270 SAS: DEALS 278
12.1.8 DIGIMIND 279
TABLE 271 DIGIMIND: COMPANY OVERVIEW 279
TABLE 272 DIGIMIND: SOLUTIONS/SERVICES/PRODUCTS OFFERED 279
TABLE 273 DIGIMIND: PRODUCT LAUNCHES AND ENHANCEMENTS 280
TABLE 274 DIGIMIND: DEALS 280
12.1.9 TALKWALKER 281
TABLE 275 TALKWALKER: COMPANY OVERVIEW 281
TABLE 276 TALKWALKER: SOLUTIONS/SERVICES/PRODUCTS OFFERED 281
TABLE 277 TALKWALKER: PRODUCT LAUNCHES AND ENHANCEMENTS 282
TABLE 278 TALKWALKER: DEALS 282
12.1.10 HOOTSUITE 284
TABLE 279 HOOTSUITE: COMPANY OVERVIEW 284
TABLE 280 HOOTSUITE: SOLUTIONS/SERVICES/PRODUCTS OFFERED 284
TABLE 281 HOOTSUITE: PRODUCT LAUNCHES AND ENHANCEMENTS 285
TABLE 282 HOOTSUITE: DEALS 286
12.1.11 GOODDATA 287
TABLE 283 GOODDATA: COMPANY OVERVIEW 287
TABLE 284 GOODDATA: SOLUTIONS/SERVICES/PRODUCTS OFFERED 287
TABLE 285 GOODDATA: PRODUCT LAUNCHES AND ENHANCEMENTS 288
TABLE 286 GOODDATA: DEALS 289
12.1.12 MELTWATER 290
TABLE 287 MELTWATER: COMPANY OVERVIEW 290
TABLE 288 MELTWATER: SOLUTIONS/SERVICES/PRODUCTS OFFERED 290
TABLE 289 MELTWATER: PRODUCT LAUNCHES AND ENHANCEMENTS 291
TABLE 290 MELTWATER: DEALS 291
12.1.13 SENDIBLE 292
TABLE 291 SENDIBLE: COMPANY OVERVIEW 292
TABLE 292 SENDIBLE: SOLUTIONS/SERVICES/PRODUCTS OFFERED 292
TABLE 293 SENDIBLE: PRODUCT LAUNCHES AND ENHANCEMENTS 293
12.1.14 AGORAPULSE 293
12.1.15 KEYHOLE 294
12.1.16 KHOROS 295
12.1.17 SOCIALPILOT 296
12.1.18 CISION 296
12.1.19 QUALITRICS 297
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
12.2 OTHER PLAYERS 298
12.2.1 TAILWIND 298
12.2.2 BRAND24 299
12.2.3 SOTRENDER 300
12.2.4 RIVAL IQ 300
12.2.5 FACELIFT 301
12.2.6 EMPLIFI 302
12.2.7 OKTOPOST 303
12.2.8 SIMPLIFY360 304
12.2.9 FRROLE 304
12.2.10 MAVSOCIAL 305
12.2.11 HEURITECH 306
12.2.12 KONNECT INSIGHTS 306
12.2.13 BUFFER 307
12.2.14 HUBSPOT 308
12.2.15 DATABOX 309
12.2.16 SEMRUSH 310
12.3 STARTUPS/SMES 311
12.3.1 AWARIO 311
12.3.2 MNEMONIC AI 312
12.3.3 LUCIDYA 313
12.3.4 CATALYTICS DATUM 314
12.3.5 DASH HUSDSON 315
13 ADJACENT AND RELATED MARKETS 316
13.1 INTRODUCTION 316
13.2 SOCIAL MEDIA MANAGEMENT MARKET – GLOBAL FORECAST TO 2027 316
13.2.1 MARKET DEFINITION 316
13.2.2 MARKET OVERVIEW 316
13.2.3 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT 317
TABLE 294 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 317
TABLE 295 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 318
13.2.4 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE 318
TABLE 296 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 318
TABLE 297 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 318
13.2.5 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE 319
TABLE 298 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 319
TABLE 299 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 319
13.2.6 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION 320
TABLE 300 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 320
TABLE 301 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 320
13.2.7 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL 320
TABLE 302 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 321
TABLE 303 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 321
13.2.8 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 322
TABLE 304 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 322
TABLE 305 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 322
13.3 CUSTOMER JOURNEY ANALYTICS MARKET – GLOBAL FORECAST TO 2026 323
13.3.1 MARKET DEFINITION 323
13.3.2 MARKET OVERVIEW 323
13.3.3 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT 323
TABLE 306 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015–2019 (USD MILLION) 324
TABLE 307 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020–2026 (USD MILLION) 324
13.3.4 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE 325
TABLE 308 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 325
TABLE 309 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION, 2020–2026 (USD MILLION) 325
13.3.5 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE 326
TABLE 310 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 326
TABLE 311 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 326
13.3.6 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE 326
TABLE 312 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2015–2019 (USD MILLION) 327
TABLE 313 CUSTOMER JOURNEY ANALYTICS MARKET, BY DATA SOURCE, 2020–2026 (USD MILLION) 327
13.3.7 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION 328
TABLE 314 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015–2019 (USD MILLION) 328
TABLE 315 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020–2026 (USD MILLION) 329
13.3.8 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL 329
TABLE 316 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015–2019 (USD MILLION) 330
TABLE 317 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020–2026 (USD MILLION) 330
13.3.9 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION 331
TABLE 318 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015–2019 (USD MILLION) 331
TABLE 319 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020–2026 (USD MILLION) 331
14 APPENDIX 332
14.1 DISCUSSION GUIDE 332
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 338
14.3 CUSTOMIZATION OPTIONS 340
14.4 RELATED REPORTS 340
14.5 AUTHOR DETAILS 341
