출판 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2023년01월
서비스형 커뮤니케이션 플랫폼(CPaaS) 시장 : 구성 요소 [솔루션(메시지, 음성, 비디오), 서비스(프로페셔널, 관리)], 조직 규모(중소기업 및 대기업), 산업, 지역별 – 2027년까지의 세계 예측
Communication Platform as a Service Market by Component (Solutions (Message, Voice, Video) and Services (Professional and Managed)), Organization Size (SMEs and Large Enterprises), Vertical and Region – Global Forecast to 2027
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| 구성 | 영문조사보고서 |
| 가격 |
The global CPaaS market is projected to grow from USD 12.5 billion in 2022 to USD 45.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 29.4% during the forecast period. CPaaS providers offer a number of communication services that are available to their clients out of the box or can be implemented with customization.
글로벌 CPaaS 시장은 2022년 125억 달러에서 2027년 453억 달러로 예측 기간 동안 29.4%의 연평균 성장률(CAGR)로 성장할 것으로 예상됩니다. CPaaS 공급자는 고객이 즉시 사용할 수 있거나 사용자 지정을 통해 구현할 수 있는 다양한 통신 서비스를 제공합니다.
CPaaS offers a high level of customization to meet specific needs of customers without having to subscribe to a bunch of extra services. In addition to being customizable, CPaaS systems are also fully scalable. By using APIs, software developers can reuse existing technical solutions and focus exclusively on new functionality that solves a specific problem. In so doing, they share resources with others, which reduces the need to independently scale up their infrastructure to handle unforeseen spikes in traffic volume and usage.
“By solutions, the video segment is expected to grow at a higher CAGR during the forecast period”
The video segment is expected to grow at a higher growth rate during the forecast period. Video solutions help to build a custom video experience within any mobile, web, or desktop application using Video APIs. Video solutions include video calling, video conferencing, and WebRTC-based video. CPaaS providers are seeing growing demand for video APIs that integrate with industry specific applications such as electronic health records virtual learning platforms.
“By organization size, the large enterprises segment is expected to account for the largest market share”
The large enterprises segment is expected to account for the largest market size. Large enterprises are defined as a business entity with an employee count of more than 1,000. Large enterprises have the ability to invest in latest technologies to run their businesses effectively. These enterprises do not face any budget issues and are always ready to update the technologies to perform better and monitor the customers in real-time.
“By vertical, the retail & eCommerce segment is expected to grow at the highest CAGR during the forecast period”
The retail & e-commerce segment is expected to grow at the highest CAGR during the forecast period. The vertical is focusing on offering an interactive experience to consumers through web and mobile-based retail solutions. Online video advertising and online video campaigns enable retailers to strengthen their brand image in the market. CPaaS solutions facilitate real-time communication between customers and stakeholders, leading to enhanced brand loyalty and increased revenue through effective digital marketing.
The breakup of the profiles of primary participants is given below:
• By Company: Tier 1 – 38%, Tier 2 – 26%, and Tier 3 – 36%
• By Designation: C-Level Executives – 28%, Directors – 38%, Others – 34%
• By Region: North America – 40%, Europe – 25%, Asia Pacific – 19%, Rest of the World – 16%
Note: Others include sales managers, marketing managers, and product managers.
Note: Tier 1 companies’ revenue is more than USD 10 billion; tier 2 companies’ revenue ranges between USD 1 and 10 billion; and tier 3 companies’ revenue ranges between USD 500 million and USD 1 billion.
Source: Industry Experts
The following key CPaaS vendors are profiled in the report:
• Twilio (US)
• Sinch (Sweden)
• Avaya (US)
• Vonage (US)
• Bandwidth (US)
• RingCentral (US)
• TeleSign (US)
• Infobip (UK)
• CM.com (Netherlands)
• 8×8 (US)
• Syniverse (US)
• AWS (US)
• Link Mobility (Norway)
• Tanla (India)
• Kaleyra (Italy)
• Telnyx (US)
• Dolby.io (US)
• Route Mobile (India)
• Microsoft (US)
• MessageBird (Netherlands)
• Plivo (US)
• Botmaker (US)
• EnableX.io (Singapore)
• TextUs (US)
• Voxvalley (Singapore)
• Vidyo (US)
• Voximplant (US)
• MOBtexting (India)
• Nuso (US)
• Iotum (Canada)
Research Coverage
MarketsandMarkets segments the CPaaS market based on Component (Solutions and Services), Organization Size (Large enterprises and SMEs), Vertical (BFSI, Retail & eCommerce, IT & Telecom, Government, Healthcare, Education, Manufacturing, and Other Verticals), and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).
The Solutions segment includes Message (SMS, MMS, social channels, RCS, and Email), Voice (outbound & inbound voice calls, IVR calls, VoIP, SIP Trunking services, and WebRTC-based calling), Video (Video Calling, Video Conferencing, and WebRTC-based Video), and Other Solutions (Security and Reporting & Analytics). Services segment includes Professional Services and managed Services. The Professional Services Segment is further classified into Implementation & Integration, Training & Consulting, And Support & Maintenance.
The report also provides a comprehensive review of the drivers, restraints, opportunities, and challenges in the CPaaS market. It covers the qualitative aspects in addition to the quantitative aspects of the market.
Reasons to Buy the Report
The report would help market leaders and new entrants in the following ways:
• It comprehensively segments the CPaaS market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
• It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
• It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new product launches, product enhancement, partnerships, mergers, and acquisitions.
목차
1 INTRODUCTION 38
1.1 STUDY OBJECTIVES 38
1.2 MARKET DEFINITION 39
1.2.1 INCLUSIONS & EXCLUSIONS 39
1.3 MARKET SCOPE 40
1.3.1 MARKET SEGMENTATION 40
1.3.2 REGIONS COVERED 41
1.4 YEARS CONSIDERED 41
1.5 CURRENCY CONSIDERED 41
TABLE 1 USD EXCHANGE RATE, 2018–2021 42
1.6 STAKEHOLDERS 42
2 RESEARCH METHODOLOGY 43
2.1 RESEARCH DATA 43
FIGURE 1 COMMUNICATION PLATFORM AS A SERVICE MARKET: RESEARCH DESIGN 44
2.1.1 SECONDARY DATA 44
2.1.2 PRIMARY DATA 45
2.1.2.1 Breakup of primary profiles 46
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 46
2.1.2.2 Key industry insights 46
2.2 DATA TRIANGULATION 47
2.3 MARKET SIZE ESTIMATION 48
FIGURE 3 COMMUNICATION PLATFORM AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 48
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF CPAAS VENDORS OFFERING SOLUTIONS AND SERVICES 49
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE) – COLLECTIVE REVENUE OF CPAAS VENDORS 50
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: CAGR PROJECTIONS FROM SUPPLY SIDE 51
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (BOTTOM-UP): REVENUE GENERATED BY CPAAS VENDORS FROM EACH COMPONENT 52
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM DIFFERENT APPLICATIONS 52
2.4 MARKET FORECAST 53
TABLE 2 FACTOR ANALYSIS 53
2.5 RESEARCH ASSUMPTIONS 54
2.6 LIMITATIONS AND RISK ASSESSMENT 55
3 EXECUTIVE SUMMARY 56
FIGURE 9 CPAAS MARKET, 2022–2027 57
FIGURE 10 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER SHARE BY 2027 58
FIGURE 11 MESSAGE SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 2027 58
FIGURE 12 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 2027 59
FIGURE 13 IMPLEMENTATION & INTEGRATION SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 2027 59
FIGURE 14 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 2027 60
FIGURE 15 TOP VERTICALS IN COMMUNICATION PLATFORM AS A SERVICE MARKET, 2020–2027 60
FIGURE 16 COMMUNICATION PLATFORM AS A SERVICE MARKET: REGIONAL SNAPSHOT 61
4 PREMIUM INSIGHTS 63
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN COMMUNICATION PLATFORM AS A SERVICE MARKET 63
FIGURE 17 RISING DEMAND FOR IMPROVED CUSTOMER SERVICE AND CLIENT ENGAGEMENT 63
4.2 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022 VS. 2027 63
FIGURE 18 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER SHARE BY 2027 63
4.3 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022 VS. 2027 64
FIGURE 19 MESSAGE SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 2027 64
4.4 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022 VS. 2027 64
FIGURE 20 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 2027 64
4.5 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022 VS. 2027 65
FIGURE 21 IMPLEMENTATION & INTEGRATION SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 2027 65
4.6 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022 VS. 2027 65
FIGURE 22 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE BY 2027 65
4.7 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022 VS. 2027 66
FIGURE 23 IT & TELECOM SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 2027 66
4.8 COMMUNICATION PLATFORM AS A SERVICE MARKET: REGIONAL SCENARIO, 2022–2027 66
FIGURE 24 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS DURING FORECAST PERIOD 66
5 MARKET OVERVIEW AND INDUSTRY TRENDS 67
5.1 INTRODUCTION 67
5.2 MARKET DYNAMICS 67
FIGURE 25 COMMUNICATION PLATFORM AS A SERVICE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 67
5.2.1 DRIVERS 68
5.2.1.1 Growing demand for improved customer service and client engagement 68
5.2.1.2 Cost-effectiveness of CPaaS solutions 68
5.2.1.3 Enhanced customizability and scalability 68
5.2.1.4 Entry of large enterprises 69
5.2.1.5 Boost in demand for CPaaS solutions after pandemic 69
FIGURE 26 DIGITIZATION IN CUSTOMER INTERACTIONS, 2017–2020 70
5.2.2 RESTRAINTS 70
5.2.2.1 Security concerns related to public cloud 70
FIGURE 27 ENTERPRISE HYBRID CLOUD STRATEGIES 70
5.2.3 OPPORTUNITIES 71
5.2.3.1 New channels to digital transformation 71
FIGURE 28 GLOBAL UNIQUE MOBILE USER DATA, BY CHANNEL, 2022 71
FIGURE 29 PERCENTAGE SPENDING ON CPAAS SOLUTIONS, BY CHANNEL, 2020–2024 72
5.2.3.2 Emergence of programmable videos 72
5.2.4 CHALLENGES 73
5.2.4.1 Vulnerability of CPaaS companies to fraudulent activities 73
5.2.4.2 Poor customer experience due to multiple levels of intermediaries 73
5.3 VALUE CHAIN ANALYSIS 73
FIGURE 30 VALUE CHAIN ANALYSIS 74
5.4 ECOSYSTEM ANALYSIS 74
FIGURE 31 ECOSYSTEM ANALYSIS 75
5.5 PRICING ANALYSIS 75
TABLE 3 BANDWIDTH: PRICING ANALYSIS, 2022 76
TABLE 4 PLIVO: PRICING ANALYSIS, 2022 76
TABLE 5 TELNYX: PRICING ANALYSIS, 2022 76
TABLE 6 ENABLEX: PRICING ANALYSIS, 2022 77
5.6 TECHNOLOGY ANALYSIS 77
5.6.1 MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE 77
5.6.2 CLOUD TECHNOLOGY 77
5.6.3 5G NETWORK 78
5.7 CASE STUDY ANALYSIS 78
5.7.1 PLIVO HELPED FLUENT IMPROVE SMS DELIVERABILITY IN CANADA 78
5.7.2 TWILIO HELPED PANERA BREAD EXTEND CONTACTLESS SERVICE AND INCREASE GUEST CHOICE 79
5.7.3 MESSAGEBIRD HELPED AMAZON PRIME VIDEO INCREASE CUSTOMER ENGAGEMENT 79
5.8 KEY CONFERENCES & EVENTS, 2022–2023 80
TABLE 7 KEY CONFERENCES & EVENTS, 2022–2023 80
5.9 PATENT ANALYSIS 80
TABLE 8 PATENTS ANALYSIS, 2020–2022 81
TABLE 9 TOP 10 PATENT OWNERS (GLOBAL), 2021 82
FIGURE 32 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENTS 82
FIGURE 33 NUMBER OF PATENTS PUBLISHED, 2011–2021 82
5.10 PORTER’S FIVE FORCES ANALYSIS 83
TABLE 10 PORTER’S FIVE FORCES ANALYSIS 83
5.10.1 THREAT FROM NEW ENTRANTS 83
5.10.2 THREAT FROM SUBSTITUTES 83
5.10.3 BARGAINING POWER OF SUPPLIERS 83
5.10.4 BARGAINING POWER OF BUYERS 84
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 84
FIGURE 34 PORTER’S FIVE FORCES ANALYSIS 84
5.11 TARIFF & REGULATORY LANDSCAPE 85
5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 85
TABLE 11 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 85
TABLE 12 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
TABLE 13 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87
TABLE 14 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
5.11.2 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 89
5.11.3 GENERAL DATA PROTECTION REGULATION 90
5.11.4 SEC RULE 17A-4 90
5.11.5 ISO/IEC 27001 90
5.11.6 SYSTEM AND ORGANIZATION CONTROLS 2 TYPE II COMPLIANCE 90
5.11.7 FINANCIAL INDUSTRY REGULATORY AUTHORITY 90
5.11.8 FREEDOM OF INFORMATION ACT 91
5.11.9 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 91
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS 91
FIGURE 35 TRENDS/DISRUPTIONS IMPACTING BUYERS 91
5.13 KEY STAKEHOLDERS & BUYING CRITERIA 92
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 92
FIGURE 36 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END-USERS 92
TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END-USERS 92
5.13.2 BUYING CRITERIA 93
FIGURE 37 KEY BUYING CRITERIA FOR END-USERS 93
TABLE 16 KEY BUYING CRITERIA FOR END-USERS 93
6 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT 94
6.1 INTRODUCTION 95
6.1.1 COMPONENTS: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS 95
FIGURE 38 SERVICES SEGMENT TO GROW AT HIGHER CAGR BY 2027 95
TABLE 17 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 96
TABLE 18 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 96
6.2 SOLUTIONS 96
FIGURE 39 VIDEO SEGMENT TO GROW AT HIGHEST CAGR BY 2027 97
TABLE 19 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION) 97
TABLE 20 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION) 97
TABLE 21 SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 98
TABLE 22 SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 98
6.2.1 MESSAGE 98
6.2.1.1 Increasing need for advanced messaging capabilities 98
TABLE 23 MESSAGE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 99
TABLE 24 MESSAGE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 99
6.2.1.2 Short message service (SMS) 99
6.2.1.3 Multimedia messaging service (MMS) 100
6.2.1.4 Social channels 100
6.2.1.5 Rich communication services (RCS) 100
6.2.1.6 Email 100
6.2.2 VOICE 100
6.2.2.1 Advanced voice communication APIs enhance customer service 100
TABLE 25 VOICE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 101
TABLE 26 VOICE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 101
6.2.2.2 Outbound & inbound voice calls 101
6.2.2.3 Interactive voice response (IVR) 101
6.2.2.4 Voice over internet protocol (VoIP) 102
6.2.2.5 SIP trunking services 102
6.2.2.6 WebRTC-based calling 102
6.2.3 VIDEO 102
6.2.3.1 Rising preference for in-person communication 102
TABLE 27 VIDEO: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 102
TABLE 28 VIDEO: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 103
6.2.3.2 Video calling 103
6.2.3.3 Video conferencing 103
6.2.3.4 WebRTC-based video 103
6.2.4 OTHER SOLUTIONS 103
TABLE 29 OTHER SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 104
TABLE 30 OTHER SOLUTIONS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 104
6.3 SERVICES 104
FIGURE 40 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR BY 2027 105
TABLE 31 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION) 105
TABLE 32 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION) 105
TABLE 33 SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 106
TABLE 34 SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 106
6.3.1 PROFESSIONAL SERVICES 106
6.3.1.1 Rising preference for innovative communication solutions 106
FIGURE 41 SUPPORT & MAINTENANCE SEGMENT TO GROW AT HIGHEST CAGR BY 2027 107
TABLE 35 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 107
TABLE 36 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 107
TABLE 37 PROFESSIONAL SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 108
TABLE 38 PROFESSIONAL SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 108
6.3.1.2 Implementation & integration services 108
TABLE 39 IMPLEMENTATION & INTEGRATION SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 109
TABLE 40 IMPLEMENTATION & INTEGRATION SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 109
6.3.1.3 Training & consulting services 109
TABLE 41 TRAINING & CONSULTING SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 110
TABLE 42 TRAINING & CONSULTING SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 110
6.3.1.4 Support & maintenance services 110
TABLE 43 SUPPORT & MAINTENANCE SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 111
TABLE 44 SUPPORT & MAINTENANCE SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 111
6.3.2 MANAGED SERVICES 111
6.3.2.1 Growing need to reduce workload on IT workforce to ensure business continuity 111
TABLE 45 MANAGED SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 112
TABLE 46 MANAGED SERVICES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 112
7 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE 113
7.1 INTRODUCTION 114
7.1.1 ORGANIZATION SIZES: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS 114
FIGURE 42 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT HIGHER CAGR BY 2027 114
TABLE 47 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 115
TABLE 48 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 115
7.2 LARGE ENTERPRISES 115
7.2.1 INCREASING DEMAND FOR AFFORDABILITY AND HIGH ECONOMIES OF SCALE 115
TABLE 49 LARGE ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 116
TABLE 50 LARGE ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 116
7.3 SMALL AND MEDIUM-SIZED ENTERPRISES 116
7.3.1 RISING NEED FOR COST-EFFECTIVE SOLUTIONS AMONG SMES 116
TABLE 51 SMALL AND MEDIUM-SIZED ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 117
TABLE 52 SMALL AND MEDIUM-SIZED ENTERPRISES: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 117
8 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL 118
8.1 INTRODUCTION 119
8.1.1 VERTICALS: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS 119
FIGURE 43 RETAIL & ECOMMERCE SEGMENT TO GROW AT HIGHEST CAGR BY 2027 120
TABLE 53 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 120
TABLE 54 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 121
8.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 121
8.2.1 RISING NEED FOR EFFECTIVE CUSTOMER ENGAGEMENT IN BANKING AND FINANCIAL INDUSTRY 121
TABLE 55 BFSI: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 122
TABLE 56 BFSI: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 122
8.3 RETAIL & ECOMMERCE 122
8.3.1 GROWING DEMAND FOR REAL-TIME PROACTIVE RESPONSES USING SOCIAL MEDIA AND VIDEO COMMUNICATIONS 122
TABLE 57 RETAIL & ECOMMERCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 123
TABLE 58 RETAIL & ECOMMERCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 123
8.4 IT & TELECOM 123
8.4.1 INCREASING DEMAND FOR FLEXIBILITY AND SCALABILITY IN CORE BUSINESS TASKS 123
TABLE 59 IT & TELECOM: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 124
TABLE 60 IT & TELECOM: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 124
8.5 GOVERNMENT 124
8.5.1 RISING NEED FOR RELIABLE COMMUNICATION SERVICES TO EMPOWER CITIZENS 124
TABLE 61 GOVERNMENT: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 125
TABLE 62 GOVERNMENT: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 125
8.6 HEALTHCARE 125
8.6.1 VIDEO AND AUDIO INTERACTIONS ACHIEVE EFFECTIVE PATIENT CARE 125
TABLE 63 HEALTHCARE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 126
TABLE 64 HEALTHCARE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 126
8.7 EDUCATION 126
8.7.1 INSTANT MESSAGING AND VIDEO CONFERENCING PROVIDE STUDENTS WITH FLEXIBILITY 126
TABLE 65 EDUCATION: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 127
TABLE 66 EDUCATION: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 127
8.8 MANUFACTURING 128
8.8.1 GROWING NEED TO CONNECT DISPARATE LOCATIONS AND ENHANCE BUSINESS PROCESS EFFICIENCY 128
TABLE 67 MANUFACTURING: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 128
TABLE 68 MANUFACTURING: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 128
8.9 OTHER VERTICALS 129
TABLE 69 OTHER VERTICALS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 129
TABLE 70 OTHER VERTICALS: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 130
9 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION 131
9.1 INTRODUCTION 132
FIGURE 44 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SIZE IN 2027 132
FIGURE 45 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 133
TABLE 71 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 133
TABLE 72 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 134
9.2 NORTH AMERICA 134
TABLE 73 NORTH AMERICA: PESTLE ANALYSIS 134
9.2.1 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS 136
FIGURE 46 NORTH AMERICA: MARKET SNAPSHOT 136
TABLE 74 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 137
TABLE 75 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 137
TABLE 76 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION) 137
TABLE 77 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION) 137
TABLE 78 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION) 138
TABLE 79 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION) 138
TABLE 80 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 138
TABLE 81 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 138
TABLE 82 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 139
TABLE 83 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 139
TABLE 84 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 139
TABLE 85 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 140
TABLE 86 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 140
TABLE 87 NORTH AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 140
9.2.2 US 141
9.2.2.1 Availability of robust telecom and cloud infrastructure 141
TABLE 88 US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 141
TABLE 89 US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 141
TABLE 90 US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 142
TABLE 91 US: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 142
9.2.3 CANADA 142
9.2.3.1 Increasing demand for enhanced customer engagement 142
TABLE 92 CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 142
TABLE 93 CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 143
TABLE 94 CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 143
TABLE 95 CANADA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 143
9.3 EUROPE 143
TABLE 96 EUROPE: PESTLE ANALYSIS 144
9.3.1 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS 145
TABLE 97 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 146
TABLE 98 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 146
TABLE 99 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION) 146
TABLE 100 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION) 146
TABLE 101 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION) 147
TABLE 102 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION) 147
TABLE 103 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 147
TABLE 104 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 147
TABLE 105 EUROPE: COMMUNICATION PLATFORM AS A MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 148
TABLE 106 EUROPE: COMMUNICATION PLATFORM AS A MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 148
TABLE 107 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 148
TABLE 108 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 149
TABLE 109 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 149
TABLE 110 EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 149
9.3.2 UK 150
9.3.2.1 Growing adoption of cloud and AI technologies 150
TABLE 111 UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 150
TABLE 112 UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 150
TABLE 113 UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 150
TABLE 114 UK: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 151
9.3.3 GERMANY 151
9.3.3.1 Investment in advanced technologies favorable to business environment 151
TABLE 115 GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 151
TABLE 116 GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 151
TABLE 117 GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 152
TABLE 118 GERMANY: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 152
9.3.4 FRANCE 152
9.3.4.1 Rising growth opportunities in cloud-based services 152
TABLE 119 FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 152
TABLE 120 FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 153
TABLE 121 FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 153
TABLE 122 FRANCE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 153
9.3.5 REST OF EUROPE 153
TABLE 123 REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 154
TABLE 124 REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 154
TABLE 125 REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 154
TABLE 126 REST OF EUROPE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 154
9.4 ASIA PACIFIC 155
TABLE 127 ASIA PACIFIC: PESTLE ANALYSIS 155
9.4.1 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS 157
FIGURE 47 ASIA PACIFIC: MARKET SNAPSHOT 158
TABLE 128 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 158
TABLE 129 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 159
TABLE 130 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION) 159
TABLE 131 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION) 159
TABLE 132 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION) 159
TABLE 133 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION) 160
TABLE 134 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 160
TABLE 135 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 160
TABLE 136 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 160
TABLE 137 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 161
TABLE 138 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 161
TABLE 139 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 161
TABLE 140 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 162
TABLE 141 ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 162
9.4.2 CHINA 162
9.4.2.1 Growing need to add agility to business processes 162
TABLE 142 CHINA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 163
TABLE 143 CHINA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 163
TABLE 144 CHINA: COMMUNICATION PLATFORM AS A SERVICE, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 163
TABLE 145 CHINA: COMMUNICATION PLATFORM AS A SERVICE, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 163
9.4.3 JAPAN 164
9.4.3.1 Increasing investments in R&D 164
TABLE 146 JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 164
TABLE 147 JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 164
TABLE 148 JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 165
TABLE 149 JAPAN: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 165
9.4.4 INDIA 165
9.4.4.1 Growing adoption of new technologies 165
TABLE 150 INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 165
TABLE 151 INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 166
TABLE 152 INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 166
TABLE 153 INDIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 166
9.4.5 REST OF ASIA PACIFIC 166
TABLE 154 REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 167
TABLE 155 REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 167
TABLE 156 REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 167
TABLE 157 REST OF ASIA PACIFIC: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 167
9.5 MIDDLE EAST & AFRICA 168
TABLE 158 MIDDLE EAST & AFRICA: PESTLE ANALYSIS 168
9.5.1 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS 169
TABLE 159 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 169
TABLE 160 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 170
TABLE 161 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION) 170
TABLE 162 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION) 170
TABLE 163 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION) 170
TABLE 164 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION) 171
TABLE 165 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 171
TABLE 166 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 171
TABLE 167 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 171
TABLE 168 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 172
TABLE 169 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 172
TABLE 170 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 172
TABLE 171 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 173
TABLE 172 MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 173
9.5.2 SAUDI ARABIA 173
9.5.2.1 Increasing number of internet users 173
TABLE 173 SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 174
TABLE 174 SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 174
TABLE 175 SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 174
TABLE 176 SAUDI ARABIA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 174
9.5.3 UAE 175
9.5.3.1 Rising need for low IT costs and high scalability 175
TABLE 177 UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 175
TABLE 178 UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 175
TABLE 179 UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 175
TABLE 180 UAE: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 176
9.5.4 REST OF MIDDLE EAST & AFRICA 176
TABLE 181 REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 176
TABLE 182 REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 176
TABLE 183 REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 177
TABLE 184 REST OF MIDDLE EAST & AFRICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 177
9.6 LATIN AMERICA 177
TABLE 185 LATIN AMERICA: PESTLE ANALYSIS 178
9.6.1 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET DRIVERS 179
TABLE 186 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 179
TABLE 187 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 180
TABLE 188 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2018–2021 (USD MILLION) 180
TABLE 189 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SOLUTION, 2022–2027 (USD MILLION) 180
TABLE 190 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2018–2021 (USD MILLION) 180
TABLE 191 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY SERVICE, 2022–2027 (USD MILLION) 181
TABLE 192 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 181
TABLE 193 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 181
TABLE 194 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 181
TABLE 195 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 182
TABLE 196 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 182
TABLE 197 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 182
TABLE 198 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 183
TABLE 199 LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 183
9.6.2 BRAZIL 183
9.6.2.1 Growing digitalization 183
TABLE 200 BRAZIL: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 183
TABLE 201 BRAZIL: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 184
TABLE 202 BRAZIL: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 184
TABLE 203 BRAZIL: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 184
9.6.3 REST OF LATIN AMERICA 184
TABLE 204 REST OF LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 185
TABLE 205 REST OF LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 185
TABLE 206 REST OF LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 185
TABLE 207 REST OF LATIN AMERICA: COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 185
10 COMPETITIVE LANDSCAPE 186
10.1 OVERVIEW 186
10.2 MARKET EVALUATION FRAMEWORK 186
FIGURE 48 MARKET EVALUATION FRAMEWORK, 2020–2022 186
10.3 STRATEGIES ADOPTED BY KEY PLAYERS 187
TABLE 208 STRATEGIES ADOPTED BY KEY PLAYERS 187
10.4 REVENUE ANALYSIS 189
FIGURE 49 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS, 2019–2021 (USD MILLION) 189
10.5 MARKET SHARE ANALYSIS 189
FIGURE 50 MARKET SHARE ANALYSIS, 2021 190
TABLE 209 INTENSITY OF COMPETITIVE RIVALRY 190
10.6 EVALUATION QUADRANT FOR KEY PLAYERS, 2022 191
TABLE 210 EVALUATION QUADRANT FOR KEY PLAYERS, 2022 191
10.6.1 STARS 191
10.6.2 EMERGING LEADERS 191
10.6.3 PERVASIVE PLAYERS 191
10.6.4 PARTICIPANTS 191
FIGURE 51 EVALUATION MATRIX FOR KEY PLAYERS, 2022 192
10.6.5 COMPANY PRODUCT FOOTPRINT ANALYSIS 193
TABLE 211 COMPANY OVERALL FOOTPRINT 193
TABLE 212 COMPANY FOOTPRINT, BY COMPONENT 194
TABLE 213 COMPANY FOOTPRINT, BY VERTICAL 195
TABLE 214 COMPANY FOOTPRINT, BY REGION 196
10.7 RANKING OF KEY PLAYERS 196
FIGURE 52 RANKING OF KEY PLAYERS, 2021 196
10.8 EVALUATION MATRIX FOR STARTUPS/SMES, 2022 197
FIGURE 53 EVALUATION MATRIX FOR STARTUPS/SMES: CRITERIA WEIGHTAGE 197
10.8.1 PROGRESSIVE COMPANIES 197
10.8.2 RESPONSIVE COMPANIES 197
10.8.3 DYNAMIC COMPANIES 197
10.8.4 STARTING BLOCKS 198
FIGURE 54 EVALUATION MATRIX FOR STARTUPS/SMES, 2022 198
10.8.5 COMPETITIVE BENCHMARKING 199
TABLE 215 DETAILED LIST OF KEY STARTUP/SMES 199
TABLE 216 COMPETITIVE BENCHMARKING OF STARTUPS/SMES 200
10.9 KEY MARKET DEVELOPMENTS 200
10.9.1 PRODUCT LAUNCHES & ENHANCEMENTS 200
TABLE 217 PRODUCT LAUNCHES & ENHANCEMENTS, 2020–2022 201
10.9.2 DEALS 203
TABLE 218 DEALS, 2020–2022 204
10.9.3 OTHERS 213
TABLE 219 OTHERS, 2020 213
11 COMPANY PROFILES 214
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
11.1 INTRODUCTION 214
11.2 KEY PLAYERS 214
11.2.1 TWILIO 214
TABLE 220 TWILIO: BUSINESS OVERVIEW 214
FIGURE 55 TWILIO: COMPANY SNAPSHOT 215
TABLE 221 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 215
TABLE 222 TWILIO: PRODUCT LAUNCHES & ENHANCEMENTS 216
TABLE 223 TWILIO: DEALS 216
11.2.2 SINCH 219
TABLE 224 SINCH: BUSINESS OVERVIEW 219
FIGURE 56 SINCH: COMPANY SNAPSHOT 220
TABLE 225 SINCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 220
TABLE 226 SINCH: PRODUCT LAUNCHES & ENHANCEMENTS 221
TABLE 227 SINCH: DEALS 222
11.2.3 AVAYA 224
TABLE 228 AVAYA: BUSINESS OVERVIEW 224
FIGURE 57 AVAYA: COMPANY SNAPSHOT 225
TABLE 229 AVAYA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 225
TABLE 230 AVAYA: PRODUCT LAUNCHES & ENHANCEMENTS 226
TABLE 231 AVAYA: DEALS 226
11.2.4 VONAGE 229
TABLE 232 VONAGE: BUSINESS OVERVIEW 229
TABLE 233 VONAGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 229
TABLE 234 VONAGE: PRODUCT LAUNCHES & ENHANCEMENTS 231
TABLE 235 VONAGE: DEALS 231
11.2.5 BANDWIDTH 234
TABLE 236 BANDWIDTH: BUSINESS OVERVIEW 234
FIGURE 58 BANDWIDTH: COMPANY SNAPSHOT 235
TABLE 237 BANDWIDTH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 235
TABLE 238 BANDWIDTH: DEALS 237
TABLE 239 BANDWIDTH: OTHERS 237
11.2.6 RINGCENTRAL 239
TABLE 240 RINGCENTRAL: BUSINESS OVERVIEW 239
FIGURE 59 RINGCENTRAL: COMPANY SNAPSHOT 240
TABLE 241 RINGCENTRAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 240
TABLE 242 RINGCENTRAL: PRODUCT LAUNCHES & ENHANCEMENTS 242
TABLE 243 RINGCENTRAL: DEALS 243
11.2.7 TELESIGN 245
TABLE 244 TELESIGN: BUSINESS OVERVIEW 245
TABLE 245 TELESIGN: PRODUCTS/SOLUTIONS/SERVICES OFFERED 245
TABLE 246 TELESIGN: PRODUCT LAUNCHES & ENHANCEMENTS 246
TABLE 247 TELESIGN: DEALS 247
11.2.8 INFOBIP 248
TABLE 248 INFOBIP: BUSINESS OVERVIEW 248
TABLE 249 INFOBIP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 248
TABLE 250 INFOBIP: DEALS 249
11.2.9 CM.COM 250
TABLE 251 CM.COM: BUSINESS OVERVIEW 250
FIGURE 60 CM.COM: COMPANY SNAPSHOT 251
TABLE 252 CM.COM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 251
TABLE 253 CM.COM: PRODUCT LAUNCHES & ENHANCEMENTS 252
TABLE 254 CM.COM: DEALS 253
11.2.10 8X8 254
TABLE 255 8X8: BUSINESS OVERVIEW 254
FIGURE 61 8X8: COMPANY SNAPSHOT 255
TABLE 256 8X8: PRODUCTS/SOLUTIONS/SERVICES OFFERED 255
TABLE 257 8X8: PRODUCT LAUNCHES & ENHANCEMENTS 257
TABLE 258 8X8: DEALS 257
11.3 OTHER PLAYERS 259
11.3.1 SYNIVERSE 259
11.3.2 AWS 260
11.3.3 LINK MOBILITY 261
11.3.4 TANLA 262
11.3.5 KALEYRA 263
11.3.6 TELNYX 263
11.3.7 DOLBY.IO 264
11.3.8 ROUTE MOBILE 265
11.3.9 MICROSOFT 266
11.3.10 MESSAGEBIRD 266
11.4 STARTUPS/SMES 267
11.4.1 PLIVO 267
11.4.2 BOTMAKER 268
11.4.3 ENABLEX.IO 268
11.4.4 TEXTUS 269
11.4.5 VOXVALLEY 269
11.4.6 VIDYO 270
11.4.7 VOXIMPLANT 270
11.4.8 MOBTEXTING 271
11.4.9 NUSO 272
11.4.10 IOTUM 272
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
12 ADJACENT MARKETS 273
12.1 INTRODUCTION TO ADJACENT MARKETS 273
TABLE 259 ADJACENT MARKETS AND FORECASTS 273
12.2 LIMITATIONS 273
12.3 CLOUD COMMUNICATION PLATFORM MARKET 273
12.3.1 CLOUD COMMUNICATION PLATFORM MARKET, BY SOLUTION 273
TABLE 260 CLOUD COMMUNICATION PLATFORM MARKET, BY SOLUTION, 2014–2021 (USD MILLION) 274
12.3.2 CLOUD COMMUNICATION PLATFORM MARKET, BY SERVICE 274
TABLE 261 CLOUD COMMUNICATION PLATFORM MARKET, BY SERVICE, 2014–2021 (USD MILLION) 274
12.3.3 CLOUD COMMUNICATION PLATFORM MARKET, BY ORGANIZATION SIZE 275
TABLE 262 CLOUD COMMUNICATION PLATFORM MARKET, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION) 275
12.3.4 CLOUD COMMUNICATION PLATFORM MARKET, BY VERTICAL 275
TABLE 263 CLOUD COMMUNICATION PLATFORM MARKET, BY VERTICAL, 2014–2021 (USD MILLION) 275
12.3.5 CLOUD COMMUNICATION PLATFORM MARKET, BY REGION 276
TABLE 264 CLOUD COMMUNICATION PLATFORM MARKET, BY REGION, 2014–2021 (USD MILLION) 276
12.4 UNIFIED COMMUNICATIONS AS A SERVICE MARKET 276
12.4.1 UNIFIED COMMUNICATIONS AS A SERVICE MARKET, BY COMPONENT 277
TABLE 265 UNIFIED COMMUNICATIONS AS A SERVICE MARKET, BY COMPONENT, 2017–2024 (USD MILLION) 277
12.4.2 UNIFIED COMMUNICATIONS AS A SERVICE MARKET, BY ORGANIZATION SIZE 277
TABLE 266 UNIFIED COMMUNICATIONS AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 277
12.4.3 UNIFIED COMMUNICATIONS AS A SERVICE MARKET, BY VERTICAL 278
TABLE 267 UNIFIED COMMUNICATIONS AS A SERVICE MARKET, BY VERTICAL, 2017–2024 (USD MILLION) 278
12.4.4 UNIFIED COMMUNICATIONS AS A SERVICE MARKET, BY REGION 278
TABLE 268 UNIFIED COMMUNICATIONS AS A SERVICE MARKET, BY REGION, 2017–2024 (USD MILLION) 279
13 APPENDIX 280
13.1 DISCUSSION GUIDE 280
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 285
13.3 CUSTOMIZATION OPTIONS 287
13.4 RELATED REPORTS 287
13.5 AUTHOR DETAILS 288
