출판 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2023년03월
소셜 미디어 관리 시장 : 구성 요소(솔루션, 서비스), 배포 모드, 조직 규모, 애플리케이션(경쟁적 지능, 판매, 마케팅 관리), 수직(BFSI, 소매, 소비재) 및 지역별 – 2027년까지의 세계 예측
Social Media Management Market by Component (Solutions, Services), Deployment Mode, Organization Size, Application (Competitive Intelligence, Sales and Marketing Management), Vertical (BFSI, Retail and Consumer Goods) & Region – Global Forecast to 2027
| 페이지수 | 301 |
| 도표수 | 335 |
| 구성 | 영문조사보고서 |
| 가격 |
The social media management market is projected to grow from USD 17.5 billion in 2022 to USD 51.8 billion by 2027, at a compound annual growth rate (CAGR) of 24.2% during the forecast period. The social media management market is expected to reap significant gains during the forecast period, driven by the increasing affinity of organizations towards social media marketing.
소셜 미디어 관리 시장은 2022년 175억 달러에서 2027년까지 518억 달러로 예측 기간 동안 24.2%의 연평균 성장률(CAGR)로 성장할 것으로 예상됩니다. 소셜 미디어 관리 시장은 소셜 미디어 마케팅에 대한 조직의 선호도가 높아짐에 따라 예측 기간 동안 상당한 이익을 거둘 것으로 예상됩니다.
Few other factors accelerating the market growth include increasing uptake of social media analytics platforms for gathering customer intelligence, growing need to devise new business strategies through search engine marketing, reducing turn-around times for customer query resolution through social media channels, and enterprises looking for new target markets through social media outreach.
The major market players, such as Adobe, IBM, Google, Oracle, Salesforce, Sprout Social, Hootsuite have adopted numerous growth strategies, which include acquisitions, new product launches, product enhancements, and business expansions, to enhance their market shares.
By component, Professional Services to register for largest market size during forecast period
Professional services in the social media management market include implementation, consulting, training, and support provided by social media management vendors, professionals, or experts. Vendors offer a broad range of services with the help of innovative technologies, tools, and strategies to meet organizations’ enhanced productivity and social media management needs. They also offer business requirement assessment and customized implementation and assist with the deployment of social media management solutions via industry-defined best practices. These services are normally given as an add-on after the purchase of the solutions. Some companies do not have the expertise to manage the infrastructure successfully. Hence, they outsource it to third parties who could provide such services. These services are integral to deploying a solution, including support, handling, and maintenance.
By organization size, Large Enterprises to register higher CAGR during forecast period
In the social media management market study, organizations with revenue less than USD 10 million are referred to as Small Enterprises. These organizations contribute a significant share of the global social media management market. Their revenue share is expected to grow rapidly during the forecast period. Small Enterprises serve niche markets; with their limited resources, they continue to struggle to reach a global audience and expand their customer base. Social media provides an effective solution for small enterprises and enables them to reach a global audience easily and cost-effectively. It leads to high demand for social media management solutions in the small enterprises segment. Moreover, the rising number of Small Enterprises, especially in the high growth markets such as Asia Pacific and the Middle East, is leading to the high growth of the small enterprises segment.
Europe, Middle East & Africa to witness highest CAGR during the forecast period
The Middle East and Africa have been going through phenomenal technological advancements over the years. Vendors like Oracle, IBM, and SAS have already started providing social media management solutions in this region. Moreover, stabilized economies, trade increases, and population growth are creating high-growth opportunities for social media management solutions, including analytics in this region. Moreover, demographic trends, social challenges, and rapid urbanization in the Middle East and Africa create huge pressure on existing general infrastructure, resulting in an increased demand for new infrastructure. In addition, a heavy penetration of social media and smartphones among the target audiences serves as a basis for the development of a digital sector and fuels the adoption of social media management tools in the Middle East. Design and development of cost-effective and secured Solutions with cloud deployment options would enhance the market growth in the SME segment in Africa.
Europe, the Middle East, and Africa follow North America in terms of the social media management market share. A sound set of regulations governing marketing initiatives exists in Europe, the Middle East, and Africa. When it comes to promotions on social media platforms, the regulations are less clear and apply mostly at the country level. Several nations, including the UK, Germany, Switzerland, and France, are incorporating social media management tools into their existing BI portfolio, thus delivering quick and actionable insights to drive economic growth. Increasing focus on cloud deployments, increased automation, and data processing platforms drive organizations to drain valuable insights from social media data.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media management market.
By Company: Tier I: 62%, Tier II: 23%, and Tier III: 15%
By Designation: C-Level Executives: 38%, D-Level Executives: 30%, and Managers: 32%
By Region: Asia Pacific: 35%, Europe: 20%, North America: 40%, and Rest of the World: 5%
The report includes the study of key players offering social media management solutions. It profiles major vendors in the social media management market. The major players in the social media management market include Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), HubSpot (US), Qualtrics (US), Khoros (US), Cision (US), Zoho (India), Netbase (US), Talkwalker (Luxembourg), Buffer (US), Agorapulse (France), Sendible (UK), MavSocial (US), Emplifi (US), Synthesio (US), Eclincher (US), CreatorIQ (US), Slate Teams (US), Hunter Digital (US), AlchemyWorx (US), KAWO (China), Make Your Mark Digital (US), The Cirqle (Netherlands), Affable.ai (US), Loomly (US), Altorise (India), Socinova (India), and Promo Republic (US).
Research coverage
The research study for the social media management market involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly Interviews with Experts from the core and related industries, preferred social media management providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media management market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
목차
1 INTRODUCTION 39
1.1 STUDY OBJECTIVES 39
1.2 MARKET DEFINITION 39
1.2.1 INCLUSIONS AND EXCLUSIONS 40
1.3 MARKET SCOPE 40
1.3.1 MARKET SEGMENTATION 41
1.3.2 REGIONAL SCOPE 41
1.3.3 YEARS CONSIDERED 42
1.4 CURRENCY CONSIDERED 42
1.5 STAKEHOLDERS 42
1.6 SUMMARY OF CHANGES 43
2 RESEARCH METHODOLOGY 44
2.1 RESEARCH DATA 44
FIGURE 1 SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN 44
2.1.1 SECONDARY DATA 45
2.1.2 PRIMARY DATA 45
2.1.2.1 Primary interviews 45
2.1.2.2 Breakup of primary sources 46
2.1.2.3 Key industry insights 46
2.2 MARKET BREAKUP AND DATA TRIANGULATION 47
FIGURE 2 DATA TRIANGULATION 47
2.3 MARKET SIZE ESTIMATION 48
FIGURE 3 SOCIAL MEDIA MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 48
2.3.1 TOP-DOWN APPROACH 48
2.3.2 BOTTOM-UP APPROACH 49
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE GENERATED BY OFFERING SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES 49
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE GENERATED BY OFFERING ALL SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES 50
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE GENERATED BY OFFERING ALL SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES 51
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA MANAGEMENT THROUGH OVERALL SOCIAL MEDIA MANAGEMENT SPENDING 51
2.4 MARKET FORECAST 52
TABLE 1 FACTOR ANALYSIS 52
2.5 ASSUMPTIONS 53
2.6 LIMITATIONS 55
2.7 IMPACT OF RECESSION ON SOCIAL MEDIA MANAGEMENT MARKET 55
3 EXECUTIVE SUMMARY 56
TABLE 2 SOCIAL MEDIA MANAGEMENT MARKET SIZE AND GROWTH RATE, 2018–2021 (USD MILLION, Y-O-Y %) 58
TABLE 3 SOCIAL MEDIA MANAGEMENT MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y %) 58
FIGURE 8 SOLUTIONS SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 2022 58
FIGURE 9 SOCIAL MEDIA MARKETING SEGMENT TO HOLD LARGEST MARKET SHARE IN 2022 59
FIGURE 10 PROFESSIONAL SERVICES SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 2022 59
FIGURE 11 TRAINING AND SUPPORT SERVICES SEGMENT TO LEAD SOCIAL MEDIA MANAGEMENT MARKET IN 2022 59
FIGURE 12 SALES AND MARKETING SEGMENT TO HOLD LARGEST MARKET SHARE IN 2022 60
FIGURE 13 LARGE ENTERPRISES SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 2022 60
FIGURE 14 ON-PREMISES SEGMENT TO HOLD LARGER MARKET SHARE IN 2022 61
FIGURE 15 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR IN 2022 61
FIGURE 16 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2022 62
4 PREMIUM INSIGHTS 63
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SOCIAL MEDIA MANAGEMENT MARKET 63
FIGURE 17 GROWING NEED TO IMPROVE ROI AND OVERALL SOCIAL MEDIA STRATEGY 63
4.2 OVERVIEW OF RECESSION IMPACT ON GLOBAL SOCIAL MEDIA MANAGEMENT MARKET 64
FIGURE 18 SOCIAL MEDIA MANAGEMENT MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH IN 2022 64
4.3 SOCIAL MEDIA MANAGEMENT MARKET, BY TOP THREE APPLICATIONS 64
FIGURE 19 RISK MANAGEMENT AND FRAUD DETECTION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 64
4.4 NORTH AMERICAN SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT AND TOP THREE VERTICALS 65
FIGURE 20 SOLUTIONS AND BFSI SEGMENTS TO HOLD LARGEST SHARES OF NORTH AMERICAN SOCIAL MEDIA MANAGEMENT MARKET IN 2022 65
4.5 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 65
FIGURE 21 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2022 65
5 MARKET OVERVIEW AND INDUSTRY TRENDS 66
5.1 INTRODUCTION 66
5.2 MARKET DYNAMICS 66
FIGURE 22 SOCIAL MEDIA MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 67
5.2.1 DRIVERS 67
5.2.1.1 Increasing focus on competitive intelligence 67
5.2.1.2 Growing need for search RoI for social media strategy 68
5.2.1.3 Enhancement of customer experience with social media management 68
5.2.1.4 Increase in user engagement with social media using smartphones 68
FIGURE 23 REGION-WISE SOCIAL MEDIA PENETRATION 69
5.2.2 RESTRAINTS 70
5.2.2.1 Regulatory and compliance constraints 70
5.2.2.2 Lack of common standards and laws 70
5.2.2.3 Complexities in workflow management 70
5.2.3 OPPORTUNITIES 71
5.2.3.1 Voluminous data generation through social media platforms 71
FIGURE 24 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE, 2017–2020 (BILLION) 71
5.2.3.2 Increase in cloud adoption 72
5.2.3.3 High adoption of social media management solutions among small and medium-sized enterprises (SMEs) 72
5.2.4 CHALLENGES 72
5.2.4.1 Lack of standard measures for social media management platforms 72
5.2.4.2 Lack of single solution to manage unstructured data 73
5.3 SOCIAL MEDIA MANAGEMENT: EVOLUTION 73
FIGURE 25 EVOLUTION OF SOCIAL MEDIA MANAGEMENT MARKET 73
5.4 ECOSYSTEM ANALYSIS 74
FIGURE 26 SOCIAL MEDIA MANAGEMENT MARKET: ECOSYSTEM ANALYSIS 74
5.5 CASE STUDY ANALYSIS 76
5.5.1 CASE STUDY 1: MET POLICE LEVERAGES SPRINKLR TO MEET GROWING DEMAND FOR SERVICES ON SOCIAL CHANNELS 76
5.5.2 CASE STUDY 2: OCBC STREAMLINED CUSTOMER SERVICE AND ENGAGED CUSTOMERS USING HOOTSUITE TOOL 76
5.5.3 CASE STUDY 3: MOMENTIVE DEPLOYED HUBSPOT CRM TO IMPROVE AND SIMPLIFY MARKETING PROCESSES 77
5.5.4 CASE STUDY 4: KHOROS SUPPORTED TV 2’S SOCIAL MEDIA AWARENESS CAMPAIGN BY ENCOURAGING POSITIVE SOCIAL MEDIA DISCOURSE 78
5.5.5 CASE STUDY 5: SPRINKLR AND LINKEDIN ENABLED HIGHLY SCALABLE AND SEAMLESS CAMPAIGN MANAGEMENT EXPERIENCE 79
5.5.6 CASE STUDY 6: AIRFLUENCERS UNLEASHED INFLUENCER MARKETING WITH HELP OF ORACLE 80
5.5.7 CASE STUDY 7: LENOVO CREATED HOLISTIC SOCIAL MEDIA STRATEGY WITH SPRINKLR ADVOCACY 80
5.5.8 CASE STUDY 8: ZOO ZURICH USED SOCIAL TO PROACTIVELY ENGAGE IN CONVERSATIONS WITH VISITORS 81
5.5.9 CASE STUDY 9: OLIVE AND MILO TURNED TO SENDIBLE TO MANAGE THEIR GROWING CLIENT LIST 82
5.5.10 CASE STUDY 10: SHELL CHOSE SPRINKLR’S INDUSTRY-LEADING UNIFIED CUSTOMER EXPERIENCE MANAGEMENT (UNIFIED-CXM) PLATFORM TO UNIFY SILOED TEAMS, PROCESSES, AND TOOLS 82
5.5.11 CASE STUDY 11: SAGE RESTAURANT GROUP USED SENDIBLE TO PORTRAY BRAND IMAGE OF EVERY RESTAURANT ACCURATELY 83
5.5.12 CASE STUDY 12: PHILIPS IMPLEMENTED SPRINKLR MODERN ADVERTISING TO WORK WITH 100 AGENCY PARTNERS GLOBALLY 84
5.5.13 CASE STUDY 13: EURPAC INCREASED ITS SOCIAL MEDIA FOLLOWERS BY 47% USING HOOTSUITE PUBLISHER 84
5.6 SUPPLY CHAIN ANALYSIS 85
FIGURE 27 SOCIAL MEDIA MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS 85
TABLE 4 SOCIAL MEDIA MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS 86
5.7 REGULATORY ANALYSIS 87
5.7.1 GENERAL DATA PROTECTION REGULATION 87
5.7.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 88
5.7.3 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) 88
5.7.4 GRAMM-LEACH-BLILEY ACT (GLBA) 88
5.8 PATENT ANALYSIS 88
5.8.1 METHODOLOGY 88
5.8.2 DOCUMENT TYPE 89
TABLE 5 PATENTS FILED, 2019–2022 89
5.8.3 INNOVATIONS AND PATENT APPLICATIONS 89
FIGURE 28 ANNUAL NUMBER OF PATENTS GRANTED, 2019–2022 89
5.8.4 TOP APPLICANTS 89
FIGURE 29 TOP 10 PATENT APPLICANTS, 2019–2022 90
5.9 KEY CONFERENCES AND EVENTS, 2023–2024 90
TABLE 6 SOCIAL MEDIA MANAGEMENT MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 90
5.10 TECHNOLOGY ANALYSIS 91
5.10.1 SOCIAL MEDIA MANAGEMENT AND ARTIFICIAL INTELLIGENCE (AI) 91
5.10.2 SOCIAL MEDIA MANAGEMENT AND MACHINE LEARNING (ML) 91
5.10.3 SOCIAL MEDIA MANAGEMENT AND BIG DATA 92
5.10.4 SOCIAL MEDIA MANAGEMENT AND AUGMENTED REALITY (AR) 92
5.10.5 SOCIAL MEDIA MANAGEMENT AND BLOCKCHAIN 92
5.10.6 SOCIAL MEDIA MANAGEMENT AND INTERNET OF THINGS (IOT) 92
5.11 PRICING ANALYSIS 93
TABLE 7 AVERAGE SELLING PRICING ANALYSIS, 2022 93
5.12 PORTER’S FIVE FORCES ANALYSIS 95
TABLE 8 IMPACT OF EACH FORCE ON SOCIAL MEDIA MANAGEMENT MARKET 95
FIGURE 30 SOCIAL MEDIA MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS 96
5.12.1 THREAT OF NEW ENTRANTS 96
5.12.2 THREAT OF SUBSTITUTES 97
5.12.3 BARGAINING POWER OF SUPPLIERS 97
5.12.4 BARGAINING POWER OF BUYERS 97
5.12.5 INTENSITY OF COMPETITIVE RIVALRY 98
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 98
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 98
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS 98
TABLE 9 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS 98
5.13.2 BUYING CRITERIA 99
FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 99
TABLE 10 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 99
5.14 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF SOCIAL MEDIA MANAGEMENT MARKET 100
FIGURE 33 SOCIAL MEDIA MANAGEMENT MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS 100
6 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT 101
6.1 INTRODUCTION 102
6.1.1 COMPONENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 102
FIGURE 34 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 103
TABLE 11 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 103
TABLE 12 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 103
6.2 SOLUTIONS 104
TABLE 13 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 104
TABLE 14 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 105
6.2.1 SOCIAL MEDIA MARKETING 105
6.2.1.1 Social media marketing targets audiences through social media channels and engages them effectively 105
6.2.1.1.1 Social Ad technology and selling 105
6.2.1.1.2 Social advocacy 105
TABLE 15 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 106
TABLE 16 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 106
6.2.2 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS 106
6.2.2.1 Social media listening, monitoring, and analytics impact success of organizations 106
6.2.2.1.1 Social media listening and monitoring 106
6.2.2.1.2 Social media analytics 107
TABLE 17 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 107
TABLE 18 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 107
6.2.3 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT 107
6.2.3.1 Social media asset and content management enables companies to optimize social media content effectively 107
TABLE 19 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 108
TABLE 20 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 108
6.2.4 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT 108
6.2.4.1 Risk and compliance management incorporates integrity and security of content published on social media 108
TABLE 21 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 109
TABLE 22 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 109
6.3 SERVICES 109
FIGURE 35 MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 110
TABLE 23 SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICES, 2018–2021 (USD MILLION) 110
TABLE 24 SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICES, 2022–2027 (USD MILLION) 110
TABLE 25 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 110
TABLE 26 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 111
6.3.1 PROFESSIONAL SERVICES 111
FIGURE 36 TRAINING AND SUPPORT SERVICES SUB-SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 111
TABLE 27 SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 112
TABLE 28 SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 112
TABLE 29 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 112
TABLE 30 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 112
6.3.1.1 Implementation and consulting services 113
6.3.1.1.1 Implementation and consulting services provide enhanced strategic outlook 113
TABLE 31 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 113
TABLE 32 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 113
6.3.1.2 Training and support services 114
6.3.1.2.1 Training and support services enable customers to use social management solutions optimally 114
TABLE 33 TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 114
TABLE 34 TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 114
6.3.2 MANAGED SERVICES 115
TABLE 35 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 115
TABLE 36 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 115
7 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE 116
7.1 INTRODUCTION 117
7.1.1 DEPLOYMENT MODE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 117
FIGURE 37 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 117
TABLE 37 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 118
TABLE 38 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 118
7.2 ON-PREMISES 118
7.2.1 ON-PREMISES DEPLOYMENT MODE CATERS TO BUSINESS NEEDS OF ORGANIZATIONS 118
TABLE 39 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 119
TABLE 40 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 119
7.3 CLOUD 120
7.3.1 CLOUD-BASED SOLUTIONS PREFERRED BY SMALL AND MEDIUM-SIZED ENTERPRISES ATTRIBUTED TO LOW COSTS 120
TABLE 41 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 120
TABLE 42 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 120
8 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE 121
8.1 INTRODUCTION 122
8.1.1 ORGANIZATION SIZE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 122
FIGURE 38 LARGE ENTERPRISES SEGMENT TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD 123
TABLE 43 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 123
TABLE 44 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 123
8.2 SMALL ENTERPRISES 124
8.2.1 SOCIAL MEDIA ENABLES SMALL ENTERPRISES TO REACH GLOBAL AUDIENCES EASILY AND COST-EFFECTIVELY 124
TABLE 45 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 124
TABLE 46 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 124
8.3 MEDIUM-SIZED ENTERPRISES 125
8.3.1 MEDIUM-SIZED ENTERPRISES INVEST IN SOCIAL MEDIA ADVERTISING AND MARKETING TO PROMOTE PRODUCTS AND SERVICES WITH RISING NEED FOR SOCIAL MARKETING 125
TABLE 47 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 125
TABLE 48 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 125
8.4 LARGE ENTERPRISES 126
8.4.1 DEMAND FOR SOCIAL MEDIA MANAGEMENT TOOLS IN LARGE ENTERPRISES TO RISE DUE TO AFFORDABILITY AND HIGH ECONOMIES OF SCALE 126
TABLE 49 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 126
TABLE 50 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 126
9 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION 127
9.1 INTRODUCTION 128
9.1.1 APPLICATION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 128
FIGURE 39 COMPETITIVE INTELLIGENCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 129
TABLE 51 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 129
TABLE 52 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 129
9.2 SALES AND MARKETING MANAGEMENT 130
9.2.1 SOCIAL MEDIA MANAGEMENT SOLUTIONS ENABLE SALES TEAMS TO UNDERSTAND TARGETED AUDIENCE 130
TABLE 53 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 130
TABLE 54 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 131
9.3 CUSTOMER EXPERIENCE MANAGEMENT 131
9.3.1 SOCIAL MEDIA MANAGEMENT SOLUTIONS ENABLE COMPANIES TO IMPROVE CUSTOMER EXPERIENCE 131
TABLE 55 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 131
TABLE 56 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 132
9.3.2 SOCIAL CARE AND MESSAGING 132
9.3.3 CUSTOMER DATA PLATFORM 132
9.4 COMPETITIVE INTELLIGENCE 132
9.4.1 COMPETITIVE INTELLIGENCE ENABLES BUSINESSES TO UNDERSTAND MARKET TRENDS AND QUICKLY ADAPT TO CHANGING MARKET CIRCUMSTANCES 132
TABLE 57 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 133
TABLE 58 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 133
9.5 RISK MANAGEMENT AND FRAUD DETECTION 134
9.5.1 RISK MANAGEMENT AND FRAUD DETECTION MINIMIZE RISKS ASSOCIATED WITH USING SOCIAL MEDIA 134
TABLE 59 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 134
TABLE 60 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 135
9.6 OTHERS 135
TABLE 61 OTHER APPLICATIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 135
TABLE 62 OTHER APPLICATIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 136
10 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL 137
10.1 INTRODUCTION 138
10.1.1 VERTICAL: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 138
10.1.2 SOCIAL MEDIA MANAGEMENT: ENTERPRISE USE CASES 139
FIGURE 40 TRAVEL AND HOSPITALITY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 140
TABLE 63 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 140
TABLE 64 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 141
10.2 BFSI 141
10.2.1 BFSI SECTOR UNDERGOING DIGITAL TRANSFORMATION 141
TABLE 65 BFSI: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 142
TABLE 66 BFSI: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 142
10.3 RETAIL & CONSUMER GOODS 142
10.3.1 SOCIAL MEDIA ANALYTICS HELPS ATTAIN RETAIL-SPECIFIC GOALS 142
TABLE 67 RETAIL & CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 143
TABLE 68 RETAIL & CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 143
10.4 GOVERNMENT & PUBLIC SECTOR 143
10.4.1 SOCIAL MEDIA HELPS IMPROVE REAL-TIME INTERACTIONS WITH CITIZENS, UNDERSTAND TRENDS, AND MODIFY DECISION-MAKING PATTERNS 143
TABLE 69 GOVERNMENT & PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 144
TABLE 70 GOVERNMENT & PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 144
10.5 HEALTHCARE & LIFE SCIENCES 145
10.5.1 SOCIAL MEDIA DATA HELPS CONTROL EFFECTIVENESS OF PUBLIC HEALTH MONITORING AND REDUCE LATENCY 145
TABLE 71 HEALTHCARE & LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 145
TABLE 72 HEALTHCARE & LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 145
10.6 IT & TELECOM 146
10.6.1 IT AND TELECOM COMPANIES IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA MANAGEMENT SOLUTIONS 146
TABLE 73 IT & TELECOM: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 146
TABLE 74 IT & TELECOM: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 146
10.7 MEDIA & ENTERTAINMENT 147
10.7.1 INTEGRATION OF SOCIAL MEDIA MANAGEMENT TOOLS HELPS MEDIA AND ENTERTAINMENT COMPANIES ATTRACT AND RETAIN CONSUMERS 147
TABLE 75 MEDIA & ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 147
TABLE 76 MEDIA & ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 148
10.8 MANUFACTURING 148
10.8.1 SOCIAL MEDIA MANAGEMENT SOLUTIONS HELP MANUFACTURING UNITS MAKE MAXIMUM USE OF SOCIAL MEDIA DATA 148
TABLE 77 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 148
TABLE 78 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 149
10.9 TRAVEL & HOSPITALITY 149
10.9.1 SOCIAL MEDIA MANAGEMENT TOOLS IDENTIFY NEW PROSPECTS AND OFFER QUALITY SERVICES TO RETAIN EXISTING CUSTOMERS 149
TABLE 79 TRAVEL & HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 149
TABLE 80 TRAVEL & HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 150
10.10 OTHERS 150
TABLE 81 OTHER VERTICALS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 151
TABLE 82 OTHER VERTICALS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 151
11 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 152
11.1 INTRODUCTION 153
11.1.1 REGION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 153
FIGURE 41 ASIA PACIFIC SOCIAL MEDIA MANAGEMENT MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 153
FIGURE 42 CHINA TO REGISTER HIGHEST CAGR IN SOCIAL MEDIA MANAGEMENT MARKET DURING FORECAST PERIOD 154
TABLE 83 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 154
TABLE 84 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 154
11.2 NORTH AMERICA 155
11.2.1 NORTH AMERICA: RECESSION IMPACT 155
FIGURE 43 NORTH AMERICA: SNAPSHOT OF SOCIAL MEDIA MANAGEMENT MARKET 156
TABLE 85 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 156
TABLE 86 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 157
TABLE 87 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION) 157
TABLE 88 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION) 157
TABLE 89 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 157
TABLE 90 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 158
TABLE 91 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 158
TABLE 92 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 158
TABLE 93 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 158
TABLE 94 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 159
TABLE 95 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 159
TABLE 96 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 159
TABLE 97 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 160
TABLE 98 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 160
TABLE 99 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 161
TABLE 100 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 161
11.2.2 US 161
11.2.2.1 Rapid adoption of social media management tools and sustained business growth for market players 161
TABLE 101 US: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 161
TABLE 102 US: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 162
11.2.3 CANADA 162
11.2.3.1 Growing adoption of social media management solutions by enterprises 162
TABLE 103 CANADA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 162
TABLE 104 CANADA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 162
11.3 EUROPE, MIDDLE EAST, AND AFRICA 163
11.3.1 EUROPE, MIDDLE EAST, AND AFRICA: RECESSION IMPACT 163
TABLE 105 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 164
TABLE 106 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 164
TABLE 107 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION) 164
TABLE 108 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION) 165
TABLE 109 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 165
TABLE 110 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 165
TABLE 111 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 165
TABLE 112 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 166
TABLE 113 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 166
TABLE 114 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 166
TABLE 115 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 166
TABLE 116 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 167
TABLE 117 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 167
TABLE 118 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 168
TABLE 119 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 168
TABLE 120 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 169
11.3.2 GERMANY 169
11.3.2.1 Growing use of internet and social media platforms 169
TABLE 121 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 169
TABLE 122 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 170
11.3.3 UK & IRELAND 170
11.3.3.1 Rising use of social media platforms to inform, educate, and influence users 170
TABLE 123 UK & IRELAND: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 170
TABLE 124 UK & IRELAND: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 170
11.3.4 FRANCE 171
11.3.4.1 Increasing adoption of social media management solutions to understand customer sentiments 171
TABLE 125 FRANCE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 171
TABLE 126 FRANCE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 171
11.3.5 SPAIN 172
11.3.5.1 Rising use of social media to promote businesses and stay in touch with customers 172
TABLE 127 SPAIN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 172
TABLE 128 SPAIN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 172
11.3.6 SAUDI ARABIA 173
11.3.6.1 Presence of large digital-savvy consumer base 173
TABLE 129 SAUDI ARABIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 173
TABLE 130 SAUDI ARABIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 173
11.3.7 ITALY 174
11.3.7.1 Growing adoption of AI technology in social media among retail, media and entertainment, and BFSI verticals 174
TABLE 131 ITALY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 174
TABLE 132 ITALY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 175
11.3.8 REST OF EUROPE, MIDDLE EAST, AND AFRICA 175
TABLE 133 REST OF EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 175
TABLE 134 REST OF EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 175
11.4 ASIA PACIFIC 176
11.4.1 ASIA PACIFIC: RECESSION IMPACT 176
FIGURE 44 ASIA PACIFIC: SNAPSHOT OF SOCIAL MEDIA MANAGEMENT MARKET 177
TABLE 135 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 177
TABLE 136 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 178
TABLE 137 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION) 178
TABLE 138 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION) 178
TABLE 139 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 178
TABLE 140 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 179
TABLE 141 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 179
TABLE 142 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 179
TABLE 143 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 179
TABLE 144 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 180
TABLE 145 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 180
TABLE 146 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 180
TABLE 147 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 181
TABLE 148 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 181
TABLE 149 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 182
TABLE 150 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 182
11.4.2 CHINA 182
11.4.2.1 Growing adoption of social media management software and associated services by companies to enhance customer experience 182
TABLE 151 CHINA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 183
TABLE 152 CHINA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 183
11.4.3 JAPAN 183
11.4.3.1 Increasing use of social media management solutions by enterprises to expand brand reach 183
TABLE 153 JAPAN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 184
TABLE 154 JAPAN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 184
11.4.4 ANZ 184
11.4.4.1 Rising investments by mid-sized businesses in social media advertising and video content 184
TABLE 155 ANZ: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 185
TABLE 156 ANZ: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 185
11.4.5 INDIA 185
11.4.5.1 Increasing focus on digitalization 185
TABLE 157 INDIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 186
TABLE 158 INDIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 186
11.4.6 SINGAPORE 186
11.4.6.1 Adoption of various growth strategies by social media management vendors to expand customer base 186
TABLE 159 SINGAPORE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 187
TABLE 160 SINGAPORE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 187
11.4.7 REST OF ASIA PACIFIC 187
TABLE 161 REST OF ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 187
TABLE 162 REST OF ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 187
11.5 LATIN AMERICA 188
11.5.1 LATIN AMERICA: RECESSION IMPACT 188
TABLE 163 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 188
TABLE 164 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 188
TABLE 165 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION) 189
TABLE 166 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION) 189
TABLE 167 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION) 189
TABLE 168 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION) 189
TABLE 169 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 190
TABLE 170 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 190
TABLE 171 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 190
TABLE 172 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 190
TABLE 173 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 191
TABLE 174 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 191
TABLE 175 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 191
TABLE 176 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 192
TABLE 177 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 192
TABLE 178 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 192
11.5.1.1 MEXICO 193
11.5.1.1.1 Rising adoption of digital technologies for marketing and customer engagement 193
TABLE 179 MEXICO: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 193
TABLE 180 MEXICO: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 193
11.5.1.2 COLOMBIA 194
11.5.1.2.1 Increased use of social media management platforms to reach local social media user base 194
TABLE 181 COLOMBIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 194
TABLE 182 COLOMBIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 194
11.5.1.3 BRAZIL 195
11.5.1.3.1 Rising digitalization of local businesses 195
TABLE 183 BRAZIL: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 195
TABLE 184 BRAZIL: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 195
11.5.1.4 REST OF LATIN AMERICA 196
TABLE 185 REST OF LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 196
TABLE 186 REST OF LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 196
12 COMPETITIVE LANDSCAPE 197
12.1 OVERVIEW 197
12.2 KEY STRATEGIES ADOPTED BY MAJOR PLAYERS 197
TABLE 187 OVERVIEW OF STRATEGIES ADOPTED BY KEY SOCIAL MEDIA MANAGEMENT VENDORS 197
12.3 REVENUE ANALYSIS 200
12.3.1 HISTORIC REVENUE ANALYSIS 200
FIGURE 45 HISTORIC REVENUE ANALYSIS OF TOP FIVE PLAYERS, 2020–2022 (USD BILLION) 200
12.4 MARKET SHARE ANALYSIS 201
FIGURE 46 MARKET SHARE ANALYSIS FOR KEY COMPANIES IN 2021 201
TABLE 188 SOCIAL MEDIA MANAGEMENT MARKET: DEGREE OF COMPETITION 202
12.5 COMPANY EVALUATION QUADRANT 202
12.5.1 STARS 202
12.5.2 EMERGING LEADERS 202
12.5.3 PERVASIVE PLAYERS 203
12.5.4 PARTICIPANTS 203
FIGURE 47 SOCIAL MEDIA MANAGEMENT MARKET: COMPANY EVALUATION QUADRANT, 2022 203
12.6 COMPETITIVE BENCHMARKING 204
TABLE 189 SOCIAL MEDIA MANAGEMENT MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS, 2022 204
12.7 STARTUP/SME EVALUATION QUADRANT 204
12.7.1 PROGRESSIVE COMPANIES 205
12.7.2 RESPONSIVE COMPANIES 205
12.7.3 DYNAMIC COMPANIES 205
12.7.4 STARTING BLOCKS 205
FIGURE 48 STARTUP/SME SOCIAL MEDIA MANAGEMENT PLAYERS: COMPANY EVALUATION QUADRANT, 2022 206
12.8 STARTUP/SME COMPETITIVE BENCHMARKING 207
TABLE 190 SOCIAL MEDIA MANAGEMENT MARKET: COMPETITIVE BENCHMARKING OF STARTUP/SMES, 2022 207
TABLE 191 SOCIAL MEDIA MANAGEMENT MARKET: DETAILED LIST OF KEY STARTUPS/SMES 208
12.9 COMPETITIVE SCENARIO AND TRENDS 208
12.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 208
TABLE 192 PRODUCT LAUNCHES AND ENHANCEMENTS, 2020–2023 209
12.9.2 DEALS 213
TABLE 193 DEALS, 2020–2023 213
13 COMPANY PROFILES 221
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
13.1 INTRODUCTION 221
13.2 KEY PLAYERS 221
13.2.1 ADOBE 221
TABLE 194 ADOBE: BUSINESS OVERVIEW 222
FIGURE 49 ADOBE: COMPANY SNAPSHOT 222
TABLE 195 ADOBE: SOLUTIONS/SERVICES OFFERED 223
TABLE 196 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 224
TABLE 197 ADOBE: DEALS 225
13.2.2 IBM 228
TABLE 198 IBM: BUSINESS OVERVIEW 228
FIGURE 50 IBM: COMPANY SNAPSHOT 229
TABLE 199 IBM: SOLUTIONS/SERVICES OFFERED 229
TABLE 200 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 230
TABLE 201 IBM: DEALS 230
13.2.3 GOOGLE 232
TABLE 202 GOOGLE: BUSINESS OVERVIEW 232
FIGURE 51 GOOGLE: COMPANY SNAPSHOT 233
TABLE 203 GOOGLE: SOLUTIONS/SERVICES OFFERED 233
TABLE 204 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 234
TABLE 205 GOOGLE: DEALS 234
13.2.4 ORACLE 236
TABLE 206 ORACLE: BUSINESS OVERVIEW 236
FIGURE 52 ORACLE: COMPANY SNAPSHOT 237
TABLE 207 ORACLE: SOLUTIONS/SERVICES OFFERED 237
TABLE 208 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 238
TABLE 209 ORACLE: DEALS 238
13.2.5 SALESFORCE 239
TABLE 210 SALESFORCE: BUSINESS OVERVIEW 239
FIGURE 53 SALESFORCE: COMPANY SNAPSHOT 240
TABLE 211 SALESFORCE: SOLUTIONS/SERVICES OFFERED 240
TABLE 212 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 241
TABLE 213 SALESFORCE: DEALS 241
13.2.6 SPROUT SOCIAL 243
TABLE 214 SPROUT SOCIAL: BUSINESS OVERVIEW 243
FIGURE 54 SPROUT SOCIAL: COMPANY SNAPSHOT 244
TABLE 215 SPROUT SOCIAL: SOLUTIONS/SERVICES OFFERED 244
TABLE 216 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS 245
TABLE 217 SPROUT SOCIAL: DEALS 245
13.2.7 HOOTSUITE 247
TABLE 218 HOOTSUITE: BUSINESS OVERVIEW 247
TABLE 219 HOOTSUITE: SOLUTIONS/SERVICES OFFERED 247
TABLE 220 HOOTSUITE: PRODUCT LAUNCHES AND ENHANCEMENTS 248
TABLE 221 HOOTSUITE: DEALS 249
13.2.8 MELTWATER 251
TABLE 222 MELTWATER: BUSINESS OVERVIEW 251
FIGURE 55 MELTWATER: COMPANY SNAPSHOT 252
TABLE 223 MELTWATER: SOLUTIONS/SERVICES OFFERED 252
TABLE 224 MELTWATER: PRODUCT LAUNCHES AND ENHANCEMENTS 253
TABLE 225 MELTWATER: DEALS 254
13.2.9 SPRINKLR 256
TABLE 226 SPRINKLR: BUSINESS OVERVIEW 256
FIGURE 56 SPRINKLR: COMPANY SNAPSHOT 257
TABLE 227 SPRINKLR: SOLUTIONS/SERVICES OFFERED 257
TABLE 228 SPRINKLR: PRODUCT LAUNCHES AND ENHANCEMENTS 258
TABLE 229 SPRINKLR: DEALS 259
13.2.10 DIGIMIND 261
TABLE 230 DIGIMIND: BUSINESS OVERVIEW 261
TABLE 231 DIGIMIND: SOLUTIONS/SERVICES OFFERED 261
TABLE 232 DIGIMIND: PRODUCT LAUNCHES AND ENHANCEMENTS 262
TABLE 233 DIGIMIND: DEALS 263
13.2.11 HUBSPOT 264
TABLE 234 HUBSPOT: BUSINESS OVERVIEW 264
FIGURE 57 HUBSPOT: COMPANY SNAPSHOT 265
TABLE 235 HUBSPOT: SOLUTIONS/SERVICES OFFERED 265
TABLE 236 HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS 266
TABLE 237 HUBSPOT: DEALS 267
13.2.12 QUALTRICS 268
TABLE 238 QUALTRICS: BUSINESS OVERVIEW 268
FIGURE 58 QUALTRICS: COMPANY SNAPSHOT 269
TABLE 239 QUALTRICS: SOLUTIONS/SERVICES OFFERED 269
TABLE 240 QUALTRICS: PRODUCT LAUNCHES AND ENHANCEMENTS 270
TABLE 241 QUALTRICS: DEALS 271
13.2.13 KHOROS 272
13.2.14 CISION 273
13.2.15 ZOHO 273
13.2.16 NETBASE 274
13.2.17 TALKWALKER 275
13.2.18 BUFFER 275
13.2.19 AGORAPULSE 276
13.2.20 SENDIBLE 276
13.2.21 MAVSOCIAL 277
13.2.22 EMPLIFI 278
13.2.23 SYNTHESIO 278
13.2.24 ECLINCHER 279
13.3 STARTUP/SME PROFILES 279
13.3.1 CREATORIQ 279
13.3.2 SLATE TEAMS 280
13.3.3 HUNTER DIGITAL 280
13.3.4 ALCHEMY WORX 281
13.3.5 KAWO 281
13.3.6 MAKE YOUR MARK DIGITAL 282
13.3.7 THE CIRQLE 282
13.3.8 AFFABLE.AI 283
13.3.9 LOOMLY 283
13.3.10 ALTORISE 284
13.3.11 SOCINOVA 284
13.3.12 PROMOREPUBLIC 285
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
14 ADJACENT AND RELATED MARKETS 286
14.1 SOCIAL MEDIA ANALYTICS MARKET 286
14.1.1 MARKET DEFINITION 286
14.1.2 MARKET OVERVIEW 286
14.1.2.1 Social media analytics market, by component 286
TABLE 242 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2015–2020 (USD MILLION) 287
TABLE 243 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 287
TABLE 244 SOCIAL MEDIA ANALYTICS MARKET, BY SERVICE, 2015–2020 (USD MILLION) 287
TABLE 245 SOCIAL MEDIA ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION) 287
TABLE 246 SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2015–2020 (USD MILLION) 288
TABLE 247 SOCIAL MEDIA ANALYTICS MARKET, BY PROFESSIONAL SERVICES, 2021–2026 (USD MILLION) 288
14.1.2.2 Social media analytics market, by application 288
TABLE 248 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2015–2020 (USD MILLION) 288
TABLE 249 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2021–2026 (USD MILLION) 289
14.1.2.3 Social media analytics market, by deployment mode 289
TABLE 250 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION) 289
TABLE 251 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 289
14.1.2.4 Social media analytics market, by organization size 290
TABLE 252 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 290
TABLE 253 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 290
14.1.2.5 Social media analytics market, by analytics type 290
TABLE 254 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2015–2020 (USD MILLION) 291
TABLE 255 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2021–2026 (USD MILLION) 291
14.1.2.6 Social media analytics market, by industry vertical 291
TABLE 256 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2015–2020 (USD MILLION) 292
TABLE 257 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 292
14.1.2.7 Social media analytics market, by region 293
TABLE 258 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION) 293
TABLE 259 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION) 293
14.2 WEB CONTENT MANAGEMENT MARKET 294
14.2.1 MARKET DEFINITION 294
14.2.2 MARKET OVERVIEW 294
14.2.2.1 Web content management market, by component 294
TABLE 260 WEB CONTENT MANAGEMENT MARKET, BY COMPONENT, 2016–2020 (USD MILLION) 295
TABLE 261 WEB CONTENT MANAGEMENT MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 295
TABLE 262 WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, 2016–2020 (USD MILLION) 295
TABLE 263 WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, 2021–2026 (USD MILLION) 295
TABLE 264 WEB CONTENT MANAGEMENT MARKET, BY SERVICE, 2016–2020 (USD MILLION) 296
TABLE 265 WEB CONTENT MANAGEMENT MARKET, BY SERVICE, 2021–2026 (USD MILLION) 296
TABLE 266 WEB CONTENT MANAGEMENT MARKET, BY PROFESSIONAL SERVICES, 2016–2020 (USD MILLION) 296
TABLE 267 WEB CONTENT MANAGEMENT MARKET, BY PROFESSIONAL SERVICES, 2021–2026 (USD MILLION) 296
14.2.2.2 Web content management market, by organization size 297
TABLE 268 WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 297
TABLE 269 WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 297
14.2.2.3 Web content management market, by deployment mode 297
TABLE 270 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION) 298
TABLE 271 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 298
14.2.2.4 Web content management market, by application 298
TABLE 272 WEB CONTENT MANAGEMENT MARKET, BY APPLICATION, 2016–2020 (USD MILLION) 299
TABLE 273 WEB CONTENT MANAGEMENT MARKET, BY APPLICATION, 2021–2026 (USD MILLION) 299
14.2.2.5 Web content management market, by vertical 300
TABLE 274 WEB CONTENT MANAGEMENT MARKET, BY VERTICAL, 2016–2020 (USD MILLION) 300
TABLE 275 WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION) 301
14.2.2.6 Web content management market, by region 301
TABLE 276 WEB CONTENT MANAGEMENT MARKET, BY REGION, 2016–2020 (USD MILLION) 301
TABLE 277 WEB CONTENT MANAGEMENT MARKET, BY REGION, 2021–2026 (USD MILLION) 302
15 APPENDIX 303
15.1 DISCUSSION GUIDE 303
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 309
15.3 CUSTOMIZATION OPTIONS 311
15.4 RELATED REPORTS 311
15.5 AUTHOR DETAILS 312
