데이터 수익화 (Monetization) 시장 : 2027년까지의 세계 예측

출판 : MarketsandMarkets(마켓츠앤드마켓츠)출판년월 : 2022년05월

데이터 수익화 (Monetization) 시장 : 구성 요소(도구 및 서비스), 데이터 유형(고객 데이터, 재무 데이터), 비즈니스 기능, 배포 유형, 조직 규모, 산업, 지역별 – 2027년까지의 세계 예측

Data Monetization Market by Component (Tools and Services), Data Type (Customer Data, Financial Data), Business Function, Deployment Type, Organization Size, Industry Vertical and Region – Global Forecast to 2027

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The data monetization market size is expected to grow from USD 2.9 billion in 2022 to USD 7.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 19.5% during the forecast period. The increase in volume of data generation and lower cost of data storage, rapid adoption of advanced analytics and visualization are a few factors driving the growth of the data monetization market.
데이터 수익화 시장 규모는 예측 기간 동안 19.5%의 CAGR(연간 복합 성장률)로 2022년 29억 달러에서 2027년 73억 달러로 성장할 것으로 예상됩니다. 데이터 생성량의 증가 및 데이터 저장 비용 절감, 고급 분석 및 시각화의 빠른 채택은 데이터 수익화 시장의 성장을 이끄는 몇 가지 요인입니다.

The services can help organizations reduce costs by applying effective data maintenance strategies
Services form an integral part of the data monetization software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance. The complex nature of data monetization tools and solutions is expected to boost the demand for data monetization services. The services covered in this section are consulting, support and maintenance, and implementation. These services assist organizations in easily deploying data monetization tools on their premises or cloud.
The capability to capture emerging opportunities to generate new revenue and profit streams using consulting services is the major factor driving the adoption of consulting data monetization services
Service providers offer consulting services to help their clients in implementing new methodologies for recognizing additional revenue streams from the existing data. Thus, clients can use massive data sets to build a foundation for new products that they can then sell at a profit to other companies, which would benefit from data intelligence
Data monetization tools enable companies to determine their revenue and profitability and analyze their business segments.
Financial data constitutes of historical and current data related to financial transactions of enterprises. These transactions include income, expenses, bank balance, contracts, and other financial data. The increasing amount of valuable financial data through internal and external sources and special online transactions is expected to boost the adoption of financial data monetization.


The increasing need to launch data-driven marketing campaigns to improve brand equity is the major factor driving the data monetization market growth
Data provides a way to evaluate the performance of marketing campaigns, content, programs, and employees, among others. Surface-level data such as sales figures is capable of providing product performance. Companies can utilize sales and marketing data to make decisions about exiting a product from a particular market and developing new products in the market. Data is the epicenter of every department in an organization. It facilitates immediate decision-making and paves the way for innovative products.
Cloud-based data monetization tools offer quick implementation, which is expected to drive the adoption of cloud-based data monetization tools.
In recent times, due to the increased adoption of data-driven decision-making and advanced analytics, organizations have started to adopt data monetization solutions. SMEs are majorly moving toward the adoption of the cloud deployment type, due to its major benefits such as lower costs, no requirement of manpower for hardware maintenance, faster and efficient results, and complete flexibility and scalability, which result in reduced Operational Expenditure (OPEX) and CAPEX.
The need for government compliance and regulatory requirements related to managing organizational data would increase the adoption of data monetization among SMEs.
The intense competitive market scenario has encouraged the SMEs to invest in data monetization tools and services, and derive insights from a large pool of data for their business growth. As compared to large enterprises, the SMEs face resource crunch and require cost-effective methods to solve complexities for better cost optimization of their assets and requirements.
Data monetization in the media and entertainment industry has a specific importance in the overall business operations and is expected to deliver a higher RoI
The media and entertainment industry vertical is witnessing a dramatic shift from the traditional content-centric world to the customer-centric world. Thus, understanding customer preferences and anticipating customers’ demand have become important for efficient content management, financial performance, and profitability. The industry players are changing their solution offering patterns, from subscription services to multi-channel availability, to cater to customers’ convenience. Thus, in such cases, a comprehensive understanding of customers’ media preferences and related behavior is the key to succeed in the market. Data monetization tools and services help media and entertainment organizations identify new market opportunities, provide personalized user experience, and meet the emerging customer needs.

North America to dominate the data monetization market in 2022
The presence of two major economies in North America: the US and Canada are expected to boost the adoption of data monetization tools in the region. Moreover, the end-use industries in the region such as BFSI and retail are focusing on improving customer experience and reducing sales cycle, which is expected to drive the market during the forecast period. The adoption of the data monetization solution is expected to be the highest in North America due to the rapid adoption of data monetization tools and services among insight-intensive enterprises in this region as compared to other regions. The region is an early adopter and host to innovative initiatives for advanced analytics solutions and practices, such as big data, machine learning, information science, and high-performance computing. Most of data monetization vendors, including major players, have direct or indirect presence in this region via system integrators, distributors, and resellers.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:
• By Company Type: Tier I: 28%, Tier II: 20%, and Tier III: 52%
• By Designation: C-Level: 40%, D-Level: 29%, and Others: 31%
• By Region: North America: 42%, Europe: 35%, APAC: 15%, Row: 8%
The report profiles the following key vendors:
1. Microsoft Corporation (US)
2. Oracle(US)
3. Salesforce(US)
4. SAS (US)
5. TIBCO (US)
6. IBM (US)
7. Qlik (US)
8. SAP (Germany)
9. Looker (US)
10. ThoughtSpot (US)
11. Sisense (US)
12. Domo (US)
13. Accenture (Ireland)
14. Virtusa (US)
15. Infosys (India)
16. 1010Data(US)


Research Coverage
The report segments the data monetization market by component(tools and services), data types, business function, deployment type(on-premises, cloud), organization size (SMEs, large enterprises), vertical, and regions. The component segment includes tools and services. Based on services, the market is segmented into support and maintenance, consulting, integration and implementation. Based on data types, the market is segmented into customer, financial, product, supplier data. Based on business function, the market is segmented into sales and marketing, supply chain management, operations, finance, and others. Based on deployment type, the maket is segmented into on-premises and cloud. The market is segmented based on organization size as SMEs and large enterprises. Different Vertical using data monetization tools include BFSI, telecommunication, media and entertainment, energy and utilities, transportation and logistics, IT, retail and consumer goods, media and entertainment, healthcare and life sciences, and manufacturing and other industry vertical.
The geographic analysis of the data monetization market is spread across five major regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in the data monetization market with information on the closest approximations of the revenue numbers for the overall data monetization market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.


목차

TABLE OF CONTENTS

1 INTRODUCTION (Page No. – 26)
    1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY CONSIDERED
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019–2021
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. – 31)
2.1 RESEARCH DATA
FIGURE 1 DATA MONETIZATION MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
FIGURE 3 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
FIGURE 4 MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF DATA MONETIZATION FROM VENDORS
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF DATA MONETIZATION VENDORS
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): DATA MONETIZATION MARKET
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION
2.4 COMPANY EVALUATION MATRIX METHODOLOGY
FIGURE 9 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
2.5 STARTUP/SME EVALUATION MATRIX METHODOLOGY
FIGURE 10 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
2.6 ASSUMPTIONS FOR THE STUDY
2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. – 42)
FIGURE 11 DATA MONETIZATION MARKET: GLOBAL SNAPSHOT, 2020-2027
FIGURE 12 TOP-GROWING SEGMENTS IN THE MARKET
FIGURE 13 TOOLS SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 14 INTEGRATION AND IMPLEMENTATION SERVICE TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 15 FINANCE SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 16 ON-PREMISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 17 CUSTOMER DATA SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 18 LARGE ENTERPRISES SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
FIGURE 19 TELECOMMUNICATION INDUSTRY VERTICAL TO HOLD THE LARGEST MARKET DURING THE FORECAST PERIOD
FIGURE 20 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD

4 PREMIUM INSIGHTS (Page No. – 50)
    4.1 BRIEF OVERVIEW OF DATA MONETIZATION MARKET
FIGURE 21 INCREASING USE OF EXTERNAL DATA SOURCES TO DRIVE THE GROWTH OF THE MARKET DURING THE FORECAST PERIOD
4.2 MARKET, BY COMPONENT, 2022 VS. 2027
FIGURE 22 TOOLS SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
4.3 MARKET, BY SERVICES, 2022 VS. 2027
FIGURE 23 INTEGRATION AND IMPLEMENTATION SERVICE TO ACCOUNT FOR THE HIGHEST MARKET SHARE BY 2027
4.4 MARKET, BY DATA TYPE, 2022 VS. 2027
FIGURE 24 CUSTOMER DATA SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE BY 2027
4.5 MARKET, BY DEPLOYMENT TYPE, 2022 VS. 2027
FIGURE 25 ON-PREMISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
4.6 MARKET, BY ORGANIZATION SIZE, 2022 VS. 2027
FIGURE 26 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
4.7 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION, 2022 VS. 2027
FIGURE 27 FINANCE SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
4.8 MARKET, BY INDUSTRY VERTICAL, 2022 VS. 2027
FIGURE 28 TELECOMUNICATION VERTICAL TO ACCOUNT FOR A LARGER MARKET SHARE BY 2027
4.9 MARKET—INVESTMENT SCENARIO
FIGURE 29 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. – 54)
    5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 30 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DATA MONETIZATION MARKET
5.2.1 DRIVERS
5.2.1.1 Increase in volume of data generation and lower cost of data storage
5.2.1.2 Rapid adoption of advanced analytics and visualization
5.2.1.3 Increase in use of external data sources
5.2.1.4 Growth in the adoption of data-driven decision-making
5.2.1.5 Rise in business data volume and variety
5.2.2 RESTRAINTS
5.2.2.1 Varying structure of regulatory policies
5.2.2.2 Lack of 0rganizational capabilities and cultural barriers
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing need to create insights from a pool of data
5.2.3.2 Rising adoption of AI for data processing
5.2.4 CHALLENGES
5.2.4.1 Quality of data collected by organizations for monetization
5.2.4.2 Privacy and security concerns
5.2.4.3 Increase in complexities in data structures
5.3 ECOSYSTEM
FIGURE 31 DATA MONETIZATION MARKET: ECOSYSTEM
5.4 SUPPLY CHAIN ANALYSIS
FIGURE 32 MARKET: SUPPLY CHAIN
5.5 TYPES OF DATA MONETIZATION
FIGURE 33 DIRECT VS INDIRECT DATA MONETIZATION
5.5.1 DIRECT DATA MONETIZATION
5.5.2 INDIRECT DATA MONETIZATION
5.6 TECHNOLOGICAL ANALYSIS
5.6.1 DATA AS A SERVICE
5.6.2 INSIGHT AS A SERVICE
5.6.3 ANALYTICS-ENABLED PLATFORM AS A SERVICE
5.6.4 EMBEDDED ANALYTICS
5.7 COVID-19 DRIVEN MARKET DYNAMICS
5.7.1 DRIVERS AND OPPORTUNITIES
5.7.2 RESTRAINTS AND CHALLENGES
5.8 PATENT ANALYSIS
FIGURE 34 NUMBER OF PATENTS PUBLISHED, 2012–2022
FIGURE 35 TOP FIVE PATENT OWNERS (GLOBAL)
TABLE 2 TOP TEN PATENT APPLICANTS (UNITED STATES)
5.9 CASE STUDY ANALYSIS
5.9.1 CASE STUDY 1: TO IMPROVE THE ACCURACY OF CUSTOMER CHURN PREDICTION THROUGH NEW MODELS, AND ALSO IMPROVE THE DATA MONETIZATION INITIATIVE
5.9.2 CASE STUDY 2: TO UTILIZE THE AVAILABLE DATA AND GAIN A COMPETITIVE ADVANTAGE IN THE MARKET
5.9.3 CASE STUDY 3: TO ENHANCE THE SAFETY AND MANAGE THE HUGE AMOUNT OF DATA GENERATED BY KEY PERFORMANCE INDICATORS (KPIS) USED FOR CONSTANT REPORTING ON SAFETY
5.9.4 CASE STUDY 4: TO PROVIDE A COMPLETE VIEW OF BUSINESS PERFORMANCE AND SHARE THE INFORMATION WITH ITS EMPLOYEES IN REAL-TIME ACROSS FINANCE, HCM, WORKFORCE MANAGEMENT, AND ASSET MANAGEMENT DEPARTMENTS.
5.9.5 CASE STUDY 5: TO FIND OUT INEFFICIENCIES IN THE HEALTHCARE CHAIN ON A PER PATIENT BASIS
5.10 AVERAGE SELLING PRICE: DATA MONETIZATION MARKET
TABLE 3 PRICING ANALYSIS: MARKET
5.11 TARIFF AND REGULATORY LANDSCAPE
5.11.1 REGULATIONS
5.11.1.1 North America
5.11.1.2 Europe
5.11.1.3 Asia Pacific
5.11.1.4 Middle East and South Africa
5.11.1.5 Latin America

6 DATA MONETIZATION MARKET, BY COMPONENT (Page No. – 72)
6.1 INTRODUCTION
FIGURE 36 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
TABLE 4 MARKET, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 5 MARKET, BY COMPONENT, 2021–2027 (USD MILLION)
6.1.1 COMPONENT: MARKET DRIVERS
6.1.2 COMPONENT: COVID-19 IMPACT
6.2 TOOLS
TABLE 6 TOOLS: MARKET, BY REGION, 2016–2020 (USD MILLION)
TABLE 7 TOOLS: MARKET, BY REGION, 2021–2027 (USD MILLION)
6.3 SERVICES
FIGURE 37 CONSULTING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 8 SERVICES: DATA MONETIZATION MARKET SIZE, BY TYPE, 2016–2020 (USD MILLION)
TABLE 9 SERVICES: MARKET SIZE, BY TYPE, 2021–2027 (USD MILLION)
TABLE 10 SERVICES: MARKET, BY REGION, 2016–2020 (USD MILLION)
TABLE 11 SERVICES: MARKET, BY REGION, 2021–2027 (USD MILLION)
6.3.1 SUPPORT AND MAINTENANCE
TABLE 12 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 13 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
6.3.2 CONSULTING
TABLE 14 CONSULTING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 15 CONSULTING MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
6.3.3 IMPLEMENTATION AND INTEGRATION
TABLE 16 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 17 IMPLEMENTATION AND INTEGRATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)

7 DATA MONETIZATION MARKET, BY DATA TYPE (Page No. – 81)
    7.1 INTRODUCTION
FIGURE 38 FINANCIAL DATA SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 18 MARKET SIZE, BY DATA TYPE, 2016–2020 (USD MILLION)
TABLE 19 MARKET SIZE, BY DATA TYPE, 2021–2027 (USD MILLION)
7.1.1 DATA TYPE: MARKET DRIVERS
7.1.2 DATA TYPE: COVID-19 IMPACT
7.2 CUSTOMER DATA
TABLE 20 CUSTOMER DATA: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 21 CUSTOMER DATA: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
7.3 PRODUCT DATA
TABLE 22 PRODUCT DATA: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 23 PRODUCT DATA: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
7.4 FINANCIAL DATA
TABLE 24 FINANCIAL DATA: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 25 FINANCIAL DATA: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
7.5 SUPPLIER DATA
TABLE 26 SUPPLIER DATA: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 27 SUPPLIER DATA: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)

8 DATA MONETIZATION MARKET, BY BUSINESS FUNCTION (Page No. – 88)
8.1 INTRODUCTION
FIGURE 39 SALES AND MARKETING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 28 MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION)
TABLE 29 MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION)
8.1.1 BUSINESS FUNCTION: MARKET DRIVERS
8.1.2 BUSINESS FUNCTION: COVID-19 IMPACT
8.2 SALES AND MARKETING
TABLE 30 SALES AND MARKETING: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 31 SALES AND MARKETING: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
8.3 SUPPLY CHAIN MANAGEMENT
TABLE 32 SUPPLY CHAIN MANAGEMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 33 SUPPLY CHAIN MANAGEMENT: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
8.4 OPERATIONS
TABLE 34 OPERATIONS: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 35 OPERATIONS: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
8.5 FINANCE
TABLE 36 FINANCE: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 37 FINANCE: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
8.6 OTHERS
TABLE 38 OTHERS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 39 OTHERS: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)

9 DATA MONETIZATION MARKET, BY DEPLOYMENT TYPE (Page No. – 96)
9.1 INTRODUCTION
FIGURE 40 CLOUD DEPLOYMENT EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
TABLE 40 MARKET, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 41 MARKET, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
9.1.1 DEPLOYMENT TYPE: MARKET DRIVERS
9.1.2 DEPLOYMENT TYPE: COVID-19 IMPACT
9.2 CLOUD
TABLE 42 CLOUD: MARKET, BY REGION, 2016–2020 (USD MILLION)
TABLE 43 CLOUD: MARKET, BY REGION, 2021–2027 (USD MILLION)
9.3 ON-PREMISES
TABLE 44 ON-PREMISES: MARKET, BY REGION, 2016–2020 (USD MILLION)
TABLE 45 ON-PREMISES: MARKET, BY REGION, 2021–2027 (USD MILLION)

10 DATA MONETIZATION MARKET, BY ORGANIZATION SIZE (Page No. – 101)
10.1 INTRODUCTION
FIGURE 41 SMALL AND MEDIUM-SIZED ENTERPRISES(SMES) TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
TABLE 46 MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 47 MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
10.1.1 ORGANIZATION SIZE: MARKET DRIVERS
10.1.2 ORGANIZATION SIZE: COVID-19 IMPACT
10.2 LARGE ENTERPRISES
TABLE 48 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 49 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
10.3 SMALL AND MEDIUM-SIZED ENTERPRISES
TABLE 50 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 51 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)

11 DATA MONETIZATION MARKET, BY INDUSTRY VERTICAL (Page No. – 106)
11.1 INTRODUCTION
FIGURE 42 TELECOMMUNICATION VERTICAL EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
TABLE 52 MARKET, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)
TABLE 53 MARKET, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION)
11.1.1 INDUSTRY VERTICAL: MARKET DRIVERS
11.1.2 INDUSTRY VERTICAL: COVID-19 IMPACT
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, REGION, 2016–2020 (USD MILLION)
TABLE 55 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
11.3 TELECOMMUNICATION
TABLE 56 TELECOMMUNICATION: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 57 TELECOMMUNICATION: MARKET SIZE, BY REGION, 2021–2027(USD MILLION)
11.4 CONSUMER GOODS AND RETAIL
TABLE 58 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 59 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
11.5 INFORMATION TECHNOLOGY
TABLE 60 INFORMATION TECHNOLOGY: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 61 INFORMATION TECHNOLOGY: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
11.6 HEALTHCARE
TABLE 62 HEALTHCARE: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 63 HEALTHCARE: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
11.7 MANUFACTURING
TABLE 64 MANUFACTURING: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 65 MANUFACTURING: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
11.8 MEDIA AND ENTERTAINMENT
TABLE 66 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 67 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
11.9 TRANSPORTATION AND LOGISTICS
TABLE 68 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 69 TRANSPORTATION AND LOGISTICS: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
11.10 ENERGY AND UTILITIES
TABLE 70 ENERGY AND UTILITIES: DATA MONETIZATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 71 ENERGY AND UTILITIES: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
11.11 OTHERS
TABLE 72 OTHERS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 73 OTHERS: MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)

12 DATA MONETIZATION MARKET, BY REGION (Page No. – 120)
12.1 INTRODUCTION
FIGURE 43 ASIA PACIFIC TO SHOW THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
TABLE 74 MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 75 MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: MARKET DRIVERS
12.2.2 NORTH AMERICA: COVID-19 IMPACT
FIGURE 44 NORTH AMERICA: MARKET SNAPSHOT
TABLE 76 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 77 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)
TABLE 78 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 79 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2021–2027 (USD MILLION)
TABLE 80 NORTH AMERICA: MARKET SIZE, BY DATA TYPE, 2016–2020 (USD MILLION)
TABLE 81 NORTH AMERICA: MARKET SIZE, BY DATA TYPE, 2021–2027 (USD MILLION)
TABLE 82 NORTH AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION)
TABLE 83 NORTH AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION)
TABLE 84 NORTH AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 85 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
TABLE 86 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 87 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
TABLE 88 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)
TABLE 89 NORTH AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION)
TABLE 90 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
TABLE 91 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2021–2027 (USD MILLION)
12.2.3 UNITED STATES
TABLE 92 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 93 UNITED STATES: MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)
TABLE 94 UNITED STATES: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 95 UNITED STATES: MARKET SIZE, BY SERVICE, 2021–2027 (USD MILLION)
TABLE 96 UNITED STATES: MARKET SIZE, BY DATA TYPE, 2016–2020 (USD MILLION)
TABLE 97 UNITED STATES: MARKET SIZE, BY DATA TYPE, 2021–2027 (USD MILLION)
TABLE 98 UNITED STATES: MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION)
TABLE 99 UNITED STATES: MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION)
TABLE 100 UNITED STATES: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 101 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
TABLE 102 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 103 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
TABLE 104 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020(USD, MILLION)
TABLE 105 UNITED STATES: MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION)
12.2.4 CANADA
TABLE 106 CANADA: DATA MONETIZATION MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 107 CANADA: MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)
TABLE 108 CANADA: MARKET SIZE, BY SERVICE,  2016–2020 (USD MILLION)
TABLE 109 CANADA: MARKET SIZE, BY SERVICE, 2021–2027 (USD MILLION)
TABLE 110 CANADA: MARKET SIZE, BY DATA TYPE, 2016–2020 (USD MILLION)
TABLE 111 CANADA: MARKET SIZE, BY DATA TYPE, 2021–2027 (USD MILLION)
TABLE 112 CANADA: MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION)
TABLE 113 CANADA: MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION)
TABLE 114 CANADA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 115 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
TABLE 116 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 117 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
TABLE 118 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)
TABLE 119 CANADA: MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION)
12.3 EUROPE
12.3.1 EUROPE: DATA MONETIZATION MARKET DRIVERS
12.3.2 EUROPE: COVID-19 IMPACT
TABLE 120 EUROPE: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 121 EUROPE: MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)
TABLE 122 EUROPE: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 123 EUROPE: MARKET SIZE, BY SERVICE, 2021–2027 (USD MILLION)
TABLE 124 EUROPE: MARKET SIZE, BY DATA TYPE, 2016–2020 (USD MILLION)
TABLE 125 EUROPE: MARKET SIZE, BY DATA TYPE, 2021–2027 (USD MILLION)
TABLE 126 EUROPE: MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION)
TABLE 127 EUROPE: MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION)
TABLE 128 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 129 EUROPE: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
TABLE 130 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 131 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
TABLE 132 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)
TABLE 133 EUROPE: MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION)
TABLE 134 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
TABLE 135 EUROPE: MARKET SIZE, BY COUNTRY, 2021–2027 (USD MILLION)
12.3.3 UNITED KINGDOM
12.3.4 GERMANY
12.3.5 FRANCE
12.3.6 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: DATA MONETIZATION MARKET DRIVERS
12.4.2 ASIA PACIFIC: COVID-19 IMPACT
FIGURE 45 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 136 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 137 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2021–2027 (USD MILLION)
TABLE 138 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 139 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2021–2027 (USD MILLION)
TABLE 140 ASIA PACIFIC: MARKET SIZE, BY DATA TYPE, 2016–2020 (USD MILLION)
TABLE 141 ASIA PACIFIC: MARKET SIZE, BY DATA TYPE, 2021–2027 (USD MILLION)
TABLE 142 ASIA PACIFIC: MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020(USD MILLION)
TABLE 143 ASIA PACIFIC: MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION)
TABLE 144 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 145 ASIA PACIFIC: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
TABLE 146 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 147 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
TABLE 148 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)
TABLE 149 ASIA PACIFIC: MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION)
TABLE 150 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
TABLE 151 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2021–2027 (USD MILLION)
12.4.3 AUSTRALIA AND NEW ZEALAND
12.4.4 CHINA
12.4.5 JAPAN
12.4.6 SINGAPORE
12.4.7 REST OF ASIA PACIFIC
12.5 MIDDLE EAST AND AFRICA
12.5.1 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET DRIVERS
12.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
TABLE 152 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 153 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)
TABLE 154 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 155 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2021–2027 (USD MILLION)
TABLE 156 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA TYPE, 2016–2020 (USD MILLION)
TABLE 157 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DATA TYPE, 2021–2027 (USD MILLION)
TABLE 158 MIDDLE EAST AND AFRICA: MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION)
TABLE 159 MIDDLE EAST AND AFRICA: DATA MONETIZATION MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION)
TABLE 160 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 161 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
TABLE 162 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 163 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
TABLE 164 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020(USD MILLION)
TABLE 165 MIDDLE EAST AND AFRICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION)
TABLE 166 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
TABLE 167 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2021–2027 (USD MILLION)
12.5.3 KINGDOM OF SAUDI ARABIA
12.5.4 UNITED ARAB EMIRATES
12.5.5 SOUTH AFRICA
12.5.6 REST OF MIDDLE EAST AND AFRICA
12.6 LATIN AMERICA
12.6.1 LATIN AMERICA: DATA MONETIZATION MARKET DRIVERS
12.6.2 LATIN AMERICA: COVID-19 IMPACT
TABLE 168 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 169 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)
TABLE 170 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 171 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2021–2027 (USD MILLION)
TABLE 172 LATIN AMERICA: MARKET SIZE, BY DATA TYPE, 2016–2020 (USD MILLION)
TABLE 173 LATIN AMERICA: MARKET SIZE, BY DATA TYPE, 2021–2027 (USD MILLION)
TABLE 174 LATIN AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION)
TABLE 175 LATIN AMERICA: MARKET SIZE, BY BUSINESS FUNCTION, 2021–2027 (USD MILLION)
TABLE 176 LATIN AMERICA: DATA MONETIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 177 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)
TABLE 178 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 179 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)
TABLE 180 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)
TABLE 181 LATIN AMERICA: MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2027 (USD MILLION)
TABLE 182 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
TABLE 183 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2021–2027 (USD MILLION)
12.6.3 BRAZIL
12.6.4 MEXICO
12.6.5 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE (Page No. – 169)
13.1 INTRODUCTION
FIGURE 46 MARKET EVALUATION FRAMEWORK
13.2 MARKET SHARE ANALYSIS
FIGURE 47 MARKET SHARE ANALYSIS OF COMPANIES IN THE DATA MONETIZATION MARKET
13.3 MARKET RANKING
FIGURE 48 MARKET RANKING IN 2021
13.4 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS
FIGURE 49 HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2017-2021
13.5 KEY MARKET DEVELOPMENTS
13.5.1 NEW LAUNCHES
TABLE 184 MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2019-2022
TABLE 185 MARKET: DEALS, 2019-2020
13.6 COMPANY EVALUATION QUADRANT
13.6.1 STARS
13.6.2 EMERGING LEADERS
13.6.3 PERVASIVE PLAYERS
13.6.4 PARTICIPANTS
FIGURE 50 DATA MONETIZATION MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021

14 COMPANY PROFILES (Page No. – 178)
14.1 INTRODUCTION
14.2 KEY COMPANIES
(Business overview, Products/solutions/services offered, Recent Developments, MNM view)*
14.2.1 MICROSOFT
TABLE 186 MICROSOFT: BUSINESS OVERVIEW
FIGURE 51 MICROSOFT: COMPANY SNAPSHOT
TABLE 187 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 188 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 189 MICROSOFT: DEALS
14.2.2 ORACLE
TABLE 190 ORACLE: BUSINESS OVERVIEW
FIGURE 52 ORACLE: COMPANY SNAPSHOT
TABLE 191 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 192 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 193 ORACLE: DEALS
14.2.3 SALESFORCE
TABLE 194 SALESFORCE: BUSINESS OVERVIEW
FIGURE 53 SALESFORCE: COMPANY SNAPSHOT
TABLE 195 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 196 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 197 SALESFORCE: DEALS
14.2.4 SAS
TABLE 198 SAS: BUSINESS OVERVIEW
TABLE 199 SAS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 200 SAS: DEALS
14.2.5 TIBCO SOFTWARE
TABLE 201 TIBCO SOFTWARE: BUSINESS OVERVIEW
TABLE 202 TIBCO SOFTWARE: SOLUTIONS/SERVICES OFFERED
TABLE 203 TIBCO SOFTWARE: PRODUCT LAUNCHES
TABLE 204 TIBCO SOFTWARE: DEALS
14.2.6 IBM
TABLE 205 IBM: BUSINESS OVERVIEW
FIGURE 54 IBM: COMPANY SNAPSHOT
TABLE 206 IBM: SOLUTIONS OFFERED
TABLE 207 IBM: PRODUCT LAUNCHES
14.2.7 QLIK
TABLE 208 QLIK: BUSINESS OVERVIEW
TABLE 209 QLIK: SOLUTIONS OFFERED
TABLE 210 QLIK: DEALS
14.2.8 SAP
TABLE 211 SAP: BUSINESS OVERVIEW
FIGURE 55 SAP: COMPANY SNAPSHOT
TABLE 212 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 213 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 214 SAP: DEALS
14.2.9 LOOKER
TABLE 215 LOOKER: BUSINESS OVERVIEW
TABLE 216 LOOKER: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 217 LOOKER: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 218 LOOKER: DEALS
14.2.10 THOUGHTSPOT
TABLE 219 THOUGHTSPOT: BUSINESS OVERVIEW
TABLE 220 THOUGHTSPOT: PRODUCTS/SOLUTION/SOLUTIONS OFFERED
TABLE 221 THOUGHTSPOT: PRODUCT LAUNCHES
TABLE 222 THOUGHTSPOT: DEALS
14.2.11 SISENSE
TABLE 223 SISENSE: BUSINESS OVERVIEW
TABLE 224 SISENSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 225 SISENSE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 226 SISENSE: DEALS
14.2.12 DOMO
TABLE 227 DOMO: BUSINESS OVERVIEW
FIGURE 56 DOMO: COMPANY SNAPSHOT
TABLE 228 DOMO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 229 DOMO: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 230 DOMO: DEALS
14.2.13 ACCENTURE
14.2.14 VIRTUSA
14.2.15 INFOSYS
14.2.16 1010DATA
14.2.17 INFOR
14.2.18 RELTIO
14.2.19 DATAROBOT
14.2.20 OPENWAVE MOBILITY
14.2.21 NETSCOUT
14.2.22 ADASTRA
14.2.23 OPTIVA
14.2.24 NESS
14.2.25 COMVIVA
14.3 STARTUP/SME PROFILES
14.3.1 MONETIZE
14.3.2 ELEVONDATA
14.3.3 EMU ANALYTICS
14.3.4 NARRATIVE

*Details on Business overview, Products/solutions/services offered, Recent Developments, MNM view might not be captured in case of unlisted companies.

15 ADJACENT MARKET (Page No. – 233)
     15.1 INTRODUCTION
15.1.1 RELATED MARKETS
15.1.2 LIMITATIONS
15.2 MASTER DATA MANAGEMENT MARKET
15.2.1 MARKET DEFINITION
15.2.2 MARKET OVERVIEW
15.2.3 INTRODUCTION
TABLE 231 MASTER DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
TABLE 232 MASTER DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
15.2.4 SOLUTIONS
TABLE 233 SOLUTIONS: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
TABLE 234 SOLUTIONS: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
TABLE 235 SOLUTIONS: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 236 SOLUTIONS: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
TABLE 237 SOLUTIONS: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 238 SOLUTIONS: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
TABLE 239 SOLUTIONS: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 240 SOLUTIONS: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
TABLE 241 SOLUTIONS: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 242 SOLUTIONS: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
TABLE 243 SOLUTIONS: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 244 SOLUTIONS: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
15.2.5 SERVICES
TABLE 245 SERVICES: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
TABLE 246 SERVICES: MASTER DATA MANAGEMENT MARKET SIZE, BY REGION,  2020–2025 (USD MILLION)
TABLE 247 SERVICES: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 248 SERVICES: NORTH AMERICA MASTER DATA MANAGEMENT MARKET SIZE,  BY COUNTRY, 2020–2025 (USD MILLION)
TABLE 249 SERVICES: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 250 SERVICES: EUROPE MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
TABLE 251 SERVICES: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 252 SERVICES: ASIA PACIFIC MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
TABLE 253 SERVICES: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 254 SERVICES: MIDDLE EAST AND AFRICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
TABLE 255 SERVICES: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2014–2019 (USD MILLION)
TABLE 256 SERVICES: LATIN AMERICA MASTER DATA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION)
15.3 DATA SCIENCE PLATFORM MARKET
15.3.1 MARKET DEFINITION
15.3.2 MARKET OVERVIEW
TABLE 257 GLOBAL DATA SCIENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2017–2024 (USD MILLION, Y-O-Y %)
15.3.3 DATA SCIENCE PLATFORM MARKET, BY DEPLOYMENT MODE
TABLE 258 DATA SCIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2017–2024 (USD MILLION)
15.3.4 ON-PREMISES
TABLE 259 ON-PREMISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
15.3.5 CLOUD
TABLE 260 CLOUD: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
15.3.6 DATA SCIENCE PLATFORM MARKET, BY ORGANIZATION SIZE
TABLE 261 DATA SCIENCE PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
15.3.7 LARGE ENTERPRISES
TABLE 262 LARGE ENTERPRISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
15.3.8 SMALL AND MEDIUM-SIZED ENTERPRISES
TABLE 263 SMALL AND MEDIUM-SIZED ENTERPRISES: DATA SCIENCE PLATFORM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)

16 APPENDIX (Page No. – 247)
16.1 DISCUSSION GUIDE
16.2 DATA MONETIZATION IN AGRICULTURE
16.2.1 INCREASING ADOPTION OF MOBILE TECHNOLOGIES AND DATA SENSING TECHNOLOGIES
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
16.4 AVAILABLE CUSTOMIZATIONS
16.5 RELATED REPORTS
16.6 AUTHOR DETAILS


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