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VoD (주문형 비디오) 시장 : 2028년까지의 세계 예측

조사회사 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2024년03월

Video on Demand (VoD) Market – Global Forecast to 2028

VoD (주문형 비디오) 시장 : 제공 내용(솔루션, 서비스), 수익화 모델(SVoD, AVoD), 플랫폼 유형(스마트폰, 스마트 TV), 도입 모델, 콘텐츠 유형(영화, 음악), 업종 및 지역별 – 2028년까지의 세계 예측
Video on Demand (VoD) Market by Offering (Solutions, Services), Monetization Model (SVoD, AVoD), Platform Type (Smartphones, Smart TVs), Deployment Model, Content Type (Movies, Music), Vertical and Region – Global Forecast to 2028

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    주문/문의    조사회사/라이센스/납기안내

Report Overview

The global VoD market will grow from USD 146.6 billion in 2023 to USD 270.3 billion by 2028 at a compounded annual growth rate (CAGR) of 13.0% during the forecast period.
세계 VoD (주문형 비디오) 시장은 예측 기간 동안 연평균 복합 성장률(CAGR) 13.0%로 2023년 1,466억 달러에서 2028년까지 2,703억 달러로 성장할 것입니다.

For end users, VoD is a digital service that allows them to access a vast library of video content at their convenience. Instead of adhering to traditional broadcast schedules, users can instantly select and stream movies, TV shows, documentaries, and other forms of entertainment, typically through subscription-based or pay-per-view models. VoD platforms offer flexibility, enabling users to watch content on smart TVs, smartphones, tablets, and computers, provided they have an internet connection. This on-demand access empowers users to personalize their viewing experience, choosing what to watch and when to watch it, ultimately enhancing convenience and satisfaction.

VoD (주문형 비디오) 시장 : 2028년까지의 세계 예측

By platform type, the smart TVs segment holds the highest CAGR during the forecast period.
The VoD market, by platform type, is segmented into smartphones, tablets/laptops, smart TVs, and other platform types. The smart TVs segment is estimated to grow at the highest CAGR during the forecasted VoD market. Smart TVs are pivotal in the VoD market by transforming traditional television sets into interactive entertainment hubs. These platform types integrate internet connectivity, streaming apps, and on-demand content libraries directly into the TV, eliminating the need for additional devices such as set-top boxes or streaming sticks. Smart TVs offer users a seamless and intuitive viewing experience, allowing them to access a wide range of VoD services and content with a button on their remote controls. Furthermore, smart TVs leverage advanced features such as voice search, personalized recommendations, and app integration to enhance user engagement and satisfaction. Users can quickly discover new content, navigate menus, and control playback using voice commands or intuitive user interfaces. Additionally, smart TVs support high-resolution displays and immersive audio technologies, providing viewers with an immersive and cinematic viewing experience right in their living rooms. As the demand for on-demand content grows, smart TVs serve as a central platform for accessing VoD services, bridging the gap between traditional television and the digital streaming revolution.
The movies segment holds the largest market share during the forecast period based on content type.

VoD (주문형 비디오) 시장 : 2028년까지의 세계 예측 ecosystem

By content type, the VoD market is divided into movies, music, TV shows/web series, educational/fitness programs, and other content types. Over the course of the projection period, the movie segment is anticipated to hold the largest market share. Movies content type plays a central role in the VoD market, serving as a cornerstone of entertainment consumption for users worldwide. VoD platforms offer a vast library of movies spanning various genres, including action, comedy, drama, thriller, and science fiction, catering to diverse audience preferences and tastes. Users can access an extensive collection of classic and contemporary films conveniently on-demand and from their homes, ranging from blockbuster hits to independent productions.
Furthermore, movies drive user engagement and subscription retention on VoD platforms through exclusive releases, early access premieres, and curated collections. VoD providers strategically acquire licensing rights for popular movies, securing exclusive deals to attract users seeking access to the latest releases and timeless classics. Additionally, original films produced by VoD platforms contribute to content differentiation and brand identity, offering subscribers unique and compelling viewing experiences not available elsewhere. Overall, the movie content type is a critical driver of user acquisition and retention in the VoD market, enriching the platform’s content library and enhancing the overall entertainment experience for audiences worldwide.


Based on the deployment model, the cloud segment holds the highest CAGR during the forecast period.
The VoD market, by deployment model, is segmented into on-premises and cloud. The cloud segment is expected to hold the highest CAGR during the forecast period. The cloud deployment model is pivotal in the VoD market by offering scalable, flexible, and cost-effective solutions for content storage, delivery, and management. Cloud deployment allows VoD platforms to leverage cloud infrastructure services, such as storage, computing, and networking, eliminating the need for extensive physical infrastructure. This enables content providers to scale their operations based on demand quickly, ensuring efficient handling of large video libraries and sudden spikes in viewership. Cloud solutions also facilitate seamless content delivery across various devices, promoting accessibility and a smooth viewing experience for users.


Moreover, the cloud deployment model enhances the overall agility of VoD platforms, enabling rapid deployment of updates, new features, and optimizations without the constraints of traditional on-premises infrastructure. Cloud-based solutions contribute to cost efficiency by providing a pay-as-you-go model, where organizations only pay for the resources they consume. This eliminates the need for significant upfront investments in hardware and allows VoD providers to align their infrastructure costs with actual usage patterns. As the VoD market evolves, the cloud deployment model emerges as a fundamental enabler, empowering content providers to navigate the dynamic landscape, improve operational efficiency, and focus on delivering high-quality on-demand content to a global audience.


Breakdown of primaries
Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant companies involved in the VoD market were interviewed in-depth.
§ By Company: Tier I: 33%, Tier II: 25%, and Tier III: 42%
§ By Designation: C-Level Executives: 31%, Director Level: 34%, and Others: 35%
§ By Region: North America: 42%, Europe: 28%,  Asia Pacific: 22%, Rest of World: 8%

VoD (주문형 비디오) 시장 : 2028년까지의 세계 예측 region

Some of the significant VoD market vendors are vendors Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), Apple (US), Warner Bros Discovery (US), Comcast Corporation (US), Paramount Global (US), Sony (Japan), and Fox Corporation (US).


Research coverage:
The VoD market is covered across segments in the market report. The market size and growth potential are estimated for many segments, including those based on offering type, platform type, monetization model, deployment model, content type, vertical, and region. It contains a thorough competition analysis of the major market participants, information about their businesses, essential observations about their product and service offerings, current trends, and critical market strategies.
Reasons to buy this report:

With information on the most accurate revenue estimates for the whole VoD industry and its subsegments, the research will benefit market leaders and recent newcomers. Stakeholders will benefit from this report’s increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges, as well as aids players in understanding the pulse of the industry.

The report provides insights on the following pointers:
Analysis of key drivers (Increase in demand for video content across industries, Growing mobile video consumption through social media platforms, Growing demand for VoD streaming, Advancement in AI to foster demand for VoD software), restraints (Growing threat of video content piracy, Disparity in opinion between producers and aggregators over the licensed business model, Network connectivity and infrastructure issue), opportunities (Rise in online education and e-learning to improve the learning experience, Growing preference for online streaming services over traditional TV, Growth in demand for real-time video services), and challenges (High cost of video content creation, Integrating VoD platforms with existing systems) influencing the growth of the VoD market.

• Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the VoD industry.
• Market Development: In-depth details regarding profitable markets: the paper examines the global VoD industry.
• Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and the VoD industry.
• Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the VoD industry, such as Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), and Apple (US).

Table of Contents

1            INTRODUCTION            45

1.1         STUDY OBJECTIVES      45

1.2         MARKET DEFINITION   45

1.2.1      INCLUSIONS AND EXCLUSIONS 46

1.3         MARKET SCOPE             46

1.3.1      MARKET SEGMENTATION         47

1.3.2      REGIONS COVERED      47

1.4         YEARS CONSIDERED     48

1.5         CURRENCY CONSIDERED          48

TABLE 1             USD EXCHANGE RATES, 2018–2022         49

1.6         STAKEHOLDERS            49

1.7         SUMMARY OF CHANGES            49

1.7.1      RECESSION IMPACT      50

2            RESEARCH METHODOLOGY     51

2.1         RESEARCH DATA           51

FIGURE 1           RESEARCH DESIGN       51

2.1.1      SECONDARY DATA       52

2.1.2      PRIMARY DATA 52

2.1.2.1   Breakup of primary profiles             53

FIGURE 2           BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,  AND REGION  53

TABLE 2             PRIMARY RESPONDENTS           53

2.1.2.2   Key industry insights          54

2.2         DATA TRIANGULATION             54

2.3         MARKET SIZE ESTIMATION       55

FIGURE 3           VIDEO ON DEMAND MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES   55

FIGURE 4           MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES FROM VOD VENDORS          56

FIGURE 5           MARKET SIZE ESTIMATION METHODOLOGY – BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF VOD VENDORS 57

FIGURE 6           MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): CAGR PROJECTIONS FROM SUPPLY SIDE           58

FIGURE 7           MARKET SIZE ESTIMATION METHODOLOGY – BOTTOM-UP: REVENUE GENERATED BY VOD VENDORS FROM EACH COMPONENT  59

FIGURE 8           MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM DIFFERENT VOD SOLUTIONS              59

2.4         MARKET FORECAST      60

TABLE 3             FACTOR ANALYSIS        60

2.5         RESEARCH ASSUMPTIONS         60

2.6         RESEARCH LIMITATIONS           62

3            EXECUTIVE SUMMARY 63

FIGURE 9           VIDEO ON DEMAND MARKET SNAPSHOT, 2020–2028     64

FIGURE 10         TOP MARKET SEGMENTS IN TERMS OF GROWTH RATE              65

FIGURE 11         ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD       66

4            PREMIUM INSIGHTS      67

4.1         ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN VIDEO ON DEMAND MARKET        67

FIGURE 12         INCREASING DEMAND FOR VIDEO ON DEMAND SERVICES TO DRIVE MARKET 67

4.2         VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023 VS. 2028              67

FIGURE 13         SOLUTIONS SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023  67

4.3         VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2023 VS. 2028      68

FIGURE 14         OTT SERVICES SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 68

4.4         VIDEO ON DEMAND MARKET, BY SERVICES, 2023 VS. 2028          68

FIGURE 15         PROFESSIONAL SERVICES SEGMENT ACCOUNTED FOR LARGER MARKET  SHARE IN 2023          68

4.5         VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES,  2023 VS. 2028      69

FIGURE 16         SUPPORT & MAINTENANCE SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023          69

4.6         VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023 VS. 2028              69

FIGURE 17         SMARTPHONES SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 69

4.7         VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023 VS. 2028              69

FIGURE 18         MOVIES SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023  69

4.8         VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2023 VS. 2028      70

FIGURE 19         SVOD SEGMENT TO LEAD MARKET FROM 2023 TO 2028              70

4.9         VIDEO ON DEMAND MARKET, BY VERTICAL, 2023 VS. 2028         70

FIGURE 20         MEDIA & ENTERTAINMENT SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023          70

4.10       VIDEO ON DEMAND MARKET, BY REGION, 2023 VS. 2028             71

FIGURE 21         ASIA PACIFIC TO EMERGE AS LUCRATIVE MARKET FOR INVESTMENTS IN  NEXT FIVE YEARS    71

5            MARKET OVERVIEW AND INDUSTRY TRENDS   72

5.1         INTRODUCTION            72

5.2         MARKET DYNAMICS     72

FIGURE 22         VIDEO ON DEMAND MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES    72

5.2.1      DRIVERS            73

5.2.1.1   Growing demand for video content across industries    73

FIGURE 23         LIKELIHOOD OF NON-VIDEO MARKETERS USING ONLINE VIDEO IN 2024  73

5.2.1.2   Rising mobile video consumption through social media platforms            73

FIGURE 24         PERCENTAGE OF USERS ENGAGED IN SOCIAL MEDIA ACROSS COUNTRIES  IN 2022    74

5.2.1.3   Growing demand for VoD streaming             74

5.2.1.4   Advancements in AI to foster demand for VoD software            74

5.2.2      RESTRAINTS     75

5.2.2.1   Rising threat of video content piracy 75

5.2.2.2   Disagreement over licensed business model between producers and aggregators              75

5.2.2.3   Network connectivity and infrastructure issues             75

5.2.3      OPPORTUNITIES           75

5.2.3.1   Rise in online education and e-learning         75

5.2.3.2   Growing preference for online streaming services over traditional TVs    76

FIGURE 25         STREAMING VIEWERSHIP SURPASSES CABLE TV IN US (2021)              76

5.2.3.3   Increasing demand for real-time video services            76

FIGURE 26         GAMING DRIVES LIVE STREAMING        77

5.2.4      CHALLENGES   77

5.2.4.1   High cost of video content creation  77

5.2.4.2   Integrating VoD platforms with existing systems          77

5.3         CASE STUDY ANALYSIS 78

5.3.1      CASE STUDY 1: CONVEYING UNIQUE TOPGOLF EXPERIENCE THROUGH VIDEO         78

5.3.2      CASE STUDY 2: ENGAGING AUDIENCE WORLDWIDE     78

5.3.3      CASE STUDY 3: HIGH-QUALITY VIEWING EXPERIENCE 79

5.3.4      CASE STUDY 4: MID-STATE TECHNICAL COLLEGE ACHIEVED HYBRID LEARNING SUCCESS THROUGH PANOPTO VIDEO SOLUTIONS 79

5.3.5      CASE STUDY 5: APPLICATION WITH DIRECT ACCESS TO DIFFERENT WEB-BASED SERVICES  80

5.4         ECOSYSTEM ANALYSIS 80

FIGURE 27         VIDEO ON DEMAND MARKET: ECOSYSTEM ANALYSIS  81

5.5         SUPPLY CHAIN ANALYSIS          81

FIGURE 28         VIDEO ON DEMAND MARKET: SUPPLY CHAIN ANALYSIS              82

5.6         PRICING ANALYSIS        82

5.6.1      AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION              83

TABLE 4             INDICATIVE PRICING ANALYSIS OF VIDEO ON DEMAND MARKET, BY SOLUTION             83

5.6.2      AVERAGE SELLING PRICE TREND OF KEY PLAYERS,  BY ORGANIZATION SIZE    83

TABLE 5             INDICATIVE PRICING ANALYSIS OF VIDEO ON DEMAND MARKET, BY ORGANIZATION SIZE         84

5.7         PATENT ANALYSIS        85

FIGURE 29         NUMBER OF PATENTS PUBLISHED, 2013–2023   85

FIGURE 30         TOP 10 PATENT APPLICANTS (GLOBAL) IN 2023             85

TABLE 6             TOP 10 PATENT OWNERS          86

TABLE 7             VIDEO ON DEMAND MARKET: LIST OF MAJOR PATENTS              86

5.8         TECHNOLOGY ANALYSIS           88

5.8.1      KEY TECHNOLOGY       88

5.8.1.1   Content delivery networks (CDNs) 88

5.8.1.2   Digital rights management (DRM)  88

5.8.1.3   Streaming technology        89

5.8.1.4   UI & UX 89

5.8.2      COMPLEMENTARY TECHNOLOGY        89

5.8.2.1   5G technology     89

5.8.2.2   Blockchain           90

5.8.2.3   Edge computing   90

5.8.3      ADJACENT TECHNOLOGY         90

5.8.3.1   AI & ML 90

5.8.3.2   Internet of Things              91

5.9         REGULATORY LANDSCAPE       91

5.9.1      REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          91

TABLE 8             NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         91

TABLE 9             EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91

TABLE 10           ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         92

TABLE 11           REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         92

5.9.2      REGULATIONS, BY REGION       93

5.9.2.1   North America     93

5.9.2.2   Europe  94

5.9.2.3   Asia Pacific          94

5.9.2.4   Middle East & Africa          94

5.9.2.5   Latin America      95

5.9.3      REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS      95

5.9.3.1   General Data Protection Regulation (GDPR) 95

5.9.3.2   SEC Rule 17a-4   95

5.9.3.3   ISO/IEC 27001   95

5.9.3.4   System and Organization Controls 2 type II compliance             96

5.9.3.5   Financial Industry Regulatory Authority        96

5.9.3.6   Freedom of Information Act             96

5.9.3.7   Health Insurance Portability and Accountability Act    96

5.10       PORTER’S FIVE FORCES ANALYSIS         97

FIGURE 31         VIDEO ON DEMAND MARKET: PORTER’S FIVE FORCES ANALYSIS          97

TABLE 12           VIDEO ON DEMAND MARKET: PORTER’S FIVE FORCES ANALYSIS          97

5.10.1    THREAT OF NEW ENTRANTS    98

5.10.2    THREAT OF SUBSTITUTES         98

5.10.3    BARGAINING POWER OF SUPPLIERS     98

5.10.4    BARGAINING POWER OF BUYERS           98

5.10.5    INTENSITY OF COMPETITIVE RIVALRY 99

5.11       KEY CONFERENCES AND EVENTS, 2024–2025     99

TABLE 13           VIDEO ON DEMAND MARKET: KEY CONFERENCES AND EVENTS IN  2024–2025  99

5.12       TRENDS/DISRUPTIONS IMPACTING BUYERS    100

FIGURE 32         VIDEO ON DEMAND MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS     100

5.13       KEY STAKEHOLDERS AND BUYING CRITERIA    101

5.13.1    KEY STAKEHOLDERS IN BUYING PROCESS         101

FIGURE 33         INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS            101

TABLE 14           INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS            101

5.13.2    BUYING CRITERIA         102

FIGURE 34         KEY BUYING CRITERIA FOR TOP VERTICALS     102

TABLE 15           KEY BUYING CRITERIA FOR TOP VERTICALS     102

5.14       BUSINESS MODEL ANALYSIS     102

5.14.1    PERPETUAL LICENSE MODEL   102

5.14.2    SUBSCRIPTION-BASED MODEL 103

5.14.3    PAY-PER-USER MODEL 104

5.14.4    ENTERPRISE LICENSING MODEL           104

5.15       CONTENT CONSUMPTION ANALYSIS, BY DEMOGRAPHIC          105

5.15.1    CHILDREN (LESS THAN 18 YEARS)         105

5.15.2    YOUNG ADULTS (18-25 YEARS) 106

5.15.3    ADULTS (25-50 YEARS) 106

5.15.4    ABOVE 50 YEARS            106

5.16       TYPES OF VIDEO ON DEMAND CONTENT, BY QUALITY TYPE   106

5.16.1    HIGH-QUALITY CONTENT        106

5.16.2    VARIED QUALITY CONTENT     106

5.17       INVESTMENT AND FUNDING SCENARIO            107

FIGURE 35         LEADING GLOBAL VIDEO ON DEMAND MARKET VENDORS, BY NUMBER OF INVESTORS AND FUNDING ROUNDS (2023)            107

6            VIDEO ON DEMAND MARKET, BY OFFERING TYPE        108

6.1         INTRODUCTION            109

6.1.1      OFFERING TYPE MARKET DRIVERS       109

FIGURE 36         SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD       109

TABLE 16           VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 109

TABLE 17           VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 110

TABLE 18           OFFERING TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          110

TABLE 19           OFFERING TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          110

6.2         SOLUTIONS      111

FIGURE 37         OTT SERVICES SEGMENT TO HAVE LARGEST MARKET SHARE DURING  FORECAST PERIOD   111

TABLE 20           VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2019–2022 (USD MILLION)          111

TABLE 21           VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2023–2028 (USD MILLION)          112

TABLE 22           SOLUTIONS: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)     112

TABLE 23           SOLUTIONS: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)     112

6.2.1      PAY TV 113

6.2.1.1   Growing integration of on-demand content to drive market       113

TABLE 24           PAY TV: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 113

TABLE 25           PAY TV: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 113

6.2.1.2   Cable TV             114

6.2.1.3   Direct to Home (DTH)     114

6.2.2      OVER THE TOP (OTT) SERVICES            114

6.2.2.1   Rising emphasis on user-centric viewing experience to drive market        114

TABLE 26           OTT SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          115

TABLE 27           OTT SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          115

6.2.3      INTERNET PROTOCOL TELEVISION (IPTV)       115

6.2.3.1   Video-on-demand, time-shifted TV, and interactive applications to drive market              115

TABLE 28           IPTV: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 116

TABLE 29           IPTV: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 116

6.3         SERVICES          116

FIGURE 38         PROFESSIONAL SERVICES SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD    117

TABLE 30           VIDEO ON DEMAND MARKET, BY SERVICES, 2019–2022 (USD MILLION)          117

TABLE 31           VIDEO ON DEMAND MARKET, BY SERVICES, 2023–2028 (USD MILLION)          117

TABLE 32           SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)     118

TABLE 33           SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)     118

6.3.1      PROFESSIONAL SERVICES          118

6.3.1.1   Content licensing, platform development applications to drive market     118

FIGURE 39         SUPPORT & MAINTENANCE SEGMENT TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD    119

TABLE 34           VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION)          119

TABLE 35           VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION)          119

TABLE 36           PROFESSIONAL SERVICES: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)     120

TABLE 37           PROFESSIONAL SERVICES: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)     120

6.3.1.2   Integration & Implementation         120

TABLE 38           INTEGRATION & IMPLEMENTATION: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)          121

TABLE 39           INTEGRATION & IMPLEMENTATION: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)          121

6.3.1.3   Consulting           121

TABLE 40           CONSULTING: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          122

TABLE 41           CONSULTING: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          122

6.3.1.4   Support & maintenance     122

TABLE 42           SUPPORT & MAINTENANCE: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)     123

TABLE 43           SUPPORT & MAINTENANCE: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)     123

6.3.2      MANAGED SERVICES    123

6.3.2.1   Rising need for end-to-end management of technical infrastructure to drive market   123

TABLE 44           MANAGED SERVICES: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)     124

TABLE 45           MANAGED SERVICES: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)     124

7            VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL       125

7.1         INTRODUCTION            126

FIGURE 40         SUBSCRIPTION VIDEO ON DEMAND SEGMENT TO DISPLAY LARGEST MARKET SHARE DURING FORECAST PERIOD 126

7.1.1      MONETIZATION MODEL MARKET DRIVERS      126

TABLE 46           VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION)          127

TABLE 47           VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION)          127

TABLE 48           MONETIZATION MODEL: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)     127

TABLE 49           MONETIZATION MODEL: VIDEO ON DEMAND MARKET, 2023–2028 (USD MILLION)     128

7.2         SUBSCRIPTION VIDEO ON DEMAND (SVOD)     128

7.2.1      RISING FOCUS ON CUSTOMER LOYALTY TO DRIVE MARKET    128

TABLE 50           SVOD: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 128

TABLE 51           SVOD: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 129

7.3         TRANSACTIONAL VIDEO ON DEMAND (TVOD) 129

7.3.1      GROWING NUMBER OF PREMIUM AND NEWLY RELEASED CONTENT TO DRIVE MARKET       129

TABLE 52           TVOD: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 129

TABLE 53           TVOD: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 130

7.4         ADVERTISING-SUPPORTED VIDEO ON DEMAND (AVOD)          130

7.4.1      INCREASING REACH TO BROADER AUDIENCE TO DRIVE MARKET              130

TABLE 54           AVOD: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 130

TABLE 55           AVOD: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 131

7.5         FREE AD-SUPPORTED STREAMING TV (FAST)  131

7.5.1      TARGET ADVERTISING APPLICATIONS TO DRIVE MARKET       131

TABLE 56           FAST: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 131

TABLE 57           FAST: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 132

7.6         ELECTRONIC-SELL-THROUGH (EST)    132

7.6.1      GROWING ADOPTION OF FLEXIBLE SUBSCRIPTION MODEL TO DRIVE MARKET            132

TABLE 58           EST: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          132

TABLE 59           EST: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          133

8            VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL           134

8.1         INTRODUCTION            135

FIGURE 41         CLOUD SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD       135

8.1.1      DEPLOYMENT MODEL MARKET DRIVERS          135

TABLE 60           VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION)     135

TABLE 61           VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION)     136

TABLE 62           DEPLOYMENT MODEL: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)     136

TABLE 63           DEPLOYMENT MODEL: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)     136

8.2         CLOUD 137

8.2.1      STORAGE, COMPUTING, AND NETWORKING APPLICATIONS TO DRIVE MARKET 137

TABLE 64           CLOUD: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 137

TABLE 65           CLOUD: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 137

8.3         ON-PREMISES   138

8.3.1      RISING FOCUS ON SECURITY AND COMPLIANCE TO DRIVE MARKET              138

TABLE 66           ON-PREMISES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          138

TABLE 67           ON-PREMISES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          138

9            VIDEO ON DEMAND MARKET, BY PLATFORM TYPE      139

9.1         INTRODUCTION            140

FIGURE 42         SMART TVS TO BE DOMINANT SEGMENT DURING FORECAST PERIOD              140

9.1.1      PLATFORM TYPE MARKET DRIVERS      140

TABLE 68           VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019–2022 (USD MILLION) 140

TABLE 69           VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023–2028 (USD MILLION) 141

TABLE 70           PLATFORM TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          141

TABLE 71           PLATFORM TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          141

9.2         SMARTPHONES 142

9.2.1      GROWING SHIFT TOWARD ON-THE-GO ENTERTAINMENT TO DRIVE MARKET            142

TABLE 72           SMARTPHONES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          142

TABLE 73           SMARTPHONES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          142

9.3         TABLETS/LAPTOP        143

9.3.1      IMPROVED POWER AND CONNECTIVITY CAPABILITIES TO DRIVE MARKET            143

TABLE 74          TABLETS/LAPTOPS: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)          143

TABLE 75          TABLETS/LAPTOPS: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)          143

9.4         SMART TVS       144

9.4.1      INCREASING INTEGRATION OF VOICE SEARCH AND PERSONALIZED RECOMMENDATIONS TO DRIVE MARKET          144

TABLE 76           SMART TVS: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)     144

TABLE 77           SMART TVS: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)     144

9.5         OTHER PLATFORM TYPES         145

TABLE 78           OTHER PLATFORM TYPES: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)     145

TABLE 79           OTHER PLATFORM TYPES: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)     145

10          VIDEO ON DEMAND MARKET, BY CONTENT TYPE         146

10.1       INTRODUCTION            147

FIGURE 43         MOVIES SEGMENT TO SHOWCASE LARGEST MARKET SHARE DURING  FORECAST PERIOD   147

10.1.1    CONTENT TYPE MARKET DRIVERS        147

TABLE 80           VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION) 148

TABLE 81           VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION) 148

TABLE 82           CONTENT TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          148

TABLE 83           CONTENT TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          149

10.2       MOVIES             149

10.2.1    RISING ATTENTION ON USER ENGAGEMENT AND SUBSCRIPTION RETENTION TO DRIVE MARKET             149

TABLE 84           MOVIES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 149

TABLE 85           MOVIES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 150

10.3       MUSIC  150

10.3.1    GROWING PARTNERSHIPS WITH RECORD LABELS, ARTISTS, AND MUSIC INDUSTRY STAKEHOLDERS TO DRIVE MARKET 150

TABLE 86           MUSIC: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 150

TABLE 87           MUSIC: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 151

10.4       TV SHOWS/WEB SERIES 151

10.4.1    INCREASED FOCUS ON LEVERAGING DATA ANALYTICS TO DRIVE MARKET            151

TABLE 88           TV SHOWS/WEB SERIES: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)     151

TABLE 89           TV SHOWS/WEB SERIES: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)     152

10.5       EDUCATIONAL/FITNESS PROGRAMS    152

10.5.1    INCREASING EMPHASIS ON HEALTHIER LIFESTYLES TO DRIVE MARKET            152

TABLE 90           EDUCATIONAL/FITNESS PROGRAMS: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)          152

TABLE 91           EDUCATIONAL/FITNESS PROGRAMS: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)          153

10.6       OTHER CONTENT TYPES           153

TABLE 92           OTHER CONTENT TYPES: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)     153

TABLE 93           OTHER CONTENT TYPES: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)     154

11          VIDEO ON DEMAND MARKET, BY VERTICAL     155

11.1       INTRODUCTION            156

FIGURE 44         MEDIA & ENTERTAINMENT SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023          156

11.1.1    VERTICAL MARKET DRIVERS    156

TABLE 94           VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION)          157

TABLE 95           VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION)          157

TABLE 96           VERTICAL: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)     157

TABLE 97           VERTICAL: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)     158

11.2       MEDIA & ENTERTAINMENT      158

11.2.1    EXPANDING HIGH-SPEED INTERNET TO DRIVE MARKET           158

TABLE 98           MEDIA & ENTERTAINMENT: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)     158

TABLE 99           MEDIA & ENTERTAINMENT: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)     159

11.2.2    APPLICATION AREAS    159

11.2.2.1 Content discovery and personalization           159

11.2.2.2 Live streaming and events  159

11.2.2.3 Cross-platform accessibility             159

11.2.2.4 Other application areas      159

11.3       EDUCATION     160

11.3.1    E-LEARNING AND SMART EDUCATION SYSTEMS TO DRIVE MARKET              160

TABLE 100         EDUCATION: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)     160

TABLE 101         EDUCATION: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)     160

11.3.2    APPLICATION AREAS    161

11.3.2.1 Parental engagement and home-school collaboration   161

11.3.2.2 Educational content libraries           161

11.3.2.3 Research and academic collaboration             161

11.3.2.4 Other application areas      161

11.4       HEALTHCARE & LIFE SCIENCES 161

11.4.1    PATIENT EDUCATION AND ENGAGEMENT TO DRIVE MARKET 161

TABLE 102         HEALTHCARE & LIFE SCIENCES: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)             162

TABLE 103         HEALTHCARE & LIFE SCIENCES: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)             162

11.4.2    APPLICATION AREAS    162

11.4.2.1 Patient data management  162

11.4.2.2 Telemedicine and remote consultations         162

11.4.2.3 Healthcare marketing and promotional content           163

11.4.2.4 Other application areas      163

11.5       BFSI      163

11.5.1    SURGE IN PERSONALIZED FINANCIAL EDUCATION AND ADVISORY CONTENT TO DRIVE MARKET  163

TABLE 104         BFSI: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 163

TABLE 105         BFSI: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 164

11.5.2    APPLICATION AREAS    164

11.5.2.1 Employee training and development 164

11.5.2.2 Marketing and customer engagement            164

11.5.2.3 Financial advisory services 164

11.5.2.4 Other application areas      164

11.6       GOVERNMENT & PUBLIC SECTOR         165

11.6.1    LIVE EVENTS, CONFERENCES, AND PUBLIC EDUCATION APPLICATIONS TO DRIVE MARKET       165

TABLE 106         GOVERNMENT & PUBLIC SECTOR: VIDEO ON DEMAND MARKET, BY REGION,  2019–2022 (USD MILLION)          165

TABLE 107         GOVERNMENT & PUBLIC SECTOR: VIDEO ON DEMAND MARKET, BY REGION,  2023–2028 (USD MILLION)          165

11.6.2    APPLICATION AREAS    166

11.6.2.1 Public infrastructure and project updates       166

11.6.2.2 Legislative proceedings and government meetings       166

11.6.2.3 Government initiatives and policies 166

11.6.2.4 Other application areas      166

11.7       OTHER VERTICALS       166

TABLE 108         OTHER VERTICALS: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          167

TABLE 109         OTHER VERTICALS: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          167

12          VIDEO ON DEMAND MARKET, BY REGION         168

12.1       INTRODUCTION            169

FIGURE 45         VIDEO ON DEMAND MARKET, BY REGION, 2023–2028    169

TABLE 110         VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION)          169

TABLE 111         VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION)          170

12.2       NORTH AMERICA          170

12.2.1    VIDEO ON DEMAND MARKET DRIVERS 170

12.2.2    RECESSION IMPACT      171

FIGURE 46         NORTH AMERICA: VIDEO ON DEMAND MARKET SNAPSHOT              171

TABLE 112         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)          172

TABLE 113         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)          172

TABLE 114         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION,  2019–2022 (USD MILLION) 172

TABLE 115         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION,  2023–2028 (USD MILLION) 172

TABLE 116         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2019–2022 (USD MILLION)          173

TABLE 117         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2023–2028 (USD MILLION)          173

TABLE 118         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE,  2019–2022 (USD MILLION)    173

TABLE 119         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE,  2023–2028 (USD MILLION)    173

TABLE 120         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE,  2019–2022 (USD MILLION)   174

TABLE 121         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE,  2023–2028 (USD MILLION)   174

TABLE 122         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE,  2019–2022 (USD MILLION)          174

TABLE 123         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE,  2023–2028 (USD MILLION)          175

TABLE 124         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)       175

TABLE 125         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)       175

TABLE 126         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2019–2022 (USD MILLION)   176

TABLE 127         NORTH AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2023–2028 (USD MILLION)   176

TABLE 128        NORTH AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION)          176

TABLE 129        NORTH AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION)          177

TABLE 130        NORTH AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION)          177

TABLE 131        NORTH AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION)          177

12.2.3    US         178

12.2.3.1 Growing prevalence of subscription-based streaming services to drive market              178

TABLE 132         US: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)     178

TABLE 133         US: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)     178

TABLE 134         US: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION)          178

TABLE 135         US: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION)          179

12.2.4    CANADA            179

12.2.4.1 Rapid adoption of cost-effective cloud-based solutions to drive market    179

TABLE 136         CANADA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          179

TABLE 137         CANADA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          179

TABLE 138         CANADA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      180

TABLE 139         CANADA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      180

12.3       EUROPE             180

12.3.1    VIDEO ON DEMAND MARKET DRIVERS 181

12.3.2    RECESSION IMPACT      181

TABLE 140         EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          181

TABLE 141         EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          182

TABLE 142         EUROPE: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019–2022 (USD MILLION)     182

TABLE 143         EUROPE: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023–2028 (USD MILLION)     182

TABLE 144         EUROPE: VIDEO ON DEMAND MARKET, BY SERVICE, 2019–2022 (USD MILLION) 182

TABLE 145         EUROPE: VIDEO ON DEMAND MARKET, BY SERVICE, 2023–2028 (USD MILLION) 183

TABLE 146         EUROPE: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE,  2019–2022 (USD MILLION)    183

TABLE 147         EUROPE: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE,  2023–2028 (USD MILLION)    183

TABLE 148         EUROPE: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019–2022 (USD MILLION)          184

TABLE 149         EUROPE: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023–2028 (USD MILLION)          184

TABLE 150         EUROPE: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION)          184

TABLE 151         EUROPE: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION)          185

TABLE 152         EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      185

TABLE 153         EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      185

TABLE 154         EUROPE: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2019–2022 (USD MILLION)      186

TABLE 155         EUROPE: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2023–2028 (USD MILLION)      186

TABLE 156         EUROPE: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION)     186

TABLE 157         EUROPE: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION)     187

TABLE 158         EUROPE: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION)     187

TABLE 159         EUROPE: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION)     187

12.3.3    UK         188

12.3.3.1 Changing content consumption behavior to drive market           188

TABLE 160         UK: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)     188

TABLE 161         UK: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)     188

TABLE 162         UK: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION)          188

TABLE 163         UK: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION)          189

12.3.4    GERMANY         189

12.3.4.1 Surge in digital viewers to drive market          189

TABLE 164         GERMANY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          189

TABLE 165         GERMANY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          189

TABLE 166         GERMANY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      190

TABLE 167         GERMANY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      190

12.3.5    FRANCE             190

12.3.5.1 Robust infrastructure and high internet penetration to drive market        190

TABLE 168         FRANCE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          190

TABLE 169         FRANCE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          191

TABLE 170         FRANCE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      191

TABLE 171         FRANCE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      191

12.3.6    ITALY   191

12.3.6.1 Rising demand for online video content to drive market             191

TABLE 172         ITALY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          192

TABLE 173         ITALY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          192

TABLE 174         ITALY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      192

TABLE 175         ITALY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      193

12.3.7    REST OF EUROPE           193

TABLE 176         REST OF EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)          193

TABLE 177         REST OF EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)          194

TABLE 178         REST OF EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)       194

TABLE 179         REST OF EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)       194

12.4       ASIA PACIFIC    195

12.4.1    VIDEO ON DEMAND MARKET DRIVERS 195

12.4.2    RECESSION IMPACT      195

FIGURE 47         ASIA PACIFIC: VIDEO ON DEMAND MARKET SNAPSHOT              196

TABLE 180         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)          196

TABLE 181         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)          197

TABLE 182         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019–2022 (USD MILLION)          197

TABLE 183         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023–2028 (USD MILLION)          197

TABLE 184         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SERVICE, 2019–2022 (USD MILLION)     197

TABLE 185         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SERVICE, 2023–2028 (USD MILLION)     198

TABLE 186         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE,  2019–2022 (USD MILLION)    198

TABLE 187         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE,  2023–2028 (USD MILLION)    198

TABLE 188         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE,  2019–2022 (USD MILLION)          199

TABLE 189         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE,  2023–2028 (USD MILLION)          199

TABLE 190         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY CONTENT TYPE,  2019–2022 (USD MILLION)          199

TABLE 191         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY CONTENT TYPE,  2023–2028 (USD MILLION)          200

TABLE 192         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      200

TABLE 193         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      200

TABLE 194         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2019–2022 (USD MILLION)   201

TABLE 195         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2023–2028 (USD MILLION)   201

TABLE 196         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION)          201

TABLE 197         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION)          202

TABLE 198         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION)          202

TABLE 199         ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION)          202

12.4.3    CHINA  203

12.4.3.1 Increasing adoption of 5G services by telecom operators to drive market 203

TABLE 200         CHINA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          203

TABLE 201         CHINA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          203

TABLE 202         CHINA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      203

TABLE 203         CHINA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      204

12.4.4    JAPAN  204

12.4.4.1 Strategic collaborations between VoD service providers and telecom companies to drive market        204

TABLE 204         JAPAN: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          204

TABLE 205         JAPAN: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          204

TABLE 206         JAPAN: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      205

TABLE 207         JAPAN: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      205

12.4.5    INDIA   205

12.4.5.1 Consumer preference for region-specific content to drive market             205

TABLE 208         INDIA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          205

TABLE 209         INDIA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          206

TABLE 210         INDIA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      206

TABLE 211         INDIA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      206

12.4.6    AUSTRALIA & NEW ZEALAND   206

12.4.6.1 Growing popularity of streaming services to drive market          206

TABLE 212         AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)             207

TABLE 213         AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)             207

TABLE 214         AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION)    207

TABLE 215         AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION)    207

12.4.7    REST OF ASIA PACIFIC  208

TABLE 216         REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)    208

TABLE 217         REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)    208

TABLE 218         REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)       209

TABLE 219         REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)       209

12.5       MIDDLE EAST & AFRICA             209

12.5.1    VIDEO ON DEMAND MARKET DRIVERS 209

12.5.2    RECESSION IMPACT      210

TABLE 220         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)    210

TABLE 221         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)    210

TABLE 222         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SOLUTION,  2019–2022 (USD MILLION) 211

TABLE 223         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SOLUTION,  2023–2028 (USD MILLION) 211

TABLE 224         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SERVICE,  2019–2022 (USD MILLION)    211

TABLE 225         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SERVICE,  2023–2028 (USD MILLION)    211

TABLE 226         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION)      212

TABLE 227         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)      212

TABLE 228         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE,  2019–2022 (USD MILLION)   212

TABLE 229         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE,  2023–2028 (USD MILLION)   213

TABLE 230         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE,  2019–2022 (USD MILLION)     213

TABLE 231         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE,  2023–2028 (USD MILLION)     213

TABLE 232         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)       214

TABLE 233         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)       214

TABLE 234         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2019–2022 (USD MILLION)   214

TABLE 235         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2023–2028 (USD MILLION)   215

TABLE 236         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY VERTICAL,  2019–2022 (USD MILLION) 215

TABLE 237         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY VERTICAL,  2023–2028 (USD MILLION) 215

TABLE 238         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY COUNTRY,  2019–2022 (USD MILLION) 216

TABLE 239         MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY COUNTRY,  2023–2028 (USD MILLION) 216

12.5.3    GULF COOPERATION COUNCIL (GCC) 216

12.5.3.1 Significant growth in domestic IT sector to drive market            216

TABLE 240        GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY COUNTRY,  2019–2022 (USD MILLION)         217

TABLE 241        GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY COUNTRY,  2023–2028 (USD MILLION)         217

TABLE 242        GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)             217

TABLE 243        GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)             217

TABLE 244        GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION)    218

TABLE 245        GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION)    218

12.5.3.2 Kingdom of Saudi Arabia (KSA)      218

12.5.3.3 United Arab Emirates (UAE)          218

12.5.3.4 Rest of GCC        219

12.5.4    SOUTH AFRICA 219

12.5.4.1 Increasing investments in digital infrastructure to drive market 219

TABLE 246         SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)          219

TABLE 247         SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)          220

TABLE 248         SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)       220

TABLE 249         SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)       220

12.5.5    REST OF MIDDLE EAST & AFRICA           220

TABLE 250         REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)            221

TABLE 251         REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)            221

TABLE 252         REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 221

TABLE 253         REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 221

12.6       LATIN AMERICA             222

12.6.1    VIDEO ON DEMAND MARKET DRIVERS 222

12.6.2    RECESSION IMPACT      222

TABLE 254         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)          223

TABLE 255         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)          223

TABLE 256         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019–2022 (USD MILLION)          223

TABLE 257         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023–2028 (USD MILLION)          223

TABLE 258         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2019–2022 (USD MILLION)          224

TABLE 259         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2023–2028 (USD MILLION)          224

TABLE 260         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE,  2019–2022 (USD MILLION)    224

TABLE 261         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE,  2023–2028 (USD MILLION)    224

TABLE 262         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE,  2019–2022 (USD MILLION)          225

TABLE 263         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE,  2023–2028 (USD MILLION)          225

TABLE 264         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE,  2019–2022 (USD MILLION)          225

TABLE 265         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE,  2023–2028 (USD MILLION)          226

TABLE 266         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)       226

TABLE 267         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)       226

TABLE 268         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2019–2022 (USD MILLION)   227

TABLE 269         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL,  2023–2028 (USD MILLION)   227

TABLE 270         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION)          227

TABLE 271         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION)          228

TABLE 272         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION)          228

TABLE 273         LATIN AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION)          228

12.6.3    BRAZIL 229

12.6.3.1 Digital transformation initiatives across various verticals to drive market 229

TABLE 274         BRAZIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          229

TABLE 275         BRAZIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          229

TABLE 276         BRAZIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      230

TABLE 277         BRAZIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      230

12.6.4    MEXICO             230

12.6.4.1 Reduced costs of video content consumption to drive market     230

TABLE 278         MEXICO: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION)          230

TABLE 279         MEXICO: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION)          231

TABLE 280         MEXICO: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)      231

TABLE 281         MEXICO: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      231

12.6.5    REST OF LATIN AMERICA          231

TABLE 282         REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2019–2022 (USD MILLION)    232

TABLE 283         REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE,  2023–2028 (USD MILLION)    232

TABLE 284         REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2019–2022 (USD MILLION)       232

TABLE 285         REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)       232

13          COMPETITIVE LANDSCAPE       233

13.1       INTRODUCTION            233

13.2       KEY PLAYER STRATEGIES/RIGHT TO WIN          233

TABLE 286         OVERVIEW OF STRATEGIES ADOPTED BY KEY VENDORS              233

13.3       MARKET SHARE ANALYSIS         238

TABLE 287         MARKET SHARE OF KEY VENDORS IN 2022         238

FIGURE 48         VIDEO ON DEMAND MARKET: MARKET SHARE ANALYSIS, 2022              239

13.4       VIDEO ON DEMAND MARKET: VENDOR PRODUCTS/BRANDS COMPARISON   239

TABLE 288         VENDOR PRODUCTS/BRANDS COMPARISON    239

13.5       REVENUE ANALYSIS      241

FIGURE 49         VIDEO ON DEMAND MARKET: REVENUE ANALYSIS, 2019–2023 (USD MILLION) 241

13.6       COMPANY EVALUATION MATRIX          243

FIGURE 50         COMPANY EVALUATION MATRIX FOR KEY PLAYERS: CRITERIA WEIGHTAGE     243

13.6.1    STARS  244

13.6.2    EMERGING LEADERS    244

13.6.3    PERVASIVE PLAYERS     244

13.6.4    PARTICIPANTS 244

FIGURE 51         VIDEO ON DEMAND MARKET: COMPANY EVALUATION MATRIX FOR  KEY PLAYERS, 2023          245

13.6.5    COMPANY FOOTPRINT: KEY PLAYERS  246

FIGURE 52         VIDEO ON DEMAND MARKET: COMPANY OVERALL FOOTPRINT      246

TABLE 289         VIDEO ON DEMAND MARKET: COMPANY REGION FOOTPRINT              246

TABLE 290         VIDEO ON DEMAND MARKET: COMPANY OFFERING TYPE FOOTPRINT      247

TABLE 291         VIDEO ON DEMAND MARKET: COMPANY VERTICAL FOOTPRINT      247

TABLE 292         VIDEO ON DEMAND MARKET: COMPANY PLATFORM TYPE FOOTPRINT      248

13.7       STARTUP/SME EVALUATION MATRIX   248

FIGURE 53         EVALUATION MATRIX FOR STARTUPS/SMES: CRITERIA WEIGHTAGE     249

13.7.1    PROGRESSIVE COMPANIES       249

13.7.2    RESPONSIVE COMPANIES          249

13.7.3    DYNAMIC COMPANIES 249

13.7.4    STARTING BLOCKS       249

FIGURE 54         VIDEO ON DEMAND MARKET: COMPANY EVALUATION MATRIX FOR KEY STARTUPS/SMES, 2023            250

13.7.5    COMPETITIVE BENCHMARKING: STARTUPS/SMES        251

TABLE 293         VIDEO ON DEMAND MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES        251

TABLE 294         VIDEO ON DEMAND MARKET: DETAILED LIST OF KEY STARTUPS/SMES           251

13.8       COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS              252

FIGURE 55         COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS          252

FIGURE 56         YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS 252

13.9       COMPETITIVE SCENARIO AND TRENDS             253

13.9.1    PRODUCT LAUNCHES/DEVELOPMENTS            253

TABLE 295         VIDEO ON DEMAND MARKET: PRODUCT LAUNCHES/DEVELOPMENTS, MARCH 2021–JANUARY 2024         253

13.9.2    DEALS  261

TABLE 296         VIDEO ON DEMAND MARKET: DEALS, AUGUST 2021–JANUARY 2024      261

14          COMPANY PROFILES    270

(Business overview, Products/Services/Solutions offered, Recent Developments, MNM view)*

14.1       INTRODUCTION            270

14.2       MAJOR PLAYERS            270

14.2.1    NETFLIX            270

TABLE 297         NETFLIX: COMPANY OVERVIEW             271

FIGURE 57         NETFLIX: COMPANY SNAPSHOT            271

TABLE 298         NETFLIX: PRODUCTS/SOLUTIONS/SERVICES OFFERED 272

TABLE 299         NETFLIX: PRODUCT LAUNCHES             272

TABLE 300         NETFLIX: DEALS            273

14.2.2    AMAZON           276

TABLE 301         AMAZON: COMPANY OVERVIEW            276

FIGURE 58         AMAZON: COMPANY SNAPSHOT           277

TABLE 302         AMAZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED              277

TABLE 303         AMAZON: PRODUCT LAUNCHES            278

TABLE 304         AMAZON: DEALS           279

14.2.3    GOOGLE           282

TABLE 305         GOOGLE: COMPANY OVERVIEW            282

FIGURE 59         GOOGLE: COMPANY SNAPSHOT            283

TABLE 306         GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED              283

TABLE 307         GOOGLE: PRODUCT LAUNCHES            284

TABLE 308         GOOGLE: DEALS            286

14.2.4    THE WALT DISNEY COMPANY  288

TABLE 309         THE WALT DISNEY COMPANY: COMPANY OVERVIEW   288

FIGURE 60         THE WALT DISNEY COMPANY: COMPANY SNAPSHOT  289

TABLE 310         THE WALT DISNEY COMPANY: PRODUCTS/SOLUTIONS/SERVICES OFFERED   289

TABLE 311         THE WALT DISNEY COMPANY: PRODUCT LAUNCHES   291

TABLE 312         THE WALT DISNEY COMPANY: DEALS  291

14.2.5    APPLE  294

TABLE 313         APPLE: COMPANY OVERVIEW   294

FIGURE 61         APPLE: COMPANY SNAPSHOT  295

TABLE 314         APPLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    295

TABLE 315         APPLE: PRODUCT LAUNCHES  296

TABLE 316         APPLE: DEALS  297

14.2.6    WARNER BROS. DISCOVERY      299

TABLE 317         WARNER BROS. DISCOVERY: COMPANY OVERVIEW       299

FIGURE 62         WARNER BROS. DISCOVERY: COMPANY SNAPSHOT      300

TABLE 318         WARNER BROS. DISCOVERY: PRODUCTS/SOLUTIONS/SERVICES OFFERED   300

TABLE 319         WARNER BROS. DISCOVERY: PRODUCT LAUNCHES       301

TABLE 320         WARNER BROS. DISCOVERY: DEALS      302

14.2.7    COMCAST CORPORATION         303

TABLE 321         COMCAST CORPORATION: COMPANY OVERVIEW         303

FIGURE 63         COMCAST CORPORATION: COMPANY SNAPSHOT         304

TABLE 322         COMCAST CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED   304

TABLE 323         COMCAST CORPORATION: PRODUCT LAUNCHES         305

TABLE 324         COMCAST CORPORATION: DEALS         306

14.2.8    PARAMOUNT PICTURES CORPORATION            307

TABLE 325         PARAMOUNT PICTURES CORPORATION: COMPANY OVERVIEW        307

FIGURE 64         PARAMOUNT PICTURES CORPORATION: COMPANY SNAPSHOT        308

TABLE 326         PARAMOUNT PICTURES CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED   308

TABLE 327         PARAMOUNT PICTURES CORPORATION: PRODUCT LAUNCHES       309

TABLE 328         PARAMOUNT PICTURES CORPORATION: DEALS            311

14.2.9    SONY    312

TABLE 329         SONY: COMPANY OVERVIEW    312

FIGURE 65         SONY: COMPANY SNAPSHOT    313

TABLE 330         SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED     313

TABLE 331         SONY: PRODUCT LAUNCHES    314

TABLE 332         SONY: DEALS    315

14.2.10  FOX CORPORATION      316

TABLE 333         FOX CORPORATION: COMPANY OVERVIEW      316

FIGURE 66         FOX CORPORATION: COMPANY SNAPSHOT      317

TABLE 334         FOX CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          317

TABLE 335         FOX CORPORATION: DEALS      319

14.3       OTHER PLAYERS           320

14.3.1    LIONSGATE      320

14.3.2    INDIEFLIX         321

14.3.3    RELIANCE JIO   322

14.3.4    WEBNEXS          323

14.3.5    FLICKNEXS       324

14.3.6    KALTURA          325

14.3.7    TARGETVIDEO 326

14.3.8    MUVI    327

14.3.9    JW PLAYER        328

14.3.10  VIMEO 329

14.3.11  DACAST             330

14.3.12  WOWZA             331

14.3.13  BRIGHTCOVE   332

14.3.14  CONTUS TECH 333

14.3.15  GUDSHO           334

14.3.16  ARVANCLOUD 335

14.3.17  GUMLET           336

14.3.18  SWITCHER        337

14.3.19  VERIZON           338

*Details on Business overview, Products/Services/Solutions offered, Recent Developments, MNM view might not be captured in case of unlisted companies.

15          ADJACENT MARKET      339

15.1       INTRODUCTION            339

15.1.1    RELATED MARKETS      339

15.1.2    LIMITATIONS   339

15.2       VIDEO PROCESSING PLATFORM MARKET          339

TABLE 336         VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION)          339

TABLE 337         VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION)          340

TABLE 338         REAL-TIME/LIVE: VIDEO PROCESSING PLATFORM MARKET, BY REGION,  2019–2022 (USD MILLION)             340

TABLE 339         REAL-TIME/LIVE: VIDEO PROCESSING PLATFORM MARKET, BY REGION,  2023–2028 (USD MILLION)             340

TABLE 340         ON-DEMAND: VIDEO PROCESSING PLATFORM MARKET, BY REGION,  2019–2022 (USD MILLION)     341

TABLE 341         ON-DEMAND: VIDEO PROCESSING PLATFORM MARKET, BY REGION,  2023–2028 (USD MILLION)     341

15.3       VIDEO STREAMING SOFTWARE MARKET           341

TABLE 342         VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL,  2019–2022 (USD MILLION) 342

TABLE 343         VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL,  2023–2028 (USD MILLION) 342

TABLE 344        DELIVERY CHANNEL: VIDEO STREAMING SOFTWARE MARKET, BY REGION,  2019–2022 (USD MILLION)             342

TABLE 345        DELIVERY CHANNEL: VIDEO STREAMING SOFTWARE MARKET, BY REGION,  2023–2028 (USD MILLION)             343

TABLE 346         PAY-TV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION)          343

TABLE 347         PAY-TV: VIDEO STREAMING SOFTWARE MARKET, 2023–2028 (USD MILLION) 343

TABLE 348         IPTV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION)          344

TABLE 349         IPTV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION)          344

TABLE 350         OTT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION)          344

TABLE 351         OTT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION)          345

16          APPENDIX         346

16.1       DISCUSSION GUIDE      346

16.2       KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL             350

16.3       CUSTOMIZATION OPTIONS      352

16.4       RELATED REPORTS       352

16.5       AUTHOR DETAILS         353


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