조사회사：Juniper Research（주니퍼 리서치） 출판년도：2024년01월
A2P Messaging Market: 2024-2028
이 보고서에서는 A2P 메시징의 채택 및 향후 성장을 매핑하는 데이터에 대한 액세스를 포함하여 별도로 구매할 수 있는 여러 가지 옵션이 포함되어 있습니다. 통찰력 있는 연구는 시장 내 최신 동향과 기회를 밝혀내고 A2P 메시징 분야의 27개 시장 리더에 대한 광범위한 분석이 포함된 문서도 제공됩니다.
| 가격※ | GBP 3,750 |
| 구성 | 영문조사보고서 |
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Overview
Our A2P Messaging research suite provides a detailed and insightful analysis of this established market; highlighting key areas for innovation and future growth. This enables A2P messaging stakeholders to understand key trends within this competitive environment.
The suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of A2P messaging. The insightful study uncovers the latest trends and opportunities within the market, and includes a document containing extensive analysis of the 27 market leaders in the A2P messaging space.
The coverage can also be purchased as a Full Research Suite; containing all of these elements, and including a substantial discount.
Collectively, they provide a critical tool for understanding this evolving market; allowing A2P messaging vendors to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future growth across different A2P messaging channels.
Key Features
- Market Trends & Strategies: Provides insight into the A2P messaging market by giving an in depth overview of each messaging channel, including the challenges that must be overcome in order for each channel to grow. In particular, it addresses the impact that AIT (Artificially Inflated Traffic) fraud and the rising SMS prices will have on the future growth of A2P SMS, and highlights how Apple’s support of RCS in 2024 will change the market dynamics. The A2P messaging research also includes an analysis of key market verticals, including which channels will be most popular for A2P messaging depending on the use case.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the A2P messaging market, accompanied by key strategic recommendations for stakeholders.
- Benchmark Industry Forecasts: The overview into the A2P messaging market includes forecasts for total A2P messaging revenue for operators, split by key market verticals.
- Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 27 vendors within the A2P messaging space, via the Juniper Research Competitor Leaderboard.
Research Deliverables
Market Data & Forecasting Report
The market-leading research suite for the A2P Messaging market includes access to the full set of forecast data of over 155 tables and over 72,000 datapoints. Metrics in the research suite include:
- Total Messaging Traffic across 3 Key Channels:
- OTT Messaging
- RCS Business Messaging
- SMS
- Traffic is further split by key market verticals:
- Advertising
- Banking
- Content Payments
- Healthcare
- Operator Engagement
- Retail
- Ticketing
- Total Operator Revenue across SMS and RCS
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions; using interactive scenarios.
Market Trends & Strategies Report
This report examines the A2P Messaging market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly growing market. The report analyses strategic opportunities for A2P messaging providers; addressing the key messaging channels with their individual challenges, and how stakeholders should navigate these. It also includes a Country Readiness Index, which categorises 60 countries within 8 regions as focus, growth, saturated, or developing markets within the A2P messaging space.
Competitor Leaderboard Report
- Cequens
- Clickatell
- CM.com
- Comviva
- Globe Teleservices
- GMS (Global Message Services)
- Infobip
- Interop Technologies
- LANCK Telecom
- LINK Mobility
- MessageBird
- Mitto
- Monty Mobile
- Orange Wholesale
- Plivo
- Route Mobile
- Sinch
- SMSPortal
- Soprano Design
- Syniverse
- Tanla
- Tata Communications
- Twilio
- Tyntec
- Vonage
- Webex
- Zenvia
This document is centred around the Juniper Research Competitor Leaderboard, a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
보고서 구성 및 가격표
Table of Contents
