세계 로열티 프로그램 시장 데이터북 : 2022년 1분기

출판:PayNXT360(페이NXT360) 출판년월:2022년04월

세계 로열티 프로그램 시장 데이터북 : 최종 사용자, 운영 지표, 소매 상품 역학 및 소비자 계층을 중심으로 로열티 프로그램 동향에 대한 50개 이상의 KPI – 2022년 1분기

Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2022 Update

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Report Description

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Global is expected to grow by 12.6% on annual basis to reach US$ 142636.8 million in 2022. In value terms, the Loyalty Programs Market in Global has recorded a CAGR of 11.8% during 2017–2021. The Loyalty Programs Market in Global will continue to grow over the forecast period and is expected to record a CAGR of 12.2% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 126639.8 million in 2021 to reach US$ 225907.9 million by 2026.

PayNXT360의 2022년 1분기 글로벌 로열티 프로그램 설문조사에 따르면 글로벌 로열티 프로그램 시장은 매년 12.6% 성장하여 2022년에는 1426억 3680만 달러에 이를 것으로 예상됩니다. 가치 측면에서 글로벌 로열티 프로그램 시장은 11.8의 CAGR을 기록했습니다. 2017-2021년 동안 %. 글로벌 로열티 프로그램 시장은 예측 기간 동안 계속 성장할 것이며 2022-2026년 동안 12.2%의 CAGR을 기록할 것으로 예상됩니다. 미국의 로열티 프로그램 시장은 2021년 1266억 3980만 달러에서 2026년 2259억 790만 달러로 증가할 것입니다.

Loyalty and reward programs are gaining market share in the Asia Pacific region. A large population, rapid digitalization, and consumers’ inclination towards rewards programs primarily supported the strong market growth in this region. In the last two to three years, key economies such as India, China, Indonesia, and Singapore witnessed substantial demand for loyalty and rewards programs. Moreover, rising fintech start-ups are also expanding their market share through innovative product launches in this category. Consequently, PayNXT360 expects the market to record strong growth in 2022.

In India, loyalty and reward programs have been used as strategies by brands and organizations, especially in the hospitality, tourism, aviation, and retail sectors. Presently, with the global economic slowdown, businesses, in order to retain their customers and ensure profit generation, have adopted customer relationship management techniques with a more aggressive approach to sustain profitable long-term relationships. Therefore, loyalty programs are gaining popularity due to their ability to establish relationships with customers, drive product usage, repeat sales, and, most significantly, customer retention in India.

Credit card providers are partnering with grocery stores to launch loyalty programs

With the shift in lifestyle preferences and increasing disposable income, consumers are looking for premium products and experiences. Therefore, premium cards are being launched, signifying a significant share in overall spending, which is an indication of consumers’ increasing affinity toward the premium lifestyle. For instance,

• In March 2022, SBI Card entered into a partnership with an Indian premium grocery store brand, Nature’s Basket, to launch ‘Nature’s Basket SBI Card.’
• Through this card (all variants), customers will earn up to 20 Reward Points on every Rs. 100 spent at Nature’s Basket stores and up to 10 Reward Points on every Rs. 100 spent on dining, movies, and international travel.
• Together with this, the cardholders will be able to enjoy benefits such as complimentary BookMyShow movie tickets, Taj gift vouchers, Nature’s Basket welcome gift vouchers, and also access to higher tiers of the Nature’s Basket loyalty program.
• Additionally, Nature’s Basket SBI Card Elite offers customers exclusive check-out counters at Nature’s Basket stores and concierge assistance to address customers’ requirements around flower delivery, gift delivery, and online doctor consultation.

• SBI카드는 2022년 3월 인도 프리미엄 식료품 브랜드 네이처스바스켓과 파트너십을 체결해 ‘네이처스바스켓 SBI카드’를 출시했다.
• 이 카드(모든 변형)를 통해 고객은 매 Rs당 최대 20개의 리워드 포인트를 적립할 수 있습니다. Nature’s Basket 매장에서 100 사용 및 Rs당 최대 10 리워드 포인트. 100은 식사, 영화 및 해외 여행에 사용되었습니다.
• 이와 함께 카드 소지자는 무료 BookMyShow 영화 티켓, Taj 상품권, Nature’s Basket 환영 상품권과 같은 혜택을 누릴 수 있으며 Nature’s Basket 로열티 프로그램의 상위 계층에 액세스할 수 있습니다.
• 또한 Nature’s Basket SBI 카드 엘리트는 고객에게 Nature’s Basket 매장의 전용 계산대와 컨시어지 지원을 제공하여 꽃 배달, 선물 배달 및 온라인 의사 상담에 대한 고객의 요구 사항을 해결합니다.

PayNXT360 expects that since India’s premium consumer segment is showing strong potential for growth, the exclusive benefits for the SBI card loyal customers are likely to be retained by the company over the longer run.

In Europe, the loyalty and rewards market witnessed significant growth in the last two years. Changes in demand, inability to cope with qualitative development and growth in supply, customized and unpredictable purchasing and consumption behavior have compelled many businesses to develop strong competitive advantage against their competitors. Notably, loyalty and rewards has emerged as a tool to identify, maintain and expand market share in the European region in the last eight quarters.

Financial firms are entering into strategic partnerships to create customer loyalty program solutions

Amid the growing demand for innovative loyalty programs among consumers in the United Kingdom, financial firms are entering into strategic partnerships to create customer loyalty program solutions. For instance,

• In March 2022, Lloyds Banking Group, one of the leading financial service providers, announced that the firm had entered into a strategic collaboration with Bink, a loyalty app in the United Kingdom. The loyalty solution developed in collaboration will be rolled out to the retail banking customer of Lloyds later in 2022, which will therefore allow retailers to connect their loyalty programs to millions of customers.
• Notably, the technology developed by Bink links the payment cards of consumers to participating retailers’ loyalty and customer engagement programs. This ensures that customers get rewarded by retailers every time they make purchases with their cards. This strategic partnership between Lloyds and Bink is expected to further assist the growth in the number of loyalty program customers over the next four to eight quarters.
• In January 2022, Lloyds Banking Group also acquired a minority stake in Bink when the loyalty app start-up raised a funding round to further assist its growth in the United Kingdom. The investment from Lloyds in Bink follows the US$12.9 million funding round from Barclays in 2019.

PayNXT360 expects more firms, especially in the financial sector, to enter into strategic collaborations to launch innovative loyalty program solutions for customers in the United Kingdom over the next four to eight quarters. Additionally, PayNXT360 also expects loyalty start-ups to raise funding rounds from the short to medium-term perspective as they continue to expand and grow their market share.

The adoption of loyalty and reward programs has been on a constant rise in the Africa & Middle East region over the two to three years. Several start-ups and global loyalty players are offering their innovative products to capture a larger market share in the region. Moreover, the adoption from different industries is also on the rise as more and more consumers are demanding customized rewards programs.

Over the last three to four years, the customer loyalty landscape has developed rapidly across the United Arab Emirates (the UAE). Before the global pandemic outbreak, the country was witnessing a higher per capita income and was gearing up with its increasing population of foreign workers, growing tourism industry, and a large number of development projects. However, the impact of the Covid-19 outbreak, resulting in the closure of offline stores, brought major changes to the economy.

During the period of the global pandemic, an increasing number of consumers changed their shopping behavior. According to PayNXT360’s Global Loyalty and Rewards Market Survey, nearly 95% of the consumers started to explore different brands and stores even for their regular day-to-day purchases. This resulted in a number of brands revisiting their loyalty and rewards programs initiatives to stay relevant in testing times of the global pandemic outbreak.

Online marketplaces are launching AI and blockchain-enabled rewards platforms in the UAE

Through innovative loyalty and rewards programs that are powered by artificial intelligence and blockchain technology, online marketplaces in the country are looking to disrupt the UAE retail landscape. For instance,

• In February 2022, Aladdin.life, the online marketplace for mobile and broadband services, announced that the start-up is expanding to a smart, multi-sector, AI, and blockchain-enabled rewards and shopping platform. Notably, the new rewards platform offers customers 100% value back in the form of discounts on its online Reward store.
• For every AED 1 spent on the purchase of telecom products and services from Aladdin.life or its retail partner network, customers get a discount of AED 1 on the Aladdin Reward store. Notably, the full value offered to the customers is in the form of Aladdin Reward Coins. Customers can trade these coins for discounts when shopping from the Reward store, which features consumer electronic products from different brands and retailers.

PayNXT360 expects more such rewards program launches over the next four to eight quarters as online marketplaces seek ways to acquire new customers and drive incremental revenue in the UAE.

The Latin American loyalty and rewards market recorded significant growth despite economic challenges in the last two to three years. Demand for rewards programs increased considerably in countries such as Brazil, Mexico, and Argentina during the pandemic period. This was primarily due to with rapid digitalization of the payment systems; many fintech start-ups launched their loyalty and rewards programs to expand their target market. Moreover, growing online retailing also created awareness and demand for these products in the region.

In Mexico, some of the most successful customer loyalty and rewards programs are engaging and retaining customers by creating an emotional connection to the brand while making participation in the program effortless. Over the last three to four years, the strategy of offering loyalty and rewards programs seems to be paying off for brands and businesses as they continue to compete with declining foot traffic and profit margins in the country.

With the growing traction towards loyalty and rewards programs among consumers in Mexico, an increasing number of businesses are planning to invest more in their customer loyalty programs. According PayNXT360’s Global Loyalty and Rewards Market Survey, around 65.5% of the businesses were planning to invest more in their customer loyalty program. Moreover, many businesses were willing to spend substantial amount on loyalty technologies compared to the previous year.

Regional loyalty program providers are seeking to expand their footprint in Mexico

As the loyalty and rewards programs industry continues to mature and grow in Mexico, regional and global providers are seeking to expand their footprint in the country to gain a market share for themselves. For instance,

• In April 2022, Leal, the Colombian start-up that offers loyalty programs in the Latin American region, announced that the firm had raised US$10 million in its Series A funding round, which the firm is planning to use for launching its operations in Mexico. With the newly infused capital, the firm is planning to forge alliances with more than 1,000 retailers and onboard 3 million consumers by the end of 2022.
• Notably, the firm is targeting retailers who are looking to better understand their customers through consumer data analysis technology. Through an API, Leal connects to billing and point of sale payment terminals, thereby capturing important consumption habits and other data. This is then converted into analytics and business intelligence, helping retailers increase their business growth.

Scope

Country reports in this bundled offering provide in-depth analysis of social commerce. Below is a summary of key market segments:

Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
–Loyalty Schemes
–Loyalty Platforms

• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
–Point-based Loyalty Program
–Tiered Loyalty Program
–Subscription Loyalty Program
–Perks Loyalty Program
–Coalition Loyalty Program
–Hybrid Loyalty Program

• Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
–In-Store
–Online
–Mobile

• Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
–Retail
–Financial Services
–Healthcare & Wellness
–Restaurants & Food Delivery
–Travel & Hospitality (Cabs, Hotels, Airlines)
–Telecoms
–Media & Entertainment
–Others

• Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
–Diversified Retailers
–Department Stores
–Specialty Stores
–Clothing, Footwear & Accessories
–Toy & Hobby Shops
–Supermarket and Convenience Store
–Home Merchandise
–Other

• Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
–Card Based Access
–Digital Access

• Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
–B2C Consumers
–B2B Consumers

• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
–Software
–Services

• Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
–Custom Built Platform
–Off the Shelf Platform

Reasons to buy

• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

PayNXT360에서는 주요 지역 및 국가별 시장 조사 보고서도 출판하고 있습니다。 자세한 내용은 ChosaReport-korea.com으로 문의해주세요。


목차

This tittle is a bundled offering provides detailed 21 reports, covering global insights along with data centric analysis at global and country level:

1. Global Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. Australia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. Brazil Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
5. Canada Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
6. China Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
7. France Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
8. Germany Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
9. India Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
10. Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
11. Italy Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
12. Kenya Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
13. Mexico Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
14. Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
15. Philippines Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
16. Russia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
17. South Africa Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
18. Thailand Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
19. United Arab Emirates Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
20. United Kingdom Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
21. United States Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 36 charts and 29 tables for each country / region:

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

3 Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
3.1 Loyalty Spend Share by Functional Domains, 2017-2026
3.2 Loyalty Spend Value by Loyalty Schemes, 2017-2026
3.3 Loyalty Spend Value by Loyalty Platforms, 2017-2026

4 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
4.1 Loyalty Spend Share by Loyalty Program Type, 2021 Vs 2026
4.2 Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
4.3 Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
4.4 Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
4.5 Loyalty Spend Value by Perks Loyalty Program, 2017-2026
4.6 Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
4.7 Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

5 Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
5.1 Loyalty Spend Share by Channel, 2017-2026
5.2 Loyalty Spend Value by In-Store, 2017-2026
5.3 Loyalty Spend Value by Online, 2017-2026
5.4 Loyalty Spend Value by Mobile, 2017-2026

6 Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
6.1 Loyalty Spend Share by Key Sectors, 2021 Vs 2026
6.2 Loyalty Spend Value in Retail, 2017-2026
6.3 Loyalty Spend Value in Financial Services, 2017-2026
6.4 Loyalty Spend Value in Healthcare & Wellness, 2017-2026
6.5 Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
6.6 Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
6.7 Loyalty Spend Value in Telecoms, 2017-2026
6.8 Loyalty Spend Value in Media & Entertainment, 2017-2026
6.9 Loyalty Spend Value in Others, 2017-2026

7 Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
7.1 Loyalty Spend Share by Retail Segments, 2021 Vs 2026
7.2 Loyalty Spend Value by Diversified Retailers, 2017-2026
7.3 Loyalty Spend Value by Department Stores, 2017-2026
7.4 Loyalty Spend Value by Specialty Stores, 2017-2026
7.5 Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
7.6 Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
7.7 Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
7.8 Loyalty Spend Value by Home Merchandise, 2017-2026
7.9 Loyalty Spend Value by Other, 2017-2026

8 Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
8.1 Loyalty Spend Share by Accessibility, 2021 Vs 2026
8.2 Loyalty Spend Value by Card Based Access, 2017-2026
8.3 Loyalty Spend Value by Digital Access, 2017-2026

9 Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
9.1 Loyalty Spend Share by Consumer Type, 2021 Vs 2026
9.2 Loyalty Spend Value by B2C Consumers, 2017-2026
9.3 Loyalty Spend Value by B2B Consumers, 2017-2026

10 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
10.1 Loyalty Spend Share by Loyalty Platform, 2021 Vs 2026
10.2 Loyalty Spend Value by Software, 2017-2026
10.3 Loyalty Spend Value by Services, 2017-2026

11 Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
11.1 Loyalty Spend Share by Software Platforms, 2021 Vs 2026
11.2 Loyalty Spend Value by Custom Built Platform, 2017-2026
11.3 Loyalty Spend Value by Off the Shelf Platform, 2017-2026

12 Further Reading
12.1 About PayNXT360
12.2 Related Research

All country reports mentioned above will have the following tables:

Table 1: Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

All country reports mentioned above will have the following figures:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Ecommerce – Transaction Volume (Million), 2019-2028
Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Social Commerce – Transaction Volume (Million), 2019-2028
Figure 8: Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Figure 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 16: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 20: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 23: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 26: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 30: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2032


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