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IT 서비스 관리 (ITSM) 시장조사 보고서

조사회사 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2024년01월

IT Service Management (ITSM) Market – Global Forecast to 2028

IT 서비스 관리 (ITSM) 시장 : 제공 내용 [솔루션(체인지 및 구성 관리, 운영 및 성능 관리), 서비스], 도입 모델, 조직 규모, 업종, 지역별 – 2028년까지의 세계 예측
IT Service Management (ITSM) Market by Offering (Solutions (Change & Configuration Management, Operations & Performance Management) and Services), Deployment Model, Organization Size, Vertical and Region – Global Forecast to 2028

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Report Overview

The ITSM market size is expected to grow from USD 10.5 billion in 2023 to USD 22.1 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 15.9% during the forecast period.

ITSM 시장 규모는 예측 기간 동안 연평균 성장률(CAGR) 15.9%로 2023년 105억 달러에서 2028년까지 221억 달러로 성장할 것으로 예상됩니다.

The market has excellent growth opportunities, such as increasing government initiatives for digital transformation and the emergence of AI to automate processes. Service management solutions with AI capabilities can automate the tagging of digital assets, such as images, text, and videos, by assigning relevant keywords or metadata based on their content. This automation allows for quick digital asset identification, classification, and retrieval. AI also helps extract metadata from digital assets, perform forensic analysis, and ensure compliance with copyright laws.

IT 서비스 관리 (ITSM) 시장조사 보고서

“By organization size, the SMEs segment to grow at the highest CAGR during the forecast period.“
An organization having less than 1,000 employees can be termed an SME. Since ITSM offers SMEs cost savings, scalability, and flexibility, the market for SMEs is anticipated to grow. For SMEs, cloud-based technology will improve business efficiency, targeted results, and more revenues. SMEs, however, confront three significant obstacles: scalability, skills, and funding. Pay-as-you-go models, which provide flexibility in managing their IT infrastructure per their needs, are used by SMEs as a solution to these problems. SMEs are up against fierce competition from larger businesses; therefore, to obtain a competitive advantage, SMEs are using ITSM solutions. These solutions allow for prompt replies, well-timed decisions, and increased productivity. It is anticipated that the use of ITSM will grow in the future as more businesses move their workloads to cloud-based environments.


“By deployment model, the Cloud segment to have a higher market share during the forecast period. “
Cloud-based ITSM solutions involve deploying ITSM software on remote servers maintained by a third-party provider. This model offers unparalleled scalability, accessibility, and flexibility, allowing organizations to access ITSM tools and resources from anywhere with an internet connection. Cloud solutions eliminate the need for extensive on-site infrastructure, reducing capital expenditures and providing a pay-as-you-go subscription model. The cloud enables rapid deployment, quick scalability to accommodate changing workloads, and seamless updates managed by the service provider.

IT 서비스 관리 (ITSM) 시장조사 보고서 ecosystem


“By vertical, the IT & ITeS segment is projected to record the highest market share during the forecast period.”
The IT and ITeS verticals have grown significantly in the last few years. ITeS firms have implemented several strategies to stabilize their declining profit margins, including infrastructure sharing, revenue assurance, business processes, IT outsourcing, and infrastructure reduction. To ensure these actions are practical, it is crucial to guarantee the efficacy of the IT services that support them. In the ITeS industry, cloud management is done in a complex manner where the prime focus is on the customer’s needs rather than the business. ITSM solutions are helping organizations’ IT to mature to the level of IT governance aligned with the overall corporate strategy, which would further drive business performance.

The breakup of the profiles of the primary participants is below:
§ By Company Type: Tier I: 29%, Tier II: 45%, and Tier III: 26%
§ By Designation: C-Level Executives: 30%, Director Level: 25%, and *Others: 45%
§ By Region: North America: 40%, Europe: 30%, Asia Pacific: 25%, **RoW: 5%
* Others include sales managers, marketing managers, and product managers
**RoW include Middle East & Africa and Latin America
Note: Tier 1 companies have revenues of more than USD 100 million; tier 2 companies’ revenue ranges from USD 10 million to USD 100 million; and tier 3 companies’ revenue is less than 10 million
Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis

IT 서비스 관리 (ITSM) 시장조사 보고서 region

Some of the key players operating in the ITSM market are – Dell Technologies (US), Vertiv (US), Schneider Electric (France), IBM (US), Huawei (China), Eaton (Ireland), Rittal (Germany), HPE (US), Silent-Aire (Canada), and Eltek (Norway).

Research coverage:
The market study covers the ITSM market across segments. It aims to estimate the market size and the growth potential across different segments such as offering, deployment model, organization size, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.


Reasons to buy this report:
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall ITSM market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
• Analysis of key drivers, restraints, opportunities, and challenges influencing the growth of the ITSM market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the ITSM market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the ITSM market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the ITSM market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like ServiceNow, BMC Software, Broadcom, Ivanti, and ManageEngine in the ITSM market.

Table of Contents

1            INTRODUCTION            27

1.1         STUDY OBJECTIVES      27

1.2         MARKET DEFINITION   27

1.3         STUDY SCOPE  28

1.3.1      MARKET SEGMENTATION         28

1.3.2      INCLUSIONS & EXCLUSIONS     28

1.3.3      REGIONS COVERED      29

1.4         YEARS CONSIDERED     30

1.5         CURRENCY CONSIDERED          30

TABLE 1             USD EXCHANGE RATES, 2018–2022         31

1.6         STAKEHOLDERS            31

1.7         RECESSION IMPACT      31

2            RESEARCH METHODOLOGY     32

2.1         RESEARCH DATA           32

FIGURE 1           ITSM MARKET: RESEARCH DESIGN        33

2.1.1      SECONDARY DATA       34

2.1.2      PRIMARY DATA 34

2.1.2.1   Breakup of primary profiles             35

FIGURE 2           BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,  AND REGION  35

2.1.2.2   Key industry insights          35

2.2         MARKET BREAKUP AND DATA TRIANGULATION           36

2.3         MARKET SIZE ESTIMATION       37

FIGURE 3           ITSM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES              37

FIGURE 4           MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS          38

FIGURE 5           MARKET SIZE ESTIMATION METHODOLOGY – BOTTOM-UP APPROACH  (SUPPLY SIDE): COLLECTIVE REVENUE OF ITSM VENDORS              39

FIGURE 6           MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION     40

FIGURE 7           MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS       40

FIGURE 8           MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE)            41

2.4         MARKET FORECAST      41

TABLE 2             FACTOR ANALYSIS        41

2.5         RESEARCH ASSUMPTIONS         42

2.6         LIMITATIONS AND RISK ASSESSMENT  44

2.7         IMPACT OF RECESSION ON GLOBAL ITSM MARKET      45

TABLE 3             RECESSION IMPACT      45

3            EXECUTIVE SUMMARY 46

3.1         OVERVIEW OF RECESSION IMPACT       47

FIGURE 9           MAJOR SEGMENTS IN ITSM MARKET     48

FIGURE 10         ITSM MARKET: REGIONAL SNAPSHOT  49

4            PREMIUM INSIGHTS      50

4.1         ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ITSM MARKET 50

FIGURE 11         FOCUS ON IMPROVING CUSTOMER EXPERIENCE AND SIMPLIFYING IT OPERATIONS WORKFLOW TO DRIVE MARKET 50

4.2         ITSM MARKET, BY OFFERING    50

FIGURE 12         SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE BY 2028 50

4.3         ITSM MARKET, BY SOLUTION   51

FIGURE 13         OPERATIONS & PERFORMANCE MANAGEMENT SEGMENT TO LEAD MARKET DURING FORECAST PERIOD      51

4.4         ITSM MARKET, BY DEPLOYMENT MODEL          51

FIGURE 14         CLOUD SEGMENT TO LEAD MARKET DURING FORECAST PERIOD              51

4.5         ITSM MARKET, BY ORGANIZATION SIZE             52

FIGURE 15         LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD    52

4.6         ITSM MARKET, BY VERTICAL    52

FIGURE 16         BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE BY 2028 52

4.7         ITSM MARKET: REGIONAL SCENARIO   53

FIGURE 17         ASIA PACIFIC TO EMERGE AS LUCRATIVE MARKET FOR INVESTMENTS IN  NEXT FIVE YEARS    53

5            MARKET OVERVIEW AND INDUSTRY TRENDS   54

5.1         INTRODUCTION            54

5.2         MARKET DYNAMICS     54

FIGURE 18         ITSM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES   54

5.2.1      DRIVERS            55

5.2.1.1   Increasing shift to cloud-based technologies  55

5.2.1.2   Simplification and synchronization of IT resources      55

5.2.1.3   Automated management of IT processes and policies   55

5.2.1.4   Benefits of agile implementation, easy deployment, and OPEX model     56

5.2.2      RESTRAINTS     56

5.2.2.1   Lack of technical knowledge and expertise     56

5.2.2.2   Security and privacy concerns for confidential data and business processes              56

5.2.3      OPPORTUNITIES           57

5.2.3.1   Widespread adoption of BYOD trend and increasing mobile workforce   57

5.2.3.2   Increasing government initiatives for necessary technology usage            57

5.2.3.3   Continuous developments in 5G technology  57

5.2.3.4   Emergence of AI to automate processes         57

5.2.4      CHALLENGES   58

5.2.4.1   Effective workforce management     58

5.2.4.2   Cybersecurity concerns arising out of breaches            58

5.3         CASE STUDY ANALYSIS 58

5.3.1      CASE STUDY 1: TECNOLÓGICO DE MONTERREY DEPLOYED ITSM SOLUTIONS TO REVOLUTIONIZE USER EXPERIENCE    58

5.3.2      CASE STUDY 2: NEXTIVA DEPLOYED ATLASSIAN’S JIRA SERVICE MANAGEMENT TO ACHIEVE EFFECTIVE SERVICE PROVISION   59

5.3.3      CASE STUDY 3: WILDBERRIES ADOPTED AXIOS ASSIST TO ENHANCE AND OPTIMIZE BUSINESS SUPPORT PROCESS(ES) TO INCREASE REVENUE              60

5.3.4      CASE STUDY 4: TELEFÓNICA DEPLOYED BMC SOFTWARE’S SOLUTIONS TO ACHIEVE IMPROVED SOFTWARE ASSET MANAGEMENT              61

5.3.5      CASE STUDY 5: ALGAR TECH IMPLEMENTED BROADCOM’S SOLUTIONS TO LEVERAGE ITSM SERVICE PROVISION FOR OPTIMAL PRODUCTION AND BUSINESS GROWTH             61

5.4         ECOSYSTEM ANALYSIS 62

FIGURE 19         ECOSYSTEM MAP          62

5.5         VALUE CHAIN ANALYSIS            63

FIGURE 20         VALUE CHAIN ANALYSIS            64

5.6         TECHNOLOGY ANALYSIS           64

5.6.1      KEY TECHNOLOGIES    64

5.6.1.1   Chatops 64

5.6.1.2   Self-service portals            65

5.6.1.3   Artificial intelligence          65

5.6.1.4   Machine learning 65

5.6.2      COMPLEMENTARY TECHNOLOGIES     66

5.6.2.1   Microservices      66

5.6.2.2   API integrations  66

5.6.3      ADJACENT TECHNOLOGIES      66

5.6.3.1   Augmented reality (AR) & virtual reality (VR)             66

5.6.3.2   5G         66

5.7         PRICING ANALYSIS        67

5.7.1      INDICATIVE PRICING ANALYSIS OF ITSM SOLUTIONS   68

TABLE 4             INDICATIVE PRICING ANALYSIS OF ITSM SOLUTIONS OFFERED BY KEY PLAYERS        68

5.8         BUSINESS MODEL ANALYSIS     69

5.9         PATENT ANALYSIS        70

FIGURE 21         NUMBER OF PATENTS PUBLISHED, 2012–2023   70

FIGURE 22         TOP FIVE PATENT OWNERS (GLOBAL) 71

TABLE 5             TOP TEN PATENT OWNERS       71

TABLE 6             PATENTS GRANTED TO VENDORS IN ITSM MARKET     72

5.10       PORTER’S FIVE FORCES ANALYSIS         74

FIGURE 23         ITSM MARKET: PORTER’S FIVE FORCES ANALYSIS          74

TABLE 7             IMPACT OF PORTER’S FIVE FORCES ON ITSM MARKET 74

5.10.1    THREAT OF NEW ENTRANTS    75

5.10.2    THREAT OF SUBSTITUTES         75

5.10.3    BARGAINING POWER OF SUPPLIERS     75

5.10.4    BARGAINING POWER OF BUYERS           76

5.10.5    INTENSITY OF COMPETITION RIVALRY 76

5.11       REGULATORY LANDSCAPE       76

5.11.1    REGULATIONS, BY REGION       76

5.11.1.1 North America     76

TABLE 8             NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         76

5.11.1.2 Europe  77

TABLE 9             EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         77

5.11.1.3 Asia Pacific          78

TABLE 10           ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         78

5.11.1.4 Rest of the World 79

TABLE 11           REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         79

5.12       KEY CONFERENCES & EVENTS  80

TABLE 12           ITSM MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2023–2024          80

5.13       EMERGING TRENDS IN ITSM MARKET  81

FIGURE 24         MAJOR YCC TRENDS TO DRIVE FUTURE REVENUE PROSPECTS IN ITSM MARKET           81

5.14       KEY STAKEHOLDERS AND BUYING CRITERIA    82

5.14.1    KEY STAKEHOLDERS IN BUYING PROCESS         82

FIGURE 25         INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS            82

TABLE 13           INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS            82

5.14.2    BUYING CRITERIA         83

FIGURE 26         KEY BUYING CRITERIA FOR TOP VERTICALS     83

TABLE 14           KEY BUYING CRITERIA FOR TOP VERTICALS     83

6            ITSM MARKET, BY OFFERING    84

6.1         INTRODUCTION            85

FIGURE 27         SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER MARKET IN 2023      85

6.1.1      OFFERINGS: ITSM MARKET DRIVERS     85

TABLE 15           ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)              86

TABLE 16           ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)              86

6.2         SOLUTIONS      86

6.2.1      ITSM SOLUTIONS AID IN COST REDUCTION, TIME SAVING, AND PROCESS AGILITY         86

FIGURE 28         OPERATIONS & PERFORMANCE MANAGEMENT SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2023         87

TABLE 17           ITSM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)              87

TABLE 18           ITSM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)              88

TABLE 19           SOLUTIONS: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)          88

TABLE 20           SOLUTIONS: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)          88

6.2.2      SERVICE PORTFOLIO MANAGEMENT   89

6.2.2.1   Service catalog management            89

6.2.2.2   Service pipeline management           89

6.2.2.3   Demand management        89

6.2.2.4   Others   89

TABLE 21           SERVICE PORTFOLIO MANAGEMENT: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)       90

TABLE 22           SERVICE PORTFOLIO MANAGEMENT: ITSM MARKET, BY REGION,  2023–2028 (USD MILLION)     90

6.2.3      CONFIGURATION & CHANGE MANAGEMENT   90

6.2.3.1   Configuration management database             91

6.2.3.2   Change control    91

6.2.3.3   Version control    91

6.2.3.4   Others   91

TABLE 23           CONFIGURATION & CHANGE MANAGEMENT: ITSM MARKET, BY REGION,  2018–2022 (USD MILLION)             92

TABLE 24           CONFIGURATION & CHANGE MANAGEMENT: ITSM MARKET, BY REGION,  2023–2028 (USD MILLION)             92

6.2.4      SERVICE DESK SOFTWARE         92

6.2.4.1   Incident management        92

6.2.4.2   Problem management        93

6.2.4.3   Service request management            93

6.2.4.4   Knowledge base   93

6.2.4.5   Others   93

TABLE 25           SERVICE DESK SOFTWARE: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)     94

TABLE 26           SERVICE DESK SOFTWARE: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)     94

6.2.5      OPERATIONS & PERFORMANCE MANAGEMENT             94

6.2.5.1   Performance monitoring    94

6.2.5.2   Capacity management       95

6.2.5.3   Event management            95

6.2.5.4   Others   95

TABLE 27           OPERATIONS & PERFORMANCE MANAGEMENT: ITSM MARKET, BY REGION,  2018–2022 (USD MILLION)          96

TABLE 28           OPERATIONS & PERFORMANCE MANAGEMENT: ITSM MARKET, BY REGION,  2023–2028 (USD MILLION)          96

6.2.6      DASHBOARD, REPORTING, AND ANALYTICS     96

TABLE 29           DASHBOARD, REPORTING, AND ANALYTICS: ITSM MARKET, BY REGION,  2018–2022 (USD MILLION)             97

TABLE 30           DASHBOARD, REPORTING, AND ANALYTICS: ITSM MARKET, BY REGION,  2023–2028 (USD MILLION)             97

6.3         SERVICES          97

6.3.1      MANAGED AND PROFESSIONAL SERVICES HELP LEVERAGE ITSM ADOPTION AMONG ENTERPRISES        97

FIGURE 29         PROFESSIONAL SERVICES SEGMENT TO LEAD MARKET IN 2023              98

TABLE 31           ITSM MARKET, BY SERVICE, 2018–2022 (USD MILLION)  98

TABLE 32           ITSM MARKET, BY SERVICE, 2023–2028 (USD MILLION)  98

TABLE 33           SERVICES: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)          99

TABLE 34           SERVICES: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)          99

6.3.2      MANAGED SERVICES    99

TABLE 35           MANAGED SERVICES: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION) 99

TABLE 36           MANAGED SERVICES: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION) 100

6.3.3      PROFESSIONAL SERVICES          100

TABLE 37           PROFESSIONAL SERVICES: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)     100

TABLE 38           PROFESSIONAL SERVICES: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)     101

6.3.3.1   Consulting           101

6.3.3.2   Integration & implementation          101

6.3.3.3   Training, support, and maintenance 101

7            ITSM MARKET, BY ORGANIZATION SIZE             102

7.1         INTRODUCTION            103

FIGURE 30         LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET IN 2023             103

7.1.1      ORGANIZATION SIZE: ITSM MARKET DRIVERS  103

TABLE 39           ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)          104

TABLE 40           ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)          104

7.2         LARGE ENTERPRISES    104

7.2.1      NEED FOR MANAGEMENT AND OPERATIONAL IMPROVEMENT TO LEAD TO LARGE-SCALE ADOPTION OF ITSM SERVICES 104

TABLE 41           LARGE ENTERPRISES: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION) 105

TABLE 42           LARGE ENTERPRISES: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION) 105

7.3         SMES    105

7.3.1      SMES GAIN COMPETITIVE ADVANTAGE WITH ITSM ADOPTION, PRACTICE, AND IMPLEMENTATION      105

TABLE 43           SMES: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)              106

TABLE 44           SMES: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)              106

8            ITSM MARKET, BY DEPLOYMENT MODEL          107

8.1         INTRODUCTION            108

FIGURE 31         CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET IN 2023              108

8.1.1      DEPLOYMENT MODELS: ITSM MARKET DRIVERS           108

TABLE 45           ITSM MARKET, BY DEPLOYMENT MODEL, 2018–2022 (USD MILLION)          109

TABLE 46           ITSM MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION)          109

8.2         ON-PREMISES   109

8.2.1      ON-PREMISES CUSTOMIZATION OF ITSM SOLUTIONS TO ACHIEVE PRODUCTION EXCELLENCY AND ENSURE DATA SOVEREIGNTY            109

TABLE 47           ON-PREMISES: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)          110

TABLE 48           ON-PREMISES: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)          110

8.3         CLOUD 110

8.3.1      GROWING NEED FOR CLOUD DEPLOYMENT OF ITSM SOLUTIONS FOR RAPID DEVELOPMENT AND SEAMLESS SERVICE PROVISION TO BOOST MARKET            110

TABLE 49           CLOUD: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)              111

TABLE 50           CLOUD: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)              111

9            ITSM MARKET, BY VERTICAL    112

9.1         INTRODUCTION            113

FIGURE 32         IT & ITES VERTICAL TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD       113

9.1.1      VERTICALS: ITSM MARKET DRIVERS     113

TABLE 51           ITSM MARKET, BY VERTICAL, 2018–2022 (USD MILLION)              114

TABLE 52           ITSM MARKET, BY VERTICAL, 2023–2028 (USD MILLION)              115

9.2         BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)           115

TABLE 53           BFSI: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)              116

TABLE 54           BFSI: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)              116

9.2.1      BFSI: APPLICATION AREAS        116

9.2.1.1   Transaction processing      116

9.2.1.2   Security management        116

9.2.1.3   Compliance management  117

9.2.1.4   Other BFSI applications    117

9.3         TELECOMMUNICATIONS          117

TABLE 55           TELECOMMUNICATIONS: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)     117

TABLE 56           TELECOMMUNICATIONS: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)     118

9.3.1      TELECOMMUNICATIONS: APPLICATION AREAS             118

9.3.1.1   Network management        118

9.3.1.2   Service provisioning           118

9.3.1.3   Incident management        118

9.3.1.4   Other telecommunication applications          119

9.4         IT & ITES            119

TABLE 57           IT & ITES: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)          119

TABLE 58           IT & ITES: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)          120

9.4.1      IT & ITES: APPLICATION AREAS 120

9.4.1.1   Service desk support          120

9.4.1.2   Change management         120

9.4.1.3   Application development & maintenance       120

9.4.1.4   Other IT & ITeS applications          120

9.5         GOVERNMENT & PUBLIC SECTOR         121

TABLE 59           GOVERNMENT & PUBLIC SECTOR: ITSM MARKET, BY REGION,  2018–2022 (USD MILLION)          121

TABLE 60           GOVERNMENT & PUBLIC SECTOR: ITSM MARKET, BY REGION,  2023–2028 (USD MILLION)          121

9.5.1      GOVERNMENT & PUBLIC SECTOR: APPLICATION AREAS           122

9.5.1.1   eGovernment services       122

9.5.1.2   IT infrastructure management         122

9.5.1.3   Security & compliance       122

9.5.1.4   Other government & public sector applications            122

9.6         RETAIL & CONSUMER GOODS  123

TABLE 61           RETAIL & CONSUMER GOODS: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)          123

TABLE 62           RETAIL & CONSUMER GOODS: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)          123

9.6.1      RETAIL & CONSUMER GOODS: APPLICATION AREAS     124

9.6.1.1   eCommerce platform management  124

9.6.1.2   Inventory management systems       124

9.6.1.3   Customer support 124

9.6.1.4   Other retail & consumer goods applications   124

9.7         MANUFACTURING        125

TABLE 63           MANUFACTURING: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)          125

TABLE 64           MANUFACTURING: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)          125

9.7.1      MANUFACTURING: APPLICATION AREAS           126

9.7.1.1   Manufacturing Execution Systems (MESs)    126

9.7.1.2   Supply chain management 126

9.7.1.3   Quality control systems      126

9.7.1.4   Other manufacturing applications    126

9.8         ENERGY & UTILITIES    127

TABLE 65           ENERGY & UTILITIES: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION) 127

TABLE 66           ENERGY & UTILITIES: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION) 127

9.8.1      ENERGY & UTILITIES: APPLICATION AREAS      128

9.8.1.1   Smart grid management     128

9.8.1.2   SCADA systems   128

9.8.1.3   Asset management             128

9.8.1.4   Other energy & utility applications  128

9.9         MEDIA & ENTERTAINMENT      129

TABLE 67           MEDIA & ENTERTAINMENT: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)     129

TABLE 68           MEDIA & ENTERTAINMENT: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)     129

9.9.1      MEDIA & ENTERTAINMENT: APPLICATION AREAS         130

9.9.1.1   Content Management Systems (CMSs)         130

9.9.1.2   Digital Rights Management (DRM) 130

9.9.1.3   Broadcasting systems         130

9.9.1.4   Other BFSI applications    130

9.10       HEALTHCARE  131

TABLE 69           HEALTHCARE: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)          131

TABLE 70           HEALTHCARE: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)          131

9.10.1    HEALTHCARE: APPLICATION AREAS     132

9.10.1.1 Electronic Health Records (EHRs)  132

9.10.1.2 Healthcare IT systems management 132

9.10.1.3 Patient care applications    132

9.10.1.4 Other healthcare applications          132

9.11       EDUCATION     133

TABLE 71           EDUCATION: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)          133

TABLE 72           EDUCATION: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)          133

9.11.1    EDUCATION: APPLICATION AREAS       134

9.11.1.1 Learning Management Systems (LMSs)        134

9.11.1.2 Student Information Systems (SISs) 134

9.11.1.3 Campus IT infrastructure  134

9.11.1.4 Other education applications           134

9.12       OTHER VERTICALS       135

TABLE 73           OTHER VERTICALS: ITSM MARKET, BY REGION, 2018–2022 (USD MILLION) 135

TABLE 74           OTHER VERTICALS: ITSM MARKET, BY REGION, 2023–2028 (USD MILLION) 135

10          ITSM MARKET, BY REGION        136

10.1       INTRODUCTION            137

FIGURE 33         ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD       137

TABLE 75           ITSM MARKET, BY REGION, 2018–2022 (USD MILLION)  138

TABLE 76           ITSM MARKET, BY REGION, 2023–2028 (USD MILLION)  138

10.2       NORTH AMERICA          138

10.2.1    NORTH AMERICA: ITSM MARKET DRIVERS        139

10.2.2    NORTH AMERICA: RECESSION IMPACT 140

FIGURE 34         NORTH AMERICA: MARKET SNAPSHOT 141

TABLE 77           NORTH AMERICA: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 141

TABLE 78           NORTH AMERICA: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 141

TABLE 79           NORTH AMERICA: ITSM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 142

TABLE 80           NORTH AMERICA: ITSM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 142

TABLE 81           NORTH AMERICA: ITSM MARKET, BY SERVICE, 2018–2022 (USD MILLION)          142

TABLE 82           NORTH AMERICA: ITSM MARKET, BY SERVICE, 2023–2028 (USD MILLION)          142

TABLE 83           NORTH AMERICA: ITSM MARKET, BY DEPLOYMENT MODEL, 2018–2022 (USD MILLION)          143

TABLE 84           NORTH AMERICA: ITSM MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)          143

TABLE 85           NORTH AMERICA: ITSM MARKET, BY ORGANIZATION SIZE,  2018–2022 (USD MILLION)          143

TABLE 86           NORTH AMERICA: ITSM MARKET, BY ORGANIZATION SIZE,  2023–2028 (USD MILLION)          143

TABLE 87           NORTH AMERICA: ITSM MARKET, BY VERTICAL, 2018–2022 (USD MILLION) 144

TABLE 88           NORTH AMERICA: ITSM MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 144

TABLE 89           NORTH AMERICA: ITSM MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 145

TABLE 90           NORTH AMERICA: ITSM MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 145

10.2.3    US         145

10.2.3.1 US government initiatives toward regulating cloud services such as FedRAMP              145

TABLE 91           US: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)              145

TABLE 92           US: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)              146

TABLE 93           US: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)          146

TABLE 94           US: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)          146

10.2.4    CANADA            146

10.2.4.1 High adoption of big data and government digital services offered in Canada              146

TABLE 95           CANADA: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          147

TABLE 96           CANADA: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          147

TABLE 97           CANADA: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 147

TABLE 98           CANADA: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 147

10.3       EUROPE             148

10.3.1    EUROPE: ITSM MARKET DRIVERS          148

10.3.2    EUROPE: RECESSION IMPACT   148

TABLE 99           EUROPE: ITSM MARKET, BY OFFERING,  2018–2022 (USD MILLION)          149

TABLE 100         EUROPE: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          149

TABLE 101         EUROPE: ITSM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)          150

TABLE 102         EUROPE: ITSM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)          150

TABLE 103         EUROPE: ITSM MARKET, BY SERVICE, 2018–2022 (USD MILLION)          150

TABLE 104         EUROPE: ITSM MARKET, BY SERVICE, 2023–2028 (USD MILLION)          150

TABLE 105         EUROPE: ITSM MARKET, BY DEPLOYMENT MODEL, 2018–2022 (USD MILLION) 151

TABLE 106         EUROPE: ITSM MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 151

TABLE 107         EUROPE: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 151

TABLE 108         EUROPE: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 151

TABLE 109         EUROPE: ITSM MARKET, BY VERTICAL, 2018–2022 (USD MILLION)          152

TABLE 110         EUROPE: ITSM MARKET, BY VERTICAL, 2023–2028 (USD MILLION)          152

TABLE 111         EUROPE: ITSM MARKET, BY COUNTRY, 2018–2022 (USD MILLION)          153

TABLE 112         EUROPE: ITSM MARKET, BY COUNTRY, 2023–2028 (USD MILLION)          153

10.3.3    UK         153

10.3.3.1 Extensive initiatives by UK government and European Parliament for servers and data storage products         153

TABLE 113         UK: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)              154

TABLE 114         UK: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)              154

TABLE 115         UK: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)          154

TABLE 116         UK: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)          155

10.3.4    GERMANY         155

10.3.4.1 Industry 4.0, increased digital economy initiatives, high industrial tech spending, and growth in smart cities in Germany          155

TABLE 117         GERMANY: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          155

TABLE 118         GERMANY: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          155

TABLE 119         GERMANY: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 156

TABLE 120         GERMANY: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 156

10.3.5    FRANCE             156

10.3.5.1 National investment program to support Digital France Plan for 2025 to encourage companies to expand in country    156

TABLE 121         FRANCE: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          156

TABLE 122         FRANCE: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          157

TABLE 123         FRANCE: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 157

TABLE 124         FRANCE: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 157

10.3.6    NETHERLANDS 157

10.3.6.1 Digital transformation with hybrid workspaces to drive need for ITSM foundation in Netherlands     157

TABLE 125         NETHERLANDS: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          158

TABLE 126         NETHERLANDS: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          158

TABLE 127         NETHERLANDS: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)     158

TABLE 128         NETHERLANDS: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)     158

10.3.7    ITALY   159

10.3.7.1 Smart city initiatives and 5G deployment for edge computing solutions in Italy to drive growth        159

TABLE 129         ITALY: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)              159

TABLE 130         ITALY: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)              159

TABLE 131         ITALY: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 160

TABLE 132         ITALY: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 160

10.3.8    REST OF EUROPE           160

TABLE 133         REST OF EUROPE: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 160

TABLE 134         REST OF EUROPE: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 161

TABLE 135         REST OF EUROPE: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)          161

TABLE 136         REST OF EUROPE: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)          161

10.4       ASIA PACIFIC    161

10.4.1    ASIA PACIFIC: ITSM MARKET DRIVERS  162

10.4.2    ASIA PACIFIC: RECESSION IMPACT        163

FIGURE 35         ASIA PACIFIC: MARKET SNAPSHOT       164

TABLE 137         ASIA PACIFIC: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          164

TABLE 138         ASIA PACIFIC: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          165

TABLE 139         ASIA PACIFIC: ITSM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)          165

TABLE 140         ASIA PACIFIC: ITSM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)          165

TABLE 141         ASIA PACIFIC: ITSM MARKET, BY SERVICE, 2018–2022 (USD MILLION)          165

TABLE 142         ASIA PACIFIC: ITSM MARKET, BY SERVICE, 2023–2028 (USD MILLION)          166

TABLE 143         ASIA PACIFIC: ITSM MARKET, BY DEPLOYMENT MODEL, 2018–2022 (USD MILLION)     166

TABLE 144         ASIA PACIFIC: ITSM MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION)     166

TABLE 145         ASIA PACIFIC: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)     166

TABLE 146         ASIA PACIFIC: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)     166

TABLE 147         ASIA PACIFIC: ITSM MARKET, BY VERTICAL, 2018–2022 (USD MILLION)          167

TABLE 148         ASIA PACIFIC: ITSM MARKET, BY VERTICAL, 2023–2028 (USD MILLION)          167

TABLE 149         ASIA PACIFIC: ITSM MARKET, BY COUNTRY, 2018–2022 (USD MILLION)          168

TABLE 150         ASIA PACIFIC: ITSM MARKET, BY COUNTRY, 2023–2028 (USD MILLION)          168

10.4.3    CHINA  168

10.4.3.1 Free trade ecosystem and Belt and Road initiatives to increase need for ITSM infrastructure supporting high-density facilities           168

TABLE 151         CHINA: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          168

TABLE 152         CHINA: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          169

TABLE 153         CHINA: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 169

TABLE 154         CHINA: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 169

10.4.4    JAPAN  169

10.4.4.1 Japan’s headway into automation, mainly in automotive and industrial robotics, to warrant low latency platforms          169

TABLE 155         JAPAN: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          170

TABLE 156         JAPAN: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          170

TABLE 157         JAPAN: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 170

TABLE 158         JAPAN: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 170

10.4.5    AUSTRALIA       171

10.4.5.1 Demand for data processing and information interaction with high internet usage              171

TABLE 159         AUSTRALIA: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          171

TABLE 160         AUSTRALIA: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          171

TABLE 161         AUSTRALIA: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)     171

TABLE 162         AUSTRALIA: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)     172

10.4.6    SINGAPORE      172

10.4.6.1 Large-scale implementation of best practice frameworks such as ITIL      172

TABLE 163         SINGAPORE: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          172

TABLE 164         SINGAPORE: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          172

TABLE 165         SINGAPORE: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)     172

TABLE 166         SINGAPORE: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)     173

10.4.7    REST OF ASIA PACIFIC  173

TABLE 167         REST OF ASIA PACIFIC: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION) 173

TABLE 168         REST OF ASIA PACIFIC: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION) 173

TABLE 169        REST OF ASIA PACIFIC: ITSM MARKET, BY ORGANIZATION SIZE,  2018–2022 (USD MILLION)          174

TABLE 170        REST OF ASIA PACIFIC: ITSM MARKET, BY ORGANIZATION SIZE,  2023–2028 (USD MILLION)          174

10.5       MIDDLE EAST & AFRICA             174

10.5.1    MIDDLE EAST & AFRICA: ITSM MARKET DRIVERS           175

10.5.2    MIDDLE EAST & AFRICA: RECESSION IMPACT   175

TABLE 171         MIDDLE EAST & AFRICA: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)     176

TABLE 172         MIDDLE EAST & AFRICA: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)     176

TABLE 173         MIDDLE EAST & AFRICA: ITSM MARKET, BY SOLUTION, 2018–2022 (USD MILLION)     177

TABLE 174         MIDDLE EAST & AFRICA: ITSM MARKET, BY SOLUTION, 2023–2028 (USD MILLION)     177

TABLE 175         MIDDLE EAST & AFRICA: ITSM MARKET, BY SERVICE, 2018–2022 (USD MILLION) 177

TABLE 176         MIDDLE EAST & AFRICA: ITSM MARKET, BY SERVICE, 2023–2028 (USD MILLION) 177

TABLE 177         MIDDLE EAST & AFRICA: ITSM MARKET, BY DEPLOYMENT MODEL,  2018–2022 (USD MILLION)      178

TABLE 178         MIDDLE EAST & AFRICA: ITSM MARKET, BY DEPLOYMENT MODEL,  2023–2028 (USD MILLION)      178

TABLE 179         MIDDLE EAST & AFRICA: ITSM MARKET, BY ORGANIZATION SIZE,  2018–2022 (USD MILLION)            178

TABLE 180         MIDDLE EAST & AFRICA: ITSM MARKET, BY ORGANIZATION SIZE,  2023–2028 (USD MILLION)            178

TABLE 181         MIDDLE EAST & AFRICA: ITSM MARKET, BY VERTICAL, 2018–2022 (USD MILLION)     179

TABLE 182         MIDDLE EAST & AFRICA: ITSM MARKET, BY VERTICAL, 2023–2028 (USD MILLION)     179

TABLE 183         MIDDLE EAST & AFRICA: ITSM MARKET, BY COUNTRY/REGION,  2018–2022 (USD MILLION)             180

TABLE 184         MIDDLE EAST & AFRICA: ITSM MARKET, BY COUNTRY/REGION,  2023–2028 (USD MILLION)             180

10.5.3    GCC COUNTRIES (GULF COOPERATION COUNCIL)       180

10.5.3.1 Saudi Arabia        180

10.5.3.1.1            Saudi Vision 2030 initiatives to leverage demand for cloud, ITSM, big data, analytics, and AI/ML 180

TABLE 185         SAUDI ARABIA: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          181

TABLE 186         SAUDI ARABIA: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          181

TABLE 187         SAUDI ARABIA: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)     181

TABLE 188         SAUDI ARABIA: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)     181

10.5.3.2 UAE      182

10.5.3.2.1            High mobile device per user ratio and megaprojects and initiatives in Dubai to spur growth         182

TABLE 189         UAE: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)              182

TABLE 190         UAE: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)              182

TABLE 191         UAE: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)          182

TABLE 192         UAE: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)          183

10.5.3.3 Rest of GCC Countries      183

TABLE 193         REST OF GCC COUNTRIES: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)     183

TABLE 194         REST OF GCC COUNTRIES: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)     183

TABLE 195         REST OF GCC COUNTRIES: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 184

TABLE 196         REST OF GCC COUNTRIES: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 184

10.5.4    SOUTH AFRICA 184

10.5.4.1 High usage of mobile technologies and colocation facilities in South Africa              184

TABLE 197         SOUTH AFRICA: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          185

TABLE 198         SOUTH AFRICA: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          185

TABLE 199         SOUTH AFRICA: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)     185

TABLE 200         SOUTH AFRICA: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)     185

10.5.5    REST OF THE MIDDLE EAST & AFRICA  186

TABLE 201        REST OF MIDDLE EAST & AFRICA: ITSM MARKET, BY OFFERING,  2018–2022 (USD MILLION)          186

TABLE 202        REST OF MIDDLE EAST & AFRICA: ITSM MARKET, BY OFFERING,  2023–2028 (USD MILLION)          186

TABLE 203         REST OF MIDDLE EAST & AFRICA: ITSM MARKET, BY ORGANIZATION SIZE,  2018–2022 (USD MILLION)          186

TABLE 204         REST OF MIDDLE EAST & AFRICA: ITSM MARKET, BY ORGANIZATION SIZE,  2023–2028 (USD MILLION)          187

10.6       LATIN AMERICA             187

10.6.1    LATIN AMERICA: ITSM MARKET DRIVERS          188

10.6.2    LATIN AMERICA: RECESSION IMPACT   188

TABLE 205         LATIN AMERICA: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          189

TABLE 206         LATIN AMERICA: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          189

TABLE 207         LATIN AMERICA: ITSM MARKET, BY SOLUTION, 2018–2022 (USD MILLION) 189

TABLE 208         LATIN AMERICA: ITSM MARKET, BY SOLUTION, 2023–2028 (USD MILLION) 189

TABLE 209         LATIN AMERICA: ITSM MARKET, BY SERVICE, 2018–2022 (USD MILLION)          190

TABLE 210         LATIN AMERICA: ITSM MARKET, BY SERVICE, 2023–2028 (USD MILLION)          190

TABLE 211         LATIN AMERICA: ITSM MARKET, BY DEPLOYMENT MODEL, 2018–2022 (USD MILLION)          190

TABLE 212         LATIN AMERICA: ITSM MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION)          190

TABLE 213         LATIN AMERICA: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION)          190

TABLE 214         LATIN AMERICA: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)          191

TABLE 215         LATIN AMERICA: ITSM MARKET, BY VERTICAL, 2018–2022 (USD MILLION)          191

TABLE 216         LATIN AMERICA: ITSM MARKET, BY VERTICAL, 2023–2028 (USD MILLION)          192

TABLE 217         LATIN AMERICA: ITSM MARKET, BY COUNTRY, 2018–2022 (USD MILLION)          192

TABLE 218         LATIN AMERICA: ITSM MARKET, BY COUNTRY, 2023–2028 (USD MILLION)          192

10.6.3    BRAZIL 193

10.6.3.1 Latency issues and interest in 5G deployment to attract more cloud players to Brazil     193

TABLE 219         BRAZIL: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          193

TABLE 220         BRAZIL: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          193

TABLE 221         BRAZIL: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 193

TABLE 222         BRAZIL: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 194

10.6.4    MEXICO             194

10.6.4.1 Increased opportunities for content delivery providers and significant investments from global giants 194

TABLE 223         MEXICO: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)          194

TABLE 224         MEXICO: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)          195

TABLE 225         MEXICO: ITSM MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD MILLION) 195

TABLE 226         MEXICO: ITSM MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 195

10.6.5    REST OF LATIN AMERICA          195

TABLE 227         REST OF LATIN AMERICA: ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)     196

TABLE 228         REST OF LATIN AMERICA: ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)     196

TABLE 229         REST OF LATIN AMERICA: ITSM MARKET, BY ORGANIZATION SIZE,  2018–2022 (USD MILLION)            196

TABLE 230         REST OF LATIN AMERICA: ITSM MARKET, BY ORGANIZATION SIZE,  2023–2028 (USD MILLION)            196

11          COMPETITIVE LANDSCAPE       197

11.1       OVERVIEW        197

11.2       STRATEGIES ADOPTED BY KEY PLAYERS/RIGHT TO WIN           197

TABLE 231         OVERVIEW OF STRATEGIES ADOPTED BY KEY ITSM VENDORS              197

11.3       REVENUE ANALYSIS      200

FIGURE 36         HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2018–2022 (USD MILLION)      200

11.4       COMPANY FINANCIAL METRICS             201

FIGURE 37         TRADING COMPARABLES, 2023 (EV/EBITDA)    201

11.5       MARKET SHARE ANALYSIS         201

FIGURE 38         SHARE OF LEADING COMPANIES IN ITSM MARKET, 2022              202

TABLE 232         ITSM MARKET: INTENSITY OF COMPETITION RIVARY  202

11.6       ITSM MARKET: VENDOR PRODUCTS/COMPARISON OF BRANDS              203

TABLE 233         VENDOR PRODUCTS/COMPARISON OF BRANDS            203

11.7       COMPANY EVALUATION MATRIX          204

11.7.1    STARS  204

11.7.2    EMERGING LEADERS    204

11.7.3    PERVASIVE PLAYERS     204

11.7.4    PARTICIPANTS 204

FIGURE 39         COMPANY EVALUATION MATRIX FOR KEY PLAYERS: CRITERIA WEIGHTAGE     205

FIGURE 40         ITSM MARKET: COMPANY EVALUATION MATRIX, 2022 206

11.7.5    COMPANY FOOTPRINT 207

TABLE 234         OVERALL GLOBAL COMPANY FOOTPRINT        207

TABLE 235         COMPANY OFFERING FOOTPRINT        207

TABLE 236         COMPANY VERTICAL FOOTPRINT         208

TABLE 237         COMPANY REGION FOOTPRINT             208

11.8       START-UP/SME EVALUATION MATRIX 209

11.8.1    PROGRESSIVE COMPANIES       209

11.8.2    RESPONSIVE COMPANIES          209

11.8.3    DYNAMIC COMPANIES 209

11.8.4    STARTING BLOCKS       209

FIGURE 41         START-UP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE              210

FIGURE 42         ITSM MARKET: START-UP/SME EVALUATION MATRIX, 2022              211

11.8.5    COMPETITIVE BENCHMARKING            212

TABLE 238         ITSM MARKET: DETAILED LIST OF KEY START-UPS/SMES              212

TABLE 239         ITSM MARKET: COMPETITIVE BENCHMARKING OF START-UPS/SMES         213

11.9       COMPETITIVE SCENARIO AND TRENDS             213

11.9.1    PRODUCT LAUNCHES AND ENHANCEMENTS   213

TABLE 240         PRODUCT LAUNCHES AND ENHANCEMENTS, 2021–2023              214

11.9.2    DEALS  215

TABLE 241         DEALS, 2021–2023           215

12          COMPANY PROFILES    218

12.1       INTRODUCTION            218

12.2       KEY PLAYERS   218

(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*

12.2.1    SERVICENOW   218

TABLE 242         SERVICENOW: COMPANY OVERVIEW    218

FIGURE 43         SERVICENOW: COMPANY SNAPSHOT   219

TABLE 243         SERVICENOW: PRODUCTS/SOLUTIONS/SERVICES OFFERED              219

TABLE 244         SERVICENOW: PRODUCT LAUNCHES    222

TABLE 245         SERVICENOW: DEALS   223

12.2.2    BMC SOFTWARE            226

TABLE 246         BMC SOFTWARE: COMPANY OVERVIEW             226

TABLE 247         BMC SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED          226

TABLE 248         BMC SOFTWARE: PRODUCT LAUNCHES             229

TABLE 249         BMC SOFTWARE: DEALS            230

12.2.3    BROADCOM      234

TABLE 250         BROADCOM: COMPANY OVERVIEW      234

FIGURE 44         BROADCOM: COMPANY SNAPSHOT      235

TABLE 251         BROADCOM: PRODUCTS/SOLUTIONS/SERVICES OFFERED              235

TABLE 252         BROADCOM: PRODUCT LAUNCHES      236

TABLE 253         BROADCOM: DEALS      237

12.2.4    MANAGEENGINE           238

TABLE 254         MANAGEENGINE: COMPANY OVERVIEW            238

TABLE 255         MANAGEENGINE: PRODUCTS/SOLUTIONS/SERVICES OFFERED          238

TABLE 256         MANAGEENGINE: PRODUCT LAUNCHES            239

TABLE 257         MANAGEENGINE: DEALS           240

12.2.5    IVANTI 241

TABLE 258         IVANTI: COMPANY OVERVIEW 241

TABLE 259         IVANTI: PRODUCTS/SOLUTIONS/SERVICES OFFERED  242

TABLE 260         IVANTI: PRODUCT LAUNCHES 243

TABLE 261         IVANTI: DEALS 244

12.2.6    ZENDESK          246

TABLE 262         ZENDESK: COMPANY OVERVIEW           246

TABLE 263         ZENDESK: PRODUCTS/SOLUTIONS/SERVICES OFFERED              246

TABLE 264         ZENDESK: DEALS           247

12.2.7    GOTO  248

TABLE 265         GOTO: COMPANY OVERVIEW   248

TABLE 266         GOTO: PRODUCTS/SOLUTIONS/SERVICES OFFERED    248

TABLE 267         GOTO: PRODUCT LAUNCHES   249

TABLE 268         GOTO: DEALS  250

12.2.8    SOLARWINDS   251

TABLE 269         SOLARWINDS: COMPANY OVERVIEW    251

FIGURE 45         SOLARWINDS: COMPANY SNAPSHOT   251

TABLE 270         SOLARWINDS: PRODUCTS/SOLUTIONS/SERVICES OFFERED              252

TABLE 271         SOLARWINDS: PRODUCT LAUNCHES    253

TABLE 272         SOLARWINDS: DEALS   254

12.2.9    ATLASSIAN       255

TABLE 273         ATLASSIAN: COMPANY OVERVIEW        255

FIGURE 46         ATLASSIAN: COMPANY SNAPSHOT        255

TABLE 274         ATLASSIAN: PRODUCTS/SOLUTIONS/SERVICES OFFERED              256

TABLE 275         ATLASSIAN: PRODUCT LAUNCHES        256

TABLE 276         ATLASSIAN: DEALS       257

12.2.10  OPENTEXT       258

TABLE 277         OPENTEXT: COMPANY OVERVIEW        258

FIGURE 47         OPENTEXT: COMPANY SNAPSHOT        259

TABLE 278         OPENTEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED              260

12.2.11  SYMPHONYAI SUMMIT 261

TABLE 279         SYMPHONYAI SUMMIT: COMPANY OVERVIEW 261

TABLE 280         SYMPHONYAI SUMMIT: PRODUCTS/SOLUTIONS/SERVICES OFFERED          261

TABLE 281         SYMPHONYAI SUMMIT: PRODUCT LAUNCHES 262

TABLE 282         SYMPHONYAI SUMMIT: DEALS 263

12.2.12  EFECTE 264

TABLE 283         EFECTE: COMPANY OVERVIEW 264

TABLE 284         EFECTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 264

TABLE 285         EFECTE: PRODUCT LAUNCHES 265

TABLE 286         EFECTE: DEALS 266

*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.

12.3       OTHER PLAYERS           268

12.3.1    MICROSOFT      268

12.3.2    IBM       269

12.3.3    IFS         270

12.3.4    FRESHWORKS   271

12.3.5    EASYVISTA        271

12.3.6    ITARIAN             272

12.3.7    SYSAID TECHNOLOGIES            273

12.3.8    INVGATE           273

12.3.9    ALEMBA            274

12.3.10  HORNBILL        275

12.3.11  NINJAONE         276

12.3.12  HALOITSM        277

12.3.13  AISERA 278

12.3.14  4ME      279

12.3.15  TOPDESK          280

12.3.16  TEAMDYNAMIX             281

13          ADJACENT AND RELATED MARKETS     282

13.1       INTRODUCTION            282

13.1.1    RELATED MARKETS      282

13.2       CLOUD ITSM MARKET  282

TABLE 287         CLOUD ITSM MARKET, BY COMPONENT, 2016–2019 (USD MILLION)          282

TABLE 288         CLOUD ITSM MARKET, BY COMPONENT, 2020–2025 (USD MILLION)          283

TABLE 289         CLOUD ITSM MARKET, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 283

TABLE 290         CLOUD ITSM MARKET, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 283

TABLE 291         CLOUD ITSM MARKET, BY VERTICAL, 2016–2019 (USD MILLION)          284

TABLE 292         CLOUD ITSM MARKET, BY VERTICAL, 2020–2025 (USD MILLION)          284

TABLE 293         CLOUD ITSM MARKET, BY REGION, 2016–2019 (USD MILLION)              285

TABLE 294         CLOUD ITSM MARKET, BY REGION, 2020–2025 (USD MILLION)              285

13.3       CONFIGURATION MANAGEMENT MARKET       285

TABLE 295         CONFIGURATION MANAGEMENT MARKET, BY MODULE, 2017–2024 (USD MILLION)     286

TABLE 296         CONFIGURATION MANAGEMENT MARKET, BY SYSTEM, 2017–2024 (USD MILLION)     286

TABLE 297         CONFIGURATION MANAGEMENT MARKET, BY COMPONENT,  2017–2024 (USD MILLION)          286

TABLE 298         CONFIGURATION MANAGEMENT MARKET, BY ENTERPRISE SIZE,  2017–2024 (USD MILLION)            286

TABLE 299         CONFIGURATION MANAGEMENT MARKET, BY END-USE VERTICAL, 2017–2024 (USD MILLION)    287

TABLE 300         CONFIGURATION MANAGEMENT MARKET, BY REGION, 2017–2024 (USD MILLION)     287

14          APPENDIX         288

14.1       DISCUSSION GUIDE      288

14.2       KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL             294

14.3       CUSTOMIZATION OPTIONS      296

14.4       RELATED REPORTS       296

14.5       AUTHOR DETAILS         297


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