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헤드업 디스플레이 (Head-Up Display) 시장조사 보고서

조사회사 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2023년11월

Head-up Display Market – Global Forecast to 2028

헤드업 디스플레이 (Head-Up Display) 시장 : 유형(기존 헤드업 디스플레이, AR 기반 헤드업 디스플레이), 구성 요소(비디오 생성기, 프로젝터/투영 장치, 디스플레이 장치), 기술(CRT 기반 HUD, 디지털 HUD), 애플리케이션 및 지역별 – 2028년까지 세계 예측
Head-Up Display Market by Type (Conventional Head-Up Displays, AR-Based Head-Up Displays), Component (Video Generators, Projectors/ Projection Units, Display Units), Technology (CRT-based HUD, Digital HUD), Application & Region- Global Forecast to 2028

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Report Overview

The head-up display market is expected to reach USD 3.3 billion by 2028 from 1.5 billion in 2023, at a CAGR of 16.7% during the 2023- 2028 period.

헤드업 디스플레이 (Head-Up Display) 시장조사 보고서

Increasing awareness regarding passenger and vehicle safety holds paramount importance for potential vehicle buyers, with regulatory bodies worldwide concentrating their efforts on enhancing vehicle safety standards. According to the World Health Organization (WHO) data as of June 2022, over 1.35 million lives are lost annually due to road traffic incidents globally, making road traffic injuries the leading cause of death among individuals aged 5-29 years. Furthermore, projections suggest that road traffic injuries will become the fifth-leading cause of global mortality by 2030. A major contributor to these accidents is driver distraction, with reports from the National Center for Statistics and Analysis (NCSA) indicating that distracted drivers are responsible for crashes resulting in approximately nine fatalities and over a thousand injuries daily in the US. Consequently, the adoption of head-up displays is seen to reduce accidents resulting from driver distraction caused by in-vehicle display monitoring. Moreover, recent statistics from the National Security Council show a positive trend in safety, with the mileage-death rate per 100 million vehicle miles driven in the US improving from 1.50 in July 2022 to 1.44 in July 2023.
Road traffic crashes impose an economic burden of around 3% of the gross domestic product (GDP) in most countries globally. Remarkably, despite low and middle-income countries housing 60% of the world’s total vehicles, approximately 93% of road fatalities occur within these nations (as per WHO data). In many instances, drivers divert their attention from the road to read conventional instrument clusters, necessitating a rapid shift from short distance to long-distance vision. This constant adjustment of focus not only leads to eye fatigue but also diminishes driver concentration. In contrast, head-up displays, which provide essential information like vehicle speed and navigation within the driver’s line of sight, mitigate distractions and have thus gained favor among automobile manufacturers. Consequently, the global awareness of safety considerations is anticipated to drive the demand for head-up displays in automobiles. While advanced AR-based head-up displays are anticipated for installation in luxury vehicles, conventional head-up displays are likely to be preferred for passenger cars.

헤드업 디스플레이 (Head-Up Display) 시장조사 보고서 ecosystem


“Windshield-based conventional head-up displays is expected to have the highest market share in the forecast period.”
Head-up displays with windshield-based technologies are a cutting edge of technology. In certain premium automobile models, they are available as a standard feature; in other luxury and mid-segment automobiles, they are an optional feature. In order for head-up displays to be placed in all vehicle variations, Tier 1 suppliers such as Continental (Germany), Nippon Seiki (Japan), and Denso (Japan) are concentrating on bringing down the cost of windshield-based head-up displays. In addition, OEMs and tier 1 suppliers are focusing their R&D resources on creating full-windshield head-up displays for their upcoming car models. It is anticipated that these screens will take up a lot of room in automobile cockpits. Because of the advancement of autonomous vehicles, the automotive cockpit electronics market is changing to include a few electronics in automotive cockpits. This presents a problem for head-up display producers. For example, Nippon Seiki and Alps Alpine signed a business alliance agreement in January 2021 with the goal of developing integrated cockpit products that work with the integration of onboard electrical control units to give customers an experience that truly represents the future.
Projectors and a set of mirrors are used in windshield-based head-up displays to transmit information that appears either slightly above or below the driver’s line of sight. The curvature of windshields has been taken into consideration in the development of these displays. The curvatures of the windshields on various automobile models vary, necessitating the alignment of head-up displays with windshields, which leads to a challenging calibration procedure. Thus, the cost of head-up displays that are based on windshields goes up. As a result, most automobiles only offer these screens as an optional feature. Commercial vehicles’ windshields are not curved the same way as those of passenger automobiles. Commercial cars, on the other hand, have a roomy automotive cockpit that will eventually be able to hold full windshield displays. The incorporation of functions like pedestrian detection, night vision, loss damage waiver (LDW), and battery life indicators (for hybrid automobiles) in head-up displays is a result of tier 1 suppliers’ increasing technological prowess. For instance, Visteon unveiled its microZone display technology in January 2020, which provides noticeably better graphics performance than conventional LCD panels. For use in automobile cockpit applications, the display technology provides a broad color gamut, excellent contrast, and brightness. In the upcoming years, there will likely be a major increase in demand for windshield head-up displays due to the expanding number of automobile models that come equipped with these safety features and consumers’ increased willingness to pay for them. Also, in December 2022, Continental AG perpetuated a new trend by introducing an inaugural scenic view HUD in HUD cockpit. It presents vehicle and route information in the driver’s line of sight on screens and ensures clear visibility. 
Europe’s market for windshield-based head-up displays is expanding as a result of rising demand from nations like the UK and Germany for cutting-edge in-car technology. In addition, the growing market for windshield-based head-up displays in Europe and North America is being propelled by the growing demand for high-end cars with cutting-edge in-car safety systems, as well as a notable installation rate of windshield head-up displays in mid-segment cars in North America due to the region’s sizable light commercial vehicle (LCV) market.

헤드업 디스플레이 (Head-Up Display) 시장조사 보고서 region


“Europe to record the highest market share in the head-up display market during the forecast period.”
In the period spanning from 2023 to 2028, Europe is anticipated to take the lead as the largest market in the field of head-up displays. This market analysis encompasses a comprehensive examination of key European nations, including Germany, the UK, France, and the rest of Europe. On a global scale, Europe boasts a distinguished reputation as a hub for the manufacturing of luxury and premium automobiles. Prominent high-end automotive original equipment manufacturers (OEMs) such as Audi AG, BMW AG, Mercedes-Benz, Bentley Motors Ltd., Maserati, Skoda Auto, Ferrari s.p.a, and Bugatti Automobiles S.A.S have established their headquarters in Europe. Notably, as head-up displays stand out as crucial safety features, a significant number of luxury and premium car manufacturers in Europe integrate these displays into their vehicle models. The growing consumer demand for luxury and premium cars, including SUVs furnished with head-up displays, is projected to be a driving force behind the expansion of the head-up display market in Europe.
Furthermore, Europe also distinguishes itself as a dominant player in the global aircraft manufacturing sector. Leading European airlines, such as Lufthansa AG, Air France, and Airbus, are prominent contributors to civil aviation aircraft production in the region. Europe is home to key players in the aircraft and helicopter manufacturing industry, including Gulfstream, BAE Systems, Dassault, Eurocopter, and AgustaWestland. The notable presence of both automobile and aircraft manufacturers in Europe significantly contributes to the growth of the head-up display market within the continent.
Key players at the forefront of the European head-up display market are Continental AG, BAE Systems, Thales, Garmin, Robert Bosch GmbH, and Saab AB. The growth of this market in the region is propelled by several factors, including the escalating demand for advanced technologies, the increasing need for enhanced safety and security in driving experiences, and the evolution of connected cars. Additionally, the rising integration of head-up displays in vehicles, aimed at improving visibility and efficiency, further fosters the expansion of the head-up display market across Europe.
In January 2019, Nippon Seiki Co., Ltd. has established a new company in Lodz County, Republic of Poland, that will manufacture in-vehicle instruments and displays in order to increase production capacity for head-up displays.


“Civil Aviation is expected to have the highest CAGR in the forecast period”
Civil aviation encompasses both private and commercial aviation sectors, with the civil aviation segment of the head-up display (HUD) market further categorized into civil aircraft and civil helicopters. Traditional HUDs in civil aviation were primarily used for displaying data on Primary Flight Displays (PFDs). However, advanced HUDs now provide a comprehensive range of information, including flight path guidance, airspeed notifications, runway representation, landing guidance, runway details, and warning messages, significantly enhancing aircraft safety and aiding pilots in conducting safe flight operations. Modern HUDs utilize symbology to present the required information, departing from the previous analog format. This visual approach improves the comprehension and interpretation of information related to weather conditions, flight paths, takeoff performance, and landing guidelines, surpassing analog methods. Thales Group, based in France, is a prominent manufacturer of HUDs used in civil aircraft.


“Display units component is expected to have the highest CAGR for head-up display in the forecast period”
Display units represent another integral component employed within head-up displays, serving the purpose of image processing and subsequent projection onto vehicle windshields or combiners. These display units encompass various technologies, including Digital Micromirror Device (DMD), Liquid Crystal Display (LCD), and Liquid Crystal on Silicon (LCOS). Within the LCOS realm, further segmentation is possible, distinguishing between Nematic LCOS (NLCOS) and Ferroelectric LCOS (FLCOS).
The digital micromirror device (DMD) technology is a collection of thousands of moving microscopic mirrors combined on a rectangular array. These are microelectromechanical systems that provide reliable information at a fast speed. Micromirrors are made of aluminum. Each mirror has a size of 16 µm. The digital micromirror device (DMD) technology was first introduced by Texas Instrument (US) in 1987. The displays based on this technology contain several micromirrors (up to 2 million) controlled by modulators known as spatial light modulators (SLM). For instance, the company offers DLP4710 digital micromirror device (DMD) which is a digitally controlled micro-opto-electromechanical system (MOEMS) spatial light modulator (SLM). When integrated with a suitable optical system, the DLP4710LC DMD delivers exceptionally sharp and top-quality images and videos. The compact dimensions of the DLP4710LC, in combination with the controller and the PMIC/LED driver, offer a comprehensive system solution that facilitates compact form factors, low power consumption, and high-resolution HD displays. Furthermore, in February 2021, Nippon Seiki started the delivery of the first augmented reality (AR) head-up display (HUD) that uses the Digital Micro Mirror Device (DMD) technology.
Liquid crystal displays (LCDs) are flat-panel displays or electronically modulated optical devices utilizing the light-modulating properties of liquid crystals in conjunction with polarizers. These displays offer several advantages, including operation at low voltage levels, reduced power consumption, the capability to deliver high-resolution imagery, and the ability to maintain high contrast even in bright lighting conditions. LCDs notably outshine displays founded on micromirror device (DMD) technology in terms of brightness. In LCD projectors, light is directed onto micromirrors in the three primary colors: red, green, and blue (RGB). These primary colors are channelled through three individual glass panels, known as 3LCDs, where each pixel passes through. The distinct red, green, and blue colors are projected through the glass panels and presented on head-up displays. LCDs excel in providing vibrant colors and sharp imagery. Presently, LCDs are being replaced by thin-film-transistor (TFT) technology capable of displaying full-color visuals. A noteworthy example of this transition occurred in May 2019 when Nippon Seiki introduced a full-color TFT liquid display in the Mercedes-Benz GLE-class, projecting imagery onto the vehicle’s windshield.
Liquid crystal on silicon (LCoS) technology uses the principle of reflection to project images. It uses liquid crystals to reflect mirror subtracts. As light beams pass through mirrors, they get reflected and create an image, which is projected on display units. LCoS technology typically uses three LCoS chips to modulate light in red, green, and blue channels. It produces a higher resolution than DMD and LCD projector technologies. LCoS projectors are usually compact and have low power consumption.
In April 2023, Huawei Technologies Co., Ltd., introduced its AR-HUD. The Huawei AR-HUD employs Huawei’s AutOptiX intelligent on-board light technology, ushering vehicles into the age of optical displays. This system features rail-level LCoS (Liquid Crystal on Silicon) technology with micron-level pixel units and 2K-level resolution, complemented by a three-color LED light source boasting an eye-catching brightness of 12,000 nits and an NTSC color gamut exceeding 85%. It is equipped with a short-focus lens for clearer imaging with minimal distortion (less than 2%) and a polarization component that optimizes light energy utilization to an impressive 90%, resulting in a remarkable contrast ratio of 1200:1. In terms of specifications, the Huawei AR-HUD sets an industry benchmark with the largest mass-production frame, delivering an equivalent display size of 70 inches at 7.5 meters and an expansive 96 inches at 10 meters, along with the highest resolution among mass-produced HUDs at 1922×730.

헤드업 디스플레이 (Head-Up Display) 시장조사 보고서 size

The break-up of the profile of primary participants in the head-up display market-
• By Company Type: Tier 1 – 15%, Tier 2 – 50%, Tier 3 – 35%
• By Designation Type: C Level – 45%, Director Level – 35%, Others – 20%
• By Region Type: North America – 45%, Europe –35 %, Asia Pacific – 12%, RoW – 8%,

The major players in the head-up display market with a significant global presence includes Nippon Seiki Co., Ltd. (Japan), Continental AG (Germany), DENSO CORPORATION (Japan), Robert Bosch GmbH (Germany), Visteon Corporation (US), BAE Systems (UK), YAZAKI Corporation (Japan), Pioneer Corporation (Japan), Panasonic Holdings Corporation (Japan), Garmin Ltd. (US), Thales (France), E-LEAD ELECTRONIC CO. LTD (Taiwan), Honeywell International Inc. (US), MicroVision (US), Collins Aerospace (US), Renesas Electronics Corporation (Japan), STMicroelectronics  (Switzerland), ALPS ALPINE CO., LTD. (Japan), Elbit Systems Ltd. (Israel), Saab AB (Sweden), Vuzix (US),  Foryou Corporation (US), HARMAN International (US), HUDWAY, LLC (US), WayRay AG (Switzerland), Envisics (UK), Texas Instruments Incorporated (US).

Research Coverage
The report segments the head-up display market and forecasts its size based  and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.


Reasons to buy the report:
The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall head-up display market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.


The report provides insights on the following pointers:
• Analysis of key drivers (Improved ease and comfort provided by the fusion of satellite navigation technology and head-up displays), restraints (Space constraints in vehicle cockpits), opportunities (Increasing demand for semi-autonomous and electric vehicles), and challenges (Limited field of view (FOV) influencing the growth of the head-up display market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the head-up display  market
• Market Development: Comprehensive information about lucrative markets – the report analyses the head-up display market across varied regions.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the head-up display  market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Continental AG (Germany), DENSO CORPORATION (Japan), Robert Bosch GmbH (Germany), Visteon Corporation (US), BAE Systems (UK) and many more.

Table of Contents

1            INTRODUCTION            31

1.1         STUDY OBJECTIVES      31

1.2         MARKET DEFINITION   31

1.2.1      INCLUSIONS AND EXCLUSIONS 32

1.3         STUDY SCOPE  32

1.3.1      MARKETS COVERED     32

FIGURE 1           HEAD-UP DISPLAY: MARKET SEGMENTATION  32

1.3.2      REGIONAL SCOPE         33

FIGURE 2           HEAD-UP DISPLAY MARKET: REGIONAL SCOPE 33

1.3.3      YEARS CONSIDERED     33

1.4         CURRENCY CONSIDERED          33

1.5         UNITS CONSIDERED     33

1.6         LIMITATIONS   34

1.7         STAKEHOLDERS            34

1.8         SUMMARY OF CHANGES            34

1.8.1      RECESSION IMPACT      34

2            RESEARCH METHODOLOGY     35

2.1         RESEARCH DATA           35

FIGURE 3           HEAD-UP DISPLAY MARKET: RESEARCH DESIGN            35

2.1.1      SECONDARY DATA       36

2.1.1.1   Key data from secondary sources     36

2.1.1.2   Key secondary sources       36

2.1.2      PRIMARY DATA 37

2.1.2.1   Key data from primary sources         37

2.1.2.2   Key participants in primary processes across head-up display value chain 38

2.1.2.3   Breakdown of primary interviews     38

2.1.2.4   Key industry insights          38

2.1.3      SECONDARY AND PRIMARY RESEARCH 39

2.2         MARKET SIZE ESTIMATION       39

FIGURE 4           MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE GENERATED BY KEY EQUIPMENT MANUFACTURERS IN HEAD-UP DISPLAY MARKET 40

FIGURE 5           MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (SUPPLY SIDE): ILLUSTRATION OF REVENUE ESTIMATION OF KEY MANUFACTURERS IN HEAD-UP DISPLAY MARKET         41

FIGURE 6           MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 3 (DEMAND SIDE) —BOTTOM-UP ESTIMATION OF HEAD-UP DISPLAY MARKET BASED ON REGION        42

2.2.1      BOTTOM-UP APPROACH           42

2.2.1.1   Approach to derive market size using bottom-up analysis           42

FIGURE 7           MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH       43

2.2.2      TOP-DOWN APPROACH             43

2.2.2.1   Approach to derive market size using top-down analysis            43

FIGURE 8           MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH       44

2.3         MARKET SHARE ESTIMATION   44

2.4         DATA TRIANGULATION             44

FIGURE 9           DATA TRIANGULATION             45

2.5         RISK ASSESSMENT         45

TABLE 1             RISK FACTOR ANALYSIS             45

2.6         RECESSION IMPACT      46

2.7         RESEARCH ASSUMPTIONS AND LIMITATIONS  47

2.7.1      ASSUMPTIONS 47

2.7.2      LIMITATIONS   47

3            EXECUTIVE SUMMARY 48

3.1         RECESSION IMPACT      48

FIGURE 10         HEAD-UP DISPLAY MARKET: IMPACT OF RECESSION    49

FIGURE 11         CONVENTIONAL HEAD-UP DISPLAY SEGMENT TO HOLD LARGER MARKET SHARE IN 2028            49

FIGURE 12         COMBINER-BASED CONVENTIONAL HEAD-UP DISPLAY SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD    50

FIGURE 13         PROJECTORS/PROJECTION UNITS COMPONENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2028          50

FIGURE 14         EUROPE TO HOLD LARGEST SHARE OF HEAD-UP DISPLAY MARKET DURING FORECAST PERIOD   51

4            PREMIUM INSIGHTS      52

4.1         ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN HEAD-UP DISPLAY MARKET            52

FIGURE 15         RISE IN GLOBAL DEMAND FOR SEMI-AUTONOMOUS AND ELECTRIC VEHICLES TO DRIVE GROWTH OF HEAD-UP DISPLAY MARKET              52

4.2         HEAD-UP DISPLAY MARKET, BY APPLICATION 52

FIGURE 16         AUTOMOTIVE SEGMENT TO HOLD LARGER MARKET SHARE IN 2023 52

4.3         HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION              53

FIGURE 17         CIVIL AVIATION SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD     53

4.4         HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE,  BY SUB-APPLICATION  53

FIGURE 18         COMMERCIAL VEHICLES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD        53

4.5         HEAD-UP DISPLAY MARKET, BY COUNTRY        54

FIGURE 19         CANADA TO EXHIBIT HIGHEST CAGR IN HEAD-UP DISPLAY MARKET DURING FORECAST PERIOD   54

5            MARKET OVERVIEW     55

5.1         INTRODUCTION            55

5.2         MARKET DYNAMICS     55

FIGURE 20         INCREASING AWARENESS ABOUT PASSENGER AND VEHICLE SAFETY TO SPUR DEMAND FOR HEAD-UP DISPLAYS     55

5.2.1      DRIVERS            56

FIGURE 21         DRIVERS – HEAD-UP DISPLAY MARKET 56

5.2.1.1   Rising awareness regarding safety of passengers and vehicles     56

FIGURE 22         ROAD ACCIDENT DEATHS PER MILLION HABITANTS, BY COUNTRY, 2001–2021    57

5.2.1.2   Increasing demand for advanced driver assistance systems (ADAS)         57

5.2.1.3   Improved ease and comfort provided by fusion of satellite navigation technology and head-up displays         58

5.2.1.4   Rising desire for enhancing in-vehicle experience        58

FIGURE 23         BENEFITS OF HUD FOR END USERS       58

FIGURE 24         CATEGORIES OF HUD DESIGNS 59

TABLE 2             APPLICATIONS THAT BENEFIT FROM HUD       59

5.2.1.5   Rising demand for connected vehicles worldwide         59

5.2.1.6   Growing interest in technologically advanced head-up displays  60

5.2.1.7   Increasing adoption of AR-based head-up displays       60

5.2.2      RESTRAINTS     61

FIGURE 25         RESTRAINTS – HEAD-UP DISPLAY MARKET       61

5.2.2.1   Spatial limitations in vehicle cockpits             61

5.2.2.2   Demand for high luminance, power, and brightness in head-up displays  62

5.2.2.3   Misinterpretation of symbols displayed in head-up displays       62

5.2.2.4   Complex installation and maintenance           62

5.2.3      OPPORTUNITIES           63

FIGURE 26         OPPORTUNITIES – HEAD-UP DISPLAY MARKET 63

5.2.3.1   Increasing demand for semi-autonomous and electric vehicles   63

5.2.3.2   Utilizing head-up displays (HUDs) in sports for enhanced performance  64

5.2.3.3   Development of displays that operate without conventional screens         64

5.2.3.4   Improved driving experiences facilitated by AR-based head-up displays   64

5.2.3.5   Rollout of cost-effective portable HUDs within automotive market’s affordable low and middle segments          65

5.2.4      CHALLENGES   65

FIGURE 27         CHALLENGES – HEAD-UP DISPLAY MARKET     65

5.2.4.1   Regulatory challenges        65

5.2.4.2   Limited field of view (FOV)            66

5.2.4.3   High expenses linked to advanced head-up displays     66

5.2.4.4   Presence of laser-based volumetric displays as substitutes for head-up displays              66

5.3         VALUE CHAIN ANALYSIS            66

FIGURE 28         ASSEMBLY, MANUFACTURING, AND SOFTWARE DEVELOPMENT STAGES TO ADD MAJOR VALUE TO HEAD-UP DISPLAYS              67

5.4         REVENUE SHIFT AND NEW REVENUE POCKETS IN HEAD-UP DISPLAY MARKET            68

5.5         DISPLAY ECOSYSTEM   68

FIGURE 29         DISPLAY MARKET: ECOSYSTEM ANALYSIS         69

FIGURE 30         HEAD-UP DISPLAY ECOSYSTEM FOR COCKPITS             70

TABLE 3             HEAD-UP DISPLAY MARKET ECOSYSTEM           70

FIGURE 31         KEY PLAYERS IN HEAD-UP DISPLAY ECOSYSTEM           72

5.6         FEATURES OF HEAD-UP DISPLAYS        72

5.6.1      FIELD OF VIEW 72

5.6.2      RESOLUTION   73

5.6.3      BRIGHTNESS    73

5.6.4      ACCURACY       73

5.6.5      COMBINER TRANSMITTANCE  73

5.7         TECHNOLOGY ANALYSIS           74

FIGURE 32         TECHNOLOGIES USED IN HEAD-UP DISPLAYS  74

5.7.1      CATHODE RAY TUBES  74

5.7.2      LIGHT-EMITTING DIODES        74

5.7.3      OPTICAL WAVEGUIDES 75

5.7.4      MICROELECTROMECHANICAL SYSTEMS            75

5.8         PRICING ANALYSIS        75

FIGURE 33         AVERAGE SELLING TREND OF KEY PLAYERS, BY TYPE  76

TABLE 4             AVERAGE SELLING PRICES OF TOP 3 KEY PLAYERS (USD)              76

FIGURE 34         AVERAGE SELLING PRICE TREND, BY COMPONENT, 2019–2028              76

5.9         HEAD-UP DISPLAY MARKET: CASE STUDIES      77

TABLE 5             BOYD CORPORATION HELPED NAVDY TO DEVELOP THERMAL SOLUTION FOR ITS  HEAD-UP DISPLAYS     77

TABLE 6             GX GROUP HELPED VISTEON TO DESIGN COMPACT HEAD-UP DISPLAY UNIT  77

TABLE 7             EVALUATION OF USABILITY OF HEAD-UP DISPLAYS BY MITSUBISHI ELECTRIC  RESEARCH LABORATORIES     77

5.9.1      PANASONIC’S LARGE-SCREEN WS HUD INCORPORATED IN NISSAN ARIYA   78

5.9.2      GARMIN COLLABORATED WITH FORD MOTORS TO INTEGRATE ITS NAVIGATION TECHNOLOGY    78

5.9.3      PIONEER PARTNERED WITH CONTINENTAL TO DEVELOP  COCKPIT SOLUTIONS      78

5.10       TRADE ANALYSIS          78

TABLE 8             IMPORT DATA FOR MONITORS AND PROJECTORS NOT INCORPORATING TELEVISION RECEPTION APPARATUSES, BY COUNTRY, 2018–2022 (USD MILLION)          78

FIGURE 35         COUNTRY-WISE IMPORT DATA FOR PRODUCTS CLASSIFIED UNDER HS CODE: 8528, 2018–2022           79

TABLE 9             EXPORT DATA FOR MONITORS AND PROJECTORS NOT INCORPORATING TELEVISION RECEPTION APPARATUSES, BY COUNTRY, 2018–2022 (USD MILLION)          79

FIGURE 36         COUNTRY-WISE EXPORT DATA FOR PRODUCTS CLASSIFIED UNDER HS CODE: 8528, 2018–2022           80

5.11       PATENT ANALYSIS        80

FIGURE 37         ANNUAL NUMBER OF PATENTS GRANTED OVER LAST 10 YEARS  80

TABLE 10           TOP 20 PATENT OWNERS IN US IN LAST 10 YEARS          81

FIGURE 38         TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS IN  LAST 10 YEARS        82

TABLE 11           IMPORTANT PATENT REGISTRATIONS, 2018–2022         82

5.12       PORTER’S FIVE FORCES ANALYSIS         84

5.12.1    BARGAINING POWER OF SUPPLIERS     84

5.12.2    BARGAINING POWER OF BUYERS           85

5.12.3    THREAT OF NEW ENTRANTS    85

5.12.4    THREAT OF SUBSTITUTES         85

5.12.5    INTENSITY OF COMPETITIVE RIVALRY 85

TABLE 12           IMPACT OF EACH FORCE ON HEAD-UP DISPLAY MARKET              85

FIGURE 39         PORTER’S FIVE FORCES ANALYSIS         86

5.13       TARIFF AND REGULATORY LANDSCAPE            86

5.13.1    TARIFF 86

5.13.2    REGIONAL REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          87

5.13.2.1 North America     87

5.13.2.2 Europe  87

5.13.2.3 Asia Pacific          87

5.13.2.4 Rest of the World 87

5.13.3    STANDARDS     87

5.13.3.1 Standards in ITS/C-ITS    88

TABLE 13           BASE STANDARDS OF C-ITS       88

TABLE 14           STANDARDS: EUROPEAN TELECOMMUNICATIONS STANDARDS INSTITUTE            88

TABLE 15           SECURITY AND PRIVACY STANDARDS DEVELOPED BY ETSI              89

TABLE 16           HEAD-UP DISPLAY MARKET: DETAILED LIST OF CONFERENCES & EVENTS (2023-2024)   90

5.14       KEY STAKEHOLDERS & BUYING CRITERIA          91

5.14.1    KEY STAKEHOLDERS IN BUYING PROCESS         91

FIGURE 40         INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR APPLICATIONS 91

TABLE 17           INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR APPLICATIONS (%)       92

5.14.2    BUYING CRITERIA         92

FIGURE 41         KEY BUYING CRITERIA FOR APPLICATIONS      92

TABLE 18           KEY BUYING CRITERIA FOR APPLICATIONS      92

6            HEAD-UP DISPLAY MARKET, BY TYPE   93

6.1         INTRODUCTION            94

FIGURE 42         HEAD-UP DISPLAY MARKET, BY TYPE   94

FIGURE 43         CONVENTIONAL HUD SEGMENT TO ACQUIRE LARGER SHARE DURING FORECAST PERIOD     94

TABLE 19           HEAD-UP DISPLAY MARKET, BY TYPE, 2019–2022 (USD MILLION)          94

TABLE 20           HEAD-UP DISPLAY MARKET, BY TYPE, 2023–2028 (USD MILLION)          95

6.2         CONVENTIONAL HEAD-UP DISPLAYS   96

6.2.1      WINDSHIELD-BASED HEAD-UP DISPLAYS          96

6.2.1.1   Windshield HUDs use projector and series of mirrors to relay information directly to driver’s line of sight        96

6.2.2      COMBINER-BASED HEAD-UP DISPLAYS 97

6.2.2.1   Compact-shaped combiner-based head-up displays take less space in automotive cockpits 97

TABLE 21           CONVENTIONAL HEAD-UP DISPLAY MARKET, BY SUBTYPE, 2019–2022 (USD MILLION)          97

TABLE 22           CONVENTIONAL HEAD-UP DISPLAY MARKET, BY SUBTYPE, 2023–2028 (USD MILLION)          97

FIGURE 44         AUTOMOTIVE SEGMENT TO HAVE LARGER SHARE IN CONVENTIONAL HEAD-UP DISPLAY MARKET FROM 2023 TO 2028         97

TABLE 23           CONVENTIONAL HEAD-UP DISPLAY MARKET, BY APPLICATION,  2019–2022 (USD MILLION)        98

TABLE 24           CONVENTIONAL HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)           98

TABLE 25           CONVENTIONAL HEAD-UP DISPLAY MARKET, BY COMPONENT,  2019–2022 (USD MILLION)         98

TABLE 26           CONVENTIONAL HEAD-UP DISPLAY MARKET, BY COMPONENT,  2023–2028 (USD MILLION)         99

6.3         AR-BASED HEAD-UP DISPLAYS 99

6.3.1      ADOPTION OF AR-BASED HEAD-UP DISPLAYS FOR USAGE IN LUXURY CARS TO BOOST THEIR GLOBAL DEMAND        99

TABLE 27           AR-BASED HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)          100

TABLE 28           AR-BASED HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)          100

TABLE 29           AR-BASED HEAD-UP DISPLAY MARKET, BY COMPONENT, 2019–2022 (USD MILLION)          100

TABLE 30           AR-BASED HEAD-UP DISPLAY MARKET, BY COMPONENT, 2023–2028 (USD MILLION)          100

7            HEAD-UP DISPLAY MARKET, BY APPLICATION 101

7.1         INTRODUCTION            102

FIGURE 45         HEAD-UP DISPLAY MARKET, BY APPLICATION 102

FIGURE 46         AUTOMOTIVE SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET FROM 2023 TO 2028     102

TABLE 31           HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)          102

TABLE 32           HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)          103

TABLE 33           HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (THOUSAND UNITS)     103

TABLE 34           HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (THOUSAND UNITS)     103

7.2         AVIATION         104

7.2.1      CIVIL AVIATION             104

7.2.1.1   Civil aircraft        104

7.2.1.1.1 Use of head-up displays in commercial and civil aircraft to provide required information to pilots witnessing increase        104

7.2.1.2   Civil helicopters   105

7.2.1.2.1 Deployment of head-up displays in civil helicopters to increase for providing information related to flight safety   105

7.2.2      MILITARY AVIATION     105

7.2.2.1   Aircraft  106

7.2.2.1.1 Military aircraft use head-up displays to provide cockpit information to pilots              106

7.2.2.2   Helicopters          106

7.2.2.2.1 Modern military helicopters use head-up displays during  war missions  106

FIGURE 47         CIVIL AVIATION SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET FROM  2023 TO 2028  107

TABLE 35           HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION,  2019–2022 (USD MILLION)        107

TABLE 36           HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION,  2023–2028 (USD MILLION)        107

TABLE 37           HEAD-UP DISPLAY MARKET FOR AVIATION, BY TYPE, 2019–2022 (USD MILLION)     107

TABLE 38           HEAD-UP DISPLAY MARKET FOR AVIATION, BY TYPE, 2023–2028 (USD MILLION)     108

TABLE 39           HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2019–2022 (USD MILLION)     108

TABLE 40           HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2023–2028 (USD MILLION)     108

7.3         AUTOMOTIVE  108

7.3.1      PASSENGER CARS          109

7.3.1.1   Passenger cars projected to dominate head-up display market for automotive applications         109

7.3.2      COMMERCIAL VEHICLES           109

7.3.2.1   Formulation of mandates and regulations regarding vehicle safety to fuel adoption of advanced safety features in commercial vehicles       109

FIGURE 48         PASSENGER CARS SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS  110

TABLE 41           HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION,  2019–2022 (USD MILLION)        110

TABLE 42           HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION,  2023–2028 (USD MILLION)        110

TABLE 43           HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY TYPE, 2019–2022 (USD MILLION)          111

TABLE 44           HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY TYPE, 2023–2028 (USD MILLION)          111

TABLE 45           HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2019–2022 (USD MILLION)          111

TABLE 46           HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2023–2028 (USD MILLION)          111

TABLE 47           CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,  2019–2022 (USD MILLION) 112

TABLE 48           CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,  2023–2028 (USD MILLION) 112

TABLE 49           AR-BASED HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,  2019–2022 (USD MILLION)     113

TABLE 50           AR-BASED HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,  2023–2028 (USD MILLION)     113

8            HEAD-UP DISPLAY MARKET, BY COMPONENT  114

8.1         INTRODUCTION            115

FIGURE 49         HEAD-UP DISPLAY MARKET, BY COMPONENT  115

FIGURE 50         PROJECTORS/PROJECTION UNITS SEGMENT TO HOLD LARGEST MARKET SIZE 115

TABLE 51           HEAD-UP DISPLAY MARKET, BY COMPONENT, 2019–2022 (USD MILLION)          116

TABLE 52           HEAD-UP DISPLAY MARKET, BY COMPONENT, 2023–2028 (USD MILLION)          116

8.2         VIDEO GENERATORS    116

8.2.1      VIDEO GENERATORS ACT AS INTERFACE BETWEEN PROJECTION UNITS AND DATA TO BE DISPLAYED    116

TABLE 53           HEAD-UP DISPLAY MARKET FOR VIDEO GENERATORS, BY TYPE,  2019–2022 (USD MILLION)          117

TABLE 54           HEAD-UP DISPLAY MARKET FOR VIDEO GENERATORS, BY TYPE,  2023–2028 (USD MILLION)          117

8.3         PROJECTORS/PROJECTION UNITS         117

8.3.1      GROWING USE OF HIGH-VERSION PICO PROJECTORS IN HEAD-UP DISPLAYS TO SUPPORT MARKET GROWTH       117

FIGURE 51         TYPES OF PROJECTOR TECHNOLOGIES             118

8.3.2      LIQUID CRYSTAL ON SILICON (LCOS) PROJECTORS      118

8.3.3      DIGITAL LIGHT PROCESSING (DLP) PROJECTORS         118

8.3.4      LASER BEAM STEERING (LBS) PROJECTORS      119

TABLE 55           HEAD-UP DISPLAY MARKET FOR PROJECTORS/PROJECTION UNITS, BY TYPE,  2019–2022 (USD MILLION)     119

TABLE 56           HEAD-UP DISPLAY MARKET FOR PROJECTORS/PROJECTION UNITS, BY TYPE,  2023–2028 (USD MILLION)     119

8.4         DISPLAY UNITS 119

8.4.1      DISPLAY UNITS RESPONSIBLE FOR IMAGE PROCESSING AND PRESENTATION ON VEHICLE WINDSHIELDS OR COMBINERS    119

FIGURE 52         TYPES OF DISPLAY TECHNOLOGIES     120

8.4.2      DIGITAL MICROMIRROR DEVICE (DMD) TECHNOLOGY             120

8.4.3      LIQUID CRYSTAL DISPLAY (LCD) TECHNOLOGY           120

8.4.4      LIQUID CRYSTAL ON SILICON TECHNOLOGY   120

8.4.4.1   Nematic LCoS displays      121

8.4.4.2   Ferroelectric LCoS displays             121

TABLE 57           HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS, BY TYPE, 2019–2022 (USD MILLION)          121

TABLE 58           HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS, BY TYPE, 2023–2028 (USD MILLION)          121

8.5         SOFTWARE       122

8.5.1      SOFTWARE APPLICATIONS TO BE INCORPORATED IN HEAD-UP DISPLAYS FOR NAVIGATIONAL PURPOSES        122

TABLE 59           HEAD-UP DISPLAY MARKET FOR SOFTWARE, BY TYPE, 2019–2022 (USD MILLION)     122

TABLE 60           HEAD-UP DISPLAY MARKET FOR SOFTWARE, BY TYPE, 2023–2028 (USD MILLION)     123

8.6         OTHER COMPONENTS 123

TABLE 61           HEAD-UP DISPLAY MARKET FOR OTHER COMPONENTS, BY TYPE,  2019–2022 (USD MILLION)          123

TABLE 62           HEAD-UP DISPLAY MARKET FOR OTHER COMPONENTS, BY TYPE,  2023–2028 (USD MILLION)          123

9            HEAD-UP DISPLAY MARKET, BY TECHNOLOGY 124

9.1         INTRODUCTION            124

9.2         CRT-BASED HEAD-UP DISPLAYS            124

9.2.1      FUNCTIONING OF CRT-BASED HEAD-UP DISPLAYS       124

9.2.2      BENEFITS OF USING CATHODE-RAY TUBE-BASED HEAD-UP DISPLAYS IN AUTOMOBILES AND AIRCRAFT         124

9.3         DIGITAL HEAD-UP DISPLAYS    125

9.3.1      FUNCTIONING OF DIGITAL HEAD-UP DISPLAYS            125

9.3.2      BENEFITS OF INCORPORATING DIGITAL HEAD-UP DISPLAYS IN AUTOMOBILES AND AIRCRAFT 125

10          HEAD-UP DISPLAY MARKET, BY REGION            127

10.1       INTRODUCTION            128

FIGURE 53         HEAD-UP DISPLAY MARKET, BY REGION            128

FIGURE 54         NORTH AMERICA TO RECORD HIGHEST CAGR IN HEAD-UP DISPLAY MARKET DURING FORECAST PERIOD 128

TABLE 63           HEAD-UP DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)          128

TABLE 64           HEAD-UP DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)          129

10.2       NORTH AMERICA          129

FIGURE 55         SNAPSHOT: NORTH AMERICAN HEAD-UP DISPLAY MARKET              130

TABLE 65           NORTH AMERICA: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)          130

TABLE 66           NORTH AMERICA: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)          130

TABLE 67           NORTH AMERICA: HEAD-UP DISPLAY MARKET, BY APPLICATION,  2019–2022 (USD MILLION)        131

TABLE 68           NORTH AMERICA: HEAD-UP DISPLAY MARKET, BY APPLICATION,  2023–2028 (USD MILLION)        131

TABLE 69           NORTH AMERICA: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY,  2019–2022 (USD MILLION)         131

TABLE 70           NORTH AMERICA: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY,  2023–2028 (USD MILLION)         132

TABLE 71           NORTH AMERICA: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,  2019–2022 (USD MILLION)          132

TABLE 72           NORTH AMERICA: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,  2023–2028 (USD MILLION)          132

10.2.1    US         132

10.2.1.1 Rising demand for advanced features in vehicles to boost market growth in US              132

TABLE 73           US: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 133

TABLE 74           US: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 133

10.2.2    CANADA            133

10.2.2.1 Increased awareness for passenger and vehicle safety to drive market expansion in Canada  133

TABLE 75           CANADA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)     134

TABLE 76           CANADA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)     134

10.2.3    MEXICO             134

10.2.3.1 Dynamic evolution of automotive industry to fuel market growth in Mexico              134

TABLE 77           MEXICO: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)     135

TABLE 78           MEXICO: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)     135

10.2.4    RECESSION IMPACT ON HEAD-UP DISPLAY MARKET IN NORTH AMERICA           135

10.3       EUROPE             135

FIGURE 56         SNAPSHOT: EUROPEAN HEAD-UP DISPLAY MARKET    136

TABLE 79           EUROPE: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 136

TABLE 80           EUROPE: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 137

TABLE 81           EUROPE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)     137

TABLE 82           EUROPE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)     137

TABLE 83           EUROPE: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY,  2019–2022 (USD MILLION) 138

TABLE 84           EUROPE: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY,  2023–2028 (USD MILLION) 138

TABLE 85           EUROPE: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,  2019–2022 (USD MILLION) 138

TABLE 86           EUROPE: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,  2023–2028 (USD MILLION) 139

10.3.1    GERMANY         139

10.3.1.1 Installation of head-up displays in vehicles by automotive manufacturers to drive market growth     139

TABLE 87           GERMANY: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)          139

TABLE 88           GERMANY: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)          140

10.3.2    UK         140

10.3.2.1 Increasing luxury car demand to fuel market expansion in UK    140

TABLE 89           UK: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 140

TABLE 90           UK: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 140

10.3.3    FRANCE             140

10.3.3.1 Production of luxury vehicles in France to lead to market expansion        140

TABLE 91           FRANCE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)     141

TABLE 92           FRANCE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)     141

10.3.4    REST OF EUROPE           141

TABLE 93           REST OF EUROPE: HEAD-UP DISPLAY MARKET, BY APPLICATION,  2019–2022 (USD MILLION)        141

TABLE 94           REST OF EUROPE: HEAD-UP DISPLAY MARKET, BY APPLICATION,  2023–2028 (USD MILLION)        142

10.3.5    RECESSION IMPACT ON HEAD-UP DISPLAY MARKET IN EUROPE              142

10.4       ASIA PACIFIC    142

FIGURE 57         SNAPSHOT: ASIA PACIFIC HEAD-UP DISPLAY MARKET 143

TABLE 95           ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)          144

TABLE 96           ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)          144

TABLE 97           ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)          144

TABLE 98           ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)          145

TABLE 99           ASIA PACIFIC: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY,  2019–2022 (USD MILLION) 145

TABLE 100         ASIA PACIFIC: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY,  2023–2028 (USD MILLION) 145

TABLE 101         ASIA PACIFIC: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,  2019–2022 (USD MILLION)         146

TABLE 102         ASIA PACIFIC: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY,  2023–2028 (USD MILLION)         146

10.4.1    CHINA  146

10.4.1.1 Market growth to be driven by rising vehicle production in China            146

TABLE 103         CHINA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)     146

TABLE 104         CHINA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)     147

10.4.2    JAPAN  147

10.4.2.1 Continuous mass production of automotive components in Japan to drive down the prices of head-up displays          147

TABLE 105         JAPAN: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)     147

TABLE 106         JAPAN: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)     148

10.4.3    SOUTH KOREA 148

10.4.3.1 Rising demand for semi-autonomous and autonomous vehicle technologies in South Korea to drive market expansion          148

TABLE 107        SOUTH KOREA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)          148

TABLE 108        SOUTH KOREA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)          148

10.4.4    AUSTRALIA       149

10.4.4.1 Rinsing awareness of head-up displays to lead to market growth in Australia              149

TABLE 109         AUSTRALIA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)          149

TABLE 110         AUSTRALIA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)          149

10.4.5    REST OF ASIA PACIFIC  149

TABLE 111         REST OF ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY APPLICATION,  2019–2022 (USD MILLION)        150

TABLE 112         REST OF ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY APPLICATION,  2023–2028 (USD MILLION)        150

10.4.6    RECESSION IMPACT ON HEAD-UP DISPLAY MARKET IN ASIA PACIFIC              150

10.5       REST OF THE WORLD (ROW)    151

FIGURE 58         REST OF THE WORLD: HEAD-UP DISPLAY MARKET, BY REGION              151

TABLE 113         ROW: HEAD-UP DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)          151

TABLE 114         ROW: HEAD-UP DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)          151

TABLE 115         ROW: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)     151

TABLE 116         ROW: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)     152

TABLE 117         ROW: HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2019–2022 (USD MILLION)          152

TABLE 118         ROW: HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2023–2028 (USD MILLION)          152

TABLE 119         ROW: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,  2019–2022 (USD MILLION)     152

TABLE 120         ROW: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION,  2023–2028 (USD MILLION)     152

10.5.1    MIDDLE EAST & AFRICA             153

10.5.1.1 Rising demand for helicopters equipped with head-up displays and growing income levels among populace to drive market expansion in Middle East & Africa 153

10.5.2    SOUTH AMERICA           153

10.5.2.1 Increasing presence of automotive assembly facilities to fuel market growth in South America     153

10.5.3    RECESSION IMPACT ON HEAD-UP DISPLAY MARKET IN ROW    153

11          COMPETITIVE LANDSCAPE       154

11.1       OVERVIEW        154

FIGURE 59         KEY STRATEGIES UNDERTAKEN BY LEADING PLAYERS IN HEAD-UP DISPLAY MARKET FROM 2021 TO 2023             154

11.2       MARKET SHARE AND RANKING ANALYSIS         155

TABLE 121         HEAD-UP DISPLAY MARKET: INTENSITY OF COMPETITIVE RIVALRY            155

FIGURE 60         MARKET SHARE OF TOP FIVE PLAYERS OFFERING HEAD-UP DISPLAYS          155

11.3       FIVE-YEAR COMPANY REVENUE ANALYSIS        157

FIGURE 61         FIVE-YEAR REVENUE ANALYSIS OF KEY COMPANIES     158

11.4       COMPANY EVALUATION MATRIX, 2022 158

FIGURE 62         HEAD-UP DISPLAY MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2022      158

11.4.1    STARS  159

11.4.2    EMERGING LEADERS    159

11.4.3    PERVASIVE PLAYERS     159

11.4.4    PARTICIPANTS 159

11.5       COMPETITIVE BENCHMARKING            159

TABLE 122         COMPANY FOOTPRINT 159

TABLE 123         APPLICATION FOOTPRINT       160

TABLE 124         REGIONAL FOOTPRINT             161

11.6       STARTUP/SME EVALUATION MATRIX, 2022       161

FIGURE 63         HEAD-UP DISPLAY MARKET: STARTUP/SME EVALUATION MATRIX, 2022    162

11.6.1    PROGRESSIVE COMPANIES       162

11.6.2    RESPONSIVE COMPANIES          162

11.6.3    DYNAMIC COMPANIES 162

11.6.4    STARTING BLOCKS       163

TABLE 125         HEAD-UP DISPLAY MARKET: DETAILED LIST OF KEY STARTUPS/SMES           163

TABLE 126         HEAD-UP DISPLAY MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES APPLICATION 163

11.7       COMPETITIVE SCENARIO          164

TABLE 127         PRODUCT LAUNCHES  164

11.7.1    DEALS  165

TABLE 128         DEALS, 2022–2023           165

12          COMPANY PROFILES    166

12.1       INTRODUCTION            166

12.2       KEY PLAYERS   166

(Business overview, Products/Solutions/Services offered, Recent developments, Deals, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats)*

12.2.1    NIPPON SEIKI CO., LTD.             166

TABLE 129         NIPPON SEIKI CO., LTD.: COMPANY OVERVIEW 166

FIGURE 64         NIPPON SEIKI CO., LTD.: COMPANY SNAPSHOT             167

TABLE 130         NIPPON SEIKI CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED          167

TABLE 131         NIPPON SEIKI CO., LTD.: PRODUCT LAUNCHES/DEVELOPMENTS   168

TABLE 132         NIPPON SEIKI CO., LTD.: DEALS             168

TABLE 133         NIPPON SEIKI CO., LTD.: OTHERS          169

12.2.2    CONTINENTAL AG        170

TABLE 134         CONTINENTAL AG: COMPANY OVERVIEW         170

FIGURE 65         CONTINENTAL AG: COMPANY SNAPSHOT        171

TABLE 135         CONTINENTAL AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED          171

TABLE 136         CONTINENTAL AG: PRODUCT LAUNCHES/DEVELOPMENTS              172

TABLE 137         CONTINENTAL AG: DEALS        172

12.2.3    DENSO CORPORATION 174

TABLE 138         DENSO CORPORATION: COMPANY OVERVIEW 174

FIGURE 66         DENSO CORPORATION: COMPANY SNAPSHOT 174

TABLE 139         DENSO CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          175

TABLE 140         DENSO CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS   175

TABLE 141         DENSO CORPORATION: DEALS 175

12.2.4    ROBERT BOSCH GMBH 177

TABLE 142         ROBERT BOSCH GMBH: COMPANY OVERVIEW 177

FIGURE 67         ROBERT BOSCH GMBH: COMPANY SNAPSHOT 178

TABLE 143         ROBERT BOSCH GMBH: PRODUCTS/SOLUTIONS/SERVICES OFFERED          178

TABLE 144         ROBERT BOSCH GMBH: PRODUCT LAUNCHES/DEVELOPMENTS   179

TABLE 145         ROBERT BOSCH GMBH: DEALS 179

12.2.5    VISTEON CORPORATION           181

TABLE 146         VISTEON CORPORATION: COMPANY OVERVIEW           181

FIGURE 68         VISTEON CORPORATION: COMPANY SNAPSHOT           182

TABLE 147         VISTEON CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          182

TABLE 148         VISTEON CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS   182

TABLE 149         VISTEON CORPORATION: DEALS           183

12.2.6    BAE SYSTEMS   185

TABLE 150         BAE SYSTEMS: COMPANY OVERVIEW    185

FIGURE 69         BAE SYSTEMS: COMPANY SNAPSHOT   186

TABLE 151         BAE SYSTEMS: PRODUCTS/SOLUTIONS/SERVICES OFFERED              186

TABLE 152         BAE SYSTEMS: PRODUCT LAUNCHES/DEVELOPMENTS 187

12.2.7    YAZAKI CORPORATION 188

TABLE 153         YAZAKI CORPORATION: COMPANY OVERVIEW 188

FIGURE 70         YAZAKI CORPORATION: COMPANY SNAPSHOT 188

TABLE 154         YAZAKI CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          189

12.2.8    PIONEER CORPORATION           190

TABLE 155         PIONEER CORPORATION: COMPANY OVERVIEW           190

TABLE 156         PIONEER CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          190

TABLE 157         PIONEER CORPORATION: DEALS           191

12.2.9    PANASONIC HOLDINGS CORPORATION            192

TABLE 158         PANASONIC HOLDINGS CORPORATION: COMPANY OVERVIEW        192

FIGURE 71         PANASONIC HOLDINGS CORPORATION: COMPANY SNAPSHOT        193

TABLE 159         PANASONIC HOLDINGS CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED   193

TABLE 160         PANASONIC HOLDINGS CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS   194

TABLE 161         PANASONIC HOLDINGS CORPORATION: DEALS             195

12.2.10  GARMIN LTD.   196

TABLE 162         GARMIN LTD.: COMPANY OVERVIEW   196

FIGURE 72         GARMIN LTD.: COMPANY SNAPSHOT   197

TABLE 163         GARMIN LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED              197

12.3       OTHER KEY PLAYERS    198

12.3.1    THALES             198

12.3.2    E-LEAD ELECTRONIC CO. LTD 199

12.3.3    HONEYWELL INTERNATIONAL INC.      200

12.3.4    MICROVISION   201

12.3.5    COLLINS AEROSPACE   202

12.3.6    RENESAS ELECTRONICS CORPORATION            202

12.3.7    STMICROELECTRONICS             203

12.3.8    ALPS ALPINE CO., LTD. 204

12.3.9    ELBIT SYSTEMS LTD.    205

12.3.10  SAAB AB             206

12.3.11  VUZIX   207

12.3.12  FORYOU CORPORATION            208

12.3.13  HARMAN INTERNATIONAL.      209

12.3.14  HUDWAY, LLC  210

12.3.15  WAYRAY AG      210

12.3.16  ENVISICS           211

12.3.17  TEXAS INSTRUMENTS INCORPORATED 212

*Details on Business overview, Products/Solutions/Services offered, Recent developments, Deals, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.

13          APPENDIX         213

13.1       INSIGHTS FROM INDUSTRY EXPERTS   213

13.2       DISCUSSION GUIDE      213

13.3       KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL             216

13.4       CUSTOMIZATION OPTIONS      218

13.5       RELATED REPORTS       218

13.6       AUTHOR DETAILS         219


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