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생성 AI 시장 – 2032년까지의 세계 예측

Generative AI Market – Global Forecast to 2032

생성 AI 시장 – 소프트웨어(기반 모델, 모델 활성화 및 오케스트레이션 도구, Gen AI SaaS), 모달리티(텍스트, 코드, 비디오, 이미지, 멀티모달), 애플리케이션(콘텐츠 관리, BI 및 시각화, 검색 및 감지) – 2032년까지의 세계 예측

Generative AI Market by Software (Foundation Models, Model Enablement & Orchestration Tools, Gen AI SaaS), Modality (Text, Code, Video, Image, Multimodal), Application (Content Management, BI & Visualization, Search & Discovery) – Global Forecast to 2032

조사회사 MarketsandMarkets
출판년월 2025년5월
페이지 수 628
도표 수 637
라이센스 Single User License
가격 USD 7,150
구성 영문조사보고서

　　　　주문/문의　　　　조사회사/라이센스/납기안내

생성 AI 시장은 2025년 713억 6천만 달러에서 2032년 8,905억 9천만 달러로 성장할 것으로 예상되며, 2025년부터 2032년까지 연평균 성장률(CAGR)은 43.4%에 달할 것으로 예상됩니다. 이 시장은 기업의 AI 도입 증가, 멀티모달 AI 솔루션 수요 증가, 그리고 콘텐츠 제작 및 기타 비즈니스 업무 자동화를 위한 생성 AI 활용 증가에 힘입어 빠르게 성장하고 있습니다. 다양한 산업 분야에서 생성 AI를 활용하여 효율성을 높이고, 비용을 절감하며, 더 나은 고객 경험을 제공하고 있습니다. 하지만 몇 가지 제약도 존재합니다. 높은 인프라 및 컴퓨팅 비용으로 인해 소규모 기업이 이 기술을 도입하기는 더욱 어려워졌습니다. 또한, AI 모델이 편향되거나 부정확한 콘텐츠(환각이라고 함)를 생성하는 등의 문제는 신뢰성에 대한 우려를 불러일으킵니다. 잠재력은 높지만, 공급업체는 생성 AI의 가치를 최대한 활용하기 위해 이러한 제약을 해결해야 합니다.

이 연구 보고서는 생성적 AI 시장을 제공(인프라, 소프트웨어 및 서비스), 데이터 모달리티(텍스트, 이미지, 비디오, 오디오 및 음성, 멀티모달), 애플리케이션(비즈니스 인텔리전스 및 시각화, 콘텐츠 관리, 합성 데이터 관리, 검색 및 발견, 자동화 및 통합, 기타 애플리케이션), 최종 사용자(소비자 및 기업[BFSI, 소매 및 전자 상거래, 운송 및 물류, 정부 및 국방, 의료 및 생명 과학, 통신, 에너지 및 유틸리티, 제조, 소프트웨어 및 기술 공급업체, 미디어 및 엔터테인먼트, 기타 기업]), 지역(북미, 유럽, 아시아 태평양, 중동 및 아프리카, 라틴 아메리카)으로 분류합니다.

보고서의 범위는 생성적 AI 시장의 성장에 영향을 미치는 주요 요인(동인, 제약, 과제 및 기회 등)에 대한 자세한 정보를 다룹니다. 주요 산업 참여자에 대한 자세한 분석을 통해 비즈니스 개요, 솔루션 및 서비스, 주요 전략에 대한 통찰력을 제공했습니다. 계약, 파트너십, 협정, 신제품 및 서비스 출시, 인수합병, 그리고 생성 AI 시장과 관련된 최근 동향을 다룹니다. 본 보고서는 생성 AI 시장 생태계에서 떠오르는 스타트업에 대한 경쟁 분석을 다룹니다.

생성 AI 시장 – 2032년까지의 세계 예측
generative-ai-market-new

주요 게재 내용

  • 시장 개관과 업계 동향
    • 시장 역학
    • 생성 AI 진화
    • 생성 AI의 성숙도 분포 곡선
    • 공급체인 분석
    • 에코시스템 분석
    • 2025년 미국 관세 조치의 영향 – 생성 AI 시장
      • 개요
      • 주요 관세율
      • 가격 영향 분석
      • 국가/지역별 영향
        • 미국
        • 중국
        • 유럽
        • 아시아 태평양 지역(중국 제외)
      • 최종 용도 산업의 영향
        • BFSI
        • 전기통신
        • 정부 및 관공서
        • 의료 및 생명 과학
        • 제조업
        • 미디어 및 엔터테인먼트
        • 소매업 및 전자상거래
        • 소프트웨어 및 기술 제공 업체
    • 투자 및 자금 조달 시나리오
    • 사례 연구 분석
    • 기술 분석
    • 관세 및 법규제 환경
    • 무역 분석
    • 특허 분석
    • 가격 분석
    • 기본 회의 및 이벤트
    • 파이브포스 분석
    • 기본 이해관계자 및 구매 기준
    • 고객 비즈니스에 영향을 미치는 동향/디스랩션
  • 생성 AI 시장: 오퍼링별
    • 인프라
    • 소프트웨어
    • 서비스
  • 생성 AI 시장: 데이터 모달리티별
    • 텍스트
    • 이미지
    • 동영상
    • 음성 및 발화
    • 코드
    • 멀티 모달
  • 생성 AI 시장 : 용도별
    • 비즈니스 인텔리전스 및 시각화
    • 콘텐츠 관리
    • 합성 데이터 관리
    • 검색 및 검색
    • 자동화 및 통합
    • General Design AI
    • 기타 사용
  • 생성 AI 시장: 최종 사용자별
    • 소비자
    • 기업
      • BFSI
      • 소매업 및 전자상거래
      • 정부 및 방어
      • 전기통신
      • 미디어 및 엔터테인먼트
      • 운송&물류
      • 제조업
      • 건강 관리 및 생명 과학
      • 소프트웨어 및 기술 제공자
      • 에너지 및 공익 사업
  • 생성 AI 시장: 지역별
    • 북미
      • 미국
      • 캐나다
    • 유럽
      • 독일
      • 프랑스
      • 이탈리아
      • 스페인
      • 핀란드
      • 기타 유럽
    • 아시아 태평양 지역
      • 중국
      • 인도
      • 일본
      • 한국
      • 싱가포르
      • 호주 및 뉴질랜드
      • 기타 아시아 태평양 지역
    • 중동 및 아프리카
      • 사우디 아라비아
      • 아랍 에미리트 연방(UAE)
      • 남아프리카
      • 이스라엘
      • 기타 중동 및 아프리카
    • 라틴 아메리카
      • 브라질
      • 멕시코
      • 아르헨티나
      • 기타 라틴 아메리카
  • 경쟁세력도
    • 주요 플레이어 전략/승리 권리 2020-2024년
    • 수익 분석 2020-2024년
    • 시장 점유율 분석 2024년
    • 제품 비교
    • 기본 공급업체의 기업 평가 및 재정 매트릭스
    • 기업 평가 매트릭스: 주요 플레이어 2024년
    • 기업 평가 매트릭스: 스타트업/중소기업 2024년
    • 경쟁 시나리오
  • 관련 기업 정보
  • 관련 시장
    • 대규모 언어 모델 시장
    • 인공지능 시장

Report Ovewview

The generative AI market is projected to grow from USD 71.36 billion in 2025 to USD 890.59 billion by 2032, at a CAGR of 43.4% during 2025–2032. The market is growing fast, driven by rising enterprise adoption, growing demand for multimodal AI solutions, and increased use of generative AI for automating content creation and other business tasks. Companies across industries are using generative AI to improve efficiency, reduce costs, and deliver better customer experiences. However, there are also some restraints. High infrastructure and computing costs make it harder for smaller businesses to adopt the technology. In addition, issues like AI models generating biased or incorrect content (known as hallucinations) raise concerns about reliability and trust. While the potential is high, vendors must address these restraints to unlock the full value of generative AI.

“By end user, healthcare & life sciences segment to register fastest growth rate during forecast period”

The healthcare & life sciences segment within the generative AI market is expected to grow at a high CAGR during the forecast period. This growth is driven by the increasing use of generative AI for drug discovery, medical imaging, patient data analysis, and personalized treatment plans. Generative AI helps accelerate research by creating synthetic data and simulating complex biological processes, reducing time and costs. It also supports healthcare providers by improving diagnostics and automating routine tasks, enhancing patient care. With rising healthcare data and the need for efficient, accurate solutions, generative AI is becoming a vital tool in this industry, creating strong opportunities for vendors and innovators.

“By offering, software segment to account for largest market share by 2032”

The software segment is expected to hold the largest share of the generative AI market by 2032, overtaking gen AI infrastructure. This is because software forms the core of generative AI applications, enabling tasks like text generation, image creation, code generation, and virtual assistance. With the rise of user-friendly platforms, APIs, and pre-trained models, businesses across industries are adopting generative AI software to improve productivity, automate processes, and enhance customer engagement. Cloud-based deployment and easy integration with existing systems are further boosting software adoption. As demand grows for creative and intelligent applications, the software segment will eventually lead the market, offering strong opportunities for vendors and developers.

생성 AI 시장 – 2032년까지의 세계 예측 region
generative-ai-market-region-new

“By Region, North America to hold largest market share in 2025 and Asia Pacific to register fastest growth rate during forecast period”

North America is estimated to hold the largest share of the generative AI market in 2025. This is mainly due to the strong presence of leading technology companies such as Microsoft, Google, OpenAI, NVIDIA, and AWS, which are continuously advancing generative AI capabilities. The region also benefits from a mature digital infrastructure, high cloud adoption, and strong investments in AI research and innovation. Enterprises across sectors like healthcare, BFSI, retail, and media are increasingly adopting generative AI solutions to automate content creation, enhance customer experiences, and improve operational efficiency. In addition, favorable government support and a large talent pool contribute to early adoption and rapid innovation. In January 2025, the US Government enforced Executive Order 14179, aiming to enhance US leadership in AI by removing certain regulatory barriers and promoting AI development free from ideological bias. Additionally, Microsoft’s USD 3.3 billion investment in an AI hub in Wisconsin underscores the region’s ongoing commitment to Generative AI advancement.

The generative AI market is expected to register the highest CAGR in the Asia Pacific region during the forecast period. Countries like China, India, Japan, and South Korea are making strong investments in AI development and digital transformation. Growing demand for AI-driven automation in industries such as manufacturing, healthcare, and e-commerce is driving rapid adoption. Governments in the region are also introducing supportive policies and funding initiatives to boost AI research and adoption. Moreover, the rise of local tech startups and increased awareness among enterprises about the benefits of generative AI are creating new business opportunities. As digitalization spreads across both developed and developing countries in Asia Pacific, the region is set to become a key driver of generative AI growth globally.

Breakdown of Primaries

In-depth interviews were conducted with chief executive officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the generative AI market.

  • By Company: Tier I – 22%, Tier II – 31%, and Tier III – 47%
  • By Designation: C-Level Executives – 31%, D-Level Executives – 46%, and others – 23%
  • By Region: North America – 40%, Europe – 18%, Asia Pacific – 29%, Middle East & Africa – 5%, and Latin America – 8%

The report includes a study of key players offering generative AI solutions. It profiles major vendors in the generative AI market. The major players in the generative AI market include IBM (US), NVIDIA (US), OpenAI (US), Anthropic (US), Meta (US), HPE (US), AMD (US), Oracle (US), Innodata (US), iMerit (US), Salesforce (US), Telus Digital (US), Microsoft (US), Google (US), AWS (US), Adobe (US), Accenture (Ireland), Capgemini (France), Centific (US), Fractal Analytics (US), Tiger Analytics (US), Quantiphi (US), Databricks (US), Dialpad (US), Appen (Australia), Insilico Medicine (Hong Kong), Simplified (US), AI21 Labs (Israel), Hugging Face (US), Persado (US), Copy.ai (US), Synthesis AI (US), Hypotenuse AI (US), Together AI (US), Mistral AI (France), Adept (US), Stability AI (UK), Lightricks (Israel), Cohere (Canada), Writesonic (US), Inflection AI (US), Colossyan (UK), Jasper (US), Runway (US), Inworld AI (US), Typeface (US), Upstage (South Korea), H2O.ai (US), Speechify (US), Midjourney (US), Fireflies (US), Synthesia (UK), Mostly AI (Austria), Forethought (US), Character.ai (US), Cursor (US), DeepSeek (China), XAI (US), Abridge (US), Perplexity AI (US), SambaNova (US), Scale AI (US), Labelbox (US), and HQE Systems (US).

생성 AI 시장 – 2032년까지의 세계 예측 ecosystem
generative-ai-market-ecosystem-new

Research Coverage

This research report categorizes the generative AI market by Offering (Infrastructure, Software, and Services), Data Modality (Text, Image, Video, Audio & Speech, and Multimodal), Application (Business Intelligence & Visualization, Content Management, Synthetic Data Management, Search & Discovery, Automation & Integration, and Other Applications), End User (Consumers and Enterprises [BFSI, Retail & E-commerce, Transportation & Logistics, Government & Defense, Healthcare & Life Sciences, Telecommunication, Energy & Utilities, Manufacturing, Software & Technology Providers, Media & Entertainment, and Other Enterprises]), and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the generative AI market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, and mergers & acquisitions; and recent developments associated with the generative AI market. This report covers a competitive analysis of upcoming startups in the generative AI market ecosystem.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall generative AI market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (Innovation of cloud storage to enable easy access to data, Evolution of AI and deep learning, Rise in content creation and creative applications), restraints (High costs associated with training data preparation, Issues related to bias and inaccurately generated output, Risks associated with data breaches and sensitive information leakage), opportunities (Increase in deployment of large language models, Growth in interest of enterprises in commercializing synthetic images, Robust improvement in generative ML leading to human baseline performance), and challenges (Concerns regarding misuse of generative AI for illegal activities, Quality of output generated by generative AI models, Computational complexity and technical challenges of generative AI).

  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the generative AI market.
  • Market Development: Comprehensive information about lucrative markets – the report analyses the generative AI market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the generative AI market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like IBM (US), NVIDIA (US), OpenAI (US), Anthropic (US), Meta (US), HPE (US), AMD (US), Oracle (US), Innodata (US), iMerit (US), Salesforce (US), Telus Digital (US), Microsoft (US), Google (US), AWS (US), Adobe (US), Accenture (Ireland), Capgemini (France), Centific (US), Fractal Analytics (US), Tiger Analytics (US), Quantiphi (US), Databricks (US), Dialpad (US), Appen (Australia), Insilico Medicine (Hong Kong), Simplified (US), AI21 Labs (Israel), Hugging Face (US), Persado (US), Copy.ai (US), Synthesis AI (US), Hypotenuse AI (US), Together AI (US), Mistral AI (France), Adept (US), Stability AI (UK), Lightricks (Israel), Cohere (Canada), Writesonic (US), Inflection AI (US), Colossyan (UK), Jasper (US), Runway (US), Inworld AI (US), Typeface (US), Upstage (South Korea), H2O.ai (US), Speechify (US), Midjourney (US), Fireflies (US), Synthesia (UK), Mostly AI (Austria), Forethought (US), Character.ai (US), Cursor (US), DeepSeek (China), XAI (US), Abridge (US), Perplexity AI (US), SambaNova (US), Scale AI (US), Labelbox (US), and HQE Systems (US), among others, in the generative AI market. The report also helps stakeholders understand the pulse of the generative AI market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1               INTRODUCTION              49

1.1           STUDY OBJECTIVES       49

1.2           MARKET DEFINITION   49

1.2.1        INCLUSIONS AND EXCLUSIONS 50

1.3           MARKET SCOPE                52

1.3.1        MARKET SEGMENTATION           52

1.3.2        YEARS CONSIDERED      56

1.4           CURRENCY CONSIDERED            57

1.5           STAKEHOLDERS               57

1.6           SUMMARY OF CHANGES               58

2               RESEARCH METHODOLOGY       59

2.1           RESEARCH DATA              59

2.1.1        SECONDARY DATA          60

2.1.2        PRIMARY DATA 60

2.1.2.1    Breakup of primary profiles                61

2.1.2.2    Key industry insights           62

2.2           MARKET BREAKUP AND DATA TRIANGULATION                 63

2.3           MARKET SIZE ESTIMATION         64

2.3.1        TOP-DOWN APPROACH                64

2.3.2        BOTTOM-UP APPROACH              65

2.4           MARKET FORECAST       69

2.5           RESEARCH ASSUMPTIONS           70

2.6           RESEARCH LIMITATIONS             72

3               EXECUTIVE SUMMARY  73

4               PREMIUM INSIGHTS       80

4.1           ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN GENERATIVE AI MARKET              80

4.2           GENERATIVE AI MARKET: TOP THREE DATA MODALITIES     81

4.3           NORTH AMERICA: GENERATIVE AI MARKET, BY OFFERING AND END USER           81

4.4           GENERATIVE AI MARKET: BY REGION    82

5               MARKET OVERVIEW AND INDUSTRY TRENDS    83

5.1           INTRODUCTION              83

5.2           MARKET DYNAMICS       83

5.2.1        DRIVERS               84

5.2.1.1    Innovation of cloud storage to enable easy data access  84

5.2.1.2    Evolution of AI and deep learning     85

5.2.1.3    Rise in content creation and creative applications          85

5.2.2        RESTRAINTS      86

5.2.2.1    High costs associated with training data preparation     86

5.2.2.2    Issues related to bias and inaccurately generated output                 86

5.2.2.3    Risks associated with data breaches and sensitive information leakage   87

5.2.3        OPPORTUNITIES              87

5.2.3.1    Increasing deployment of large language models            87

5.2.3.2    Growing interest of enterprises in commercializing synthetic images    88

5.2.3.3    Robust improvement in generative AI models leading to human baseline performance           89

5.2.4        CHALLENGES    89

5.2.4.1    Use of generative AI for illegal activities           89

5.2.4.2    Quality of output generated by generative AI models    90

5.2.4.3    Computational complexity and technical challenges of generative AI            90

5.3           EVOLUTION OF GENERATIVE AI               91

5.4           GENERATIVE AI MATURITY CURVE         92

5.5           SUPPLY CHAIN ANALYSIS             94

5.6           ECOSYSTEM ANALYSIS  96

5.6.1        GENERATIVE AI INFRASTRUCTURE PROVIDERS                 99

5.6.2        GENERATIVE AI SOFTWARE PROVIDERS               99

5.6.3        GENERATIVE AI SERVICE PROVIDERS    99

5.7           IMPACT OF 2025 US TARIFF – GENERATIVE AI MARKET                 99

5.7.1        INTRODUCTION              99

5.7.2        KEY TARIFF RATES          100

5.7.3        PRICE IMPACT ANALYSIS             100

5.7.3.1    Strategic shifts and emerging trends 101

5.7.4        IMPACT ON COUNTRY/REGION                102

5.7.4.1    US           102

5.7.4.2    China      103

5.7.4.3    Europe   104

5.7.4.4    Asia Pacific (excluding China)           105

5.7.5        IMPACT ON END-USE INDUSTRIES          106

5.7.5.1    BFSI       106

5.7.5.2    Telecommunications            106

5.7.5.3    Government & Public Sector              106

5.7.5.4    Healthcare & Life Sciences 107

5.7.5.5    Manufacturing      107

5.7.5.6    Media & Entertainment       107

5.7.5.7    Retail & E-commerce           108

5.7.5.8    Software & Technology Providers     108

5.8           INVESTMENT AND FUNDING SCENARIO               109

5.9           CASE STUDY ANALYSIS 112

5.9.1        FORTUNE ANALYTICS – AI-DRIVEN BUSINESS INSIGHTS THROUGH ACCENTURE TECHNOLOGY                 112

5.9.2        VODAFONE GROUP PLC UNCOVERED KEY TRENDS AND RICH INSIGHTS THROUGH PERSADO’S MOTIVATION AI                 113

5.9.3        WPP PARTNERED WITH SYNTHESIA – TRAINED 50,000 EMPLOYEES WITH AI VIDEOS    113

5.9.4        OPPLUS & INBENTA – AI-DRIVEN CUSTOMER SERVICE TRANSFORMATION FOR BBVA  114

5.9.5        CISCO SCALED VIDEO CONTENT LOCALIZATION USING LUMEN5 114

5.10         TECHNOLOGY ANALYSIS             115

5.10.1      KEY TECHNOLOGIES     115

5.10.1.1  Foundation models               115

5.10.1.2  Transformer architectures  115

5.10.1.3  Diffusion models  115

5.10.1.4  Generative adversarial networks (GANs)         115

5.10.1.5  Reinforcement learning with human feedback (RLHF) 116

5.10.2      COMPLEMENTARY TECHNOLOGIES       116

5.10.2.1  High-performance computing (HPC)               116

5.10.2.2  Vector databases  116

5.10.2.3  Retrieval-augmented generation (RAG)           116

5.10.2.4  MLOps & LLMOps              117

5.10.2.5  Model monitoring & governance        117

5.10.3      ADJACENT TECHNOLOGIES       117

5.10.3.1  Natural language processing (NLP)  117

5.10.3.2  Computer vision   117

5.10.3.3  Causal AI                117

5.10.3.4  Knowledge graphs                118

5.10.3.5  Speech recognition & synthesis          118

5.11         TARIFF AND REGULATORY LANDSCAPE               118

5.11.1      TARIFF RELATED TO PROCESSORS AND CONTROLLERS (HSN: 854231)     118

5.11.2      REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             120

5.11.3      REGULATIONS  123

5.11.3.1  North America      123

5.11.3.1.1                SCR 17: Artificial Intelligence Bill (California)                 123

5.11.3.1.2                S1103: Artificial Intelligence Automated Decision Bill (Connecticut)        123

5.11.3.1.3                National Artificial Intelligence Initiative Act (NAIIA) (US)       123

5.11.3.1.4                Artificial Intelligence and Data Act (AIDA) (Canada)                 123

5.11.3.2  Europe   124

5.11.3.2.1                European Union (EU) – Artificial Intelligence Act (AIA)                 124

5.11.3.2.2                General Data Protection Regulation (Europe)                 124

5.11.3.3  Asia Pacific            125

5.11.3.3.1                Interim Administrative Measures for Generative Artificial Intelligence Services (China)             125

5.11.3.3.2                National AI Strategy (Singapore)      126

5.11.3.3.3                Hiroshima AI Process Comprehensive Policy Framework (Japan)              126

5.11.3.4  Middle East & Africa            127

5.11.3.4.1                National Strategy for Artificial Intelligence (UAE)                 127

5.11.3.4.2                National Artificial Intelligence Strategy (Qatar)                 127

5.11.3.4.3                AI Ethics Principles and Guidelines (Dubai)  127

5.11.3.5  Latin America       128

5.11.3.5.1                Santiago Declaration (Chile)              128

5.11.3.5.2                Brazilian Artificial Intelligence Strategy (EBIA)                 128

5.12         TRADE ANALYSIS             129

5.12.1      EXPORT SCENARIO OF PROCESSORS AND CONTROLLERS 129

5.12.2      IMPORT SCENARIO OF PROCESSORS AND CONTROLLERS 130

5.13         PATENT ANALYSIS          132

5.13.1      METHODOLOGY              132

5.13.2      PATENTS FILED, BY DOCUMENT TYPE  132

5.13.3      INNOVATION AND PATENT APPLICATIONS        132

5.14         PRICING ANALYSIS          135

5.14.1    AVERAGE SELLING PRICE OF OFFERING, BY KEY PLAYER, 2025        136

5.14.2      AVERAGE SELLING PRICE, BY APPLICATION, 2025                 137

5.15         KEY CONFERENCES AND EVENTS             138

5.16         PORTER’S FIVE FORCES ANALYSIS           139

5.16.1      THREAT OF NEW ENTRANTS      140

5.16.2      THREAT OF SUBSTITUTES          140

5.16.3      BARGAINING POWER OF SUPPLIERS       140

5.16.4      BARGAINING POWER OF BUYERS             141

5.16.5      INTENSITY OF COMPETITION RIVALRY 141

5.17         KEY STAKEHOLDERS AND BUYING CRITERIA     141

5.17.1      KEY STAKEHOLDERS IN BUYING PROCESS           141

5.17.2      BUYING CRITERIA           142

5.18         TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS            143

6               GENERATIVE AI MARKET, BY OFFERING               144

6.1           INTRODUCTION              145

6.1.1        OFFERING: GENERATIVE AI MARKET DRIVERS  145

6.2           INFRASTRUCTURE          147

6.2.1        COMPUTE           147

6.2.1.1    Compute power drives model training and inference     147

6.2.1.2    Graphics processing units (GPUs)   148

6.2.1.3    Central processing units (CPUs)       149

6.2.1.4    Field-programmable gate arrays (FPGAs)       150

6.2.2        MEMORY              151

6.2.2.1    High-performance memory to sustain AI workload demands                 151

6.2.2.2    Double data rate (DDR)     152

6.2.2.3    High bandwidth memory (HBM)      153

6.2.3        NETWORKING HARDWARE          154

6.2.3.1    Fast, scalable connectivity to support distributed AI systems                 154

6.2.3.2    NIC/Network adapters        155

6.2.3.2.1 Ethernet 156

6.2.3.2.2 InfiniBand              157

6.2.3.3    Interconnects        158

6.2.4        STORAGE             159

6.2.4.1    Storage systems built for speed, scale, and AI readiness                 159

6.3           SOFTWARE         160

6.3.1        FOUNDATION MODELS                161

6.3.1.1    Foundation models power diverse, scalable generative AI applications           161

6.3.2        MODEL ENABLEMENT & ORCHESTRATION TOOLS                 162

6.3.2.1    Tooling ecosystem critical to operationalizing generative AI at scale        162

6.3.2.2    Model hosting & access platforms     163

6.3.2.3    LLMOps & prompt engineering tools               164

6.3.2.4    Model fine-tuning tools       165

6.3.2.5    Model monitoring & evaluation tools                166

6.3.2.6    Governance & risk platforms              167

6.3.3        GEN AI SAAS       168

6.3.3.1    Packaged generative AI SaaS unlocks business value across functions                168

6.3.3.2    Code generators    169

6.3.3.3    Generative design & prototyping tools              170

6.3.3.4    Synthetic data generators    171

6.3.3.5    Generative AI agents            172

6.3.3.6    Domain-specific Gen AI tools            173

6.4           SERVICES             174

6.4.1        GEN AI TRAINING & CONSULTING SERVICES      175

6.4.1.1    Empowering enterprises with strategic generative AI advisory and training programs         175

6.4.2        MODEL DEVELOPMENT & FINE-TUNING SERVICES                 177

6.4.2.1    Delivering customized generative AI models through development and fine-tuning expertise             177

6.4.3        PROMPT ENGINEERING SERVICES           178

6.4.3.1    Optimizing generative AI outcomes with advanced prompt engineering techniques       178

6.4.4        INTEGRATION & DEPLOYMENT SERVICES           179

6.4.4.1    Accelerating enterprise transformation through seamless generative AI integration and deployment       179

6.4.5        SUPPORT & MAINTENANCE SERVICES   180

6.4.5.1    Ensuring reliability and compliance with ongoing generative AI support and maintenance    180

6.4.6        GEN AI TRAINING DATA SERVICES          181

6.4.6.1    Enabling high-performance generative AI with curated and domain-specific training data services               181

6.4.7        MANAGED GEN AI SERVICES      182

6.4.7.1    Simplifying AI operations with comprehensive managed generative AI solutions        182

7               GENERATIVE AI MARKET, BY DATA MODALITY 183

7.1           INTRODUCTION              184

7.1.1        DATA MODALITY: GENERATIVE AI MARKET DRIVERS                 184

7.2           TEXT     186

7.2.1        TEXT-BASED AI POWERS HUMAN-LIKE CONTENT CREATION          186

7.3           IMAGE  187

7.3.1        TRANSFORMING DESIGN AND MARKETING WITH GENERATIVE IMAGES    187

7.4           VIDEO  188

7.4.1        COMPLEX VIDEO GENERATION THROUGH AI   188

7.5           AUDIO & SPEECH             189

7.5.1        ENHANCING HUMAN-MACHINE DIALOGUE THROUGH SPEECH AI           189

7.6           CODE    190

7.6.1        ACCELERATING SOFTWARE DEVELOPMENT THROUGH EXECUTABLE OUTPUT GENERATION    190

7.7           MULTIMODAL  191

7.7.1        MERGING TEXT, IMAGE, AND AUDIO FOR RICHER AI EXPERIENCES    191

8               GENERATIVE AI MARKET, BY APPLICATION        192

8.1           INTRODUCTION              193

8.1.1        APPLICATION: GENERATIVE AI MARKET DRIVERS                 193

8.2           BUSINESS INTELLIGENCE & VISUALIZATION      195

8.2.1        ENABLING SMARTER INSIGHTS ACROSS BUSINESS FUNCTIONS       195

8.2.2        SALES INTELLIGENCE   196

8.2.3        MARKETING INTELLIGENCE      197

8.2.4        HUMAN RESOURCE INTELLIGENCE        198

8.2.5        FINANCE INTELLIGENCE              199

8.2.6        OPERATIONS & SUPPLY CHAIN INTELLIGENCE 200

8.3           CONTENT MANAGEMENT           201

8.3.1        ACCELERATING DIGITAL CONTENT WORKFLOWS THROUGH AI     201

8.3.2        CONTENT GENERATION              202

8.3.3        CONTENT CURATION, TAGGING, & CATEGORIZATION                 203

8.3.4        DIGITAL MARKETING    204

8.3.5        MEDIA EDITING               205

8.4           SYNTHETIC DATA MANAGEMENT           206

8.4.1        AI-GENERATED DATA FOR FASTER, FAIRER MODEL TRAINING           206

8.4.2        SYNTHETIC DATA AUGMENTATION      207

8.4.3        SYNTHETIC DATA TRAINING     208

8.5           SEARCH & DISCOVERY  209

8.5.1        INTELLIGENT INFORMATION ACCESS THROUGH GENERATIVE MODELS  209

8.5.2        GENERAL SEARCH           210

8.5.3        INSIGHT GENERATION 211

8.6           AUTOMATION & INTEGRATION                212

8.6.1        CONNECTING SYSTEMS AND AUTOMATING WORKFLOWS USING

GENERATIVE AI                212

8.6.2        PERSONALIZATION & RECOMMENDATION SYSTEMS                 213

8.6.3        CUSTOMER EXPERIENCE MANAGEMENT              214

8.6.4        APPLICATION DEVELOPMENT & API INTEGRATION                 215

8.6.5        CYBERSECURITY INTELLIGENCE              216

8.7           GENERATIVE DESIGN AI               217

8.7.1        ACCELERATING AND EXPANDING CREATIVE POSSIBILITIES WITH GENERATIVE DESIGN AI    217

8.7.2        DESIGN EXPLORATION & VARIATION    218

8.7.3        MODELING & PROTOTYPING    219

8.7.4        PRODUCT RENDERING & VISUAL COLLATERALS                 220

8.8           OTHER APPLICATIONS 221

9               GENERATIVE AI MARKET, BY END USER                223

9.1           INTRODUCTION              224

9.1.1        END USER: GENERATIVE AI MARKET DRIVERS   224

9.2           CONSUMERS      226

9.3           ENTERPRISES    227

9.3.1        BFSI       229

9.3.1.1    Intelligent automation transforms BFSI workflows from KYC to regulatory compliance          229

9.3.1.2    Personalized finance advisors             230

9.3.1.3    Automated report & commentary generation  230

9.3.1.4    Intelligent underwriting & claims      231

9.3.1.5    Fraud detection & prevention             231

9.3.1.6    Regulatory reporting & compliance  231

9.3.1.7    Other BFSI use cases           232

9.3.2        RETAIL & E-COMMERCE                232

9.3.2.1    AI transforms e-commerce through virtual assistants, SEO content, and demand forecasting       232

9.3.2.2    Product description & SEO content generation               234

9.3.2.3    Virtual shopping assistants 234

9.3.2.4    Personalized product recommendations           234

9.3.2.5    Customer query resolution 235

9.3.2.6    Demand forecasting & inventory management                235

9.3.2.7    Other retail & e-commerce use cases                235

9.3.3        GOVERNMENT & DEFENSE         236

9.3.3.1    AI enhances defense readiness and service delivery through scenario simulations and legislative summaries               236

9.3.3.2    Policy drafting & legislative summarization     238

9.3.3.3    Citizen services chatbots     238

9.3.3.4    OSINT briefing & reporting               239

9.3.3.5    Document classification & knowledge retrieval               239

9.3.3.6    Threat scenario simulation 239

9.3.3.7    Other government & defense use cases            240

9.3.4        TELECOMMUNICATIONS             240

9.3.4.1    Enhancing telecom efficiency with AI-powered contact centers,

field services, and fraud detection      240

9.3.4.2    Network operations & fault diagnosis                242

9.3.4.3    Automated SLA reporting   242

9.3.4.4    Contact center intelligence 242

9.3.4.5    Marketing content & campaign personalization              242

9.3.4.6    Revenue assurance & fraud prevention             243

9.3.4.7    Other telecommunications use cases 243

9.3.5        MEDIA & ENTERTAINMENT        243

9.3.5.1    Generative AI redefines content creation across film, gaming, and marketing       243

9.3.5.2    Scriptwriting & narrative generation 245

9.3.5.3    AI voiceover & dubbing       245

9.3.5.4    Visual assets generation & motion design        246

9.3.5.5    Multilingual content localization       246

9.3.5.6    Advertising & campaign copywriting                 246

9.3.5.7    Synthetic influencers, hosts, & digital avatars  247

9.3.5.8    Digital rights & IP protection             247

9.3.5.9    Other media & entertainment use cases           247

9.3.6        TRANSPORTATION & LOGISTICS              247

9.3.6.1    Generative AI empowers logistics firms with predictive routing,

smart documentation, and efficient warehouse planning               247

9.3.6.2    Route optimization               249

9.3.6.3    Freight documentation        250

9.3.6.4    Fleet management                250

9.3.6.5    Warehouse management     250

9.3.6.6    Traffic scenario simulation 250

9.3.6.7    Other transportation & logistics use cases       251

9.3.7        MANUFACTURING          251

9.3.7.1    Generative AI transforms product lifecycle from planning and design to maintenance and technical content  251

9.3.7.2    Design generation                 253

9.3.7.3    Predictive maintenance       253

9.3.7.4    Quality inspection & control               253

9.3.7.5    Procurement & supplier management               253

9.3.7.6    Product planning & simulation          254

9.3.7.7    Other manufacturing use cases          254

9.3.8        HEALTHCARE & LIFE SCIENCES 254

9.3.8.1    Improving patient outcomes and medical research with Gen AI tools and applications          254

9.3.8.2    Electronic health record (EHR) automation    256

9.3.8.3    Medical imaging   257

9.3.8.4    Virtual health assistants      257

9.3.8.5    Drug discovery & molecule design    257

9.3.8.6    Clinical trial protocol design               257

9.3.8.7    Personalized treatment plans             258

9.3.8.8    Other healthcare & life sciences use cases       258

9.3.9        SOFTWARE & TECHNOLOGY PROVIDERS             258

9.3.9.1    Automating knowledge discovery and workflows with Gen AI in software & technology firms                258

9.3.9.2    Code generation & debugging            260

9.3.9.3    Test case generation & QA automation            261

9.3.9.4    Gen AI-assisted ITSM         261

9.3.9.5    Customer support automation            261

9.3.9.6    Knowledge discovery            261

9.3.9.7    Business process automation              262

9.3.9.8    Other software & technology provider use cases             262

9.3.10      ENERGY & UTILITIES     262

9.3.10.1  Enhancing grid operations, asset maintenance, and forecasting using generative AI              262

9.3.10.2  Condition-based asset maintenance  264

9.3.10.3  Grid operations management             264

9.3.10.4  Renewable energy forecasting            264

9.3.10.5  Sustainability & emissions reporting 265

9.3.10.6  Digital twin simulations      265

9.3.10.7  Other energy & utilities use cases     265

9.3.11      OTHER ENTERPRISES    266

10            GENERATIVE AI MARKET, BY REGION    267

10.1         INTRODUCTION              268

10.2         NORTH AMERICA             270

10.2.1      NORTH AMERICA: GENERATIVE AI MARKET DRIVERS                 270

10.2.2      NORTH AMERICA: MACROECONOMIC OUTLOOK                 270

10.2.3      US           288

10.2.3.1  Advancements in foundational models and cloud infrastructure to drive market      288

10.2.4      CANADA               289

10.2.4.1  Focus on talent development, ethical AI policies, and ecosystem collaboration to drive market              289

10.3         EUROPE               290

10.3.1      EUROPE: GENERATIVE AI MARKET DRIVERS       290

10.3.2      EUROPE: MACROECONOMIC OUTLOOK               291

10.3.3      UK          307

10.3.3.1  AI Safety Summit to drive demand for responsible AI development          307

10.3.4      GERMANY           307

10.3.4.1  Strong public-private partnerships and collaborations between companies, startups, and universities to drive market    307

10.3.5      FRANCE                308

10.3.5.1  Promotion of flexible AI innovation through regulatory sandboxes and startup-friendly laws to drive market      308

10.3.6      ITALY    309

10.3.6.1  Advancements in generative AI research to drive market                 309

10.3.7      SPAIN    310

10.3.7.1  Integration of generative AI with government-backed pilot programs to drive market    310

10.3.8      FINLAND             311

10.3.8.1  Support for homegrown businesses through Business Finland grants to drive market          311

10.3.9      REST OF EUROPE             312

10.4         ASIA PACIFIC     312

10.4.1      ASIA PACIFIC: GENERATIVE AI MARKET DRIVERS                 313

10.4.2      ASIA PACIFIC: MACROECONOMIC OUTLOOK     313

10.4.3      CHINA  331

10.4.3.1  Structured frameworks for safe AI development and deployment to drive market      331

10.4.4      INDIA    332

10.4.4.1  Strong startup ecosystem to accelerate commercialization of AI research and innovation       332

10.4.5      JAPAN   333

10.4.5.1  Government initiatives like Moonshot R&D and Society 5.0 to drive market          333

10.4.6      SOUTH KOREA  334

10.4.6.1  Establishment of AI regulatory sandboxes and ethics guidelines for responsible experimentation to drive market             334

10.4.7      SINGAPORE        334

10.4.7.1  National AI Strategy 2.0 outlining AI integration across healthcare, finance, and urban planning to drive market               334

10.4.8      AUSTRALIA & NEW ZEALAND     335

10.4.8.1  Support for AI startup ecosystems through accelerators and R&D tax incentives to drive market             335

10.4.9      REST OF ASIA PACIFIC   336

10.5         MIDDLE EAST & AFRICA                337

10.5.1      MIDDLE EAST & AFRICA: GENERATIVE AI MARKET DRIVERS               337

10.5.2      MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK                 338

10.5.3      SAUDI ARABIA  354

10.5.3.1  Startup support programs and partnerships with global AI firms to drive market      354

10.5.4      UAE        355

10.5.4.1  Funding and mentorship to AI startups to drive market                 355

10.5.5      SOUTH AFRICA 355

10.5.5.1  Application of generative AI in platforms tailored to diverse linguistic and cultural needs to drive market   355

10.5.6      ISRAEL  356

10.5.6.1  Strong research institutions, mature tech ecosystem, and government support to drive market 356

10.5.7      REST OF MIDDLE EAST & AFRICA             357

10.6         LATIN AMERICA                358

10.6.1      LATIN AMERICA: GENERATIVE AI MARKET DRIVERS                 358

10.6.2      LATIN AMERICA: MACROECONOMIC OUTLOOK                 359

10.6.3      BRAZIL 375

10.6.3.1  Support from Brazilian Development Bank (BNDES) for AI Startups through funding programs to drive market      375

10.6.4      MEXICO                376

10.6.4.1  Development of generative AI tools tailored to Spanish language and Mexican cultural context to drive market 376

10.6.5      ARGENTINA       377

10.6.5.1 Support for AI-driven startups through co-working spaces, grants, and mentorship to drive market         377

10.6.6      REST OF LATIN AMERICA             378

11            COMPETITIVE LANDSCAPE         379

11.1         OVERVIEW          379

11.2         KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020–2024                 379

11.3         REVENUE ANALYSIS, 2020–2024  382

11.4         MARKET SHARE ANALYSIS, 2024                 383

11.4.1      MARKET RANKING ANALYSIS, 2024           384

11.5         PRODUCT COMPARISON              388

11.5.1      PRODUCT COMPARATIVE ANALYSIS, BY TEXT GENERATOR      388

11.5.1.1  OpenAI (GPT-4) 388

11.5.1.2  Google (Gemini)  388

11.5.1.3  Anthropic (Claude)              389

11.5.1.4  Perplexity (Perplexity AI)   389

11.5.1.5  DeepSeek (DeepSeek)         389

11.5.1.6  xAI (Grok)             389

11.5.2      PRODUCT COMPARATIVE ANALYSIS, BY IMAGE GENERATOR      390

11.5.2.1  OpenAI (DALL-E)               390

11.5.2.2  Midjourney (MidJourney V6)             390

11.5.2.3  Stability AI (Stable Diffusion)            391

11.5.2.4  Adobe (Adobe Firefly)         391

11.5.2.5  Runway (Runway Gen-2)   391

11.5.2.6  Google (Imagen)  391

11.5.3      PRODUCT COMPARATIVE ANALYSIS, BY VIDEO GENERATOR      392

11.5.3.1  OpenAI (Sora)      392

11.5.3.2  Runway (Runway Gen-2)   392

11.5.3.3  Synthesia (Synthesia Studio)              392

11.5.3.4  Lumen5 (Lumen5 Video Maker)       393

11.5.3.5  Colossyan (Colossyan Creator)          393

11.5.3.6  Pika Labs (Pika)   393

11.5.4      PRODUCT COMPARATIVE ANALYSIS, BY AUDIO & SPEECH GENERATOR     393

11.5.4.1  ElevenLabs (Eleven Multilingual Voice AI)     394

11.5.4.2  OpenAI (Voice Engine)      394

11.5.4.3  Play.ht (PlayAI Platform)   394

11.5.4.4  AWS (Amazon Polly)           394

11.5.4.5  Meta (Voicebox)  394

11.5.4.6  Soundful (AI Music Generator)         394

11.6         COMPANY VALUATION AND FINANCIAL METRICS                 395

11.7         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024                 396

11.7.1      STARS   396

11.7.2      EMERGING LEADERS     396

11.7.3      PERVASIVE PLAYERS      396

11.7.4      PARTICIPANTS 396

11.7.5      COMPANY FOOTPRINT: KEY PLAYERS, 2024         398

11.7.5.1  Company footprint               398

11.7.5.2  Region footprint   399

11.7.5.3  Offering footprint 400

11.7.5.4  Data modality footprint       401

11.7.5.5  End user footprint                 402

11.8         COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024        403

11.8.1      PROGRESSIVE COMPANIES         403

11.8.2      RESPONSIVE COMPANIES            403

11.8.3      DYNAMIC COMPANIES  403

11.8.4      STARTING BLOCKS         403

11.8.5      COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024                 405

11.8.5.1  Detailed list of key startups/SMEs    405

11.8.5.2  Competitive benchmarking of key startups/SMEs          408

11.9         COMPETITIVE SCENARIO             409

11.9.1      PRODUCT LAUNCHES AND ENHANCEMENTS    409

11.9.2      DEALS  426

12            COMPANY PROFILES      461

12.1         INTRODUCTION              461

12.2         KEY PLAYERS     461

12.2.1      MICROSOFT       461

12.2.1.1  Business overview 461

12.2.1.2  Products offered   463

12.2.1.3  Recent developments           464

12.2.1.3.1                Product launches and enhancements                 464

12.2.1.3.2                Deals      466

12.2.1.4  MnM view              469

12.2.1.4.1                Key strengths        469

12.2.1.4.2                Strategic choices   469

12.2.1.4.3                Weaknesses and competitive threats 469

12.2.2      AWS       470

12.2.2.1  Business overview 470

12.2.2.2  Products offered   471

12.2.2.3  Recent developments           473

12.2.2.3.1                Product launches and enhancements                 473

12.2.2.3.2                Deals      474

12.2.2.4  MnM view              478

12.2.2.4.1                Key strengths        478

12.2.2.4.2                Strategic choices   478

12.2.2.4.3                Weaknesses and competitive threats 478

12.2.3      GOOGLE              479

12.2.3.1  Business overview 479

12.2.3.2  Products offered   480

12.2.3.3  Recent developments           482

12.2.3.3.1                Product launches and enhancements                 482

12.2.3.3.2                Deals      483

12.2.3.4  MnM view              487

12.2.3.4.1                Key strengths        487

12.2.3.4.2                Strategic choices   487

12.2.3.4.3                Weaknesses and competitive threats 487

12.2.4      ADOBE 488

12.2.4.1  Business overview 488

12.2.4.2  Products offered   489

12.2.4.3  Recent developments           491

12.2.4.3.1                Product launches and enhancements                 491

12.2.4.3.2                Deals      492

12.2.4.4  MnM view              493

12.2.4.4.1                Key strengths        493

12.2.4.4.2                Strategic choices   494

12.2.4.4.3                Weaknesses and competitive threats 494

12.2.5      OPENAI                495

12.2.5.1  Business overview 495

12.2.5.2  Products offered   496

12.2.5.3  Recent developments           497

12.2.5.3.1                Product launches and enhancements                 497

12.2.5.3.2                Deals      498

12.2.5.4  MnM view              500

12.2.5.4.1                Key strengths        500

12.2.5.4.2                Strategic choices made        500

12.2.5.4.3                Weaknesses and competitive threats 500

12.2.6      IBM        501

12.2.6.1  Business overview 501

12.2.6.2  Products offered   502

12.2.6.3  Recent developments           504

12.2.6.3.1                Product launches and enhancements                 504

12.2.6.3.2                Deals      505

12.2.7      META    508

12.2.7.1  Business overview 508

12.2.7.2  Products offered   509

12.2.7.3  Recent developments           510

12.2.7.3.1                Product launches and enhancements                 510

12.2.7.3.2                Deals      512

12.2.8      ANTHROPIC       514

12.2.8.1  Business overview 514

12.2.8.2  Products offered   515

12.2.8.3  Recent developments           515

12.2.8.3.1                Product launches and enhancements                 515

12.2.8.3.2                Deals      516

12.2.9      NVIDIA 517

12.2.9.1  Business overview 517

12.2.9.2  Products offered   518

12.2.9.3  Recent developments           520

12.2.9.3.1                Product launches and enhancements                 520

12.2.9.3.2                Deals      521

12.2.10   ACCENTURE      524

12.2.10.1                 Business overview 524

12.2.10.2                 Products offered   525

12.2.10.3                 Recent developments           526

12.2.10.3.1             Deals      526

12.2.11   CAPGEMINI        528

12.2.11.1                 Business overview 528

12.2.11.2                 Products offered   529

12.2.11.3                 Recent developments           530

12.2.11.3.1             Product launches and enhancements                 530

12.2.11.3.2             Deals      530

12.2.12   HPE        532

12.2.12.1                 Business overview 532

12.2.12.2                 Products offered   533

12.2.12.3                 Recent developments           534

12.2.12.3.1             Product launches and enhancements                 534

12.2.12.3.2             Deals      536

12.2.13   AMD      537

12.2.13.1                 Business overview 537

12.2.13.2                 Products offered   538

12.2.13.3                 Recent developments           540

12.2.13.3.1             Product launches and enhancements                 540

12.2.13.3.2             Deals      542

12.2.14   ORACLE                544

12.2.14.1                 Business overview 544

12.2.14.2                 Products offered   545

12.2.14.3                 Recent developments           547

12.2.14.3.1             Product launches and enhancements                 547

12.2.14.3.2             Deals      548

12.2.15   SALESFORCE      550

12.2.15.1                 Business overview 550

12.2.15.2                 Products offered   551

12.2.15.3                 Recent developments           553

12.2.15.3.1             Product launches and enhancements                 553

12.2.15.3.2             Deals      554

12.2.16   TELUS INTERNATIONAL               556

12.2.16.1                 Business overview 556

12.2.16.2                 Products offered   557

12.2.17   INNODATA         558

12.2.17.1                 Business overview 558

12.2.17.2                 Products offered   559

12.2.17.3                 Recent developments           560

12.2.17.3.1             Product launches and enhancements                 560

12.2.18   IMERIT 561

12.2.19   DIALPAD             561

12.2.20   CENTIFIC             562

12.2.20.1                 Business overview 562

12.2.20.2                 Products offered   563

12.2.20.3                 Recent developments           563

12.2.20.3.1             Deals      563

12.2.21   FRACTAL ANALYTICS    564

12.2.22   TIGER ANALYTICS           565

12.2.23   QUANTIPHI        565

12.2.24   APPEN  566

12.2.25   DATABRICKS     566

12.3         STARTUPS/SMES              567

12.3.1      CURSOR                567

12.3.2      DEEPSEEK           567

12.3.3      XAI         568

12.3.4      ABRIDGE             568

12.3.5      PERPLEXITY AI 569

12.3.6      SAMBANOVA     569

12.3.7      INSILICO MEDICINE       570

12.3.8      SIMPLIFIED        570

12.3.9      AI21 LABS            571

12.3.10   HUGGING FACE                572

12.3.11   PERSADO             573

12.3.12   SCALE AI              573

12.3.13   SNORKEL             574

12.3.14   LABELBOX          574

12.3.15   HQE SYSTEMS   575

12.3.15.1                 Business overview 575

12.3.15.2                 Products offered   576

12.3.16   LIGHTRICKS       577

12.3.17   SPEECHIFY         578

12.3.18   MIDJOURNEY    578

12.3.19   FIREFLIES            579

12.3.20   SYNTHESIA         579

12.3.21   MOSTLY AI         580

12.3.22   CHARACTER.AI 580

12.3.23   HYPOTENUSE AI               581

12.3.24   WRITESONIC     582

12.3.25   COPY.AI                583

12.3.26   SYNTHESIS AI    583

12.3.27   COLOSSYAN       584

12.3.28   INFLECTION AI 584

12.3.29   JASPER 585

12.3.30   RUNWAY              586

12.3.31   INWORLD AI      587

12.3.32   TYPEFACE           587

12.3.33   INSTADEEP        588

12.3.34   FORETHOUGHT               588

12.3.35   TOGETHER AI   589

12.3.36   UPSTAGE             589

12.3.37   MISTRAL AI        590

12.3.38   ADEPT  591

12.3.39   STABILITY AI     592

12.3.40   COHERE               593

12.4         OPEN-SOURCE COMPANIES        594

12.4.1      APPLE   594

12.4.2      LG           594

12.4.3      NOUS RESEARCH              595

12.4.4      FONTJOY             595

12.4.5      ELEUTHERAI     596

12.4.6      TECHNOLOGY INNOVATION INSTITUTE             596

12.4.7      STARRYAI            597

12.4.8      MAGIC STUDIO 597

12.4.9      ABACUS.AI          598

12.4.10   OPENLM              598

13            ADJACENT AND RELATED MARKETS      599

13.1         INTRODUCTION              599

13.2         LARGE LANGUAGE MODEL MARKET – GLOBAL FORECAST TO 2030          599

13.2.1      MARKET DEFINITION   599

13.2.2      MARKET OVERVIEW       600

13.2.2.1  Large language model market, by offering       600

13.2.2.2  Large language model market, by architecture                 601

13.2.2.3  Large language model market, by modality      602

13.2.2.4  Large language model market, by model size  603

13.2.2.5  Large language model market, by application 605

13.2.2.6  Large language model market, by end user      607

13.2.2.7  Large language model market, by region          608

13.3         ARTIFICIAL INTELLIGENCE MARKET – GLOBAL FORECAST TO 2032          609

13.3.1      MARKET DEFINITION   609

13.3.2      MARKET OVERVIEW       610

13.3.2.1  Artificial intelligence (AI) market, by offering                 610

13.3.2.2  Artificial intelligence (AI) market, by technology           611

13.3.2.3  Artificial intelligence (AI) market, by business function                 612

13.3.2.4  Artificial intelligence (AI) market, by enterprise application                 613

13.3.2.5  Artificial intelligence (AI) market, by end user                615

13.3.2.6  Artificial intelligence (AI) market, by region   616

14            APPENDIX           617

14.1         DISCUSSION GUIDE        617

14.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                624

14.3         CUSTOMIZATION OPTIONS        626

14.4         RELATED REPORTS         626

14.5         AUTHOR DETAILS           627

LIST OF TABLES

TABLE 1                GENERATIVE AI MARKET DETAILED SEGMENTATION              53

TABLE 2                USD EXCHANGE RATE, 2019–2023              57

TABLE 3                PRIMARY INTERVIEWS  61

TABLE 4                FACTOR ANALYSIS          69

TABLE 5                GENERATIVE AI MARKET: RESEARCH ASSUMPTIONS  70

TABLE 6                GENERATIVE AI MARKET SIZE AND GROWTH RATE,

2020–2024 (USD MILLION, Y-O-Y %)          76

TABLE 7                GENERATIVE AI MARKET SIZE AND GROWTH RATE,

2025–2032 (USD MILLION, Y-O-Y %)          76

TABLE 8                GENERATIVE AI MARKET: SUPPLY CHAIN ANALYSIS            95

TABLE 9                GENERATIVE AI MARKET: ECOSYSTEM 96

TABLE 10              US ADJUSTED RECIPROCAL TARIFF RATES                 100

TABLE 11              TARIFF RELATED TO GEN AI PROCESSORS AND CONTROLLERS

(HSN: 854231), 2024           118

TABLE 12              NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  120

TABLE 13              EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  120

TABLE 14              ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  121

TABLE 15              MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  121

TABLE 16              LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  122

TABLE 17              PATENTS FILED, 2016–2025           132

TABLE 18              LIST OF FEW PATENTS IN GENERATIVE AI MARKET, 2024–2025          133

TABLE 19              AVERAGE SELLING PRICE OF OFFERING, BY KEY PLAYER, 2025      136

TABLE 20              AVERAGE SELLING PRICE, BY APPLICATION, 2025        137

TABLE 21              GENERATIVE AI MARKET: LIST OF KEY CONFERENCES AND EVENTS, 2025–2026                 138

TABLE 22              IMPACT OF PORTER’S FIVE FORCES ON GENERATIVE AI MARKET              139

TABLE 23              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE ENTERPRISE END USERS        142

TABLE 24              KEY BUYING CRITERIA FOR TOP THREE ENTERPRISE END-USERS              142

TABLE 25              GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)       146

TABLE 26              GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)       146

TABLE 27             GENERATIVE AI MARKET, BY INFRASTRUCTURE, 2020–2024 (USD MILLION)            147

TABLE 28             GENERATIVE AI MARKET, BY INFRASTRUCTURE, 2025–2032 (USD MILLION)            147

TABLE 29              GENERATIVE AI MARKET, BY COMPUTE, 2020–2024 (USD MILLION)       148

TABLE 30              GENERATIVE AI MARKET, BY COMPUTE, 2025–2032 (USD MILLION)       148

TABLE 31              GRAPHICS PROCESSING UNITS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   149

TABLE 32              GRAPHICS PROCESSING UNITS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   149

TABLE 33              CENTRAL PROCESSING UNITS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   150

TABLE 34              CENTRAL PROCESSING UNITS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   150

TABLE 35              FIELD-PROGRAMMABLE GATE ARRAYS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   151

TABLE 36              FIELD-PROGRAMMABLE GATE ARRAYS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   151

TABLE 37              GENERATIVE AI MARKET, BY MEMORY, 2020–2024 (USD MILLION)       152

TABLE 38              GENERATIVE AI MARKET, BY MEMORY 2025–2032 (USD MILLION)       152

TABLE 39              DDR: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)            152

TABLE 40              DDR: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)            153

TABLE 41              HBM: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)            153

TABLE 42              HBM: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)            154

TABLE 43              GENERATIVE AI MARKET, BY NETWORKING HARDWARE,

2020–2024 (USD MILLION)            154

TABLE 44              GENERATIVE AI MARKET, BY NETWORKING HARDWARE,

2025–2032 (USD MILLION)            155

TABLE 45              GENERATIVE AI MARKET, BY NIC/NETWORK ADAPTER, 2020–2024 (USD MILLION)      155

TABLE 46              GENERATIVE AI MARKET, BY NIC/NETWORK ADAPTER, 2025–2032 (USD MILLION)      155

TABLE 47              ETHERNET: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)          156

TABLE 48              ETHERNET: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)          156

TABLE 49              INFINIBAND: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)          157

TABLE 50              INFINIBAND: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)          157

TABLE 51              INTERCONNECTS: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            158

TABLE 52              INTERCONNECTS: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            158

TABLE 53             STORAGE: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)            159

TABLE 54             STORAGE: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)            159

TABLE 55              GENERATIVE AI MARKET, BY SOFTWARE, 2020–2024 (USD MILLION)       160

TABLE 56              GENERATIVE AI MARKET, BY SOFTWARE, 2025–2032 (USD MILLION)       160

TABLE 57              FOUNDATION MODELS: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            161

TABLE 58              FOUNDATION MODELS: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            162

TABLE 59              GENERATIVE AI MARKET, BY MODEL ENABLEMENT & ORCHESTRATION TOOL, 2020–2024 (USD MILLION)            162

TABLE 60              GENERATIVE AI MARKET, BY MODEL ENABLEMENT & ORCHESTRATION TOOL, 2025–2032 (USD MILLION)            163

TABLE 61              MODEL HOSTING & ACCESS PLATFORMS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   163

TABLE 62              MODEL HOSTING & ACCESS PLATFORMS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   164

TABLE 63              LLMOPS & PROMPT ENGINEERING TOOLS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   164

TABLE 64              LLMOPS & PROMPT ENGINEERING TOOLS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   165

TABLE 65              MODEL FINE-TUNING TOOLS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   165

TABLE 66              MODEL FINE-TUNING TOOLS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   166

TABLE 67              MODEL MONITORING & EVALUATION TOOLS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   166

TABLE 68              MODEL MONITORING & EVALUATION TOOLS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   167

TABLE 69              GOVERNANCE & RISK PLATFORMS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   167

TABLE 70              GOVERNANCE & RISK PLATFORMS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   168

TABLE 71              GENERATIVE AI MARKET, BY GEN AI SAAS, 2020–2024 (USD MILLION)       168

TABLE 72              GENERATIVE AI MARKET, BY GEN AI SAAS, 2025–2032 (USD MILLION)       169

TABLE 73              CODE GENERATORS: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            169

TABLE 74              CODE GENERATORS: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            170

TABLE 75              GENERATIVE DESIGN & PROTOTYPING TOOLS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   170

TABLE 76              GENERATIVE DESIGN & PROTOTYPING TOOLS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   171

TABLE 77              SYNTHETIC DATA GENERATORS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   171

TABLE 78              SYNTHETIC DATA GENERATORS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   172

TABLE 79              GENERATIVE AI AGENTS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   172

TABLE 80              GENERATIVE AI AGENTS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   173

TABLE 81              DOMAIN-SPECIFIC GEN AI TOOLS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   173

TABLE 82              DOMAIN-SPECIFIC GEN AI TOOLS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   174

TABLE 83              GENERATIVE AI MARKET, BY SERVICE, 2020–2024 (USD MILLION)       174

TABLE 84              GENERATIVE AI MARKET, BY SERVICE, 2025–2032 (USD MILLION)       175

TABLE 85              GEN AI TRAINING & CONSULTING SERVICES: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   176

TABLE 86              GEN AI TRAINING & CONSULTING SERVICES: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   176

TABLE 87              MODEL DEVELOPMENT & FINE-TUNING SERVICES: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   177

TABLE 88              MODEL DEVELOPMENT & FINE-TUNING SERVICES: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   177

TABLE 89              PROMPT ENGINEERING SERVICES: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   178

TABLE 90              PROMPT ENGINEERING SERVICES: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   178

TABLE 91              INTEGRATION & DEPLOYMENT SERVICES: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   179

TABLE 92              INTEGRATION & DEPLOYMENT SERVICES: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   179

TABLE 93              SUPPORT & MAINTENANCE SERVICES: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   180

TABLE 94              SUPPORT & MAINTENANCE SERVICES: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   180

TABLE 95              GEN AI TRAINING DATA SERVICES: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   181

TABLE 96              GEN AI TRAINING DATA SERVICES: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   181

TABLE 97              MANAGED GEN AI SERVICES: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   182

TABLE 98              MANAGED GEN AI SERVICES: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   182

TABLE 99              GENERATIVE AI MARKET, BY DATA MODALITY, 2020–2024 (USD MILLION)            185

TABLE 100            GENERATIVE AI MARKET, BY DATA MODALITY, 2025–2032 (USD MILLION)            185

TABLE 101            TEXT: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)            186

TABLE 102            TEXT: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)            186

TABLE 103            IMAGE: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)            187

TABLE 104            IMAGE: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)            187

TABLE 105            VIDEO: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)            188

TABLE 106            VIDEO: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)            188

TABLE 107            AUDIO & SPEECH: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            189

TABLE 108            AUDIO & SPEECH: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            189

TABLE 109            CODE: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)            190

TABLE 110            CODE: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)            190

TABLE 111            MULTIMODAL: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)          191

TABLE 112            MULTIMODAL: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)          191

TABLE 113            GENERATIVE AI MARKET, BY APPLICATION, 2020–2024 (USD MILLION)            194

TABLE 114            GENERATIVE AI MARKET, BY APPLICATION, 2025–2032 (USD MILLION)            195

TABLE 115            APPLICATION: GENERATIVE AI MARKET, BY BUSINESS INTELLIGENCE & VISUALIZATION, 2020–2024 (USD MILLION)            195

TABLE 116            APPLICATION: GENERATIVE AI MARKET, BY BUSINESS INTELLIGENCE & VISUALIZATION, 2025–2032 (USD MILLION)            196

TABLE 117          SALES INTELLIGENCE: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            196

TABLE 118          SALES INTELLIGENCE: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            197

TABLE 119            MARKETING INTELLIGENCE: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            197

TABLE 120            MARKETING INTELLIGENCE: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            198

TABLE 121            HUMAN RESOURCE INTELLIGENCE: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   198

TABLE 122            HUMAN RESOURCE INTELLIGENCE: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   199

TABLE 123            FINANCE INTELLIGENCE: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            199

TABLE 124            FINANCE INTELLIGENCE: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            200

TABLE 125            OPERATIONS & SUPPLY CHAIN INTELLIGENCE: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   200

TABLE 126            OPERATIONS & SUPPLY CHAIN INTELLIGENCE: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   201

TABLE 127            APPLICATION: GENERATIVE AI MARKET, BY CONTENT MANAGEMENT,

2020–2024 (USD MILLION)            201

TABLE 128            APPLICATION: GENERATIVE AI MARKET, BY CONTENT MANAGEMENT,

2025–2032 (USD MILLION)            202

TABLE 129            CONTENT GENERATION: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            202

TABLE 130            CONTENT GENERATION: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            203

TABLE 131            CONTENT CURATION, TAGGING, & CATEGORIZATION: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   203

TABLE 132            CONTENT CURATION, TAGGING, & CATEGORIZATION: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   204

TABLE 133          DIGITAL MARKETING: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            204

TABLE 134          DIGITAL MARKETING: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            205

TABLE 135            MEDIA EDITING: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)          205

TABLE 136            MEDIA EDITING: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)          206

TABLE 137            APPLICATION: GENERATIVE AI MARKET, BY SYNTHETIC DATA MANAGEMENT, 2020–2024 (USD MILLION)                 206

TABLE 138            APPLICATION: GENERATIVE AI MARKET, BY SYNTHETIC DATA MANAGEMENT, 2025–2032 (USD MILLION)                 207

TABLE 139            SYNTHETIC DATA AUGMENTATION: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   207

TABLE 140            SYNTHETIC DATA AUGMENTATION: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   208

TABLE 141            SYNTHETIC DATA TRAINING: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            208

TABLE 142            SYNTHETIC DATA TRAINING: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            209

TABLE 143            APPLICATION: GENERATIVE AI MARKET, BY SEARCH & DISCOVERY,

2020–2024 (USD MILLION)            209

TABLE 144            APPLICATION: GENERATIVE AI MARKET, BY SEARCH & DISCOVERY,

2025–2032 (USD MILLION)            210

TABLE 145            GENERAL SEARCH: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            210

TABLE 146            GENERAL SEARCH: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            211

TABLE 147            INSIGHT GENERATION: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            211

TABLE 148            INSIGHT GENERATION: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            212

TABLE 149            APPLICATION: GENERATIVE AI MARKET, BY AUTOMATION & INTEGRATION,

2020–2024 (USD MILLION)            212

TABLE 150            APPLICATION: GENERATIVE AI MARKET, BY AUTOMATION & INTEGRATION,

2025–2032 (USD MILLION)            213

TABLE 151            PERSONALIZATION & RECOMMENDATION SYSTEMS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   213

TABLE 152            PERSONALIZATION & RECOMMENDATION SYSTEMS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   214

TABLE 153            CUSTOMER EXPERIENCE MANAGEMENT: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   214

TABLE 154            CUSTOMER EXPERIENCE MANAGEMENT: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   215

TABLE 155            APPLICATION DEVELOPMENT & API INTEGRATION: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   215

TABLE 156            APPLICATION DEVELOPMENT & API INTEGRATION: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   216

TABLE 157            CYBERSECURITY INTELLIGENCE: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            216

TABLE 158            CYBERSECURITY INTELLIGENCE: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            217

TABLE 159            APPLICATION: GENERATIVE AI MARKET, BY GENERATIVE DESIGN AI,

2020–2024 (USD MILLION)            217

TABLE 160            APPLICATION: GENERATIVE AI MARKET, BY GENERATIVE DESIGN AI,

2025–2032 (USD MILLION)            218

TABLE 161            DESIGN EXPLORATION & VARIATION: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   218

TABLE 162            DESIGN EXPLORATION & VARIATION: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   219

TABLE 163            MODELING & PROTOTYPING: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            219

TABLE 164            MODELING & PROTOTYPING: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            220

TABLE 165            PRODUCT RENDERING & VISUAL COLLATERALS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   220

TABLE 166            PRODUCT RENDERING & VISUAL COLLATERALS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   221

TABLE 167            OTHER APPLICATIONS: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            221

TABLE 168            OTHER APPLICATIONS: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            222

TABLE 169            GENERATIVE AI MARKET, BY END USER, 2020–2024 (USD MILLION)       225

TABLE 170            GENERATIVE AI MARKET, BY END USER, 2025–2032 (USD MILLION)       225

TABLE 171            CONSUMERS: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)          226

TABLE 172            CONSUMERS: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)          226

TABLE 173            ENTERPRISES: GENERATIVE AI MARKET, BY TYPE, 2020–2024 (USD MILLION)                228

TABLE 174            ENTERPRISES: GENERATIVE AI MARKET, BY TYPE, 2025–2032 (USD MILLION)                228

TABLE 175            BFSI: GENERATIVE AI MARKET, BY USE CASE, 2020–2024 (USD MILLION)            229

TABLE 176            BFSI: GENERATIVE AI MARKET, BY USE CASE, 2025–2032 (USD MILLION)            229

TABLE 177            BFSI: GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION)            230

TABLE 178            BFSI: GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION)            230

TABLE 179            RETAIL & E-COMMERCE: GENERATIVE AI MARKET, BY USE CASE,

2020–2024 (USD MILLION)            232

TABLE 180            RETAIL & E-COMMERCE: GENERATIVE AI MARKET, BY USE CASE,

2025–2032 (USD MILLION)            233

TABLE 181            RETAIL & E-COMMERCE: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            233

TABLE 182            RETAIL & E-COMMERCE: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            234

TABLE 183            GOVERNMENT & DEFENSE: GENERATIVE AI MARKET, BY USE CASE,

2020–2024 (USD MILLION)            236

TABLE 184            GOVERNMENT & DEFENSE: GENERATIVE AI MARKET, BY USE CASE,

2025–2032 (USD MILLION)            237

TABLE 185            GOVERNMENT & DEFENSE: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            237

TABLE 186            GOVERNMENT & DEFENSE: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            238

TABLE 187            TELECOMMUNICATIONS: GENERATIVE AI MARKET, BY USE CASE,

2020–2024 (USD MILLION)            240

TABLE 188            TELECOMMUNICATIONS: GENERATIVE AI MARKET, BY USE CASE,

2025–2032 (USD MILLION)            241

TABLE 189            TELECOMMUNICATIONS: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            241

TABLE 190            TELECOMMUNICATIONS: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            241

TABLE 191            MEDIA & ENTERTAINMENT: GENERATIVE AI MARKET, BY USE CASE,

2020–2024 (USD MILLION)            244

TABLE 192            MEDIA & ENTERTAINMENT: GENERATIVE AI MARKET, BY USE CASE,

2025–2032 (USD MILLION)            244

TABLE 193            MEDIA & ENTERTAINMENT: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            245

TABLE 194            MEDIA & ENTERTAINMENT: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            245

TABLE 195            TRANSPORTATION & LOGISTICS: GENERATIVE AI MARKET, BY USE CASE,

2020–2024 (USD MILLION)            248

TABLE 196            TRANSPORTATION & LOGISTICS: GENERATIVE AI MARKET, BY USE CASE,

2025–2032 (USD MILLION)            248

TABLE 197            TRANSPORTATION & LOGISTICS: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            249

TABLE 198            TRANSPORTATION & LOGISTICS: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            249

TABLE 199            MANUFACTURING: GENERATIVE AI MARKET, BY USE CASE,

2020–2024 (USD MILLION)            251

TABLE 200            MANUFACTURING: GENERATIVE AI MARKET, BY USE CASE,

2025–2032 (USD MILLION)            252

TABLE 201            MANUFACTURING: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            252

TABLE 202            MANUFACTURING: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            252

TABLE 203            HEALTHCARE & LIFE SCIENCES: GENERATIVE AI MARKET,

BY USE CASE, 2020–2024 (USD MILLION)                255

TABLE 204            HEALTHCARE & LIFE SCIENCES: GENERATIVE AI MARKET,

BY USE CASE, 2025–2032 (USD MILLION)                255

TABLE 205            HEALTHCARE & LIFE SCIENCES: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   256

TABLE 206            HEALTHCARE & LIFE SCIENCES: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   256

TABLE 207            SOFTWARE & TECHNOLOGY PROVIDERS: GENERATIVE AI MARKET,

BY USE CASE, 2020–2024 (USD MILLION)                259

TABLE 208            SOFTWARE & TECHNOLOGY PROVIDERS: GENERATIVE AI MARKET,

BY USE CASE, 2025–2032 (USD MILLION)                259

TABLE 209            SOFTWARE & TECHNOLOGY PROVIDERS: GENERATIVE AI MARKET,

BY REGION, 2020–2024 (USD MILLION)   260

TABLE 210            SOFTWARE & TECHNOLOGY PROVIDERS: GENERATIVE AI MARKET,

BY REGION, 2025–2032 (USD MILLION)   260

TABLE 211            ENERGY & UTILITIES: GENERATIVE AI MARKET, BY USE CASE,

2020–2024 (USD MILLION)            263

TABLE 212            ENERGY & UTILITIES: GENERATIVE AI MARKET, BY USE CASE,

2025–2032 (USD MILLION)            263

TABLE 213            ENERGY & UTILITIES: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            263

TABLE 214            ENERGY & UTILITIES: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            264

TABLE 215            OTHER ENTERPRISES: GENERATIVE AI MARKET, BY REGION,

2020–2024 (USD MILLION)            266

TABLE 216            OTHER ENTERPRISES: GENERATIVE AI MARKET, BY REGION,

2025–2032 (USD MILLION)            266

TABLE 217            GENERATIVE AI MARKET, BY REGION, 2020–2024 (USD MILLION) 269

TABLE 218            GENERATIVE AI MARKET, BY REGION, 2025–2032 (USD MILLION) 269

TABLE 219            NORTH AMERICA: GENERATIVE AI MARKET, BY OFFERING,

2020–2024 (USD MILLION)            272

TABLE 220            NORTH AMERICA: GENERATIVE AI MARKET, BY OFFERING,

2025–2032 (USD MILLION)            272

TABLE 221            NORTH AMERICA: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2020–2024 (USD MILLION)            272

TABLE 222            NORTH AMERICA: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2025–2032 (USD MILLION)            272

TABLE 223            NORTH AMERICA: GENERATIVE AI MARKET, BY SOFTWARE,

2020–2024 (USD MILLION)            273

TABLE 224            NORTH AMERICA: GENERATIVE AI MARKET, BY SOFTWARE,

2025–2032 (USD MILLION)            273

TABLE 225            NORTH AMERICA: GENERATIVE AI MARKET, BY SERVICE,

2020–2024 (USD MILLION)            273

TABLE 226            NORTH AMERICA: GENERATIVE AI MARKET, BY SERVICE,

2025–2032 (USD MILLION)            274

TABLE 227            NORTH AMERICA: GENERATIVE AI MARKET, BY DATA MODALITY,

2020–2024 (USD MILLION)            274

TABLE 228            NORTH AMERICA: GENERATIVE AI MARKET, BY DATA MODALITY,

2025–2032 (USD MILLION)            275

TABLE 229            NORTH AMERICA: GENERATIVE AI MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            275

TABLE 230            NORTH AMERICA: GENERATIVE AI MARKET, BY APPLICATION,

2025–2032 (USD MILLION)            276

TABLE 231            NORTH AMERICA: GENERATIVE AI MARKET, BY END USER,

2020–2024 (USD MILLION)            276

TABLE 232            NORTH AMERICA: GENERATIVE AI MARKET, BY END USER,

2025–2032 (USD MILLION)            276

TABLE 233            NORTH AMERICA: GENERATIVE AI MARKET, BY ENTERPRISE,

2020–2024 (USD MILLION)            277

TABLE 234            NORTH AMERICA: GENERATIVE AI MARKET, BY ENTERPRISE,

2025–2032 (USD MILLION)            277

TABLE 235            NORTH AMERICA: GENERATIVE AI MARKET, BY BFSI, 2020–2024 (USD MILLION) 278

TABLE 236            NORTH AMERICA: GENERATIVE AI MARKET, BY BFSI, 2025–2032 (USD MILLION) 278

TABLE 237            NORTH AMERICA: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE,

2020–2024 (USD MILLION)            279

TABLE 238            NORTH AMERICA: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE,

2025–2032 (USD MILLION)            279

TABLE 239            NORTH AMERICA: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE,

2020–2024 (USD MILLION)            280

TABLE 240            NORTH AMERICA: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE,

2025–2032 (USD MILLION)            280

TABLE 241            NORTH AMERICA: GENERATIVE AI MARKET, BY TELECOMMUNICATION,

2020–2024 (USD MILLION)            281

TABLE 242            NORTH AMERICA: GENERATIVE AI MARKET, BY TELECOMMUNICATION,

2025–2032 (USD MILLION)            281

TABLE 243            NORTH AMERICA: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT,

2020–2024 (USD MILLION)            282

TABLE 244            NORTH AMERICA: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT,

2025–2032 (USD MILLION)            282

TABLE 245            NORTH AMERICA: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS, 2020–2024 (USD MILLION)                 283

TABLE 246            NORTH AMERICA: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS, 2025–2032 (USD MILLION)                 283

TABLE 247            NORTH AMERICA: GENERATIVE AI MARKET, BY MANUFACTURING,

2020–2024 (USD MILLION)            284

TABLE 248            NORTH AMERICA: GENERATIVE AI MARKET, BY MANUFACTURING,

2025–2032 (USD MILLION)            284

TABLE 249            NORTH AMERICA: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE, 2020–2024 (USD MILLION)                 285

TABLE 250            NORTH AMERICA: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE, 2025–2032 (USD MILLION)                 285

TABLE 251            NORTH AMERICA: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2020–2024 (USD MILLION)            286

TABLE 252            NORTH AMERICA: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2025–2032 (USD MILLION)            286

TABLE 253            NORTH AMERICA: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2020–2024 (USD MILLION)            287

TABLE 254            NORTH AMERICA: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2025–2032 (USD MILLION)            287

TABLE 255            NORTH AMERICA: GENERATIVE AI MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            287

TABLE 256            NORTH AMERICA: GENERATIVE AI MARKET, BY COUNTRY,

2025–2032 (USD MILLION)            288

TABLE 257            US: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            288

TABLE 258            US: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            288

TABLE 259            CANADA: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)     289

TABLE 260            CANADA: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)     289

TABLE 261            EUROPE: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)     291

TABLE 262            EUROPE: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)     291

TABLE 263            EUROPE: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2020–2024 (USD MILLION)            292

TABLE 264            EUROPE: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2025–2032 (USD MILLION)            292

TABLE 265            EUROPE: GENERATIVE AI MARKET, BY SOFTWARE, 2020–2024 (USD MILLION)   292

TABLE 266            EUROPE: GENERATIVE AI MARKET, BY SOFTWARE, 2025–2032 (USD MILLION)   292

TABLE 267            EUROPE: GENERATIVE AI MARKET, BY SERVICE, 2020–2024 (USD MILLION)            293

TABLE 268            EUROPE: GENERATIVE AI MARKET, BY SERVICE, 2025–2032 (USD MILLION)            293

TABLE 269            EUROPE: GENERATIVE AI MARKET, BY DATA MODALITY,

2020–2024 (USD MILLION)            294

TABLE 270            EUROPE: GENERATIVE AI MARKET, BY DATA MODALITY,

2025–2032 (USD MILLION)            294

TABLE 271            EUROPE: GENERATIVE AI MARKET, BY APPLICATION, 2020–2024 (USD MILLION)              294

TABLE 272            EUROPE: GENERATIVE AI MARKET, BY APPLICATION, 2025–2032 (USD MILLION)              295

TABLE 273            EUROPE: GENERATIVE AI MARKET, BY END USER, 2020–2024 (USD MILLION)                295

TABLE 274            EUROPE: GENERATIVE AI MARKET, BY END USER, 2025–2032 (USD MILLION)                295

TABLE 275            EUROPE: GENERATIVE AI MARKET, BY ENTERPRISE, 2020–2024 (USD MILLION) 296

TABLE 276            EUROPE: GENERATIVE AI MARKET, BY ENTERPRISE, 2025–2032 (USD MILLION) 296

TABLE 277            EUROPE: GENERATIVE AI MARKET, BY BFSI, 2020–2024 (USD MILLION)            297

TABLE 278            EUROPE: GENERATIVE AI MARKET, BY BFSI, 2025–2032 (USD MILLION)            297

TABLE 279            EUROPE: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE,

2020–2024 (USD MILLION)            298

TABLE 280            EUROPE: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE,

2025–2032 (USD MILLION)            298

TABLE 281            EUROPE: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE,

2020–2024 (USD MILLION)            299

TABLE 282            EUROPE: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE,

2025–2032 (USD MILLION)            299

TABLE 283            EUROPE: GENERATIVE AI MARKET, BY TELECOMMUNICATION,

2020–2024 (USD MILLION)            300

TABLE 284            EUROPE: GENERATIVE AI MARKET, BY TELECOMMUNICATION,

2025–2032 (USD MILLION)            300

TABLE 285            EUROPE: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT,

2020–2024 (USD MILLION)            301

TABLE 286            EUROPE: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT,

2025–2032 (USD MILLION)            301

TABLE 287            EUROPE: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS,

2020–2024 (USD MILLION)            302

TABLE 288            EUROPE: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS,

2025–2032 (USD MILLION)            302

TABLE 289            EUROPE: GENERATIVE AI MARKET, BY MANUFACTURING,

2020–2024 (USD MILLION)            302

TABLE 290            EUROPE: GENERATIVE AI MARKET, BY MANUFACTURING,

2025–2032 (USD MILLION)            303

TABLE 291            EUROPE: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE,

2020–2024 (USD MILLION)            303

TABLE 292            EUROPE: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE,

2025–2032 (USD MILLION)            304

TABLE 293            EUROPE: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2020–2024 (USD MILLION)            304

TABLE 294            EUROPE: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2025–2032 (USD MILLION)            305

TABLE 295            EUROPE: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2020–2024 (USD MILLION)            305

TABLE 296            EUROPE: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2025–2032 (USD MILLION)            306

TABLE 297            EUROPE: GENERATIVE AI MARKET, BY COUNTRY, 2020–2024 (USD MILLION)     306

TABLE 298            EUROPE: GENERATIVE AI MARKET, BY COUNTRY, 2025–2032 (USD MILLION)     306

TABLE 299            UK: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            307

TABLE 300            UK: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            307

TABLE 301            GERMANY: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)     308

TABLE 302            GERMANY: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)     308

TABLE 303            FRANCE: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)     309

TABLE 304            FRANCE: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)     309

TABLE 305            ITALY: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            309

TABLE 306            ITALY: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            310

TABLE 307            SPAIN: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            310

TABLE 308            SPAIN: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            311

TABLE 309            FINLAND: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)     311

TABLE 310            FINLAND: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)     311

TABLE 311            REST OF EUROPE: GENERATIVE AI MARKET, BY OFFERING,

2020–2024 (USD MILLION)            312

TABLE 312            REST OF EUROPE: GENERATIVE AI MARKET, BY OFFERING,

2025–2032 (USD MILLION)            312

TABLE 313            ASIA PACIFIC: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)     315

TABLE 314            ASIA PACIFIC: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)     315

TABLE 315            ASIA PACIFIC: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2020–2024 (USD MILLION)            315

TABLE 316            ASIA PACIFIC: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2025–2032 (USD MILLION)            315

TABLE 317            ASIA PACIFIC: GENERATIVE AI MARKET, BY SOFTWARE, 2020–2024 (USD MILLION)   316

TABLE 318            ASIA PACIFIC: GENERATIVE AI MARKET, BY SOFTWARE, 2025–2032 (USD MILLION)   316

TABLE 319            ASIA PACIFIC: GENERATIVE AI MARKET, BY SERVICE, 2020–2024 (USD MILLION)         316

TABLE 320            ASIA PACIFIC: GENERATIVE AI MARKET, BY SERVICE, 2025–2032 (USD MILLION)         317

TABLE 321            ASIA PACIFIC: GENERATIVE AI MARKET, BY DATA MODALITY,

2020–2024 (USD MILLION)            317

TABLE 322            ASIA PACIFIC: GENERATIVE AI MARKET, BY DATA MODALITY,

2025–2032 (USD MILLION)            317

TABLE 323            ASIA PACIFIC: GENERATIVE AI MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            318

TABLE 324            ASIA PACIFIC: GENERATIVE AI MARKET, BY APPLICATION,

2025–2032 (USD MILLION)            318

TABLE 325            ASIA PACIFIC: GENERATIVE AI MARKET, BY END USER, 2020–2024 (USD MILLION)                318

TABLE 326            ASIA PACIFIC: GENERATIVE AI MARKET, BY END USER, 2025–2032 (USD MILLION)                319

TABLE 327            ASIA PACIFIC: GENERATIVE AI MARKET, BY ENTERPRISE,

2020–2024 (USD MILLION)            319

TABLE 328            ASIA PACIFIC: GENERATIVE AI MARKET, BY ENTERPRISE,

2025–2032 (USD MILLION)            320

TABLE 329          ASIA PACIFIC: GENERATIVE AI MARKET, BY BFSI, 2020–2024 (USD MILLION)            320

TABLE 330          ASIA PACIFIC: GENERATIVE AI MARKET, BY BFSI, 2025–2032 (USD MILLION)            321

TABLE 331            ASIA PACIFIC: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE,

2020–2024 (USD MILLION)            321

TABLE 332            ASIA PACIFIC: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE,

2025–2032 (USD MILLION)            322

TABLE 333            ASIA PACIFIC: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE,

2020–2024 (USD MILLION)            322

TABLE 334            ASIA PACIFIC: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE,

2025–2032 (USD MILLION)            323

TABLE 335            ASIA PACIFIC: GENERATIVE AI MARKET, BY TELECOMMUNICATION,

2020–2024 (USD MILLION)            323

TABLE 336            ASIA PACIFIC: GENERATIVE AI MARKET, BY TELECOMMUNICATION,

2025–2032 (USD MILLION)            324

TABLE 337            ASIA PACIFIC: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT,

2020–2024 (USD MILLION)            324

TABLE 338            ASIA PACIFIC: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT,

2025–2032 (USD MILLION)            325

TABLE 339            ASIA PACIFIC: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS,

2020–2024 (USD MILLION)            325

TABLE 340            ASIA PACIFIC: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS,

2025–2032 (USD MILLION)            326

TABLE 341            ASIA PACIFIC: GENERATIVE AI MARKET, BY MANUFACTURING,

2020–2024 (USD MILLION)            326

TABLE 342            ASIA PACIFIC: GENERATIVE AI MARKET, BY MANUFACTURING,

2025–2032 (USD MILLION)            327

TABLE 343            ASIA PACIFIC: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE,

2020–2024 (USD MILLION)            327

TABLE 344            ASIA PACIFIC: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE,

2025–2032 (USD MILLION)            328

TABLE 345            ASIA PACIFIC: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2020–2024 (USD MILLION)            328

TABLE 346            ASIA PACIFIC: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2025–2032 (USD MILLION)            329

TABLE 347            ASIA PACIFIC: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2020–2024 (USD MILLION)            329

TABLE 348            ASIA PACIFIC: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2025–2032 (USD MILLION)            330

TABLE 349            ASIA PACIFIC: GENERATIVE AI MARKET, BY COUNTRY, 2020–2024 (USD MILLION)     330

TABLE 350            ASIA PACIFIC: GENERATIVE AI MARKET, BY COUNTRY, 2025–2032 (USD MILLION)     331

TABLE 351            CHINA: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            331

TABLE 352            CHINA: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            332

TABLE 353            INDIA: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            332

TABLE 354            INDIA: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            332

TABLE 355            JAPAN: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            333

TABLE 356            JAPAN: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            333

TABLE 357            SOUTH KOREA: GENERATIVE AI MARKET, BY OFFERING,

2020–2024 (USD MILLION)            334

TABLE 358            SOUTH KOREA: GENERATIVE AI MARKET, BY OFFERING,

2025–2032 (USD MILLION)            334

TABLE 359            SINGAPORE: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)     335

TABLE 360            SINGAPORE: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)     335

TABLE 361            AUSTRALIA & NEW ZEALAND: GENERATIVE AI MARKET, BY OFFERING,

2020–2024 (USD MILLION)            336

TABLE 362            AUSTRALIA & NEW ZEALAND: GENERATIVE AI MARKET, BY OFFERING,

2025–2032 (USD MILLION)            336

TABLE 363          REST OF ASIA PACIFIC: GENERATIVE AI MARKET, BY OFFERING,

2020–2024 (USD MILLION)            336

TABLE 364          REST OF ASIA PACIFIC: GENERATIVE AI MARKET, BY OFFERING,

2025–2032 (USD MILLION)            337

TABLE 365            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY OFFERING,

2020–2024 (USD MILLION)            338

TABLE 366            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY OFFERING,

2025–2032 (USD MILLION)            338

TABLE 367            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2020–2024 (USD MILLION)            339

TABLE 368            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2025–2032 (USD MILLION)            339

TABLE 369            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SOFTWARE,

2020–2024 (USD MILLION)            339

TABLE 370            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SOFTWARE,

2025–2032 (USD MILLION)            340

TABLE 371            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SERVICE,

2020–2024 (USD MILLION)            340

TABLE 372            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SERVICE,

2025–2032 (USD MILLION)            340

TABLE 373            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY DATA MODALITY,

2020–2024 (USD MILLION)            341

TABLE 374            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY DATA MODALITY,

2025–2032 (USD MILLION)            341

TABLE 375            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            341

TABLE 376            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY APPLICATION,

2025–2032 (USD MILLION)            342

TABLE 377            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY END USER,

2020–2024 (USD MILLION)            342

TABLE 378            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY END USER,

2025–2032 (USD MILLION)            342

TABLE 379            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY ENTERPRISE,

2020–2024 (USD MILLION)            343

TABLE 380            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY ENTERPRISE,

2025–2032 (USD MILLION)            343

TABLE 381            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY BFSI,

2020–2024 (USD MILLION)            344

TABLE 382            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY BFSI,

2025–2032 (USD MILLION)            344

TABLE 383            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE, 2020–2024 (USD MILLION)                 345

TABLE 384            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE, 2025–2032 (USD MILLION)                 345

TABLE 385            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE, 2020–2024 (USD MILLION)            346

TABLE 386            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE, 2025–2032 (USD MILLION)            346

TABLE 387            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY TELECOMMUNICATION, 2020–2024 (USD MILLION)                 347

TABLE 388            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY TELECOMMUNICATION, 2025–2032 (USD MILLION)                 347

TABLE 389            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT, 2020–2024 (USD MILLION)            348

TABLE 390            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT, 2025–2032 (USD MILLION)            348

TABLE 391            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS, 2020–2024 (USD MILLION)            349

TABLE 392            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS, 2025–2032 (USD MILLION)            349

TABLE 393            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY MANUFACTURING,

2020–2024 (USD MILLION)            349

TABLE 394            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY MANUFACTURING,

2025–2032 (USD MILLION)            350

TABLE 395            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE, 2020–2024 (USD MILLION)            350

TABLE 396            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE, 2025–2032 (USD MILLION)            351

TABLE 397            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2020–2024 (USD MILLION) 351

TABLE 398            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2025–2032 (USD MILLION) 352

TABLE 399            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2020–2024 (USD MILLION)            352

TABLE 400            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2025–2032 (USD MILLION)            353

TABLE 401            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            353

TABLE 402            MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY COUNTRY,

2025–2032 (USD MILLION)            353

TABLE 403            SAUDI ARABIA: GENERATIVE AI MARKET, BY OFFERING,

2020–2024 (USD MILLION)            354

TABLE 404            SAUDI ARABIA: GENERATIVE AI MARKET, BY OFFERING,

2025–2032 (USD MILLION)            354

TABLE 405            UAE: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            355

TABLE 406            UAE: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            355

TABLE 407            SOUTH AFRICA: GENERATIVE AI MARKET, BY OFFERING,

2020–2024 (USD MILLION)            356

TABLE 408            SOUTH AFRICA: GENERATIVE AI MARKET, BY OFFERING,

2025–2032 (USD MILLION)            356

TABLE 409          ISRAEL: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            356

TABLE 410          ISRAEL: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            357

TABLE 411            REST OF MIDDLE EAST & AFRICA: GENERATIVE AI MARKET,

BY OFFERING, 2020–2024 (USD MILLION)               357

TABLE 412            REST OF MIDDLE EAST & AFRICA: GENERATIVE AI MARKET,

BY OFFERING, 2025–2032 (USD MILLION)               357

TABLE 413            LATIN AMERICA: GENERATIVE AI MARKET, BY OFFERING,

2020–2024 (USD MILLION)            359

TABLE 414            LATIN AMERICA: GENERATIVE AI MARKET, BY OFFERING,

2025–2032 (USD MILLION)            359

TABLE 415            LATIN AMERICA: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2020–2024 (USD MILLION)            360

TABLE 416            LATIN AMERICA: GENERATIVE AI MARKET, BY INFRASTRUCTURE,

2025–2032 (USD MILLION)            360

TABLE 417            LATIN AMERICA: GENERATIVE AI MARKET, BY SOFTWARE,

2020–2024 (USD MILLION)            360

TABLE 418            LATIN AMERICA: GENERATIVE AI MARKET, BY SOFTWARE,

2025–2032 (USD MILLION)            360

TABLE 419            LATIN AMERICA: GENERATIVE AI MARKET, BY SERVICE,

2020–2024 (USD MILLION)            361

TABLE 420            LATIN AMERICA: GENERATIVE AI MARKET, BY SERVICE,

2025–2032 (USD MILLION)            361

TABLE 421            LATIN AMERICA: GENERATIVE AI MARKET, BY DATA MODALITY,

2020–2024 (USD MILLION)            362

TABLE 422            LATIN AMERICA: GENERATIVE AI MARKET, BY DATA MODALITY,

2025–2032 (USD MILLION)            362

TABLE 423            LATIN AMERICA: GENERATIVE AI MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            362

TABLE 424            LATIN AMERICA: GENERATIVE AI MARKET, BY APPLICATION,

2025–2032 (USD MILLION)            363

TABLE 425            LATIN AMERICA: GENERATIVE AI MARKET, BY END USER,

2020–2024 (USD MILLION)            363

TABLE 426            LATIN AMERICA: GENERATIVE AI MARKET, BY END USER,

2025–2032 (USD MILLION)            363

TABLE 427            LATIN AMERICA: GENERATIVE AI MARKET, BY ENTERPRISE,

2020–2024 (USD MILLION)            364

TABLE 428            LATIN AMERICA: GENERATIVE AI MARKET, BY ENTERPRISE,

2025–2032 (USD MILLION)            364

TABLE 429            LATIN AMERICA: GENERATIVE AI MARKET, BY BFSI, 2020–2024 (USD MILLION) 365

TABLE 430            LATIN AMERICA: GENERATIVE AI MARKET, BY BFSI, 2025–2032 (USD MILLION) 365

TABLE 431            LATIN AMERICA: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE,

2020–2024 (USD MILLION)            366

TABLE 432            LATIN AMERICA: GENERATIVE AI MARKET, BY RETAIL & E-COMMERCE,

2025–2032 (USD MILLION)            366

TABLE 433            LATIN AMERICA: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE,

2020–2024 (USD MILLION)            367

TABLE 434            LATIN AMERICA: GENERATIVE AI MARKET, BY GOVERNMENT & DEFENSE,

2025–2032 (USD MILLION)            367

TABLE 435            LATIN AMERICA: GENERATIVE AI MARKET, BY TELECOMMUNICATION,

2020–2024 (USD MILLION)            368

TABLE 436            LATIN AMERICA: GENERATIVE AI MARKET, BY TELECOMMUNICATION,

2025–2032 (USD MILLION)            368

TABLE 437            LATIN AMERICA: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT,

2020–2024 (USD MILLION)            369

TABLE 438            LATIN AMERICA: GENERATIVE AI MARKET, BY MEDIA & ENTERTAINMENT,

2025–2032 (USD MILLION)            369

TABLE 439            LATIN AMERICA: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS, 2020–2024 (USD MILLION)                 370

TABLE 440            LATIN AMERICA: GENERATIVE AI MARKET, BY TRANSPORTATION & LOGISTICS, 2025–2032 (USD MILLION)                 370

TABLE 441            LATIN AMERICA: GENERATIVE AI MARKET, BY MANUFACTURING,

2020–2024 (USD MILLION)            371

TABLE 442            LATIN AMERICA: GENERATIVE AI MARKET, BY MANUFACTURING,

2025–2032 (USD MILLION)            371

TABLE 443            LATIN AMERICA: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE, 2020–2024 (USD MILLION)                 372

TABLE 444            LATIN AMERICA: GENERATIVE AI MARKET, BY HEALTHCARE & LIFE SCIENCE, 2025–2032 (USD MILLION)                 372

TABLE 445            LATIN AMERICA: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2020–2024 (USD MILLION)            373

TABLE 446            LATIN AMERICA: GENERATIVE AI MARKET, BY SOFTWARE & TECHNOLOGY PROVIDER, 2025–2032 (USD MILLION)            373

TABLE 447            LATIN AMERICA: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2020–2024 (USD MILLION)            374

TABLE 448            LATIN AMERICA: GENERATIVE AI MARKET, BY ENERGY & UTILITY,

2025–2032 (USD MILLION)            374

TABLE 449            LATIN AMERICA: GENERATIVE AI MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            374

TABLE 450            LATIN AMERICA: GENERATIVE AI MARKET, BY COUNTRY,

2025–2032 (USD MILLION)            375

TABLE 451          BRAZIL: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)            375

TABLE 452          BRAZIL: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)            376

TABLE 453            MEXICO: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)     376

TABLE 454            MEXICO: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)     376

TABLE 455            ARGENTINA: GENERATIVE AI MARKET, BY OFFERING, 2020–2024 (USD MILLION)     377

TABLE 456            ARGENTINA: GENERATIVE AI MARKET, BY OFFERING, 2025–2032 (USD MILLION)     377

TABLE 457            REST OF LATIN AMERICA: GENERATIVE AI MARKET,

BY OFFERING, 2020–2024 (USD MILLION)               378

TABLE 458            REST OF LATIN AMERICA: GENERATIVE AI MARKET,

BY OFFERING, 2025–2032 (USD MILLION)               378

TABLE 459            OVERVIEW OF STRATEGIES ADOPTED BY KEY GENERATIVE AI VENDORS,

2020–2024              379

TABLE 460            GENERATIVE AI MARKET: DEGREE OF COMPETITION 384

TABLE 461            GENERATIVE AI MARKET: REGION FOOTPRINT                 399

TABLE 462            GENERATIVE AI MARKET: OFFERING FOOTPRINT       400

TABLE 463            GENERATIVE AI MARKET: DATA MODALITY FOOTPRINT       401

TABLE 464            GENERATIVE AI MARKET: END USER FOOTPRINT       402

TABLE 465            GENERATIVE AI MARKET: KEY STARTUPS/SMES                 405

TABLE 466            GENERATIVE AI MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES   408

TABLE 467            GENERATIVE AI MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS,

JANUARY 2023–MAY 2025               409

TABLE 468            GENERATIVE AI MARKET: DEALS, JANUARY 2023–MAY 2025   426

TABLE 469            MICROSOFT: COMPANY OVERVIEW        462

TABLE 470            MICROSOFT: PRODUCTS OFFERED         463

TABLE 471            MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS             464

TABLE 472            MICROSOFT: DEALS       466

TABLE 473            AWS: COMPANY OVERVIEW        470

TABLE 474            AWS: PRODUCTS OFFERED         471

TABLE 475            AWS: PRODUCT LAUNCHES AND ENHANCEMENTS             473

TABLE 476            AWS: DEALS       474

TABLE 477            GOOGLE: COMPANY OVERVIEW               479

TABLE 478            GOOGLE: PRODUCTS OFFERED                480

TABLE 479            GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS             482

TABLE 480            GOOGLE: DEALS              483

TABLE 481            ADOBE: COMPANY OVERVIEW  488

TABLE 482            ADOBE: PRODUCTS OFFERED   489

TABLE 483            ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS             491

TABLE 484            ADOBE: DEALS 492

TABLE 485            OPENAI: COMPANY OVERVIEW 495

TABLE 486            OPENAI: PRODUCTS OFFERED  496

TABLE 487            OPENAI: PRODUCT LAUNCHES AND ENHANCEMENTS             497

TABLE 488            OPENAI: DEALS 498

TABLE 489            IBM: COMPANY OVERVIEW         501

TABLE 490            IBM: PRODUCTS OFFERED          502

TABLE 491            IBM: PRODUCT LAUNCHES AND ENHANCEMENTS             504

TABLE 492            IBM: DEALS        505

TABLE 493            META: COMPANY OVERVIEW     508

TABLE 494            META: PRODUCTS OFFERED      509

TABLE 495            META: PRODUCT LAUNCHES AND ENHANCEMENTS             510

TABLE 496            META: DEALS    512

TABLE 497            ANTHROPIC: COMPANY OVERVIEW        514

TABLE 498            ANTHROPIC: PRODUCTS OFFERED         515

TABLE 499            ANTHROPIC: PRODUCT LAUNCHES AND ENHANCEMENTS             515

TABLE 500            ANTHROPIC: DEALS       516

TABLE 501            NVIDIA: COMPANY OVERVIEW  517

TABLE 502            NVIDIA: PRODUCTS OFFERED   518

TABLE 503            NVIDIA: PRODUCT LAUNCHES AND ENHANCEMENTS             520

TABLE 504            NVIDIA: DEALS 521

TABLE 505            ACCENTURE: COMPANY OVERVIEW       524

TABLE 506            ACCENTURE: PRODUCTS OFFERED        525

TABLE 507            ACCENTURE: DEALS       526

TABLE 508            CAPGEMINI: COMPANY OVERVIEW         528

TABLE 509            CAPGEMINI: PRODUCTS OFFERED          529

TABLE 510            CAPGEMINI: PRODUCT LAUNCHES AND ENHANCEMENTS             530

TABLE 511            CAPGEMINI: DEALS        530

TABLE 512            HPE: COMPANY OVERVIEW         532

TABLE 513            HPE: PRODUCTS OFFERED          533

TABLE 514            HPE: PRODUCT LAUNCHES AND ENHANCEMENTS             534

TABLE 515            HPE: DEALS        536

TABLE 516            AMD: COMPANY OVERVIEW       537

TABLE 517            AMD: PRODUCTS OFFERED        538

TABLE 518            AMD: PRODUCT LAUNCHES AND ENHANCEMENTS             540

TABLE 519            AMD: DEALS      542

TABLE 520            ORACLE: COMPANY OVERVIEW                544

TABLE 521            ORACLE: PRODUCTS OFFERED 545

TABLE 522            ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS             547

TABLE 523            ORACLE: DEALS                548

TABLE 524            SALESFORCE: COMPANY OVERVIEW      550

TABLE 525            SALESFORCE: PRODUCTS OFFERED       551

TABLE 526            SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS             553

TABLE 527            SALESFORCE: DEALS      554

TABLE 528            TELUS INTERNATIONAL: COMPANY OVERVIEW                 556

TABLE 529            TELUS INTERNATIONAL: PRODUCTS OFFERED                 557

TABLE 530            INNODATA: COMPANY OVERVIEW          558

TABLE 531            INNODATA: PRODUCTS OFFERED           559

TABLE 532            INNODATA: PRODUCT LAUNCHES AND ENHANCEMENTS             560

TABLE 533            CENTIFIC: COMPANY OVERVIEW             562

TABLE 534            CENTIFIC: PRODUCTS OFFERED              563

TABLE 535            CENTIFIC: PRODUCT LAUNCHES AND ENHANCEMENTS             563

TABLE 536            CENTIFIC: DEALS             563

TABLE 537            HQE SYSTEMS: COMPANY OVERVIEW    575

TABLE 538            HQE SYSTEMS: PRODUCTS OFFERED     576

TABLE 539            LARGE LANGUAGE MODEL MARKET, BY OFFERING, 2020–2023 (USD MILLION)     600

TABLE 540            LARGE LANGUAGE MODEL MARKET, BY OFFERING, 2024–2030 (USD MILLION)     601

TABLE 541            LARGE LANGUAGE MODEL MARKET, BY ARCHITECTURE,

2020–2023 (USD MILLION)            602

TABLE 542            LARGE LANGUAGE MODEL MARKET, BY ARCHITECTURE,

2024–2030 (USD MILLION)            602

TABLE 543            LARGE LANGUAGE MODEL MARKET, BY MODALITY, 2020–2023 (USD MILLION)   603

TABLE 544            LARGE LANGUAGE MODEL MARKET, BY MODALITY, 2024–2030 (USD MILLION)   603

TABLE 545            LARGE LANGUAGE MODEL MARKET, BY MODEL SIZE, 2020–2023 (USD MILLION) 604

TABLE 546            LARGE LANGUAGE MODEL MARKET, BY MODEL SIZE, 2024–2030 (USD MILLION) 605

TABLE 547            LARGE LANGUAGE MODEL MARKET, BY APPLICATION, 2020–2023 (USD MILLION)              606

TABLE 548            LARGE LANGUAGE MODEL MARKET, BY APPLICATION, 2024–2030 (USD MILLION)              606

TABLE 549            LARGE LANGUAGE MODEL MARKET, BY END USER, 2020–2023 (USD MILLION)                607

TABLE 550            LARGE LANGUAGE MODEL MARKET, BY END USER, 2024–2030 (USD MILLION)                608

TABLE 551            LARGE LANGUAGE MODEL MARKET, BY REGION, 2020–2023 (USD MILLION)          609

TABLE 552            LARGE LANGUAGE MODEL MARKET, BY REGION, 2024–2030 (USD MILLION)          609

TABLE 553            ARTIFICIAL INTELLIGENCE MARKET, BY OFFERING, 2020–2024 (USD BILLION)      610

TABLE 554            ARTIFICIAL INTELLIGENCE MARKET, BY OFFERING, 2025–2032 (USD BILLION)      611

TABLE 555            ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY, 2020–2024 (USD BILLION)             611

TABLE 556            ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY, 2025–2032 (USD BILLION)             612

TABLE 557            ARTIFICIAL INTELLIGENCE MARKET, BY BUSINESS FUNCTION,

2020–2024 (USD BILLION)             612

TABLE 558            ARTIFICIAL INTELLIGENCE MARKET, BY BUSINESS FUNCTION,

2025–2032 (USD BILLION)             613

TABLE 559            ARTIFICIAL INTELLIGENCE MARKET, BY ENTERPRISE APPLICATION,

2020–2024 (USD BILLION)             614

TABLE 560            ARTIFICIAL INTELLIGENCE MARKET, BY ENTERPRISE APPLICATION,

2025–2032 (USD BILLION)             614

TABLE 561            ARTIFICIAL INTELLIGENCE MARKET, BY END USER, 2020–2024 (USD BILLION) 615

TABLE 562            ARTIFICIAL INTELLIGENCE MARKET, BY END USER, 2025–2032 (USD BILLION) 615

TABLE 563            ARTIFICIAL INTELLIGENCE MARKET, BY REGION, 2020–2024 (USD BILLION)           616

TABLE 564            ARTIFICIAL INTELLIGENCE MARKET, BY REGION, 2025–2032 (USD BILLION)           616

LIST OF FIGURES

FIGURE 1              GENERATIVE AI MARKET: RESEARCH DESIGN                 59

FIGURE 2              DATA TRIANGULATION                63

FIGURE 3              GENERATIVE AI MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES         64

FIGURE 4              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP

(SUPPLY-SIDE): REVENUE FROM SOFTWARE/INFRASTRUCTURE/SERVICES OF GENERATIVE AI MARKET               65

FIGURE 5              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP

(SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/INFRASTRUCTURE/SERVICES OF GENERATIVE AI MARKET               66

FIGURE 6              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP

(SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/INFRASTRUCTURE/ SERVICES OF GENERATIVE AI MARKET               67

FIGURE 7              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP

(DEMAND-SIDE): SHARE OF GENERATIVE AI THROUGH OVERALL IT SPENDING 68

FIGURE 8              GENERATIVE AI MARKET: RESEARCH LIMITATIONS    72

FIGURE 9              INFRASTRUCTURE SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2025        76

FIGURE 10            COMPUTE SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2025             76

FIGURE 11            GENERATIVE AI SAAS TO BE LARGEST SOFTWARE SEGMENT IN 2025    77

FIGURE 12            MODEL DEVELOPMENT & FINE-TUNING SERVICES SEGMENT TO ACCOUNT

FOR LARGEST MARKET SHARE IN 2025   77

FIGURE 13            TEXT SEGMENT TO DOMINATE MARKET IN 2025        77

FIGURE 14            CONTENT MANAGEMENT SEGMENT TO LEAD MARKET IN 2025                78

FIGURE 15            ENTERPRISES SEGMENT TO DOMINATE MARKET IN 2025                78

FIGURE 16            HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST GROWTH

RATE DURING FORECAST PERIOD           78

FIGURE 17            ASIA PACIFIC TO REGISTER FASTEST GROWTH RATE BETWEEN 2024 AND 2030  79

FIGURE 18            INCREASING DEMAND FOR FOUNDATION MODELS AND IMPROVING PERFORMANCE OF GEN AI-POWERED SEARCH TO DRIVE MARKET 80

FIGURE 19            MULTIMODAL SEGMENT TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD  81

FIGURE 20            INFRASTRUCTURE AND SOFTWARE & TECHNOLOGY PROVIDERS SEGMENTS

TO ACCOUNT FOR LARGEST MARKET SHARES IN NORTH AMERICA IN 2025              81

FIGURE 21            NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2025   82

FIGURE 22            GENERATIVE AI MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,

AND CHALLENGES          84

FIGURE 23            EVOLUTION OF GENERATIVE AI               91

FIGURE 24            GENERATIVE AI MATURITY CURVE         92

FIGURE 25            GENERATIVE AI MARKET: SUPPLY CHAIN ANALYSIS            94

FIGURE 26            KEY PLAYERS IN GENERATIVE AI MARKET ECOSYSTEM       98

FIGURE 27            GENERATIVE AI EQUITY FUNDING AND DEALS, 2020–2024              109

FIGURE 28            GENERATIVE AI EQUITY FUNDING, BY GEN AI STACK, 2020–2024              109

FIGURE 29           LARGEST FUNDING ROUNDS IN GENERATIVE AI, 2024 (USD BILLION)        110

FIGURE 30            LEADING AI STARTUPS, BY FUNDING VALUE (MILLION) AND FUNDING ROUND, UNTIL 2025 111

FIGURE 31            EXPORT OF PROCESSORS AND CONTROLLERS, BY KEY COUNTRY,

2017–2024 (USD BILLION)             130

FIGURE 32            IMPORT OF PROCESSORS AND CONTROLLERS, BY KEY COUNTRY,

2017–2024 (USD BILLION)             131

FIGURE 33            NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2016–2025               133

FIGURE 34            REGIONAL ANALYSIS OF PATENTS GRANTED, 2016–2025              135

FIGURE 35            GENERATIVE AI MARKET: PORTER’S FIVE FORCES ANALYSIS           140

FIGURE 36            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE ENTERPRISE END USERS        141

FIGURE 37            KEY BUYING CRITERIA FOR TOP THREE ENTERPRISE END USERS               142

FIGURE 38            TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS   143

FIGURE 39            SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD          146

FIGURE 40            MULTIMODAL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD      184

FIGURE 41            SYNTHETIC DATA MANAGEMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 194

FIGURE 42            ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR THAN CONSUMERS SEGMENT DURING FORECAST PERIOD                225

FIGURE 43            HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 227

FIGURE 44            ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD       268

FIGURE 45            INDIA TO WITNESS HIGHEST GROWTH RATE IN GENERATIVE AI MARKET DURING FORECAST PERIOD  269

FIGURE 46            NORTH AMERICA: GENERATIVE AI MARKET SNAPSHOT          271

FIGURE 47            ASIA PACIFIC: GENERATIVE AI MARKET SNAPSHOT          314

FIGURE 48            GENERATIVE AI MARKET: REVENUE ANALYSIS OF FIVE KEY PLAYERS, 2020–2024               382

FIGURE 49            SHARE ANALYSIS OF LEADING COMPANIES IN GENERATIVE AI MARKET, 2024   384

FIGURE 50            PRODUCT COMPARATIVE ANALYSIS, BY TEXT GENERATOR      388

FIGURE 51            PRODUCT COMPARATIVE ANALYSIS, BY IMAGE GENERATOR      390

FIGURE 52            PRODUCT COMPARATIVE ANALYSIS, BY VIDEO GENERATOR      392

FIGURE 53            PRODUCT COMPARATIVE ANALYSIS, BY AUDIO & SPEECH GENERATOR 393

FIGURE 54            COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS        395

FIGURE 55            YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK

BETA OF KEY VENDORS                395

FIGURE 56            GENERATIVE AI MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024         397

FIGURE 57            GENERATIVE AI MARKET: COMPANY FOOTPRINT       398

FIGURE 58            GENERATIVE AI MARKET: COMPANY EVALUATION MATRIX

(STARTUPS/SMES), 2024                404

FIGURE 59            MICROSOFT: COMPANY SNAPSHOT        462

FIGURE 60            AWS: COMPANY SNAPSHOT        471

FIGURE 61            GOOGLE: COMPANY SNAPSHOT               480

FIGURE 62            ADOBE: COMPANY SNAPSHOT  489

FIGURE 63            IBM: COMPANY SNAPSHOT         502

FIGURE 64            META: COMPANY SNAPSHOT    509

FIGURE 65            NVIDIA: COMPANY SNAPSHOT 518

FIGURE 66            ACCENTURE: COMPANY SNAPSHOT       525

FIGURE 67            CAPGEMINI: COMPANY SNAPSHOT         529

FIGURE 68            HPE: COMPANY SNAPSHOT        533

FIGURE 69            AMD: COMPANY SNAPSHOT       538

FIGURE 70            ORACLE: COMPANY SNAPSHOT                545

FIGURE 71            SALESFORCE: COMPANY SNAPSHOT      551

FIGURE 72            TELUS INTERNATIONAL: COMPANY SNAPSHOT                 556

FIGURE 73            INNODATA: COMPANY SNAPSHOT          559

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