조사회사 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2024년01월
Cloud Mobile Backend as a Service (BaaS) Market – Global Forecast to 2028
클라우드 모바일 백엔드서비스 (BaaS) 시장 : 서비스 유형(클라우드 스토리지 및 백업, 데이터베이스 관리), 플랫폼(Android, iOS), 애플리케이션 유형, 배포 모델, 조직 규모, 산업 및 지역별 – 2028년까지의 세계 예측
Cloud Mobile Backend as a Service (BaaS) Market by Service Type (Cloud Storage & Backup, Database Management), Platform (Android, iOS), Application Type, Deployment Model, Organization Size, Vertical and Region – Global Forecast to 2028
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| 구성 | 영문조사보고서 |
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Report Overview
The cloud mobile BaaS market size is expected to grow from USD 4.1 billion in 2023 to USD 9.2 billion by 2028 at a compound annual growth rate (CAGR) of 17.5% during the forecast period.
클라우드 모바일 BaaS 시장 규모는 예측 기간 동안 연평균 복합 성장률(CAGR) 17.5%로 2023년 41억 달러에서 2028년 92억 달러로 성장할 것으로 예상됩니다.
A number of impending developments in the quickly changing cloud mobile BaaS market could completely alter the sector. First of all, there has been a discernible change in the direction of a deeper integration of ML and AI capabilities in mobile BaaS platforms.
This integration aims to empower developers with advanced analytics, predictive insights, and automation features, enhancing the overall intelligence and efficiency of mobile applications. As businesses seek to leverage data-driven decision-making, the infusion of AI and ML into mobile BaaS is anticipated to provide more sophisticated tools for app personalization, user engagement, and performance optimization.
Secondly, there is an increasing focus on enhancing the security posture of mobile BaaS offerings. With the rising frequency and sophistication of cyber threats, security measures within cloud mobile BaaS are expected to evolve. This includes the implementation of more robust encryption standards, advanced authentication methods, and comprehensive compliance features to address the growing regulatory landscape. As mobile applications handle sensitive user data, upcoming changes in mobile BaaS will likely emphasize even stronger security protocols, ensuring that developers and businesses can build and deploy applications with confidence in the protection of user information. Overall, these upcoming changes underscore the industry’s commitment to innovation, intelligence, and security as key drivers in the evolution of cloud mobile BaaS solutions.
By platform, the iOS segment holds the highest CAGR during the forecast period.
The cloud mobile BaaS market, by platform, is segmented into Android, iOS, and other platforms. The iOS segment is estimated to grow at the highest CAGR during the forecasted cloud mobile BaaS market. The iOS platform segment holds a crucial role in the cloud mobile BaaS market, serving as a specialized component tailored to the development needs of iOS applications. Given the widespread use of Apple devices and the iOS operating system, compatibility within mobile BaaS is essential for developers aiming to create seamless and optimized experiences for iPhone and iPad users. This segment encompasses a suite of tools, APIs, and services designed specifically for iOS app development, streamlining backend integration processes such as data storage, user authentication, and push notifications. By offering iOS-specific functionalities, mobile BaaS providers empower developers to build feature-rich and responsive applications while ensuring compatibility with the unique requirements of the iOS ecosystem. As businesses recognize the significance of catering to iOS users, the iOS platform segment within mobile BaaS becomes a key enabler for delivering high-quality, consistent, and user-friendly mobile applications on Apple devices.
Based on application type, the mobile apps segment holds the largest market share during the forecast period.
By application type, the cloud MBaaS market is divided into web apps and mobile apps. Over the course of the projection period, the mobile apps sector is anticipated to hold the biggest market share. In the cloud mobile BaaS industry, the mobile apps segment plays a crucial role in offering a specialised framework for the creation and implementation of mobile applications. This market segment includes a range of backend services and tools designed specifically to meet the requirements of mobile app developers. These services and tools include push notifications, user authentication, seamless data storage, and third-party service integration. Mobile BaaS, which falls under the mobile apps application type, helps developers to improve scalability, expedite time-to-market, and optimise the development process by concentrating on the unique requirements of mobile applications. This expertise fosters agility and efficiency in the construction of diverse and responsive mobile applications across multiple sectors and use cases by allowing developers to focus on developing novel features and optimising user experiences.
Based on the deployment, the hybrid cloud segment holds the highest CAGR during the forecast period.
The cloud mobile BaaS market by deployment model, is segmented into public cloud, private cloud, and hybrid cloud. The hybrid cloud segment is expected to hold the highest CAGR during the forecast period. The hybrid cloud deployment model segment in the cloud mobile BaaS market plays a pivotal role in offering a flexible and adaptive infrastructure for mobile app development. Hybrid cloud deployment allows businesses to integrate both public and private cloud environments, providing a balanced solution that combines the scalability of public clouds with the security of private clouds. In the context of mobile BaaS, the hybrid model enables developers to leverage a mix of on-premises and cloud-based resources, optimizing performance and accommodating specific regulatory or security requirements. This segment facilitates seamless data storage, processing, and application hosting, empowering developers to build mobile applications with enhanced agility while maintaining control over critical aspects of their infrastructure. The hybrid cloud deployment model within cloud mobile BaaS emerges as a strategic choice for businesses seeking a versatile solution that aligns with their unique operational needs and regulatory considerations in the rapidly evolving mobile application landscape.
Breakdown of primaries
Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant companies involved in the cloud mobile BaaS market were interviewed in-depth.
§ By Company: Tier I: 33%, Tier II: 25%, and Tier III: 42%
§ By Designation: C-Level Executives: 31%, Director Level: 34%, and Others: 35%
§ By Region: North America: 42%, Europe: 28%, Asia Pacific: 22%, Rest of World: 8%
Some of the significant cloud mobile BaaS market vendors are vendors AWS (US), Google (US), Microsoft (US), Oracle (US), MongoDB (US), IBM (US), Rackspace Technology (US), Progress (US), Temenos (Switzerland), and Cloudflare (US).
Research coverage:
The cloud mobile BaaS market is covered across segments in the market report. The market size and growth potential are to be estimated for many segments, including those based on deployment model, organisation size, vertical, region, service type, platform, and application type. It contains a thorough competition analysis of the major market participants, together with information about their businesses, important observations about their product and service offerings, current trends, and important market strategies.
Reasons to buy this report:
With information on the most accurate estim ates of revenue for the whole cloud mobile BaaS industry as well as its subsegments, the research will be beneficial to market leaders and recent newcomers. Stakeholders will benefit from this report’s increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges as well as aids players in understanding the pulse of the industry.
The report provides insights on the following pointers:
Analysis of key drivers (Growing mobile app-driven economies demand BaaS, Rising smartphone usage, BaaS helps developers concentrate on the frontend for faster development and deployment Serverless architecture adoption), restraints (Higher CAPEX demand for BaaS, Dependency on service providers), opportunities (Mobile apps and mobile games gaining popularity among the end-users, High growth in cloud services, Growing trends of big data and analytics), and challenges (Security and privacy concerns, Vendor lock-in) influencing the growth of the cloud mobile BaaS market.
• Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the cloud mobile BaaS industry.
• Market Development: In-depth details regarding profitable markets: the paper examines the global cloud mobile BaaS industry.
• Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and cloud mobile BaaS.
• Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the cloud mobile BaaS industry, such as AWS (US), Google (US), Microsoft (US), Oracle (US), and MongoDB (US).
Table of Contents
1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.2.1 INCLUSIONS AND EXCLUSIONS 40
1.3 MARKET SCOPE 41
1.3.1 MARKET SEGMENTATION 41
1.3.2 REGIONS COVERED 42
1.4 YEARS CONSIDERED 42
1.5 CURRENCY CONSIDERED 43
TABLE 1 USD EXCHANGE RATES, 2018–2022 43
1.6 STAKEHOLDERS 43
1.7 SUMMARY OF CHANGES 44
1.7.1 RECESSION IMPACT 44
2 RESEARCH METHODOLOGY 46
2.1 RESEARCH DATA 46
FIGURE 1 CLOUD MOBILE BACKEND AS A SERVICE MARKET: RESEARCH DESIGN 47
2.1.1 SECONDARY DATA 47
2.1.2 PRIMARY DATA 48
2.1.2.1 Breakup of primary profiles 49
2.1.2.2 Key insights from industry experts 49
2.2 MARKET SIZE ESTIMATION 50
FIGURE 2 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 50
2.2.1 TOP-DOWN APPROACH 51
FIGURE 3 APPROACH 1 (TOP-DOWN): REVENUE GENERATION FROM CLOUD MOBILE BACKEND AS A SERVICE VENDORS 51
2.2.2 BOTTOM-UP APPROACH 51
FIGURE 4 APPROACH 2 (BOTTOM-UP) 52
FIGURE 5 BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF VENDORS 53
FIGURE 6 CAGR PROJECTIONS FROM SUPPLY SIDE 54
FIGURE 7 CLOUD MOBILE BACKEND AS A SERVICE MARKET: RESEARCH FLOW 54
2.3 MARKET FORECAST 55
TABLE 2 FACTOR ANALYSIS 55
2.4 DATA TRIANGULATION 56
FIGURE 8 CLOUD MOBILE BACKEND AS A SERVICE MARKET: DATA TRIANGULATION 56
2.5 IMPACT OF RECESSION ON GLOBAL CLOUD MOBILE BACKEND AS A SERVICE MARKET 57
2.6 RESEARCH ASSUMPTIONS 58
TABLE 3 ASSUMPTIONS 58
2.7 LIMITATIONS AND RISK ASSESSMENT 60
FIGURE 9 LIMITATIONS 60
3 EXECUTIVE SUMMARY 61
FIGURE 10 CLOUD MOBILE BACKEND AS A SERVICE MARKET SNAPSHOT, 2020–2028 62
FIGURE 11 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TOP SEGMENTS WITH HIGHEST CAGR DURING FORECAST PERIOD 63
FIGURE 12 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 64
4 PREMIUM INSIGHTS 65
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR KEY PLAYERS IN CLOUD MOBILE BACKEND AS A SERVICE MARKET 65
FIGURE 13 GROWING AWARENESS ABOUT DATA SECURITY AND PRIVACY CONCERNS IN MOBILE AND WEB APPLICATIONS TO DRIVE MARKET 65
4.2 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE 66
FIGURE 14 USER AUTHENTICATION & AUTHORIZATION SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 66
4.3 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE 66
FIGURE 15 MOBILE APPS SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 66
4.4 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM 67
FIGURE 16 ANDROID SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 67
4.5 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL 67
FIGURE 17 PUBLIC CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 67
4.6 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE 68
FIGURE 18 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 68
4.7 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL 68
FIGURE 19 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 68
4.8 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION 69
FIGURE 20 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 69
5 MARKET OVERVIEW AND INDUSTRY TRENDS 70
5.1 INTRODUCTION 70
5.2 MARKET DYNAMICS 70
FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CLOUD MOBILE BACKEND AS A SERVICE MARKET 70
5.2.1 DRIVERS 71
5.2.1.1 Proliferation of mobile apps 71
5.2.1.2 Rising smartphone usage increasing demand for advanced mobile applications 71
FIGURE 22 GROWTH OF SMARTPHONE USERS 72
5.2.1.3 Focus on frontend development accelerating overall app development and deployment process 72
5.2.1.4 Adoption of serverless architecture 72
5.2.2 RESTRAINTS 73
5.2.2.1 Higher CAPEX to adopt BaaS 73
5.2.2.2 Dependency on service providers 74
5.2.3 OPPORTUNITIES 74
5.2.3.1 Mobile apps and mobile games gaining popularity 74
5.2.3.2 High growth of cloud services 75
5.2.3.3 Growing trends of big data and analytics 75
5.2.4 CHALLENGES 76
5.2.4.1 Security and privacy concerns 76
5.2.4.2 Vendor lock-in hindering transition to alternative platforms or services 76
5.3 CASE STUDY ANALYSIS 77
5.3.1 PROGRESS HEALTH CLOUD HELPED CANOPY ACHIEVE 70% COST SAVINGS AND DIGITAL EXPERIENCES FOR PATIENTS 77
5.3.2 AIRBUS STREAMLINED DEVELOPMENT PROCESS AND CUT TIME TO MARKET BY DEPLOYING MULESOFT’S ANYPOINT STUDIO AND ANYPOINT EXCHANGE 78
5.3.3 FLOWE LAUNCHED MOST ETHICAL AND INNOVATIVE MOBILE BANKING APP WITH TEMENOS 78
5.3.4 EQUINOR GAS SUPPLIER BALANCED ACROSS GAS NETWORK AND APPLIED ITS B2B INTEGRATION NETWORK WITH AXWAY 79
5.3.5 SIRIO RETAIL OPERATIONS LTD. REDUCED MANUAL PROCESSES AND IMPROVED DATA ACCURACY BY DEPLOYING MICROSOFT DYNAMICS 365 80
5.4 ECOSYSTEM 80
FIGURE 23 CLOUD MOBILE BACKEND AS A SERVICE MARKET ECOSYSTEM 81
5.5 VALUE CHAIN ANALYSIS 81
FIGURE 24 CLOUD MOBILE BACKEND AS A SERVICE MARKET: VALUE CHAIN ANALYSIS 82
5.6 PRICING ANALYSIS 82
5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION 83
TABLE 4 INDICATIVE PRICING ANALYSIS OF CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SOLUTION 83
5.6.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY ORGANIZATION SIZE 84
TABLE 5 INDICATIVE PRICING ANALYSIS OF CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE 84
5.7 PATENT ANALYSIS 85
FIGURE 25 NUMBER OF PATENTS PUBLISHED, 2013–2023 85
FIGURE 26 TOP 10 PATENT APPLICANTS (GLOBAL) IN 2023 86
TABLE 6 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TOP 10 PATENT OWNERS 86
TABLE 7 CLOUD MOBILE BACKEND AS A SERVICE MARKET: LIST OF PATENTS 87
5.8 TECHNOLOGY ANALYSIS 88
5.8.1 KEY TECHNOLOGIES 88
5.8.1.1 Containerization and Microservices 88
5.8.1.2 Serverless Computing 89
5.8.1.3 Artificial Intelligence (AI) and Machine Learning (ML) 89
5.8.2 COMPLEMENTARY TECHNOLOGIES 90
5.8.2.1 Database Technologies 90
5.8.2.2 Cloud Computing 90
5.8.2.3 API Gateways 90
5.8.3 ADJACENT TECHNOLOGIES 91
5.8.3.1 5G Technology 91
5.8.3.2 Edge Computing 91
5.8.3.3 Blockchain 91
5.8.3.4 IoT 92
5.9 REGULATORY LANDSCAPE 92
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 8 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 9 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 10 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
TABLE 11 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 93
5.9.2 REGULATIONS, BY REGION 94
5.9.2.1 North America 94
5.9.2.2 Europe 95
5.9.2.3 Asia Pacific 95
5.9.2.4 Middle East & South Africa 95
5.9.2.5 Latin America 96
5.9.3 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 96
5.9.3.1 General Data Protection Regulation (GDPR) 96
5.9.3.2 Securities and Exchange Commission (SEC) Rule 17a-4 96
5.9.3.3 ISO/IEC 27001 96
5.9.3.4 System and Organization Controls (SOCs) 2 Type II Compliance 96
5.9.3.5 Financial Industry Regulatory Authority (FINRA) 97
5.9.3.6 Freedom of Information Act (FOIA) 97
5.9.3.7 Health Insurance Portability and Accountability Act (HIPPA) 97
5.10 PORTER’S FIVE FORCES ANALYSIS 97
FIGURE 27 PORTER’S FIVE FORCES’ IMPACT ON CLOUD MOBILE BACKEND AS A SERVICE MARKET 98
TABLE 12 CLOUD MOBILE BACKEND AS A SERVICE MARKET: PORTER’S FIVE FORCES ANALYSIS 98
5.10.1 THREAT OF NEW ENTRANTS 98
5.10.2 THREAT OF SUBSTITUTES 99
5.10.3 BARGAINING POWER OF SUPPLIERS 99
5.10.4 BARGAINING POWER OF BUYERS 99
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 99
5.11 KEY CONFERENCES & EVENTS 99
TABLE 13 CLOUD MOBILE BACKEND AS A SERVICE MARKET: KEY CONFERENCES AND EVENTS IN 2024–2025 99
5.12 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 100
FIGURE 28 CLOUD MOBILE BACKEND AS A SERVICE MARKET: TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 100
5.13 KEY STAKEHOLDERS & BUYING CRITERIA 101
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 101
FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 101
5.13.2 BUYING CRITERIA 102
FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
TABLE 15 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 102
5.14 BUSINESS MODEL ANALYSIS 102
5.14.1 PRICING MODEL 102
5.14.1.1 Subscription-based Model 103
5.14.1.2 Pay-as-You-Go Model 103
5.14.1.3 Freemium Model 103
5.14.2 PARTNERSHIP & INTEGRATIONS 103
5.14.2.1 Strategic Partnerships 103
5.14.2.2 Third-party Integrations 104
5.14.2.3 Developer Ecosystem Support 104
5.14.2.4 Custom Integration Services 104
5.14.2.5 Open API Standards 105
5.14.3 SUPPORT & TRAINING MODEL 105
5.14.4 DATA SECURITY & COMPLIANCE MODEL 105
6 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE 106
6.1 INTRODUCTION 107
6.1.1 SERVICE TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 107
FIGURE 31 USER AUTHENTICATION & AUTHORIZATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 107
TABLE 16 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 107
TABLE 17 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 108
6.2 CLOUD STORAGE & BACKUP 108
6.2.1 CLOUD STORAGE & BACKUP TO OFFER SECURE AND SCALABLE OPERATIONS, COST-EFFECTIVENESS, AND REDUCTION OF DATA LOSS RISK 108
TABLE 18 CLOUD STORAGE & BACKUP: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 108
TABLE 19 CLOUD STORAGE & BACKUP: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 109
6.3 USER AUTHENTICATION & AUTHORIZATION 109
6.3.1 USER AUTHENTICATION & AUTHORIZATION SERVICES TO STREAMLINE USER ONBOARDING PROCESS AND ENHANCE OVERALL APPLICATION SECURITY 109
TABLE 20 USER AUTHENTICATION & AUTHORIZATION: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 109
TABLE 21 USER AUTHENTICATION & AUTHORIZATION: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 110
6.4 DATABASE MANAGEMENT 110
6.4.1 DATABASE MANAGEMENT TO SIMPLIFY DATABASE ADMINISTRATION, SCALE AUTOMATICALLY TO HANDLE WORKLOADS, AND INTEGRATE WITH PROGRAMMING LANGUAGES AND FRAMEWORKS 110
TABLE 22 DATABASE MANAGEMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 110
TABLE 23 DATABASE MANAGEMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 111
6.5 PUSH NOTIFICATIONS 111
6.5.1 PUSH NOTIFICATION SERVICES TO SEND TIMELY AND RELEVANT UPDATES, INCREASE USER ENGAGEMENT, AND DRIVE USER RETENTION 111
TABLE 24 PUSH NOTIFICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 111
TABLE 25 PUSH NOTIFICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 112
6.6 OTHER SERVICE TYPES 112
TABLE 26 OTHER SERVICE TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 112
TABLE 27 OTHER SERVICE TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 113
7 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM 114
7.1 INTRODUCTION 115
7.1.1 PLATFORMS: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 115
FIGURE 32 IOS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 115
TABLE 28 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 115
TABLE 29 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 116
7.2 ANDROID 116
7.2.1 FLEXIBILITY TO CHOOSE CLOUD SERVICE PROVIDERS, VAST GLOBAL USER BASE, AND SEAMLESS INTEGRATION WITH DEVICES TO DRIVE MARKET 116
TABLE 30 ANDROID: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 116
TABLE 31 ANDROID: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 117
7.3 IOS 117
7.3.1 NEED FOR SEAMLESS DATA SYNCHRONIZATION ACROSS MULTIPLE APPLE DEVICES THROUGH ICLOUD AND LEVERAGING SECURITY FEATURES TO PROPEL MARKET 117
TABLE 32 IOS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 117
TABLE 33 IOS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 118
7.4 OTHER PLATFORMS 118
TABLE 34 OTHER PLATFORMS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 118
TABLE 35 OTHER PLATFORMS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 119
8 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE 120
8.1 INTRODUCTION 121
8.1.1 ORGANIZATION SIZES: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 121
FIGURE 33 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 121
TABLE 36 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 121
TABLE 37 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 122
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 122
8.2.1 SMES TO TAILOR CLOUD SOLUTIONS FOR SEAMLESS DIGITAL TRANSFORMATION 122
TABLE 38 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 122
TABLE 39 SMALL AND MEDIUM-SIZED ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 122
8.3 LARGE ENTERPRISES 123
8.3.1 LARGE ENTERPRISES TO LEVERAGE CLOUD FOR SCALABLE AND SECURE DIGITAL INNOVATION 123
TABLE 40 LARGE ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 123
TABLE 41 LARGE ENTERPRISES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 123
9 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL 124
9.1 INTRODUCTION 125
9.1.1 DEPLOYMENT MODELS: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 125
FIGURE 34 PUBLIC CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 125
TABLE 42 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 125
TABLE 43 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 126
9.2 PUBLIC CLOUD 126
9.2.1 PUBLIC CLOUD TO OFFER SCALABILITY, FLEXIBILITY, AND COST-EFFECTIVENESS 126
TABLE 44 PUBLIC CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 126
TABLE 45 PUBLIC CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 126
9.3 PRIVATE CLOUD 127
9.3.1 PRIVATE CLOUD TO PROVIDE CONTROL OVER SERVERS, INFRASTRUCTURE, AND SYSTEMS AND TAILORED SECURITY AND COMPLIANCE 127
TABLE 46 PRIVATE CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 127
TABLE 47 PRIVATE CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 127
9.4 HYBRID CLOUD 128
9.4.1 HYBRID CLOUD TO OFFER FLEXIBILITY TO LEVERAGE BENEFITS OF BOTH PUBLIC AND PRIVATE CLOUDS BASED ON SPECIFIC REQUIREMENTS 128
TABLE 48 HYBRID CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 128
TABLE 49 HYBRID CLOUD: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 128
10 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE 129
10.1 INTRODUCTION 130
10.1.1 APPLICATION TYPES: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 130
FIGURE 35 MOBILE APPS SEGMENT TO ACCOUNT FOR LARGER MARKET DURING FORECAST PERIOD 130
TABLE 50 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 131
TABLE 51 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 131
10.2 MOBILE APPS 131
10.2.1 RISING DEMAND FOR FEATURE-RICH, RESPONSIVE MOBILE APPLICATIONS AND NEED FOR SCALABILITY AND FLEXIBILITY TO DRIVE MARKET 131
TABLE 52 MOBILE APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 131
TABLE 53 MOBILE APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 132
10.3 WEB APPS 132
10.3.1 DEMAND FOR PLATFORMS TO PROVIDE SCALABLE AND SECURE BACKEND SERVICES TO WEB DEVELOPERS 132
TABLE 54 WEB APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 132
TABLE 55 WEB APPS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 133
11 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL 134
11.1 INTRODUCTION 135
FIGURE 36 BFSI VERTICAL TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 135
11.1.1 VERTICALS: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 135
TABLE 56 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 136
TABLE 57 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 136
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 137
TABLE 58 BFSI: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 137
TABLE 59 BFSI: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 137
11.2.1 BFSI: APPLICATION AREAS 137
11.2.1.1 Security & Compliance 137
11.2.1.2 Application Development 137
11.2.1.3 Load Management 138
11.2.1.4 Other BFSI Application Areas 138
11.3 TELECOMMUNICATIONS 138
TABLE 60 TELECOMMUNICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 138
TABLE 61 TELECOMMUNICATIONS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 139
11.3.1 TELECOMMUNICATIONS: APPLICATION AREAS 139
11.3.1.1 Mobile Network Management 139
11.3.1.2 Communication Apps 139
11.3.1.3 Mobile Data Analytics 139
11.3.1.4 Other Telecommunication Application Areas 139
11.4 IT & ITES 140
TABLE 62 IT & ITES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 140
TABLE 63 IT & ITES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 140
11.4.1 IT & ITES: APPLICATION AREAS 140
11.4.1.1 Prototyping & Iteration 140
11.4.1.2 Resource Management 141
11.4.1.3 Cross-platform Development 141
11.4.1.4 Other IT & ITeS Application Areas 141
11.5 RETAIL & CONSUMER GOODS 141
TABLE 64 RETAIL & CONSUMER GOODS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 142
TABLE 65 RETAIL & CONSUMER GOODS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 142
11.5.1 RETAIL & CONSUMER GOODS: APPLICATION AREAS 142
11.5.1.1 Mobile Shopping 142
11.5.1.2 Customer Experience 142
11.5.1.3 Inventory Management 143
11.5.1.4 Other Retail & Consumer Goods Application Areas 143
11.6 MANUFACTURING 143
TABLE 66 MANUFACTURING: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 143
TABLE 67 MANUFACTURING: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 144
11.6.1 MANUFACTURING: APPLICATION AREAS 144
11.6.1.1 Supply Chain Management 144
11.6.1.2 Field Service Applications 144
11.6.1.3 Asset Tracking 144
11.6.1.4 Other Manufacturing Application Areas 144
11.7 MEDIA & ENTERTAINMENT 145
TABLE 68 MEDIA & ENTERTAINMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 145
TABLE 69 MEDIA & ENTERTAINMENT: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 145
11.7.1 MEDIA & ENTERTAINMENT: APPLICATION AREAS 146
11.7.1.1 User Engagement 146
11.7.1.2 Content Delivery 146
11.7.1.3 Interactive Gaming 146
11.7.1.4 Other Media & Entertainment Application Areas 146
11.8 HEALTHCARE & LIFE SCIENCES 146
TABLE 70 HEALTHCARE & LIFE SCIENCES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 147
TABLE 71 HEALTHCARE & LIFE SCIENCES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 147
11.8.1 HEALTHCARE & LIFE SCIENCES: APPLICATION AREAS 147
11.8.1.1 Patient Data Management 147
11.8.1.2 Telemedicine Solutions 147
11.8.1.3 Clinical Trials 148
11.8.1.4 Other Healthcare & Life Science Application Areas 148
11.9 OTHER VERTICALS 148
TABLE 72 OTHER VERTICALS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 149
TABLE 73 OTHER VERTICALS: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 149
12 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION 150
12.1 INTRODUCTION 151
FIGURE 37 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD 151
TABLE 74 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2019–2022 (USD MILLION) 151
TABLE 75 CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY REGION, 2023–2028 (USD MILLION) 152
12.2 NORTH AMERICA 152
12.2.1 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 152
12.2.2 NORTH AMERICA: RECESSION IMPACT 153
FIGURE 38 NORTH AMERICA: MARKET SNAPSHOT 153
TABLE 76 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 154
TABLE 77 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 154
TABLE 78 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 154
TABLE 79 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 155
TABLE 80 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 155
TABLE 81 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 155
TABLE 82 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 155
TABLE 83 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 156
TABLE 84 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 156
TABLE 85 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 156
TABLE 86 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 157
TABLE 87 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 157
TABLE 88 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 157
TABLE 89 NORTH AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 158
12.2.3 US 158
12.2.3.1 Need to efficiently manage user authentication and real-time data synchronization and ensure robustness of mobile applications to drive market 158
TABLE 90 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 158
TABLE 91 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 159
TABLE 92 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 159
TABLE 93 US: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 159
12.2.4 CANADA 159
12.2.4.1 Increasing importance of data security, privacy, and regulatory compliance and advent of digital economy powered by IoT to propel market 159
TABLE 94 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 160
TABLE 95 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 160
TABLE 96 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 161
TABLE 97 CANADA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 161
12.3 EUROPE 161
12.3.1 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 161
12.3.2 EUROPE: RECESSION IMPACT 162
TABLE 98 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 162
TABLE 99 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 163
TABLE 100 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 163
TABLE 101 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 163
TABLE 102 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 164
TABLE 103 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 164
TABLE 104 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 164
TABLE 105 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 164
TABLE 106 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 165
TABLE 107 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 165
TABLE 108 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 165
TABLE 109 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 166
TABLE 110 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 166
TABLE 111 EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 166
12.3.3 UK 167
12.3.3.1 MBaaS to help build feature-rich and scalable mobile applications efficiently by leveraging cloud-based infrastructure 167
TABLE 112 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 167
TABLE 113 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 167
TABLE 114 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 168
TABLE 115 UK: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 168
12.3.4 GERMANY 168
12.3.4.1 Cloud MBaaS platforms to provide essential tools and infrastructure to swiftly build, scale, and secure mobile apps 168
TABLE 116 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 169
TABLE 117 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 169
TABLE 118 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 169
TABLE 119 GERMANY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 169
12.3.5 FRANCE 170
12.3.5.1 MBaaS to offer various deployment models to cater to specific needs and preferences of businesses and developers 170
TABLE 120 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 170
TABLE 121 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 171
TABLE 122 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 171
TABLE 123 FRANCE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 171
12.3.6 ITALY 171
12.3.6.1 MBaaS to integrate IT services from various providers to help design, implement, and maintain efficient ecosystems 171
TABLE 124 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 172
TABLE 125 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 172
TABLE 126 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 172
TABLE 127 ITALY: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 173
12.3.7 REST OF EUROPE 173
TABLE 128 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 174
TABLE 129 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 174
TABLE 130 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 174
TABLE 131 REST OF EUROPE: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 174
12.4 ASIA PACIFIC 175
12.4.1 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 175
12.4.2 ASIA PACIFIC: RECESSION IMPACT 176
FIGURE 39 ASIA PACIFIC: REGIONAL SNAPSHOT 176
TABLE 132 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 177
TABLE 133 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 177
TABLE 134 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 177
TABLE 135 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 178
TABLE 136 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 178
TABLE 137 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 178
TABLE 138 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 178
TABLE 139 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 179
TABLE 140 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 179
TABLE 141 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 179
TABLE 142 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 180
TABLE 143 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 180
TABLE 144 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 180
TABLE 145 ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 181
12.4.3 CHINA 181
12.4.3.1 Presence of major cloud providers and focus on creating innovative mobile and web applications to drive market 181
TABLE 146 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 181
TABLE 147 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 182
TABLE 148 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 182
TABLE 149 CHINA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 182
12.4.4 JAPAN 182
12.4.4.1 Establishment of AI Technology Strategy Council, strong organic growth capabilities, and investment from leading companies to propel market 182
TABLE 150 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 183
TABLE 151 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 183
TABLE 152 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 183
TABLE 153 JAPAN: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 184
12.4.5 INDIA 184
12.4.5.1 Rising adoption of AI, developing IT infrastructure, and government’s AI-friendly initiatives to drive market 184
TABLE 154 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 184
TABLE 155 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 185
TABLE 156 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 185
TABLE 157 INDIA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 185
12.4.6 REST OF ASIA PACIFIC 185
TABLE 158 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 186
TABLE 159 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 186
TABLE 160 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 187
TABLE 161 REST OF ASIA PACIFIC: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 187
12.5 MIDDLE EAST & AFRICA 187
12.5.1 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 188
12.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 188
TABLE 162 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 189
TABLE 163 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 189
TABLE 164 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 189
TABLE 165 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 190
TABLE 166 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 190
TABLE 167 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 190
TABLE 168 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 190
TABLE 169 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 191
TABLE 170 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 191
TABLE 171 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 191
TABLE 172 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 192
TABLE 173 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 192
TABLE 174 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY/REGION, 2019–2022 (USD MILLION) 192
TABLE 175 MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY/REGION, 2023–2028 (USD MILLION) 193
12.5.3 GCC COUNTRIES 193
12.5.3.1 MBaaS to enhance service quality, reduce costs, and ensure compliance with local regulations in GCC countries 193
TABLE 176 GCC COUNTRIES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 193
TABLE 177 GCC COUNTRIES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 194
TABLE 178 GCC COUNTRIES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 194
TABLE 179 GCC COUNTRIES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 194
TABLE 180 GCC COUNTRIES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 194
TABLE 181 GCC COUNTRIES: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 195
12.5.3.2 KSA 195
12.5.3.3 UAE 195
12.5.3.4 Rest of GCC Countries 196
12.5.4 SOUTH AFRICA 196
12.5.4.1 Need for investments in analytical capabilities and integration to drive demand for MBaaS 196
TABLE 182 SOUTH AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 197
TABLE 183 SOUTH AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 197
TABLE 184 SOUTH AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 197
TABLE 185 SOUTH AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 198
12.5.5 REST OF MIDDLE EAST & AFRICA 198
TABLE 186 REST OF MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 199
TABLE 187 REST OF MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 199
TABLE 188 REST OF MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 199
TABLE 189 REST OF MIDDLE EAST & AFRICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 200
12.6 LATIN AMERICA 200
12.6.1 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET DRIVERS 200
12.6.2 LATIN AMERICA: RECESSION IMPACT 201
TABLE 190 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2019–2022 (USD MILLION) 201
TABLE 191 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY SERVICE TYPE, 2023–2028 (USD MILLION) 202
TABLE 192 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 202
TABLE 193 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 202
TABLE 194 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2019–2022 (USD MILLION) 203
TABLE 195 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY APPLICATION TYPE, 2023–2028 (USD MILLION) 203
TABLE 196 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION) 203
TABLE 197 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION) 203
TABLE 198 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 204
TABLE 199 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 204
TABLE 200 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 204
TABLE 201 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 205
TABLE 202 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 205
TABLE 203 LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 205
12.6.3 BRAZIL 206
12.6.3.1 Organizations to adopt big data analytics solutions to improve processes and productivity 206
TABLE 204 BRAZIL: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 206
TABLE 205 BRAZIL: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 206
TABLE 206 BRAZIL: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 207
TABLE 207 BRAZIL: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 207
12.6.4 MEXICO 207
12.6.4.1 Rising demand for cloud analytics, promising internet and IT services industry, and government investments to drive market 207
TABLE 208 MEXICO: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 207
TABLE 209 MEXICO: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 208
TABLE 210 MEXICO: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 208
TABLE 211 MEXICO: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 208
12.6.5 REST OF LATIN AMERICA 208
TABLE 212 REST OF LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2019–2022 (USD MILLION) 209
TABLE 213 REST OF LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY PLATFORM, 2023–2028 (USD MILLION) 209
TABLE 214 REST OF LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 209
TABLE 215 REST OF LATIN AMERICA: CLOUD MOBILE BACKEND AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 209
13 COMPETITIVE LANDSCAPE 210
13.1 INTRODUCTION 210
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 210
TABLE 216 OVERVIEW OF STRATEGIES ADOPTED BY KEY VENDORS 210
13.3 MARKET SHARE ANALYSIS 214
TABLE 217 CLOUD MOBILE BACKEND AS A SERVICE MARKET: DEGREE OF COMPETITION (CONSOLIDATED) 214
FIGURE 40 CLOUD MOBILE BACKEND AS A SERVICE MARKET: MARKET SHARE ANALYSIS 215
13.4 VENDOR PRODUCTS/BRAND COMPARISON 216
TABLE 218 VENDOR PRODUCTS/BRAND COMPARISON 216
13.5 REVENUE ANALYSIS 217
FIGURE 41 HISTORICAL REVENUE ANALYSIS, 2018–2022 (USD MILLION) 217
13.6 COMPANY EVALUATION MATRIX FOR KEY PLAYERS 219
FIGURE 42 COMPANY EVALUATION MATRIX FOR KEY PLAYERS: CRITERIA WEIGHTAGE, 2023 219
13.6.1 STARS 219
13.6.2 EMERGING LEADERS 220
13.6.3 PERVASIVE PLAYERS 220
13.6.4 PARTICIPANTS 220
FIGURE 43 CLOUD MOBILE BACKEND AS A SERVICE MARKET: COMPANY EVALUATION MATRIX, 2023 221
13.6.5 OVERALL COMPANY FOOTPRINT OF KEY PLAYERS 222
TABLE 219 OVERALL COMPANY FOOTPRINT 222
13.7 COMPANY EVALUATION MATRIX FOR START-UPS/SMES 222
FIGURE 44 COMPANY EVALUATION MATRIX FOR START-UPS/SMES: CRITERIA WEIGHTAGE, 2023 223
13.7.1 RESPONSIVE COMPANIES 223
13.7.2 PROGRESSIVE COMPANIES 223
13.7.3 DYNAMIC COMPANIES 223
13.7.4 STARTING BLOCKS 224
FIGURE 45 CLOUD MOBILE BACKEND AS A SERVICE MARKET: COMPANY EVALUATION MATRIX FOR START-UPS/SMES, 2023 224
TABLE 220 OVERALL COMPANY FOOTPRINT FOR START-UPS/SMES 225
13.7.5 COMPETITIVE BENCHMARKING 225
TABLE 221 CLOUD MOBILE BACKEND AS A SERVICE MARKET: DETAILED LIST OF KEY START-UPS/SMES 225
13.8 COMPANY FINANCIAL METRICS 226
FIGURE 46 CLOUD MOBILE BACKEND AS A SERVICE MARKET: COMPANY FINANCIAL METRICS, 2023 226
13.9 COMPETITIVE SCENARIO AND TRENDS 227
13.9.1 PRODUCT LAUNCHES 227
TABLE 222 CLOUD MOBILE BACKEND AS A SERVICE MARKET: PRODUCT LAUNCHES, MARCH 2021–JANUARY 2024 227
13.9.2 DEALS 232
TABLE 223 CLOUD MOBILE BACKEND AS A SERVICE MARKET: DEALS, JANUARY 2021–JANUARY 2024 232
14 COMPANY PROFILES 241
14.1 INTRODUCTION 241
14.2 MAJOR PLAYERS 241
(Business overview, Products /Solutions/Services offered, Recent developments, MnM view, Right to win, Strategic choices made, and Weaknesses and Competitive threats)*
14.2.1 AWS 241
TABLE 224 AWS: COMPANY OVERVIEW 242
FIGURE 47 AWS: COMPANY SNAPSHOT 242
TABLE 225 AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 242
TABLE 226 AWS: PRODUCT LAUNCHES & ENHANCEMENTS 245
TABLE 227 AWS: DEALS 247
14.2.2 MICROSOFT 250
TABLE 228 MICROSOFT: COMPANY OVERVIEW 250
FIGURE 48 MICROSOFT: COMPANY SNAPSHOT 251
TABLE 229 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 251
TABLE 230 MICROSOFT: PRODUCT LAUNCHES & ENHANCEMENTS 253
TABLE 231 MICROSOFT: DEALS 255
14.2.3 GOOGLE 257
TABLE 232 GOOGLE: COMPANY OVERVIEW 257
FIGURE 49 GOOGLE: COMPANY SNAPSHOT 258
TABLE 233 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 258
TABLE 234 GOOGLE: PRODUCT LAUNCHES & ENHANCEMENTS 260
TABLE 235 GOOGLE: DEALS 261
14.2.4 ORACLE 264
TABLE 236 ORACLE: COMPANY OVERVIEW 264
FIGURE 50 ORACLE: COMPANY SNAPSHOT 265
TABLE 237 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 265
TABLE 238 ORACLE: PRODUCT LAUNCHES & ENHANCEMENTS 266
TABLE 239 ORACLE: DEALS 267
14.2.5 MONGODB 269
TABLE 240 MONGODB: COMPANY OVERVIEW 269
FIGURE 51 MONGODB: COMPANY SNAPSHOT 270
TABLE 241 MONGODB: PRODUCTS/SOLUTIONS/SERVICES OFFERED 270
TABLE 242 MONGODB: PRODUCT LAUNCHES & ENHANCEMENTS 271
TABLE 243 MONGODB: DEALS 272
14.2.6 IBM 274
TABLE 244 IBM: COMPANY OVERVIEW 274
FIGURE 52 IBM: COMPANY SNAPSHOT 275
TABLE 245 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 275
TABLE 246 IBM: PRODUCT LAUNCHES & ENHANCEMENTS 278
TABLE 247 IBM: DEALS 279
14.2.7 RACKSPACE TECHNOLOGY 282
TABLE 248 RACKSPACE TECHNOLOGY: COMPANY OVERVIEW 282
FIGURE 53 RACKSPACE TECHNOLOGY: COMPANY SNAPSHOT 283
TABLE 249 RACKSPACE TECHNOLOGY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 283
TABLE 250 RACKSPACE TECHNOLOGY: PRODUCT LAUNCHES & ENHANCEMENTS 284
TABLE 251 RACKSPACE TECHNOLOGY: DEALS 285
14.2.8 PROGRESS SOFTWARE 286
TABLE 252 PROGRESS SOFTWARE: COMPANY OVERVIEW 286
FIGURE 54 PROGRESS SOFTWARE: COMPANY SNAPSHOT 287
TABLE 253 PROGRESS SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 287
TABLE 254 PROGRESS SOFTWARE: PRODUCT LAUNCHES & ENHANCEMENTS 288
TABLE 255 PROGRESS SOFTWARE: DEALS 289
14.2.9 TEMENOS 290
TABLE 256 TEMENOS: COMPANY OVERVIEW 290
FIGURE 55 TEMENOS: COMPANY SNAPSHOT 291
TABLE 257 TEMENOS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 291
TABLE 258 TEMENOS: DEALS 292
14.2.10 CLOUDFLARE 293
TABLE 259 CLOUDFLARE: COMPANY OVERVIEW 293
FIGURE 56 CLOUDFLARE: COMPANY SNAPSHOT 294
TABLE 260 CLOUDFLARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 294
TABLE 261 CLOUDFLARE: PRODUCT LAUNCHES & ENHANCEMENTS 295
TABLE 262 CLOUDFLARE: DEALS 295
14.3 OTHER PLAYERS 297
14.3.1 COUCHBASE 297
14.3.2 TWENTY57 298
14.3.3 OURSKY LIMITED 299
14.3.4 CONTENTFUL 300
14.3.5 PRAGMA 300
14.3.6 HEROKU 301
14.3.7 BRAINCLOUD 302
14.3.8 ADDON SOLUTIONS 303
14.4 START-UPS/SMES 304
14.4.1 APPMASTER 304
14.4.2 KII CORPORATION 305
14.4.3 APPERY.IO 305
14.4.4 MULTIQOS 306
14.4.5 SUPABASE 307
14.4.6 APPWRITE 308
14.4.7 PARSE, INC. 309
14.4.8 8BASE 310
14.4.9 BACK4APP 311
14.4.10 BACKENDLESS 312
14.4.11 KUZZLE 313
14.4.12 PUBNUB 313
14.4.13 HASURA 314
*Details on Business overview, Products /Solutions/Services offered, Recent developments, Product launches, MnM view, Right to win, Strategic choices made, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.
15 ADJACENT/RELATED MARKETS 315
15.1 INTRODUCTION 315
15.1.1 ADJACENT/RELATED MARKETS 315
15.1.2 LIMITATIONS 315
15.2 APP ANALYTICS MARKET 315
TABLE 263 APP ANALYTICS MARKET, BY TYPE, 2017–2022 (USD MILLION) 316
TABLE 264 APP ANALYTICS MARKET, BY TYPE, 2023–2028 (USD MILLION) 316
TABLE 265 MOBILE APPS: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION) 316
TABLE 266 MOBILE APPS: APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 316
TABLE 267 WEB APPS: APP ANALYTICS MARKET, BY REGION, 2017–2022 (USD MILLION) 317
TABLE 268 WEB APPS: APP ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 317
15.3 MOBILE APPS & WEB ANALYTICS MARKET 317
TABLE 269 MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION) 318
TABLE 270 MOBILE APPS & WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 318
TABLE 271 ON-PREMISES: MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION) 318
TABLE 272 ON-PREMISES: MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION) 318
TABLE 273 CLOUD: MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION) 319
TABLE 274 CLOUD: MOBILE APPS & WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION) 319
16 APPENDIX 320
16.1 DISCUSSION GUIDE 320
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 325
16.3 CUSTOMIZATION OPTIONS 327
16.4 RELATED REPORTS 327
16.5 AUTHOR DETAILS 328
