모바일 인증 : 향후 전략과 시장 예측 2022-2027년

1. What is the future of mobile authentication services?
2. What will the global mobile authentication market value be by 2026?
3. Which regions present the most opportunities for mobile authentication growth?
4. Which mobile authentication services are set for the biggest growth?
5. What strategies best position market stakeholders to capitalise on the growth of mobile authentication traffic?

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멀티팩터 인증은 2022년 중 세계에서 모바일 사업자에게 270억 달러를 가져올 전망

MULTI-FACTOR AUTHENTICATION TO GENERATE $27 BILLION GLOBALLY FOR MOBILE OPERATORS IN 2022, JUNIPER RESEARCH STUDY FINDS

Hampshire, UK – 10th May 2022: A new study by Juniper Research has found that operators will generate $27 billion from the termination of SMS messages related to multi-factor authentication in 2022; an increase from $25 billion in 2021. The research predicts this 5% growth will be driven by increased pressure on digital service providers to offer highly secure authentication that reduces risk of data breaches and protects user identity. Multi-factor authentication combines two or more credentials to verify a user or transaction. This includes sending an SMS that contains a one‑time password or code to a user’s unique phone number.

The new research, Mobile Authentication: Future Strategies & Market Forecasts 2022-2027, urges operators to capitalise on the growth in demand for multi-factor authentication SMS traffic, by leveraging firewalls to monitor and identify SMS traffic specifically used for multi-factor authentication. In turn, operators will then be able to charge a premium on this traffic and further increase business messaging revenue.

Machine Learning Needed for Identification of Traffic

The research predicts there will be over 1.7 trillion multi-factor authentication messages delivered globally in 2022; representing 60% of total SMS business messaging traffic. Operators must develop machine learning algorithms that automate the monitoring of this vast amount of traffic to efficiently identify messages that can be charged at a premium.

Research co-author Keith Breed remarked: “Automating traffic detection is crucial for operators as we expect multi-factor authentication traffic to grow to 2.1 billion messages by 2027. SMEs have typically not invested in messaging for security in the past. However, rising pressure to implement greater security for users will drive adoption amongst SMEs over the next 5 years, and increase global traffic.”

CPaaS Platforms Enable SMS Growth

To manage this increase in demand for multi-factor authentication SMS messages, the report urges operators to partner with CPaaS (Communications Platform-as-a-Service) platforms. These platforms offer the necessary user interface to SMEs to manage authentication processes and subsequent traffic from which operators will attain additional SMS business messaging revenue.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.