출판 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2022년12월
고객 데이터 플랫폼(Customer Data Platform) 시장 : 구성 요소, 용도(고객 유지 및 참여, 개인화된 권장 사항), 배포 모드, 조직 규모, 산업, 능력, 지역별 – 2027년까지의 세계 예측
Customer Data Platform Market by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability and Region – Global Forecast to 2027
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| 구성 | 영문조사보고서 |
| 가격 |
The customer data platform market size is to grow from USD 4.8 billion in 2022 to USD 19.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period.
고객 데이터 플랫폼 시장 규모는 2022년 48억 달러에서 2027년 197억 달러로 예측 기간 동안 32.4%의 연평균 성장률(CAGR)로 성장할 것입니다.
Services segment to have a higher CAGR during forecast period
Based on services, the customer data platform market has been segmented into consulting and support, and maintenance services. These services help organizations modernize their marketing operations. It includes the support offered by CDP vendors to assist their customers in using and maintaining CDP solutions efficiently. With customer data increasing daily, organizations are increasingly adopting CDP services to address marketing requirements in continuously evolving customer demand across the globe.
Cloud segment to have highest CAGR during forecast period
Based on deployment modes, the customer data platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based CDP facilitates various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations.
Large enterprises segment to hold higher CAGR during forecast period
The customer data platform market has been segmented by organization size into large enterprises and SMEs. The adoption of CDPs in large enterprises is expected to grow due to the huge inflow of customer data from multiple channels and the need to generate actionable insights from customer data.
Among regions, Asia Pacific to hold the highest CAGR during forecast period
Asia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer data platform vendors to introduce customer data platform solutions for numerous sectors have also increased. All these aspects are responsible for the region’s expeditious growth of the customer data platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, India, and Australia have displayed ample growth opportunities in the customer data platform market.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer data platform market.
By Company: Tier I: 15%, Tier II: 42%, and Tier III: 43%
By Designation: C-Level Executives: 65%, D-Level Executives: 23%, and Managers: 12%
By Region: Asia Pacific: 30%, Europe: 20%, North America: 40%, MEA: 5%, Latin America: 5%
The report includes studying key players offering customer data platform solutions and services. It profiles major vendors in the global customer data platform market. The major vendors in the global customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US),Twilio Segement (US),Cloudera(US) Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Celebrus (UK), Tealium (US), Acquia (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), and ActionIQ (US).
Research Coverage
The market study covers the customer data platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall customer data platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market’s pulse and provides information on key market drivers, restraints, challenges, and opportunities.
목차
1 INTRODUCTION 33
1.1 STUDY OBJECTIVES 33
1.2 MARKET DEFINITION 33
1.2.1 INCLUSIONS & EXCLUSIONS 33
1.3 MARKET SCOPE 34
1.3.1 MARKET SEGMENTATION 34
1.3.2 REGIONS COVERED 35
1.3.3 YEARS CONSIDERED 35
1.4 CURRENCY CONSIDERED 36
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018–2021 36
1.5 STAKEHOLDERS 36
1.6 SUMMARY OF CHANGES 36
2 RESEARCH METHODOLOGY 38
2.1 RESEARCH DATA 38
FIGURE 1 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN 38
2.1.1 SECONDARY DATA 39
2.1.2 PRIMARY DATA 39
TABLE 2 PRIMARY INTERVIEWS 40
2.1.2.1 Breakup of primary profiles 40
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 40
2.1.2.2 Key industry insights 41
2.2 MARKET BREAKUP AND DATA TRIANGULATION 42
FIGURE 3 DATA TRIANGULATION 42
2.3 MARKET SIZE ESTIMATION 43
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE) 43
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1: BOTTOM-UP (SUPPLY SIDE) 44
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 – BOTTOM-UP (DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 45
FIGURE 7 CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 45
2.3.1 TOP-DOWN APPROACH 46
2.3.2 BOTTOM-UP APPROACH 46
2.4 MARKET FORECAST 47
TABLE 3 FACTOR ANALYSIS 47
2.5 MICRO QUADRANT RESEARCH METHODOLOGY 48
TABLE 4 EVALUATION CRITERIA 48
2.5.1 VENDOR INCLUSION CRITERIA 48
2.6 COMPANY EVALUATION MATRIX METHODOLOGY 49
FIGURE 8 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 49
2.7 STARTUP/SMES EVALUATION MATRIX METHODOLOGY 50
FIGURE 9 STARTUP/SMES EVALUATION MATRIX: CRITERIA WEIGHTAGE 50
2.8 ASSUMPTIONS 50
2.9 LIMITATIONS 52
3 EXECUTIVE SUMMARY 53
TABLE 5 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE, 2016–2021 (USD MILLION, Y-O-Y%) 54
TABLE 6 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y%) 54
3.1 CUSTOMER DATA PLATFORM MARKET: RECESSION IMPACT 55
FIGURE 10 CUSTOMER DATA PLATFORM MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH IN 2022 56
FIGURE 11 PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE IN 2022 56
FIGURE 12 CONSULTING SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2022 57
FIGURE 13 CLOUD SEGMENT TO HOLD LARGER MARKET SIZE IN 2022 57
FIGURE 14 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2022 58
FIGURE 15 PERSONALIZED RECOMMENDATIONS TO HOLD LARGEST MARKET SIZE IN 2022 58
FIGURE 16 EMAIL TO ACCOUNT FOR LARGEST MARKET SHARE IN 2022 58
FIGURE 17 TRAVEL & HOSPITALITY TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 59
FIGURE 18 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY REGION 59
4 PREMIUM INSIGHTS 60
4.1 BRIEF OVERVIEW OF CUSTOMER DATA PLATFORM MARKET 60
FIGURE 19 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES TO BE KEY FACTOR DRIVING OVERALL GROWTH 60
4.2 CUSTOMER DATA PLATFORM MARKET: TOP THREE VERTICALS, 2022-2027 60
FIGURE 20 TELECOM & IT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 60
4.3 CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022 61
FIGURE 21 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2022 61
4.4 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION AND VERTICAL, 2022 61
FIGURE 22 PERSONALIZED RECOMMENDATIONS AND BFSI TO ACCOUNT FOR LARGEST SHARES IN 2022 61
5 MARKET OVERVIEW AND INDUSTRY TRENDS 62
5.1 INTRODUCTION 62
5.2 MARKET DYNAMICS 62
FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER DATA PLATFORM MARKET 63
5.2.1 DRIVERS 63
5.2.1.1 Need to deliver omnichannel experience 63
5.2.1.2 Need to comply with data protection regulations 64
5.2.1.3 Shift toward data-driven marketing and advertising 64
5.2.1.4 Changing landscape of customer intelligence 64
5.2.1.5 Proliferation of customer channels 65
5.2.2 RESTRAINTS 65
5.2.2.1 Data privacy laws and protection of customer data to be critical for CDP adoption 65
5.2.2.2 Lack of flexibility 65
5.2.3 OPPORTUNITIES 65
5.2.3.1 Expansion of artificial intelligence and machine learning 65
5.2.3.2 Automated smart machines to drive customer experience 66
5.2.3.3 Rising investments and fundings by enterprises to identify growth opportunities 66
5.2.4 CHALLENGES 66
5.2.4.1 More time required for creating marketing campaigns 66
5.2.4.2 Difficulties in understanding ‘why’ 67
5.2.4.3 Confusion around what CDP can and should do 67
5.3 EVOLUTION: CUSTOMER DATA PLATFORM 67
5.4 ARCHITECTURE: CUSTOMER DATA PLATFORM 68
FIGURE 24 CUSTOMER DATA PLATFORM FUNCTIONALITY 68
5.5 ECOSYSTEM: CUSTOMER DATA PLATFORM 69
TABLE 7 ECOSYSTEM: CUSTOMER DATA PLATFORM MARKET 69
5.6 VALUE CHAIN ANALYSIS 71
FIGURE 25 VALUE CHAIN ANALYSIS: CUSTOMER DATA PLATFORM 71
5.7 SUPPLY CHAIN ANALYSIS 72
FIGURE 26 SUPPLY CHAIN ANALYSIS: CUSTOMER DATA PLATFORM MARKET 72
5.8 TECHNOLOGY ANALYSIS 73
5.8.1 AI, ML, AND CUSTOMER DATA PLATFORM 73
5.8.2 CLOUD COMPUTING AND CUSTOMER DATA PLATFORM 73
5.8.3 BIG DATA AND ANALYTICS AND CUSTOMER DATA PLATFORM 74
5.9 CASE STUDY ANALYSIS 74
5.9.1 TELECOM & IT 74
5.9.1.1 Case study: To understand increasingly diverse customer base across industries 74
5.9.1.2 Use case: To close valuable deals quickly 75
5.9.2 BFSI 75
5.9.2.1 Use case: To analyze consumer behavior on all touchpoints 75
5.9.3 HEALTHCARE 76
5.9.3.1 Use case: To build better direct relationships with patients 76
5.9.4 RETAIL & ECOMMERCE 76
5.9.4.1 Use case: To improve audience segmentation and customer engagement 76
5.9.5 MEDIA & ENTERTAINMENT 77
5.9.5.1 Use case: To improve CRM and analytics capability 77
5.9.6 OTHERS 77
5.9.6.1 Use case: To increase pipeline quality, conversion rates, and win rates 77
5.9.6.2 Use case: To drive highly personalized account-based marketing campaign 78
5.10 PATENT ANALYSIS 78
5.10.1 METHODOLOGY 78
5.10.2 DOCUMENT TYPE 78
TABLE 8 PATENTS FILED, 2019-2022 78
5.10.3 INNOVATION AND PATENT APPLICATIONS 79
FIGURE 27 TOTAL NUMBER OF PATENTS GRANTED ANNUALLY, 2019–2022 79
5.10.3.1 Top applicants 79
FIGURE 28 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022 79
5.11 PORTER’S FIVE FORCES ANALYSIS 80
TABLE 9 IMPACT OF EACH FORCE ON CUSTOMER DATA PLATFORM MARKET 80
FIGURE 29 PORTER’S FIVE FORCES ANALYSIS: CUSTOMER DATA PLATFORM MARKET 81
5.11.1 THREAT OF NEW ENTRANTS 81
5.11.2 THREAT OF SUBSTITUTES 82
5.11.3 BARGAINING POWER OF SUPPLIERS 82
5.11.4 BARGAINING POWER OF BUYERS 82
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 82
5.12 CUSTOMER DATA PLATFORM MARKET: TRENDS IMPACTING BUYERS 83
5.13 REGULATORY IMPLICATIONS 83
5.13.1 GENERAL DATA PROTECTION REGULATIONS 83
5.13.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 83
5.13.3 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION/INTERNATIONAL ELECTROTECHNICAL COMMISSION 27000 STANDARDS 84
5.13.4 CLOUD SECURITY ALLIANCE CONTROLS 84
5.13.5 GOVERNANCE, RISK, AND COMPLIANCE 84
5.13.6 EUROPEAN UNION DATA PROTECTION REGULATION 85
5.13.7 SYSTEM AND ORGANIZATION CONTROL REPORTS 85
5.13.7.1 System and Organization Control 1 85
5.13.7.2 System and Organization Control 2 85
5.13.8 SARBANES-OXLEY ACT OF 2002 85
5.13.9 THE GRAMM–LEACH–BLILEY ACT 86
5.13.10 EUROPEAN UNION DATA PROTECTION REGULATION 86
5.13.11 CAN-SPAM ACT 86
5.14 TARIFF AND REGULATORY LANDSCAPE 86
5.14.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
TABLE 10 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
TABLE 11 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87
TABLE 12 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87
TABLE 13 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
TABLE 14 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
5.15 PRICING MODEL ANALYSIS 89
5.16 KEY STAKEHOLDERS & BUYING CRITERIA 89
5.16.1 KEY STAKEHOLDERS IN BUYING PROCESS 89
TABLE 15 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS (%) 89
5.16.2 BUYING CRITERIA 90
FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 90
TABLE 16 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 90
6 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT 91
6.1 INTRODUCTION 92
6.1.1 COMPONENT: CUSTOMER DATA PLATFORM MARKET DRIVERS 92
FIGURE 31 PLATFORMS TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD 93
TABLE 17 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 93
TABLE 18 CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 93
6.2 PLATFORMS 94
6.2.1 USE OF CUSTOMER ANALYTICS AND PREDICTIVE MODELS TO DRIVE GROWTH 94
TABLE 19 PLATFORMS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 94
TABLE 20 PLATFORMS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 94
6.3 SERVICES 95
6.3.1 INCREASING TECHNOLOGICAL ADVANCEMENTS TO PROPEL DEMAND FOR CDP SERVICES 95
FIGURE 32 SUPPORT & MAINTENANCE TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 95
TABLE 21 CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2016–2021 (USD MILLION) 95
TABLE 22 CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 95
TABLE 23 CUSTOMER DATA PLATFORM SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION) 96
TABLE 24 CUSTOMER DATA PLATFORM SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION) 96
6.3.2 PROFESSIONAL SERVICES 96
6.3.2.1 Growth of professional services to be directly proportional to operational complexities 96
6.3.2.2 Consulting 97
6.3.2.2.1 Submitting responses and identifying areas for improvement 97
TABLE 25 CONSULTING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 97
TABLE 26 CONSULTING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 97
6.3.2.3 Support & maintenance 98
6.3.2.3.1 Growing need to upgrade existing systems and support connected solutions 98
TABLE 27 SUPPORT & MAINTENANCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 98
TABLE 28 SUPPORT & MAINTENANCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 98
7 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE 99
7.1 INTRODUCTION 100
7.1.1 DEPLOYMENT MODE: CUSTOMER DATA PLATFORM MARKET DRIVERS 100
FIGURE 33 CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 100
TABLE 29 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION) 101
TABLE 30 CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 101
7.2 CLOUD 101
7.2.1 DEVELOPING TECHNOLOGIES TO PRESENT OPPORTUNITIES FOR CDP 101
TABLE 31 CLOUD: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 102
TABLE 32 CLOUD: CUSTOMER DATA PLATFORM, BY REGION, 2022–2027 (USD MILLION) 102
7.3 ON-PREMISES 102
7.3.1 CUSTOMER DATA MANAGEMENT TO IMPROVE OVERALL MARKETING QUALITY 102
TABLE 33 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 103
TABLE 34 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 103
8 CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE 104
8.1 INTRODUCTION 105
8.1.1 ORGANIZATION SIZE: CUSTOMER DATA PLATFORM MARKET DRIVERS 105
FIGURE 34 LARGE ENTERPRISES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 105
TABLE 35 CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION) 106
TABLE 36 CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 106
8.2 SMALL & MEDIUM-SIZED ENTERPRISES 106
8.2.1 INCREASED ADOPTION OF CUSTOM SOLUTIONS TO EXPAND PRESENCE AND CUSTOMER BASE 106
TABLE 37 SMES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 106
TABLE 38 SMES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 107
8.3 LARGE ENTERPRISES 107
8.3.1 IT TO HELP VENDORS UNDERSTAND CUSTOMER BEHAVIOR ACROSS DEVICES AND LOCATIONS 107
TABLE 39 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 107
TABLE 40 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 108
9 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION 109
9.1 INTRODUCTION 110
9.1.1 APPLICATION: CUSTOMER DATA PLATFORM MARKET DRIVERS 110
FIGURE 35 PREDICTIVE ANALYTICS TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 110
TABLE 41 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 111
TABLE 42 CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 111
9.2 PERSONALIZED RECOMMENDATIONS 112
9.2.1 PERSONALIZATION TO ENABLE CUSTOMIZED BUYING EXPERIENCE 112
TABLE 43 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 112
TABLE 44 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 112
9.3 PREDICTIVE ANALYTICS 113
9.3.1 PREDICTIVE ANALYTICS TO HELP ORGANIZATIONS FORECAST EVENTS AND BEHAVIOR BASED ON HISTORICAL DATA 113
TABLE 45 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 113
TABLE 46 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 114
9.4 CUSTOMER RETENTION & ENGAGEMENT 114
9.4.1 CUSTOMER ENGAGEMENT TO DRIVE LOYALTY 114
TABLE 47 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 114
TABLE 48 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 115
9.5 SALES & MARKETING DATA SEGMENTATION 115
9.5.1 MAKING DATA AVAILABLE TO MARKETERS TO CREATE TARGETED AND PERSONALIZED MARKETING CAMPAIGNS 115
TABLE 49 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 116
TABLE 50 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 116
9.6 RISK & COMPLIANCE MANAGEMENT 116
9.6.1 PERSONAL DATA TO COMPLY WITH REGULATIONS FOR ENSURING PROTECTION OF CUSTOMER INFORMATION 116
TABLE 51 RISK & COMPLIANCE MANAGEMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 117
TABLE 52 RISK & COMPLIANCE MANAGEMENT: CUSTOMER DATA PLATFORM, BY REGION, 2022–2027 (USD MILLION) 117
9.7 OTHER APPLICATIONS 118
TABLE 53 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 118
TABLE 54 OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 118
10 CUSTOMER DATA PLATFORM MARKET, BY CAPABILITY 119
10.1 INTRODUCTION 119
10.2 ACCESS 119
10.2.1 CDP TO MAKE CUSTOMER DATA ACTIONABLE AND SUPPORT CONNECTION 119
10.3 ANALYTICS 119
10.3.1 ANALYTICS TO CREATE PRECISELY MATCHED CUSTOMER PROFILES, SEGMENTS, OR PERSONAS 119
10.4 CAMPAIGN 120
10.4.1 CAMPAIGNS TO ENABLE EXPORT OF AUDIENCE TO DMP 120
11 CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL 121
11.1 INTRODUCTION 122
11.1.1 DATA CHANNEL: CUSTOMER DATA PLATFORM MARKET DRIVERS 122
FIGURE 36 SMARTPHONE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 122
TABLE 55 CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2016–2021 (USD MILLION) 123
TABLE 56 CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 123
11.2 WEB 124
11.2.1 USERS TO RELATE WITH BUSINESSES ON WEBSITES VIA TEXT, IMAGES, AUDIO, AND VIDEO DATA 124
TABLE 57 WEB: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 124
TABLE 58 WEB: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 124
11.3 SOCIAL MEDIA 125
11.3.1 SOCIAL MEDIA PLATFORM TO PROVIDE IMMEDIATE CUSTOMER SERVICES FOR ENHANCING ENGAGEMENT 125
TABLE 59 SOCIAL MEDIA: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 125
TABLE 60 SOCIAL MEDIA: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 125
11.4 SMARTPHONE 126
11.4.1 CDP TO FOCUS ON BUILDING CENTRAL LOCATION FOR CUSTOMER DATA 126
TABLE 61 SMARTPHONE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 126
TABLE 62 SMARTPHONE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 126
11.5 EMAIL 127
11.5.1 EMAIL TO BUILD BETTER RELATIONSHIPS WITH CUSTOMERS 127
TABLE 63 EMAIL: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 127
TABLE 64 EMAIL: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 127
11.6 STORE 128
11.6.1 TO GIVE CONSOLIDATED INFORMATION TO CUSTOMERS FOR THEIR UNDERSTANDING 128
TABLE 65 STORE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 128
TABLE 66 STORE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 128
11.7 CALL CENTER 129
11.7.1 CDP TO OFFER VALUABLE INSIGHTS FOR CUSTOMER CARE AND CUSTOMER SERVICE STAGES 129
TABLE 67 CALL CENTER: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 129
TABLE 68 CALL CENTER: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 129
11.8 OTHER DATA CHANNELS 130
TABLE 69 OTHER DATA CHANNELS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 130
TABLE 70 OTHER DATA CHANNELS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 130
12 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL 131
12.1 INTRODUCTION 132
12.1.1 VERTICAL: CUSTOMER DATA PLATFORM MARKET DRIVERS 132
FIGURE 37 TRAVEL & HOSPITALITY TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 133
TABLE 71 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 133
TABLE 72 CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 134
12.2 BFSI 134
12.2.1 INCREASED ONLINE ENGAGEMENT TO PROVIDE PERSONALIZED CUSTOMER EXPERIENCE 134
TABLE 73 BFSI: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 135
TABLE 74 BFSI: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 135
12.3 RETAIL & ECOMMERCE 135
12.3.1 NEW TECHNOLOGIES TO PRESENT OPPORTUNITIES TO CUSTOMERS 135
TABLE 75 RETAIL & ECOMMERCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 136
TABLE 76 RETAIL & ECOMMERCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 136
12.4 MEDIA & ENTERTAINMENT 137
12.4.1 ADVANCED TECHNOLOGIES TO DRIVE DIGITAL TRANSFORMATION 137
TABLE 77 MEDIA & ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 137
TABLE 78 MEDIA & ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 137
12.5 TRAVEL & HOSPITALITY 138
12.5.1 CDP TO HELP ENHANCE ONLINE CONVERSIONS BY TAKING USERS BACK TO WEBSITES 138
TABLE 79 TRAVEL & HOSPITALITY: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 138
TABLE 80 TRAVEL & HOSPITALITY: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 138
12.6 TELECOM & IT 139
12.6.1 TO CREATE NEW APPLICATIONS FOR CUSTOMERS 139
TABLE 81 TELECOM & IT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 139
TABLE 82 TELECOM & IT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 139
12.7 HEALTHCARE & LIFE SCIENCES 140
12.7.1 CDP TOOLS TO FIND VARIABLES AND METRICS TO BETTER PREDICT BUSINESS PERFORMANCE 140
TABLE 83 HEALTHCARE & LIFE SCIENCES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 140
TABLE 84 HEALTHCARE & LIFE SCIENCES: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 141
12.8 OTHER VERTICALS 141
TABLE 85 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 142
TABLE 86 OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 142
13 CUSTOMER DATA PLATFORM MARKET, BY REGION 143
13.1 INTRODUCTION 144
FIGURE 38 NORTH AMERICA TO HOLD LARGEST MARKET DURING FORECAST PERIOD 144
FIGURE 39 APAC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 145
TABLE 87 CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 145
TABLE 88 CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 145
13.2 NORTH AMERICA 146
13.2.1 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 146
13.2.2 NORTH AMERICA: RECESSION IMPACT 146
FIGURE 40 NORTH AMERICA: MARKET SNAPSHOT 147
TABLE 89 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 147
TABLE 90 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 148
TABLE 91 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2016–2021 (USD MILLION) 148
TABLE 92 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 148
TABLE 93 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 148
TABLE 94 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 149
TABLE 95 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2016–2021 (USD MILLION) 149
TABLE 96 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 150
TABLE 97 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION) 150
TABLE 98 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 150
TABLE 99 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION) 151
TABLE 100 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 151
TABLE 101 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 151
TABLE 102 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 152
TABLE 103 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 152
TABLE 104 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 152
13.2.3 US 153
13.2.3.1 Rapid adoption and use of innovative solutions to gain insights from CDP to drive market growth 153
TABLE 105 US: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 153
TABLE 106 US: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 154
TABLE 107 US: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 154
TABLE 108 US: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 154
TABLE 109 US: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 155
TABLE 110 US: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 155
13.2.4 CANADA 156
13.2.4.1 Rising government investments to boost market growth 156
TABLE 111 CANADA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 156
TABLE 112 CANADA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 156
TABLE 113 CANADA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 157
TABLE 114 CANADA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 157
TABLE 115 CANADA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 158
TABLE 116 CANADA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 158
13.3 EUROPE 159
13.3.1 EUROPE: CUSTOMER DATA PLATFORM MARKET DRIVERS 159
13.3.2 RECESSION IMPACT: EUROPE 159
TABLE 117 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 160
TABLE 118 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 160
TABLE 119 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2016–2021 (USD MILLION) 160
TABLE 120 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 160
TABLE 121 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 161
TABLE 122 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 161
TABLE 123 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2016–2021 (USD MILLION) 162
TABLE 124 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 162
TABLE 125 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION) 162
TABLE 126 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 163
TABLE 127 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION) 163
TABLE 128 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 163
TABLE 129 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 164
TABLE 130 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 164
TABLE 131 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 164
TABLE 132 EUROPE: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 165
13.3.3 UK 165
13.3.3.1 Adopting CDP solutions and services to drive market growth 165
TABLE 133 UK: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 165
TABLE 134 UK: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 165
TABLE 135 UK: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 166
TABLE 136 UK: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 166
TABLE 137 UK: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 167
TABLE 138 UK: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 167
13.3.4 GERMANY 168
13.3.4.1 Rising digital mobility in major industries to drive CDP market 168
TABLE 139 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 168
TABLE 140 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 168
TABLE 141 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 169
TABLE 142 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 169
TABLE 143 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 170
TABLE 144 GERMANY: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 170
13.3.5 FRANCE 171
13.3.5.1 Growing concerns of CDP vendors over managing data across key sectors to drive market 171
TABLE 145 FRANCE: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 171
TABLE 146 FRANCE: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 171
TABLE 147 FRANCE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 172
TABLE 148 FRANCE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 172
TABLE 149 FRANCE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 173
TABLE 150 FRANCE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 173
13.3.6 REST OF EUROPE 174
13.4 ASIA PACIFIC 174
13.4.1 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET DRIVERS 174
13.4.2 RECESSION IMPACT: ASIA PACIFIC 174
FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT 175
TABLE 151 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 176
TABLE 152 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 176
TABLE 153 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2016–2021 (USD MILLION) 176
TABLE 154 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 176
TABLE 155 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 177
TABLE 156 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 177
TABLE 157 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2016–2021 (USD MILLION) 178
TABLE 158 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 178
TABLE 159 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION) 178
TABLE 160 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 179
TABLE 161 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION) 179
TABLE 162 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 179
TABLE 163 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 179
TABLE 164 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 180
TABLE 165 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 180
TABLE 166 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 180
13.4.3 CHINA 181
13.4.3.1 Growing need to effectively manage huge amounts of data to boost demand 181
TABLE 167 CHINA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 181
TABLE 168 CHINA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 181
TABLE 169 CHINA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021(USD MILLION) 182
TABLE 170 CHINA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 182
TABLE 171 CHINA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 183
TABLE 172 CHINA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 183
13.4.4 JAPAN 184
13.4.4.1 Growing adoption of CDP to handle rising data to help gain key insights across major verticals 184
TABLE 173 JAPAN: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 184
TABLE 174 JAPAN: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 184
TABLE 175 JAPAN: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 185
TABLE 176 JAPAN: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 185
TABLE 177 JAPAN: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 186
TABLE 178 JAPAN: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 186
13.4.5 INDIA 187
13.4.5.1 Increasing government initiatives and innovative technologies to fuel demand for CDPs 187
TABLE 179 INDIA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 187
TABLE 180 INDIA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 188
TABLE 181 INDIA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 188
TABLE 182 INDIA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 188
TABLE 183 INDIA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 189
TABLE 184 INDIA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 189
13.4.6 AUSTRALIA 189
13.4.6.1 Increasing adoption of CDP solutions among diverse verticals to drive market 189
TABLE 185 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 190
TABLE 186 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 190
TABLE 187 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 190
TABLE 188 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 191
TABLE 189 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 191
TABLE 190 AUSTRALIA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 192
13.4.7 REST OF ASIA PACIFIC 192
13.5 MIDDLE EAST & AFRICA 192
13.5.1 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 193
13.5.2 RECESSION IMPACT: MIDDLE EAST & AFRICA 193
TABLE 191 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 193
TABLE 192 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 193
TABLE 193 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2016–2021 (USD MILLION) 194
TABLE 194 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 194
TABLE 195 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 194
TABLE 196 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 195
TABLE 197 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2016–2021 (USD MILLION) 195
TABLE 198 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 196
TABLE 199 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION) 196
TABLE 200 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 196
TABLE 201 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION) 197
TABLE 202 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 197
TABLE 203 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 197
TABLE 204 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 198
TABLE 205 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2016–2021 (USD MILLION) 198
TABLE 206 MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 198
13.5.3 MIDDLE EAST 199
13.5.3.1 Growing inclination toward advanced technologies to propel market growth 199
TABLE 207 MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 199
TABLE 208 MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 199
TABLE 209 MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 200
TABLE 210 MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 200
TABLE 211 MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 201
TABLE 212 MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 201
13.5.4 AFRICA 202
13.5.4.1 Rising investments by CDP vendors in South Africa to expedite market growth 202
TABLE 213 AFRICA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 202
TABLE 214 AFRICA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 202
TABLE 215 AFRICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 203
TABLE 216 AFRICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 203
TABLE 217 AFRICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 204
TABLE 218 AFRICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 204
13.6 LATIN AMERICA 204
13.6.1 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS 205
13.6.2 RECESSION IMPACT: LATIN AMERICA 205
TABLE 219 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 205
TABLE 220 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 205
TABLE 221 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2016–2021 (USD MILLION) 206
TABLE 222 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 206
TABLE 223 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 206
TABLE 224 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 207
TABLE 225 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2016–2021 (USD MILLION) 207
TABLE 226 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 208
TABLE 227 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION) 208
TABLE 228 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 208
TABLE 229 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION) 209
TABLE 230 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 209
TABLE 231 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 209
TABLE 232 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 210
TABLE 233 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2016–2021 (USD MILLION) 210
TABLE 234 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 210
13.6.3 BRAZIL 211
13.6.3.1 Brazil to incorporate CDP solutions and services and increase business across major verticals 211
TABLE 235 BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 211
TABLE 236 BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 211
TABLE 237 BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 212
TABLE 238 BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 212
TABLE 239 BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 213
TABLE 240 BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 213
13.6.4 MEXICO 214
13.6.4.1 Growing adoption of advanced technologies to drive CDP market growth 214
TABLE 241 MEXICO: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2016–2021 (USD MILLION) 214
TABLE 242 MEXICO: CUSTOMER DATA PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 214
TABLE 243 MEXICO: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 215
TABLE 244 MEXICO: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 215
TABLE 245 MEXICO: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2016–2021 (USD MILLION) 216
TABLE 246 MEXICO: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 216
13.6.5 REST OF LATIN AMERICA 216
14 COMPETITIVE LANDSCAPE 217
14.1 OVERVIEW 217
14.2 STRATEGIES ADOPTED BY KEY PLAYERS 217
TABLE 247 OVERVIEW OF STRATEGIES ADOPTED BY KEY CDP VENDORS 217
14.3 REVENUE ANALYSIS 219
14.3.1 HISTORICAL REVENUE ANALYSIS 220
FIGURE 42 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS, 2017–2021 (USD MILLION) 220
14.4 MARKET SHARE ANALYSIS 220
FIGURE 43 MARKET SHARE ANALYSIS FOR KEY COMPANIES IN 2022 221
TABLE 248 CDP MARKET: DEGREE OF COMPETITION 221
14.5 MARKET EVALUATION FRAMEWORK 221
FIGURE 44 MARKET EVALUATION FRAMEWORK: EXPANSIONS AND CONSOLIDATIONS DURING 2019-2022 222
14.6 COMPANY EVALUATION QUADRANT 222
14.6.1 STARS 222
14.6.2 EMERGING LEADERS 222
14.6.3 PERVASIVE PLAYERS 222
14.6.4 PARTICIPANTS 223
FIGURE 45 CUSTOMER DATA PLATFORM MARKET: COMPANY EVALUATION QUADRANT, 2022 223
14.7 COMPETITIVE BENCHMARKING 224
TABLE 249 COMPANY FOOTPRINT, BY APPLICATION 224
TABLE 250 COMPANY FOOTPRINT, BY REGION 225
14.8 STARTUP/SME EVALUATION QUADRANT 226
14.8.1 PROGRESSIVE COMPANIES 226
14.8.2 RESPONSIVE COMPANIES 226
14.8.3 DYNAMIC COMPANIES 226
14.8.4 STARTING BLOCKS 226
FIGURE 46 CUSTOMER DATA PLATFORM MARKET, STARTUP/SMES EVALUATION QUADRANT 227
14.9 STARTUP/SMES COMPETITIVE BENCHMARKING 228
TABLE 251 CUSTOMER DATA PLATFORM MARKET: DETAILED LIST OF KEY STARTUPS/SMES 228
TABLE 252 CUSTOMER DATA PLATFORM MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES 228
14.10 COMPETITIVE SCENARIO AND TRENDS 229
14.10.1 PRODUCT LAUNCHES 229
TABLE 253 SERVICE/PRODUCT LAUNCHES, 2019–2022 229
14.10.2 DEALS 233
TABLE 254 DEALS, 2019–2022 233
15 COMPANY PROFILES 240
15.1 INTRODUCTION 240
15.2 KEY PLAYERS 240
(Business Overview, Solutions, Products & Services offered, Recent Developments, MnM View)*
15.2.1 ORACLE 240
TABLE 255 ORACLE: BUSINESS OVERVIEW 240
FIGURE 47 ORACLE: COMPANY SNAPSHOT 241
TABLE 256 ORACLE: PRODUCTS OFFERED 241
TABLE 257 ORACLE: SERVICES OFFERED 242
TABLE 258 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 242
TABLE 259 ORACLE: DEALS 243
15.2.2 SAP 245
TABLE 260 SAP: BUSINESS OVERVIEW 245
FIGURE 48 SAP: COMPANY SNAPSHOT 246
TABLE 261 SAP: PRODUCTS OFFERED 246
TABLE 262 SAP: SERVICES OFFERED 247
TABLE 263 SAP: RECENT DEVELOPMENTS 247
TABLE 264 SAP: DEALS 248
15.2.3 ADOBE 249
TABLE 265 ADOBE: BUSINESS OVERVIEW 249
FIGURE 49 ADOBE: COMPANY SNAPSHOT 250
TABLE 266 ADOBE: PRODUCTS OFFERED 250
TABLE 267 ADOBE: SERVICES OFFERED 251
TABLE 268 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 251
TABLE 269 ADOBE: DEALS 252
15.2.4 SALESFORCE 253
TABLE 270 SALESFORCE: BUSINESS OVERVIEW 253
FIGURE 50 SALESFORCE: COMPANY SNAPSHOT 254
TABLE 271 SALESFORCE: PRODUCTS OFFERED 254
TABLE 272 SALESFORCE: SERVICES OFFERED 255
TABLE 273 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 255
TABLE 274 SALESFORCE: DEALS 255
15.2.5 TWILIO SEGMENT 257
TABLE 275 TWILIO SEGMENT: BUSINESS OVERVIEW 257
FIGURE 51 TWILIO SEGMENT: COMPANY SNAPSHOT 258
TABLE 276 TWILIO SEGMENT: PRODUCTS OFFERED 258
TABLE 277 TWILIO SEGMENT: DEALS 258
15.2.6 MICROSOFT 260
TABLE 278 MICROSOFT: BUSINESS OVERVIEW 260
FIGURE 52 MICROSOFT: COMPANY SNAPSHOT 261
TABLE 279 MICROSOFT: PRODUCTS OFFERED 261
TABLE 280 MICROSOFT: SERVICES OFFERED 261
TABLE 281 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 262
TABLE 282 MICROSOFT: DEALS 262
15.2.7 SAS INSTITUTE 264
TABLE 283 SAS: BUSINESS OVERVIEW 264
FIGURE 53 SAS: COMPANY SNAPSHOT 265
TABLE 284 SAS: PRODUCTS OFFERED 265
TABLE 285 SAS: SERVICES OFFERED 265
TABLE 286 SAS: PRODUCT LAUNCHES AND ENHANCEMENTS 266
TABLE 287 SAS: DEALS 266
15.2.8 TERADATA 267
TABLE 288 TERADATA: BUSINESS OVERVIEW 267
FIGURE 54 TERADATA: COMPANY SNAPSHOT 268
TABLE 289 TERADATA: PRODUCTS OFFERED 268
TABLE 290 TERADATA: SERVICES OFFERED 269
TABLE 291 TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS 269
TABLE 292 TERADATA: DEALS 269
15.2.9 CLOUDERA 270
TABLE 293 CLOUDERA: BUSINESS OVERVIEW 270
FIGURE 55 CLOUDERA: COMPANY SNAPSHOT 271
TABLE 294 CLOUDERA: PRODUCTS OFFERED 271
TABLE 295 CLOUDERA: PRODUCT LAUNCHES AND ENHANCEMENTS 271
TABLE 296 CLOUDERA: DEALS 272
15.2.10 NICE 273
TABLE 297 NICE: BUSINESS OVERVIEW 273
FIGURE 56 NICE: COMPANY SNAPSHOT 274
TABLE 298 NICE: PRODUCTS OFFERED 274
TABLE 299 NICE: SERVICES OFFERED 275
TABLE 300 NICE: PRODUCT LAUNCHES AND ENHANCEMENTS 275
TABLE 301 NICE: DEALS 275
15.2.11 DUN & BRADSTREET 276
TABLE 302 DUN & BRADSTREET: BUSINESS OVERVIEW 276
TABLE 303 DUN & BRADSTREET: PRODUCTS OFFERED 276
TABLE 304 DUN & BRADSTREET: PRODUCT LAUNCHES AND ENHANCEMENTS 277
TABLE 305 DUN & BRADSTREET: DEALS 277
15.2.12 LEADSPACE 278
TABLE 306 LEADSPACE: BUSINESS OVERVIEW 278
TABLE 307 LEADSPACE: PRODUCTS OFFERED 278
TABLE 308 LEADSPACE: SERVICES OFFERED 278
TABLE 309 LEADSPACE: PRODUCT LAUNCHES AND ENHANCEMENTS 279
TABLE 310 LEADSPACE: DEALS 279
15.2.13 UPLAND SOFTWARE 280
TABLE 311 UPLAND SOFTWARE: BUSINESS OVERVIEW 280
FIGURE 57 UPLAND SOFTWARE: COMPANY SNAPSHOT 281
15.2.13.2 Platforms/Solutions/Services offered 281
TABLE 312 UPLAND SOFTWARE: PRODUCTS OFFERED 281
TABLE 313 UPLAND SOFTWARE: SERVICES OFFERED 281
TABLE 314 UPLAND SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS 282
TABLE 315 UPLAND SOFTWARE: DEALS 282
15.2.14 CALIBERMIND 283
TABLE 316 CALIBERMIND: BUSINESS OVERVIEW 283
TABLE 317 CALIBERMIND: PRODUCTS OFFERED 283
TABLE 318 CALIBERMIND: SERVICES OFFERED 283
TABLE 319 CALIBERMIND: PRODUCT LAUNCHES AND ENHANCEMENTS 284
TABLE 320 CALIBERMIND: DEALS 284
15.2.15 CELEBRUS (D4T4 SOLUTIONS) 285
TABLE 321 CELEBRUS (D4T4 SOLUTIONS): BUSINESS OVERVIEW 285
TABLE 322 CELEBRUS (D4T4 SOLUTIONS): PRODUCTS OFFERED 285
TABLE 323 CELEBRUS (D4T4 SOLUTIONS): PRODUCT LAUNCHES AND ENHANCEMENTS 286
TABLE 324 CELEBRUS (D4T4 SOLUTIONS): DEALS 286
15.2.16 TEALIUM 287
TABLE 325 TEALIUM: BUSINESS OVERVIEW 287
TABLE 326 TEALIUM: PRODUCTS OFFERED 287
TABLE 327 TEALIUM: PRODUCT LAUNCHES AND ENHANCEMENTS 288
TABLE 328 TEALIUM: DEALS 288
15.2.17 ACQUIA 289
TABLE 329 ACQUIA: BUSINESS OVERVIEW 289
TABLE 330 ACQUIA: PRODUCTS OFFERED 289
TABLE 331 ACQUIA: SERVICES OFFERED 289
TABLE 332 ACQUIA: PRODUCT LAUNCHES AND ENHANCEMENTS 290
TABLE 333 ACQUIA: DEALS 290
15.2.18 BLUECONIC 291
TABLE 334 BLUECONIC: BUSINESS OVERVIEW 291
TABLE 335 BLUECONIC: PRODUCTS OFFERED 291
TABLE 336 BLUECONIC: PRODUCT LAUNCHES AND ENHANCEMENTS 292
TABLE 337 BLUECONIC: DEALS 292
15.2.19 LYTICS 293
TABLE 338 LYTICS: BUSINESS OVERVIEW 293
TABLE 339 LYTICS: PRODUCTS OFFERED 293
TABLE 340 LYTICS: PRODUCT LAUNCHES AND ENHANCEMENTS 294
TABLE 341 LYTICS: DEALS 294
15.2.20 ZETA GLOBAL 295
TABLE 342 ZETA GLOBAL: BUSINESS OVERVIEW 295
TABLE 343 ZETA GLOBAL: PRODUCTS OFFERED 295
TABLE 344 ZETA GLOBAL: PRODUCT LAUNCHES AND ENHANCEMENTS 295
TABLE 345 ZETA GLOBAL: DEALS 296
15.2.21 AMPERITY 297
TABLE 346 AMPERITY: BUSINESS OVERVIEW 297
TABLE 347 AMPERITY: PRODUCTS OFFERED 297
TABLE 348 AMPERITY: PRODUCT LAUNCHES AND ENHANCEMENTS 298
TABLE 349 AMPERITY: DEALS 298
15.3 OTHER KEY PLAYERS 299
15.3.1 OPTIMOVE 299
15.3.2 TOTANGO 299
15.3.3 INSIDER 300
15.3.4 LISTRAK 300
15.3.5 SIMON DATA 301
15.3.6 OMETRIA 301
15.3.7 TREASURE DATA 302
15.3.8 SALESMANAGO 302
15.3.9 ACTIONIQ 303
15.3.10 ZEOTAP 303
15.3.11 PLANHAT 304
15.3.12 BLUESHIFT 304
15.3.13 QUANTEXA 305
*Details on Business Overview, Solutions, Products & Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
16 ADJACENT/RELATED MARKETS 306
16.1 INTRODUCTION 306
16.2 CUSTOMER JOURNEY ANALYTICS MARKET – GLOBAL FORECAST TO 2026 306
16.2.1 MARKET DEFINITION 306
16.2.2 MARKET OVERVIEW 306
16.2.2.1 Customer journey analytics market, by component 306
TABLE 350 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015–2019 (USD MILLION) 307
TABLE 351 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020–2026 (USD MILLION) 307
16.2.2.2 Customer journey analytics market, by application 307
TABLE 352 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015–2019 (USD MILLION) 308
TABLE 353 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020–2026 (USD MILLION) 308
16.2.2.3 Customer journey analytics market, by deployment mode 308
TABLE 354 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 309
TABLE 355 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 309
16.2.2.4 Customer journey analytics market, by organization size 309
TABLE 356 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 310
TABLE 357 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 310
16.2.2.5 Customer journey analytics market, by vertical 310
TABLE 358 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015–2019 (USD MILLION) 311
TABLE 359 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020–2026 (USD MILLION) 311
16.2.2.6 Customer journey analytics market, by region 312
TABLE 360 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015–2019 (USD MILLION) 312
TABLE 361 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020–2026 (USD MILLION) 312
16.3 CUSTOMER ANALYTICS MARKET – GLOBAL FORECAST TO 2025 313
16.3.1 MARKET DEFINITION 313
16.3.2 MARKET OVERVIEW 313
TABLE 362 CUSTOMER ANALYTICS MARKET SIZE AND GROWTH, 2018–2025 (USD MILLION, Y-O-Y %) 313
16.3.2.1 Customer analytics market, by component 313
TABLE 363 CUSTOMER ANALYTICS MARKET, BY COMPONENT, 2018–2025 (USD MILLION) 313
16.3.2.2 Customer analytics market, by deployment mode 314
TABLE 364 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 314
16.3.2.3 Customer analytics market, by organization size 314
TABLE 365 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 314
16.3.2.4 Customer analytics market, by application 315
TABLE 366 CUSTOMER ANALYTICS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 315
16.3.2.5 Customer analytics market, by data source 315
TABLE 367 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE, 2018–2025 (USD MILLION) 316
16.3.2.6 Customer analytics market, by industry vertical 316
TABLE 368 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 317
16.3.2.7 Customer analytics market, by region 317
TABLE 369 CUSTOMER ANALYTICS MARKET, BY REGION, 2018–2025 (USD MILLION) 318
16.4 RETAIL ANALYTICS MARKET – GLOBAL FORECAST TO 2025 318
16.4.1 MARKET DEFINITION 318
16.4.2 MARKET OVERVIEW 318
TABLE 370 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2016–2019 (USD MILLION, Y-O-Y %) 318
TABLE 371 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %) 319
16.4.2.1 Retail analytics market, by component 319
TABLE 372 RETAIL ANALYTICS MARKET, BY COMPONENT, 2016–2019 (USD MILLION) 319
TABLE 373 RETAIL ANALYTICS MARKET, BY COMPONENT, 2019–2025 (USD MILLION) 319
16.4.2.2 Retail analytics market, by business function 319
TABLE 374 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2016–2019 (USD MILLION) 320
TABLE 375 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2025 (USD MILLION) 320
16.4.2.3 Retail analytics market, by application 320
TABLE 376 RETAIL ANALYTICS MARKET, BY APPLICATION, 2016–2019 (USD MILLION) 321
TABLE 377 RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2025 (USD MILLION) 321
16.4.2.4 Retail analytics market, by organization size 321
TABLE 378 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 322
TABLE 379 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 322
16.4.2.5 Retail analytics market, by end user 322
TABLE 380 RETAIL ANALYTICS MARKET, BY END USER, 2016–2019 (USD MILLION) 323
TABLE 381 RETAIL ANALYTICS MARKET, BY END USER, 2019–2025 (USD MILLION) 323
16.4.2.6 Retail analytics market, by region 323
TABLE 382 RETAIL ANALYTICS MARKET, BY REGION, 2016–2019 (USD MILLION) 323
TABLE 383 RETAIL ANALYTICS MARKET, BY REGION, 2019–2025 (USD MILLION) 324
17 APPENDIX 325
17.1 DISCUSSION GUIDE 325
17.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 331
17.3 CUSTOMIZATION OPTIONS 333
17.4 RELATED REPORTS 333
17.5 AUTHOR DETAILS 334
