조사회사 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2023년11월
Telecom API Market – Global Forecast To 2028
통신 (Telecom) API 시장 : API 유형 (SMS, MMS, & RCS, IVR/음성 저장소 및 음성 제어, 지불, WebRTC, ID/SSO & 가입자, 위치 정보, M2M & IoT, 콘텐츠 배달), 사용자 (기업, 파트너, 사내), 지역별 – 2028년까지의 세계 예측
Telecom API Market by Type of API (SMS, MMS, & RCS, IVR/Voice Store & Voice Control, Payment, WebRTC, ID/SSO & Subscriber, Location, M2M & IoT, Content Delivery), User (Enterprise, Partner, Internal) and Region – Global Forecast to 2028
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Report Overview
MarketsandMarkets forecasts that the telecom API market size is projected to grow from USD 320.9 billion in 2023 to USD 664.9 billion by 2028, at a CAGR of 15.7% during the forecast period. Telecom operators are exploring new revenue streams through API monetization. By opening up their network capabilities through APIs, operators can enable third-party developers to create innovative services, leading to new revenue-generation opportunities.
“By type of API, the location API segment is expected to grow with the highest CAGR during the forecast period.”
The location API plays a key role in navigation applications, logistics for asset tracking, and ensuring user privacy with robust consent mechanisms. As it taps into multiple location data sources, including satellite-based navigation systems, cellular networks, and Wi-Fi access points, developers can choose the most suitable method for their specific needs. While offering benefits like improved user experiences and enhanced safety features, developers must navigate challenges such as privacy concerns, battery impact, and security considerations to ensure responsible and effective implementation of Location APIs in the telecom ecosystem.
“By user, the enterprise developer segment is expected to hold the largest market size during the forecast period.”
The role of enterprise developers extends beyond mere customization, as they contribute to the continual evolution of communication technologies, fostering a realm where customer engagement is enhanced through automated messaging systems, chatbots, and sophisticated voice recognition services. As indispensable contributors to the telecom API market, enterprise developers play a pivotal role in shaping the future of business communications, driving innovation, and optimizing operational processes.
“Asia Pacific is expected to grow with the highest CAGR during the forecast period.”
The Asia Pacific region has become a hotbed for the rapid adoption of telecom APIs. 5G technology is expected to revolutionize the telecom industry, offering faster data speeds, lower latency, and a wider range of applications. This growth is expected to create new opportunities for telecom API providers to develop innovative solutions for 5G-enabled applications. The major players in the Asia Pacific telecom API market are offering a wide range of telecom APIs, including APIs for SMS, voice, data, and mobile advertising. Additionally, the advent of technologies like 5G and the overall regulatory environment play crucial roles in shaping the telecom API landscape in the Asia Pacific, offering new avenues for innovation and investment in telecommunications infrastructure.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
§ By Company: Tier 1–35%, Tier 2–45%, and Tier 3–20%
§ By Designation: C-Level Executives–35%, Director Level–25%, and Others–40%
§ By Region: North America–45%, Europe–20%, APAC–30%, RoW–5%
The major players in the Telecom API market are Twilio (US), AT&T (US), Vodafone Group (UK), Google (US), Telefonica (Spain), Verizon (US), Ericsson (Sweden), Deutsche Telekom (Germany), Orange SA (France), Cisco (US), Nokia (Finland), Huawei (China), Bharti Airtel (India), Mavenir (US), Boku (US), RapidAPI (US), LocationSmart (US), SMSLOTS (Turkey), Xeebi (US), Plivo (US), Tenios (Germany), EnableX (Singapore), MessageBird (Netherlands), Telnyx (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the telecom API market.
Research Coverage
The report segments the global Telecom API market by type of API has been classified SMS, MMS and RCS API, IVR/voice store and voice control API, payment API, web RTC API, ID/SSO and subscriber API, location API, M2M and IOT API, content delivery API, and Others. By user, the telecom API market is divided into four categories: enterprise developer, internal developer, partner developer, long tail developer. By region, the market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Key benefits of the report
The report would help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall telecom API market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (advancements in 5G technology will help to propel the demand for innovative and high-speed telecom APIs, increasing adoption of IoT devices and applications to demand scalable APIs for connectivity, increasing demand for mobile data and the rise of digital communication, increasing popularity of open APIs to drive the telecom API market), restraints (concerns about data security and privacy are impeding the widespread adoption of new APIs, compatibility issues with existing legacy systems are obstructing the seamless integration of APIs), opportunities (development of marketplaces for buying and selling APIs is fostering innovation, utilizing data analytics through APIs is providing insights and enabling creation of new revenue channels), and challenges (technical complexity in management of various protocols and frameworks across different APIs, interoperability among diverse APIs and platforms is hindered by the absence of standardized protocols).
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the telecom API market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the telecom API market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the telecom API market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as Twilio (US), AT&T (US), Vodafone Group (UK), Google (US), Telefonica (Spain), Verizon (US), Ericsson (Sweden), Deutsche Telekom (Germany), Orange SA (France), Cisco (US), Nokia (Finland), Huawei (China), Bharti Airtel (India), Mavenir (US), Boku (US), RapidAPI (US), LocationSmart (US), SMSLOTS (Turkey), Xeebi (US), Plivo (US), Tenios (Germany), EnableX (Singapore), MessageBird (Netherlands), Telnyx (US).
Table of Contents
1 INTRODUCTION 22
1.1 STUDY OBJECTIVES 22
1.2 MARKET DEFINITION 22
1.2.1 INCLUSIONS AND EXCLUSIONS 22
1.3 MARKET SCOPE 23
1.3.1 MARKET SEGMENTATION 23
1.3.2 REGIONS COVERED 24
1.3.3 YEARS CONSIDERED 24
1.4 CURRENCY CONSIDERED 25
TABLE 1 USD EXCHANGE RATES, 2019–2022 25
1.5 STAKEHOLDERS 25
1.6 SUMMARY OF CHANGES 25
2 RESEARCH METHODOLOGY 27
2.1 RESEARCH DATA 27
FIGURE 1 TELECOM API MARKET: RESEARCH DESIGN 27
2.1.1 SECONDARY DATA 28
2.1.1.1 Secondary sources 28
2.1.2 PRIMARY DATA 28
2.1.2.1 Primary interviews with experts 29
2.1.2.2 Breakup of primary profiles 29
2.1.2.3 Primary sources 30
2.1.2.4 Key industry insights 30
2.2 MARKET BREAKUP AND DATA TRIANGULATION 31
FIGURE 2 DATA TRIANGULATION 31
2.3 MARKET SIZE ESTIMATION 32
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): TELECOM API MARKET 32
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (DEMAND SIDE): TELECOM API MARKET 32
2.3.1 TOP-DOWN APPROACH 33
FIGURE 5 TOP-DOWN APPROACH 33
2.3.2 BOTTOM-UP APPROACH 33
FIGURE 6 BOTTOM-UP APPROACH 34
2.4 MARKET FORECAST 34
TABLE 2 RISK ASSESSMENT 34
2.5 RESEARCH ASSUMPTIONS 35
2.6 RESEARCH LIMITATIONS 36
2.7 TELECOM API MARKET: RECESSION IMPACT 36
3 EXECUTIVE SUMMARY 38
FIGURE 7 TELECOM API MARKET, 2021–2028 (USD BILLION) 38
FIGURE 8 TELECOM API MARKET, REGIONAL SHARE, 2023 39
FIGURE 9 ASIA PACIFIC – MOST LUCRATIVE MARKET FOR INVESTMENTS DURING FORECAST PERIOD 40
4 PREMIUM INSIGHTS 41
4.1 TELECOM API MARKET – BRIEF OVERVIEW 41
FIGURE 10 GROWING INTERNET PENETRATION AND USE OF SMARTPHONES TO ACT AS OPPORTUNITIES IN TELECOM API MARKET 41
4.2 NORTH AMERICA: TELECOM API MARKET, BY TYPE OF API AND COUNTRY 41
FIGURE 11 SMS, MMS, AND RCS API AND US TO DOMINATE IN NORTH AMERICA 41
4.3 ASIA PACIFIC: TELECOM API MARKET, BY TYPE OF API & TOP THREE COUNTRIES 42
FIGURE 12 SMS, MMS, AND RCS API AND CHINA TO LEAD ASIA PACIFIC MARKET 42
5 MARKET OVERVIEW AND INDUSTRY TRENDS 43
5.1 INTRODUCTION 43
5.2 MARKET DYNAMICS 43
FIGURE 13 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: TELECOM API MARKET 43
5.2.1 DRIVERS 44
5.2.1.1 Advancements in 5G technology to propel demand for innovative and high-speed telecom APIs 44
5.2.1.2 Increasing adoption of IoT devices and applications that demand scalable APIs for connectivity 44
5.2.1.3 Increasing demand for mobile data and rise of digital communication 44
5.2.1.4 Increasing popularity of open APIs 45
5.2.2 RESTRAINTS 45
5.2.2.1 Concerns about data security and privacy with new APIs 45
5.2.2.2 Compatibility issues with existing legacy systems that obstruct seamless integration 45
5.2.3 OPPORTUNITIES 46
5.2.3.1 Development of marketplaces for buying and selling APIs 46
5.2.3.2 Valuable insights through API data analytics and creation of new revenue channels 46
5.2.4 CHALLENGES 46
5.2.4.1 Technical complexity in management of various protocols and frameworks across different APIs 46
5.2.4.2 Interoperability among diverse APIs and platforms hindered by absence of standardized protocols 47
5.3 INDUSTRY TRENDS 47
5.3.1 BRIEF HISTORY OF TELECOM API 47
FIGURE 14 BRIEF HISTORY OF TELECOM API 47
5.3.1.1 1980s–1990s 48
5.3.1.2 1990s–2000s 48
5.3.1.3 2000–2010 48
5.3.1.4 2010–2020 48
5.3.1.5 2020–present 49
5.3.2 ECOSYSTEM: TELECOM API MARKET 49
TABLE 3 ECOSYSTEM ANALYSIS: TELECOM API MARKET 49
FIGURE 15 ECOSYSTEM: TELECOM API MARKET 50
5.3.3 CASE STUDY ANALYSIS 51
5.3.3.1 Case Study 1: Twilio improves University of Warwick’s student engagement and communication and security of student accounts 51
5.3.3.2 Case Study 2: SmarterKey overcomes challenge of letting guests into rental properties with Twilio’s two-way SMS capabilities 51
5.3.3.3 Case Study 3: Wrizto Healthcare implements EnableX’s Live Video Calling API 52
5.3.3.4 Case study 4: AT&T saves 2 million work hours annually with implementation of MuleSoft adopting API-led connectivity 52
5.3.3.5 Case study 5: Apigee NeosAlpha helps Vodafone Network as a Platform to boost its API proxies performance 53
5.3.4 VALUE CHAIN ANALYSIS 53
FIGURE 16 VALUE CHAIN ANALYSIS: TELECOM API MARKET 53
5.3.5 REGULATORY LANDSCAPE 54
5.3.5.1 Regulatory bodies, government agencies, and other organizations 54
TABLE 4 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 54
TABLE 5 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 54
TABLE 6 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 55
TABLE 7 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 55
5.3.5.2 North America 55
5.3.5.2.1 US 55
5.3.5.3 Europe 56
5.3.5.4 Asia Pacific 56
5.3.5.4.1 India 56
5.3.5.5 Middle East & Africa 56
5.3.5.5.1 UAE 56
5.3.5.6 Latin America 56
5.3.5.6.1 Brazil 56
5.3.5.6.2 Mexico 56
5.3.6 PRICING ANALYSIS 57
5.3.6.1 Average selling price trend of key players, by type of API 57
FIGURE 17 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE OF API 57
TABLE 8 AVERAGE SELLING PRICES OF KEY PLAYERS, BY TYPE OF API 57
5.3.6.2 Indicative pricing analysis, by type of API 58
TABLE 9 INDICATIVE PRICING LEVELS OF TELECOM API, BY TYPE 58
5.3.7 TECHNOLOGY ANALYSIS 58
5.3.7.1 Key technologies 58
5.3.7.1.1 5G 58
5.3.7.1.2 Edge computing 59
5.3.7.1.3 Artificial intelligence and machine learning 59
5.3.7.1.4 Blockchain 59
5.3.7.2 Complementary technologies 59
5.3.7.2.1 Cloud computing 59
5.3.7.2.2 Big data and analytics 60
5.3.7.3 Adjacent technologies 60
5.3.7.3.1 WebRTC 60
5.3.7.3.2 Session initiation protocol (SIP) 60
5.3.7.3.3 RestfulAPI 60
5.3.7.3.4 DevOps 60
5.3.8 PATENT ANALYSIS 61
5.3.8.1 Methodology 61
FIGURE 18 LIST OF MAJOR PATENTS FOR TELECOM API 61
5.3.8.2 List of major patents 62
5.3.9 KEY STAKEHOLDERS & BUYING CRITERIA 63
5.3.9.1 Key stakeholders in buying criteria 63
FIGURE 19 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE USER TYPES 63
TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE USER TYPES 64
5.3.9.2 Buying criteria 64
FIGURE 20 KEY BUYING CRITERIA FOR TOP THREE USER TYPES 64
TABLE 11 KEY BUYING CRITERIA FOR TOP THREE USER TYPES 64
5.3.10 KEY CONFERENCES & EVENTS, 2023–2024 65
TABLE 12 KEY CONFERENCES & EVENTS, 2023–2024 65
5.3.11 PORTER’S FIVE FORCES ANALYSIS 65
TABLE 13 TELECOM API MARKET: PORTER’S FIVE FORCES MODEL ANALYSIS 66
FIGURE 21 TELECOM API MARKET: PORTER’S FIVE FORCES MODEL 66
5.3.11.1 Threat of new entrants 66
5.3.11.2 Threat of substitutes 67
5.3.11.3 Bargaining power of buyers 67
5.3.11.4 Bargaining power of suppliers 67
5.3.11.5 Intensity of competitive rivalry 67
5.3.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS 68
FIGURE 22 TRENDS/DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS 68
5.3.13 BEST PRACTICES IN TELECOM API MARKET 68
5.3.13.1 Authentication and Authorization 68
5.3.13.2 Use of Standard Protocols and Data Formats 68
5.3.13.3 Placement of API beyond Gateway 68
5.3.13.4 Optimized Requests and Responses 69
5.3.13.5 Comprehensive Documentation 69
5.3.13.6 Unit and Integration Testing 69
5.3.14 CURRENT AND EMERGING BUSINESS MODELS 69
5.3.14.1 Direct Monetization Model 69
5.3.14.2 Indirect Monetization Model 69
5.3.14.3 API-as-a-service (AaaS)Model 69
5.3.14.4 API Marketplaces Model 69
5.3.15 TELECOM API TOOLS, FRAMEWORKS, AND TECHNIQUES 70
5.3.16 FUTURE LANDSCAPE OF TELECOM API MARKET 70
5.3.16.1 Telecom API Technology Roadmap till 2030 70
5.3.16.1.1 Short-term roadmap (2023–2025) 70
5.3.16.1.2 Mid-term roadmap (2026–2028) 70
5.3.16.1.3 Long-term roadmap (2028–2030) 71
6 TELECOM API MARKET, BY TYPE OF API 72
6.1 INTRODUCTION 73
FIGURE 23 SMS, MMS, AND RCS API SEGMENT TO HAVE LARGEST MARKET SIZE DURING FORECAST PERIOD 73
6.1.1 TYPE OF API: MARKET DRIVERS 73
TABLE 14 TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 74
TABLE 15 TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 74
6.2 SMS, MMS, AND RCS API 75
6.2.1 NEED TO INTEGRATE MESSAGING CAPABILITIES IN APPLICATIONS TO DRIVE SEGMENT 75
TABLE 16 SMS, MMS, AND RCS API: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 75
TABLE 17 SMS, MMS, AND RCS API: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 75
6.3 IVR/VOICE STORE & VOICE CONTROL API 76
6.3.1 GROWING DEMAND FOR NATURAL AND INTUITIVE USER EXPERIENCE TO BOOST SEGMENT GROWTH 76
TABLE 18 IVR/VOICE STORE & VOICE CONTROL API: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 76
TABLE 19 IVR/VOICE STORE & VOICE CONTROL API: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 76
6.4 PAYMENT API 77
6.4.1 INCREASING NEED TO ENHANCE USER EXPERIENCE TO PROPEL GROWTH OF SEGMENT 77
TABLE 20 PAYMENT API: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 77
TABLE 21 PAYMENT API: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 77
6.5 WEBRTC API 78
6.5.1 INCREASING DEMAND FOR REAL-TIME INTERACTION AND COLLABORATION TO DRIVE SEGMENT 78
TABLE 22 WEBRTC API: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 78
TABLE 23 WEBRTC API: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 78
6.6 ID/SSO & SUBSCRIBER API 79
6.6.1 INCREASING NEED FOR USER AUTHENTICATION, AUTHORIZATION, AND SUBSCRIBER MANAGEMENT TO DRIVE SEGMENT 79
TABLE 24 ID/SSO & SUBSCRIBER API: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 79
TABLE 25 ID/SSO & SUBSCRIBER API: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 79
6.7 LOCATION API 80
6.7.1 INCREASING NEED FOR HIGH NETWORK PERFORMANCE, PERSONALIZED SERVICES, AND OPTIMIZED OPERATIONS BOOSTS SEGMENT 80
TABLE 26 LOCATION API: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 80
TABLE 27 LOCATION API: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 80
6.8 M2M & IOT API 81
6.8.1 NEED FOR MANAGEMENT OF VAST NETWORK OF CONNECTED DEVICES TO PROPEL SEGMENT 81
TABLE 28 M2M & IOT API: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 81
TABLE 29 M2M & IOT API: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 81
6.9 CONTENT DELIVERY API 82
6.9.1 SEGMENT DRIVEN BY RISING DEMAND FOR PERSONALIZED, DYNAMIC CONTENT DELIVERY 82
TABLE 30 CONTENT DELIVERY API: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 82
TABLE 31 CONTENT DELIVERY API: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 82
6.10 OTHERS 83
6.10.1 GROWTH OF MOBILE APPLICATIONS AND DATA TRAFFIC TO DRIVE SEGMENT 83
TABLE 32 OTHERS: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 83
TABLE 33 OTHERS: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 83
7 TELECOM API MARKET, BY USER 84
7.1 INTRODUCTION 85
FIGURE 24 ENTERPRISE DEVELOPER SEGMENT TO DOMINATE DURING FORECAST PERIOD 85
7.1.1 USER: MARKET DRIVERS 85
TABLE 34 TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 86
TABLE 35 TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 86
7.2 ENTERPRISE DEVELOPER 86
7.2.1 INCREASED NEED FOR DIGITAL TRANSFORMATION AND MODERNIZATION TO DRIVE SEGMENT 86
TABLE 36 ENTERPRISE DEVELOPER: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 86
TABLE 37 ENTERPRISE DEVELOPER: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 87
7.3 INTERNAL DEVELOPER 87
7.3.1 GROWING NEED FOR COMPETITIVE DIFFERENTIATION AND INNOVATION TO BOOST SEGMENT 87
TABLE 38 INTERNAL DEVELOPER: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 87
TABLE 39 INTERNAL DEVELOPER: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 88
7.4 PARTNER DEVELOPER 88
7.4.1 OFFER SPECIALIZATION AND DEEP DOMAIN EXPERTISE 88
TABLE 40 PARTNER DEVELOPER: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 88
TABLE 41 PARTNER DEVELOPER: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 89
7.5 LONG TAIL DEVELOPER 89
7.5.1 VAST AND VARIED NEEDS OF USERS FOR TAILORED SOLUTIONS TO DRIVE SEGMENT 89
TABLE 42 LONG TAIL DEVELOPER: TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 89
TABLE 43 LONG TAIL DEVELOPER: TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 90
8 TELECOM API MARKET, BY REGION 91
8.1 INTRODUCTION 92
FIGURE 25 TELECOM API MARKET: REGIONAL SNAPSHOT, 2023 92
FIGURE 26 ASIA PACIFIC TO HAVE HIGHEST CAGR DURING FORECAST PERIOD 93
TABLE 44 TELECOM API MARKET, BY REGION, 2018–2022 (USD BILLION) 93
TABLE 45 TELECOM API MARKET, BY REGION, 2023–2028 (USD BILLION) 93
8.2 NORTH AMERICA 94
FIGURE 27 NORTH AMERICA: MARKET SNAPSHOT 95
8.2.1 NORTH AMERICA: TELECOM API MARKET DRIVERS 95
8.2.2 NORTH AMERICA: RECESSION IMPACT 95
TABLE 46 NORTH AMERICA: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 96
TABLE 47 NORTH AMERICA: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 96
TABLE 48 NORTH AMERICA: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 97
TABLE 49 NORTH AMERICA: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 97
TABLE 50 NORTH AMERICA: TELECOM API MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 97
TABLE 51 NORTH AMERICA: TELECOM API MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 97
8.2.3 US 98
8.2.3.1 Presence of key telecom API players to drive market 98
TABLE 52 US: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 98
TABLE 53 US: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 99
TABLE 54 US: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 99
TABLE 55 US: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 99
8.2.4 CANADA 100
8.2.4.1 Need to improve customer satisfaction to propel market 100
8.3 EUROPE 100
8.3.1 EUROPE: TELECOM API MARKET DRIVERS 100
8.3.2 EUROPE: RECESSION IMPACT 101
TABLE 56 EUROPE: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 101
TABLE 57 EUROPE: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 102
TABLE 58 EUROPE: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 102
TABLE 59 EUROPE: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 102
TABLE 60 EUROPE: TELECOM API MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 103
TABLE 61 EUROPE: TELECOM API MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 103
8.3.3 UK 103
8.3.3.1 Rising adoption of telecom APIs to boost market 103
TABLE 62 UK: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 104
TABLE 63 UK: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 104
TABLE 64 UK: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 105
TABLE 65 UK: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 105
8.3.4 GERMANY 105
8.3.4.1 Growing initiatives for technological advancements to propel market 105
TABLE 66 GERMANY: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 106
TABLE 67 GERMANY: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 106
TABLE 68 GERMANY: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 107
TABLE 69 GERMANY: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 107
8.3.5 ITALY 107
8.3.5.1 Adoption of advanced technologies to drive market 107
TABLE 70 ITALY: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 108
TABLE 71 ITALY: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 108
TABLE 72 ITALY: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 109
TABLE 73 ITALY: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 109
8.3.6 FRANCE 109
8.3.6.1 Need to provide improved customer-centric services to drive market 109
8.3.7 SPAIN 109
8.3.7.1 Shift toward cloud-based services to drive market 109
8.3.8 NORDICS 110
8.3.8.1 Increasing adoption of IoT technologies to propel market growth 110
8.3.9 REST OF EUROPE 110
8.4 ASIA PACIFIC 110
FIGURE 28 ASIA PACIFIC: MARKET SNAPSHOT 111
8.4.1 ASIA PACIFIC: TELECOM API MARKET DRIVERS 111
8.4.2 ASIA PACIFIC: RECESSION IMPACT 112
TABLE 74 ASIA PACIFIC: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 112
TABLE 75 ASIA PACIFIC: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 113
TABLE 76 ASIA PACIFIC: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 113
TABLE 77 ASIA PACIFIC: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 113
TABLE 78 ASIA PACIFIC: TELECOM API MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 114
TABLE 79 ASIA PACIFIC: TELECOM API MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 114
8.4.3 CHINA 114
8.4.3.1 Increasing focus on innovative telecom services to drive market expansion 114
TABLE 80 CHINA: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 115
TABLE 81 CHINA: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 115
TABLE 82 CHINA: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 116
TABLE 83 CHINA: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 116
8.4.4 INDIA 116
8.4.4.1 Rapidly growing telecom industry and increasing customer needs to drive market 116
TABLE 84 INDIA: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 117
TABLE 85 INDIA: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 117
TABLE 86 INDIA: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 118
TABLE 87 INDIA: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 118
8.4.5 JAPAN 118
8.4.5.1 Increasing government initiatives to propel telecom API market 118
8.4.6 SOUTH KOREA 119
8.4.6.1 Increasing smartphone penetration to boost market 119
8.4.7 AUSTRALIA & NEW ZEALAND 119
8.4.7.1 Rising adoption of cloud-based technologies to boost market 119
8.4.8 SOUTHEAST ASIA 120
8.4.8.1 Rapidly increasing digital transformations to lead to market growth 120
8.4.9 REST OF ASIA PACIFIC 120
8.5 MIDDLE EAST & AFRICA 120
8.5.1 MIDDLE EAST & AFRICA: TELECOM API MARKET DRIVERS 120
8.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 121
TABLE 88 MIDDLE EAST & AFRICA: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 121
TABLE 89 MIDDLE EAST & AFRICA: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 122
TABLE 90 MIDDLE EAST & AFRICA: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 122
TABLE 91 MIDDLE EAST & AFRICA: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 122
TABLE 92 MIDDLE EAST & AFRICA: TELECOM API MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 123
TABLE 93 MIDDLE EAST & AFRICA: TELECOM API MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 123
8.5.3 GCC COUNTRIES 123
TABLE 94 GCC COUNTRIES: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 123
TABLE 95 GCC COUNTRIES: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 124
TABLE 96 GCC COUNTRIES: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 124
TABLE 97 GCC COUNTRIES: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 124
TABLE 98 GCC COUNTRIES: TELECOM API MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 125
TABLE 99 GCC COUNTRIES: TELECOM API MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 125
8.5.3.1 UAE 125
8.5.3.1.1 Growing digital transformations to boost market 125
8.5.3.2 Kingdom of Saudi Arabia 125
8.5.3.2.1 Growing adoption of cloud-based telecom services to drive market 125
8.5.3.3 Other GCC Countries 126
8.5.4 SOUTH AFRICA 126
8.5.4.1 Rapid adoption of telecom APIs to drive market expansion 126
8.5.5 REST OF MIDDLE EAST & AFRICA 126
8.6 LATIN AMERICA 127
8.6.1 LATIN AMERICA: TELECOM API MARKET DRIVERS 127
8.6.2 LATIN AMERICA: RECESSION IMPACT 127
TABLE 100 LATIN AMERICA: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 128
TABLE 101 LATIN AMERICA: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 128
TABLE 102 LATIN AMERICA: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 129
TABLE 103 LATIN AMERICA: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 129
TABLE 104 LATIN AMERICA: TELECOM API MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 129
TABLE 105 LATIN AMERICA: TELECOM API MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 129
8.6.3 BRAZIL 130
8.6.3.1 Rising investments by multinational companies to boost adoption of telecom API 130
TABLE 106 BRAZIL: TELECOM API MARKET, BY TYPE OF API, 2018–2022 (USD BILLION) 130
TABLE 107 BRAZIL: TELECOM API MARKET, BY TYPE OF API, 2023–2028 (USD BILLION) 131
TABLE 108 BRAZIL: TELECOM API MARKET, BY USER, 2018–2022 (USD BILLION) 131
TABLE 109 BRAZIL: TELECOM API MARKET, BY USER, 2023–2028 (USD BILLION) 131
8.6.4 MEXICO 132
8.6.4.1 Rising government initiatives and partnerships to trigger market growth 132
8.6.5 REST OF LATIN AMERICA 132
9 COMPETITIVE LANDSCAPE 133
9.1 INTRODUCTION 133
9.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 133
9.2.1 OVERVIEW OF STRATEGIES DEPLOYED BY KEY TELECOM API VENDORS 133
9.3 HISTORICAL REVENUE ANALYSIS 134
FIGURE 29 THREE-YEAR REVENUE ANALYSIS OF LEADING TELECOM API PROVIDERS, 2020–2022 (USD MILLION) 135
9.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 135
FIGURE 30 TELECOM API: MARKET SHARE ANALYSIS 136
TABLE 110 TELECOM API MARKET: DEGREE OF COMPETITION 136
9.5 COMPANY EVALUATION MATRIX 138
9.5.1 STARS 138
9.5.2 EMERGING LEADERS 138
9.5.3 PERVASIVE PLAYERS 138
9.5.4 PARTICIPANTS 138
FIGURE 31 GLOBAL TELECOM API MARKET, COMPETITIVE EVALUATION MATRIX, 2022 139
9.5.5 TELECOM API MARKET: COMPANY FOOTPRINT 139
TABLE 111 TOP THREE TYPES OF API: FOOTPRINT 139
TABLE 112 REGIONAL FOOTPRINT 140
9.6 STARTUP/SME EVALUATION MATRIX, 2022 140
9.6.1 PROGRESSIVE COMPANIES 141
9.6.2 RESPONSIVE COMPANIES 141
9.6.3 DYNAMIC COMPANIES 141
9.6.4 STARTING BLOCKS 141
FIGURE 32 GLOBAL TELECOM API MARKET, STARTUP/SME EVALUATION MATRIX, 2022 142
9.6.5 COMPETITIVE BENCHMARKING 143
TABLE 113 TELECOM API MARKET: KEY STARTUPS/SMES 143
TABLE 114 TELECOM API MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 144
9.7 RANKING OF KEY PLAYERS IN TELECOM API MARKET, 2022 144
FIGURE 33 RANKING OF KEY PLAYERS, 2022 144
9.8 COMPETITIVE SCENARIO 145
9.8.1 PRODUCT LAUNCHES 145
TABLE 115 TELECOM API MARKET: PRODUCT LAUNCHES, 2019–2022 145
9.8.2 DEALS 145
TABLE 116 TELECOM API MARKET: DEALS, 2019–2022 146
9.9 TELECOM API PRODUCT BENCHMARKING 147
9.9.1 PROMINENT TELECOM API SOLUTIONS 147
TABLE 117 COMPARATIVE ANALYSIS OF PROMINENT TELECOM API SOLUTIONS 147
9.10 VALUATION AND FINANCIAL METRICS OF KEY TELECOM API VENDORS 147
FIGURE 34 VALUATION AND FINANCIAL METRICS OF KEY TELECOM API VENDORS 147
10 COMPANY PROFILES 148
10.1 MAJOR PLAYERS 148
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
10.1.1 TWILIO 148
TABLE 118 TWILIO: COMPANY OVERVIEW 148
FIGURE 35 TWILIO: COMPANY SNAPSHOT 149
TABLE 119 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 149
TABLE 120 TWILIO: PRODUCT LAUNCHES AND ENHANCEMENTS 150
10.1.2 AT&T 152
TABLE 121 AT&T: COMPANY OVERVIEW 152
FIGURE 36 AT&T: COMPANY SNAPSHOT 153
TABLE 122 AT&T: PRODUCTS/SOLUTIONS/SERVICES OFFERED 153
10.1.3 VODAFONE GROUP 155
TABLE 123 VODAFONE GROUP: COMPANY OVERVIEW 155
FIGURE 37 VODAFONE GROUP: COMPANY SNAPSHOT 156
TABLE 124 VODAFONE GROUP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 156
TABLE 125 VODAFONE GROUP: PRODUCT LAUNCHES AND ENHANCEMENTS 157
10.1.4 GOOGLE 158
TABLE 126 GOOGLE: BUSINESS OVERVIEW 158
FIGURE 38 GOOGLE: COMPANY SNAPSHOT 159
TABLE 127 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 159
TABLE 128 GOOGLE: DEALS 160
10.1.5 TELEFONICA 161
TABLE 129 TELEFONICA: COMPANY OVERVIEW 161
FIGURE 39 TELEFONICA: COMPANY SNAPSHOT 162
TABLE 130 TELEFONICA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 162
TABLE 131 TELEFONICA: DEALS 163
10.1.6 VERIZON 164
TABLE 132 VERIZON: COMPANY OVERVIEW 164
FIGURE 40 VERIZON: COMPANY SNAPSHOT 164
TABLE 133 VERIZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 165
TABLE 134 VERIZON: PRODUCT LAUNCHES AND ENHANCEMENTS 166
10.1.7 ERICSSON 167
TABLE 135 ERICSSON: COMPANY OVERVIEW 167
FIGURE 41 ERICSSON: COMPANY SNAPSHOT 168
TABLE 136 ERICSSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 168
TABLE 137 ERICSSON: DEALS 169
10.1.8 DEUTSCHE TELEKOM 170
TABLE 138 DEUTSCHE TELEKOM: COMPANY OVERVIEW 170
FIGURE 42 DEUTSCHE TELEKOM: COMPANY SNAPSHOT 170
TABLE 139 DEUTSCHE TELEKOM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 170
TABLE 140 DEUTSCHE TELEKOM: PRODUCT LAUNCHES AND ENHANCEMENTS 171
TABLE 141 DEUTSCHE TELEKOM: DEALS 171
10.1.9 ORANGE SA 172
TABLE 142 ORANGE SA: COMPANY OVERVIEW 172
FIGURE 43 ORANGE SA: COMPANY SNAPSHOT 172
TABLE 143 ORANGE SA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 173
TABLE 144 ORANGE SA: OTHERS 173
10.1.10 CISCO 174
TABLE 145 CISCO: COMPANY OVERVIEW 174
FIGURE 44 CISCO: COMPANY SNAPSHOT 174
TABLE 146 CISCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 175
10.1.11 NOKIA 176
TABLE 147 NOKIA: COMPANY OVERVIEW 176
FIGURE 45 NOKIA: COMPANY SNAPSHOT 177
TABLE 148 NOKIA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 177
10.1.12 HUAWEI 178
TABLE 149 HUAWEI: COMPANY OVERVIEW 178
FIGURE 46 HUAWEI: COMPANY SNAPSHOT 179
TABLE 150 HUAWEI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 179
10.1.13 BHARTI AIRTEL 180
TABLE 151 BHARTI AIRTEL: COMPANY OVERVIEW 180
FIGURE 47 BHARTI AIRTEL: COMPANY SNAPSHOT 181
TABLE 152 BHARTI AIRTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 181
10.1.14 MAVENIR 182
TABLE 153 MAVENIR: COMPANY OVERVIEW 182
TABLE 154 MAVENIR: PRODUCTS/SOLUTIONS/SERVICES OFFERED 182
TABLE 155 MAVENIR: DEALS 183
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
10.2 OTHER PLAYERS 184
10.2.1 BOKU 184
10.2.2 RAPIDAPI 185
10.2.3 LOCATIONSMART 186
10.2.4 SMSLOTS 186
10.2.5 XEEBI 187
10.2.6 PLIVO 187
10.2.7 TENIOS 188
10.2.8 ENABLEX 188
10.2.9 MESSAGEBIRD 189
10.2.10 TELNYX 190
11 ADJACENT/RELATED MARKETS 191
11.1 INTRODUCTION TO ADJACENT MARKETS 191
TABLE 156 ADJACENT MARKETS AND FORECASTS 191
11.2 LIMITATIONS 191
11.3 API MANAGEMENT MARKET 192
TABLE 157 API MANAGEMENT MARKET, BY COMPONENT, 2016–2020 (USD MILLION) 192
TABLE 158 API MANAGEMENT MARKET, BY COMPONENT, 2021–2027 (USD MILLION) 192
TABLE 159 API MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 192
TABLE 160 API MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION) 192
TABLE 161 API MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 193
TABLE 162 API MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION) 193
TABLE 163 API MANAGEMENT MARKET, BY VERTICAL, 2016–2020 (USD MILLION) 193
TABLE 164 API MANAGEMENT MARKET, BY VERTICAL, 2021–2027 (USD MILLION) 194
TABLE 165 API MANAGEMENT MARKET, BY REGION, 2016–2020 (USD MILLION) 194
TABLE 166 API MANAGEMENT MARKET, BY REGION, 2021–2027 (USD MILLION) 194
11.4 API TESTING MARKET 195
TABLE 167 API TESTING MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 195
TABLE 168 API TESTING MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 195
TABLE 169 API TESTING MARKET SIZE, BY VERTICAL, 2015–2022 (USD MILLION) 195
TABLE 170 API TESTING MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 196
12 APPENDIX 197
12.1 DISCUSSION GUIDE 197
12.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 199
12.3 CUSTOMIZATION OPTIONS 201
12.4 RELATED REPORTS 201
12.5 AUTHOR DETAILS 202
