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상업용 터치 디스플레이 (Touch Display) 시장조사 보고서

조사회사 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2023년12월

Commercial Touch Display Market – Global Forecast to 2029

상업용 터치 디스플레이 (Touch Display) 시장 : 제품(모니터, POS 터미널, 사이니지 디스플레이), 터치 기술(저항막, 정전용량, 적외선), 종횡비(와이드, 스퀘어), 해상도, 화면 크기, 업계, 애플리케이션, 지역별 – 2029년까지 예측
Commercial Touch Display Market by Product (Monitor, POS Terminal, Signage Display), Touch Technology (Resistive, Capacitive, Infrared), Aspect Ratio (Wide, Square), Resolution, Screen Size, Industry, Application and Region – Forecast to 2029

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Report Overview

The global commercial touch display market is projected to grow from USD 5.8 billion in 2024 to USD 8.7 billion by 2029, registering a CAGR of 8.6% during the forecast period. Integrating touch displays into emerging technologies and the ongoing digital transformation trends is crucial for reshaping customer interactions and improving operational processes across sectors, sustaining market growth. The rising significance of touch displays in educational institutions as interactive learning tools contributes to market growth. Moreover, the increasing demand for touch displays in the automotive sector, for applications like in-vehicle infotainment and navigation systems, also serves as a notable driver. Another pivotal factor is the heightened adoption of touch displays in industrial settings, facilitating efficient human-machine interactions.

상업용 터치 디스플레이 (Touch Display) 시장조사 보고서


“The capacitive touch technology is expected to hold the largest share in the overall commercial touch display market.”
Capacitive touch technology is poised to lead the market during the forecast period due to several key advantages and evolving industry trends. Capacitive touchscreens offer a highly responsive and intuitive user experience, enabling precise touch recognition and multi-touch capabilities. Moreover, capacitive touchscreens’ durability and scratch-resistant nature make them ideal for various applications, including industrial control panels and automotive displays. As the Internet of Things (IoT) and smart devices gain prominence, capacitive touch technology aligns well with the trend toward sleek, modern designs and user-friendly interfaces. The ongoing innovation in capacitive touch technology, including the integration of in-cell and on-cell touch solutions, further solidifies its position as a market leader, driving its widespread adoption across diverse sectors.

“The 28-65 inches segment is expected to grow at a significant growth rate during the forecast period.”
The commercial touch display market’s 28-65 inches segment is experiencing remarkable growth for several reasons. Firstly, this size range balances versatility and visibility, making it suitable for a wide range of commercial applications, from interactive kiosks and digital signage to educational displays and conferencing systems. Businesses and institutions increasingly adopt larger touch displays to enhance engagement and user experience. Additionally, the availability of high-resolution displays within this size range enables more precise and more immersive content delivery, which is especially relevant in industries like retail, where showcasing products with vibrant visuals is crucial. Furthermore, advancements in touch technology, including capacitive and infrared solutions, have improved the responsiveness and accuracy of these displays, making them more attractive for various interactive applications.

상업용 터치 디스플레이 (Touch Display) 시장조사 보고서 region

“China is likely to lead the commercial touch display market during the forecast period in Asia Pacific.”
China is expected to command the highest market share in Asia Pacific’s commercial touch display market during the forecast period due to its extensive manufacturing capabilities, fostering cost-effective production and innovation. The country’s strategic position as a global technology hub, with a thriving ecosystem of domestic and international manufacturers, contributes to developing and adopting advanced touch display solutions. China’s rapid economic growth and urbanization drive increased demand for commercial touch displays across sectors such as retail, healthcare, and industrial applications. 
Breakdown of profiles of primary participants:
• By Company Type: Tier 1 = 20%, Tier 2 = 55%, and Tier 3 = 25%
• By Designation: C-level Executives = 50%, Directors = 25%, and Managers = 25%
• By Region: North America = 60%, Europe = 20%, Asia Pacific = 10%, and Rest of the World = 10%


The major companies in the commercial touch display market include LG DISPLAY CO., LTD. (South Korea), SAMSUNG (South Korea), LEYARD (China), Sharp Corporation (Japan), NEC Corporation (Japan), ViewSonic Corporation (US), Elo Touch Solutions, Inc. (US), Innolux Corporation (Taiwan), AUO Corporation (Taiwan), and BOE Technology Group Co., Ltd. (China).

상업용 터치 디스플레이 (Touch Display) 시장조사 보고서 ecosystem

Research Coverage
The report segments the commercial touch display market and forecasts its size, by value, based on region (North America, Europe, Asia Pacific, and the Rest of the World), product (monitor, signage display, POS terminal, open frame touchscreen display, medical display), touch technology (resistive, capacitive, surface acoustic wave, infrared), application (indoor, outdoor), aspect ratio (square, wide), resolution (HD, FHD, 4K), screen size (7-27 inches, 28-65 inches, above 65 inches), industry (retails, hospitality, and BFSI, transportation, healthcare, corporate, sports & entertainment, education).
The report also comprehensively reviews market drivers, restraints, opportunities, and challenges in the commercial touch display market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.


Reasons to Buy the Report:
• Analysis of key drivers (ongoing technological advancements in touch display technology, increasing demand for touch displays in commercial vehicles, growing demand for interactive displays in various applications, burgeoning adoption of digital signage), restraints (decline in demand for displays in the retail sector due to drastic shift towards online advertisement and shopping, the rise of touchless and antimicrobial display solutions in public settings), opportunities (integration of artificial intelligence in touchscreen display devices, the burgeoning demand for Point of Sale (POS) systems in the retail and hospitality sector, emerging use cases of displays to provide lucrative growth opportunities from manufacturers), and challenges (compatibility and integration issue with existing infrastructure, commercial touch displays face substantial wear and tear) influencing the growth of the commercial touch display market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the commercial touch display market
• Market Development: Comprehensive information about lucrative markets – the report analyses the commercial touch display market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the commercial touch display market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like LG DISPLAY CO., LTD. (South Korea), SAMSUNG (South Korea), LEYARD (China), Sharp Corporation (Japan), NEC Corporation (Japan), ViewSonic Corporation (US), Elo Touch Solutions, Inc. (US), Innolux Corporation (Taiwan), AUO Corporation (Taiwan), and BOE Technology Group Co., Ltd. (China).

Table of Contents

1            INTRODUCTION            35

1.1         STUDY OBJECTIVES      35

1.2         MARKET DEFINITION   36

1.2.1      INCLUSIONS AND EXCLUSIONS 36

1.3         STUDY SCOPE  37

1.3.1      MARKETS COVERED     37

FIGURE 1           COMMERCIAL TOUCH DISPLAY MARKET: SEGMENTATION              37

1.3.2      REGIONAL SCOPE         37

1.3.3      YEARS CONSIDERED     38

1.3.4      CURRENCY CONSIDERED          38

1.3.5      UNITS CONSIDERED     38

1.4         LIMITATIONS   38

1.5         STAKEHOLDERS            38

1.6         SUMMARY OF CHANGES            39

1.7         IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET              40

2            RESEARCH METHODOLOGY     41

2.1         RESEARCH DATA           41

FIGURE 2           COMMERCIAL TOUCH DISPLAY MARKET: RESEARCH DESIGN              41

2.1.1      SECONDARY AND PRIMARY RESEARCH 42

2.1.2      SECONDARY DATA       42

2.1.2.1   List of major secondary sources       43

2.1.2.2   Key data from secondary sources     43

2.1.3      PRIMARY DATA 44

2.1.3.1   Primary interviews with experts       44

2.1.3.2   List of key primary interview participants       44

2.1.3.3   Key data from primary sources         45

2.1.3.4   Key industry insights          45

2.1.3.5   Breakdown of primaries     46

2.2         MARKET SIZE ESTIMATION       46

FIGURE 3           PROCESS FLOW OF MARKET SIZE ESTIMATION 47

FIGURE 4           MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE), BY KEY PLAYERS            47

FIGURE 5           MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE)—BOTTOM-UP ESTIMATION OF COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT            48

2.2.1      BOTTOM-UP APPROACH           48

2.2.1.1   Approach to estimate market size using bottom-up analysis (demand side)              48

FIGURE 6           MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH       49

2.2.2      TOP-DOWN APPROACH             49

2.2.2.1   Approach to estimate market size using top-down analysis (supply side)  50

FIGURE 7           MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH       50

2.3         DATA TRIANGULATION             51

FIGURE 8           DATA TRIANGULATION             51

2.4         RISK ASSESSMENT         52

TABLE 1             LIMITATIONS AND ASSOCIATED RISKS 52

2.5         RESEARCH ASSUMPTIONS         53

2.6         GROWTH FORECAST ASSUMPTIONS     53

2.7         RESEARCH LIMITATIONS           54

FIGURE 9           LIMITATIONS FOR RESEARCH STUDY   54

2.8         IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET              55

3            EXECUTIVE SUMMARY 56

FIGURE 10         COMMERCIAL TOUCH DISPLAY MARKET, 2020–2029 (USD MILLION)          56

FIGURE 11         OPEN FRAME TOUCHSCREEN DISPLAYS SEGMENT TO LEAD MARKET IN 2029             57

FIGURE 12         WIDE ASPECT RATIO SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD     57

FIGURE 13         CAPACITIVE TOUCH TECHNOLOGY SEGMENT TO RECORD FASTEST GROWTH DURING FORECAST PERIOD            58

FIGURE 14         4K RESOLUTION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD     58

FIGURE 15         OUTDOOR APPLICATIONS SEGMENT TO RECORD HIGHER CAGR FROM 2024 TO 2029          59

FIGURE 16         28 TO 65 INCHES DISPLAY SEGMENT TO GROW AT FASTEST RATE DURING FORECAST PERIOD         59

FIGURE 17         HEALTHCARE SEGMENT TO EXHIBIT HIGHEST CAGR FROM 2024 TO 2029     60

FIGURE 18         COMMERCIAL TOUCH DISPLAY MARKET IN ASIA PACIFIC TO RECORD HIGHEST CAGR DURING FORECAST PERIOD  61

4            PREMIUM INSIGHTS      62

4.1         ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN GLOBAL COMMERCIAL TOUCH DISPLAY MARKET           62

FIGURE 19         RISING ADOPTION OF TOUCH DISPLAYS IN HEALTHCARE INDUSTRY TO DRIVE MARKET 62

4.2         COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT             62

FIGURE 20         OPEN FRAME TOUCHSCREEN DISPLAYS SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE BETWEEN 2020 AND 2029      62

4.3         COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO     63

FIGURE 21         WIDE ASPECT RATIO SEGMENT HELD LARGER MARKET SHARE IN 2029  63

4.4         COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION      63

FIGURE 22         INDOOR APPLICATIONS TO DOMINATE MARKET IN 2029              63

4.5         COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE        64

FIGURE 23         7 TO 27 INCHES SEGMENT TO HOLD LARGEST MARKET SHARE FROM 2020 TO 2029       64

4.6         COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY              64

FIGURE 24         CAPACITIVE TOUCH TECHNOLOGY TO DOMINATE MARKET IN 2029 64

4.7         COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION       65

FIGURE 25         4K SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD       65

4.8         COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY            65

FIGURE 26         RETAIL, HOSPITALITY, AND BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2029          65

4.9         COMMERCIAL TOUCH DISPLAY MARKET, BY REGION   66

FIGURE 27         ASIA PACIFIC TO DOMINATE MARKET IN 2029  66

5            MARKET OVERVIEW     67

5.1         INTRODUCTION            67

5.2         MARKET DYNAMICS     67

FIGURE 28         COMMERCIAL TOUCH DISPLAY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES       67

5.2.1      DRIVERS            68

5.2.1.1   Ongoing advancements in touch display technology    68

5.2.1.2   Increasing use of touch displays in commercial vehicles             68

5.2.1.3   Growing adoption of touch display technology in education and automotive sectors   69

5.2.1.4   Rising adoption of digital signage technology in commercial applications 69

FIGURE 29         IMPACT OF DRIVERS ON COMMERCIAL TOUCH DISPLAY MARKET            70

5.2.2      RESTRAINTS     70

5.2.2.1   Declining demand for displays from retail sector owing to growing preference for online shopping   70

5.2.2.2   Increasing awareness regarding hygiene-related risks through touch-based surfaces 71

FIGURE 30         IMPACT OF RESTRAINTS ON COMMERCIAL TOUCH DISPLAY MARKET            71

5.2.3      OPPORTUNITIES           72

5.2.3.1   Integration of AI technology into touchscreen display devices    72

5.2.3.2   Growing utilization of POS in retail and hospitality sectors        72

5.2.3.3   Rising adoption of advanced display technology in smart home applications              72

FIGURE 31         IMPACT OF OPPORTUNITIES ON COMMERCIAL TOUCH DISPLAY MARKET         73

5.2.4      CHALLENGES   73

5.2.4.1   Incorporating touch displays into existing infrastructure            73

5.2.4.2   Deteriorated performance in high-traffic environments due to wear and tear              74

FIGURE 32         IMPACT OF CHALLENGES ON COMMERCIAL TOUCH DISPLAY MARKET            74

5.3         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 75

FIGURE 33         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES              75

5.4         PRICING ANALYSIS        76

5.4.1      AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS, BY PRODUCT TYPE       76

FIGURE 34         AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS, BY PRODUCT TYPE (USD)      76

TABLE 2             AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS, BY PRODUCT TYPE (USD)      76

5.4.2      AVERAGE SELLING PRICE OF COMMERCIAL TOUCH DISPLAYS, BY REGION             77

FIGURE 35         AVERAGE SELLING PRICE OF COMMERCIAL TOUCH DISPLAYS, BY REGION (USD)          77

5.5         SUPPLY CHAIN ANALYSIS          77

FIGURE 36         COMMERCIAL TOUCH DISPLAY MARKET: SUPPLY CHAIN ANALYSIS          78

5.6         ECOSYSTEM/MARKET MAP       79

TABLE 3             ROLE OF PARTICIPANTS IN COMMERCIAL TOUCH DISPLAY ECOSYSTEM     79

FIGURE 37         COMMERCIAL TOUCH DISPLAY ECOSYSTEM: KEY PLAYERS              80

5.7         TECHNOLOGY ANALYSIS           80

5.7.1      MICROLED DISPLAYS   80

5.7.2      IMMERSIVE DISPLAYS   81

5.7.3      FLEXIBLE DISPLAYS      81

5.7.4      PROJECTION TECHNOLOGIES  81

5.7.5      QUANTUM DOT DISPLAYS        82

5.8         PATENT ANALYSIS        82

FIGURE 38         NUMBER OF PATENTS GRANTED FOR COMMERCIAL TOUCH DISPLAYS, 2013–2022     82

FIGURE 39         REGIONAL ANALYSIS OF PATENTS GRANTED FOR COMMERCIAL TOUCH DISPLAYS, 2013–2022      83

TABLE 4             LIST OF PATENTS PERTAINING TO COMMERCIAL TOUCH DISPLAYS, 2020–2022     83

5.9         TRADE ANALYSIS          85

FIGURE 40         IMPORT DATA FOR MAJOR COUNTRIES FOR HS CODE 8537-COMPLIANT PRODUCTS, 2018–2022       85

TABLE 5             IMPORT DATA FOR HS CODE 8537-COMPLIANT PRODUCTS, BY COUNTRY, 2018–2022 (USD MILLION)            85

FIGURE 41         EXPORT DATA FOR MAJOR COUNTRIES FOR HS CODE 8537-COMPLIANT PRODUCTS, 2018–2022       86

TABLE 6             EXPORT DATA FOR HS CODE 8537-COMPLIANT PRODUCTS, BY COUNTRY, 2018–2022 (USD MILLION)            86

FIGURE 42         IMPORT DATA FOR MAJOR COUNTRIES FOR HS CODE 8528-COMPLIANT PRODUCTS, 2018–2022       87

TABLE 7             IMPORT DATA FOR HS CODE 8528-COMPLIANT PRODUCTS, BY COUNTRY, 2018–2022 (USD MILLION)            87

FIGURE 43         EXPORT DATA FOR MAJOR COUNTRIES FOR HS CODE 8528-COMPLIANT PRODUCTS, 2018–2022       88

TABLE 8             EXPORT DATA FOR HS CODE 8528-COMPLIANT PRODUCTS, BY COUNTRY, 2018–2022 (USD MILLION)            88

5.10       KEY CONFERENCES AND EVENTS          89

TABLE 9             COMMERCIAL TOUCH DISPLAY MARKET: LIST OF KEY CONFERENCES AND EVENTS, 2022–2023             89

5.11       CASE STUDY ANALYSIS 90

5.11.1    INCREASING REVENUE BY PROMOTING TIMELY AND RELEVANT MESSAGES AROUND SYCUAN CASINO RESORT (US)       90

5.11.2    ENHANCING VISUALIZATION OF CONGENITAL HEART DEFECTS, CEREBRAL ANEURYSMS, AND COMPLEX BLOOD VESSELS BY SCIEMENT (JAPAN)             90

5.11.3    PROVIDING TIMELY INFORMATION TO CUSTOMERS VISITING AMU PLAZA KUMAMOTO (JAPAN)    90

5.11.4    ENHANCING VISUAL EXPERIENCE OF CUSTOMERS OF BURT BROTHERS (US)             91

5.11.5    CREATING FRESH AND MODERN LOOK FOR EUROLACKE’S OFFICE SPACE (NETHERLANDS)            91

5.12       TARIFF, STANDARDS, AND REGULATORY LANDSCAPE 92

5.12.1    TARIFF 92

TABLE 10           MFN TARIFF FOR HS CODE 8537-COMPLIANT PRODUCTS EXPORTED BY GERMANY, 2022 92

5.12.2    STANDARDS     92

5.12.2.1 Global   92

5.12.2.2 Europe  93

5.12.2.3 Asia Pacific          93

5.12.2.4 North America     94

5.12.3    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          94

5.12.4    REGULATIONS 95

5.12.4.1 North America     95

5.12.4.2 Europe  95

5.12.4.3 Asia Pacific          96

5.13       PORTER’S FIVE FORCES ANALYSIS         96

FIGURE 44         COMMERCIAL TOUCH DISPLAY MARKET: PORTER’S FIVE FORCES ANALYSIS         96

FIGURE 45         HIGH INTENSITY OF COMPETITIVE RIVALRY IN COMMERCIAL TOUCH DISPLAY MARKET         97

TABLE 11           COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF PORTER’S FIVE FORCES ANALYSIS         97

5.13.1    INTENSITY OF COMPETITIVE RIVALRY 97

5.13.2    THREAT OF SUBSTITUTES         98

5.13.3    BARGAINING POWER OF SUPPLIERS     98

5.13.4    BARGAINING POWER OF BUYERS           98

5.13.5    THREAT OF NEW ENTRANTS    98

5.14       KEY STAKEHOLDERS AND BUYING CRITERIA    99

5.14.1    KEY STAKEHOLDERS IN BUYING PROCESS         99

FIGURE 46         INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE INDUSTRIES           99

TABLE 12           INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE INDUSTRIES (%)    99

5.14.2    BUYING CRITERIA         100

FIGURE 47         KEY BUYING CRITERIA FOR TOP THREE INDUSTRIES    100

TABLE 13           KEY BUYING CRITERIA FOR TOP THREE INDUSTRIES    100

6            OPERATING SYSTEM TRENDS IN COMMERCIAL TOUCH DISPLAY MARKET            101

6.1         INTRODUCTION            101

6.2         LINUX  101

6.3         WINDOWS         102

6.4         ANDROID          102

7            COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT             103

7.1         INTRODUCTION            104

FIGURE 48         OPEN FRAME TOUCHSCREEN DISPLAYS SEGMENT TO LEAD MARKET IN 2029             104

TABLE 14           COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)     104

TABLE 15           COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)     105

TABLE 16           COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (MILLION UNITS)  105

TABLE 17           COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (MILLION UNITS)  105

7.2         MONITORS        106

7.2.1      INCREASING USE TO ENHANCE PRODUCTIVITY AND EASE COLLABORATION BETWEEN USERS TO DRIVE SEGMENTAL GROWTH  106

TABLE 18           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION)       106

TABLE 19           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION)       107

FIGURE 49         NORTH AMERICA TO DOMINATE MARKET FOR MONITORS IN 2029      107

TABLE 20           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION)         107

TABLE 21           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION)         108

TABLE 22           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION)         108

TABLE 23           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION)         108

TABLE 24           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION)           108

TABLE 25           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION)           109

TABLE 26           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION)   109

TABLE 27           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION)   109

TABLE 28           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION)             110

TABLE 29           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION)             110

TABLE 30           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION)            110

TABLE 31           MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION)            110

7.3         SIGNAGE DISPLAYS       111

7.3.1      INCREASING POPULARITY AMONG BUSINESSES TO PROMOTE DIGITAL CONTENT AND ENHANCE USER ENGAGEMENT TO PROPEL SEGMENTAL GROWTH 111

TABLE 32           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION)  111

TABLE 33           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION)  111

FIGURE 50         ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN SIGNAGE DISPLAY MARKET DURING FORECAST PERIOD 112

TABLE 34           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION)    112

TABLE 35           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION)    112

TABLE 36           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION)   113

TABLE 37           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION)   113

TABLE 38           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION)     113

TABLE 39           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION)     113

TABLE 40           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION)           114

TABLE 41           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION)           114

TABLE 42           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION)       115

TABLE 43           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION)       115

TABLE 44           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION)      115

TABLE 45           SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION)      115

7.4         POS TERMINALS            116

7.4.1      NEED FOR IMPROVED CUSTOMER EXPERIENCE WITH SECURE AND STREAMLINED SALES TRANSACTIONS IN COMMERCIAL SETTINGS TO BOOST SEGMENTAL GROWTH 116

TABLE 46           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION)       116

TABLE 47           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION)       116

FIGURE 51         ASIA PACIFIC TO HOLD LARGEST MARKET SHARE IN POS TERMINAL MARKET IN 2029      117

TABLE 48           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION)         117

TABLE 49           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION)         117

TABLE 50           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION)         118

TABLE 51           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION)         118

TABLE 52           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION)           118

TABLE 53           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION)           118

TABLE 54           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION)   119

TABLE 55           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION)   119

TABLE 56           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION)             119

TABLE 57           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION)             120

TABLE 58           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION)            120

TABLE 59           POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION)            120

7.5         OPEN FRAME TOUCHSCREEN DISPLAYS            120

7.5.1      WIDESPREAD INTEGRATION INTO CUSTOM ENCLOSURES OR LARGE SYSTEMS TO CONTRIBUTE TO SEGMENTAL GROWTH 120

TABLE 60           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION)         121

TABLE 61           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION)         122

FIGURE 52         NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN OPEN FRAME TOUCHSCREEN DISPLAY MARKET IN 2029             122

TABLE 62           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION)              122

TABLE 63           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION)              123

TABLE 64           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION)          123

TABLE 65           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION)          123

TABLE 66           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION)              123

TABLE 67           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION)              124

TABLE 68           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION)     124

TABLE 69           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION)     124

TABLE 70           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION) 125

TABLE 71           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION) 125

TABLE 72           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION) 125

TABLE 73           OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION) 125

7.6         MEDICAL DISPLAYS      126

7.6.1      ADVANCED TOUCHSCREEN TECHNOLOGY INTEGRATED WITH MEDICAL-GRADE SPECIFICATIONS TO DRIVE SEGMENTAL GROWTH   126

TABLE 74           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION)  126

TABLE 75           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION)  126

FIGURE 53         ASIA PACIFIC TO REGISTER HIGHEST CAGR IN MEDICAL DISPLAY MARKET DURING FORECAST PERIOD 127

TABLE 76           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION)    127

TABLE 77           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION)    127

TABLE 78           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION)   128

TABLE 79           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION)   128

TABLE 80           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION)     128

TABLE 81           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION)     128

TABLE 82           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION)           129

TABLE 83           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION)           129

TABLE 84           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION)       129

TABLE 85           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION)       129

TABLE 86           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION)      130

TABLE 87           MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION)      130

8            COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO     131

8.1         INTRODUCTION            132

FIGURE 54         WIDE ASPECT RATIO SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD     132

TABLE 88           COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION)          132

TABLE 89           COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION)          132

8.2         WIDE    133

8.2.1      DEMAND FOR ENHANCED IMAGE QUALITY AND CLARITY WITH IMMERSIVE VIEWING EXPERIENCE TO DRIVE SEGMENT            133

TABLE 90           WIDE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)          133

TABLE 91           WIDE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)          133

8.3         SQUARE             134

8.3.1      NEED FOR VISUALLY APPEALING CONTENT IN RETAIL SECTOR AND FOR DIGITAL SIGNAGES TO PROPEL SEGMENT 134

TABLE 92           SQUARE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   134

TABLE 93           SQUARE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   134

9            COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY              135

9.1         INTRODUCTION            136

FIGURE 55         CAPACITIVE TOUCH TECHNOLOGY SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD    136

TABLE 94           COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION)          136

TABLE 95           COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION)          137

9.2         RESISTIVE         137

9.2.1      HIGH ADAPTABILITY TO VARIOUS ENVIRONMENTS AND COST-EFFECTIVENESS TO DRIVE SEGMENT   137

TABLE 96           RESISTIVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   138

TABLE 97           RESISTIVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   138

9.3         CAPACITIVE     138

9.3.1      ADVANTAGES SUCH AS PRECISION, RESPONSIVENESS, AND OPTICAL CLARITY TO CONTRIBUTE TO SEGMENTAL GROWTH  138

TABLE 98           CAPACITIVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   139

TABLE 99           CAPACITIVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   139

9.4         SURFACE ACOUSTIC WAVE       139

9.4.1      IMMUNITY TO FALSE TOUCHES IN OUTDOOR AND HEALTHCARE APPLICATIONS TO PROPEL SEGMENTAL GROWTH       139

TABLE 100         SURFACE ACOUSTIC WAVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)        140

TABLE 101         SURFACE ACOUSTIC WAVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)        140

9.5         INFRARED         140

9.5.1      RESILIENCE TO SURFACE CONTAMINANTS IN PUBLIC SETTINGS AND OUTDOOR ENVIRONMENTS TO FUEL SEGMENTAL GROWTH   140

TABLE 102         INFRARED: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   141

TABLE 103         INFRARED: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   141

10          COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION       142

10.1       INTRODUCTION            143

FIGURE 56         4K SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD              143

TABLE 104         COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION)          143

TABLE 105         COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION)          144

10.2       4K         144

10.2.1    INCREASING ADOPTION IN MANUFACTURING AND HEALTHCARE INDUSTRIES FOR HIGH-RESOLUTION IMAGES TO DRIVE SEGMENTAL GROWTH          144

TABLE 106         4K: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)          145

TABLE 107         4K: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)          145

10.3       FHD      145

10.3.1    NEED FOR AFFORDABLE TOUCHSCREENS WITH SUPERIOR PICTURE QUALITY TO CONTRIBUTE TO SEGMENTAL GROWTH 145

TABLE 108         FHD: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)          146

TABLE 109         FHD: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)          146

10.4       HD        146

10.4.1    NEED FOR SHARPER AND BRIGHTER VISUALS COMPARED TO REGULAR SCREENS TO FOSTER SEGMENTAL GROWTH 146

TABLE 110         HD: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)          147

TABLE 111         HD: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)          147

11          COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION      148

11.1       INTRODUCTION            149

FIGURE 57         OUTDOOR APPLICATIONS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD        149

TABLE 112         COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION)          149

TABLE 113         COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION)          149

11.2       INDOOR             150

11.2.1    INCREASING ADOPTION OF TOUCH DISPLAY SOLUTIONS IN RETAIL STORES TO DRIVE MARKET      150

TABLE 114         INDOOR: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   150

TABLE 115         INDOOR: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   151

11.3       OUTDOOR        151

11.3.1    SURGING ADOPTION OF COMMERCIAL TOUCH DISPLAYS IN OUTDOOR KIOSKS AND DIGITAL SIGNAGES TO BOOST MARKET GROWTH              151

TABLE 116         OUTDOOR: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   152

TABLE 117         OUTDOOR: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   152

12          COMMERCIAL TOUCH DISPLAY MARKET, BY SIZE          153

12.1       INTRODUCTION            154

FIGURE 58         28 TO 65 INCHES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD     154

TABLE 118         COMMERCIAL TOUCH DISPLAY MARKET, BY SIZE, 2020–2023 (USD MILLION) 154

TABLE 119         COMMERCIAL TOUCH DISPLAY MARKET, BY SIZE, 2024–2029 (USD MILLION) 155

12.2       7 TO 27 INCHES 155

12.2.1    INCREASING FOCUS ON ENHANCING USER EXPERIENCE IN PLACES WITH SPACE CONSTRAINTS TO FUEL DEMAND             155

TABLE 120         7 TO 27 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   156

TABLE 121         7 TO 27 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   156

12.3       28 TO 65 INCHES            156

12.3.1    NEED FOR HIGH VISIBILITY AND INTERACTIVITY IN DISPLAYS FOR COMMERCIAL APPLICATIONS TO BOOST DEMAND      156

TABLE 122         28 TO 65 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   157

TABLE 123         28 TO 65 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   157

12.4       ABOVE 65 INCHES          157

12.4.1    REQUIREMENT FOR DURABLE AND HIGH-RESOLUTION SCREENS FOR ADVERTISING TO PROPEL MARKET GROWTH  157

TABLE 124         ABOVE 65 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)            158

TABLE 125         ABOVE 65 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)            158

13          COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY            159

13.1       INTRODUCTION            160

FIGURE 59         HEALTHCARE SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD       160

TABLE 126         COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION)     160

TABLE 127         COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION)     161

13.2       RETAIL, HOSPITALITY, AND BFSI           161

13.2.1    USE OF INTERACTIVE DISPLAYS INTEGRATED WITH AUGMENTED REALITY SOLUTIONS TO BOOST MARKET GROWTH     161

TABLE 128         RETAIL, HOSPITALITY, AND BFSI: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)      162

TABLE 129         RETAIL, HOSPITALITY, AND BFSI: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)      162

13.3       TRANSPORTATION       162

13.3.1    INTEGRATION OF TOUCH DISPLAY SYSTEMS WITH REAL-TIME DATABASES TO RETRIEVE INFORMATION ON SCHEDULES AND RESERVATIONS TO DRIVE MARKET       162

TABLE 130         TRANSPORTATION: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)            163

TABLE 131         TRANSPORTATION: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)            163

13.4       HEALTHCARE  163

13.4.1    GROWING USE OF INTERACTIVE DISPLAYS IN HEALTHCARE ORGANIZATIONS TO EDUCATE PATIENTS TO DRIVE MARKET 163

TABLE 132         HEALTHCARE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   164

TABLE 133         HEALTHCARE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   164

13.5       CORPORATE     164

13.5.1    INCREASING UTILIZATION OF TOUCH DISPLAYS TO CONDUCT SEMINARS AND PROVIDE IN-DEPTH PRODUCT DESCRIPTIONS TO PROPEL MARKET            164

TABLE 134         CORPORATE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   165

TABLE 135         CORPORATE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   165

13.6       SPORTS & ENTERTAINMENT    165

13.6.1    INCREASING PENETRATION OF INTERACTIVE DISPLAYS TO ATTRACT AUDIENCES AND PROMOTE NEW PRODUCTS TO FUEL MARKET GROWTH              165

TABLE 136         SPORTS & ENTERTAINMENT: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)        166

TABLE 137         SPORTS & ENTERTAINMENT: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)        166

13.7       EDUCATION     166

13.7.1    WIDE USAGE OF TOUCH DISPLAYS IN EDUCATION AS WELL AS EMERGENCY BROADCAST SYSTEMS IN EDUCATIONAL INSTITUTIONS TO CONTRIBUTE TO MARKET GROWTH    166

TABLE 138         EDUCATION: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   167

TABLE 139         EDUCATION: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   167

14          COMMERCIAL TOUCH DISPLAY MARKET, BY REGION   168

14.1       INTRODUCTION            169

FIGURE 60         COMMERCIAL TOUCH DISPLAY MARKET, BY REGION   169

FIGURE 61         SOUTH KOREA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD       169

FIGURE 62         ASIA PACIFIC TO RECORD FASTEST GROWTH RATE DURING FORECAST PERIOD       170

TABLE 140         COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION)     170

TABLE 141         COMMERCIAL TOUCH DISPLAY, BY REGION, 2024–2029 (USD MILLION)          170

14.2       NORTH AMERICA          171

14.2.1    IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET IN NORTH AMERICA     171

FIGURE 63         COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF RECESSION ON NORTH AMERICA          172

FIGURE 64         NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET SNAPSHOT        172

TABLE 142         NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2020–2023 (USD MILLION)            173

TABLE 143         NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2024–2029 (USD MILLION)            173

TABLE 144         NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)            173

TABLE 145         NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)            174

14.2.2    US         174

14.2.2.1 Growing business requirements for advanced touch display products integrated with IoT to drive market    174

14.2.3    CANADA            175

14.2.3.1 Thriving tourism industry and related services to contribute to market growth              175

14.2.4    MEXICO             175

14.2.4.1 Increasing internet accessibility and smartphone usage to propel market  175

14.3       EUROPE             176

14.3.1    IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET IN EUROPE        176

FIGURE 65         COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF RECESSION ON EUROPE             176

FIGURE 66         EUROPE: COMMERCIAL TOUCH DISPLAY MARKET SNAPSHOT              177

TABLE 146         EUROPE: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2020–2023 (USD MILLION)    177

TABLE 147         EUROPE: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2024–2029 (USD MILLION)    178

TABLE 148         EUROPE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   178

TABLE 149         EUROPE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   178

14.3.2    UK         179

14.3.2.1 Rising demand for interactive experiences in retail and hospitality sectors to augment market growth     179

14.3.3    GERMANY         179

14.3.3.1 Digital transformation across industries, including retail, healthcare, automotive, and manufacturing, to propel market             179

14.3.4    FRANCE             180

14.3.4.1 Increasing use of collaboration displays in various applications to drive market              180

14.3.5    REST OF EUROPE           180

14.4       ASIA PACIFIC    180

14.4.1    IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET IN ASIA PACIFIC             181

FIGURE 67         COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF RECESSION ON ASIA PACIFIC    181

FIGURE 68         ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET SNAPSHOT        182

TABLE 150         ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2020–2023 (USD MILLION)    182

TABLE 151         ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2024–2029 (USD MILLION)    183

TABLE 152         ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)   183

TABLE 153         ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)   183

14.4.2    CHINA  184

14.4.2.1 Increasing adoption of touch displays to develop smart infrastructure for smart cities to foster market growth           184

14.4.3    JAPAN  184

14.4.3.1 Demand for energy-efficient and sustainable display solutions to boost market growth   184

14.4.4    SOUTH KOREA 185

14.4.4.1 Presence of numerous touch display manufacturers to foster market growth              185

14.4.5    REST OF ASIA PACIFIC  185

14.5       ROW     185

14.5.1    IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET IN ROW 186

FIGURE 69         COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF RECESSION ON ROW     186

FIGURE 70         ROW: COMMERCIAL TOUCH DISPLAY MARKET SNAPSHOT              187

TABLE 154         ROW: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION)          187

TABLE 155         ROW: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION)          188

TABLE 156         ROW: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION)          188

TABLE 157         ROW: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION)          188

14.5.2    MIDDLE EAST & AFRICA             189

14.5.2.1 Rapid urbanization and retail expansion to foster market growth              189

TABLE 158         MIDDLE EAST & AFRICA: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION)            189

TABLE 159         MIDDLE EAST & AFRICA: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION)            189

14.5.2.2 GCC countries     190

14.5.2.3 Rest of Middle East & Africa            190

14.5.3    SOUTH AMERICA           190

14.5.3.1 Growing retail and hospitality sectors to drive market  190

15          COMPETITIVE LANDSCAPE       191

15.1       INTRODUCTION            191

15.2       KEY PLAYER STRATEGIES/RIGHT TO WIN          191

TABLE 160         KEY DEVELOPMENTS UNDERTAKEN BY LEADING MARKET PLAYERS, 2020–2023       192

15.2.1    ORGANIC/INORGANIC GROWTH STRATEGIES  193

15.2.2    PRODUCT PORTFOLIO 193

15.2.3    REGIONAL PRESENCE  193

15.2.4    MANUFACTURING AND DISTRIBUTION FOOTPRINT    193

15.3       MARKET SHARE ANALYSIS         193

TABLE 161         COMMERCIAL TOUCH DISPLAY MARKET: DEGREE OF COMPETITION, 2022     193

15.4       FIVE-YEAR COMPANY REVENUE ANALYSIS        195

FIGURE 71         FIVE-YEAR REVENUE ANALYSIS OF MAJOR COMPANIES IN COMMERCIAL TOUCH DISPLAY MARKET, 2018–2022      195

15.5       COMPANY EVALUATION MATRIX          195

15.5.1    STARS  195

15.5.2    EMERGING LEADERS    195

15.5.3    PERVASIVE PLAYERS     196

15.5.4    PARTICIPANTS 196

FIGURE 72         COMMERCIAL TOUCH DISPLAY MARKET: COMPANY EVALUATION MATRIX, 2022      196

15.5.5    COMPANY FOOTPRINT 197

TABLE 162         OVERALL COMPANY FOOTPRINT          197

TABLE 163         COMPANY PRODUCT FOOTPRINT         197

TABLE 164         COMPANY INDUSTRY FOOTPRINT        198

TABLE 165         COMPANY REGION FOOTPRINT             198

15.6       STARTUP/SMALL AND MEDIUM-SIZED ENTERPRISE (SME) EVALUATION MATRIX  199

15.6.1    PROGRESSIVE COMPANIES       199

15.6.2    RESPONSIVE COMPANIES          199

15.6.3    DYNAMIC COMPANIES 199

15.6.4    STARTING BLOCKS       199

FIGURE 73         COMMERCIAL TOUCH DISPLAY MARKET: STARTUP/SME EVALUATION MATRIX, 2022      200

15.6.5    COMPETITIVE BENCHMARKING            201

TABLE 166         COMMERCIAL TOUCH DISPLAY MARKET: LIST OF KEY STARTUPS/SMES           201

TABLE 167         COMPETITIVE BENCHMARKING FOR STARTUPS/SMES, BY PRODUCT         201

TABLE 168         COMPETITIVE BENCHMARKING FOR STARTUPS/SMES, BY INDUSTRY         202

TABLE 169         COMPETITIVE BENCHMARKING OF STARTUP/SMES, BY REGION             202

15.7       COMPETITIVE SCENARIOS AND TRENDS           202

15.7.1    PRODUCT LAUNCHES  202

TABLE 170         COMMERCIAL TOUCH DISPLAY MARKET: PRODUCT LAUNCHES, 2019–2023   203

15.7.2    DEALS  210

TABLE 171         COMMERCIAL TOUCH DISPLAY MARKET: DEALS, 2020–2023              210

15.7.3    OTHERS             213

TABLE 172         COMMERCIAL TOUCH DISPLAY MARKET: OTHERS, 2019–2023              213

16          COMPANY PROFILES    214

(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*

16.1       INTRODUCTION            214

16.2       KEY PLAYERS   214

16.2.1    SAMSUNG         214

TABLE 173         SAMSUNG: COMPANY OVERVIEW          215

FIGURE 74         SAMSUNG: COMPANY SNAPSHOT          215

TABLE 174         SAMSUNG: PRODUCTS/SOLUTIONS/SERVICES OFFERED              216

TABLE 175         SAMSUNG: PRODUCT LAUNCHES          216

TABLE 176         SAMSUNG: OTHERS      217

16.2.2    LEYARD             219

TABLE 177         LEYARD: COMPANY OVERVIEW 219

FIGURE 75         LEYARD: COMPANY SNAPSHOT             220

TABLE 178         LEYARD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 220

TABLE 179         LEYARD: PRODUCT LAUNCHES 222

TABLE 180         LEYARD: DEALS             222

16.2.3    LG DISPLAY CO., LTD.  224

TABLE 181         LG DISPLAY CO., LTD.: COMPANY OVERVIEW   224

FIGURE 76         LG DISPLAY CO., LTD.: COMPANY SNAPSHOT   225

TABLE 182         LG DISPLAY CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED          225

TABLE 183         LG DISPLAY CO., LTD.: PRODUCT LAUNCHES   227

TABLE 184         LG DISPLAY CO., LTD.: DEALS  228

TABLE 185         LG DISPLAY CO., LTD.: OTHERS             228

16.2.4    SHARP CORPORATION 230

TABLE 186         SHARP CORPORATION: COMPANY OVERVIEW  230

FIGURE 77         SHARP CORPORATION: COMPANY SNAPSHOT 231

TABLE 187         SHARP CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          231

TABLE 188         SHARP CORPORATION: PRODUCT LAUNCHES 233

TABLE 189         SHARP CORPORATION: DEALS 233

16.2.5    NEC CORPORATION     235

TABLE 190         NEC CORPORATION: COMPANY OVERVIEW      235

FIGURE 78         NEC CORPORATION: COMPANY SNAPSHOT      236

TABLE 191         NEC CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          236

TABLE 192         NEC CORPORATION: DEALS     238

16.2.6    ELO TOUCH SOLUTIONS, INC.  239

TABLE 193         ELO TOUCH SOLUTIONS, INC.: COMPANY OVERVIEW  239

TABLE 194         ELO TOUCH SOLUTIONS, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED   239

TABLE 195         ELO TOUCH SOLUTIONS, INC.: PRODUCT LAUNCHES  240

TABLE 196         ELO TOUCH SOLUTIONS, INC.: DEALS  241

TABLE 197         ELO TOUCH SOLUTIONS, INC.: OTHERS             242

16.2.7    INNOLUX CORPORATION          243

TABLE 198         INNOLUX CORPORATION: COMPANY OVERVIEW          243

FIGURE 79         INNOLUX CORPORATION: COMPANY SNAPSHOT          244

TABLE 199         INNOLUX CORPORATION: PRODUCT/SOLUTIONS/SERVICES OFFERED          244

TABLE 200         INNOLUX CORPORATION: PRODUCT LAUNCHES          245

TABLE 201         INNOLUX CORPORATION: DEALS          247

16.2.8    VIEWSONIC CORPORATION      248

TABLE 202         VIEWSONIC CORPORATION: COMPANY OVERVIEW       248

TABLE 203         VIEWSONIC CORPORATION: PRODUCT /SOLUTIONS/SERVICES OFFERED          248

TABLE 204         VIEWSONIC CORPORATION: PRODUCT LAUNCHES       249

16.2.9    AUO CORPORATION     251

TABLE 205         AUO CORPORATION: COMPANY OVERVIEW     251

FIGURE 80         AUO CORPORATION: COMPANY SNAPSHOT     252

TABLE 206         AUO CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          252

TABLE 207         AUO CORPORATION: PRODUCT LAUNCHES     253

TABLE 208         AUO CORPORATION: DEALS     255

16.2.10  BOE TECHNOLOGY GROUP CO., LTD.  256

TABLE 209         BOE TECHNOLOGY GROUP CO., LTD.: COMPANY OVERVIEW              256

FIGURE 81         BOE TECHNOLOGY GROUP CO., LTD.: COMPANY SNAPSHOT              257

TABLE 210         BOE TECHNOLOGY GROUP CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED   257

TABLE 211         BOE TECHNOLOGY GROUP CO., LTD.: PRODUCT LAUNCHES              258

TABLE 212         BOE TECHNOLOGY GROUP CO., LTD.: DEALS   259

16.3       OTHER PLAYERS           260

16.3.1    PANASONIC HOLDINGS CORPORATION            260

16.3.2    TIANMA MICROELECTRONICS CO., LTD.           261

16.3.3    QISDA CORPORATION  262

16.3.4    TRULY INTERNATIONAL HOLDINGS LIMITED. 263

16.3.5    GESTURETEK   264

16.3.6    HORIZON DISPLAY INC.             265

16.3.7    EGAN VISUAL   265

16.3.8    BAANTO INTERNATIONAL LTD.            266

16.3.9    CRYSTAL DISPLAY SYSTEMS LIMITED   267

16.3.10  BARCO 268

16.3.11  BOXLIGHT        269

16.3.12  PROMETHEAN LIMITED            270

16.3.13  VESTEL 271

16.3.14  ITS, INC.             272

16.3.15  FIRSTOUCH DIGITAL SOLUTIONS         273

*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.

17          APPENDIX         274

17.1       INSIGHTS FROM INDUSTRY EXPERTS   274

17.2       DISCUSSION GUIDE      274

17.3       KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL             278

17.4       CUSTOMIZATION OPTIONS      280

17.5       RELATED REPORTS       280

17.6       AUTHOR DETAILS         281


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