캡티브 포털 (Captive Portal) 시장조사 보고서

출판: MarketsandMarkets（마켓츠앤드마켓츠）출판년월：2023년07월

캡티브 포털 (Captive Portal) 시장 : 오퍼링 (플랫폼 및 서비스), 최종 용도 (여행 및 교통, 숙박 및 레저, 공동 작업 공간, 쇼핑몰 및 소매점, 엔터테인먼트, ISP), 지역 – 2028년까지의 세계 예측
Captive Portal Market by Offering (Platform and Services), End-use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs) and Region – Global Forecast to 2028

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MarketsandMarkets forecasts the captive portal market size is projected to grow from USD 0.9 billion in 2023 to USD 1.7 billion by 2028, at a CAGR of 13.4% during the forecast period. Implementing a payment gateway within your Captive Portal enables customers to offer users Wi-Fi services in exchange for a specific payment. Users can be prompted to pay a designated amount for a set duration of Wi-Fi access, such as an hour or a day. Certain Captive Portal solutions enable customers to customize session durations and set bandwidth limitations based on preferences. To monetize Wi-Fi service, customers can begin by offering a limited free Wi-Fi session, typically 5 to 10 minutes. Once users have exhausted their free time, they can be redirected to the same portal page to purchase additional access time.

“By offering, the service segment is expected to grow with the highest CAGR during the forecast period.”
Services include professional and managed services. Captive portal services enable organizations to offload the burden of managing their network infrastructures and focus on their core businesses, thereby increasing their productivity. Services offered by professionals, specialists, or experts to support businesses are known as professional services. They comprise survey, analysis, and consulting; network planning, design, and implementation services; and training, support, and maintenance services. Managed Service Providers (MSPs) offer complementary services for marketing captive portal. They are third-party IT service providers that remotely manage clients’ IT infrastructure and systems for backup and recovery of business-critical data. Professional Services offers a streamlined solution for optimizing your wired and wireless networks rapidly, enabling you to achieve the highest technological benefits in the shortest time frame. Furthermore, it ensures the continued value of your network throughout its lifecycle. With a focus on scalability, the Professional Services team leverages extensive expertise, automation, and industry best practices to deliver designs that can seamlessly accommodate future technology advancements.

“By Hospitality & Leisure, the others (Rental units such as apartment, condos) segment is expected to grow with the highest CAGR during the forecast period.”
Captive portals in condos and rental places are increasingly sought as tenants expect reliable and convenient internet access within their living spaces. By implementing a captive portal, condos and rental properties can provide tenants with easy connectivity to Wi-Fi networks, significantly improving their overall residential experience. Captive portals offer condos and rental places the opportunity to customize the user experience and strengthen their brand identity. By utilizing captive portals, they can showcase property-specific details, services, and promotional messages on the captive portal page, ensuring a cohesive branding experience for tenants. This helps create a sense of belonging and enhances the overall impression of the property.

“Asia Pacific is expected to grow with the highest CAGR during the forecast period.”
Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the captive portal market is anticipated to be fueled by the rising deployment of public Wi-Fi services. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the captive portal market over the next few years. The increasing internet penetration, the hospitality and tourism industry, the retail sector, educational institutions, public venues, business environments, managed service providers, and government institutions drive the demand for captive portal solutions in the Asia Pacific region.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
• By Designation: C-level –25%, D-level – 35%, and Others – 40%
• By Region: North America – 35%, Europe – 20%, Asia Pacific – 44%, RoW- 1%
The major players in the captive portal market are Cisco (US), Aruba (US), Juniper (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), and Keenetic (Germany). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the captive portal market.

Research Coverage
The market study covers the captive portal market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, end-use industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the captive portal market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
Analysis of key drivers (To monetize public Wi-Fi service, The increasing demand for secure and controlled access to Wi-Fi networks, To boost marketing efforts through the captive portal will drive the market growth), restraints (ensure compliance with privacy regulations can be a restraint in the captive portal market), opportunities (Captive portal will help Wi-Fi analytics to get more customer insights, Captive portals offer valuable opportunities for targeted marketing ), and challenges (Bandwidth hogging can impact the demand of captive portal, Presence of fake or malicious captive portals can hinder the growth of captive portal market) influencing the growth of the captive portal market.

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the captive portal market.

• Market Development: Comprehensive information about lucrative markets – the report analyses the captive portal market across varied regions.

• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the captive portal market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Juniper (US), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), and Keenetic (Germany).

목차

1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 MARKET DEFINITION 26
1.3 STUDY SCOPE 27
1.3.1 MARKET SEGMENTATION 27
1.3.2 REGIONS COVERED 27
1.3.3 INCLUSIONS AND EXCLUSIONS 28
1.3.4 YEARS CONSIDERED 28
1.4 CURRENCY CONSIDERED 28
TABLE 1 USD EXCHANGE RATES, 2020–2022 29
1.5 STAKEHOLDERS 29
1.6 RECESSION IMPACT 29
2 RESEARCH METHODOLOGY 30
2.1 RESEARCH DATA 30
FIGURE 1 CAPTIVE PORTAL MARKET: RESEARCH DESIGN 30
2.1.1 SECONDARY DATA 31
2.1.1.1 Secondary sources 31
2.1.2 PRIMARY DATA 31
2.1.2.1 Primary interviews with experts 32
2.1.2.2 List of key primary interview participants 32
2.1.2.3 Breakdown of primary profiles 32
2.1.2.4 Primary sources 33
2.1.2.5 Key industry insights 33
2.2 MARKET SIZE ESTIMATION 34
FIGURE 2 APPROACHES USED FOR MARKET SIZE ESTIMATION 34
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1: SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES 35
2.2.1 BOTTOM-UP APPROACH 35
FIGURE 4 BOTTOM-UP APPROACH 36
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF CAPTIVE PORTAL VENDORS 36
2.2.2 TOP-DOWN APPROACH 37
FIGURE 6 TOP-DOWN APPROACH 37
2.2.3 CAPTIVE PORTAL MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 38
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 38
2.3 DATA TRIANGULATION 39
FIGURE 8 DATA TRIANGULATION 39
2.4 FACTOR ANALYSIS 40
TABLE 2 FACTOR ANALYSIS 40
2.5 RESEARCH ASSUMPTIONS 40
2.6 LIMITATIONS 41
2.7 IMPLICATION OF RECESSION 41
3 EXECUTIVE SUMMARY 42
FIGURE 9 CAPTIVE PORTAL MARKET, 2023–2028 (USD MILLION) 43
FIGURE 10 CAPTIVE PORTAL MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION) 43
FIGURE 11 CAPTIVE PORTAL MARKET, BY END USE, 2023 VS. 2028 (USD MILLION) 44
FIGURE 12 CAPTIVE PORTAL MARKET, BY REGION, 2023 45
4 PREMIUM INSIGHTS 46
4.1 CAPTIVE PORTAL MARKET OVERVIEW 46
FIGURE 13 INCREASING USE OF WI-FI SERVICES TO DRIVE MARKET GROWTH 46
4.2 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2023) 46
FIGURE 14 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 46
4.3 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2023) 47
FIGURE 15 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 47
4.4 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2023) 47
FIGURE 16 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 47
4.5 GEOGRAPHICAL SNAPSHOT OF CAPTIVE PORTAL MARKET 48
FIGURE 17 ASIA PACIFIC TO ACHIEVE HIGHEST GROWTH DURING FORECAST PERIOD 48
5 MARKET OVERVIEW AND INDUSTRY TRENDS 49
5.1 MARKET OVERVIEW 49
5.2 MARKET DYNAMICS 49
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CAPTIVE PORTAL MARKET 49
5.2.1 DRIVERS 50
5.2.1.1 Increasing demand for secure and controlled access to WiFi networks 50
5.2.1.2 Increasing demand for Wi-Fi monetization 50
5.2.1.3 Increasing focus on marketing efforts through captive portal to drive market growth 50
5.2.2 RESTRAINTS 51
5.2.2.1 Compliance with privacy regulations 51
5.2.3 OPPORTUNITIES 51
5.2.3.1 Captive portal to help wi-fi analytics to get more customer insights 51
5.2.3.2 Captive portals to offer valuable opportunities for targeted marketing 52
5.2.4 CHALLENGES 52
5.2.4.1 Bandwidth hogging to impact demand for captive portal 52
5.2.4.2 Presence of fake or malicious captive portals to hinder growth of market 52
5.3 HISTORY OF CAPTIVE PORTAL 53
5.3.1 EARLY INTERNET AND DIAL-UP ERA 53
5.3.2 RISE OF WI-FI AND NEED FOR ACCESS CONTROL 53
5.3.3 EMERGENCE OF CAPTIVE PORTALS 53
5.3.4 AUTHENTICATION METHODS AND EVOLUTION 53
5.3.5 CUSTOMIZATION AND USER EXPERIENCE 53
5.3.6 EXPANSION INTO NEW SECTORS 53
5.3.7 TECHNOLOGICAL ADVANCEMENTS IN CAPTIVE PORTAL TECHNOLOGY 54
FIGURE 19 EVOLUTION OF CAPTIVE PORTAL 54
5.4 ECOSYSTEM ANALYSIS 55
FIGURE 20 CAPTIVE PORTAL MARKET: ECOSYSTEM 55
TABLE 3 CAPTIVE PORTAL MARKET: ECOSYSTEM 55
5.4.1 PLATFORM PROVIDERS 56
5.4.2 SERVICE PROVIDERS 56
5.4.3 SYSTEM INTEGRATORS 57
5.4.4 NETWORK INFRASTRUCTURE PROVIDERS 57
5.4.5 INTERNET SERVICE PROVIDERS(ISPS) 57
5.4.6 END USERS 57
5.5 VALUE CHAIN ANALYSIS 57
FIGURE 21 CAPTIVE PORTAL MARKET: VALUE CHAIN ANALYSIS 57
5.6 PRICING ANALYSIS 58
5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING 58
TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–2023 58
5.7 AVERAGE SELLING PRICE TREND 60
5.8 INDUSTRY USE CASES 60
5.8.1 USE CASE 1: BEST WESTERN INSTALLED FAST AND COMPLIANT GUEST WI-FI NETWORKS WITH PERFORMANCE NETWORK 60
5.8.2 USE CASE 2: MCDONALD’S BELGIUM PARTNERED WITH CISCO MERAKI, PURPLE, AND SOCIALSPOT TO PROVIDE GUEST WI-FI TO VISITORS 61
5.8.3 USE CASE 3: AGS AIRPORTS INTRODUCED AN ENHANCED WI-FI SERVICE BY LEVERAGING PURPLE WIFI SOLUTIONS 62
5.8.4 USE CASE 4: GLOBALREACH DEPLOYED HIGH-PERFORMANCE PUBLIC WI-FI FOR LINKNYC 63
5.8.5 USE CASE 5: WALMART CANADA DEPLOYED PURPLE GUEST WI-FI TO ELEVATE GUEST WIFI EXPERIENCE 64
5.9 PATENT ANALYSIS 64
5.9.1 TYPES OF PATENTS 64
TABLE 5 PATENTS FILED, 2018–2023 64
5.9.2 INNOVATION AND PATENT APPLICATIONS 65
FIGURE 22 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018–2023 65
FIGURE 23 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS 65
TABLE 6 TOP 10 PATENT OWNERS IN CAPTIVE PORTAL MARKET, 2018–2023 66
TABLE 7 LIST OF FEW PATENTS IN CAPTIVE PORTAL MARKET, 2018–2023 66
FIGURE 24 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF CAPTIVE PORTAL MARKET 67
5.10 PORTER’S FIVE FORCES ANALYSIS 67
TABLE 8 CAPTIVE PORTAL MARKET: PORTER’S FIVE FORCES MODEL 67
5.10.1 THREAT OF NEW ENTRANTS 68
5.10.2 THREAT OF SUBSTITUTES 68
5.10.3 BARGAINING POWER OF BUYERS 68
5.10.4 BARGAINING POWER OF SUPPLIERS 68
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 68
5.11 REGULATORY LANDSCAPE 69
TABLE 9 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
TABLE 10 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70
TABLE 12 MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
5.11.1 ISO/TC 184/SC 4 72
5.11.2 ISO/ TC 184 72
5.11.3 GENERAL PERSONAL DATA PROTECTION LAW (GPDP) 72
5.11.4 CALIFORNIA DATA PRIVACY PROTECTION ACT 72
5.11.5 GDPR 73
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA 73
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 73
FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 73
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 73
5.12.2 BUYING CRITERIA 74
FIGURE 26 KEY BUYING CRITERIA 74
TABLE 15 KEY BUYING CRITERIA 74
5.13 KEY CONFERENCES AND EVENTS, 2023–2024 75
TABLE 16 CAPTIVE PORTAL MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 75
5.14 BEST PRACTICES IN CAPTIVE PORTAL MARKET 76
5.15 FUTURE DIRECTIONS OF CAPTIVE PORTAL MARKET LANDSCAPE 77
5.15.1 CAPTIVE PORTAL ROADMAP TILL 2030 77
5.15.1.1 Short-term roadmap (2023-2025) 77
5.15.1.2 Mid-term roadmap (2026-2028) 77
5.15.1.3 Long-term roadmap (2029-2030) 78
5.15.2 FUTURE OF WI-FI ADVERTISING 78
5.16 DIFFERENT TYPES OF CLICK-TO-LOGIN PORTAL 78
5.16.1 USERNAME AND PASSWORD 78
5.16.2 SOCIAL MEDIA LOGIN 78
5.16.3 EMAIL VERIFICATION 79
5.16.4 SMS VERIFICATION 79
5.16.5 VOUCHER OR TICKET CODES 79
5.16.6 MAC ADDRESS AUTHENTICATION 79
5.16.7 SINGLE SIGN-ON (SSO) 79
6 CAPTIVE PORTAL MARKET, BY OFFERING 80
6.1 INTRODUCTION 81
6.1.1 OFFERING: CAPTIVE PORTAL MARKET DRIVERS 81
FIGURE 27 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 81
TABLE 17 CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 81
TABLE 18 CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 82
6.2 PLATFORMS 82
6.2.1 ORGANIZATIONS TO ADOPT CAPTIVE PORTAL PLATFORMS TO PROVIDE AUTHORIZED WI-FI ACCESS 82
TABLE 19 PLATFORM: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 82
TABLE 20 PLATFORM: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 82
6.3 SERVICES 83
6.3.1 TRAINING, SUPPORT, AND MAINTENANCE SERVICES TO ENABLE ENTERPRISES TO DESIGN AND DEPLOY CAPTIVE PORTALS 83
TABLE 21 SERVICES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 83
TABLE 22 SERVICES: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 83
7 CAPTIVE PORTAL MARKET, BY END USE 84
7.1 INTRODUCTION 85
7.1.1 END USE: CAPTIVE PORTAL MARKET DRIVERS 85
FIGURE 28 COWORKING SPACES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 85
TABLE 23 CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 86
TABLE 24 CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 86
FIGURE 29 LIST OF PLAYERS IN EACH END USE 87
7.2 TRAVEL & TRANSPORTATION 87
7.2.1 DEVELOPMENT OF INTELLIGENT TRANSPORTATION SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTALS 87
TABLE 25 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 88
TABLE 26 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 88
7.2.2 USE CASES 88
7.2.2.1 Showcasing multiple advertisements exclusively for specific brand 88
7.2.2.2 Offering Wi-Fi services through customized captive portals 89
7.2.2.3 Creating, launching, and managing free community Wi-Fi services for UK rail customers 89
7.2.2.4 3i Infotech to introduce Bharat Network to provide free Wi-Fi services while implementing monetization strategy 89
TABLE 27 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY TYPE 2018–2022 (USD MILLION) 89
TABLE 28 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY TYPE, 2023–2028 (USD MILLION) 90
7.2.3 AIRPORTS 90
TABLE 29 AIRPORTS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 90
TABLE 30 AIRPORTS: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 91
7.2.4 TRAIN STATIONS 91
TABLE 31 TRAIN STATIONS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 91
TABLE 32 TRAIN STATIONS: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 92
7.2.5 CRUISE SHIPS 92
TABLE 33 CRUISE SHIPS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 92
TABLE 34 CRUISE SHIPS: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 93
7.2.6 OTHERS 93
TABLE 35 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 93
TABLE 36 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 94
7.3 HOSPITALITY & LEISURE 94
7.3.1 CAPTIVE PORTALS TO OFFER PERSONALIZED EXPERIENCE TO CUSTOMERS IN HOTELS, CAFES, AND RESTAURANTS 94
TABLE 37 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 94
TABLE 38 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 95
7.3.2 USE CASES 95
7.3.2.1 Checking quality and reliability of WiFi service for guests at Apartamentos Vista Club 95
7.3.2.2 Hotelinking to implement WiFiBot to provide comprehensive visibility over networks 95
7.3.2.3 Tyne & Wear Archives & Museums to deploy captive portal platform for proactive assistance to ensure visitors’ secure and high-quality internet experience 96
7.3.2.4 GNI embarked on new site in Nottingham City center and approached performance networks to install their guest WiFi portal solution 96
7.3.2.5 Ramada Park Hall Wolverhampton Hotel and Spa successfully provided exceptional guest experience with performance network’s WiFi marketing and registration service 96
TABLE 39 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY TYPE, 2018–2022 (USD MILLION) 97
TABLE 40 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY TYPE, 2023–2028 (USD MILLION) 97
7.3.3 HOTELS & RESORTS 97
TABLE 41 HOTEL & RESORTS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 98
TABLE 42 HOTEL & RESORTS: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 98
7.3.4 RESTAURANTS & CAFES 98
TABLE 43 RESTAURANTS & CAFES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 99
TABLE 44 RESTAURANTS & CAFES: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 99
7.3.5 PUBLIC SPACES 99
TABLE 45 PUBLIC SPACES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 100
TABLE 46 PUBLIC SPACES: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 100
7.3.6 OTHERS 100
TABLE 47 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 101
TABLE 48 OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 101
7.4 COWORKING SPACES 101
7.4.1 RISING DEMAND FOR SECURE AND DEPENDABLE WI-FI SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTAL 101
TABLE 49 COWORKING SPACES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 102
TABLE 50 COWORKING SPACES: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 102
7.4.2 USE CASES 102
7.4.2.1 Integration of IronWiFi into coworking spaces to be game-changer for both operators and users 102
7.5 SHOPPING MALLS & RETAIL OUTLETS 103
7.5.1 ENHANCING CUSTOMER EXPERIENCE WITHIN THEIR PHYSICAL LOCATIONS 103
TABLE 51 SHOPPING MALLS & RETAIL OUTLETS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 103
TABLE 52 SHOPPING MALLS & RETAIL OUTLETS: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 103
7.5.2 USE CASES 104
7.5.2.1 Prominent French luxury fashion brand to enhance guest Wi-Fi experience in its physical stores 104
7.5.2.2 Cloudi-Fi’s captive portal solution to be chosen by Système U to elevate customer experience in its extensive network of 1500 stores 104
7.6 ENTERTAINMENT 104
7.6.1 CAPTIVE PORTALS TO BE IN DEMAND IN ENTERTAINMENT INDUSTRY TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES 104
TABLE 53 ENTERTAINMENT: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 105
TABLE 54 ENTERTAINMENT: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 105
7.6.2 USE CASES 105
7.6.2.1 GoZone to offer fans reliable and high-quality Wi-Fi experience in stadium 105
7.7 INTERNET SERVICE PROVIDERS (ISPS) 106
7.7.1 CAPTIVE PORTALS TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES 106
TABLE 55 INTERNET SERVICE PROVIDERS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 106
TABLE 56 INTERNET SERVICE PROVIDERS: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 106
7.7.2 USE CASES 107
7.7.2.1 Stl Tech WiFi solution to enable operators to offer seamless WiFi connectivity to their subscribers across public places 107
7.7.2.2 Spotipo captive portal solution to help ISPs to integrate two Wi-Fi platforms and provide them with extra security and reporting functionality 107
7.8 OTHERS END USE 107
7.8.1 CAPTIVE PORTALS TO PROVIDE SECURE AND CONTROLLED INTERNET ACCESS TO USERS 107
TABLE 57 OTHER END USE: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 108
TABLE 58 OTHER END USE: CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 108
8 CAPTIVE PORTAL MARKET, BY REGION 109
8.1 INTRODUCTION 110
FIGURE 30 CAPTIVE PORTAL MARKET: REGIONAL SNAPSHOT (2023) 110
FIGURE 31 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 110
TABLE 59 CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION) 111
TABLE 60 CAPTIVE PORTAL MARKET, BY REGION, 2023–2028 (USD MILLION) 111
8.2 NORTH AMERICA 112
FIGURE 32 NORTH AMERICA: MARKET SNAPSHOT 112
8.2.1 NORTH AMERICA: CAPTIVE PORTAL MARKET DRIVERS 112
8.2.2 NORTH AMERICA: RECESSION IMPACT 113
TABLE 61 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 113
TABLE 62 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 113
TABLE 63 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 114
TABLE 64 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 114
TABLE 65 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 114
TABLE 66 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 115
TABLE 67 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 115
TABLE 68 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 115
TABLE 69 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 115
TABLE 70 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 116
8.2.3 US 116
8.2.3.1 Presence of key market players to enhance growth of captive portal solutions 116
TABLE 71 US: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 116
TABLE 72 US: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 116
TABLE 73 US: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 117
TABLE 74 US: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 117
TABLE 75 US: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 117
TABLE 76 US: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 118
TABLE 77 US: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 118
TABLE 78 US: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 118
8.2.4 CANADA 119
8.2.4.1 Increase in number of cyberattacks to drive demand 119
TABLE 79 CANADA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 119
TABLE 80 CANADA: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 119
TABLE 81 CANADA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 120
TABLE 82 CANADA: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 120
TABLE 83 CANADA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 120
TABLE 84 CANADA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 121
TABLE 85 CANADA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 121
TABLE 86 CANADA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 121
8.2.5 LIST OF PLAYERS IN NORTH AMERICA 122
8.3 EUROPE 122
FIGURE 33 EUROPE: MARKET SNAPSHOT 123
8.3.1 EUROPE: CAPTIVE PORTAL MARKET DRIVERS 123
8.3.2 EUROPE: RECESSION IMPACT 124
TABLE 87 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 124
TABLE 88 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 124
TABLE 89 EUROPE: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 125
TABLE 90 EUROPE: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 125
TABLE 91 EUROPE: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 125
TABLE 92 EUROPE: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 126
TABLE 93 EUROPE: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 126
TABLE 94 EUROPE: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 126
TABLE 95 EUROPE: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 127
TABLE 96 EUROPE: CAPTIVE PORTAL MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 127
8.3.3 UK 127
8.3.3.1 Increased adoption of cloud-based services to drive growth 127
TABLE 97 UK: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 128
TABLE 98 UK: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 128
TABLE 99 UK: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 128
TABLE 100 UK: CAPTIVE PORTAL MARKET, BY END-USE, 2023–2028 (USD MILLION) 129
TABLE 101 UK: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 129
TABLE 102 UK: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 129
TABLE 103 UK: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 130
TABLE 104 UK: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 130
8.3.4 GERMANY 130
8.3.4.1 Significant adoption of smart devices in automobile industry to drive growth 130
TABLE 105 GERMANY: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 131
TABLE 106 GERMANY: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 131
TABLE 107 GERMANY: CAPTIVE PORTAL MARKET, BY END-USE, 2018–2022 (USD MILLION) 131
TABLE 108 GERMANY: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 132
TABLE 109 GERMANY: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 132
TABLE 110 GERMANY: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 132
TABLE 111 GERMANY: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 133
TABLE 112 GERMANY: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 133
8.3.5 ITALY 133
8.3.5.1 Deployment of captive portal to take valuable insights of customers about their travelling experience 133
8.3.6 SPAIN 134
8.3.6.1 Government initiatives to provide secure access to public Wi-Fi 134
8.3.7 FRANCE 134
8.3.7.1 Rising need to provide secure and high-speed internet connectivity to customers to fuel demand 134
8.3.8 NORDIC 134
8.3.8.1 Managing internet usage and providing limited access to public Wi-Fi to drive market 134
8.3.9 REST OF EUROPE 135
8.3.10 LIST OF PLAYERS IN EUROPE 135
8.4 ASIA PACIFIC 136
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT 136
8.4.1 ASIA PACIFIC: RECESSION IMPACT 137
8.4.2 ASIA PACIFIC: CAPTIVE PORTAL MARKET DRIVERS 137
TABLE 113 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 137
TABLE 114 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 137
TABLE 115 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 138
TABLE 116 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 138
TABLE 117 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 138
TABLE 118 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 139
TABLE 119 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 139
TABLE 120 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 139
TABLE 121 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 140
TABLE 122 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 140
8.4.3 CHINA 140
8.4.3.1 Demand of captive portal to increase to gather customer-related data 140
TABLE 123 CHINA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 141
TABLE 124 CHINA: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 141
TABLE 125 CHINA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 141
TABLE 126 CHINA: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 142
TABLE 127 CHINA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 142
TABLE 128 CHINA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 142
TABLE 129 CHINA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 143
TABLE 130 CHINA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 143
8.4.4 JAPAN 143
8.4.4.1 Managed Wi-Fi networks to drive growth of market 143
8.4.5 INDIA 144
8.4.5.1 Bringing affordable and accessible internet connectivity to rural and remote regions of India 144
TABLE 131 INDIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 144
TABLE 132 INDIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 144
TABLE 133 INDIA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 145
TABLE 134 INDIA: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 145
TABLE 135 INDIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 145
TABLE 136 INDIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 146
TABLE 137 INDIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 146
TABLE 138 INDIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 146
8.4.6 AUSTRALIA AND NEW ZEALAND 147
8.4.6.1 Getting customer insights and offering customized services based on preferences 147
8.4.7 SOUTHEAST ASIA 147
8.4.7.1 Increasing need for secure Wifi networks to drive demand 147
8.4.8 REST OF ASIA PACIFIC 147
8.4.9 LIST OF PLAYERS IN ASIA PACIFIC 148
8.5 MIDDLE EAST & AFRICA 148
8.5.1 RECESSION IMPACT: MIDDLE EAST & AFRICA 148
8.5.2 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET DRIVERS 149
TABLE 139 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 149
TABLE 140 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 149
TABLE 141 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 150
TABLE 142 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 150
TABLE 143 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 151
TABLE 144 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 151
TABLE 145 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 151
TABLE 146 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 152
TABLE 147 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 152
TABLE 148 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 152
8.5.3 UAE 153
8.5.3.1 Building secure and strong Wi-Fi sharing infrastructure 153
8.5.4 KSA 153
8.5.4.1 Providing secured and managed Wi-Fi networks 153
TABLE 149 SAUDI ARABIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 153
TABLE 150 SAUDI ARABIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 153
TABLE 151 SAUDI ARABIA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 154
TABLE 152 SAUDI ARABIA: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 154
TABLE 153 SAUDI ARABIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 154
TABLE 154 SAUDI ARABIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 155
TABLE 155 SAUDI ARABIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 155
TABLE 156 SAUDI ARABIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 155
8.5.5 SOUTH AFRICA 156
8.5.5.1 Implementing user authentication and logging mechanisms for Wi-Fi networks 156
8.5.6 REST OF MIDDLE EAST & AFRICA 156
8.5.7 LIST OF PLAYERS IN MIDDLE EAST & AFRICA 156
8.6 LATIN AMERICA 157
8.6.1 LATIN AMERICA: CAPTIVE PORTAL MARKET DRIVERS 157
TABLE 157 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 157
TABLE 158 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 157
TABLE 159 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 158
TABLE 160 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 158
TABLE 161 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 158
TABLE 162 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 159
TABLE 163 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 159
TABLE 164 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 159
TABLE 165 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 160
TABLE 166 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 160
8.6.2 BRAZIL 160
8.6.2.1 Taking customer insights and developing new marketing strategies 160
TABLE 167 BRAZIL: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION) 161
TABLE 168 BRAZIL: CAPTIVE PORTAL MARKET, BY OFFERING, 2023–2028 (USD MILLION) 161
TABLE 169 BRAZIL: CAPTIVE PORTAL MARKET, BY END USE, 2018–2022 (USD MILLION) 161
TABLE 170 BRAZIL: CAPTIVE PORTAL MARKET, BY END USE, 2023–2028 (USD MILLION) 162
TABLE 171 BRAZIL: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION) 162
TABLE 172 BRAZIL: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION) 162
TABLE 173 BRAZIL: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION) 163
TABLE 174 BRAZIL: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION) 163
8.6.3 MEXICO 163
8.6.3.1 Rising numbers of public wi-fi in the country to fuel demand of captive portals 163
8.6.4 REST OF LATIN AMERICA 164
8.6.5 LIST OF PLAYERS IN LATIN AMERICA 164
9 COMPETITIVE LANDSCAPE 165
9.1 OVERVIEW 165
9.2 STRATEGIES ADOPTED BY KEY PLAYERS 165
TABLE 175 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN CAPTIVE PORTAL MARKET 165
9.3 COMPETITIVE SCENARIO 166
9.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 166
TABLE 176 CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 166
9.5 MARKET SHARE ANALYSIS OF TOP PLAYERS ,BY REGION 167
9.5.1 NORTH AMERICA: MARKET SHARE ANALYSIS OF TOP PLAYERS 167
TABLE 177 NORTH AMERICA: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 167
9.5.2 EUROPE: MARKET SHARE ANALYSIS OF TOP PLAYERS 167
TABLE 178 EUROPE: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 167
9.5.3 ASIA PACIFIC: MARKET SHARE ANALYSIS OF TOP PLAYERS 168
TABLE 179 ASIA PACIFIC: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 168
9.5.4 MIDDLE EAST & AFRICA: MARKET SHARE ANALYSIS OF TOP PLAYERS 168
TABLE 180 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 168
9.5.5 LATIN AMERICA: MARKET SHARE ANALYSIS OF TOP PLAYERS 169
TABLE 181 LATIN AMERICA: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 169
9.6 MARKET SHARE ANALYSIS OF TOP PLAYERS BY END-USE 169
9.6.1 TRAVEL & TRANSPORTATION: MARKET SHARE ANALYSIS OF TOP PLAYERS 169
TABLE 182 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 169
9.6.2 HOSPITALITY & LEISURE: MARKET SHARE ANALYSIS OF TOP PLAYERS 170
TABLE 183 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 170
9.6.3 COWORKING SPACES: MARKET SHARE ANALYSIS OF TOP PLAYERS 170
TABLE 184 COWORKING SPACES: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 170
9.6.4 SHOPPING MALLS & RETAIL OUTLETS: MARKET SHARE ANALYSIS OF TOP PLAYERS 171
TABLE 185 SHOPPING MALLS & RETAIL OUTLETS: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 171
9.6.5 ENTERTAINMENT: MARKET SHARE ANALYSIS OF TOP PLAYERS 171
TABLE 186 ENTERTAINMENT: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 171
9.6.6 ISPS: MARKET SHARE ANALYSIS OF TOP PLAYERS 172
TABLE 187 ISPS: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 172
9.7 COMPETITIVE BENCHMARKING 172
TABLE 188 PRODUCT FOOTPRINT WEIGHTAGE 172
TABLE 189 CAPTIVE PORTAL MARKET: COMPETITIVE BENCHMARKING OF PLAYERS BY OFFERING, INDUSTRY, AND REGION 172
TABLE 190 CAPTIVE PORTAL MARKET: DETAILED LIST OF KEY STARTUPS/SMES 174
9.8 MARKET RANKING OF KEY PLAYERS IN CAPTIVE PORTAL MARKET, 2023 175
FIGURE 35 MARKET RANKING OF KEY PLAYERS, 2023 175
9.9 COMPANY EVALUATION QUADRANT 175
FIGURE 36 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 176
9.9.1 STARS 176
9.9.2 EMERGING LEADERS 176
9.9.3 PERVASIVE PLAYERS 176
9.9.4 PARTICIPANTS 176
FIGURE 37 CAPTIVE PORTAL MARKET COMPANY EVALUATION MATRIX, 2023 177
9.10 STARTUPS/SMES EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 178
FIGURE 38 STARTUPS/SMES EVALUATION MATRIX: CRITERIA WEIGHTAGE 178
9.10.1 PROGRESSIVE COMPANIES 178
9.10.2 RESPONSIVE COMPANIES 178
9.10.3 DYNAMIC COMPANIES 178
9.10.4 STARTING BLOCKS 178
FIGURE 39 STARTUPS/SMES CAPTIVE PORTAL MARKET EVALUATION MATRIX, 2023 179
9.11 COMPETITIVE SCENARIO 179
9.11.1 PRODUCT LAUNCHES 179
TABLE 191 PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023 180
9.11.2 DEALS 180
TABLE 192 DEALS, JANUARY 2019–MARCH 2023 181
9.12 CAPTIVE PORTAL PRODUCT BENCHMARKING 183
9.12.1 PROMINENT CAPTIVE PORTAL PLATFORMS 183
TABLE 193 COMPARATIVE ANALYSIS OF CAPTIVE PORTAL PLATFORMS 183
9.12.1.1 Cisco captive portals 184
9.12.1.2 Purple captive portals 184
9.12.1.3 IronWifi captive portals 184
9.12.1.4 Extreme captive portals 185
9.12.1.5 Aruba captive portals 185
9.13 VALUATION AND FINANCIAL METRICS OF KEY CAPTIVE PORTAL VENDORS 185
FIGURE 40 VALUATION AND FINANCIAL METRICS OF CAPTIVE PORTAL VENDORS 185

10 COMPANY PROFILES 186
10.1 VENDOR-NATIVE CAPTIVE PORTAL PROVIDERS 186
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
10.1.1 CISCO 186
TABLE 194 CISCO: BUSINESS OVERVIEW 186
FIGURE 41 CISCO: COMPANY SNAPSHOT 187
TABLE 195 CISCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 187
TABLE 196 CISCO: PRODUCT LAUNCHES 188
10.1.2 ARUBA NETWORKS 190
TABLE 197 ARUBA NETWORKS: BUSINESS OVERVIEW 190
FIGURE 42 ARUBA NETWORKS: COMPANY SNAPSHOT 191
TABLE 198 ARUBA NETWORKS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 191
10.1.3 ARISTA NETWORKS 193
TABLE 199 ARISTA NETWORKS: BUSINESS OVERVIEW 193
FIGURE 43 ARISTA NETWORKS: COMPANY SNAPSHOT 194
TABLE 200 ARISTA NETWORKS: PRODUCT/SOLUTIONS/SERVICES OFFERED 194
10.1.4 EXTREME NETWORKS 197
TABLE 201 EXTREME NETWORKS: BUSINESS OVERVIEW 197
FIGURE 44 EXTREME NETWORKS: COMPANY SNAPSHOT 198
TABLE 202 EXTREME NETWORKS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 198
TABLE 203 EXTREME NETWORKS: DEALS 199
10.1.5 JUNIPER NETWORKS 201
TABLE 204 JUNIPER NETWORKS: BUSINESS OVERVIEW 201
FIGURE 45 JUNIPER NETWORKS: COMPANY SNAPSHOT 202
TABLE 205 JUNIPER NETWORKS: SOLUTIONS/SERVICES OFFERED 202
10.2 EXTERNAL CAPTIVE PORTAL PROVIDERS 204
10.2.1 PURPLE AI 204
TABLE 206 PURPLE AI: BUSINESS OVERVIEW 204
TABLE 207 PURPLE AI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 204
TABLE 208 PURPLE AL: DEALS 205
10.2.2 ENEA 206
TABLE 209 ENEA: BUSINESS OVERVIEW 206
FIGURE 46 ENEA: COMPANY SNAPSHOT 207
TABLE 210 ENEA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 207
TABLE 211 ENEA: PRODUCT LAUNCHES 208
TABLE 212 ENEA: DEALS 208
10.2.3 BOINGO 209
TABLE 213 BOINGO: BUSINESS OVERVIEW 209
FIGURE 47 BOINGO: COMPANY SNAPSHOT 210
TABLE 214 BOINGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 210
TABLE 215 BOINGO: PRODUCT LAUNCHES 211
TABLE 216 BOINGO: DEALS 211
10.2.4 NETGEAR 212
TABLE 217 NETGEAR: BUSINESS OVERVIEW 212
FIGURE 48 NETGEAR: COMPANY SNAPSHOT 213
TABLE 218 NETGEAR: PRODUCTS/SOLUTIONS/SERVICES OFFERED 213
10.2.5 IRONWIFI 214
TABLE 219 IRONWIFI: BUSINESS OVERVIEW 214
TABLE 220 IRONWIFI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 215
10.2.6 GLOBAL REACH 216
TABLE 221 GLOBAL REACH: BUSINESS OVERVIEW 216
TABLE 222 GLOBAL REACH: SOLUTIONS/SERVICES OFFERED 217
TABLE 223 GLOBAL REACH: PRODUCT LAUNCHES AND ENHANCEMENTS 217
10.2.7 CLOUD4WI 218
TABLE 224 CLOUD4WI: BUSINESS OVERVIEW 218
TABLE 225 CLOUD4WI: SOLUTIONS/SERVICES OFFERED 218
TABLE 226 CLOUD4WI: DEALS 219
10.2.8 SKYFII 220
TABLE 227 SKYFII: BUSINESS OVERVIEW 220
FIGURE 49 SKYFII: COMPANY SNAPSHOT 221
TABLE 228 SKYFII: SOLUTIONS/SERVICES OFFERED 221
10.2.9 GOZONE 222
10.2.10 ADENTRO 223
10.2.11 ANUVU 223
10.2.12 SPOTIPO 224
10.2.13 NEXNET SOLUTIONS 225
10.2.14 PERFORMANCE NETWORK 226
10.2.15 CLOUDI-FI 227
10.2.16 WIFIGEM 228
10.2.17 SATCOM DIRECT 229
10.2.18 INTELSAT 230
10.2.19 RAYLIFE 231
10.2.20 WATCHGUARD 232
10.2.21 GRAND STREAM 233
10.2.22 KEENETIC 234
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
11 ADJACENT/RELATED MARKETS 235
11.1 WI-FI ANALYTICS MARKET 235
11.1.1 MARKET DEFINITION 235
11.1.2 MARKET OVERVIEW 235
11.1.3 WI-FI ANALYTICS MARKET, BY APPLICATION 235
11.1.3.1 WI-FI PRESENCE ANALYTICS 235
TABLE 229 WI-FI PRESENCE ANALYTICS: WI-FI ANALYTICS MARKET, BY REGION, 2017–2024 (USD MILLION) 236
11.1.3.2 WI-FI MARKETING ANALYTICS 236
TABLE 230 WI-FI MARKETING ANALYTICS: WI-FI ANALYTICS MARKET, BY REGION, 2017–2024 (USD MILLION) 236
11.2 WI-FI AS A SERVICE MARKET 237
11.2.1 MARKET DEFINITION 237
11.2.2 MARKET OVERVIEW 237
11.2.3 WIFI AS A SERVICE MARKET, BY LOCATION TYPE 237
TABLE 231 WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2017–2020 (USD MILLION) 237
TABLE 232 WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2021–2026 (USD MILLION) 237
11.2.3.1 Indoor 238
TABLE 233 INDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2017–2020 (USD MILLION) 238
TABLE 234 INDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2021–2026 (USD MILLION) 238
11.2.3.2 Outdoor 239
TABLE 235 OUTDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2017–2020 (USD MILLION) 239
TABLE 236 OUTDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2021–2026 (USD MILLION) 239

12 APPENDIX 240
12.1 DISCUSSION GUIDE 240
12.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 243
12.3 CUSTOMIZATION OPTIONS 245
12.4 RELATED REPORTS 245
12.5 AUTHOR DETAILS 246