출판 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2023년05월
교육 시장에서의 NLP(Natural Language Processing) : 제공 (솔루션 및 서비스), 모델 유형 (규칙 기반, 통계, 하이브리드), 용도 (감정 분석 및 데이터 추출, 지적 학습 지원 및 언어 학습), 최종 사용자 및 지역별 – 2028년까지의 세계 예측
NLP in Education Market by Offering (Solutions and Services), Model Type (Rule-based, Statistical, and Hybrid), Application (Sentiment Analysis & Data Extraction, Intelligent Tutoring & Langauge Learning), End User and Region – Global Forecast to 2028
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구성 | 영문조사보고서 |
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MarketsandMarkets forecasts the global NLP in education market size is projected to grow from USD 99 million in 2023 to USD 228 million by 2028, at a Compound Annual Growth Rate (CAGR) of 18.1%. With the advent of predictive analytics and machine language, organizations can amplify their outcomes with predictive models based on customer data, such as purchasing patterns, support feedback, and social media sentiment. Enterprises across the globe are deploying NLP in education solutions with predictive analytic capabilities for multiple use cases, such as sentiment analysis, email spam detection, and text mining.
Image-based NLP solutions segment to grow at highest CAGR during forecast period
Based on solutions, the NLP in education market is further subsegmented into text-based NLP solutions, audio-based, image-based, and video-based. Among these subsegments, the image-based NLP solutions sub-segment is expected to grow at the highest CAGR during the forecast period. This growth is attributed to the rise in demand for optical character recognition (OCR) tools, image captioning tools, and image recognition tools in the education industry. Image-based NLP solutions have the potential to significantly enhance the learning experience for students and improve the efficiency and effectiveness of education delivery.
Hybrid NLP model to grow at highest CAGR during forecast period.
Based on model type, the NLP in education market is classified into Rule-based, Statistical, and Hybrid. Among these, the hybrid NLP model is expected to grow at the highest growth rate during 2023–2028. The use of a hybrid NLP model can help improve the quality of education, increase student engagement, and reduce teachers’ workload, leading to a more efficient and effective education system. Major advantages of the hybrid NLP model are improved student engagement, personalized learning, automated grading and feedback, language translation, and improved accessibility.
North America to record highest market share
North America is home to advanced economies like the US and Canada. These nations were among the first to use Al. The United States and Canada are ranked fourth and sixth globally for government Al preparation in Oxford’s 2019 Government Artificial Intelligence Readiness Index, making North America a very competitive Al region. Al has been designated as a national policy priority in both nations. Companies in this region have used AI, ML, and deep learning technology as part of ongoing business processes to remain ahead of the competition, particularly in the US. Al-based technologies in customer support, whether used or not, provide firms that primarily provide call center services with a considerable cash gain.
Breakdown of primaries
The study contains insights from various industry experts, ranging from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
• By Company Type: Tier 1 – 55%, Tier 2 – 20%, and Tier 3 – 25%
• By Designation: C-level – 32%, Directors – 30%, and Others – 38%
• By Region: North America – 40, Europe – 15%, Asia Pacific – 35%, Middle East & Africa – 5%, and Latin America – 5%
This research study outlines the market potential, market dynamics, and major vendors operating in the NLP in education market. Key and innovative vendors in the NLP in education market include IBM (US), Microsoft (US), Google (US), AWS (US), SAS Institute (US), Inbenta (US), Baidu (China), Welocalize (US), Yellow.ai (US), NICE (US), ABBYY (US), Automated Insights (US), Width.ai (US), Revolve.ai (Islamabad), Primer.ai (US), Carnegie Learning (US), Gecko (US), Ivy.ai (US), Attivio (US), Conversica (US), Avaamo (US), Aylien (Ireland), Haptik (India), Gupshup (US), Sensforth.ai (US), Chivox (China), and Cognii (US). These vendors have adopted many organic as well as inorganic growth strategies, such as product launches, partnerships, and collaborations, to expand their offerings and market shares in the NLP in education market.
Research Coverage
The market study covers the NLP in education market across different segments. It aims at estimating the market size and the growth potential across different segments based on component, approach type, processing type, end-user, and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the global NLP in education market and its subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (rising demand for efficient language learning, greater urge for predictive analytics to reduce risks and identify growth opportunities, and evolution of AI), restraints (limited data availability and risks associated with data breaches and sensitive information leakage), opportunities (increase in adoption of learning analytics and surge in the development of big data technology for actionable business intelligence), and challenges (increasing requirement for customization and regulatory and privacy concerns over data security) influencing the growth of the NLP in education market.
• Product Development/Innovation: Detailed insights on coming technologies, R&D activities, and product & service launches in the NLP in education market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the NLP in education market across varied regions.
• Market Diversification: Exhaustive information about products & services, untapped geographies, recent developments, and investments in the NLP in education market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like IBM (US), Microsoft (US), Google (US), AWS (US), SAS Institute (US), Inbenta (US), Baidu (China), Welocalize (US), Yellow.ai (US), NICE (US), ABBYY (US), Automated Insights (US), Width.ai (US), Revolve.ai (Islamabad), Primer.ai (US), Carnegie Learning (US), Gecko (US), Ivy.ai (US), Attivio (US), Conversica (US), Avaamo (US), Aylien (Ireland), Haptik (India), Gupshup (US), Sensforth.ai (US), Chivox (China), and Cognii (US).
목차
1 INTRODUCTION 28
1.1 STUDY OBJECTIVES 28
1.2 MARKET DEFINITION 28
1.2.1 INCLUSIONS AND EXCLUSIONS 29
1.3 STUDY SCOPE 30
1.3.1 MARKETS COVERED 30
FIGURE 1 NLP IN EDUCATION MARKET SEGMENTATION 30
1.3.2 GEOGRAPHIC SCOPE 31
FIGURE 2 NLP IN EDUCATION MARKET: GEOGRAPHIC SCOPE 31
1.3.3 YEARS CONSIDERED 31
1.4 CURRENCY CONSIDERED 32
TABLE 1 USD EXCHANGE RATES, 2019–2022 32
1.5 STAKEHOLDERS 32
2 RESEARCH METHODOLOGY 33
2.1 RESEARCH DATA 33
FIGURE 3 NLP IN EDUCATION MARKET: RESEARCH DESIGN 33
2.1.1 SECONDARY DATA 34
2.1.1.1 Secondary sources 34
2.1.2 PRIMARY DATA 35
2.1.2.1 Primary interviews with experts 35
2.1.2.2 List of key primary interview participants 35
2.1.2.3 Breakdown of primary profiles 36
2.1.2.4 Primary sources 36
2.1.2.5 Key industry insights 37
2.2 MARKET SIZE ESTIMATION 37
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE) – REVENUE FROM SOLUTIONS/SERVICES 37
2.2.1 BOTTOM-UP APPROACH 38
FIGURE 5 BOTTOM-UP APPROACH 38
FIGURE 6 MARKET SIZE ESTIMATION USING BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE FROM SOLUTIONS/SERVICES 38
2.2.2 TOP-DOWN APPROACH 39
FIGURE 7 TOP-DOWN APPROACH 39
2.2.3 NLP IN EDUCATION MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 40
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 40
2.3 DATA TRIANGULATION 41
FIGURE 9 DATA TRIANGULATION 41
2.4 FACTOR ANALYSIS 42
TABLE 2 FACTOR ANALYSIS 42
2.5 ASSUMPTIONS 43
2.6 LIMITATIONS 43
2.7 NLP IN EDUCATION MARKET: RECESSION IMPACT 44
3 EXECUTIVE SUMMARY 45
FIGURE 10 NLP IN EDUCATION MARKET SIZE, 2021–2028 46
FIGURE 11 KEY MARKET GROWTH SEGMENTS, 2023 47
FIGURE 12 ASIA PACIFIC TO GROW AT HIGHEST CAGR FROM 2023 TO 2028 48
4 PREMIUM INSIGHTS 50
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN NLP IN EDUCATION MARKET 50
FIGURE 13 INCREASED ADOPTION OF LEARNING ANALYTICS TO FOSTER MARKET GROWTH 50
4.2 NORTH AMERICA: NLP IN EDUCATION MARKET, BY COMPONENT AND COUNTRY 50
FIGURE 14 SOLUTIONS SEGMENT AND US TO LEAD NORTH AMERICAN NLP IN EDUCATION MARKET IN 2023 50
4.3 ASIA PACIFIC: NLP IN EDUCATION MARKET, BY COMPONENT AND TOP THREE COUNTRIES 51
FIGURE 15 SOLUTIONS SEGMENT AND CHINA TO LEAD ASIA PACIFIC NLP IN EDUCATION MARKET IN 2023 51
4.4 NLP IN EDUCATION MARKET: MAJOR COUNTRIES 51
FIGURE 16 JAPAN TO BE FASTEST-GROWING NLP IN EDUCATION MARKET DURING FORECAST PERIOD 51
5 MARKET OVERVIEW AND INDUSTRY TRENDS 52
5.1 MARKET OVERVIEW 52
5.2 MARKET DYNAMICS 52
FIGURE 17 NLP IN EDUCATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 52
5.2.1 DRIVERS 53
5.2.1.1 Rising demand for efficient language learning 53
5.2.1.2 Increasing adoption of predictive analytics to provide targeted support to students at risks 53
5.2.1.3 Evolution of AI and deep learning 53
5.2.2 RESTRAINTS 54
5.2.2.1 Limited availability of educational data impacts efficiency of NLP models 54
5.2.2.2 Risks associated with data breaches and sensitive information leakage 54
5.2.3 OPPORTUNITIES 54
5.2.3.1 Growing adoption of NLP to assess student performance 54
5.2.3.2 Soaring demand for personalized learning 54
5.2.3.3 Significant R&D activities by market vendors 55
5.2.4 CHALLENGES 55
5.2.4.1 Developing customized NLP solutions 55
5.2.4.2 Regulatory and privacy concerns over data security 56
5.3 INDUSTRY TRENDS 56
5.3.1 CASE STUDY ANALYSIS 56
5.3.1.1 Case study 1: NLP legal clause rewriter built by Width.ai improves clause clarity 56
5.3.1.2 Case study 2: Observe.ai built NLP-based learning program for Fortune 500 education company 57
5.3.2 SUPPLY CHAIN ANALYSIS 57
FIGURE 18 NLP IN EDUCATION MARKET: SUPPLY CHAIN ANALYSIS 57
5.3.3 REGULATORY LANDSCAPE 58
5.3.3.1 General Data Protection Regulation 58
5.3.3.2 Personal Information Protection and Electronic Documents Act 58
5.3.3.3 Cloud Security Alliance Security Trust Assurance and Risk 58
5.3.3.4 California Consumer Privacy Act 58
5.3.4 PATENT ANALYSIS 59
TABLE 3 TOP TWENTY PATENTS OWNERS IN US, 2012–2022 59
FIGURE 19 NUMBER OF PATENTS GRANTED WORLDWIDE, 2013–2022 60
FIGURE 20 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS 60
5.3.5 KEY CONFERENCES & EVENTS, 2023 61
TABLE 4 DETAILED LIST OF CONFERENCES & EVENTS, 2023 61
5.3.6 PRICING ANALYSIS 61
TABLE 5 AVERAGE SELLING PRICE RANGES OF SUBSCRIPTION-BASED/PAY-AS-YOU-GO NLP SERVICES 62
5.3.7 PORTER’S FIVE FORCES ANALYSIS 62
TABLE 6 IMPACT OF EACH FORCE ON NLP IN EDUCATION MARKET 62
FIGURE 21 NLP IN EDUCATION MARKET: PORTER’S FIVE FORCES ANALYSIS 63
5.3.7.1 Threat of new entrants 63
5.3.7.2 Threat of substitutes 63
5.3.7.3 Bargaining power of buyers 64
5.3.7.4 Bargaining power of suppliers 64
5.3.7.5 Intensity of competitive rivalry 64
5.3.8 KEY STAKEHOLDERS & BUYING CRITERIA 64
FIGURE 22 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE END USERS 64
TABLE 7 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS 65
5.3.8.1 Buying criteria 65
FIGURE 23 KEY BUYING CRITERIA FOR TOP THREE END USERS 65
TABLE 8 KEY BUYING CRITERIA FOR TOP THREE END USERS 65
5.3.9 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 66
5.3.10 ECOSYSTEM ANALYSIS 66
TABLE 9 NLP IN EDUCATION MARKET: ECOSYSTEM 66
5.3.11 ETHICS AND IMPLICATIONS OF NLP IN EDUCATION 68
5.3.11.1 Bias and fairness 68
5.3.11.2 Privacy and security 68
5.3.11.3 Intellectual property 68
5.3.11.4 Accountability and responsibility 69
5.3.11.5 Societal and economic impact 69
5.3.12 BRIEF HISTORY OF NLP TECHNOLOGY 70
5.3.13 IMPACT OF NICHE, ADJACENT TECHNOLOGIES ON NLP IN EDUCATION MARKET 71
5.3.13.1 Artificial intelligence 71
5.3.13.2 Internet of Things (IoT) 71
5.3.13.3 Augmented reality (AR)/Virtual reality (VR) 71
5.3.13.4 Cloud 71
5.3.13.5 Cybersecurity 72
5.3.14 TECHNOLOGY ROADMAP FOR NLP IN EDUCATION 72
5.3.14.1 Short-term roadmap (2023–2025) 72
5.3.14.2 Mid-term roadmap (2026–2028) 72
5.3.14.3 Long-term roadmap (2029–2030) 72
5.3.15 NLP IN EDUCATION SOFTWARE APPLICATIONS AND USE CASES 73
5.3.16 BEST PRACTICES IN NLP IN EDUCATION MARKET 73
5.3.17 CURRENT AND EMERGING BUSINESS MODELS 74
5.3.17.1 Software as a Service (SaaS) model 74
5.3.17.2 Consulting services model 74
5.3.17.3 Revenue sharing model 74
5.3.17.4 Pay-per-use model 74
6 NLP IN EDUCATION MARKET, BY OFFERING 75
6.1 INTRODUCTION 76
6.1.1 OFFERING: NLP IN EDUCATION MARKET DRIVERS 76
FIGURE 24 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 76
TABLE 10 NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 77
TABLE 11 NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 77
6.2 SOLUTIONS 77
FIGURE 25 TEXT-BASED NLP SOLUTION SUBSEGMENT TO COMMAND LARGEST MARKET SHARE IN 2023 77
TABLE 12 NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION) 78
TABLE 13 NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION) 78
TABLE 14 SOLUTIONS: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 78
TABLE 15 SOLUTIONS: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 79
6.2.1 TEXT-BASED NLP SOLUTION 79
TABLE 16 TEXT-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 79
TABLE 17 TEXT-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 80
6.2.1.1 Language translation tools 80
6.2.1.1.1 Translate documents, websites, audio and video content in real time 80
6.2.1.2 Text-to-speech converters 80
6.2.1.2.1 Enable conversion of written or text-based content into spoken words 80
6.2.1.3 Sentiment analysis tools 80
6.2.1.3.1 Analyze sentiment of text-based content 80
6.2.1.4 Plagiarism checkers 81
6.2.1.4.1 Detect instances of plagiarism in written work 81
6.2.2 AUDIO-BASED NLP SOLUTION 81
TABLE 18 AUDIO-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 81
TABLE 19 AUDIO-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 81
6.2.2.1 Speech recognition tools 82
6.2.2.1.1 Transcribe spoken words into digital text format 82
6.2.2.2 Voice-to-text converters 82
6.2.2.2.1 Transcribe speech into written text 82
6.2.2.3 Audio transcription tools 82
6.2.2.3.1 Transcribe audio recordings into written text format 82
6.2.3 IMAGE-BASED NLP SOLUTION 82
TABLE 20 IMAGE-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 82
TABLE 21 IMAGE-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 83
6.2.3.1 Optical character recognition tools 83
6.2.3.1.1 Recognize human-written or printed text 83
6.2.3.2 Image captioning tools 83
6.2.3.2.1 Generate brief description for images 83
6.2.3.3 Image recognition tools 83
6.2.3.3.1 Identify and classify different objects or patterns within images 83
6.2.4 VIDEO-BASED NLP SOLUTION 84
TABLE 22 VIDEO-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 84
TABLE 23 VIDEO-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 84
6.2.4.1 Video captioning tools 84
6.2.4.1.1 Create captions or subtitles for videos 84
6.2.4.2 Video transcription tools 85
6.2.4.2.1 Transcribe speech in videos into written text 85
6.2.4.3 Video summarization tools 85
6.2.4.3.1 Automatically summarize videos into texts 85
6.3 SERVICES 85
FIGURE 26 MANAGED SERVICES SEGMENT EXPECTED TO GROW AT HIGHER CAGR DURING 2023–2028 85
TABLE 24 NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 86
TABLE 25 NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 86
TABLE 26 SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 86
TABLE 27 SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 86
6.3.1 PROFESSIONAL SERVICES 87
FIGURE 27 TRAINING, SUPPORT, AND MAINTENANCE SERVICES EXPECTED TO REGISTER HIGHEST CAGR DURING 2023–2028 87
TABLE 28 SERVICES: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 87
TABLE 29 SERVICES: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 88
TABLE 30 PROFESSIONAL SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 88
TABLE 31 PROFESSIONAL SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 88
6.3.1.1 Consulting 89
6.3.1.1.1 Assist in understanding customer needs 89
TABLE 32 CONSULTING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 89
TABLE 33 CONSULTING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 89
6.3.1.2 Integration and implementation 90
6.3.1.2.1 Ensure effective integration of all installed systems 90
TABLE 34 INTEGRATION AND IMPLEMENTATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 90
TABLE 35 INTEGRATION AND IMPLEMENTATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 90
6.3.1.3 Training, support, and maintenance 91
6.3.1.3.1 Help in product upgrades and functional impairments 91
TABLE 36 TRAINING, SUPPORT, AND MAINTENANCE: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 91
TABLE 37 TRAINING, SUPPORT, AND MAINTENANCE: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 91
6.3.2 MANAGED SERVICES 92
6.3.2.1 Assist in managing and supporting IT infrastructure of NLP providers 92
TABLE 38 MANAGED SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 92
TABLE 39 MANAGED SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 92
7 NLP IN EDUCATION MARKET, BY MODEL TYPE 93
7.1 INTRODUCTION 94
7.1.1 MODEL TYPE: NLP IN EDUCATION MARKET DRIVERS 94
FIGURE 28 HYBRID NLP SEGMENT EXPECTED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 94
TABLE 40 NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 94
TABLE 41 NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 95
7.2 STATISTICAL NLP 95
7.2.1 SUITABLE APPROACH TO GENERATE RESULTS WITH LARGE DATASETS 95
TABLE 42 STATISTICAL NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 96
TABLE 43 STATISTICAL NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 96
7.3 HYBRID NLP 96
7.3.1 IDEAL IN ABSENCE OF PROPER DATASETS 96
TABLE 44 HYBRID NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 97
TABLE 45 HYBRID NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 97
7.4 RULE-BASED NLP 98
7.4.1 WIDELY USED FOR TOKENIZATION 98
TABLE 46 RULE-BASED NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 98
TABLE 47 RULE-BASED NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 99
8 NLP IN EDUCATION MARKET, BY END USER 100
8.1 INTRODUCTION 101
8.1.1 END USER: NLP IN EDUCATION MARKET DRIVERS 101
FIGURE 29 ACADEMIC USER SEGMENT TO ACCOUNT FOR LARGER SHARE OF NLP IN EDUCATION MARKET IN 2023 101
TABLE 48 NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 102
TABLE 49 NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 102
8.2 ACADEMIC USER 102
FIGURE 30 HIGHER EDUCATION SUBSEGMENT TO CAPTURE LARGER SHARE OF MARKET IN 2023 103
TABLE 50 NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 103
TABLE 51 NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 103
TABLE 52 ACADEMIC USER: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 104
TABLE 53 ACADEMIC USER: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 104
8.2.1 HIGHER EDUCATION 104
8.2.1.1 NLP solutions used to identify areas that need improvement 104
TABLE 54 HIGHER EDUCATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 105
TABLE 55 HIGHER EDUCATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 106
8.2.2 K12 106
8.2.2.1 Governments worldwide encouraging adoption of NLP solutions to improve quality of education at K12 level 106
TABLE 56 K12: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 107
TABLE 57 K12: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 107
8.3 EDTECH PROVIDER 107
TABLE 58 EDTECH PROVIDER: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 108
TABLE 59 EDTECH PROVIDER: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 108
8.3.1 LEARNING MANAGEMENT SYSTEM PROVIDERS 109
8.3.1.1 Improve learning services through NLP-based offerings 109
8.3.2 VIRTUAL CLASSROOM PROVIDERS 109
8.3.2.1 Use NLP to offer customized learning materials 109
8.3.3 E-LEARNING PLATFORM PROVIDERS 110
8.3.3.1 Create and curate content in multiple languages with NLP 110
8.3.4 LEARNING CONTENT PROVIDERS 110
8.3.4.1 Use NLP for content analysis and personalization 110
8.3.5 MOBILE LEARNING PROVIDERS 111
8.3.5.1 Use NLP to develop more engaging, personalized, and accessible mobile learning platforms 111
8.3.6 SKILL DEVELOPMENT PLATFORM PROVIDERS 111
8.3.6.1 Improve efficiency and effectiveness of learning platforms with NLP 111
9 NLP IN EDUCATION MARKET, BY APPLICATION 113
9.1 INTRODUCTION 114
9.1.1 APPLICATION: NLP IN EDUCATION MARKET DRIVERS 114
FIGURE 31 SENTIMENT ANALYSIS & DATA EXTRACTION SEGMENT TO LEAD MARKET IN 2023 114
TABLE 60 NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION) 115
TABLE 61 NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 115
9.2 SENTIMENT ANALYSIS & DATA EXTRACTION 115
TABLE 62 SENTIMENT ANALYSIS & DATA EXTRACTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 116
TABLE 63 SENTIMENT ANALYSIS & DATA EXTRACTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 116
9.2.1 STUDENT BEHAVIOR AND FEEDBACK ANALYSIS 116
9.2.1.1 Need to determine overall emotional tone of content 116
9.2.2 SOCIAL MEDIA ANALYSIS 117
9.2.2.1 Need to leverage social media data to enhance educational experience for students 117
9.2.3 COURSE MATERIAL ANALYSIS 117
9.2.3.1 Helps identify areas of potential confusion or difficulty for students 117
9.2.4 ADMISSIONS SUPPORT & ANALYSIS 117
9.2.4.1 Assist in identifying promising candidates 117
9.2.5 STUDENT PERFORMANCE ANALYSIS 118
9.2.5.1 Data extraction helps analyze student performance data 118
9.2.6 RESEARCH ANALYSIS 118
9.2.6.1 Used to analyze research articles, papers, and publications 118
9.3 CONTENT MANAGEMENT & AUTOMATIC SUMMARIZATION 118
TABLE 64 CONTENT MANAGEMENT & AUTOMATIC SUMMARIZATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 118
TABLE 65 CONTENT MANAGEMENT & AUTOMATIC SUMMARIZATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 119
9.3.1 TEXTBOOK SUMMARIZATION 119
9.3.1.1 Helps to identify key concepts and summarize content of textbooks or study materials 119
9.3.2 LECTURE SUMMARIZATION 119
9.3.2.1 Helps educators identify areas of weakness and improve teaching methods 119
9.3.3 RESEARCH PAPER SUMMARIZATION 120
9.3.3.1 Helps extract relevant information from lengthy research papers 120
9.3.4 CONTENT/ESSAY SUMMARIZATION 120
9.3.4.1 Helps teachers assess content of multiple essays 120
9.3.5 TEXT MINING 120
9.3.5.1 Helps mine relevant information from large sets of educational content 120
9.3.6 QUESTION ANSWERING 120
9.3.6.1 Aids students to get answers to questions in real time 120
9.3.7 MACHINE TRANSLATION 121
9.3.7.1 Makes educational content accessible to students worldwide 121
9.4 INTELLIGENT TUTORING & LANGUAGE LEARNING 121
TABLE 66 INTELLIGENT TUTORING & LANGUAGE LEARNING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 121
TABLE 67 INTELLIGENT TUTORING & LANGUAGE LEARNING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 122
9.4.1 ADAPTIVE LEARNING 122
9.4.1.1 Helps analyze learners’ performance on tasks 122
9.4.2 DIALOGUE-BASED TUTORING 122
9.4.2.1 Supports natural language interactions between learners and systems 122
9.4.3 INTELLIGENT WRITING ASSISTANCE 123
9.4.3.1 Helps learners improve writing skills 123
9.4.4 LANGUAGE MODELING 123
9.4.4.1 Assists teachers in creating customized learning materials 123
9.4.5 LANGUAGE ASSESSMENT 123
9.4.5.1 Used to evaluate language proficiency levels of learners 123
9.4.6 PERSONALIZED LEARNING 123
9.4.6.1 Analyzes student data to identify strengths and weaknesses 123
9.5 RISK & THREAT DETECTION 124
TABLE 68 RISK & THREAT DETECTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 124
TABLE 69 RISK & THREAT DETECTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 124
9.5.1 STUDENT SAFETY 125
9.5.1.1 Helps identify potential threats to student safety 125
9.5.2 CYBERSECURITY 125
9.5.2.1 Used to detect potential cyber threats in educational institutions 125
9.5.3 CAMPUS SECURITY 125
9.5.3.1 Helps detect unusual behavior or suspicious activities on campuses 125
9.5.4 ADMISSIONS FRAUD DETECTION 125
9.5.4.1 Helps detect fraud in admission process 125
9.6 CORPORATE TRAINING 126
TABLE 70 CORPORATE TRAINING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 126
TABLE 71 CORPORATE TRAINING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 126
9.6.1 LANGUAGE TRAINING FOR INTERNATIONAL BUSINESS 127
9.6.1.1 Creates customized language training programs for international business professionals 127
9.6.2 SOFT SKILLS TRAINING 127
9.6.2.1 Helps students improve communication, writing, and presentation skills 127
9.6.3 COMPLIANCE TRAINING 127
9.6.3.1 Compliance training made more engaging and effective with NLP 127
9.6.4 CUSTOMER SERVICE TRAINING 128
9.6.4.1 NLP-based training programs help employees improve communication skills 128
9.7 OTHER APPLICATIONS 128
TABLE 72 OTHER APPLICATIONS: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 129
TABLE 73 OTHER APPLICATIONS: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 129
10 NLP IN EDUCATION MARKET, BY REGION 130
10.1 INTRODUCTION 131
FIGURE 32 NORTH AMERICA EXPECTED TO ACCOUNT FOR LARGEST SIZE OF NLP IN EDUCATION MARKET IN 2023 131
FIGURE 33 ASIA PACIFIC NLP IN EDUCATION MARKET EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 131
TABLE 74 NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION) 132
TABLE 75 NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION) 132
10.2 NORTH AMERICA 132
10.2.1 RECESSION IMPACT ON NLP IN EDUCATION MARKET IN NORTH AMERICA 133
10.2.2 NORTH AMERICA: NLP IN EDUCATION MARKET DRIVERS 133
FIGURE 34 NORTH AMERICA: NLP IN EDUCATION MARKET SNAPSHOT 134
TABLE 76 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 134
TABLE 77 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 135
TABLE 78 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION) 135
TABLE 79 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION) 135
TABLE 80 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 136
TABLE 81 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 136
TABLE 82 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 136
TABLE 83 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 136
TABLE 84 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 137
TABLE 85 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 137
TABLE 86 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 137
TABLE 87 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 137
TABLE 88 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 138
TABLE 89 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 138
TABLE 90 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION) 138
TABLE 91 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 139
TABLE 92 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2018–2022 (USD MILLION) 139
TABLE 93 NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2023–2028 (USD MILLION) 139
10.2.3 US 140
10.2.3.1 Presence of key NLP vendors to drive market 140
TABLE 94 US: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 140
TABLE 95 US: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 140
TABLE 96 US: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 140
TABLE 97 US: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 141
TABLE 98 US: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 141
TABLE 99 US: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 141
TABLE 100 US: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 141
TABLE 101 US: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 142
TABLE 102 US: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 142
TABLE 103 US: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 142
10.2.4 CANADA 142
10.2.4.1 Competitive AI research capabilities to enhance market growth 142
TABLE 104 CANADA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 143
TABLE 105 CANADA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 143
TABLE 106 CANADA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 143
TABLE 107 CANADA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 143
TABLE 108 CANADA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 144
TABLE 109 CANADA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 144
TABLE 110 CANADA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 144
TABLE 111 CANADA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 144
TABLE 112 CANADA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 145
TABLE 113 CANADA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 145
10.3 EUROPE 145
10.3.1 RECESSION IMPACT ON NLP IN EDUCATION MARKET IN EUROPE 145
10.3.2 EUROPE: NLP IN EDUCATION MARKET DRIVERS 146
TABLE 114 EUROPE: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 146
TABLE 115 EUROPE: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 146
TABLE 116 EUROPE: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION) 146
TABLE 117 EUROPE: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION) 147
TABLE 118 EUROPE: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 147
TABLE 119 EUROPE: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 147
TABLE 120 EUROPE: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 147
TABLE 121 EUROPE: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 148
TABLE 122 EUROPE: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 148
TABLE 123 EUROPE: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 148
TABLE 124 EUROPE: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 148
TABLE 125 EUROPE: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 149
TABLE 126 EUROPE: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 149
TABLE 127 EUROPE: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 149
TABLE 128 EUROPE: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION) 149
TABLE 129 EUROPE: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 150
TABLE 130 EUROPE: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2018–2022 (USD MILLION) 150
TABLE 131 EUROPE: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2023–2028 (USD MILLION) 150
10.3.3 UK 151
10.3.3.1 Strong focus on NLP implementation to accelerate market growth 151
TABLE 132 UK: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 151
TABLE 133 UK: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 151
TABLE 134 UK: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 151
TABLE 135 UK: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 152
TABLE 136 UK: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 152
TABLE 137 UK: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 152
TABLE 138 UK: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 152
TABLE 139 UK: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 153
TABLE 140 UK: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 153
TABLE 141 UK: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 153
10.3.4 GERMANY 153
10.3.4.1 Government investments in digital education initiatives to promote market growth 153
10.3.5 FRANCE 154
10.3.5.1 High-potential client base to play strong role in NLP technology adoption 154
10.3.6 ITALY 154
10.3.6.1 NLP adoption by universities and other educational institutions to catalyze market growth 154
10.3.7 SPAIN 154
10.3.7.1 Government’s National AI strategy to favor market growth 154
10.3.8 REST OF EUROPE 155
10.4 ASIA PACIFIC 155
10.4.1 RECESSION IMPACT ON NLP IN EDUCATION MARKET IN ASIA PACIFIC 155
10.4.2 ASIA PACIFIC: NLP IN EDUCATION MARKET DRIVERS 155
FIGURE 35 ASIA PACIFIC: NLP IN EDUCATION MARKET SNAPSHOT 156
TABLE 142 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 156
TABLE 143 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 157
TABLE 144 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION) 157
TABLE 145 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION) 157
TABLE 146 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 157
TABLE 147 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 158
TABLE 148 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 158
TABLE 149 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 158
TABLE 150 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 158
TABLE 151 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 159
TABLE 152 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 159
TABLE 153 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 159
TABLE 154 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 159
TABLE 155 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 160
TABLE 156 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION) 160
TABLE 157 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 160
TABLE 158 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2018–2022 (USD MILLION) 161
TABLE 159 ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2023–2028 (USD MILLION) 161
10.4.3 CHINA 162
10.4.3.1 Development of chatbots, virtual assistants, and smart devices to boost NLP penetration 162
TABLE 160 CHINA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 162
TABLE 161 CHINA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 162
TABLE 162 CHINA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 162
TABLE 163 CHINA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 163
TABLE 164 CHINA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 163
TABLE 165 CHINA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 163
TABLE 166 CHINA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 163
TABLE 167 CHINA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 164
TABLE 168 CHINA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 164
TABLE 169 CHINA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 164
10.4.4 INDIA 164
10.4.4.1 National Translation Mission to foster market growth 164
10.4.5 JAPAN 165
10.4.5.1 Rapid development of AI to drive market 165
10.4.6 SOUTH KOREA 165
10.4.6.1 Use of NLP-powered speech recognition technology to evaluate pronunciation and fluency of students to fuel market growth 165
10.4.7 SINGAPORE 165
10.4.7.1 Adoption of NLP to personalize learning experiences to augment market growth 165
10.4.8 AUSTRALIA & NEW ZEALAND 166
10.4.8.1 Growing interest in NLP implementation in education sector to bolster market growth 166
10.4.9 REST OF ASIA PACIFIC 166
10.5 MIDDLE EAST & AFRICA 166
10.5.1 RECESSION IMPACT ON NLP IN EDUCATION MARKET IN MIDDLE EAST & AFRICA 167
10.5.2 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET DRIVERS 167
TABLE 170 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 167
TABLE 171 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 167
TABLE 172 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION) 168
TABLE 173 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION) 168
TABLE 174 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 168
TABLE 175 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 169
TABLE 176 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 169
TABLE 177 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 169
TABLE 178 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 169
TABLE 179 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 170
TABLE 180 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 170
TABLE 181 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 170
TABLE 182 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 170
TABLE 183 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 171
TABLE 184 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION) 171
TABLE 185 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 171
TABLE 186 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2018–2022 (USD MILLION) 172
TABLE 187 MIDDLE EAST & AFRICA: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2023–2028 (USD MILLION) 172
10.5.3 SAUDI ARABIA 172
10.5.3.1 FekraTech initiative to support NLP adoption in KSA 172
TABLE 188 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 173
TABLE 189 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 173
TABLE 190 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 173
TABLE 191 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 173
TABLE 192 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 174
TABLE 193 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 174
TABLE 194 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 174
TABLE 195 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 174
TABLE 196 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 175
TABLE 197 SAUDI ARABIA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 175
10.5.4 UNITED ARAB EMIRATES 175
10.5.4.1 UAE’s data-driven infrastructure to support AI experiments to fuel market growth 175
10.5.5 SOUTH AFRICA 175
10.5.5.1 National Development Plan to support market growth 175
10.5.6 ISRAEL 176
10.5.6.1 Use of NLP-based tutoring systems to monitor students’ progress to propel market growth 176
10.5.7 REST OF MIDDLE EAST & AFRICA 176
10.6 LATIN AMERICA 176
10.6.1 RECESSION IMPACT ON NLP IN EDUCATION MARKET IN LATIN AMERICA 177
10.6.2 LATIN AMERICA: NLP IN EDUCATION MARKET DRIVERS 177
TABLE 198 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 177
TABLE 199 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 177
TABLE 200 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION) 178
TABLE 201 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION) 178
TABLE 202 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 178
TABLE 203 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 179
TABLE 204 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION) 179
TABLE 205 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 179
TABLE 206 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 179
TABLE 207 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 180
TABLE 208 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 180
TABLE 209 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 180
TABLE 210 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 180
TABLE 211 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 181
TABLE 212 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION) 181
TABLE 213 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION) 181
TABLE 214 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2018–2022 (USD MILLION) 182
TABLE 215 LATIN AMERICA: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2023–2028 (USD MILLION) 182
10.6.3 BRAZIL 182
10.6.3.1 Increasing number of tech startups to aid market growth 182
TABLE 216 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION) 182
TABLE 217 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION) 183
TABLE 218 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION) 183
TABLE 219 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION) 183
TABLE 220 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION) 183
TABLE 221 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION) 184
TABLE 222 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION) 184
TABLE 223 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION) 184
TABLE 224 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION) 184
TABLE 225 BRAZIL: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION) 185
10.6.4 MEXICO 185
10.6.4.1 Government initiatives encouraging AI adoption to propel market growth 185
10.6.5 REST OF LATIN AMERICA 185
11 COMPETITIVE LANDSCAPE 186
11.1 OVERVIEW 186
11.2 STRATEGIES ADOPTED BY KEY PLAYERS 186
TABLE 226 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN NLP IN EDUCATION MARKET 186
11.3 MARKET SHARE ANALYSIS OF TOP VENDORS, 2022 188
TABLE 227 NLP IN EDUCATION MARKET: DEGREE OF COMPETITION 188
FIGURE 36 NLP IN EDUCATION MARKET: REVENUE ANALYSIS 188
11.4 HISTORICAL REVENUE ANALYSIS 189
11.5 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS 189
FIGURE 37 FIVE YEAR HISTORIC REVENUE ANALYSIS OF KEY MARKET PLAYERS 189
11.6 COMPANY EVALUATION QUADRANT 189
11.6.1 STARS 189
11.6.2 EMERGING LEADERS 189
11.6.3 PERVASIVE PLAYERS 190
11.6.4 PARTICIPANTS 190
FIGURE 38 NLP IN EDUCATION MARKET PLAYERS: COMPANY EVALUATION QUADRANT, 2022 191
11.7 COMPETITIVE BENCHMARKING 192
TABLE 228 NLP IN EDUCATION MARKET: LIST OF KEY PLAYERS 192
TABLE 229 NLP IN EDUCATION MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS 193
11.8 STARTUPS/SMES EVALUATION QUADRANT 193
11.8.1 PROGRESSIVE COMPANIES 193
11.8.2 RESPONSIVE COMPANIES 193
11.8.3 DYNAMIC COMPANIES 193
11.8.4 STARTING BLOCKS 193
FIGURE 39 NLP IN EDUCATION MARKET STARTUPS/SMES: COMPANY EVALUATION QUADRANT, 2022 194
11.9 STARTUPS/SMES COMPETITIVE BENCHMARKING 194
TABLE 230 NLP IN EDUCATION MARKET: LIST OF KEY STARTUPS/SMES 194
TABLE 231 NLP IN EDUCATION MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 195
11.10 COMPETITIVE SCENARIOS AND TRENDS 195
11.10.1 PRODUCT LAUNCHES 195
TABLE 232 PRODUCT LAUNCHES, 2020–2023 196
11.10.2 DEALS 197
TABLE 233 DEALS, 2021–2023 197
12 COMPANY PROFILES 198
12.1 KEY PLAYERS 198
(Business Overview, Solutions/Services offered, Recent Developments, MnM View)*
12.1.1 IBM 198
TABLE 234 IBM: BUSINESS OVERVIEW 198
FIGURE 40 IBM: COMPANY SNAPSHOT 199
TABLE 235 IBM: SOLUTIONS AND SERVICES OFFERED 199
TABLE 236 IBM: SOLUTION/SERVICE LAUNCHES 200
12.1.2 MICROSOFT 202
TABLE 237 MICROSOFT: BUSINESS OVERVIEW 202
FIGURE 41 MICROSOFT: COMPANY SNAPSHOT 203
TABLE 238 MICROSOFT: SOLUTIONS AND SERVICES OFFERED 203
TABLE 239 MICROSOFT: SOLUTION/SERVICE LAUNCHES 204
TABLE 240 MICROSOFT: DEALS 205
12.1.3 GOOGLE 206
TABLE 241 GOOGLE: BUSINESS OVERVIEW 206
FIGURE 42 GOOGLE: COMPANY SNAPSHOT 207
TABLE 242 GOOGLE: SOLUTIONS AND SERVICES OFFERED 207
TABLE 243 GOOGLE: SOLUTION/SERVICE LAUNCHES 208
12.1.4 AMAZON WEB SERVICES (AWS) 210
TABLE 244 AWS: BUSINESS OVERVIEW 210
FIGURE 43 AWS: COMPANY SNAPSHOT 210
TABLE 245 AWS: SOLUTIONS AND SERVICES OFFERED 211
TABLE 246 AWS: DEALS 211
12.1.5 SAS INSTITUTE 213
TABLE 247 SAS INSTITUTE: BUSINESS OVERVIEW 213
FIGURE 44 SAS INSTITUTE: COMPANY SNAPSHOT 214
TABLE 248 SAS INSTITUTE: SOLUTIONS AND SERVICES OFFERED 214
TABLE 249 SAS INSTITUTE: SOLUTION/SERVICE LAUNCHES 215
TABLE 250 SAS INSTITUTE: DEALS 215
12.1.6 INBENTA 216
TABLE 251 INBENTA: BUSINESS OVERVIEW 216
TABLE 252 INBENTA: SOLUTIONS AND SERVICES OFFERED 217
12.1.7 BAIDU 218
TABLE 253 BAIDU: BUSINESS OVERVIEW 218
FIGURE 45 BAIDU: COMPANY SNAPSHOT 219
TABLE 254 BAIDU: SOLUTIONS AND SERVICES OFFERED 219
TABLE 255 BAIDU: SOLUTION/SERVICE LAUNCHES 219
12.1.8 WELOCALIZE 220
TABLE 256 WELOCALIZE: BUSINESS OVERVIEW 220
TABLE 257 WELOCALIZE: SOLUTIONS AND SERVICES OFFERED 220
12.1.9 YELLOW.AI 221
TABLE 258 YELLOW.AI: BUSINESS OVERVIEW 221
TABLE 259 YELLOW.AI: SOLUTIONS AND SERVICES OFFERED 221
TABLE 260 YELLOW.AI: SOLUTION/SERVICE LAUNCHES 221
12.1.10 NICE 222
TABLE 261 NICE: BUSINESS OVERVIEW 222
FIGURE 46 NICE: COMPANY SNAPSHOT 222
TABLE 262 NICE: SOLUTIONS AND SERVICES OFFERED 223
TABLE 263 NICE: SOLUTION/SERVICE LAUNCHES 223
TABLE 264 NICE: DEALS 223
12.1.11 ABBYY 224
12.1.12 AUTOMATED INSIGHTS 224
12.1.13 WIDTH.AI 225
12.1.14 REVOLVE.AI 225
12.1.15 PRIMER.AI 226
12.1.16 CARNEGIE LEARNING 226
12.1.17 GECKO 227
12.1.18 IVY.AI 227
12.1.19 ATTIVIO 228
12.1.20 CONVERSICA 228
12.1.21 AVAAMO 229
12.1.22 AYLIEN 229
12.1.23 HAPTIK 230
12.1.24 GUPSHUP 230
12.1.25 SENSFORTH.AI 231
12.1.26 CHIVOX 231
12.1.27 COGNII 232
*Details on Business Overview, Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
13 ADJACENT/RELATED MARKETS 233
13.1 INTRODUCTION 233
13.1.1 LIMITATIONS 233
13.2 CONVERSATIONAL AI MARKET 233
13.2.1 MARKET DEFINITION 233
13.2.2 MARKET OVERVIEW 234
13.2.3 CONVERSATIONAL AI MARKET, BY OFFERING 234
TABLE 265 CONVERSATIONAL AI MARKET, BY OFFERING, 2018–2022 (USD MILLION) 234
TABLE 266 CONVERSATIONAL AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 235
13.2.4 CONVERSATIONAL AI MARKET, BY SERVICE 235
TABLE 267 CONVERSATIONAL AI MARKET, BY SERVICE, 2018–2022 (USD MILLION) 235
TABLE 268 CONVERSATIONAL AI MARKET, BY SERVICE, 2023–2028 (USD MILLION) 235
13.2.5 CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION 235
TABLE 269 CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION, 2018–2022 (USD MILLION) 236
TABLE 270 CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION) 236
13.2.6 CONVERSATIONAL AI MARKET, BY CHANNEL 236
TABLE 271 CONVERSATIONAL AI MARKET, BY CHANNEL, 2018–2022 (USD MILLION) 236
TABLE 272 CONVERSATIONAL AI MARKET, BY CHANNEL, 2023–2028 (USD MILLION) 237
13.2.7 CONVERSATIONAL AI MARKET, BY CONVERSATIONAL INTERFACE 237
TABLE 273 CONVERSATIONAL AI MARKET, BY CONVERSATIONAL INTERFACE, 2018–2022 (USD MILLION) 237
TABLE 274 CONVERSATIONAL AI MARKET, BY CONVERSATIONAL INTERFACE, 2023–2028 (USD MILLION) 237
13.3 NATURAL LANGUAGE PROCESSING (NLP) MARKET 238
13.3.1 MARKET DEFINITION 238
13.3.2 MARKET OVERVIEW 238
13.3.3 NLP MARKET, BY SOLUTION 239
TABLE 275 NLP SOLUTIONS MARKET, BY TYPE, 2016–2021 (USD MILLION) 239
TABLE 276 NLP SOLUTIONS MARKET, BY TYPE, 2022–2027 (USD MILLION) 239
13.3.4 NLP MARKET, BY SERVICE 239
TABLE 277 NLP SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION) 240
TABLE 278 NLP SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION) 240
13.3.5 NLP MARKET, BY MANAGED SERVICE 240
TABLE 279 MANAGED SERVICES: NLP MARKET, BY REGION, 2016–2021 (USD MILLION) 240
TABLE 280 MANAGED SERVICES: NLP MARKET, BY REGION, 2022–2027(USD MILLION) 241
13.3.6 NLP MARKET, BY DEPLOYMENT MODE 241
TABLE 281 NLP MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION) 241
TABLE 282 NLP MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 241
13.3.7 NLP MARKET, BY ORGANIZATION SIZE 242
TABLE 283 NLP MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION) 242
TABLE 284 NLP MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 242
14 APPENDIX 243
14.1 DISCUSSION GUIDE 243
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 247
14.3 CUSTOMIZATION OPTIONS 249
14.4 RELATED REPORTS 249
14.5 AUTHOR DETAILS 250