고객 데이터 플랫폼: 주요 전략, 경쟁 스코어보드, 시장 예측 2022-2027년

출판:Juniper Research(주니퍼 리서치) 출판년도:2022년05월

CUSTOMER DATA PLATFORMS: KEY STRATEGIES, COMPETITOR LEADERBOARD & MARKET FORECASTS 2022-2027
고객 데이터 플랫폼: 주요 전략, 경쟁 스코어보드, 시장 예측 2022-2027년

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Juniper Research「고객 데이터 플랫폼: 주요 전략, 경쟁 스코어보드, 시장 예측 2022-2027년 – CUSTOMER DATA PLATFORMS: KEY STRATEGIES, COMPETITOR LEADERBOARD & MARKET FORECASTS 2022-2027 」은 기업이 고객의 선호도나 이용법에 대해 보다 깊은 이해를 이끌 서비스, 고객 데이터 플랫폼(CDP)의 세계 시장을 조사해 시장의 이해관계자를 위한 전략적 권고와 주요 고객 데이터 플랫폼의 경쟁 스코어보드 등 도 게재하고 있습니다. 또한 주요 세그먼트별 고객 데이터 플랫폼의 총 수익에 대해 5년간 예측을 제공합니다。

각 보고서의 목차는 여기에서 요청하세요.

보고서 구성

  1. 전략 및 예측 보고서(PDF)
  2. 시장 규모 및 5년 예측 스프레드시트(Excel)
  3. 최신 데이터에 대한 12개월 액세스(온라인)

주요 게시물

  • 중요 조사 결과 및 전략적 제안
  • 시장 전망: 주요 수직 시장에서 모바일 인증의 중요 동향과 과제 분석
    • 금융 및 은행업
    • 의료
    • 미디어 및 엔터테인먼트
    • 소매업 및 전자상거래
    • 전기통신
  • Juniper Research의 경쟁 스코어보드: 중요 고객 데이터 플랫폼 공급업체 14개 회사의 특성 및 능력 평가
    • Adobe
    • Amperity
    • BlueConic
    • CM.com
    • Comviva
    • imimobile
    • Infobip
    • LINK Mobility
    • mParticle
    • Oracle Unity CDP
    • Route Mobile
    • Salesforce
    • Tealium
    • Twilio
  • 시장 예측: 주요 60개국의 고객 데이터 플랫폼 총 수익 5년간 예측

이 보고서는 다음 질문에 대한 답변으로 이어지는 정보를 제공합니다.

  1. 고객 데이터 플랫폼을 이용하여 CPAaS(Communications Platforms-as-a-Service/통신 기능을 API로 제공하는 클라우드 서비스는 어떻게 이익을 얻을 수 있습니까?
  2. CPaaS 플랫폼이 가장 유익한 고객 데이터 플랫폼 서비스는 무엇입니까?
  3. 고객 데이터 플랫폼이 CPAaS 서비스에 가장 영향을 미치는 지역은 어디입니까?
  4. 고객 데이터 플랫폼 서비스에 가장 영향을 받는 기술은 무엇입니까?
  5. 2027년까지 고객 데이터 플랫폼 시장 가치는 어느 정도입니까?

Report Overview

Juniper Research’s Customer Data Platforms report provides a comprehensive evaluation of the market for customer data platforms; assessing services that enable enterprises to gain greater insight into customer preferences and usage. It includes strategic recommendations for market stakeholders to best position the development of their services, and provides a Juniper Research Competitor Leaderboard for leading customer data platforms. In addition, it contains 5-year forecasts for total customer data platform revenue, split by the following key verticals:

  • Finance & Banking
  • Healthcare
  • Media & Entertainment
  • Retail & eCommerce
  • Telecommunications

This research suite includes:

  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months’ Access to harvest Online Data Platform (ONLINE)

KEY FEATURES

  • Key Takeaways & Strategic Recommendations: Comprehensive insight into key trends and challenges facing the customer data platform market; aligned with Juniper Research’s strategic recommendations for customer data platforms.
  • Market Outlook: Analysis of key trends and challenges across the mobile authentication spaces, including an evaluation of the following key verticals:
    • Finance & Banking
    • Healthcare
    • Media & Entertainment
    • Retail & eCommerce
    • Telecommunications
  • Juniper Research Competitor Leaderboard: Key customer data platform capability and capacity assessment of 14 leading vendors, including:
    • Adobe
    • Amperity
    • BlueConic
    • CM.com
    • Comviva
    • imimobile
    • Infobip
    • LINK Mobility
    • mParticle
    • Oracle Unity CDP
    • Route Mobile
    • Salesforce
    • Tealium
    • Twilio
  • Market Forecasts: 5-year forecasts for the total revenue from customer data platforms. Forecasts are split by 60 countries, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam

KEY QUESTIONS ANSWERED

  1. How can CPaaS (Communications Platforms-as-a-Service) platforms benefit from using customer data platforms?
  2. Which customer data platforms services will provide the most benefit to CPaaS platforms?
  3. Which regions will customer data platforms have the most impact on CPaaS services?
  4. Which technologies will be the most impacted by customer data platforms services?
  5. What will the value of the customer data platforms market be by 2027?

COMPANIES REFERENCED

Included in the Juniper Research Competitor Leaderboard: Adobe, Amperity, BlueConic, CM.com, Comviva, imimobile, Infobip, LINK Mobility, mParticle, Oracle, Route Mobile, Salesforce, Tealium, Twilio.

Mentioned: Accenture, Acculync, Acumen Solutions, Adax Signalling Software, AICPA (American Institute of Certified Public Accountants), Airbnb, Ajax Football Club, Al Aman Fund, Alaska Airlines, Altiria, Amazon, Amdocs, American Airlines, Amey, Anam Technologies, Apple, Appmiral, Arrowroot Capital, AstraZeneca, Autovia, Bain Capital Ventures, Barcelo, Belgian Cycle Factory, BMW, BT, Building Blocks, Cambia Health Solutions, CapGemini, Carnegie, CCPA (California Consumer Privacy Act), Channel 4, Cisco, Coca Cola, Communisis, Contentsquare, CrowdTwist, Custora, DAD Direct, DataFox, Declaration Partners, Deliveroo, Dell, Deloitte, Dentsu, DHL, Dignity Health, Domino’s, DPD, EE, Electric Imp, Emakina MENA, Etisalat Misr, Expedia, First Hawaiian Bank, Gap, Geva Group, Glassdoor, Google, GSMA, Harmony Partners, Heineken, Hershey, HighSage Ventures, Holland.com, HPB, Hrvatski Telekom, HSBC, Hyatt, IBM, ICICI Bank, IFC (International Finance Corporation), Indosat, Infutor, ING, Instagram, King Power, Kirklees Council, L’Oréal, LevelJump, Liberty Mutual Insurance, LinkedIn, LiveRamp, Logiq, M R Messaging FZC, MaderaTechnology Partners, Madrona Venture Group, MarketingPlatform, Marks & Spencer, Masivian, Matelab, Mavenir, Meta, Microsoft, Missguided, Molekule, MOVii, Mysoft, NAC Breda, Narrative Science, New Balance, NHS Trust, NI (Northern Ireland) Water, Nissan, NLB Banka, Novartis, One Equity Partners, Ooredoo, OpenMarket, Optimizely, Partech Partners, Patagonia, Peerless Network, Permira, PostNord Strålfors, Prime Ventures, Publicis Sapient, Rakuten, Red Hat, SAP, Sarv Webs Private Limited , Seattle Sounders Major League, SEEN, Segment, Selligent, Sergel, Servicetrace, Shift Conferencing, Shopify, Sigma Prime Ventures, Slack, Social Capital, Søstrene Grene, Spotify, Spring Lake Equity Partners, State Bank of India, SWR, Syniverse, Takeaway.com, Tech Mahindra, Techonomy, Telefónica, Telegram, Telekom Deutschland, Telia, TerraPay, The Boston Globe, The New York Post, Throtle, Tiger Global Management, TikTok, Tismi, T-Mobile, Toyota, TraceDock, TUI, Twitter, UNICEF, Unilever, United Lincoln Hospitals Trust, US Bancorp, Viber, Visa, Vitec Vertical Software, Vivid, Vodafone, Voyado, WebSMS, Western Digital, WhatsApp, Wheels Up, Würth, Wyndham Hotels & Resorts, Zendesk, Zipwhip.

DATA & INTERACTIVE FORECAST

Juniper Research’s Customer Data Platforms forecast suite includes:

  • 5-year benchmark forecasts for mobile authentication metrics by 8 key regions and 60 country-level splits, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam
  • Customer Data Platform revenue, split by:
    • Finance & Banking
    • Healthcare
    • Media & Entertainment
    • Retail & eCommerce
    • Telecommunications
  • Access to the full set of forecast data of 23 tables and 10,000 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 3 different metrics.

Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the interactive scenario tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


[프레스 릴리스]

고객 데이터 플랫폼의 수익은 2027년까지 60억 달러로~소매업과 전자상거래에 대한 수요가 뒷받침~

CUSTOMER DATA PLATFORM REVENUE TO REACH $6 BILLION GLOBALLY BY 2027; DRIVEN BY RETAIL & ECOMMERCE DEMAND

Hampshire, UK – 24th May 2022: A new study by Juniper Research has found that customer data platform providers will generate $6 billion globally by 2027, rising from $1.7 billion in 2022; representing growth of 250%. The introduction of AI-based services will be key to unifying multiple data sources on a single platform; reducing siloed data and centralising enterprise access to customer data.

Customer data platforms are used to gain insight into customer preferences through collecting and extrapolating data on transactions, browsing history and other online information.

The new research, Customer Data Platforms: Key Strategies, Competitor Leaderboard & Market Forecasts 2022-2027, urges customer data platforms to increase the breadth of integrations with third‑party vendors, such as relationship management platforms, for greater access to user data. It highlighted the ability of customer data platforms to merge different data sources using AI as critical to unlocking more granular user insights to inform highly targeted marketing campaigns, enable greater personalisation and increase return on advertising spend.

Leading Customer Data Platforms Revealed

The research assessed leading customer data platforms in the market; evaluating them on key factors, such as product offerings, partnerships and innovation. The top 3 vendors are ranked below:

  1. Oracle
  2. Salesforce
  3. Tealium

Co-author Charles Bowman commented: “The breadth of high-value services supported by Oracle’s Unity CDP, including real-time management of data, ability to unify data sources and predictive analytics, are key to differentiating the platform from its competition. As a result, we expect Oracle’s Unity CDP to be in high demand for personalisation services.”

Retail & eCommerce to Represent 35% of Revenue

In addition, the report predicts that the retail and eCommerce sector will represent 35% of global customer data platform revenue in 2022, as online competition drives enterprise requirements for in‑depth customer insights. In turn, the report urges customer data platform providers to develop new services that cater to online retailers and recommends that investment be focused on creating more efficient personalisation services.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.


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