소프트웨어 정의 차량 (SDV: software defined vehicle) 시장조사 보고서

Report Overview

The software-defined vehicle market is projected to grow from USD 270.9 billion in 2023 to USD 419.7 billion by 2028, registering a CAGR of 9.1% during the forecast period. Some of the major factors driving the growth of the software-defined vehicle market include the introduction of 5G cellular connectivity projects and the enforcement of stringent vehicle safety regulations. However, data security and privacy concerns act as a challenge for the market in the future. The major growth opportunities for the market players are the emergence of ride-hailing and mobility-as-a-service platforms. 

“Market for ADAS/HAD will have the highest CAGR during the forecast period.”
The ADAS/HAD segment of the software-defined vehicle market is expected to witness the highest CAGR during the forecast period. The capability to reduce car accidents makes ADAS more critical. Automatic emergency braking, pedestrian detection, surround view, parking assist, driver drowsiness detection, and gaze detection are ADAS applications that assist drivers with safety-critical functionality to reduce car accidents. As ADAS relies on a combination of software, sensors, cameras, radar, lidar, and other technologies to enhance vehicle safety and assist drivers in various driving scenarios, software-defined vehicles are integral to developing and deploying ADAS applications. The increasing development of software-defined vehicle manufacturers, such as Tesla (US) and Volkswagen (Germany), is likely to accelerate the market growth.

“Level 5 expected to register the highest CAGR during the forecast period.”
The software-defined vehicle market’s level 5 segment is expected to account for the highest CAGR in the forecast period. Tesla, Ford, Toyota, Uber, and Volvo are among the companies working hard to achieve Level 5 autonomous vehicle operation, with General Motors (US) leading the charge. Technology giants, including Apple Inc. (US), Aurora Innovation Inc. (US), Microsoft (US), and Waymo LLC (US), have collaborated with international automakers to improve and secure the future of autonomous vehicles. The surging demand for connectivity and OTA software updates is projected to drive the software-defined vehicle market growth.

“Asia Pacific to account for the highest market share among other regions during the forecast period.”
Aisa Pacific is expected to dominate the software-defined vehicle market during the forecast period. Increased R&D activities in the field of software-defined vehicle intelligence would drive the growth of the software-defined vehicle market in the Asia Pacific. China has expanded significantly in mobile connectivity technology, keeping customer benefits as a priority and accordingly launching connectivity-enabled vehicles. Thus, considering the above-mentioned factors, the Asia Pacific software-defined vehicle market is expected to grow significantly.
In addition, increasing adoption of various connected car services, such as collision warning systems, intelligent parking, remote diagnostics, etc., will create an opportunity for the market. The plans of global automakers to roll out vehicles with 5G are expected to further boost the market in China. For instance, in 2021, General Motors (US) announced its plan to roll out 5G in the Chinese market during its Tech Day media event held in Shanghai.

In determining and verifying the market size for several segments and subsegments gathered through extensive primary interviews, secondary research has been conducted with key industry experts in the software-defined vehicle market.
The break-up of primary participants for the report has been shown below:
• By company type: Tier 1 – 38%, Tier 2 – 28%, and Tier 3 – 34%
• By designation: C-Level Executives – 40%, Managers – 30%, and Others – 30%
• By region: North America – 35%, Europe – 20%, Asia Pacific – 35%, and RoW – 10%

The report profiles key players in the software-defined vehicle market with their respective market ranking analyses. Prominent players profiled in this report include Robert Bosch GmbH (Germany), Nvidia Corporation (US), APTIV (Ireland), Valeo (France), Marelli Holdings Co., Ltd. (Japan), Continental AG (Germany), Volkswagen Group (Germany), Tesla (US), HARMAN International (US), BlackBerry Limited (US), among others.

Research Coverage
This research report categorizes the software-defined vehicle market based on offering, vehicle type, vehicle autonomy,  application, and region. The report describes the major drivers, restraints, challenges, and opportunities pertaining to the software-defined vehicle market and forecasts the same till 2028. The report also consists of leadership mapping and analysis of companies in the software-defined vehicle ecosystem.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall software-defined vehicle market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

 The report provides insights on the following pointers:
• Analysis of key drivers (enforcement of stringent vehicle safety regulations and continued development of connected vehicles), restraints (high initial investments and connected vehicle research costs), opportunities (emergence of ride-hailing and mobility-as-a-service platforms and introduction of 5g cellular connectivity projects), and challenges (data security and privacy concerns) influencing the growth of the software-defined vehicle market
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the software-defined vehicle market
• Market Development: Comprehensive information about lucrative markets – the report analyses the software-defined vehicle market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the software-defined vehicle market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and product/service offerings of leading players like Robert Bosch GmbH (Germany), Nvidia Corporation (US), APTIV (Ireland), Valeo (France), Marelli Holdings Co., Ltd. (Japan), among others in the software-defined vehicle market.

Table of Contents

1 INTRODUCTION 27
1.1 STUDY OBJECTIVES 27
1.2 MARKET DEFINITION 27
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED 28
FIGURE 1 SOFTWARE-DEFINED VEHICLE MARKET SEGMENTATION 28
1.3.2 INCLUSIONS AND EXCLUSIONS 28
1.3.3 REGIONAL SCOPE 29
1.3.4 YEARS CONSIDERED 29
1.3.5 CURRENCY CONSIDERED 29
1.4 LIMITATIONS 30
1.5 STAKEHOLDERS 30
1.6 IMPACT OF RECESSION 30
2 RESEARCH METHODOLOGY 31
2.1 RESEARCH DATA 31
FIGURE 2 SOFTWARE-DEFINED VEHICLE MARKET: RESEARCH DESIGN 31
2.1.1 SECONDARY DATA 32
2.1.1.1 Major secondary sources 32
2.1.1.2 Key data from secondary sources 33
2.1.2 PRIMARY DATA 33
2.1.2.1 Key data from primary sources 34
2.1.2.2 Breakdown of primaries 34
2.1.3 SECONDARY AND PRIMARY RESEARCH 35
2.1.3.1 Key industry insights 36
2.2 MARKET SIZE ESTIMATION METHODOLOGY 36
2.2.1 BOTTOM-UP APPROACH 37
2.2.1.1 Approach to capture market size using bottom-up analysis (demand side) 37
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 37
2.2.2 TOP-DOWN APPROACH 37
2.2.2.1 Approach to capture market size using top-down analysis  (supply side) 38
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 38
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 39
FIGURE 5 DATA TRIANGULATION 39
2.4 RESEARCH ASSUMPTIONS 40
TABLE 1 SOFTWARE-DEFINED VEHICLE MARKET: RESEARCH ASSUMPTIONS 40
2.5 APPROACH TO ANALYZE RECESSION IMPACT 40
2.6 RESEARCH LIMITATIONS 41
2.7 RISK ASSESSMENT 41
TABLE 2 SOFTWARE-DEFINED VEHICLE MARKET: RISK ASSESSMENT 41
3 EXECUTIVE SUMMARY 42
FIGURE 6 SOFTWARE SEGMENT TO EXHIBIT HIGHEST CAGR FROM 2023 TO 2028 42
FIGURE 7 ICE SEGMENT TO HOLD LARGEST SHARE OF SOFTWARE-DEFINED VEHICLE MARKET IN 2023 43
FIGURE 8 LEVEL 2 SEGMENT TO DOMINATE SOFTWARE-DEFINED VEHICLE MARKET DURING FORECAST PERIOD 43
FIGURE 9 ADAS/HAD SEGMENT TO DEPICT HIGHEST CAGR BETWEEN 2023 AND 2028 44
FIGURE 10 ASIA PACIFIC ACCOUNTED FOR LARGEST MARKET SHARE IN 2022 44
4 PREMIUM INSIGHTS 45
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SOFTWARE-DEFINED VEHICLE MARKET 45
FIGURE 11 RISING ADOPTION OF CONNECTED VEHICLE TECHNOLOGIES TO OFFER LUCRATIVE OPPORTUNITIES FOR PLAYERS IN SOFTWARE-DEFINED VEHICLE MARKET 45
4.2 SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE 45
FIGURE 12 BEV SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 45
4.3 SOFTWARE-DEFINED VEHICLE MARKET IN ASIA PACIFIC,  BY VEHICLE TYPE AND COUNTRY 46
FIGURE 13 ICE SEGMENT AND CHINA HELD LARGEST SHARES OF ASIA PACIFIC  SOFTWARE-DEFINED VEHICLE MARKET IN 2022 46
4.4 SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY 46
FIGURE 14 INDIA TO REGISTER HIGHEST CAGR IN SOFTWARE-DEFINED VEHICLE MARKET FROM 2023 TO 2028 46
5 MARKET OVERVIEW 47
5.1 INTRODUCTION 47
5.2 MARKET DYNAMICS 47
FIGURE 15 SOFTWARE-DEFINED VEHICLE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 47
5.2.1 DRIVERS 48
FIGURE 16 SOFTWARE-DEFINED VEHICLE MARKET: DRIVERS AND THEIR IMPACT 48
5.2.1.1 Enforcement of stringent vehicle safety regulations 48
5.2.1.2 Continued development of connected vehicles 48
5.2.2 RESTRAINTS 49
FIGURE 17 SOFTWARE-DEFINED VEHICLE MARKET: RESTRAINTS AND THEIR IMPACT 49
5.2.2.1 High initial investments and connected vehicle research costs 49
5.2.3 OPPORTUNITIES 49
FIGURE 18 SOFTWARE-DEFINED VEHICLE MARKET: OPPORTUNITIES AND THEIR IMPACT 49
5.2.3.1 Emergence of ride-hailing and mobility-as-a-service platforms 50
5.2.3.2 Increasing number of 5G cellular connectivity projects 50
5.2.4 CHALLENGES 51
FIGURE 19 SOFTWARE-DEFINED VEHICLE MARKET: CHALLENGES AND THEIR IMPACT 51
5.2.4.1 Data security and privacy concerns 51
5.3 VALUE CHAIN ANALYSIS 52
FIGURE 20 SOFTWARE-DEFINED VEHICLE MARKET: VALUE CHAIN ANALYSIS 52
5.4 ECOSYSTEM ANALYSIS 53
TABLE 3 SOFTWARE-DEFINED VEHICLE MARKET: COMPANIES AND THEIR ROLES IN ECOSYSTEM 53
5.5 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 54
FIGURE 21 REVENUE SHIFTS AND NEW REVENUE POCKETS FOR PLAYERS IN SOFTWARE-DEFINED VEHICLE MARKET 54
5.6 PRICING ANALYSIS 54
TABLE 4 AVERAGE SELLING PRICE (ASP) OF SOFTWARE-DEFINED VEHICLE HARDWARE 54
5.6.1 AVERAGE SELLING PRICE (ASP) OF AUTOMOTIVE SENSORS (ACCELEROMETERS) OFFERED BY TWO KEY PLAYERS 55
FIGURE 22 AVERAGE SELLING PRICE (ASP) OF AUTOMOTIVE SENSORS (ACCELEROMETERS) OFFERED BY TWO KEY PLAYERS 55
TABLE 5 AVERAGE SELLING PRICE (ASP) OF AUTOMOTIVE SENSORS (ACCELEROMETERS) OFFERED BY TWO KEY PLAYERS 55
5.6.2 AVERAGE SELLING PRICE (ASP) OF CONNECTORS OFFERED  BY TWO KEY PLAYERS 56
FIGURE 23 AVERAGE SELLING PRICE (ASP) OF CONNECTORS OFFERED BY TWO KEY PLAYERS 56
TABLE 6 AVERAGE SELLING PRICE (ASP) OF CONNECTORS OFFERED BY TWO KEY PLAYERS 56
5.7 TECHNOLOGY ANALYSIS 56
5.7.1 OPEN-SOURCE SOFTWARE (OSS) 56
5.7.2 SWARM INTELLIGENCE 57
5.8 CASE STUDY ANALYSIS 57
5.8.1 INDIE SEMICONDUCTOR DEVELOPS ARM-BASED LED CONTROLLERS TO SUPPORT INTELLIGENT VEHICLE LIGHTING SYSTEMS 57
5.8.2 CARDO SYSTEMS PARTNERS WITH HARMAN EMBEDDED AUDIO TO ENHANCE MOTORCYCLE COMMUNICATION SYSTEMS 58
5.8.3 APTIV CREATES PREMIUM AUDIO SYSTEMS TO REVOLUTIONIZE IN-VEHICLE INFOTAINMENT EXPERIENCES 58
5.9 PATENT ANALYSIS 59
FIGURE 24 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS IN  LAST 10 YEARS 59
TABLE 7 TOP 20 PATENT OWNERS IN LAST 10 YEARS 59
FIGURE 25 NUMBER OF PATENTS GRANTED PER YEAR, 2012–2023 60
5.9.1 LIST OF MAJOR PATENTS 60
TABLE 8 SOFTWARE-DEFINED VEHICLE MARKET: LIST OF MAJOR PATENTS 60
5.10 TRADE ANALYSIS 63
FIGURE 26 IMPORT DATA FOR HS CODE 8708, BY COUNTRY, 2018–2022 (USD THOUSAND) 63
FIGURE 27 EXPORT DATA FOR HS CODE 8708, BY COUNTRY, 2018–2022 (USD THOUSAND) 64
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 64
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 64
FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 APPLICATIONS 64
TABLE 9 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 APPLICATIONS (%) 65
5.11.2 BUYING CRITERIA 65
FIGURE 29 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS 65
TABLE 10 KEY BUYING CRITERIA FOR TOP 3 APPLICATIONS 65
5.12 PORTER’S FIVE FORCES ANALYSIS 66
FIGURE 30 SOFTWARE-DEFINED VEHICLE MARKET: PORTER’S FIVE FORCES ANALYSIS 66
TABLE 11 SOFTWARE-DEFINED VEHICLE MARKET: PORTER’S FIVE FORCES ANALYSIS 66
5.12.1 INTENSITY OF COMPETITIVE RIVALRY 67
5.12.2 THREAT OF SUBSTITUTES 67
5.12.3 BARGAINING POWER OF BUYERS 67
5.12.4 BARGAINING POWER OF SUPPLIERS 67
5.12.5 THREAT OF NEW ENTRANTS 67
5.13 KEY CONFERENCES AND EVENTS, 2023–2024 68
TABLE 12 SOFTWARE-DEFINED VEHICLE MARKET: LIST OF KEY CONFERENCES AND EVENTS 68
5.14 REGULATORY LANDSCAPE 68
TABLE 13 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 68
TABLE 14 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
TABLE 15 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
TABLE 16 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70
5.15 STANDARDS 70
TABLE 17 NORTH AMERICA: SAFETY STANDARDS FOR SOFTWARE-DEFINED VEHICLES 70
TABLE 18 EUROPE: SAFETY STANDARDS FOR SOFTWARE-DEFINED VEHICLES 70
TABLE 19 ASIA PACIFIC: SAFETY STANDARDS FOR SOFTWARE-DEFINED VEHICLES 71
TABLE 20 ROW: SAFETY STANDARDS FOR SOFTWARE-DEFINED VEHICLES 71
6 SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING 72
6.1 INTRODUCTION 73
FIGURE 31 SOFTWARE SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 73
TABLE 21 SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING, 2019–2022 (USD BILLION) 73
TABLE 22 SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING, 2023–2028 (USD BILLION) 73
6.2 SOFTWARE 74
6.2.1 INCREASING ADOPTION OF ADAS TO CONTRIBUTE TO SEGMENTAL GROWTH 74
TABLE 23 SOFTWARE: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2019–2022 (USD BILLION) 74
TABLE 24 SOFTWARE: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2023–2028 (USD BILLION) 74
TABLE 25 SOFTWARE: SOFTWARE-DEFINED VEHICLE MARKET, BY TYPE, 2019–2022 (USD BILLION) 75
TABLE 26 SOFTWARE: SOFTWARE-DEFINED VEHICLE MARKET, BY TYPE, 2023–2028 (USD BILLION) 75
6.2.2 SOFTWARE, BY TYPE 75
6.2.2.1 Automotive operating systems (OS) 75
6.2.2.1.1 Rising integration of electronic systems into vehicles to fuel segmental growth 75
6.2.2.2 Middleware & hypervisors 76
6.2.2.2.1 Increasing deployment of cloud computing technologies to accelerate market growth 76
6.2.2.3 Application software 76
6.2.2.3.1 Growing adoption of SaaS solutions by automobile manufacturers to drive market 76
6.2.2.4 Cybersecurity 76
6.2.2.4.1 Surging cases of cyber-attacks on connected vehicles to boost segmental growth 76
6.3 HARDWARE 77
6.3.1 RAPID ADVANCEMENTS IN AUTOMOTIVE TECHNOLOGIES TO PROPEL MARKET 77
TABLE 27 HARDWARE: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2019–2022 (USD BILLION) 77
TABLE 28 HARDWARE: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2023–2028 (USD BILLION) 77
TABLE 29 HARDWARE: SOFTWARE-DEFINED VEHICLE MARKET, BY TYPE, 2019–2022 (USD BILLION) 78
TABLE 30 HARDWARE: SOFTWARE-DEFINED VEHICLE MARKET, BY TYPE, 2023–2028 (USD BILLION) 78
6.3.2 HARDWARE, BY TYPE 78
6.3.2.1 ECU/DCU 78
6.3.2.1.1 Rising need to manage complexity of software-driven systems to fuel segmental growth 78
6.3.2.2 Sensors/Actuators 79
6.3.2.2.1 Increasing production of LCVs and HCVs to contribute to market growth 79
6.3.2.3 Power electronics 79
6.3.2.3.1 Growing demand for electric vehicles to propel market 79
6.3.2.4 Others 79
6.4 SERVICES 80
6.4.1 SURGING DEMAND FOR IN-VEHICLE CONNECTIVITY SERVICES TO DRIVE MARKET 80
TABLE 31 SERVICES: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2019–2022 (USD BILLION) 80
TABLE 32 SERVICES: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2023–2028 (USD BILLION) 80
TABLE 33 SERVICES: SOFTWARE-DEFINED VEHICLE MARKET, BY TYPE, 2019–2022 (USD BILLION) 81
TABLE 34 SERVICES: SOFTWARE-DEFINED VEHICLE MARKET, BY TYPE, 2023–2028 (USD BILLION) 81
6.4.2 SERVICES, BY TYPE 81
6.4.2.1 Integration services 81
6.4.2.1.1 Need for seamless integration of hardware and software components into vehicles to boost market growth 81
6.4.2.2 Connected services 81
6.4.2.2.1 Rise in in-vehicle connectivity trends to support segmental growth 81
7 SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE 82
7.1 INTRODUCTION 83
FIGURE 32 SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE 83
FIGURE 33 ICE SEGMENT TO DOMINATE SOFTWARE-DEFINED VEHICLE MARKET DURING FORECAST PERIOD 83
TABLE 35 SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE, 2019–2022 (USD BILLION) 84
TABLE 36 SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE, 2023–2028 (USD BILLION) 84
7.2 ICE 84
7.2.1 REQUIREMENT FOR VEHICLE FUEL EFFICIENCY IMPROVEMENT TO CONTRIBUTE TO SEGMENTAL GROWTH 84
TABLE 37 ICE: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION, 2019–2022 (USD BILLION) 85
TABLE 38 ICE: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION, 2023–2028 (USD BILLION) 85
TABLE 39 ICE: SOFTWARE-DEFINED VEHICLE MARKET, BY REGION, 2019–2022 (USD BILLION) 85
TABLE 40 ICE: SOFTWARE-DEFINED VEHICLE MARKET, BY REGION, 2023–2028 (USD BILLION) 85
7.3 BEV 86
7.3.1 ADOPTION OF SUSTAINABLE MOBILITY SOLUTIONS TO ACCELERATE MARKET GROWTH 86
TABLE 41 BEV: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2019–2022 (USD BILLION) 86
TABLE 42 BEV: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2023–2028 (USD BILLION) 87
TABLE 43 BEV: SOFTWARE-DEFINED VEHICLE MARKET, BY REGION, 2019–2022 (USD BILLION) 87
TABLE 44 BEV: SOFTWARE-DEFINED VEHICLE MARKET, BY REGION, 2023–2028 (USD BILLION) 87
7.4 HEV/PHEV 88
7.4.1 IMPLEMENTATION OF TAX REBATES ON ELECTRIC VEHICLES TO PROPEL MARKET 88
TABLE 45 HEV/PHEV: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2019–2022 (USD BILLION) 88
TABLE 46 HEV/PHEV: SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION,  2023–2028 (USD BILLION) 89
TABLE 47 HEV/PHEV: SOFTWARE-DEFINED VEHICLE MARKET, BY REGION,  2019–2022 (USD BILLION) 89
TABLE 48 HEV/PHEV: SOFTWARE-DEFINED VEHICLE MARKET, BY REGION,  2023–2028 (USD BILLION) 89
8 SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE AUTONOMY 90
8.1 INTRODUCTION 91
FIGURE 34 SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE AUTONOMY 91
FIGURE 35 LEVEL 2 SEGMENT TO DOMINATE SOFTWARE-DEFINED VEHICLE MARKET DURING FORECAST PERIOD 91
TABLE 49 SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE AUTONOMY,  2019–2022 (USD BILLION) 92
TABLE 50 SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE AUTONOMY,  2023–2028 (USD BILLION) 92
8.2 LEVEL 0 92
8.2.1 SAFETY FEATURES OF LEVEL 0 AUTOMATION VEHICLES TO CONTRIBUTE TO MARKET GROWTH 92
8.3 LEVEL 1 93
8.3.1 USE OF LEVEL 1 AUTOMATION VEHICLES TO OFFER OPTIMUM LEVEL OF CONTROL AND MANEUVERABILITY TO FUEL SEGMENTAL GROWTH 93
8.4 LEVEL 2 93
8.4.1 DEMAND FOR ADAS-EQUIPPED LEVEL 2 AUTOMATION VEHICLES TO PROPEL MARKET 93
8.5 LEVEL 3 93
8.5.1 DEVELOPMENT OF LEVEL 3 TRAFFIC JAM ASSISTANCE TECHNOLOGY TO ACCELERATE SEGMENTAL GROWTH 93
8.6 LEVEL 4 94
8.6.1 EMPHASIS ON PRODUCTION OF LEVEL 4 EVS AND SHUTTLES TO DRIVE MARKET 94
8.7 LEVEL 5 94
8.7.1 ADOPTION OF COLLABORATION STRATEGIES TO TRANSITION TO EVS TO BOOST SEGMENTAL GROWTH 94
9 SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION 95
9.1 INTRODUCTION 96
FIGURE 36 SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION 96
FIGURE 37 ADAS/HAD SEGMENT TO DEPICT HIGHEST CAGR IN SOFTWARE-DEFINED VEHICLE MARKET FROM 2023 TO 2028 96
TABLE 51 SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION, 2019–2022 (USD BILLION) 96
TABLE 52 SOFTWARE-DEFINED VEHICLE MARKET, BY APPLICATION, 2023–2028 (USD BILLION) 97
9.2 POWERTRAIN & CHASSIS 97
9.2.1 DEMAND FOR FUEL-EFFICIENT VEHICLES WITH IMPROVED ENGINE PERFORMANCE TO DRIVE SEGMENTAL GROWTH 97
TABLE 53 POWERTRAIN & CHASSIS: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2019–2022 (USD BILLION) 98
TABLE 54 POWERTRAIN & CHASSIS: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2023–2028 (USD BILLION) 98
TABLE 55 POWERTRAIN & CHASSIS: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE, 2019–2022 (USD BILLION) 98
TABLE 56 POWERTRAIN & CHASSIS: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE, 2023–2028 (USD BILLION) 98
9.3 BODY & ENERGY 99
9.3.1 ADOPTION OF SOFTWARE-DRIVEN TECHNOLOGIES IN DESIGN AND MANAGEMENT OF VEHICLE BODIES TO PROPEL MARKET 99
TABLE 57 BODY & ENERGY: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2019–2022 (USD BILLION) 99
TABLE 58 BODY & ENERGY: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2023–2028 (USD BILLION) 99
TABLE 59 BODY & ENERGY: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE,  2019–2022 (USD BILLION) 99
TABLE 60 BODY & ENERGY: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE,  2023–2028 (USD BILLION) 100
9.4 ADAS/HAD 100
9.4.1 RELIANCE ON INTELLIGENT SYSTEMS TO IMPROVE VEHICLE SAFETY TO FUEL SEGMENTAL GROWTH 100
TABLE 61 ADAS/HAD: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2019–2022 (USD BILLION) 100
TABLE 62 ADAS/HAD: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2023–2028 (USD BILLION) 101
TABLE 63 ADAS/HAD: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE,  2019–2022 (USD BILLION) 101
TABLE 64 ADAS/HAD: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE,  2023–2028 (USD BILLION) 101
9.5 INFOTAINMENT 101
9.5.1 PREFERENCE FOR VEHICLES WITH ENTERTAINMENT AND SAFETY FEATURES TO ACCELERATE SEGMENTAL GROWTH 101
TABLE 65 INFOTAINMENT: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2019–2022 (USD BILLION) 102
TABLE 66 INFOTAINMENT: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2023–2028 (USD BILLION) 102
TABLE 67 INFOTAINMENT: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE,  2019–2022 (USD BILLION) 102
TABLE 68 INFOTAINMENT: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE,  2023–2028 (USD BILLION) 103
9.6 CONNECTIVITY & SECURITY 103
9.6.1 DEPLOYMENT OF OVER-THE-AIR (OTA) SOFTWARE IN VEHICLES TO CONTRIBUTE TO SEGMENTAL GROWTH 103
TABLE 69 CONNECTIVITY & SECURITY: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2019–2022 (USD BILLION) 103
TABLE 70 CONNECTIVITY & SECURITY: SOFTWARE-DEFINED VEHICLE MARKET, BY OFFERING,  2023–2028 (USD BILLION) 103
TABLE 71 CONNECTIVITY & SECURITY: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE, 2019–2022 (USD BILLION) 104
TABLE 72 CONNECTIVITY & SECURITY: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE, 2023–2028 (USD BILLION) 104
10 SOFTWARE-DEFINED VEHICLE MARKET, BY REGION 105
10.1 INTRODUCTION 106
FIGURE 38 SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY 106
FIGURE 39 ASIA PACIFIC TO REGISTER HIGHEST CAGR IN SOFTWARE-DEFINED VEHICLE MARKET DURING FORECAST PERIOD 107
TABLE 73 SOFTWARE-DEFINED VEHICLE MARKET, BY REGION, 2019–2022 (USD BILLION) 107
TABLE 74 SOFTWARE-DEFINED VEHICLE MARKET, BY REGION, 2023–2028 (USD BILLION) 107
10.2 NORTH AMERICA 108
FIGURE 40 NORTH AMERICA: SOFTWARE-DEFINED VEHICLE MARKET SNAPSHOT 108
TABLE 75 NORTH AMERICA: SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY,  2019–2022 (USD BILLION) 109
TABLE 76 NORTH AMERICA: SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY,  2023–2028 (USD BILLION) 109
TABLE 77 NORTH AMERICA: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE,  2019–2022 (USD BILLION) 109
TABLE 78 NORTH AMERICA: SOFTWARE-DEFINED VEHICLE MARKET, BY VEHICLE TYPE,  2023–2028 (USD BILLION) 109
10.2.1 US 110
10.2.1.1 Rising investments in autonomous driving systems to drive market 110
10.2.2 CANADA 110
10.2.2.1 Increasing OTA updates by automakers to contribute to market growth 110
10.2.3 MEXICO 110
10.2.3.1 Surging rollouts of 5G networks to fuel market growth 110
10.2.4 IMPACT OF RECESSION ON MARKET IN NORTH AMERICA 111
10.3 EUROPE 111
FIGURE 41 EUROPE: SOFTWARE-DEFINED VEHICLE MARKET SNAPSHOT 112
TABLE 79 EUROPE: SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY,  2019–2022 (USD BILLION) 112
TABLE 80 EUROPE: SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY,  2023–2028 (USD BILLION) 113
TABLE 81 EUROPE: SOFTWARE-DEFINED VEHICLE MARKET, VEHICLE TYPE,  2019–2022 (USD BILLION) 113
TABLE 82 EUROPE: SOFTWARE-DEFINED VEHICLE MARKET, VEHICLE TYPE,  2023–2028 (USD BILLION) 113
10.3.1 UK 113
10.3.1.1 Implementation of zero-emission targets to boost adoption of software-defined vehicles 113
10.3.2 GERMANY 114
10.3.2.1 Introduction of bills to roll out self-driving cars to propel market 114
10.3.3 FRANCE 114
10.3.3.1 Integration of AR safety applications into electric trucks to accelerate market growth 114
10.3.4 REST OF EUROPE 114
10.3.5 IMPACT OF RECESSION ON MARKET IN EUROPE 115
10.4 ASIA PACIFIC 115
FIGURE 42 ASIA PACIFIC: SOFTWARE-DEFINED VEHICLE MARKET SNAPSHOT 116
TABLE 83 ASIA PACIFIC: SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY,  2019–2022 (USD BILLION) 116
TABLE 84 ASIA PACIFIC: SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY,  2023–2028 (USD BILLION) 117
TABLE 85 ASIA PACIFIC: SOFTWARE-DEFINED VEHICLE MARKET, VEHICLE TYPE,  2019–2022 (USD BILLION) 117
TABLE 86 ASIA PACIFIC: SOFTWARE-DEFINED VEHICLE MARKET, VEHICLE TYPE,  2023–2028 (USD BILLION) 117
10.4.1 CHINA 117
10.4.1.1 Issuance of government subsidies on electric cars to propel market 117
10.4.2 JAPAN 118
10.4.2.1 Focus on increasing level 4 autonomous driving to boost market growth 118
10.4.3 INDIA 118
10.4.3.1 Development of electric vehicle infrastructure to contribute to market growth 118
10.4.4 REST OF ASIA PACIFIC 118
10.4.5 IMPACT OF RECESSION ON MARKET IN ASIA PACIFIC 119
10.5 ROW 119
FIGURE 43 ROW: SOFTWARE-DEFINED VEHICLE MARKET SNAPSHOT 119
TABLE 87 ROW: SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY, 2019–2022 (USD BILLION) 120
TABLE 88 ROW: SOFTWARE-DEFINED VEHICLE MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 120
TABLE 89 ROW: SOFTWARE-DEFINED VEHICLE MARKET, VEHICLE TYPE, 2019–2022 (USD BILLION) 120
TABLE 90 ROW: SOFTWARE-DEFINED VEHICLE MARKET, VEHICLE TYPE, 2023–2028 (USD BILLION) 120
10.5.1 MIDDLE EAST & AFRICA 120
10.5.1.1 High penetration of IoT technology to boost adoption 120
10.5.2 SOUTH AMERICA 121
10.5.2.1 Increasing number of vehicle manufacturing units to propel market 121
11 COMPETITIVE LANDSCAPE 122
11.1 OVERVIEW 122
11.2 STRATEGIES ADOPTED BY KEY PLAYERS, 2020–2023 122
TABLE 91 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS, 2020–2023 122
11.2.1 PRODUCT PORTFOLIO 123
11.2.2 REGIONAL FOCUS 123
11.2.3 ORGANIC/INORGANIC GROWTH STRATEGIES 123
11.3 MARKET SHARE ANALYSIS, 2022 124
FIGURE 44 SOFTWARE-DEFINED VEHICLE MARKET SHARE ANALYSIS, 2022 124
TABLE 92 SOFTWARE-DEFINED VEHICLE MARKET: DEGREE OF COMPETITION 124
11.4 REVENUE ANALYSIS OF 5 KEY PLAYERS, 2022 126
FIGURE 45 REVENUE ANALYSIS OF 5 KEY PLAYERS, 2022 126
11.5 EVALUATION MATRIX OF KEY PLAYERS, 2022 127
11.5.1 STARS 127
11.5.2 PERVASIVE PLAYERS 127
11.5.3 EMERGING LEADERS 127
11.5.4 PARTICIPANTS 127
FIGURE 46 SOFTWARE-DEFINED VEHICLE MARKET: EVALUATION MATRIX OF KEY PLAYERS, 2022 128
11.6 EVALUATION MATRIX OF START-UPS/SMALL AND MEDIUM-SIZED ENTERPRISES (SMES), 2022 128
11.6.1 PROGRESSIVE COMPANIES 128
11.6.2 RESPONSIVE COMPANIES 129
11.6.3 DYNAMIC COMPANIES 129
11.6.4 STARTING BLOCKS 129
FIGURE 47 SOFTWARE-DEFINED VEHICLE MARKET: EVALUATION MATRIX OF START-UPS/SMES, 2022 129
11.7 COMPETITIVE BENCHMARKING 130
TABLE 93 OVERALL COMPANY FOOTPRINT 130
TABLE 94 COMPANY FOOTPRINT, BY OFFERING 130
TABLE 95 COMPANY FOOTPRINT, BY APPLICATION 131
TABLE 96 COMPANY FOOTPRINT, BY REGION 131
TABLE 97 SOFTWARE-DEFINED VEHICLE MARKET: LIST OF KEY START-UPS/SMES 132
TABLE 98 SOFTWARE-DEFINED VEHICLE MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES 133
11.8 COMPETITIVE SCENARIOS AND TRENDS 134
11.8.1 PRODUCT LAUNCHES 134
TABLE 99 SOFTWARE-DEFINED VEHICLE MARKET: PRODUCT LAUNCHES, JANUARY 2020– SEPTEMBER 2023 134
11.8.2 DEALS 135
TABLE 100 SOFTWARE-DEFINED VEHICLE MARKET: DEALS, JANUARY 2019–SEPTEMBER 2023 135
11.8.3 OTHERS 136
TABLE 101 SOFTWARE-DEFINED VEHICLE MARKET: OTHERS, JANUARY 2019–SEPTEMBER 2023 136
12 COMPANY PROFILES 137
12.1 KEY PLAYERS 137
(Business overview, Products/Services/Solutions offered, Recent developments, Deals, MnM view, Key strengths/Right to win, Strategic choices made, and Weaknesses/Competitive threats)*
12.1.1 ROBERT BOSCH GMBH 137
TABLE 102 ROBERT BOSCH GMBH: COMPANY OVERVIEW 137
FIGURE 48 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 138
TABLE 103 ROBERT BOSCH GMBH: PRODUCTS/SERVICES/SOLUTIONS OFFERED 138
TABLE 104 ROBERT BOSCH GMBH: DEALS 139
12.1.2 CONTINENTAL AG 141
TABLE 105 CONTINENTAL AG: COMPANY OVERVIEW 141
FIGURE 49 CONTINENTAL AG: COMPANY SNAPSHOT 142
TABLE 106 CONTINENTAL AG: PRODUCTS/SERVICES/SOLUTIONS OFFERED 142
TABLE 107 CONTINENTAL AG: DEALS 143
12.1.3 VALEO 145
TABLE 108 VALEO: COMPANY OVERVIEW 145
FIGURE 50 VALEO: COMPANY SNAPSHOT 146
TABLE 109 VALEO: PRODUCTS/SERVICES/SOLUTIONS OFFERED 146
TABLE 110 VALEO: DEALS 147
12.1.4 APTIV 149
TABLE 111 APTIV: COMPANY OVERVIEW 149
FIGURE 51 APTIV: COMPANY SNAPSHOT 150
TABLE 112 APTIV: PRODUCTS/SERVICES/SOLUTIONS OFFERED 150
TABLE 113 APTIV: PRODUCT LAUNCHES 151
TABLE 114 APTIV: DEALS 151
12.1.5 MARELLI HOLDINGS CO., LTD. 153
TABLE 115 MARELLI HOLDINGS CO., LTD.: COMPANY OVERVIEW 153
FIGURE 52 MARELLI HOLDINGS CO., LTD.: COMPANY SNAPSHOT 153
TABLE 116 MARELLI HOLDINGS CO., LTD.: PRODUCTS/SERVICES/SOLUTIONS OFFERED 154
TABLE 117 MARELLI HOLDINGS CO., LTD.: DEALS 154
TABLE 118 MARELLI HOLDINGS CO., LTD.: OTHERS 155
12.1.6 TESLA 156
TABLE 119 TESLA: COMPANY OVERVIEW 156
FIGURE 53 TESLA: COMPANY SNAPSHOT 157
TABLE 120 TESLA: PRODUCTS/SERVICES/SOLUTIONS OFFERED 157
TABLE 121 TESLA: OTHERS 158
12.1.7 NVIDIA CORPORATION 159
TABLE 122 NVIDIA CORPORATION: COMPANY OVERVIEW 159
FIGURE 54 NVIDIA CORPORATION: COMPANY SNAPSHOT 160
TABLE 123 NVIDIA CORPORATION: PRODUCTS/SERVICES/SOLUTIONS OFFERED 160
TABLE 124 NVIDIA CORPORATION: PRODUCT LAUNCHES 161
TABLE 125 NVIDIA: DEALS 161
12.1.8 VOLKSWAGEN 162
TABLE 126 VOLKSWAGEN: COMPANY OVERVIEW 162
FIGURE 55 VOLKSWAGEN: COMPANY SNAPSHOT 163
TABLE 127 VOLKSWAGEN: PRODUCTS/SERVICES/SOLUTIONS OFFERED 163
TABLE 128 VOLKSWAGEN: DEALS 164
12.1.9 HARMAN INTERNATIONAL 165
TABLE 129 HARMAN INTERNATIONAL: COMPANY OVERVIEW 165
TABLE 130 HARMAN INTERNATIONAL: PRODUCTS/SERVICES/SOLUTIONS OFFERED 165
TABLE 131 HARMAN INTERNATIONAL: PRODUCT LAUNCHES 167
TABLE 132 HARMAN INTERNATIONAL: DEALS 167
12.1.10 BLACKBERRY LIMITED 168
TABLE 133 BLACKBERRY LIMITED: COMPANY OVERVIEW 168
FIGURE 56 BLACKBERRY LIMITED: COMPANY SNAPSHOT 169
TABLE 134 BLACKBERRY LIMITED: PRODUCTS/SERVICES/SOLUTIONS OFFERED 169
TABLE 135 BLACKBERRY LIMITED: DEALS 170
12.2 OTHER PLAYERS 171
12.2.1 ZF FRIEDRICHSHAFEN AG 171
12.2.2 LEAR CORP. 172
12.2.3 SIBROS TECHNOLOGIES INC. 173
12.2.4 SIEMENS 174
12.2.5 NXP SEMICONDUCTORS 175
12.2.6 ANALOG DEVICES, INC. 176
12.2.7 INTEL CORPORATION 177
12.2.8 RENESAS ELECTRONICS CORPORATION 178
12.2.9 QUALCOMM TECHNOLOGIES, INC. 179
12.2.10 ARM LIMITED 180
12.2.11 RENAULT GROUP 181
12.2.12 GENERAL MOTORS 182
12.2.13 AMAZON WEB SERVICES, INC. 183
12.2.14 KPIT 184
12.2.15 VECTOR INFORMATIK GMBH 185
12.2.16 KIA CORPORATION 186
12.2.17 TOYOTA MOTOR CORPORATION 187
*Details on Business overview, Products/Services/Solutions offered, Recent developments, Deals, MnM view, Key strengths/Right to win, Strategic choices made, and Weaknesses/Competitive threats might not be captured in case of unlisted companies.
13 APPENDIX 188
13.1 DISCUSSION GUIDE 188
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL 192
13.3 CUSTOMIZATION OPTIONS 194
13.4 RELATED REPORTS 194
13.5 AUTHOR DETAILS 195