세계 전시회 시장 조사보고서: 2026년까지 예측

출판:Daedal Research 출판년월:2022년04월

세계 전시회 시장: 수익원별, 모드별, 유형별, 지역별 분석 및 동향 – 2026년까지 예측

Global Exhibition Market : Analysis By Revenue Stream, By Mode, By Type, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2026

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The global exhibition market was valued at US$13.87 billion in 2021 and is expected to grow to US$36.31 billion by 2026. The term “exhibition” refers to the marketplace where exhibitors, organizers, audience and sponsors come together to crack deals, get knowledge about the industry and gain competitive advantage, market about new products and services, etc. The exhibitors are the companies and businesses who showcase their products and services in the exhibition to get investments and customers.
세계 전시 시장은 2021년 138억 7000만 달러에서 2026년 363억 1000만 달러로 성장할 것으로 예상됩니다. “전시회”라는 용어는 전시자, 주최자, 청중 및 후원자가 함께 모여 거래를 하고 관련 지식을 얻는 시장을 의미합니다. 산업 및 경쟁 우위 확보, 신제품 및 서비스에 대한 마케팅 등. 출품자는 투자 및 고객을 얻기 위해 전시회에서 제품 및 서비스를 선보이는 회사 및 기업입니다.

Many companies use exhibitons as a marketing tool for their products and services and are now innovationing on the mode such as hybrid exhibitions. The exhibition market is projected to expand at a CAGR of 12.96% over the forecast period of 2022-2026.
많은 기업들이 전시회를 제품 및 서비스에 대한 마케팅 도구로 사용하고 있으며 현재 하이브리드 전시회와 같은 방식으로 혁신하고 있습니다. 전시 시장은 2022-2026년의 예측 기간 동안 12.96%의 CAGR로 확장될 것으로 예상됩니다.

Market Segmentation Analysis:

By Revenue Streams: The report consists the bifurcation of the exhibition market into four segments based on revenue streams: Exhibitors Fees, Public Admission Fees, Sponsorship Fees, and Others. In 2021, the exhibitors fees segment lead the exhibition market, covering 40% share of the market. The exhibitor fees industry is expected to experience high growth, owing to the increasing in the number of exhibitors because organizers are conducting hybrid exhibitions, which has resulted in the exponential growth of exhibitions in the exhibition industry. The sponsorshop fees exhibition market is expected to grow at the highest CAGR of approximately 15%. Sponsorships are essential part of the exhibitions as it helps to meet the marketing objective for the companies, which will create demand for sponsorships and growth in the sponsorshop fees exhibition market.

By Type: The report provides the bifurcation of the exhibition market into three segments based on type: Business to Business (B2B), Business to Consumer (B2C), and Mixed. In 2021, the Business to Business (B2B) segment lead the exhibition market, occupying almost 41% of the market. The Business to Business (B2B) industry is expected to experience high growth, owing to the increasing demand for the industry information, knowledge of new products and services, new marketing tools for the businesses, etc, which has resulted in the significant growth of business to business exhibitions in the exhibition industry.

By Mode: The report identifies three segments on the basis of mode: Physical, Digital, and Hybrid. In 2021, physical segment covered half of the global exhibition market. The Physical exhibition industry is expected to experience high growth, owing to the increase in traveling and high net worth individuals, who participate in auctions and other activities held in the exhibitions. The Digital exhibition market is expected to grow at the highest CAGR of approximately 23%. Companies have strated to conduct online digital exhibitions and would continue this in the future because of the cost and time effectiveness, less burden on the organizers and exhibitors, etc.

By Region: In the report, the global exhibition market is divided into five regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America dominated the market in 2021 with almost 45% share of the global exhibition market. North America is anticipated to lead the global exhibition market during the forecast period, due to the presence of well-established venues and exhibition spaces to conduct exhibitions. The exhibition market in the Asia Pacific is expected to hold a significant share, due to the presence of various developing countries and a growing number of exhibiton centers. India exhibition market provides lucrative opportunities in the coming years. Various reasons such as rising emphasis on quality of participants, digitalization, and introduction of global events, are expected to drive the growth of the market in India.

Global Exhibition Market Dynamics:

Growth Drivers: One of the most important factors impacting exhibition market dynamics is the rise in the High Net Worth Individuals (HNWI). The increase in the high net worth individual is an important growth driver owing to the increase in the auctions in the exhibtions. Furthermore, the market has been growing over the past few years, due to factors such as growth in emerging markets, rising business travel, increasing online exhibitions, use of exhibition as marketing tool, etc.

Challenges: However, the market has been confronted with some challenges specifically, high costing for set up and substitues available for the exhibtions conducted.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as use of new technology; Metaverse, which creates a virtual universe combining different parts of digital technology such as virtual reality, networking, live streaming, etc. Furthermore, the market is expected to grow in the future due to digital and physical Innovations, adoption of cloud based solutions, artificial intelligence (AI), increase in hybrid events, etc.

Impact Analysis of COVID-19 and Way Forward:

Due to the pandemic, most companies had to cancel or postpone the exhibtions conducted worldwide as large gathering was prohibited, which lead to huge losses for the exhibition industry. But post-COVID, the exhibition market accelerated and the demand for the online exhibitions was seen due to the innovations in technology, and the need for exhibitons as a marketing tool for businesses and companies. New trends were used such as hybrid events, internationalization, demand for upgrade in venue infrastructure and service, video conferences , etc, by the companies to execute the exhibtions and provide knowledge of different industries to the companies and customers.

Competitive Landscape:

The global exhibition market is highly fragmented and has many local operators. Together Informa and RX would have a combined market share of just over 12%.

The key players of the global exhibition market are:

Informa PLC
RELX PLC
Messe Frankfurt GmbH
Messe Munchen GmbH
Messe Dusseldorf Gmbh
Comexposium Group
Hyve Group PLC
Clarion Events
DMGT Events (DMG Events)
Fiera Milano SpA
GL Events
Deutsche Messe AG
Emerald Expositions
Koelnmesse GmbH
MCH Group

In the exhibition industry the companies are adapting new technologies to provide better experience of the exhibitions to the audience and increase the demand for the exhibtions.

Scope of the Report:

The report titled “Global Exhibition Market: Analysis By Revenue Stream, By Mode, By Type, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2026”, includes :

— An in-depth analysis of the global exhibition market by value, by revenue stream, by type, by mode, by region, etc.

— The regional analysis of the exhibition market, including the following regions:

North America (The US and Rest of North America)
Europe (UK, Germany, France, and the Rest of Europe)
Asia Pacific (China, Japan, India, Hong Kong and the Rest of the Asia Pacific)
Latin America
Middle East and Africa

— Comprehensive information about emerging markets. This report analyses the market for various segments across geographies.

— Provides an analysis of the COVID-19 impact on the global exhibition market.

— Assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall exhibition market has also been forecasted for the period 2022-2026, taking into consideration the previous growth patterns, the growth drivers, and the current and future trends.

— Identification of new technological developments, R&D activities, and product launches occuring in the exhibition market.

— In-depth profiling of the key players, including the assessment of the business overview, market strategies, regional and business segments of the leading players in the market.

— The recent developments, mergers and acquisitions related to mentioned key players are provided in the market report.

— The in-depth analysis provides an insight into the Market, underlining the growth rate and opportunities offered in the business.


목차

1. Executive Summary

2. Introduction

2.1 Exhibition: An Overview
2.1.1 Significance of Exhibition

2.2 Exhibition Segmentation: An Overview
2.2.1 Exhibition Segmentation

3. Global Market Analysis

3.1 Global Exhibition Market: An Analysis

3.1.1 Global Exhibition Market by Value
3.1.2 Global Exhibition Market by Revenue Stream (Exhibitors Fees, Public Admission Fees, Sponsorship Fees, Others)
3.1.3 Global Exhibition Market by Type (Business to Business (B2B), Business to Consumer (B2C) and Mixed)
3.1.4 Global Exhibition Market by Mode (Physical, Digital, Hybrid)
3.1.5 Global Exhibition Market by Region (North America, Europe, Asia Pacific, Latin America, Middle East Africa)

3.2 Global Exhibition Market: Revenue Stream Analysis

3.2.1 Global Exhibitors Fees Exhibition Market by Value
3.2.2 Global Public Admission Fees Exhibition Market by Value
3.2.3 Global Sponsorship Fees Exhibition Market by Value
3.2.4 Global Others Exhibition Market by Value

3.3 Global Exhibition Market: Type Analysis

3.3.1 Global B2B Exhibition Market by Value
3.3.2 Global B2C Exhibition Market by Value
3.3.3 Global Mixed Exhibition Market by Value

3.4 Global Exhibition Market: Mode Analysis

3.4.1 Global Digital Exhibition Market by Value
3.4.2 Global Physical Exhibition Market by Value
3.4.3 Global Hybrid Exhibition Market by Value

4. Regional Market Analysis

4.1 North America Exhibition Market: An Analysis

4.1.1 North America Exhibition Market by Value
4.1.2 North America Exhibition Market by Mode (Physical, Digital, Hybrid)
4.1.3 North America Digital Exhibition Market by Value
4.1.4 North America Physical Exhibition Market by Value
4.1.5 North America Hybrid Exhibition Market by Value
4.1.6 North America Exhibition Market by Region (The US and Rest of North America)
4.1.7 The US Exhibition Market by Value
4.1.8 The US Exhibition Market by Mode (Physical, Digital, Hybrid)
4.1.9 The US Exhibition Market Value by Mode
4.1.10 Rest of North America Exhibition Market by Value

4.2 Europe Exhibition Market: An Analysis

4.2.1 Europe Exhibition Market by Value
4.2.2 Europe Exhibition Market by Mode (Physical, Digital, Hybrid)
4.2.3 Europe Digital Exhibition Market by Value
4.2.4 Europe Physical Exhibition Market by Value
4.2.5 Europe Hybrid Exhibition Market by Value
4.2.6 Europe Exhibition Market by Region (Germany, United Kingdom (UK), France and Rest of Europe)
4.2.7 Germany Exhibition Market by Value
4.2.8 Germany Exhibition Market by Mode (Physical, Digital, Hybrid)
4.2.9 Germany Exhibition Market Value by Mode
4.2.10 UK Exhibition Market by Value
4.2.11 UK Exhibition Market by Mode (Physical, Digital, Hybrid)
4.2.12 UK Exhibition Market Value by Mode
4.2.13 France Exhibition Market by Value
4.2.14 France Exhibition Market by Mode (Physical, Digital, Hybrid)
4.2.15 France Exhibition Market Value by Mode
4.2.16 Rest of Europe Exhibition Market by Value

4.3 Asia Pacific Exhibition Market: An Analysis

4.3.1 Asia Pacific Exhibition Market by Value
4.3.2 Asia Pacific Exhibition Market by Mode (Physical, Digital, Hybrid)
4.3.3 Asia Pacific Digital Exhibition Market by Value
4.3.4 Asia Pacific Physical Exhibition Market by Value
4.3.5 Asia Pacific Hybrid Exhibition Market by Value
4.3.6 Asia Pacific Exhibition Market by Region (China, Japan, India, Hong Kong and Rest of Asia Pacific)
4.3.7 China Exhibition Market by Value
4.3.8 China Exhibition Market by Mode (Physical, Digital, Hybrid)
4.3.9 China Exhibition Market Value by Mode
4.3.10 Japan Exhibition Market by Value
4.3.11 Japan Exhibition Market by Mode (Physical, Digital, Hybrid)
4.3.12 Japan Exhibition Market Value by Mode
4.3.13 India Exhibition Market by Value
4.3.14 India Exhibition Market by Mode (Physical, Digital, Hybrid)
4.3.15 India Exhibition Market Value by Mode
4.3.16 Hong Kong Exhibition Market by Value
4.3.17 Hong Kong Exhibition Market by Mode (Physical, Digital, Hybrid)
4.3.18 Hong Kong Exhibition Market Value by Mode
4.3.19 Rest of Asia Pacific Exhibition Market by Value

4.4 Latin America Exhibition Market: An Analysis
4.4.1 Latin America Exhibition Market by Value

4.5 Middle East and Africa Exhibition Market: An Analysis
4.5.1 Middle East and Africa Exhibition Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Exhibition Market

5.1.1 Impact of COVID-19 on Exhibition
5.1.2 Reasons to cancel the Exhibition during COVID-19
5.1.3 Post COVID-19

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Growth in Emerging Markets
6.1.2 Rise in High Net Worth Individuals (HNWI)
6.1.3 Rising Business Travel
6.1.4 Increasing Online Exhibitions
6.1.5 Use of Exhibition as Marketing Tool

6.2 Challenges
6.2.1 High Costing for Setup
6.2.2 Substitutes of exhibitions

6.3 Market Trends
6.3.1 Digital and Physical Innovation
6.3.2 Adoption of Cloud based Solutions
6.3.3 Artificial Intelligence (AI)
6.3.4 Increase in Hybrid Events
6.3.5 Use of New Technology: Metaverse
6.3.6 Sustainability in Events

7. Competitive Landscape

7.1 Global Exhibition Market Players by Industry Verticals Share
7.2 Global Exhibition Players by Market Share (Informa, RX, GL Events, Messe Frankfurt, Messe Munich, Emerald Expositions, Comesposium, Messe Dusseldorf, Deutsche Messe, Hyve, DMG Events, Other)

8. Company Profiles

8.1 Informa PLC
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 RELX PLC
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 Messe Frankfurt GmbH
8.3.1 Business Overview
8.3.2 Business Strategy

8.4 Messe Munchen GmbH
8.4.1 Business Overview
8.4.2 Business Strategy

8.5 Messe Dusseldorf Gmbh
8.5.1 Business Overview
8.5.2 Business Strategy

8.6 Comexposium Group
8.6.1 Business Overview
8.6.2 Business Strategy

8.7 Hyve Group PLC
8.7.1 Business Overview
8.7.2 Operating Segments
8.7.3 Business Strategy

8.8 Clarion Events
8.8.1 Business Overview
8.8.2 Business Strategy

8.9 DMGT Events (DMG Events)
8.9.1 Business Overview
8.9.2 Operating Segments
8.9.3 Business Strategy

8.10 Fiera Milano SpA
8.10.1 Business Overview
8.10.2 Operating Segments
8.10.3 Business Strategy

8.11 GL Events
8.11.1 Business Overview
8.11.2 Operating Segments
8.11.3 Business Strategy

8.12 Deutsche Messe AG
8.12.1 Business Overview
8.12.2 Business Strategy

8.13 Emerald Expositions
8.13.1 Business Overview
8.13.2 Operating Segments
8.13.3 Business Strategy

8.14 Koelnmesse GmbH
8.14.1 Business Overview
8.14.2 Business Strategy

8.15 MCH Group
8.15.1 Business Overview
8.15.2 Operating Segments
8.15.3 Business Strategy

List of Figures

Figure 1: Significance of Exhibition
Figure 2: Exhibition Segmentation
Figure 3: Global Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 4: Global Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 5: Global Exhibition Market by Revenue Stream; 2021 (Percentage, %)
Figure 6: Global Exhibition Market by Type; 2021 (Percentage, %)
Figure 7: Global Exhibition Market by Mode; 2021 (US$ Billion)
Figure 8: Global Exhibition Market by Region; 2021 (% Percentage)
Figure 9: Global Exhibitors Fees Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 10: Global Exhibitors Fees Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 11: Global Public Admission Fees Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 12: Global Public Admission Fees Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 13: Global Sponsorship Fees Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 14: Global Sponsorship Fees Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 15: Global Others Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 16: Global Others Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 17: Global B2B Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 18: Global B2B Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 19: Global B2C Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 20: Global B2C Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 21: Global Mixed Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 22: Global Mixed Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 23: Global Digital Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 24: Global Physical Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 25: Global Hybrid Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 26: North America Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 27: North America Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 28: North America Exhibition Market by Mode; 2021 (Percentage, %)
Figure 29: North America Digital Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 30: North America Physical Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 31: North America Hybrid Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 32: North America Exhibition Market by Region; 2021 (Percentage, %)
Figure 33: The US Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 34: The US Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 35: The US Exhibition Market by Mode; 2021 (Percentage, %)
Figure 36: The US Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 37: Rest of North America Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 38: Rest of North America Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 39: Europe Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 40: Europe Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 41: Europe Exhibition Market by Mode; 2021 (Percentage, %)
Figure 42: Europe Digital Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 43: Europe Physical Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 44: Europe Hybrid Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 45: Europe Exhibition Market by Region; 2021 (Percentage, %)
Figure 46: Germany Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 47: Germany Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 48: Germany Exhibition Market by Mode; 2021 (Percentage, %)
Figure 49: Germany Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 50: UK Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 51: UK Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 52: UK Exhibition Market by Mode; 2021 (Percentage, %)
Figure 53: UK Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 54: France Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 55: France Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 56: France Exhibition Market by Mode; 2021 (Percentage, %)
Figure 57: France Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 58: Rest of Europe Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 59: Rest of Europe Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 60: Asia Pacific Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 61: Asia Pacific Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 62: Asia Pacific Exhibition Market by Mode; 2021 (Percentage, %)
Figure 63: Asia Pacific Digital Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 64: Asia Pacific Physical Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 65: Asia Pacific Hybrid Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 66: Asia Pacific Exhibition Market by Region; 2021 (Percentage, %)
Figure 67: China Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 68: China Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 69: China Exhibition Market by Mode; 2021 (Percentage, %)
Figure 70: China Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 71: Japan Exhibition Market by Value; 2017-2021 (US$ Million)
Figure 72: Japan Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 73: Japan Exhibition Market by Mode; 2021 (Percentage, %)
Figure 74: Japan Exhibition Market Value by Mode; 2021-2026 (US$ Million)
Figure 75: India Exhibition Market by Value; 2017-2021 (US$ Million)
Figure 76: India Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 77: India Exhibition Market by Mode; 2021 (Percentage, %)
Figure 78: India Exhibition Market Value by Mode; 2021-2026 (US$ Million)
Figure 79: Hong Kong Exhibition Market by Value; 2017-2021 (US$ Million)
Figure 80: Hong Kong Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 81: Hong Kong Exhibition Market by Mode; 2021 (Percentage, %)
Figure 82: Hong Kong Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 83: Rest of Asia Pacific Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 84: Rest of Asia Pacific Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 85: Latin America Exhibition Market by Value; 2017-2026 (US$ Million)
Figure 86: Latin America Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 87: Middle East and Africa Exhibition Market by Value; 2017-2026 (US$ Million)
Figure 88: Middle East and Africa Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 89: Reasons to cancel Exhibitions during COVID-19
Figure 90: Trends in the exhibition industry
Figure 91: Emerging Markets Real Gross Domestic Product Growth; 2017-2021 (Percentage, %)
Figure 92: Global High Net Worth Individual Population; 2016-2020 (Million)
Figure 93: Global Business Tourism Spending; 2016-2020 (US$ Billion)
Figure 94: Global Artificial Intelligence Market Revenue, 2020 to 2023 (US$ Billion)
Figure 95: Global Exhibition Players by Market Share; 2021 (Percentage, %)
Figure 96: Informa Revenue by Segments; 2021 (Percentage, %)
Figure 97: RELX Revenue by Segments; 2021 (Percentage, %)
Figure 98: Hyve Group Revenue by Segments; 2021 (Percentage, %)
Figure 99: DMGT Events Revenue by Segments; 2021(Percentage, %)
Figure 100: Fiera Milano SpA Revenue by Segments; 2021(Percentage, %)
Figure 101: GL Events Revenue by Segments; 2021 (Percentage, %)
Figure 102: Emerald Expositions Revenues by Segments; 2021 (Percentage, %)
Figure 103: MCH Group Revenue by Segments; 2021 (Percentage, %)
Table 1: Global Exhibition Market Players by Industry Verticals Share


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