조사회사：Juniper Research（주니퍼 리서치） 출판년도：2023년10월
Global Mobile Authentication Market 2023-2028
Juniper Research의 최신 모바일 인증 연구는 이 귀중한 새 보고서에서 모바일 인증 유형에 대한 시장 및 업계별 사용 사례에 대한 포괄적인 평가를 제공합니다.
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| 구성 | 영문조사보고서 |
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Juniper Research 「세계 모바일 인증 시장 2023-2028년 – Global Mobile Authentication Market 2023-2028」는 세계의 모바일 인증 시장을 광범위하고 상세하게 조사·분석.
주요 조사 범위
- 생체 인증 기능
- 향후 사업 전망
- 시장의 혁신
- 모바일 인증을 통한 수익
- OTP（일회용 비밀번호）음성 통화 보급률
- OTT (Over-the-top) 인증 트래픽의 보급률
- SMS Reliance
- SMS 트래픽 증가
Junuper Research가 보는 인증 시장에 영향을 미치는 주요 요소.
- API 인증 방법
- 인증 법규
- 생체인증 수요
- 분산 및 중앙 집중식 ID 솔루션
- 스푸핑 완화 방법
- 비암호 인증
- SMS 인프라 취약점
- 사기로 인한 운영자의 위협
- 2단계 인증/다요소 인증
REPORT OVERVIEW
Juniper Research’s latest Mobile Authentication research provides a comprehensive assessment of the market and industry-specific use cases for mobile authentication types in this invaluable new report. Featuring strategic recommendations for enterprises and mobile operators, as well as a regional analysis expanding to 60 countries across 8 regions, scoring each region on criteria relating to factors influencing the mobile authentication market.
This regional assessment leverages market-leading 5-year forecasts including:
- Biometric Capability
- Future Business Prospects
- Innovation in the Market
- Mobile Authentication Revenue
- Prevalence of OTP (One-time Passwords) Voice Calls
- Prevalence of OTT (Over the Top) Authentication Traffic
- SMS Reliance
- SMS Traffic Growth
The report also provides comprehensive 5-year forecasts detailing the significance of SMS to operator authentication revenue. SMS is the most ubiquitous method of authentication globally, due to its widespread adoption and implementation in mobile phones. Furthermore, this report also assesses the impact of emerging authentication channels on the disruption to SMS authentication, including total traffic and revenue.
This research suite includes:
- Market Trends & Strategies (PDF)
- Competitor Leaderboard (PDF)
- Market Data & Forecasting (PDF)
- 5-year Market Sizing & Forecast Interactive Spreadsheet (Excel)
- 12 Months’ Access to harvest Online Data Platform
KEY FEATURES
- Market Outlook: Using robust forecast data to provide an assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the mobile authentication market, including: 7 key authentication channels (SMS, flash calling, mobile identity, number verify, OTP voice, OTT authentication, and device-based biometrics). The report also offers strategic recommendations on how operators can best monetise on authentication traffic and protect their revenue from disruption from newer authentication channels. The key factors influencing the authentication market are as follows:
- API Authentication Measures
- Authentication Regulations
- Biometric Authentication Demand
- Decentralised and Centralised Identity Solutions
- How to Mitigate Against Identity Fraud
- Passwordless Authentication
- SMS Infrastructure Vulnerabilities
- Threats to Operators from Fraud
- Two-factor Authentication/Multi-factor Authentication
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of the competitive landscape for 22 leading vendors who provide operators with secure authentication capabilities. Our Competitor Leaderboard scores these companies on a number of criteria, including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and Juniper Research’s view on each company’s innovation and future business prospects. The companies included in Juniper Research’s Mobile Authentication Competitor Leaderboard are:
- BICS
- Cisco Webex
- Clickatell
- CM.com
- Comviva
- GMS Worldwide
- Infobip
- Interop Technologies
- Kaleyra
- LINK Mobility
- Mavenir Systems
- MessageBird
- Methics
- Mitto
- Monty Mobile
- Route Mobile
- Sinch
- Syniverse
- Tata Communications
- Telesign
- Twilio
- Vonage
- Mobile Authentication Country-readiness Index: A comprehensive coverage featuring country‑level data and country rankings on the future of the market; split by 60 key countries. Assessment of each region’s full potential, paired with supplementary 5-year forecast data. The criteria include:
- Biometric Capability
- Future Business Prospects
- Innovation in the Market
- Mobile Authentication Revenue
- Prevalence of OTP Voice Calls
- Prevalence of OTT Authentication Traffic
- SMS Reliance
- SMS Traffic Growth
- 5-year Benchmark Forecasts: Comprehensive data for mobile authentication activities such as the number of mobile subscribers, the number of biometrically enabled smartphones, total traffic for each authentication channel, and total revenue from each authentication channel, split by key channels such as device-based biometrics, flash calling, and mobile identity, as well as by the following 60 countries and 8 key regions:
- North America:
- Canada, US
- Latin America:
- Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
- West Europe:
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
- Central & East Europe:
- Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
- Far East & China:
- China, Hong Kong, Japan, South Korea
- Indian Subcontinent:
- Bangladesh, India, Nepal, Pakistan
- Rest of Asia Pacific:
- Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
- Africa & Middle East:
- Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
- North America:
KEY QUESTIONS ANSWERED
- What will be the fastest-growing mobile authentication channel over the next five years?
- How can operators best position themselves to monetise on the growing mobile authentication traffic?
- What will the global mobile authentication market value be by 2028?
- Which regions present the most opportunities for mobile authentication growth in 2023?
- Who are the leading mobile authentication service providers in 2023?
DATA & INTERACTIVE FORECAST
Juniper Research’s forecast suite for the Mobile Authentication market provides unrivalled industry benchmark data and forecasts, including splits for:
- Total Number of Smartphones
- Total Number of Authentication-enabled Smartphones
- Total Number of Mobile Subscribers
- Total Authentication Traffic Use Cases
- Total Platform Revenue
- Total Operator-billed Revenue Lost to Authentication Channel
- Total Mobile Authentication Revenue, split by:
- Device-based Biometric
- Flash Calling
- Mobile Identity
- Number Verify
- OTP Voice
- OTT Authentication
- SMS
Geographical splits: 60 countries
Number of tables: Over 60 tables
Number of datapoints: Over 27,350 datapoints
harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart – using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.
Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.
COMPANIES REFERENCED
Interviewed: Comviva, Methics, Syniverse, Tata Communications, TeleSign.
Included in Juniper Research Competitor Leaderboard: BICS, Cisco Webex, Clickatell, CM.com, Comviva, GMS Worldwide, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mavenir Systems, MessageBird, Methics, Mitto, Monty Mobile, Route Mobile, Sinch, Syniverse, Tata Communications, TeleSign, Twilio, Vonage.
Mentioned: Able Device, ABN AMRO Bank, ACL Mobile, ACTITO, Acura Scan, Adax, AfroSaude, AFS (Arab Financial Services), AH to Go, Air Asia, Airtel, Akamai, Al Rayan Bank, Albert Heijn, Aldeamo, Alfa Orascom Telcom, Alfa-Bank Kazakhstan, Allied Bank, Allo, Amazon, Amber Alert, AmeriSave Mortgage, Anam, Apollo Hospitals, Apple, Aramex, ArmenTel, Asia Insurance 1950, Associated Newspapers, AstraZeneca, AT&T, Athonet, AXA, Axiata, Azerfon, Banca Intesa San Paolo, Banca Transilvania, Batelco, Beeline, Best Western, BlaBlaCar, BMW, Booking.com, Bosch Group, BT, Building Blocks, Bukalapak, Burberry, Capitec, CarDekho, CBN (Central Bank of Nigeria), CDK Global, Chatfuel, Chatlayer.ai, China Mobile, Cigna Health, Cites Gestion, CitNOW, Citrus, Clixie, Coca-Cola, COMFY, Crédit Agricole, Crunch, CTI Africa, Curious Thing, Dahmakan, Danfoss, Daraz, DataMix, Dataphiles, Deloitte, Deutsche Post, DHL, Dialogic, Digitel, DinarPAY, DNB Nor, DocPlanner Group, Doctolib, Doctor Anywhere, Domino’s, Doxy.me, DPD Group, du, EaseMyTrip.com, Ebury, Econet Wireless, Eloqua, Emirates College of Technology, Etam, Etisalat, Euroconsumers, Eurostar, EVA, Everbridge, Eversource, Expresso, FKP Scorpio, Flipkart, FlySafair, Fokker, Foodora, French Government, FZE UAE, Gamigo, Geocell, Geva Group, Glassdoor, GoDaddy, Google, Goosehead Insurance, Grameenphone, Greenpeace, GTBank, Headsets.com, Healthcare at Home, Heineken, Helsenorge, HeyHi, HF Group, Hotelbeds, Houzz, HP, HR Owen, Huawei, Hutch, Hutchison Telecom, IBM, ICICI Bank, Idea Cellular, IKEA, IMImobile, Indosat, Instagram, Insung Information, Interteleco International for Modern Communication Services, ISS, Jawwal, Jazz, Johnson & Johnson, JT Telecom, Juniper Networks, Jysk, Kakao, Koch Strategic Platforms, Kore.ai, Leadsquared, Leanpay, Lebara Mobile, LendingPoint, Levi’s, liveClinic, Lynk, Magyar Telekom, Manulife Singapore, Marham, Masivan S.A.S, Mastercard, medGo, MediaMarkt, Mepal, Meraki, MessengerPeople, Meta, Metaswitch, METRO, mGage, MHP, Michelin, Microsoft, Miro, Mob, Mobifone, MobiFone Vietnam, mobilesquared, MRM, MTD Products, MTN, Mukuru, myElefant, Nederlandse Loterij, Netokracija, New10, Nexi, Next Education, Nickel, NLB Banka, Norwegian Cruise Line, Norwegian Health Agency, Novartis, Novo Nordisk, O2, Office Depot, OLA, Onecom, Ooredoo, OpenCart, OpenMarket, OpenSooq, Oracle, Orange, Oxfam, Paidy, PalFish, Papa John’s Pizza, ParkMobile, Paylogic, Peerless Network, PensionBee, Ping Identity, Plus, Postnord, Proximus, Radware, Raiffeisen Bank, Rakuten Viber, RAM Tracking, Randstad, Rapido, Red Hat, Red je Pakketje, RedEye, Remitly, Responsys, Revolut, Ribbon, Richemont International, Roadmap, Robi, RSPCA, Safaricom, Santander, SAP, Sberbank, SecureAppbox, SEEN, Selligent, Senati, Sequoia, Shift Conference, ShoeBeDo, Shopify, Siemens, Siris, Smart, SnappCar, Sngular, Somtel, Spotify, Standard Bank, STC, Strands, SWAN, Swisscom, Takeaway.com, Tangerine, TanTan, TATA 1mg, Telegram, Tele-Town Hall, Thales, The Financial Times, The Times Group, T-Mobile, TNW (The Next Web), TraceDock, Transcosmos Research & Development Inc, Trellance, Trinity Mirror Group, TTN, Turkcell, Twistellar, TWW, Uber, UKRSIBBANK, Unilever, US Foods, Vertex Pharmaceuticals, Viber, Vibes, Viettel, Vinted, Virgin, Visa, Visionflex, Vodafone, VoicePing, Volpy, VTB Bank, VvAA Groep BV, Wavy, WebEngage, WeFarm, Welthungerhilfe, WeWork, WhatsApp, Wolters Kluwer, WordPress, Wurth, Xenioo, YOOX Net-a-porter, Yousign, Zain, Zipcar, Zomato, Zong 4G.
Table of Contents
※Full Research Suite (GBP3, 750)의 발췌 목차 입니다. 상세 목차 및 기타 보고서 대한 질문은 문의폼으로 연락주시길 바랍니다.
Global Mobile Authentication Market 2023-2028
1.Market Trends & Strategies Table of Contents
1.Key Takeaways & Strategic Recommendations
2.Future Market Outlook
3.Mobile Authentication Regulations
4.Country Readiness Analysis
2.Competitor Leaderboard
1.Juniper Research Competitor Leaderboard
2.Company Profiles
3.Data & Forecasting
1.Market Forecasts & Key Takeaways
2.SMS Forecasts
3.Flash Calling Forecast
4.Phone Number Verify APIs Forecasts
5.Mobile Identity Forecasts
6.OTP Voice Forecasts
7.Device-based Biometrics Forecast
8.OTT Authentication Forecasts
보고서 구성 및 가격표
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| Market Sizing & Forecasting | GBP 2,990 | |
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[보도 자료]
GLOBAL SMS AUTHENTICATION TRAFFIC TO ONLY GROW 4% NEXT YEAR; THREATENING KEY OPERATOR REVENUE STREAM
Hampshire, UK – 23rd October 2023: A new study from Juniper Research, the foremost experts in telecommunications, has found that rapidly rising SMS business prices and emerging fraudulent tactics will diminish the demand from enterprises for SMS-based authentication.
As such, operators will only experience 4% growth in traffic in 2024, compared to average annual growth of 10% over the previous five years.
The rise of AIT (Artificially Inflated Traffic), where enterprises pay for SMS authentication traffic for users that do not exist, will be a key driver of rising SMS prices. This is leading enterprises to explore alternative authentication technologies, such as one-time passwords over OTT messaging apps and flash calling.
Growing Usage of Telco APIs
Over 50% of SMS traffic will be attributable to authentication use cases in 2024. To combat slowing SMS traffic growth, operators must promote authentication APIs such as Number Verify and SilentAuth, to keep demand for authentication services within operator-controlled environments. If operators are unable to reduce prices and fraud on their messaging networks, they risk losing vital authentication traffic and revenue to other channels.
Open Standards Will Accelerate API Roll-out
The GSMA Open Gateway, launched in 2023, will enable operators to swiftly develop and deploy API‑based authentication solutions, eliminating the need for user authentication, silently authenticating at the SIM-level instead. This will provide a frictionless experience for mobile users whilst retaining the use of telecoms networks.
Research author Rosie O’Connor commented: “With high prices and unreliable SMS termination, enterprises are beginning to lose faith in SMS authentication. Operator APIs offer an opportunity for operators to ensure that authentication remains on operator networks.”
About the Research Suite
The new research suite offers the most comprehensive assessment of the mobile authentication market to date, including insightful market analysis and in-depth forecasts for 60 countries. The dataset contains over 25,000 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of future market opportunities.
