출판：Juniper Research（주니퍼 리서치） 출판년도：2023년01월
CPaaS: Market Outlook, Emerging Opportunities & Forecasts 2023-2027
CPaaS（Communications Platform-as-a-Service）시장을 조사하고, 주요 세그먼트별 분석 및 5년 예측·분석 결과를 제공하고 있습니다.
| 가격※ | GBP 3,750 |
| 구성 | 영문조사보고서 |
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Juniper Research「CPaaS: 시장 전망, 새로운 기회, 예측 2023-2027년 – CPaaS: Market Outlook, Emerging Opportunities & Forecasts 2023-2027」는 CPaaS（Communications Platform-as-a-Service）시장을 조사하고, 주요 세그먼트별 분석 및 5년 예측과 주요 CPAaS 벤더에의 제언등, 상세한 분석·예측 결과를 제공하고 있습니다.
대상 채널
- 이메일
- 인앱 푸시 알림
- MMS
- 모바일 및 온라인 채팅봇
- RCS 비즈니스 메시징
- 소셜 미디어
- SMS
- OTT 비즈니스 메시징
- 동영상 서비스
- 음성 서비스
대상 수직 시장
- 은행
- 정부 및 공공 서비스
- 건강 관리
- 발권
- 여행 및 관광업
- 소매업 및 전자상거래
주요 게시물
- 향후 기술 분석
- CPaaS 채널 분석
- Juniper Research의 경쟁 스코어보드 – CPaaS 제공업체 19개사의 특성과 능력 평가
- 지역별 CPAaS 시장 분석
Report Overview
Juniper Research’s latest CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, featuring a regional analysis and an evaluation of each of the channels that comprise CPaaS offerings, including:
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
It includes strategic recommendations for CPaaS providers, as well as comprehensive 5-year forecasts for CPaaS traffic and revenue for each channel, and for 6 key market verticals:
- Banking
- Government & Public Services
- Healthcare
- Ticketing
- Travel & Tourism
- Retail & eCommerce
This research suite includes:
- Market Trends & Strategies (PDF)
- Competitor Leaderboard (PDF)
- Market Data & Forecasting (PDF)
- 12 Months’ Access to harvest Online Data Platform
| Key Market Statistics | |
| Market size in 2022: | $16bn |
| Market size in 2025: | $29bn |
| 2021 to 2026 Growth: | 80% |
KEY FEATURES
- Market Outlook: An assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the CPaaS market, including:
- Competing Mobile Authentication Solutions
- CPaaS Security
- Fluctuations in CPaaS Pricing
- Growth of Rich Media & Managed Services
- In-messaging Payments
- Unification of CPaaS and CCaaS (Contact Centre-as-a-Service) solutions
- CPaaS Channel Analysis: An evaluation of the market outlook for 10 key CPaaS communication channels, including:
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 19 leading CPaaS vendors, including:
- CM.com
- Comviva
- GMS Worldwide
- IMImobile
- Infobip
- Interop Technologies
- Kaleyra
- LINK Mobility
- MessageBird
- Mitto
- Nexmo
- Plivo
- Route Mobile
- Sinch
- Soprano Design
- Syniverse
- Twilio
- Tyntec
- Zenvia
- Regional CPaaS Market Analysis: A regional assessment of the potential for CPaaS adoption across 8 key global regions, including:
- North America
- Latin America
- West Europe
- Central & East Europe
- Far East & China
- Indian Subcontinent
- Rest of Asia Pacific
- Africa & Middle East
KEY QUESTIONS ANSWERED
- What will the value of the CPaaS market be by 2027?
- Which CPaaS technologies will provide the greatest revenue over the next 5 years?
- What are the key opportunities that CPaaS vendors can capitalise on for future growth?
- Which CPaaS vendors are leading the market in 2022?
- What are the ‘untapped’ regions for CPaaS platforms?
COMPANIES REFERENCED
Interviewed: Infobip, Interop Technologies, Soprano Design, Syniverse, Webex.
Included in Juniper Research Competitor Leaderboard: CM.com, Comviva, GMS Worldwide, IMImobile, Infobip, Interop Technologies, Kalyera, LINK Mobility, MessageBird, Mitto, Route Mobile, Sinch, Soprano Design, Syniverse, Twilio, Tyntec, Plivo, Vonage, Zenvia.
Mentioned: 1mg, ABN AMRO Bank, Accenture, ACL Mobile, ACTITO, Adax, Adobe, AfroSaude, AH to Go, Air Asia, Airbnb, Airtel, AiRXOS, Al Rayan Bank, Aldeamo, Alfa-Bank Kazakhstan, Algolia, Allied Bank, Allo, Altiria, Amazon Web Services, Amber Alert, American Red Cross, Anam, Apollo Hospitals, Apple, Appmiral, Apteco, Aramex, ArmenTel, Asia Insurance 1950, AstraZeneca, AT&T, Auth0, AXA, Axiata, Azerfon , Banca Intesa San Paolo, Banca Transilvania, Bancontact, Bandyer, BBC, Beeline, Best Western, Bharti Airtel, BlaBlaCar, BMW, BNP Paribas, Booking.com, Bosch, British Gas, BT, Bukalapak, Buongiorno SMS, Carahsoft Technology Corp, CarDekho, Celcom, Cellusys, Chatfuel, Chatlayer.ai, China Unicom, CitNOW, Citrus, Claro, Coca-Cola, Comfone, COMFY, ConnectionsGT, CPA FERRERE, Crédit Agricole, Crunch, CTI Africa, Dahmakan, Daraz, Dataphiles, Deckers, Deliveroo, Dell, Deutsche Post, DHL, Dialogic, Digital Bold , Digitel, Dimension Data, DinarPAY, DNB Nor, DocPlanner Group, Doctolib, Domino’s, Doxy.me, du , EaseMyTrip.com, eBay, Ebury, Econet Wireless, EE, Emarsys, Emirates, Ericsson, Etam, Etisalat, Euroconsumers, Eurowings, EVA, Everbridge, Eversource, Flipkart, Fokker, Foodora, French Government, Gamigo, GE Aviation, Geocell, Geva Group, GoDaddy, Golan Telecom, Google, Grameenphone, GTBank, Hanoi Telecom Corporation, Healthcare at Home, Heineken, Helsenorge Norway, HeyHi, HF Group, Highside Telecom, Hitachi America Ltd, HP, Huawei, Hubspot, Hulu, Hutch, Hyro, IBM, ICICI Bank, Idea Cellular, iDeal, IKEA, Indosat Ooerdoo, Instagram, Insung Information, Interteleco International for Modern Communication Services, ISS, Jazz, Jira, Johnson & Johnson, Jumper.ai, JustPark, Jysk, KakaoTalk, Kore.ai, KPN, Leadsquared, Leanpay, Lebara Mobile, LendingPoint, Levi’s, Lifesize, LINE, liveClinic, LogMeIn, Lyft, Magento, Mahindra Group, Marham, Marks & Spencer, Mars, Masivan S.A.S, Mastercard, medGo, MediaMarkt, Mepal, Meta, METRO Cash & Carry, mGage, MHP, Microsoft, Minu, Mi-Pay, MobiFone Vietnam, Mobileum, Mollie SMS, Movidesk, MRM, MTD Products, MTN, Mukuru, Mux, myElefant, Nederlandse Loterij, Netokracija, New10, Nexi, Next Education, Nickel, NLB Banka, NodeWeaver, Norwegian Cruise Line, Norwegian Health Agency, NTT Docomo, NTW Software, O2, Oi, OLA, Omnize, Onecom, OneReach, OpenCart, OpenSooq, Optimus Digital, Oracle, Orange, Oxfam, Oyo, PagerDuty, Paidy, Papa John’s Pizza, Parkmobile, Pathwire, Paylogic, PensionBee, Phos Services Limited, Postnord, Practo, Radware, Raiffeisen Bank, Rakuten, RAM Tracking, Randstad, Rapido, RealNetworks, Red Cross, Red Hat, Red je Pakketje, RedEye, Remitly, Revolut, Roadmap, Robi, RobinHQ.com, Safaricom, Salesforce, Samsung SDS, SAP, SAP Digital Interconnect, Sberbank, SEEN, Selligent, Senati, SenseData, Sequoia, Shift Conference, ShoeBeDo, Shopify, Silverstreet, SITmobile, Skoda Auto, Slack, Smart, SMARTY, SMSCity, SnappCar, Sngular, Spotify, Sprinklr, StarHub, SurveyMonkey, Swisscom, Takeaway.com, TanTan, TATA, Teledgers Technology Private Limited, Telefónica, Telegram, Telekom Deutschland, Teleperformance, Tele-Town Hall, TelServ, Telstra, Terazo, Tesco Bank, The Times Group, TIM, TNW (The Next Web), TraceDock, Transcosmos Research & Development Inc, TravelSIM, Trellance, Trumpia, TTN, Turkcell, Twistellar, Twitch, Twitter, TWW, Uber, UKRSIBBANK, Unilever, Verizon, Viber, Vietnamobile, Vinted, Vivo, VNPT Group, Vodafone, Volpy, VTB Bank, VTEX, VvAA Groep BV, Walgreens, Wavy, WebEngage, WeFarm, Well Health Inc, Welthungerhilfe, WeWork, WhatsApp, Wix.com, WordPress, Wurth, Xenioo, Yelp, Yodlee, Yousign, Zain Jordan, Zalo, Zendesk, Zipwhip, Zoho, Zomato.
DATA & INTERACTIVE FORECAST
Juniper Research’s forecast suite provides unrivalled industry benchmark forecasts for the CPaaS market, including:
- CPaaS Traffic, split by:
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
- CPaaS Revenue, split by:
- CPaaS Subscription Revenue
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
- In addition, Juniper Research provides market vertical splits for traffic and associated revenue. These include:
- Banking
- Government & Public Services
- Healthcare
- Travel & Tourism
- Ticketing
- Retail & eCommerce
- Other Sectors
Geographical splits: 60 countries
Number of tables: Over 380 tables
Number of datapoints: Over 173,000 datapoints
harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart – using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.
Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.
FORECAST SUMMARY
The value of the CPaaS (Communications Platform-as-a-Service) market will reach $29 billion globally by 2025, rising from $16 billion in 2022. To capitalise on this substantial growth of 80% over the next three years, CPaaS vendors must focus on the development of managed services over their platforms. These services must enable the creation and management of rich media content over channels such as OTT business messaging, email and social media.
- As markets become increasingly saturated with CPaaS service provision, CPaaS vendors must expand deeper into the SME (Small-to-Medium Enterprise) sector. In addition, CPaaS vendors will further focus on the provision of value-added features that enable platform users to fully maximise the benefits of rich media channels though the inclusion of tools, such as workflow builders and AI-based chatbot solutions.
- CPaaS vendors now compete on the capabilities of managed services to attract SMEs. As many of these smaller enterprises lack in-house development facilities, they will choose the CPaaS platform that provides the most comprehensive managed services for rich media channels.
- SMS has historically been the cornerstone of CPaaS revenue; SMS traffic revenue will still account for over 50% of all CPaaS revenue by 2025, owing to its established reliability in termination for services such as MFA (Multi-factor Authentication).
- However, rich media channels, such as email and social media will continue to expand, and account for over $10 billion of revenue by 2025, representing over 40% of CPaaS market value. As a result, platforms that fail to include managed services for rich media services in three-year plans risk missing out on the substantial growth predicted for the CPaaS market.
보고서 구성 및 가격표
| 전체 세트(1과 2 모두 구입) | GBP3,750 | |
| (1) 동향 및 전략 조사 | ||
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GBP 1,990 | |
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GBP 1,990 | |
| (2) 시장 규모 및 예측 | GBP 2,990 | |
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[보도자료]
CPAAS MARKET TO REACH $29 BILLION GLOBALLY BY 2025, WITH GROWTH DRIVEN BY SME SECTOR
Hampshire, UK – 30th January 2023: A new study from Juniper Research has found that the value of the CPaaS (Communications Platform-as-a-Service) market will reach $29 billion globally by 2025; rising from $16 billion in 2022.
To capitalise on this substantial growth of 80% over the next three years, the report, CPaaS: Market Outlook, Emerging Opportunities & Forecasts 2023-2027, urges CPaaS vendors to focus on the development of managed services over their platforms. These services must enable the creation and management of rich media content over channels such as OTT business messaging, email and social media.
For more insights, download our free whitepaper, Moving Beyond SMS: How CPaaS Will Evolve in 2023
Onboarding SMEs Is Key to Growth in 2023
As markets become increasingly saturated with CPaaS service provision, CPaaS vendors must expand deeper into the SME (Small-to-Medium Enterprise) sector. In addition, the report predicts that CPaaS vendors will further focus on the provision of value-added features that enable platform users to fully maximise the benefits of rich media channels though the inclusion of tools, including workflow builders and AI-based chatbot solutions.
Research author Sam Barker commented: “CPaaS vendors now compete on the capabilities of managed services to attract SMEs. As many of these smaller enterprises lack in-house development facilities, they will choose the CPaaS platform that provides the most comprehensive managed services for rich media channels.”
Emerging Channels to Disrupt CPaaS in 2023
SMS has historically been the cornerstone of CPaaS revenue. The report predicts that SMS traffic revenue will still account for over 50% of all CPaaS revenue by 2025; owing to its established reliability in termination for traffic such as MFA (Multi-factor Authentication).
However, the report forecasts that rich media channels, such as email and social media, will continue to expand, and account for over $10 billion of revenue by 2025; representing over 40% of the CPaaS market value. As a result, platforms that fail to include managed services for rich media services in their three-year plans risk missing out on the substantial growth predicted for the CPaaS market.
Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports and industry commentary.
목차
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1. Market Trends & Strategies
1. Key Takeaways & Strategic Recommendations
2. Future Market Outlook for CPaaS Services
3. Future Technology Assessment
2. Competitor Leaderboard
1. Juniper Research Competitor Leaderboard
2. CPaaS Vendor Profiles
3. Data & Forecasting
- Market Forecasts & Key Takeaways
- CCaaS Mobile Messaging Forecasts
- CCaaS Voice & Video Market Forecasts
- Other CPaaS Technology Market Forecasts
