조사회사 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2024년03월
Video on Demand (VoD) Market – Global Forecast to 2028
VoD (주문형 비디오) 시장 : 제공 내용(솔루션, 서비스), 수익화 모델(SVoD, AVoD), 플랫폼 유형(스마트폰, 스마트 TV), 도입 모델, 콘텐츠 유형(영화, 음악), 업종 및 지역별 – 2028년까지의 세계 예측
Video on Demand (VoD) Market by Offering (Solutions, Services), Monetization Model (SVoD, AVoD), Platform Type (Smartphones, Smart TVs), Deployment Model, Content Type (Movies, Music), Vertical and Region – Global Forecast to 2028
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Report Overview
The global VoD market will grow from USD 146.6 billion in 2023 to USD 270.3 billion by 2028 at a compounded annual growth rate (CAGR) of 13.0% during the forecast period.
세계 VoD (주문형 비디오) 시장은 예측 기간 동안 연평균 복합 성장률(CAGR) 13.0%로 2023년 1,466억 달러에서 2028년까지 2,703억 달러로 성장할 것입니다.
For end users, VoD is a digital service that allows them to access a vast library of video content at their convenience. Instead of adhering to traditional broadcast schedules, users can instantly select and stream movies, TV shows, documentaries, and other forms of entertainment, typically through subscription-based or pay-per-view models. VoD platforms offer flexibility, enabling users to watch content on smart TVs, smartphones, tablets, and computers, provided they have an internet connection. This on-demand access empowers users to personalize their viewing experience, choosing what to watch and when to watch it, ultimately enhancing convenience and satisfaction.
By platform type, the smart TVs segment holds the highest CAGR during the forecast period.
The VoD market, by platform type, is segmented into smartphones, tablets/laptops, smart TVs, and other platform types. The smart TVs segment is estimated to grow at the highest CAGR during the forecasted VoD market. Smart TVs are pivotal in the VoD market by transforming traditional television sets into interactive entertainment hubs. These platform types integrate internet connectivity, streaming apps, and on-demand content libraries directly into the TV, eliminating the need for additional devices such as set-top boxes or streaming sticks. Smart TVs offer users a seamless and intuitive viewing experience, allowing them to access a wide range of VoD services and content with a button on their remote controls. Furthermore, smart TVs leverage advanced features such as voice search, personalized recommendations, and app integration to enhance user engagement and satisfaction. Users can quickly discover new content, navigate menus, and control playback using voice commands or intuitive user interfaces. Additionally, smart TVs support high-resolution displays and immersive audio technologies, providing viewers with an immersive and cinematic viewing experience right in their living rooms. As the demand for on-demand content grows, smart TVs serve as a central platform for accessing VoD services, bridging the gap between traditional television and the digital streaming revolution.
The movies segment holds the largest market share during the forecast period based on content type.
By content type, the VoD market is divided into movies, music, TV shows/web series, educational/fitness programs, and other content types. Over the course of the projection period, the movie segment is anticipated to hold the largest market share. Movies content type plays a central role in the VoD market, serving as a cornerstone of entertainment consumption for users worldwide. VoD platforms offer a vast library of movies spanning various genres, including action, comedy, drama, thriller, and science fiction, catering to diverse audience preferences and tastes. Users can access an extensive collection of classic and contemporary films conveniently on-demand and from their homes, ranging from blockbuster hits to independent productions.
Furthermore, movies drive user engagement and subscription retention on VoD platforms through exclusive releases, early access premieres, and curated collections. VoD providers strategically acquire licensing rights for popular movies, securing exclusive deals to attract users seeking access to the latest releases and timeless classics. Additionally, original films produced by VoD platforms contribute to content differentiation and brand identity, offering subscribers unique and compelling viewing experiences not available elsewhere. Overall, the movie content type is a critical driver of user acquisition and retention in the VoD market, enriching the platform’s content library and enhancing the overall entertainment experience for audiences worldwide.
Based on the deployment model, the cloud segment holds the highest CAGR during the forecast period.
The VoD market, by deployment model, is segmented into on-premises and cloud. The cloud segment is expected to hold the highest CAGR during the forecast period. The cloud deployment model is pivotal in the VoD market by offering scalable, flexible, and cost-effective solutions for content storage, delivery, and management. Cloud deployment allows VoD platforms to leverage cloud infrastructure services, such as storage, computing, and networking, eliminating the need for extensive physical infrastructure. This enables content providers to scale their operations based on demand quickly, ensuring efficient handling of large video libraries and sudden spikes in viewership. Cloud solutions also facilitate seamless content delivery across various devices, promoting accessibility and a smooth viewing experience for users.
Moreover, the cloud deployment model enhances the overall agility of VoD platforms, enabling rapid deployment of updates, new features, and optimizations without the constraints of traditional on-premises infrastructure. Cloud-based solutions contribute to cost efficiency by providing a pay-as-you-go model, where organizations only pay for the resources they consume. This eliminates the need for significant upfront investments in hardware and allows VoD providers to align their infrastructure costs with actual usage patterns. As the VoD market evolves, the cloud deployment model emerges as a fundamental enabler, empowering content providers to navigate the dynamic landscape, improve operational efficiency, and focus on delivering high-quality on-demand content to a global audience.
Breakdown of primaries
Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant companies involved in the VoD market were interviewed in-depth.
§ By Company: Tier I: 33%, Tier II: 25%, and Tier III: 42%
§ By Designation: C-Level Executives: 31%, Director Level: 34%, and Others: 35%
§ By Region: North America: 42%, Europe: 28%, Asia Pacific: 22%, Rest of World: 8%
Some of the significant VoD market vendors are vendors Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), Apple (US), Warner Bros Discovery (US), Comcast Corporation (US), Paramount Global (US), Sony (Japan), and Fox Corporation (US).
Research coverage:
The VoD market is covered across segments in the market report. The market size and growth potential are estimated for many segments, including those based on offering type, platform type, monetization model, deployment model, content type, vertical, and region. It contains a thorough competition analysis of the major market participants, information about their businesses, essential observations about their product and service offerings, current trends, and critical market strategies.
Reasons to buy this report:
With information on the most accurate revenue estimates for the whole VoD industry and its subsegments, the research will benefit market leaders and recent newcomers. Stakeholders will benefit from this report’s increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges, as well as aids players in understanding the pulse of the industry.
The report provides insights on the following pointers:
Analysis of key drivers (Increase in demand for video content across industries, Growing mobile video consumption through social media platforms, Growing demand for VoD streaming, Advancement in AI to foster demand for VoD software), restraints (Growing threat of video content piracy, Disparity in opinion between producers and aggregators over the licensed business model, Network connectivity and infrastructure issue), opportunities (Rise in online education and e-learning to improve the learning experience, Growing preference for online streaming services over traditional TV, Growth in demand for real-time video services), and challenges (High cost of video content creation, Integrating VoD platforms with existing systems) influencing the growth of the VoD market.
• Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the VoD industry.
• Market Development: In-depth details regarding profitable markets: the paper examines the global VoD industry.
• Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and the VoD industry.
• Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the VoD industry, such as Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), and Apple (US).
Table of Contents
1 INTRODUCTION 45
1.1 STUDY OBJECTIVES 45
1.2 MARKET DEFINITION 45
1.2.1 INCLUSIONS AND EXCLUSIONS 46
1.3 MARKET SCOPE 46
1.3.1 MARKET SEGMENTATION 47
1.3.2 REGIONS COVERED 47
1.4 YEARS CONSIDERED 48
1.5 CURRENCY CONSIDERED 48
TABLE 1 USD EXCHANGE RATES, 2018–2022 49
1.6 STAKEHOLDERS 49
1.7 SUMMARY OF CHANGES 49
1.7.1 RECESSION IMPACT 50
2 RESEARCH METHODOLOGY 51
2.1 RESEARCH DATA 51
FIGURE 1 RESEARCH DESIGN 51
2.1.1 SECONDARY DATA 52
2.1.2 PRIMARY DATA 52
2.1.2.1 Breakup of primary profiles 53
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 53
TABLE 2 PRIMARY RESPONDENTS 53
2.1.2.2 Key industry insights 54
2.2 DATA TRIANGULATION 54
2.3 MARKET SIZE ESTIMATION 55
FIGURE 3 VIDEO ON DEMAND MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 55
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES FROM VOD VENDORS 56
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF VOD VENDORS 57
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): CAGR PROJECTIONS FROM SUPPLY SIDE 58
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY – BOTTOM-UP: REVENUE GENERATED BY VOD VENDORS FROM EACH COMPONENT 59
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM DIFFERENT VOD SOLUTIONS 59
2.4 MARKET FORECAST 60
TABLE 3 FACTOR ANALYSIS 60
2.5 RESEARCH ASSUMPTIONS 60
2.6 RESEARCH LIMITATIONS 62
3 EXECUTIVE SUMMARY 63
FIGURE 9 VIDEO ON DEMAND MARKET SNAPSHOT, 2020–2028 64
FIGURE 10 TOP MARKET SEGMENTS IN TERMS OF GROWTH RATE 65
FIGURE 11 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 66
4 PREMIUM INSIGHTS 67
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN VIDEO ON DEMAND MARKET 67
FIGURE 12 INCREASING DEMAND FOR VIDEO ON DEMAND SERVICES TO DRIVE MARKET 67
4.2 VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023 VS. 2028 67
FIGURE 13 SOLUTIONS SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023 67
4.3 VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2023 VS. 2028 68
FIGURE 14 OTT SERVICES SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 68
4.4 VIDEO ON DEMAND MARKET, BY SERVICES, 2023 VS. 2028 68
FIGURE 15 PROFESSIONAL SERVICES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023 68
4.5 VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES, 2023 VS. 2028 69
FIGURE 16 SUPPORT & MAINTENANCE SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 69
4.6 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023 VS. 2028 69
FIGURE 17 SMARTPHONES SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 69
4.7 VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023 VS. 2028 69
FIGURE 18 MOVIES SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 69
4.8 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023 VS. 2028 70
FIGURE 19 SVOD SEGMENT TO LEAD MARKET FROM 2023 TO 2028 70
4.9 VIDEO ON DEMAND MARKET, BY VERTICAL, 2023 VS. 2028 70
FIGURE 20 MEDIA & ENTERTAINMENT SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 70
4.10 VIDEO ON DEMAND MARKET, BY REGION, 2023 VS. 2028 71
FIGURE 21 ASIA PACIFIC TO EMERGE AS LUCRATIVE MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 71
5 MARKET OVERVIEW AND INDUSTRY TRENDS 72
5.1 INTRODUCTION 72
5.2 MARKET DYNAMICS 72
FIGURE 22 VIDEO ON DEMAND MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 72
5.2.1 DRIVERS 73
5.2.1.1 Growing demand for video content across industries 73
FIGURE 23 LIKELIHOOD OF NON-VIDEO MARKETERS USING ONLINE VIDEO IN 2024 73
5.2.1.2 Rising mobile video consumption through social media platforms 73
FIGURE 24 PERCENTAGE OF USERS ENGAGED IN SOCIAL MEDIA ACROSS COUNTRIES IN 2022 74
5.2.1.3 Growing demand for VoD streaming 74
5.2.1.4 Advancements in AI to foster demand for VoD software 74
5.2.2 RESTRAINTS 75
5.2.2.1 Rising threat of video content piracy 75
5.2.2.2 Disagreement over licensed business model between producers and aggregators 75
5.2.2.3 Network connectivity and infrastructure issues 75
5.2.3 OPPORTUNITIES 75
5.2.3.1 Rise in online education and e-learning 75
5.2.3.2 Growing preference for online streaming services over traditional TVs 76
FIGURE 25 STREAMING VIEWERSHIP SURPASSES CABLE TV IN US (2021) 76
5.2.3.3 Increasing demand for real-time video services 76
FIGURE 26 GAMING DRIVES LIVE STREAMING 77
5.2.4 CHALLENGES 77
5.2.4.1 High cost of video content creation 77
5.2.4.2 Integrating VoD platforms with existing systems 77
5.3 CASE STUDY ANALYSIS 78
5.3.1 CASE STUDY 1: CONVEYING UNIQUE TOPGOLF EXPERIENCE THROUGH VIDEO 78
5.3.2 CASE STUDY 2: ENGAGING AUDIENCE WORLDWIDE 78
5.3.3 CASE STUDY 3: HIGH-QUALITY VIEWING EXPERIENCE 79
5.3.4 CASE STUDY 4: MID-STATE TECHNICAL COLLEGE ACHIEVED HYBRID LEARNING SUCCESS THROUGH PANOPTO VIDEO SOLUTIONS 79
5.3.5 CASE STUDY 5: APPLICATION WITH DIRECT ACCESS TO DIFFERENT WEB-BASED SERVICES 80
5.4 ECOSYSTEM ANALYSIS 80
FIGURE 27 VIDEO ON DEMAND MARKET: ECOSYSTEM ANALYSIS 81
5.5 SUPPLY CHAIN ANALYSIS 81
FIGURE 28 VIDEO ON DEMAND MARKET: SUPPLY CHAIN ANALYSIS 82
5.6 PRICING ANALYSIS 82
5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION 83
TABLE 4 INDICATIVE PRICING ANALYSIS OF VIDEO ON DEMAND MARKET, BY SOLUTION 83
5.6.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY ORGANIZATION SIZE 83
TABLE 5 INDICATIVE PRICING ANALYSIS OF VIDEO ON DEMAND MARKET, BY ORGANIZATION SIZE 84
5.7 PATENT ANALYSIS 85
FIGURE 29 NUMBER OF PATENTS PUBLISHED, 2013–2023 85
FIGURE 30 TOP 10 PATENT APPLICANTS (GLOBAL) IN 2023 85
TABLE 6 TOP 10 PATENT OWNERS 86
TABLE 7 VIDEO ON DEMAND MARKET: LIST OF MAJOR PATENTS 86
5.8 TECHNOLOGY ANALYSIS 88
5.8.1 KEY TECHNOLOGY 88
5.8.1.1 Content delivery networks (CDNs) 88
5.8.1.2 Digital rights management (DRM) 88
5.8.1.3 Streaming technology 89
5.8.1.4 UI & UX 89
5.8.2 COMPLEMENTARY TECHNOLOGY 89
5.8.2.1 5G technology 89
5.8.2.2 Blockchain 90
5.8.2.3 Edge computing 90
5.8.3 ADJACENT TECHNOLOGY 90
5.8.3.1 AI & ML 90
5.8.3.2 Internet of Things 91
5.9 REGULATORY LANDSCAPE 91
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
TABLE 8 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
TABLE 9 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
TABLE 10 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 11 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
5.9.2 REGULATIONS, BY REGION 93
5.9.2.1 North America 93
5.9.2.2 Europe 94
5.9.2.3 Asia Pacific 94
5.9.2.4 Middle East & Africa 94
5.9.2.5 Latin America 95
5.9.3 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 95
5.9.3.1 General Data Protection Regulation (GDPR) 95
5.9.3.2 SEC Rule 17a-4 95
5.9.3.3 ISO/IEC 27001 95
5.9.3.4 System and Organization Controls 2 type II compliance 96
5.9.3.5 Financial Industry Regulatory Authority 96
5.9.3.6 Freedom of Information Act 96
5.9.3.7 Health Insurance Portability and Accountability Act 96
5.10 PORTER’S FIVE FORCES ANALYSIS 97
FIGURE 31 VIDEO ON DEMAND MARKET: PORTER’S FIVE FORCES ANALYSIS 97
TABLE 12 VIDEO ON DEMAND MARKET: PORTER’S FIVE FORCES ANALYSIS 97
5.10.1 THREAT OF NEW ENTRANTS 98
5.10.2 THREAT OF SUBSTITUTES 98
5.10.3 BARGAINING POWER OF SUPPLIERS 98
5.10.4 BARGAINING POWER OF BUYERS 98
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 99
5.11 KEY CONFERENCES AND EVENTS, 2024–2025 99
TABLE 13 VIDEO ON DEMAND MARKET: KEY CONFERENCES AND EVENTS IN 2024–2025 99
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS 100
FIGURE 32 VIDEO ON DEMAND MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS 100
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 101
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 101
FIGURE 33 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS 101
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS 101
5.13.2 BUYING CRITERIA 102
FIGURE 34 KEY BUYING CRITERIA FOR TOP VERTICALS 102
TABLE 15 KEY BUYING CRITERIA FOR TOP VERTICALS 102
5.14 BUSINESS MODEL ANALYSIS 102
5.14.1 PERPETUAL LICENSE MODEL 102
5.14.2 SUBSCRIPTION-BASED MODEL 103
5.14.3 PAY-PER-USER MODEL 104
5.14.4 ENTERPRISE LICENSING MODEL 104
5.15 CONTENT CONSUMPTION ANALYSIS, BY DEMOGRAPHIC 105
5.15.1 CHILDREN (LESS THAN 18 YEARS) 105
5.15.2 YOUNG ADULTS (18-25 YEARS) 106
5.15.3 ADULTS (25-50 YEARS) 106
5.15.4 ABOVE 50 YEARS 106
5.16 TYPES OF VIDEO ON DEMAND CONTENT, BY QUALITY TYPE 106
5.16.1 HIGH-QUALITY CONTENT 106
5.16.2 VARIED QUALITY CONTENT 106
5.17 INVESTMENT AND FUNDING SCENARIO 107
FIGURE 35 LEADING GLOBAL VIDEO ON DEMAND MARKET VENDORS, BY NUMBER OF INVESTORS AND FUNDING ROUNDS (2023) 107
6 VIDEO ON DEMAND MARKET, BY OFFERING TYPE 108
6.1 INTRODUCTION 109
6.1.1 OFFERING TYPE MARKET DRIVERS 109
FIGURE 36 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 109
TABLE 16 VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 109
TABLE 17 VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 110
TABLE 18 OFFERING TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 110
TABLE 19 OFFERING TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 110
6.2 SOLUTIONS 111
FIGURE 37 OTT SERVICES SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD 111
TABLE 20 VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2019–2022 (USD MILLION) 111
TABLE 21 VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2023–2028 (USD MILLION) 112
TABLE 22 SOLUTIONS: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 112
TABLE 23 SOLUTIONS: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 112
6.2.1 PAY TV 113
6.2.1.1 Growing integration of on-demand content to drive market 113
TABLE 24 PAY TV: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 113
TABLE 25 PAY TV: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 113
6.2.1.2 Cable TV 114
6.2.1.3 Direct to Home (DTH) 114
6.2.2 OVER THE TOP (OTT) SERVICES 114
6.2.2.1 Rising emphasis on user-centric viewing experience to drive market 114
TABLE 26 OTT SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 115
TABLE 27 OTT SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 115
6.2.3 INTERNET PROTOCOL TELEVISION (IPTV) 115
6.2.3.1 Video-on-demand, time-shifted TV, and interactive applications to drive market 115
TABLE 28 IPTV: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 116
TABLE 29 IPTV: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 116
6.3 SERVICES 116
FIGURE 38 PROFESSIONAL SERVICES SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD 117
TABLE 30 VIDEO ON DEMAND MARKET, BY SERVICES, 2019–2022 (USD MILLION) 117
TABLE 31 VIDEO ON DEMAND MARKET, BY SERVICES, 2023–2028 (USD MILLION) 117
TABLE 32 SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 118
TABLE 33 SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 118
6.3.1 PROFESSIONAL SERVICES 118
6.3.1.1 Content licensing, platform development applications to drive market 118
FIGURE 39 SUPPORT & MAINTENANCE SEGMENT TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD 119
TABLE 34 VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES, 2019–2022 (USD MILLION) 119
TABLE 35 VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES, 2023–2028 (USD MILLION) 119
TABLE 36 PROFESSIONAL SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 120
TABLE 37 PROFESSIONAL SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 120
6.3.1.2 Integration & Implementation 120
TABLE 38 INTEGRATION & IMPLEMENTATION: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 121
TABLE 39 INTEGRATION & IMPLEMENTATION: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 121
6.3.1.3 Consulting 121
TABLE 40 CONSULTING: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 122
TABLE 41 CONSULTING: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 122
6.3.1.4 Support & maintenance 122
TABLE 42 SUPPORT & MAINTENANCE: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 123
TABLE 43 SUPPORT & MAINTENANCE: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 123
6.3.2 MANAGED SERVICES 123
6.3.2.1 Rising need for end-to-end management of technical infrastructure to drive market 123
TABLE 44 MANAGED SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 124
TABLE 45 MANAGED SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 124
7 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL 125
7.1 INTRODUCTION 126
FIGURE 40 SUBSCRIPTION VIDEO ON DEMAND SEGMENT TO DISPLAY LARGEST MARKET SHARE DURING FORECAST PERIOD 126
7.1.1 MONETIZATION MODEL MARKET DRIVERS 126
TABLE 46 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 127
TABLE 47 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 127
TABLE 48 MONETIZATION MODEL: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 127
TABLE 49 MONETIZATION MODEL: VIDEO ON DEMAND MARKET, 2023–2028 (USD MILLION) 128
7.2 SUBSCRIPTION VIDEO ON DEMAND (SVOD) 128
7.2.1 RISING FOCUS ON CUSTOMER LOYALTY TO DRIVE MARKET 128
TABLE 50 SVOD: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 128
TABLE 51 SVOD: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 129
7.3 TRANSACTIONAL VIDEO ON DEMAND (TVOD) 129
7.3.1 GROWING NUMBER OF PREMIUM AND NEWLY RELEASED CONTENT TO DRIVE MARKET 129
TABLE 52 TVOD: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 129
TABLE 53 TVOD: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 130
7.4 ADVERTISING-SUPPORTED VIDEO ON DEMAND (AVOD) 130
7.4.1 INCREASING REACH TO BROADER AUDIENCE TO DRIVE MARKET 130
TABLE 54 AVOD: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 130
TABLE 55 AVOD: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 131
7.5 FREE AD-SUPPORTED STREAMING TV (FAST) 131
7.5.1 TARGET ADVERTISING APPLICATIONS TO DRIVE MARKET 131
TABLE 56 FAST: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 131
TABLE 57 FAST: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 132
7.6 ELECTRONIC-SELL-THROUGH (EST) 132
7.6.1 GROWING ADOPTION OF FLEXIBLE SUBSCRIPTION MODEL TO DRIVE MARKET 132
TABLE 58 EST: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 132
TABLE 59 EST: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 133
8 VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL 134
8.1 INTRODUCTION 135
FIGURE 41 CLOUD SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 135
8.1.1 DEPLOYMENT MODEL MARKET DRIVERS 135
TABLE 60 VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 135
TABLE 61 VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 136
TABLE 62 DEPLOYMENT MODEL: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 136
TABLE 63 DEPLOYMENT MODEL: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 136
8.2 CLOUD 137
8.2.1 STORAGE, COMPUTING, AND NETWORKING APPLICATIONS TO DRIVE MARKET 137
TABLE 64 CLOUD: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 137
TABLE 65 CLOUD: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 137
8.3 ON-PREMISES 138
8.3.1 RISING FOCUS ON SECURITY AND COMPLIANCE TO DRIVE MARKET 138
TABLE 66 ON-PREMISES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 138
TABLE 67 ON-PREMISES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 138
9 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE 139
9.1 INTRODUCTION 140
FIGURE 42 SMART TVS TO BE DOMINANT SEGMENT DURING FORECAST PERIOD 140
9.1.1 PLATFORM TYPE MARKET DRIVERS 140
TABLE 68 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019–2022 (USD MILLION) 140
TABLE 69 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023–2028 (USD MILLION) 141
TABLE 70 PLATFORM TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 141
TABLE 71 PLATFORM TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 141
9.2 SMARTPHONES 142
9.2.1 GROWING SHIFT TOWARD ON-THE-GO ENTERTAINMENT TO DRIVE MARKET 142
TABLE 72 SMARTPHONES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 142
TABLE 73 SMARTPHONES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 142
9.3 TABLETS/LAPTOP 143
9.3.1 IMPROVED POWER AND CONNECTIVITY CAPABILITIES TO DRIVE MARKET 143
TABLE 74 TABLETS/LAPTOPS: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 143
TABLE 75 TABLETS/LAPTOPS: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 143
9.4 SMART TVS 144
9.4.1 INCREASING INTEGRATION OF VOICE SEARCH AND PERSONALIZED RECOMMENDATIONS TO DRIVE MARKET 144
TABLE 76 SMART TVS: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 144
TABLE 77 SMART TVS: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 144
9.5 OTHER PLATFORM TYPES 145
TABLE 78 OTHER PLATFORM TYPES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 145
TABLE 79 OTHER PLATFORM TYPES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 145
10 VIDEO ON DEMAND MARKET, BY CONTENT TYPE 146
10.1 INTRODUCTION 147
FIGURE 43 MOVIES SEGMENT TO SHOWCASE LARGEST MARKET SHARE DURING FORECAST PERIOD 147
10.1.1 CONTENT TYPE MARKET DRIVERS 147
TABLE 80 VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION) 148
TABLE 81 VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION) 148
TABLE 82 CONTENT TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 148
TABLE 83 CONTENT TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 149
10.2 MOVIES 149
10.2.1 RISING ATTENTION ON USER ENGAGEMENT AND SUBSCRIPTION RETENTION TO DRIVE MARKET 149
TABLE 84 MOVIES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 149
TABLE 85 MOVIES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 150
10.3 MUSIC 150
10.3.1 GROWING PARTNERSHIPS WITH RECORD LABELS, ARTISTS, AND MUSIC INDUSTRY STAKEHOLDERS TO DRIVE MARKET 150
TABLE 86 MUSIC: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 150
TABLE 87 MUSIC: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 151
10.4 TV SHOWS/WEB SERIES 151
10.4.1 INCREASED FOCUS ON LEVERAGING DATA ANALYTICS TO DRIVE MARKET 151
TABLE 88 TV SHOWS/WEB SERIES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 151
TABLE 89 TV SHOWS/WEB SERIES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 152
10.5 EDUCATIONAL/FITNESS PROGRAMS 152
10.5.1 INCREASING EMPHASIS ON HEALTHIER LIFESTYLES TO DRIVE MARKET 152
TABLE 90 EDUCATIONAL/FITNESS PROGRAMS: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 152
TABLE 91 EDUCATIONAL/FITNESS PROGRAMS: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 153
10.6 OTHER CONTENT TYPES 153
TABLE 92 OTHER CONTENT TYPES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 153
TABLE 93 OTHER CONTENT TYPES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 154
11 VIDEO ON DEMAND MARKET, BY VERTICAL 155
11.1 INTRODUCTION 156
FIGURE 44 MEDIA & ENTERTAINMENT SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023 156
11.1.1 VERTICAL MARKET DRIVERS 156
TABLE 94 VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 157
TABLE 95 VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 157
TABLE 96 VERTICAL: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 157
TABLE 97 VERTICAL: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 158
11.2 MEDIA & ENTERTAINMENT 158
11.2.1 EXPANDING HIGH-SPEED INTERNET TO DRIVE MARKET 158
TABLE 98 MEDIA & ENTERTAINMENT: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 158
TABLE 99 MEDIA & ENTERTAINMENT: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 159
11.2.2 APPLICATION AREAS 159
11.2.2.1 Content discovery and personalization 159
11.2.2.2 Live streaming and events 159
11.2.2.3 Cross-platform accessibility 159
11.2.2.4 Other application areas 159
11.3 EDUCATION 160
11.3.1 E-LEARNING AND SMART EDUCATION SYSTEMS TO DRIVE MARKET 160
TABLE 100 EDUCATION: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 160
TABLE 101 EDUCATION: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 160
11.3.2 APPLICATION AREAS 161
11.3.2.1 Parental engagement and home-school collaboration 161
11.3.2.2 Educational content libraries 161
11.3.2.3 Research and academic collaboration 161
11.3.2.4 Other application areas 161
11.4 HEALTHCARE & LIFE SCIENCES 161
11.4.1 PATIENT EDUCATION AND ENGAGEMENT TO DRIVE MARKET 161
TABLE 102 HEALTHCARE & LIFE SCIENCES: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 162
TABLE 103 HEALTHCARE & LIFE SCIENCES: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 162
11.4.2 APPLICATION AREAS 162
11.4.2.1 Patient data management 162
11.4.2.2 Telemedicine and remote consultations 162
11.4.2.3 Healthcare marketing and promotional content 163
11.4.2.4 Other application areas 163
11.5 BFSI 163
11.5.1 SURGE IN PERSONALIZED FINANCIAL EDUCATION AND ADVISORY CONTENT TO DRIVE MARKET 163
TABLE 104 BFSI: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 163
TABLE 105 BFSI: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 164
11.5.2 APPLICATION AREAS 164
11.5.2.1 Employee training and development 164
11.5.2.2 Marketing and customer engagement 164
11.5.2.3 Financial advisory services 164
11.5.2.4 Other application areas 164
11.6 GOVERNMENT & PUBLIC SECTOR 165
11.6.1 LIVE EVENTS, CONFERENCES, AND PUBLIC EDUCATION APPLICATIONS TO DRIVE MARKET 165
TABLE 106 GOVERNMENT & PUBLIC SECTOR: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 165
TABLE 107 GOVERNMENT & PUBLIC SECTOR: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 165
11.6.2 APPLICATION AREAS 166
11.6.2.1 Public infrastructure and project updates 166
11.6.2.2 Legislative proceedings and government meetings 166
11.6.2.3 Government initiatives and policies 166
11.6.2.4 Other application areas 166
11.7 OTHER VERTICALS 166
TABLE 108 OTHER VERTICALS: VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 167
TABLE 109 OTHER VERTICALS: VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 167
12 VIDEO ON DEMAND MARKET, BY REGION 168
12.1 INTRODUCTION 169
FIGURE 45 VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 169
TABLE 110 VIDEO ON DEMAND MARKET, BY REGION, 2019–2022 (USD MILLION) 169
TABLE 111 VIDEO ON DEMAND MARKET, BY REGION, 2023–2028 (USD MILLION) 170
12.2 NORTH AMERICA 170
12.2.1 VIDEO ON DEMAND MARKET DRIVERS 170
12.2.2 RECESSION IMPACT 171
FIGURE 46 NORTH AMERICA: VIDEO ON DEMAND MARKET SNAPSHOT 171
TABLE 112 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 172
TABLE 113 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 172
TABLE 114 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 172
TABLE 115 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 172
TABLE 116 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2019–2022 (USD MILLION) 173
TABLE 117 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2023–2028 (USD MILLION) 173
TABLE 118 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 173
TABLE 119 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 173
TABLE 120 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019–2022 (USD MILLION) 174
TABLE 121 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023–2028 (USD MILLION) 174
TABLE 122 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION) 174
TABLE 123 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION) 175
TABLE 124 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 175
TABLE 125 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 175
TABLE 126 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 176
TABLE 127 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 176
TABLE 128 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 176
TABLE 129 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 177
TABLE 130 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 177
TABLE 131 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 177
12.2.3 US 178
12.2.3.1 Growing prevalence of subscription-based streaming services to drive market 178
TABLE 132 US: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 178
TABLE 133 US: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 178
TABLE 134 US: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 178
TABLE 135 US: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 179
12.2.4 CANADA 179
12.2.4.1 Rapid adoption of cost-effective cloud-based solutions to drive market 179
TABLE 136 CANADA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 179
TABLE 137 CANADA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 179
TABLE 138 CANADA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 180
TABLE 139 CANADA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 180
12.3 EUROPE 180
12.3.1 VIDEO ON DEMAND MARKET DRIVERS 181
12.3.2 RECESSION IMPACT 181
TABLE 140 EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 181
TABLE 141 EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 182
TABLE 142 EUROPE: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 182
TABLE 143 EUROPE: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 182
TABLE 144 EUROPE: VIDEO ON DEMAND MARKET, BY SERVICE, 2019–2022 (USD MILLION) 182
TABLE 145 EUROPE: VIDEO ON DEMAND MARKET, BY SERVICE, 2023–2028 (USD MILLION) 183
TABLE 146 EUROPE: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 183
TABLE 147 EUROPE: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 183
TABLE 148 EUROPE: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019–2022 (USD MILLION) 184
TABLE 149 EUROPE: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023–2028 (USD MILLION) 184
TABLE 150 EUROPE: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION) 184
TABLE 151 EUROPE: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION) 185
TABLE 152 EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 185
TABLE 153 EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 185
TABLE 154 EUROPE: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 186
TABLE 155 EUROPE: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 186
TABLE 156 EUROPE: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 186
TABLE 157 EUROPE: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 187
TABLE 158 EUROPE: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 187
TABLE 159 EUROPE: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 187
12.3.3 UK 188
12.3.3.1 Changing content consumption behavior to drive market 188
TABLE 160 UK: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 188
TABLE 161 UK: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 188
TABLE 162 UK: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 188
TABLE 163 UK: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 189
12.3.4 GERMANY 189
12.3.4.1 Surge in digital viewers to drive market 189
TABLE 164 GERMANY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 189
TABLE 165 GERMANY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 189
TABLE 166 GERMANY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 190
TABLE 167 GERMANY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 190
12.3.5 FRANCE 190
12.3.5.1 Robust infrastructure and high internet penetration to drive market 190
TABLE 168 FRANCE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 190
TABLE 169 FRANCE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 191
TABLE 170 FRANCE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 191
TABLE 171 FRANCE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 191
12.3.6 ITALY 191
12.3.6.1 Rising demand for online video content to drive market 191
TABLE 172 ITALY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 192
TABLE 173 ITALY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 192
TABLE 174 ITALY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 192
TABLE 175 ITALY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 193
12.3.7 REST OF EUROPE 193
TABLE 176 REST OF EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 193
TABLE 177 REST OF EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 194
TABLE 178 REST OF EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 194
TABLE 179 REST OF EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 194
12.4 ASIA PACIFIC 195
12.4.1 VIDEO ON DEMAND MARKET DRIVERS 195
12.4.2 RECESSION IMPACT 195
FIGURE 47 ASIA PACIFIC: VIDEO ON DEMAND MARKET SNAPSHOT 196
TABLE 180 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 196
TABLE 181 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 197
TABLE 182 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 197
TABLE 183 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 197
TABLE 184 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SERVICE, 2019–2022 (USD MILLION) 197
TABLE 185 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SERVICE, 2023–2028 (USD MILLION) 198
TABLE 186 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 198
TABLE 187 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 198
TABLE 188 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019–2022 (USD MILLION) 199
TABLE 189 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023–2028 (USD MILLION) 199
TABLE 190 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION) 199
TABLE 191 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION) 200
TABLE 192 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 200
TABLE 193 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 200
TABLE 194 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 201
TABLE 195 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 201
TABLE 196 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 201
TABLE 197 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 202
TABLE 198 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 202
TABLE 199 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 202
12.4.3 CHINA 203
12.4.3.1 Increasing adoption of 5G services by telecom operators to drive market 203
TABLE 200 CHINA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 203
TABLE 201 CHINA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 203
TABLE 202 CHINA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 203
TABLE 203 CHINA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 204
12.4.4 JAPAN 204
12.4.4.1 Strategic collaborations between VoD service providers and telecom companies to drive market 204
TABLE 204 JAPAN: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 204
TABLE 205 JAPAN: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 204
TABLE 206 JAPAN: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 205
TABLE 207 JAPAN: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 205
12.4.5 INDIA 205
12.4.5.1 Consumer preference for region-specific content to drive market 205
TABLE 208 INDIA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 205
TABLE 209 INDIA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 206
TABLE 210 INDIA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 206
TABLE 211 INDIA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 206
12.4.6 AUSTRALIA & NEW ZEALAND 206
12.4.6.1 Growing popularity of streaming services to drive market 206
TABLE 212 AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 207
TABLE 213 AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 207
TABLE 214 AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 207
TABLE 215 AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 207
12.4.7 REST OF ASIA PACIFIC 208
TABLE 216 REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 208
TABLE 217 REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 208
TABLE 218 REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 209
TABLE 219 REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 209
12.5 MIDDLE EAST & AFRICA 209
12.5.1 VIDEO ON DEMAND MARKET DRIVERS 209
12.5.2 RECESSION IMPACT 210
TABLE 220 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 210
TABLE 221 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 210
TABLE 222 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 211
TABLE 223 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 211
TABLE 224 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2019–2022 (USD MILLION) 211
TABLE 225 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2023–2028 (USD MILLION) 211
TABLE 226 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 212
TABLE 227 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 212
TABLE 228 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019–2022 (USD MILLION) 212
TABLE 229 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023–2028 (USD MILLION) 213
TABLE 230 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION) 213
TABLE 231 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION) 213
TABLE 232 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 214
TABLE 233 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 214
TABLE 234 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 214
TABLE 235 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 215
TABLE 236 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 215
TABLE 237 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 215
TABLE 238 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 216
TABLE 239 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 216
12.5.3 GULF COOPERATION COUNCIL (GCC) 216
12.5.3.1 Significant growth in domestic IT sector to drive market 216
TABLE 240 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 217
TABLE 241 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 217
TABLE 242 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 217
TABLE 243 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 217
TABLE 244 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 218
TABLE 245 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 218
12.5.3.2 Kingdom of Saudi Arabia (KSA) 218
12.5.3.3 United Arab Emirates (UAE) 218
12.5.3.4 Rest of GCC 219
12.5.4 SOUTH AFRICA 219
12.5.4.1 Increasing investments in digital infrastructure to drive market 219
TABLE 246 SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 219
TABLE 247 SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 220
TABLE 248 SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 220
TABLE 249 SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 220
12.5.5 REST OF MIDDLE EAST & AFRICA 220
TABLE 250 REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 221
TABLE 251 REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 221
TABLE 252 REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 221
TABLE 253 REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 221
12.6 LATIN AMERICA 222
12.6.1 VIDEO ON DEMAND MARKET DRIVERS 222
12.6.2 RECESSION IMPACT 222
TABLE 254 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 223
TABLE 255 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 223
TABLE 256 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019–2022 (USD MILLION) 223
TABLE 257 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 223
TABLE 258 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2019–2022 (USD MILLION) 224
TABLE 259 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2023–2028 (USD MILLION) 224
TABLE 260 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 224
TABLE 261 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 224
TABLE 262 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019–2022 (USD MILLION) 225
TABLE 263 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023–2028 (USD MILLION) 225
TABLE 264 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION) 225
TABLE 265 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION) 226
TABLE 266 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 226
TABLE 267 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 226
TABLE 268 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019–2022 (USD MILLION) 227
TABLE 269 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023–2028 (USD MILLION) 227
TABLE 270 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 227
TABLE 271 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 228
TABLE 272 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 228
TABLE 273 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 228
12.6.3 BRAZIL 229
12.6.3.1 Digital transformation initiatives across various verticals to drive market 229
TABLE 274 BRAZIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 229
TABLE 275 BRAZIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 229
TABLE 276 BRAZIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 230
TABLE 277 BRAZIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 230
12.6.4 MEXICO 230
12.6.4.1 Reduced costs of video content consumption to drive market 230
TABLE 278 MEXICO: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 230
TABLE 279 MEXICO: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 231
TABLE 280 MEXICO: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 231
TABLE 281 MEXICO: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 231
12.6.5 REST OF LATIN AMERICA 231
TABLE 282 REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019–2022 (USD MILLION) 232
TABLE 283 REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023–2028 (USD MILLION) 232
TABLE 284 REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 232
TABLE 285 REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 232
13 COMPETITIVE LANDSCAPE 233
13.1 INTRODUCTION 233
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 233
TABLE 286 OVERVIEW OF STRATEGIES ADOPTED BY KEY VENDORS 233
13.3 MARKET SHARE ANALYSIS 238
TABLE 287 MARKET SHARE OF KEY VENDORS IN 2022 238
FIGURE 48 VIDEO ON DEMAND MARKET: MARKET SHARE ANALYSIS, 2022 239
13.4 VIDEO ON DEMAND MARKET: VENDOR PRODUCTS/BRANDS COMPARISON 239
TABLE 288 VENDOR PRODUCTS/BRANDS COMPARISON 239
13.5 REVENUE ANALYSIS 241
FIGURE 49 VIDEO ON DEMAND MARKET: REVENUE ANALYSIS, 2019–2023 (USD MILLION) 241
13.6 COMPANY EVALUATION MATRIX 243
FIGURE 50 COMPANY EVALUATION MATRIX FOR KEY PLAYERS: CRITERIA WEIGHTAGE 243
13.6.1 STARS 244
13.6.2 EMERGING LEADERS 244
13.6.3 PERVASIVE PLAYERS 244
13.6.4 PARTICIPANTS 244
FIGURE 51 VIDEO ON DEMAND MARKET: COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2023 245
13.6.5 COMPANY FOOTPRINT: KEY PLAYERS 246
FIGURE 52 VIDEO ON DEMAND MARKET: COMPANY OVERALL FOOTPRINT 246
TABLE 289 VIDEO ON DEMAND MARKET: COMPANY REGION FOOTPRINT 246
TABLE 290 VIDEO ON DEMAND MARKET: COMPANY OFFERING TYPE FOOTPRINT 247
TABLE 291 VIDEO ON DEMAND MARKET: COMPANY VERTICAL FOOTPRINT 247
TABLE 292 VIDEO ON DEMAND MARKET: COMPANY PLATFORM TYPE FOOTPRINT 248
13.7 STARTUP/SME EVALUATION MATRIX 248
FIGURE 53 EVALUATION MATRIX FOR STARTUPS/SMES: CRITERIA WEIGHTAGE 249
13.7.1 PROGRESSIVE COMPANIES 249
13.7.2 RESPONSIVE COMPANIES 249
13.7.3 DYNAMIC COMPANIES 249
13.7.4 STARTING BLOCKS 249
FIGURE 54 VIDEO ON DEMAND MARKET: COMPANY EVALUATION MATRIX FOR KEY STARTUPS/SMES, 2023 250
13.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES 251
TABLE 293 VIDEO ON DEMAND MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 251
TABLE 294 VIDEO ON DEMAND MARKET: DETAILED LIST OF KEY STARTUPS/SMES 251
13.8 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS 252
FIGURE 55 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS 252
FIGURE 56 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS 252
13.9 COMPETITIVE SCENARIO AND TRENDS 253
13.9.1 PRODUCT LAUNCHES/DEVELOPMENTS 253
TABLE 295 VIDEO ON DEMAND MARKET: PRODUCT LAUNCHES/DEVELOPMENTS, MARCH 2021–JANUARY 2024 253
13.9.2 DEALS 261
TABLE 296 VIDEO ON DEMAND MARKET: DEALS, AUGUST 2021–JANUARY 2024 261
14 COMPANY PROFILES 270
(Business overview, Products/Services/Solutions offered, Recent Developments, MNM view)*
14.1 INTRODUCTION 270
14.2 MAJOR PLAYERS 270
14.2.1 NETFLIX 270
TABLE 297 NETFLIX: COMPANY OVERVIEW 271
FIGURE 57 NETFLIX: COMPANY SNAPSHOT 271
TABLE 298 NETFLIX: PRODUCTS/SOLUTIONS/SERVICES OFFERED 272
TABLE 299 NETFLIX: PRODUCT LAUNCHES 272
TABLE 300 NETFLIX: DEALS 273
14.2.2 AMAZON 276
TABLE 301 AMAZON: COMPANY OVERVIEW 276
FIGURE 58 AMAZON: COMPANY SNAPSHOT 277
TABLE 302 AMAZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 277
TABLE 303 AMAZON: PRODUCT LAUNCHES 278
TABLE 304 AMAZON: DEALS 279
14.2.3 GOOGLE 282
TABLE 305 GOOGLE: COMPANY OVERVIEW 282
FIGURE 59 GOOGLE: COMPANY SNAPSHOT 283
TABLE 306 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 283
TABLE 307 GOOGLE: PRODUCT LAUNCHES 284
TABLE 308 GOOGLE: DEALS 286
14.2.4 THE WALT DISNEY COMPANY 288
TABLE 309 THE WALT DISNEY COMPANY: COMPANY OVERVIEW 288
FIGURE 60 THE WALT DISNEY COMPANY: COMPANY SNAPSHOT 289
TABLE 310 THE WALT DISNEY COMPANY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 289
TABLE 311 THE WALT DISNEY COMPANY: PRODUCT LAUNCHES 291
TABLE 312 THE WALT DISNEY COMPANY: DEALS 291
14.2.5 APPLE 294
TABLE 313 APPLE: COMPANY OVERVIEW 294
FIGURE 61 APPLE: COMPANY SNAPSHOT 295
TABLE 314 APPLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 295
TABLE 315 APPLE: PRODUCT LAUNCHES 296
TABLE 316 APPLE: DEALS 297
14.2.6 WARNER BROS. DISCOVERY 299
TABLE 317 WARNER BROS. DISCOVERY: COMPANY OVERVIEW 299
FIGURE 62 WARNER BROS. DISCOVERY: COMPANY SNAPSHOT 300
TABLE 318 WARNER BROS. DISCOVERY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 300
TABLE 319 WARNER BROS. DISCOVERY: PRODUCT LAUNCHES 301
TABLE 320 WARNER BROS. DISCOVERY: DEALS 302
14.2.7 COMCAST CORPORATION 303
TABLE 321 COMCAST CORPORATION: COMPANY OVERVIEW 303
FIGURE 63 COMCAST CORPORATION: COMPANY SNAPSHOT 304
TABLE 322 COMCAST CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 304
TABLE 323 COMCAST CORPORATION: PRODUCT LAUNCHES 305
TABLE 324 COMCAST CORPORATION: DEALS 306
14.2.8 PARAMOUNT PICTURES CORPORATION 307
TABLE 325 PARAMOUNT PICTURES CORPORATION: COMPANY OVERVIEW 307
FIGURE 64 PARAMOUNT PICTURES CORPORATION: COMPANY SNAPSHOT 308
TABLE 326 PARAMOUNT PICTURES CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 308
TABLE 327 PARAMOUNT PICTURES CORPORATION: PRODUCT LAUNCHES 309
TABLE 328 PARAMOUNT PICTURES CORPORATION: DEALS 311
14.2.9 SONY 312
TABLE 329 SONY: COMPANY OVERVIEW 312
FIGURE 65 SONY: COMPANY SNAPSHOT 313
TABLE 330 SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 313
TABLE 331 SONY: PRODUCT LAUNCHES 314
TABLE 332 SONY: DEALS 315
14.2.10 FOX CORPORATION 316
TABLE 333 FOX CORPORATION: COMPANY OVERVIEW 316
FIGURE 66 FOX CORPORATION: COMPANY SNAPSHOT 317
TABLE 334 FOX CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 317
TABLE 335 FOX CORPORATION: DEALS 319
14.3 OTHER PLAYERS 320
14.3.1 LIONSGATE 320
14.3.2 INDIEFLIX 321
14.3.3 RELIANCE JIO 322
14.3.4 WEBNEXS 323
14.3.5 FLICKNEXS 324
14.3.6 KALTURA 325
14.3.7 TARGETVIDEO 326
14.3.8 MUVI 327
14.3.9 JW PLAYER 328
14.3.10 VIMEO 329
14.3.11 DACAST 330
14.3.12 WOWZA 331
14.3.13 BRIGHTCOVE 332
14.3.14 CONTUS TECH 333
14.3.15 GUDSHO 334
14.3.16 ARVANCLOUD 335
14.3.17 GUMLET 336
14.3.18 SWITCHER 337
14.3.19 VERIZON 338
*Details on Business overview, Products/Services/Solutions offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
15 ADJACENT MARKET 339
15.1 INTRODUCTION 339
15.1.1 RELATED MARKETS 339
15.1.2 LIMITATIONS 339
15.2 VIDEO PROCESSING PLATFORM MARKET 339
TABLE 336 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2019–2022 (USD MILLION) 339
TABLE 337 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2023–2028 (USD MILLION) 340
TABLE 338 REAL-TIME/LIVE: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2019–2022 (USD MILLION) 340
TABLE 339 REAL-TIME/LIVE: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 340
TABLE 340 ON-DEMAND: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2019–2022 (USD MILLION) 341
TABLE 341 ON-DEMAND: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2023–2028 (USD MILLION) 341
15.3 VIDEO STREAMING SOFTWARE MARKET 341
TABLE 342 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2019–2022 (USD MILLION) 342
TABLE 343 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023–2028 (USD MILLION) 342
TABLE 344 DELIVERY CHANNEL: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 342
TABLE 345 DELIVERY CHANNEL: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 343
TABLE 346 PAY-TV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 343
TABLE 347 PAY-TV: VIDEO STREAMING SOFTWARE MARKET, 2023–2028 (USD MILLION) 343
TABLE 348 IPTV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 344
TABLE 349 IPTV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 344
TABLE 350 OTT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019–2022 (USD MILLION) 344
TABLE 351 OTT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION) 345
16 APPENDIX 346
16.1 DISCUSSION GUIDE 346
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 350
16.3 CUSTOMIZATION OPTIONS 352
16.4 RELATED REPORTS 352
16.5 AUTHOR DETAILS 353
