AI in Social Media Market- Global Forecast to 2029
소셜 미디어용 인공지능(AI) 시장 – 제품 유형 [소셜 미디어 관리 (소셜 미디어 청취), 콘텐츠 생성 유형 (텍스트, 비디오, 이미지, 콘텐츠 아이디어), 독감 마케팅, 보고서 및 분석, 콘텐츠 전략], 최종 사용자 – 2029년까지의 세계 예측
AI in Social Media Market by Product Type (Social Media Management (Social Media Listening), Content Generation Type (Text, Video, Image, & Content Idea), Influencer Marketing, Reporting & Analytics, Content Strategy), End User – Global Forecast to 2029
| 조사회사 | MarketsandMarkets |
| 출판년월 | 2025년3월 |
| 페이지 수 | 357 |
| 도표 수 | 364 |
| 라이센스 | Single User License |
| 가격 | USD 4,950 |
| 구성 | 영문조사보고서 |
소셜 미디어용 인공지능(AI) 시장 규모는 2024년 22억 달러가 예상되며 예측 기간 동안 연평균 성장률(CAGR) 36.2%로 성장해 2029년까지 103억 3000만 달러에 달한다고 MarketsandMarkets에서는 예측하고 있습니다.이 시장은 개인화 강화형 유저 경험, 광고 최적화, 고객 서비스의 자동화 등에 대한 요구가 증대됨에 따라 성장이 촉진될 것으로 기대되고 있습니다.
본 리포트는 소셜 미디어에서 활용되고 있는 인공지능(AI) 시장을 상세히 조사하고, 주요 세그먼트별로 분석·예측한 MarketsandMarkets의 시장 조사 보고서입니다.
주요 조사 대상 세그먼트
- 제품 유형
- 콘텐츠 생성
- 문장 생성
- 동영상 생성
- 이미지 생성
- 소셜 미디어 콘텐츠 분석
- 독감 마케팅
- 소셜 미디어 관리
- 잠재고객 타겟팅 및 참여
- 보고 및 분석
- 전자상거래 및 대화 최적화
- 콘텐츠 전략
- 배포 모드
- 클라우드
- 온프레미스
- 유스 케이스
- 고객 서비스
- 영업
- 마케팅
- 인사
- IT&보안
- 최종 사용자
- 엔터프라이즈
- 소매업 및 전자상거래
- 의료 및 의약
- 금융업 및 금융 서비스
- 보험
- 보도 및 출판 기관
- PR 회사
- 스포츠 및 게임
- 기술 및 소프트웨어
- 여행 및 환대
- 교육
- 전기통신
- 프로페셔널 서비스 회사
- 기타
- 개인 사용자
- 독감 및 콘텐츠 관리자
- 소셜 미디어 관리자
- 지역
- 북미
- 유럽
- 아시아 태평양 지역
- 중동 및 아프리카
- 라틴 아메리카
- 엔터프라이즈
Report Overview
The AI in social media market is projected to grow from USD 2.20 billion in 2024 to USD 10.33 billion by 2029, at a compound annual growth rate (CAGR) of 36.2% during the forecast period. The major factors driving the market growth include the introduction of AI-powered deepfake detection in social media to identify and flag altered content. The rising demand for highly personalized content and recommendations tailored to user preferences and behavior is shaping the social media market.
“By product type, the influencer marketing segment registers for the fastest growing market during the forecast period.”
By automating and optimizing influencer marketing, AI social media tools enable brands to make data-driven decisions, reach relevant audiences, and ensure their campaigns are more effective and cost-efficient. AI-based social media tools in influencer marketing assist brands in detecting fraudulent influencers, which can improve the ROI, increase sales, and improve the brand’s reputation. For instance, AI content tools like Lumen5, Canva, Jasper, and Midjourney are major tools for improving influencer marketing strategies by crafting high-quality content.
“By region, Asia Pacific to register the highest CAGR market during the forecast period.” Asia Pacific is a rapidly growing region for AI in social media, compelled by high mobile and internet penetration rates and a young, tech-savvy population. Countries like China, India, Japan, and South Korea are leading the adoption, with social media platforms being central to the region’s social media ecosystem. With the vast amount of content generated in diverse languages, AI in social media is used for content moderation, language translation, and understanding user-generated content, specifically across China and India.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AI in social media market.
- By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
- By Designation: C-Level: 35%, Director Level: 25%, and Others: 40%
- By Region: North America: 40%, Europe: 25%, Asia Pacific: 20%, Middle East & Africa: 10%, and Latin America: 5%.
Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US); are some of the key players in the AI in social media market.
The study includes an in-depth competitive analysis of these key players in the AI in social media market, including their company profiles, recent developments, and key market strategies.
Research Coverage
This research report categorizes the AI in social media market by product type (content creation and optimization, influencer marketing, social media management, audience targeting and engagement, reporting and analytics, eCommerce and conversion optimization, content strategy), by deployment mode (cloud and on-premises), by Use case (customer service, sales, marketing, HR, IT & security), by End user (Enterprise users (Retail & eCommerce, Healthcare & Pharma, Banking & Financial Services, Insurance, News & Publishing Agencies, Advertising & Creative Marketing Agencies, PR Agencies, Sports & Gaming, Technology & Software, Travel & Hospitality, Education, Telecommunications, Professional Services Firms, and other enterprise users) and individual users (Influencers & Content Creators and social media managers)), and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the AI in social media market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions and services, key strategies, Contracts, partnerships, and agreements. new product & service launches, mergers and acquisitions, and recent developments associated with the authentication and brand protection market. Competitive analysis of upcoming startups in the authentication and brand protection market ecosystem is covered in this report.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall authentication and brand protection market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (the emergence of AR in social media enhances brand visibility and boosts user engagement, growth in GenAI-based content creation tools enables brands to create captivating and unique content, rising demand for highly personalized content and recommendations tailored to user preferences and behavior, and improved collaboration among influencer brands to design more effective influencer marketing campaigns), restraints (stricter regulations surrounding the usage of AI in social media and privacy), opportunities (the introduction of AI-powered deepfake detection in social media to identify and flag altered content, AI-driven social media assistants to optimize account management, content sharing, and user engagement for business), and challenges (content misinterpretation and devaluation and limited creativity and personalization) influencing the growth of the AI in social media market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the authentication and brand protection market
- Market Development: Comprehensive information about lucrative markets – the report analyses the authentication and brand protection market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the authentication and brand protection market
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US) among others in AI in social media market.
Table of Contents
1 INTRODUCTION 34
1.1 STUDY OBJECTIVES 34
1.2 MARKET DEFINITION 34
1.2.1 INCLUSIONS & EXCLUSIONS 34
1.3 MARKET SCOPE 36
1.3.1 MARKET SEGMENTATION 36
1.3.2 YEARS CONSIDERED 37
1.4 CURRENCY CONSIDERED 37
1.5 STAKEHOLDERS 38
2 RESEARCH METHODOLOGY 39
2.1 RESEARCH DATA 39
2.1.1 SECONDARY DATA 40
2.1.2 PRIMARY DATA 40
2.1.2.1 Breakup of primary profiles 41
2.1.2.2 Key insights from industry experts 41
2.2 DATA TRIANGULATION 42
2.3 MARKET SIZE ESTIMATION 43
2.3.1 TOP-DOWN APPROACH 43
2.3.2 BOTTOM-UP APPROACH 44
2.4 MARKET FORECAST 47
2.5 RESEARCH ASSUMPTIONS 48
2.6 RISK ASSESSMENT 50
2.7 STUDY LIMITATIONS 50
3 EXECUTIVE SUMMARY 51
4 PREMIUM INSIGHTS 56
4.1 ATTRACTIVE OPPORTUNITIES IN AI IN SOCIAL MEDIA MARKET 56
4.2 AI IN SOCIAL MEDIA MARKET: TOP THREE USE CASES 56
4.3 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET,
BY DEPLOYMENT MODE AND END USER 57
4.4 AI IN SOCIAL MEDIA MARKET, BY REGION 57
5 MARKET OVERVIEW AND INDUSTRY TRENDS 58
5.1 INTRODUCTION 58
5.2 MARKET DYNAMICS 58
5.2.1 DRIVERS 59
5.2.1.1 Streamlining content creation with AI automation tools 59
5.2.1.2 Growth in gen AI-based content creation tools to enable brands to create captivating and unique content 60
5.2.1.3 Rising demand for highly personalized content and recommendations tailored to user preferences and behavior 60
5.2.1.4 Improved collaboration among influencer brands to design more effective influencer marketing campaigns 60
5.2.2 RESTRAINTS 61
5.2.2.1 Stricter regulations surrounding usage of AI in social media and privacy 61
5.2.3 OPPORTUNITIES 61
5.2.3.1 Introduction of AI-powered deepfake detection in social media to identify and flag altered content 61
5.2.3.2 AI-driven social media assistants to optimize account management, content sharing, and user engagement for businesses 61
5.2.4 CHALLENGES 62
5.2.4.1 Content misinterpretation and devaluation 62
5.2.4.2 Combatting echo chambers with transparent and inclusive algorithms 62
5.3 EVOLUTION OF AI IN SOCIAL MEDIA MARKET 62
5.4 SUPPLY CHAIN ANALYSIS 64
5.5 ECOSYSTEM 65
5.5.1 SOCIAL MEDIA MANAGEMENT PROVIDERS 67
5.5.2 SOCIAL LISTENING PROVIDERS 67
5.5.3 INFLUENCER MARKETING PROVIDERS 68
5.5.4 REPORTING AND ANALYTICS PROVIDERS 68
5.5.5 AI TOOLS PROVIDERS BY USE CASE 68
5.5.5.1 Customer service providers 68
5.5.5.2 Sales & marketing 69
5.5.5.3 HR 69
5.5.6 END USERS 69
5.6 CASE STUDY ANALYSIS 70
5.6.1 EMPLIFI TRANSFORMED CUSTOMER ENGAGEMENT SYSTEM OF DINE BRANDS BY REVOLUTIONIZING STRATEGY AND AMPLIFYING SOCIAL CARE 70
5.6.2 LATELY’S AI-DRIVEN STRATEGY AMPLIFIED CONTENT REACH AND ENGAGEMENT, BOOSTING SUPPORTING STRATEGIES AND BRAND VISIBILITY 71
5.6.3 SPRINKLR’S UNIFIED PLATFORM ENHANCED COSTA CRUISES’ SOCIAL MEDIA STRATEGY AND CUSTOMER ENGAGEMENT 71
5.6.4 AI-POWERED SOCIAL LISTENING FROM DASH HUDSON BOOSTED BRAND INSIGHTS FOR SUMMER FRIDAYS 72
5.6.5 KETTLER ENGAGED CUSTOMERS ACROSS ITS EXTENSIVE REAL ESTATE PORTFOLIO USING SPROUT SOCIAL 73
5.7 TECHNOLOGY ANALYSIS 73
5.7.1 KEY TECHNOLOGIES 73
5.7.1.1 NLP & deep learning 73
5.7.1.2 Computer vision 74
5.7.1.3 Conversational AI 74
5.7.1.4 Recommendation systems 74
5.7.1.5 Speech & voice recognition 74
5.7.1.6 Speech & text 74
5.7.1.7 Deepfake detection 75
5.7.2 ADJACENT TECHNOLOGIES 75
5.7.2.1 AR & VR 75
5.7.2.2 Blockchain 75
5.7.2.3 IoT 75
5.7.2.4 RPA 75
5.7.2.5 Big data analytics 76
5.7.3 COMPLEMENTARY TECHNOLOGIES 76
5.7.3.1 Cloud computing 76
5.7.3.2 Edge computing 76
5.7.3.3 5G connectivity 76
5.7.3.4 OCR 76
5.8 KEY CONFERENCES AND EVENTS, 2025-2026 77
5.9 INVESTMENT LANDSCAPE AND FUNDING SCENARIO 78
5.10 REGULATORY LANDSCAPE 79
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
5.10.2 REGULATORY FRAMEWORK 84
5.10.2.1 North America 84
5.10.2.1.1 US 84
5.10.2.1.2 Canada 85
5.10.2.2 Europe 85
5.10.2.2.1 UK 85
5.10.2.2.2 France 85
5.10.2.2.3 Germany 85
5.10.2.2.4 Spain 85
5.10.2.3 Asia Pacific 85
5.10.2.3.1 Australia 85
5.10.2.3.2 China 85
5.10.2.3.3 India 86
5.10.2.3.4 Japan 86
5.10.2.3.5 South Korea 86
5.10.2.3.6 Singapore 86
5.10.2.3.7 Taiwan 86
5.10.2.4 Middle East & Africa 86
5.10.2.4.1 UAE 86
5.10.2.4.2 Saudi Arabia 86
5.10.2.4.3 Qatar 86
5.10.2.4.4 Egypt 86
5.10.2.4.5 South Africa 87
5.10.2.4.6 Kenya 87
5.10.2.4.7 Nigeria 87
5.10.2.5 Latin America 87
5.10.2.5.1 Brazil 87
5.10.2.5.2 Mexico 87
5.10.2.5.3 Argentina 87
5.11 PATENT ANALYSIS 87
5.11.1 METHODOLOGY 87
5.11.2 PATENTS FILED, BY DOCUMENT TYPE 88
5.11.3 INNOVATIONS AND PATENT APPLICATIONS 88
5.11.3.1 Top 10 patent applicants 89
5.12 PRICING ANALYSIS 93
5.12.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PRODUCT TYPE 93
5.12.2 INDICATIVE PRICING ANALYSIS, BY USE CASE 94
5.13 PORTER’S FIVE FORCES ANALYSIS 99
5.13.1 THREAT OF NEW ENTRANTS 100
5.13.2 THREAT OF SUBSTITUTES 100
5.13.3 BARGAINING POWER OF SUPPLIERS 101
5.13.4 BARGAINING POWER OF BUYERS 101
5.13.5 INTENSITY OF COMPETITIVE RIVALRY 101
5.14 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 101
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 102
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 102
5.15.2 BUYING CRITERIA 103
5.16 IMPACT OF GENERATIVE AI ON AI IN SOCIAL MEDIA MARKET 104
5.16.1 TOP USE CASES & MARKET POTENTIAL 104
5.16.1.1 Key Use Cases 104
5.16.2 AUTOMATED CONTENT CREATION 105
5.16.3 PERSONALIZATION AND TARGETING 105
5.16.4 ENHANCED CUSTOMER INTERACTION 105
5.16.5 INFLUENCER MARKETING AND SOCIAL LISTENING 105
5.16.6 CONTENT MODERATION AND COMPLIANCE 105
5.16.7 CREATIVE INNOVATION AND EXPERIMENTATION 105
6 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE 106
6.1 INTRODUCTION 107
6.1.1 PRODUCT TYPE: AI IN SOCIAL MEDIA MARKET DRIVERS 107
6.1.2 CONTENT CREATION & OPTIMIZATION 109
6.1.2.1 Content generation 110
6.1.3 CONTENT IDEA GENERATION 111
6.1.3.1 Utilizing AI tools for generating engaging content ideas based on trends, audience insights, and competitor data 111
6.1.4 TEXT CREATION 112
6.1.4.1 Leveraging AI-powered text generation to optimize and streamline social media content creation 112
6.1.5 VIDEO CREATION 113
6.1.5.1 Harnessing AI for efficient video creation and engagement in social media market 113
6.1.6 IMAGE CREATION 114
6.1.6.1 Empowering social media engagement through AI-driven image creation and enhancement 114
6.1.7 SOCIAL MEDIA CONTENT ANALYTICS 115
6.1.7.1 Leveraging AI-driven social media content analytics for audience insights 115
6.1.8 INFLUENCER MARKETING 116
6.1.8.1 Influencer discovery 117
6.1.8.1.1 Influencer discovery maximizes marketing impact for social media campaigns 117
6.1.8.2 Campaign management 117
6.1.8.2.1 AI-powered campaign management for enhanced social media success to drive growth 117
6.1.8.3 Performance tracking 117
6.1.8.3.1 Utilizing AI for real-time performance tracking to provide actionable insights 117
6.1.9 SOCIAL MEDIA MANAGEMENT 118
6.1.9.1 Scheduling and publishing 119
6.1.9.1.1 Optimizing content delivery with AI-driven scheduling and publishing 119
6.1.9.2 Social media listening 119
6.1.9.2.1 Enhancing social media listening with AI-powered insights 119
6.1.9.3 Social media collaboration 119
6.1.9.3.1 Empowering social media collaboration with AI-driven solutions 119
6.1.10 AUDIENCE TARGETING & ENGAGEMENT 120
6.1.10.1 Social media engagement 121
6.1.10.1.1 Transforming social media engagement through AI-driven strategies 121
6.1.10.2 Audience and segmentation 121
6.1.10.2.1 Harnessing AI for content creation, insights, and engagement optimization for empowering marketing teams 121
6.1.11 REPORTING & ANALYTICS 121
6.1.11.1 Performance tracking 122
6.1.11.1.1 Optimizing campaign success: Power of AI in performance tracking and metrics analysis 122
6.1.11.2 Sentiment analysis 123
6.1.11.2.1 Tailoring strategies for enhanced engagement and brand loyalty 123
6.1.11.3 Predictive analytics 123
6.1.11.3.1 Leveraging predictive analytics by driving engagement and personalization in social media marketing 123
6.1.12 ECOMMERCE & CONVERSION OPTIMIZATION 123
6.1.12.1 eCommerce retention optimization platform 124
6.1.12.1.1 AI-driven retention strategies for eCommerce success empowers customer loyalty 124
6.1.12.2 Content personalization engines 125
6.1.12.2.1 Harnessing personalization engines: Elevating engagement and brand loyalty in social media marketing 125
6.1.13 CONTENT STRATEGY 125
6.1.13.1 Content discovery 126
6.1.13.1.1 Revolutionizing user experience: AI-driven content discovery for personalized engagement 126
6.1.13.2 AI content workflow 126
6.1.13.2.1 AI-driven content workflow streamlines success for social media excellence 126
6.2 PRODUCT BY DEPLOYMENT MODE 127
6.2.1 CLOUD 128
6.2.1.1 Cloud deployment promotes collaboration through shared access to insights and applications 128
6.2.2 ON-PREMISES 129
6.2.2.1 On-premises provide fast data processing and real-time analytics 129
7 AI IN SOCIAL MEDIA MARKET, BY USE CASE 130
7.1 INTRODUCTION 131
7.1.1 USE CASE: AI IN SOCIAL MEDIA MARKET DRIVERS 131
7.2 CUSTOMER SERVICE 133
7.2.1 AI CHATBOTS & VIRTUAL ASSISTANTS 134
7.2.1.1 AI tools improve customer satisfaction, ultimately increasing efficiency and support 134
7.2.2 BEHAVIOR ANALYSIS 134
7.2.2.1 Behavior analysis tracks user interactions, preferences, and trends that foster personalized experiences 134
7.3 SALES 134
7.3.1 LEAD GENERATION 135
7.3.1.1 Lead generation enables targeted campaigns and personalized engagement, enhancing conversion rates and nurturing customer relationships 135
7.3.2 MARKET/INDUSTRY INSIGHTS 136
7.3.2.1 Advancements in NLP and ML are enabling analytics, allowing businesses to understand consumer behavior 136
7.4 MARKETING 136
7.4.1 CUSTOMER EXPERIENCE MANAGEMENT 137
7.4.1.1 Enhancing customer experience with AI-driven social media management 137
7.4.2 BRAND AWARENESS 137
7.4.2.1 Optimizing brand awareness and management with AI-driven social media strategies 137
7.4.3 AD TARGETING & OPTIMIZATION 138
7.4.3.1 Maximizing ad targeting and optimization with AI-driven social media strategies 138
7.4.4 PRODUCT DEVELOPMENT 138
7.4.4.1 Driving consumer-centric product development with AI-powered social media insights 138
7.4.5 COMPETITIVE ANALYSIS 138
7.4.5.1 Leveraging predictive analytics and AI for strategic competitive advantage in social media marketing 138
7.5 HR 139
7.5.1 REPUTATION MANAGEMENT 140
7.5.1.1 AI helps detect negative comments, reviews, or conversations that harm brand’s reputation 140
7.5.2 RECRUITMENT MARKETING 140
7.5.2.1 AI in social media enhances recruitment by providing deeper insights, streamlining processes, and improving quality of hires 140
7.6 IT & SECURITY 140
7.6.1 RISK, PRIVACY, AND COMPLIANCE MANAGEMENT 141
7.6.1.1 Navigating risk, privacy, and compliance in AI social media landscape 141
8 AI IN SOCIAL MEDIA MARKET, BY END USER 142
8.1 INTRODUCTION 143
8.1.1 END USER: AI IN SOCIAL MEDIA MARKET DRIVERS 143
8.2 ENTERPRISE 145
8.2.1 RETAIL & ECOMMERCE 147
8.2.1.1 Driving eCommerce success through AI-enhanced targeting and consumer insights 147
8.2.2 HEALTHCARE & PHARMA 148
8.2.2.1 AI in social media targets communication and insights in healthcare and pharma to enhance patient engagement 148
8.2.3 BANKING & FINANCIAL SERVICES 149
8.2.3.1 Rise of personalized customer interactions in banking and financial services through AI in social media 149
8.2.4 INSURANCE 150
8.2.4.1 Insurance enables targeted marketing, efficient claims processing, and improved service through real-time interactions 150
8.2.5 NEWS & PUBLISHING AGENCIES 151
8.2.5.1 News and publishing agencies enhance audience engagement and improve relevance of news delivery 151
8.2.6 ADVERTISING & CREATIVE MARKETING AGENCIES 152
8.2.6.1 Demand for personalized content to enable targeted campaigns that enhance audience engagement and brand loyalty 152
8.2.7 PR AGENCIES 153
8.2.7.1 PR agencies enable targeted strategies that enhance engagement and optimize brand communication effectively 153
8.2.8 SPORTS & GAMING 154
8.2.8.1 Transforming fan engagement: Impact of AI in sports and gaming on social media 154
8.2.9 TECHNOLOGY & SOFTWARE 155
8.2.9.1 Demand for personalized user experiences, enhancing engagement through targeted content and data-driven insights 155
8.2.10 TRAVEL & HOSPITALITY 156
8.2.10.1 Transforming customer engagement for enhanced personalization and real-time support in travel and hospitality 156
8.2.11 EDUCATION 157
8.2.11.1 Demand for AI-driven insights and personalized support in education sector’s social media strategies 157
8.2.12 TELECOMMUNICATIONS 158
8.2.12.1 Telecommunications leverage AI analytics and chatbots to deliver personalized for efficient support and engagement 158
8.2.13 PROFESSIONAL SERVICE FIRMS 159
8.2.13.1 Professional service firms enable targeted content strategies to enhance client engagement and optimize marketing efforts 159
8.2.14 OTHER ENTERPRISES 160
8.3 INDIVIDUAL USERS 161
8.3.1 INFLUENCERS & CONTENT MANAGERS 162
8.3.1.1 AI analytics empower influencers & content managers to create targeted campaigns that enhance engagement and brand loyalty 162
8.3.2 SOCIAL MEDIA MANAGERS 162
8.3.2.1 Social media managers leverage AI tools to analyze vast amounts of data, including user behavior, preferences, and trends 162
9 AI IN SOCIAL MEDIA MARKET, BY REGION 164
9.1 INTRODUCTION 165
9.2 NORTH AMERICA 166
9.2.1 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET DRIVERS 167
9.2.2 NORTH AMERICA: MACROECONOMIC IMPACT 167
9.2.3 US 174
9.2.3.1 Enhancing personalization using AI algorithms for integration in social media to transform brands and facilitate decision-making 174
9.2.4 CANADA 174
9.2.4.1 Rise of influencer marketing to prompt development of AI tools that identify and connect brands with suitable influencers 174
9.3 EUROPE 175
9.3.1 EUROPE: AI IN SOCIAL MEDIA MARKET DRIVERS 175
9.3.2 EUROPE: MACROECONOMIC IMPACT 176
9.3.3 UK 181
9.3.3.1 AI-powered social media innovation enhances engagement, compliance, and commerce in UK 181
9.3.4 GERMANY 182
9.3.4.1 Rise of AI in social media in Germany’s corporate landscape providing competitive edge and content moderation 182
9.3.5 FRANCE 183
9.3.5.1 Driving social commerce and personalization: Role of AI in transforming social media in France 183
9.3.6 ITALY 184
9.3.6.1 Empowering Italian social media by AI-driven personalization, commerce, and influencer marketing 184
9.3.7 SPAIN 184
9.3.7.1 AI in social media to help enhance social media engagement and commerce in Spain 184
9.3.8 REST OF EUROPE 185
9.4 ASIA PACIFIC 186
9.4.1 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET DRIVERS 186
9.4.2 ASIA PACIFIC: MACROECONOMIC IMPACT 187
9.4.3 CHINA 193
9.4.3.1 Integration of AI in social media facilitates better user experience by analyzing data patterns and preferences 193
9.4.4 JAPAN 194
9.4.4.1 Growing influence of content trends to fuel demand for AI technologies that analyze and optimize advertising strategies 194
9.4.5 INDIA 195
9.4.5.1 Indian government’s commitment to AI and digital initiatives to fuel market growth 195
9.4.6 SOUTH KOREA 196
9.4.6.1 AI to enhance user experiences and marketing strategies, strengthening South Korea’s global position in social media 196
9.4.7 AUSTRALIA & NEW ZEALAND (ANZ) 196
9.4.7.1 Government initiatives to fuel START-UP innovation and AI development in Australia and New Zealand’s social media landscape 196
9.4.8 ASEAN COUNTRIES 197
9.4.8.1 eCommerce boom to drive AI adoption in social media, enhancing customer experience and streamlining business operations 197
9.4.9 REST OF ASIA PACIFIC 199
9.5 MIDDLE EAST & AFRICA 200
9.5.1 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET DRIVERS 200
9.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC IMPACT 201
9.5.3 MIDDLE EAST 207
9.5.3.1 KSA 208
9.5.3.1.1 Harnessing AI for sentiment analysis, personalized content, and enhanced customer service in social commerce landscape 208
9.5.3.2 UAE 208
9.5.3.2.1 UAE’s commitment to regulating AI technologies in social media marketing to drive market growth 208
9.5.3.3 Qatar 209
9.5.3.3.1 Capitalizing on global events: Qatar’s AI-driven social media strategies and commitment to data privacy 209
9.5.3.4 Bahrain 210
9.5.3.4.1 Driving AI adoption in social media for enhanced customer engagement and innovation 210
9.5.3.5 Rest of Middle East 211
9.5.4 AFRICA 212
9.6 LATIN AMERICA 213
9.6.1 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET DRIVERS 213
9.6.2 LATIN AMERICA: MACROECONOMIC IMPACT 213
9.6.3 BRAZIL 219
9.6.3.1 Rise of digital marketing initiatives has propelled adoption of AI technologies as businesses strive to enhance their online presence and drive engagement on social media platforms 219
9.6.4 MEXICO 220
9.6.4.1 Leveraging influencer marketing in Mexico’s AI-driven social media landscape 220
9.6.5 ARGENTINA 221
9.6.5.1 Harnessing influencer marketing to engage wider audiences in Argentina’s AI in social media landscape 221
9.6.6 REST OF LATIN AMERICA 221
10 COMPETITIVE LANDSCAPE 223
10.1 OVERVIEW 223
10.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 223
10.3 REVENUE ANALYSIS 226
10.4 MARKET SHARE ANALYSIS 226
10.4.1 MARKET RANKING ANALYSIS 227
10.5 PRODUCT COMPARATIVE ANALYSIS 229
10.5.1 PRODUCT COMPARATIVE ANALYSIS, BY CONTENT CREATION & OPTIMIZATION 229
10.5.1.1 AI Content Writer (HubSpot) 229
10.5.1.2 OwlyWriter AI (Hootsuite) 229
10.5.1.3 Deep Social Platform (Lately) 230
10.5.1.4 Content Discovery (BuzzSumo) 230
10.5.2 PRODUCT COMPARATIVE ANALYSIS, BY INFLUENCER MARKETING 230
10.5.2.1 Influencer Marketing Platform (Upfluence) 230
10.5.2.2 Aspire’s Influencer Search Engine (Aspire) 230
10.5.2.3 Creator Marketing Solution (CreatorIQ) 230
10.5.2.4 Influence (Brandwatch) 231
10.5.3 PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA MANAGEMENT 231
10.5.3.1 Sprinklr Social (Sprinklr) 231
10.5.3.2 AI-powered Social Listening (Hootsuite) 231
10.5.3.3 Social Media Management (Brandwatch) 231
10.6 COMPANY VALUATION AND FINANCIAL METRICS 232
10.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 233
10.7.1 STARS 233
10.7.2 EMERGING LEADERS 233
10.7.3 PERVASIVE PLAYERS 233
10.7.4 PARTICIPANTS 233
10.7.5 COMPANY FOOTPRINT: KEY PLAYERS 235
10.7.5.1 Company footprint 235
10.7.5.2 Regional footprint 236
10.7.5.3 Product type footprint 237
10.7.5.4 Use-case footprint 238
10.7.5.5 End-user footprint 239
10.8 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023 240
10.8.1 PROGRESSIVE COMPANIES 240
10.8.2 RESPONSIVE COMPANIES 240
10.8.3 DYNAMIC COMPANIES 240
10.8.4 STARTING BLOCKS 240
10.8.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2023 242
10.8.5.1 Detailed list of key START-UPs/SMEs 242
10.8.5.2 Competitive benchmarking of key start-ups/SMEs 244
10.9 COMPETITIVE SCENARIO AND TRENDS 245
10.9.1 PRODUCT LAUNCHES & ENHANCEMENTS 245
10.9.2 DEALS 250
11 COMPANY PROFILES 254
11.1 INTRODUCTION 254
11.2 KEY PLAYERS 254
11.2.1 GOOGLE 254
11.2.1.1 Business overview 254
11.2.1.2 Products/Solutions/Services offered 256
11.2.1.3 Recent developments 257
11.2.1.3.1 Product Launches and Enhancements 257
11.2.1.3.2 Deals 260
11.2.1.4 MnM view 262
11.2.1.4.1 Key strengths 262
11.2.1.4.2 Strategic choices 262
11.2.1.4.3 Weaknesses and competitive threats 262
11.2.2 META 263
11.2.2.1 Business overview 263
11.2.2.2 Products/Solutions/Services offered 264
11.2.2.3 Recent developments 265
11.2.2.3.1 Product launches and enhancements 265
11.2.2.4 MnM view 266
11.2.2.4.1 Key strengths 266
11.2.2.4.2 Strategic choices 266
11.2.2.4.3 Weaknesses and competitive threats 266
11.2.3 IBM 268
11.2.3.1 Business overview 268
11.2.3.2 Products/Solutions/Services offered 269
11.2.3.3 Recent developments 271
11.2.3.3.1 Product Launches and Enhancements 271
11.2.3.3.2 Deals 272
11.2.3.4 MnM view 273
11.2.3.4.1 Key strengths 273
11.2.3.4.2 Strategic choices 274
11.2.3.4.3 Weaknesses and competitive threats 274
11.2.4 SPROUT SOCIAL 275
11.2.4.1 Business overview 275
11.2.4.2 Products/Solutions/Services offered 276
11.2.4.3 Recent developments 277
11.2.4.3.1 Product Launches and Enhancements 277
11.2.4.4 MnM view 278
11.2.4.4.1 Key strengths 278
11.2.4.4.2 Strategic choices 278
11.2.4.4.3 Weaknesses and competitive threats 278
11.2.5 SPRINKLR 279
11.2.5.1 Business overview 279
11.2.5.2 Products/Solutions/Services offered 280
11.2.5.3 Recent developments 282
11.2.5.3.1 Product launches and enhancements 282
11.2.5.3.2 Deals 283
11.2.5.4 MnM view 284
11.2.5.4.1 Key strengths 284
11.2.5.4.2 Strategic choices 284
11.2.5.4.3 Weaknesses and competitive threats 284
11.2.6 AWS 285
11.2.6.1 Business overview 285
11.2.6.2 Products/Solutions/Services offered 286
11.2.6.3 Recent developments 287
11.2.6.3.1 Product Launches and Enhancements 287
11.2.6.3.2 Deals 288
11.2.7 LIVEPERSON 289
11.2.7.1 Business overview 289
11.2.7.2 Products/Solutions/Services offered 290
11.2.7.3 Recent developments 292
11.2.7.3.1 Product Launches and Enhancements 292
11.2.7.3.2 Deals 292
11.2.8 HUBSPOT 294
11.2.8.1 Business overview 294
11.2.8.2 Products/Solutions/Services offered 295
11.2.8.3 Recent developments 296
11.2.8.3.1 Product Launches and Enhancements 296
11.2.9 MICROSOFT 297
11.2.9.1 Business overview 297
11.2.9.2 Products/Solutions/Services offered 298
11.2.9.3 Recent developments 299
11.2.9.3.1 Product launches and enhancements 299
11.2.9.3.2 Deals 300
11.2.10 ADOBE 302
11.2.10.1 Business overview 302
11.2.10.2 Products/Solutions/Services offered 303
11.2.10.3 Recent developments 304
11.2.10.3.1 Product launches and enhancements 304
11.2.10.3.2 Deals 305
11.2.11 OPENAI 306
11.2.11.1 Business overview 306
11.2.11.2 Products/Solutions/Services offered 306
11.2.11.3 Recent developments 307
11.2.11.3.1 Product launches and enhancements 307
11.2.11.3.2 Deals 309
11.2.12 BAIDU 311
11.2.12.1 Business overview 311
11.2.12.2 Products/Solutions/Services offered 312
11.2.12.3 Recent developments 313
11.2.12.3.1 Product launches and enhancements 313
11.2.12.3.2 Deals 314
11.2.13 HOOTSUITE 316
11.2.14 QUALTRICS 317
11.2.15 BRANDWATCH 317
11.2.16 CONVERSEON 318
11.2.17 MELTWATER 318
11.2.18 QUID 319
11.2.19 DIGIMIND 320
11.2.20 CREATORIQ 321
11.2.21 ASPIRE.IO 321
11.3 START-UPS/SMES 322
11.3.1 LATELY 322
11.3.2 SOCIALPILOT 323
11.3.3 COPY.AI 324
11.3.4 FLICK 324
11.3.5 DASH HUDSON 325
11.3.6 JASPER 325
11.3.7 UPFLUENCE 326
11.3.8 OCOYA 326
11.3.9 UPGROW 327
11.3.10 STORYCHIEF 327
11.3.11 GENIUS.AI 328
11.3.12 CONTENTSTUDIO 328
11.3.13 EMPLIFI 329
11.3.14 LUMEN5 330
11.3.15 BUFFER 331
11.3.16 NARRATO.IO 331
11.3.17 MENTIONLYTICS 332
11.3.18 KAPWING 332
11.3.19 PREDIS.AI 333
11.3.20 PICTORY 333
11.3.21 MIDJOURNEY 334
11.3.22 SYNTHESIA 334
12 ADJACENT AND RELATED MARKETS 335
12.1 INTRODUCTION 335
12.2 SOCIAL MEDIA ANALYTICS MARKET – GLOBAL FORECAST TO 2028 335
12.2.1 MARKET DEFINITION 335
12.2.2 MARKET OVERVIEW 335
12.2.2.1 Social media analytics market, by offering 336
12.2.2.2 Social media analytics market, by analytics type 336
12.2.2.3 Social media analytics market, by business function 337
12.2.2.4 Social media analytics market, by vertical 338
12.2.2.5 Social media analytics market, by region 339
12.3 SOCIAL MEDIA MANAGEMENT MARKET – GLOBAL FORECAST TO 2027 340
12.3.1 MARKET DEFINITION 340
12.3.2 MARKET OVERVIEW 341
12.3.2.1 Social media management market, by component 341
12.3.2.2 Social media management market, by deployment mode 342
12.3.2.3 Social media management market, by organization size 343
12.3.2.4 Social media management market, by application 344
12.3.2.5 Social media management market, by vertical 345
12.3.2.6 Social media management market, by region 346
13 APPENDIX 347
13.1 DISCUSSION GUIDE 347
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 353
13.3 CUSTOMIZATION OPTIONS 355
13.4 RELATED REPORTS 355
13.5 AUTHOR DETAILS 356
LIST OF TABLES
TABLE 1 USD EXCHANGE RATES, 2019–2023 37
TABLE 2 PRIMARY INTERVIEWS 40
TABLE 3 FACTOR ANALYSIS 47
TABLE 4 GLOBAL AI IN SOCIAL MEDIA MARKET SIZE AND GROWTH RATE,
2019–2023 (USD MILLION, Y-O-Y %) 52
TABLE 5 GLOBAL AI IN SOCIAL MEDIA MARKET SIZE AND GROWTH RATE,
2024–2029 (USD MILLION, Y-O-Y %) 52
TABLE 6 AI IN SOCIAL MEDIA MARKET: ECOSYSTEM 65
TABLE 7 AI IN SOCIAL MEDIA MARKET: DETAILED LIST OF
CONFERENCES AND EVENTS, 2025 77
TABLE 8 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
TABLE 9 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80
TABLE 10 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
TABLE 11 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 12 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 83
TABLE 13 PATENTS FILED, 2014–2024 88
TABLE 14 AI IN SOCIAL MEDIA MARKET: TOP 20 PATENT OWNERS, 2013–2024 89
TABLE 15 AI IN SOCIAL MEDIA MARKET: LIST OF PATENTS GRANTED, 2023–2024 90
TABLE 16 AVERAGE SELLING PRICE OF KEY PLAYERS FOR TOP 3 PRODUCT TYPES 94
TABLE 17 INDICATIVE PRICING OF AI IN SOCIAL MEDIA USE CASE 94
TABLE 18 AI IN SOCIAL MEDIA MARKET: IMPACT OF PORTER’S FIVE FORCES 99
TABLE 19 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 END USERS 103
TABLE 20 KEY BUYING CRITERIA FOR TOP 3 END USERS 103
TABLE 21 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 108
TABLE 22 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 109
TABLE 23 CONTENT CREATION & OPTIMIZATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 109
TABLE 24 CONTENT CREATION & OPTIMIZATION: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 110
TABLE 25 AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE,
2019–2023 (USD MILLION) 111
TABLE 26 AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE,
2024–2029 (USD MILLION) 111
TABLE 27 CONTENT IDEA GENERATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 112
TABLE 28 CONTENT IDEA GENERATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 112
TABLE 29 TEXT CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 113
TABLE 30 TEXT CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 113
TABLE 31 VIDEO CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 114
TABLE 32 VIDEO CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 114
TABLE 33 IMAGE CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 115
TABLE 34 IMAGE CREATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 115
TABLE 35 INFLUENCER MARKETING: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 116
TABLE 36 INFLUENCER MARKETING: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 116
TABLE 37 SOCIAL MEDIA MANAGEMENT: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 118
TABLE 38 SOCIAL MEDIA MANAGEMENT: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 118
TABLE 39 AUDIENCE TARGETING & ENGAGEMENT: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 120
TABLE 40 AUDIENCE TARGETING & ENGAGEMENT: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 120
TABLE 41 REPORTING & ANALYTICS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 122
TABLE 42 REPORTING & ANALYTICS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 122
TABLE 43 ECOMMERCE & CONVERSION OPTIMIZATION: AI IN SOCIAL MEDIA MARKET,
BY REGION, 2019–2023 (USD MILLION) 124
TABLE 44 ECOMMERCE & CONVERSION OPTIMIZATION: AI IN SOCIAL MEDIA MARKET,
BY REGION, 2024–2029 (USD MILLION) 124
TABLE 45 CONTENT STRATEGY: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 125
TABLE 46 CONTENT STRATEGY: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 126
TABLE 47 AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2019–2023 (USD MILLION) 127
TABLE 48 AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2024–2029 (USD MILLION) 127
TABLE 49 CLOUD: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 128
TABLE 50 CLOUD: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 128
TABLE 51 ON-PREMISES: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 129
TABLE 52 ON-PREMISES: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 129
TABLE 53 AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION) 132
TABLE 54 AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION) 132
TABLE 55 CUSTOMER SERVICE: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 133
TABLE 56 CUSTOMER SERVICE: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 133
TABLE 57 SALES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 135
TABLE 58 SALES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 135
TABLE 59 MARKETING: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 136
TABLE 60 MARKETING: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 137
TABLE 61 HR: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 139
TABLE 62 HR: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 139
TABLE 63 IT & SECURITY: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 141
TABLE 64 IT & SECURITY: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 141
TABLE 65 AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 144
TABLE 66 AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 144
TABLE 67 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION) 146
TABLE 68 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION) 146
TABLE 69 ENTERPRISES: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 147
TABLE 70 ENTERPRISES: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 147
TABLE 71 RETAIL & ECOMMERCE: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 148
TABLE 72 RETAIL & ECOMMERCE: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 148
TABLE 73 HEALTHCARE & PHARMA: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 149
TABLE 74 HEALTHCARE & PHARMA: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 149
TABLE 75 BANKING & FINANCIAL SERVICES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 150
TABLE 76 BANKING & FINANCIAL SERVICES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 150
TABLE 77 INSURANCE: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 151
TABLE 78 INSURANCE: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 151
TABLE 79 NEWS & PUBLISHING AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 152
TABLE 80 NEWS & PUBLISHING AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 152
TABLE 81 ADVERTISING & CREATIVE MARKETING AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 153
TABLE 82 ADVERTISING & CREATIVE MARKETING AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 153
TABLE 83 PR AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 154
TABLE 84 PR AGENCIES: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 154
TABLE 85 SPORTS & GAMING: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 155
TABLE 86 SPORTS & GAMING: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 155
TABLE 87 TECHNOLOGY & SOFTWARE: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 156
TABLE 88 TECHNOLOGY & SOFTWARE: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 156
TABLE 89 TRAVEL & HOSPITALITY: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 157
TABLE 90 TRAVEL & HOSPITALITY: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 157
TABLE 91 EDUCATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 158
TABLE 92 EDUCATION: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 158
TABLE 93 TELECOMMUNICATIONS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 159
TABLE 94 TELECOMMUNICATIONS: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 159
TABLE 95 PROFESSIONAL SERVICE FIRMS: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 160
TABLE 96 PROFESSIONAL SERVICE FIRMS: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 160
TABLE 97 OTHER ENTERPRISES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 161
TABLE 98 OTHER ENTERPRISES: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 161
TABLE 99 INDIVIDUAL USERS: AI IN SOCIAL MEDIA MARKET, BY REGION,
2019–2023 (USD MILLION) 162
TABLE 100 INDIVIDUAL USERS: AI IN SOCIAL MEDIA MARKET, BY REGION,
2024–2029 (USD MILLION) 162
TABLE 101 AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 166
TABLE 102 AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 166
TABLE 103 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 169
TABLE 104 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 169
TABLE 105 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION) 169
TABLE 106 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION) 170
TABLE 107 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2019–2023 (USD MILLION) 170
TABLE 108 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2024–2029 (USD MILLION) 170
TABLE 109 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE,
2019–2023 (USD MILLION) 171
TABLE 110 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE,
2024–2029 (USD MILLION) 171
TABLE 111 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 171
TABLE 112 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 172
TABLE 113 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 172
TABLE 114 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 173
TABLE 115 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 173
TABLE 116 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 173
TABLE 117 US: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 174
TABLE 118 US: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 174
TABLE 119 CANADA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 175
TABLE 120 CANADA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 175
TABLE 121 EUROPE: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE,
2019–2023 (USD MILLION) 177
TABLE 122 EUROPE: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE,
2024–2029 (USD MILLION) 177
TABLE 123 EUROPE: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE,
2019–2023 (USD MILLION) 177
TABLE 124 EUROPE: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE,
2024–2029 (USD MILLION) 178
TABLE 125 EUROPE: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2019–2023 (USD MILLION) 178
TABLE 126 EUROPE: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2024–2029 (USD MILLION) 178
TABLE 127 EUROPE: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION) 178
TABLE 128 EUROPE: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION) 179
TABLE 129 EUROPE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 179
TABLE 130 EUROPE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 179
TABLE 131 EUROPE: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 180
TABLE 132 EUROPE: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 180
TABLE 133 EUROPE: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 181
TABLE 134 EUROPE: AI IN SOCIAL MEDIA MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 181
TABLE 135 UK: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 182
TABLE 136 UK: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 182
TABLE 137 GERMANY: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 182
TABLE 138 GERMANY: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 183
TABLE 139 FRANCE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 183
TABLE 140 FRANCE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 183
TABLE 141 ITALY: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 184
TABLE 142 ITALY: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 184
TABLE 143 SPAIN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 185
TABLE 144 SPAIN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 185
TABLE 145 REST OF EUROPE: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 186
TABLE 146 REST OF EUROPE: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 186
TABLE 147 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE,
2019–2023 (USD MILLION) 189
TABLE 148 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE,
2024–2029 (USD MILLION) 189
TABLE 149 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION) 189
TABLE 150 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION) 190
TABLE 151 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 190
TABLE 152 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 190
TABLE 153 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY USE CASE,
2019–2023 (USD MILLION) 190
TABLE 154 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY USE CASE,
2024–2029 (USD MILLION) 191
TABLE 155 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 191
TABLE 156 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 191
TABLE 157 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 192
TABLE 158 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 192
TABLE 159 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY COUNTRY/REGION, 2019–2023 (USD MILLION) 193
TABLE 160 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY COUNTRY/REGION, 2024–2029 (USD MILLION) 193
TABLE 161 CHINA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 194
TABLE 162 CHINA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 194
TABLE 163 JAPAN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 194
TABLE 164 JAPAN: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 195
TABLE 165 INDIA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 195
TABLE 166 INDIA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 195
TABLE 167 SOUTH KOREA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 196
TABLE 168 SOUTH KOREA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 196
TABLE 169 AUSTRALIA & NEW ZEALAND: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 197
TABLE 170 AUSTRALIA & NEW ZEALAND: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 197
TABLE 171 ASEAN COUNTRIES: AI IN SOCIAL MEDIA MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 198
TABLE 172 ASEAN COUNTRIES: AI IN SOCIAL MEDIA MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 198
TABLE 173 ASEAN COUNTRIES: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 198
TABLE 174 ASEAN COUNTRIES: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 199
TABLE 175 REST OF ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 200
TABLE 176 REST OF ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 200
TABLE 177 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE,
2019–2023 (USD MILLION) 202
TABLE 178 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE,
2024–2029 (USD MILLION) 202
TABLE 179 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION) 202
TABLE 180 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION) 203
TABLE 181 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 203
TABLE 182 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 203
TABLE 183 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION) 204
TABLE 184 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION) 204
TABLE 185 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 204
TABLE 186 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 205
TABLE 187 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 205
TABLE 188 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 206
TABLE 189 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 206
TABLE 190 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 206
TABLE 191 MIDDLE EAST: AI IN SOCIAL MEDIA MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 207
TABLE 192 MIDDLE EAST: AI IN SOCIAL MEDIA MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 207
TABLE 193 KSA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 208
TABLE 194 KSA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 208
TABLE 195 UAE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 209
TABLE 196 UAE: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 209
TABLE 197 QATAR: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 210
TABLE 198 QATAR: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 210
TABLE 199 BAHRAIN: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 210
TABLE 200 BAHRAIN: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 211
TABLE 201 REST OF MIDDLE EAST: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 211
TABLE 202 REST OF MIDDLE EAST: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 212
TABLE 203 AFRICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 212
TABLE 204 AFRICA: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 212
TABLE 205 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 214
TABLE 206 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 214
TABLE 207 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2019–2023 (USD MILLION) 215
TABLE 208 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY CONTENT GENERATION TYPE, 2024–2029 (USD MILLION) 215
TABLE 209 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2019–2023 (USD MILLION) 215
TABLE 210 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2024–2029 (USD MILLION) 216
TABLE 211 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE,
2019–2023 (USD MILLION) 216
TABLE 212 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY USE CASE,
2024–2029 (USD MILLION) 216
TABLE 213 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 216
TABLE 214 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 217
TABLE 215 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 217
TABLE 216 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 218
TABLE 217 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 218
TABLE 218 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 219
TABLE 219 BRAZIL: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 219
TABLE 220 BRAZIL: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 220
TABLE 221 MEXICO: AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 220
TABLE 222 MEXICO: AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 220
TABLE 223 ARGENTINA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 221
TABLE 224 ARGENTINA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 221
TABLE 225 REST OF LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2019–2023 (USD MILLION) 222
TABLE 226 REST OF LATIN AMERICA: AI IN SOCIAL MEDIA MARKET, BY END USER,
2024–2029 (USD MILLION) 222
TABLE 227 OVERVIEW OF STRATEGIES ADOPTED BY KEY AI IN SOCIAL MEDIA VENDORS 223
TABLE 228 AI IN SOCIAL MEDIA MARKET: DEGREE OF COMPETITION 227
TABLE 229 AI IN SOCIAL MEDIA MARKET: REGION FOOTPRINT (21 COMPANIES) 236
TABLE 230 AI IN SOCIAL MEDIA MARKET: PRODUCT TYPE FOOTPRINT (21 COMPANIES) 237
TABLE 231 AI IN SOCIAL MEDIA MARKET: USE CASE FOOTPRINT (21 COMPANIES) 238
TABLE 232 AI IN SOCIAL MEDIA MARKET: ENTERPRISE
END-USER FOOTPRINT (21 COMPANIES) 239
TABLE 233 AI IN SOCIAL MEDIA MARKET: DETAILED LIST OF KEY START-UPS/SMES 242
TABLE 234 AI IN SOCIAL MEDIA MARKET: COMPETITIVE BENCHMARKING OF START-UPS/SMES 244
TABLE 235 AI IN SOCIAL MEDIA MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, NOVEMBER 2022–SEPTEMBER 2024 245
TABLE 236 AI IN SOCIAL MEDIA MARKET: DEALS, NOVEMBER 2022–AUGUST 2024 250
TABLE 237 GOOGLE: COMPANY OVERVIEW 255
TABLE 238 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 256
TABLE 239 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 257
TABLE 240 GOOGLE: DEALS 260
TABLE 241 META: COMPANY OVERVIEW 263
TABLE 242 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED 264
TABLE 243 META: PRODUCT LAUNCHES AND ENHANCEMENTS 265
TABLE 244 IBM: COMPANY OVERVIEW 268
TABLE 245 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 269
TABLE 246 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 271
TABLE 247 IBM: DEALS 272
TABLE 248 SPROUT SOCIAL: COMPANY OVERVIEW 275
TABLE 249 SPROUT SOCIAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 276
TABLE 250 SPROUT SOCIAL: PRODUCT LAUNCHES AND ENHANCEMENTS 277
TABLE 251 SPRINKLR: COMPANY OVERVIEW 279
TABLE 252 SPRINKLR: PRODUCTS/SOLUTIONS/SERVICES OFFERED 280
TABLE 253 SPRINKLR: PRODUCT LAUNCHES AND ENHANCEMENTS 282
TABLE 254 SPRINKLR: DEALS 283
TABLE 255 AWS: COMPANY OVERVIEW 285
TABLE 256 AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 286
TABLE 257 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS 287
TABLE 258 AWS: DEALS 288
TABLE 259 LIVEPERSON: COMPANY OVERVIEW 289
TABLE 260 LIVEPERSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 290
TABLE 261 LIVEPERSON: PRODUCT LAUNCHES AND ENHANCEMENTS 292
TABLE 262 LIVEPERSON: DEALS 292
TABLE 263 HUBSPOT: COMPANY OVERVIEW 294
TABLE 264 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 295
TABLE 265 HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS 296
TABLE 266 MICROSOFT: COMPANY OVERVIEW 297
TABLE 267 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 298
TABLE 268 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 299
TABLE 269 MICROSOFT: DEALS 300
TABLE 270 ADOBE: COMPANY OVERVIEW 302
TABLE 271 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 303
TABLE 272 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 304
TABLE 273 ADOBE: DEALS 305
TABLE 274 OPENAI: COMPANY OVERVIEW 306
TABLE 275 OPENAI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 306
TABLE 276 OPENAI: PRODUCT LAUNCHES AND ENHANCEMENTS 307
TABLE 277 OPENAI: DEALS 309
TABLE 278 BAIDU: COMPANY OVERVIEW 311
TABLE 279 BAIDU: PRODUCTS/SOLUTIONS/SERVICES OFFERED 312
TABLE 280 BAIDU: PRODUCT LAUNCHES AND ENHANCEMENTS 313
TABLE 281 BAIDU: DEALS 314
TABLE 282 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION) 336
TABLE 283 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 336
TABLE 284 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE,
2019–2022 (USD MILLION) 337
TABLE 285 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE,
2023–2028 (USD MILLION) 337
TABLE 286 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION,
2019–2022 (USD MILLION) 338
TABLE 287 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION,
2023–2028 (USD MILLION) 338
TABLE 288 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 339
TABLE 289 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 339
TABLE 290 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION) 340
TABLE 291 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 340
TABLE 292 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT,
2018–2021 (USD MILLION) 341
TABLE 293 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT,
2022–2027 (USD MILLION) 342
TABLE 294 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 342
TABLE 295 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 342
TABLE 296 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE,
2018–2021 (USD MILLION) 343
TABLE 297 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE,
2022–2027 (USD MILLION) 343
TABLE 298 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION,
2018–2021 (USD MILLION) 344
TABLE 299 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION,
2022–2027 (USD MILLION) 344
TABLE 300 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 345
TABLE 301 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 345
TABLE 302 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 346
TABLE 303 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 346
LIST OF FIGURES
FIGURE 1 AI IN SOCIAL MEDIA MARKET: RESEARCH DESIGN 39
FIGURE 2 DATA TRIANGULATION 42
FIGURE 3 AI IN SOCIAL MEDIA MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 43
FIGURE 4 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM SOFTWARE/SERVICES OF AI IN SOCIAL MEDIA MARKET 44
FIGURE 5 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF AI IN SOCIAL MEDIA MARKET 45
FIGURE 6 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF AI IN SOCIAL MEDIA MARKET 46
FIGURE 7 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF AI IN SOCIAL MEDIA THROUGH OVERALL DIGITAL SOLUTIONS SPENDING 46
FIGURE 8 SOCIAL MEDIA MANAGEMENT SEGMENT TO DOMINATE MARKET IN 2024 53
FIGURE 9 TEXT CREATION TO HOLD LARGEST MARKET SHARE IN 2024 53
FIGURE 10 CLOUD SEGMENT TO DOMINATE MARKET IN 2024 53
FIGURE 11 MARKETING SEGMENT TO DOMINATE AI IN SOCIAL MEDIA MARKET IN 2024 54
FIGURE 12 ENTERPRISE TO HOLD LARGEST MARKET SHARE IN 2024 54
FIGURE 13 PR AGENCIES SEGMENT TO HOLD LARGEST MARKET SIZE IN 2024 54
FIGURE 14 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 55
FIGURE 15 RISE IN DEMAND FOR HIGHLY PERSONALIZED CONTENT AND RECOMMENDATIONS TAILORED TO USER PREFERENCES AND BEHAVIOR
TO DRIVE MARKET GROWTH 56
FIGURE 16 HR SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 56
FIGURE 17 CLOUD AND ENTERPRISE SEGMENTS TO HOLD LARGEST MARKET SHARES IN NORTH AMERICA IN 2024 57
FIGURE 18 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2024 57
FIGURE 19 AI IN SOCIAL MEDIA MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 59
FIGURE 20 EVOLUTION OF AI IN SOCIAL MEDIA MARKET 62
FIGURE 21 AI IN SOCIAL MEDIA MARKET: SUPPLY CHAIN ANALYSIS 64
FIGURE 22 KEY PLAYERS IN AI IN SOCIAL MEDIA MARKET ECOSYSTEM 67
FIGURE 23 AI IN SOCIAL MEDIA MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIO (USD MILLION AND NUMBER OF FUNDING ROUNDS) 78
FIGURE 24 NUMBER OF PATENTS GRANTED TO VENDORS IN LAST 10 YEARS 88
FIGURE 25 TOP 10 PATENT APPLICANTS IN LAST 10 YEARS 89
FIGURE 26 REGIONAL ANALYSIS OF PATENTS GRANTED, 2013–2024 93
FIGURE 27 AVERAGE SELLING PRICE OF KEY PLAYERS FOR TOP 3 PRODUCT TYPES 93
FIGURE 28 PORTER’S FIVE FORCES ANALYSIS 100
FIGURE 29 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 101
FIGURE 30 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 END USERS 102
FIGURE 31 KEY BUYING CRITERIA FOR TOP 3 END USERS 103
FIGURE 32 MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING AI IN SOCIAL MEDIA ACROSS KEY END USERS 104
FIGURE 33 INFLUENCER MARKETING TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 108
FIGURE 34 CONTENT IDEA GENERATION TO GROW AT HIGHEST
CAGR DURING FORECAST PERIOD 110
FIGURE 35 ON-PREMISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 127
FIGURE 36 HR SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 132
FIGURE 37 INDIVIDUAL USER SEGMENT TO GROW AT HIGHER
CAGR DURING FORECAST PERIOD 144
FIGURE 38 HEALTHCARE & PHARMA SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 145
FIGURE 39 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 165
FIGURE 40 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 165
FIGURE 41 NORTH AMERICA: MARKET SNAPSHOT 168
FIGURE 42 ASIA PACIFIC: MARKET SNAPSHOT 188
FIGURE 43 REVENUE ANALYSIS OF KEY PLAYERS IN PAST FIVE YEARS 226
FIGURE 44 SHARE OF LEADING COMPANIES IN AI IN SOCIAL MEDIA MARKET, 2023 227
FIGURE 45 PRODUCT COMPARATIVE ANALYSIS 229
FIGURE 46 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS 232
FIGURE 47 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS 232
FIGURE 48 AI IN SOCIAL MEDIA MARKET:
COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 234
FIGURE 49 AI IN SOCIAL MEDIA MARKET: COMPANY FOOTPRINT (21 COMPANIES) 235
FIGURE 50 AI IN SOCIAL MEDIA MARKET: COMPANY EVALUATION MATRIX
(START-UPS/SMES), 2023 241
FIGURE 51 GOOGLE: COMPANY SNAPSHOT 255
FIGURE 52 META: COMPANY SNAPSHOT 264
FIGURE 53 IBM: COMPANY SNAPSHOT 269
FIGURE 54 SPROUT SOCIAL: COMPANY SNAPSHOT 276
FIGURE 55 SPRINKLR: COMPANY SNAPSHOT 280
FIGURE 56 AWS: COMPANY SNAPSHOT 286
FIGURE 57 LIVEPERSON: COMPANY SNAPSHOT 290
FIGURE 58 HUBSPOT: COMPANY SNAPSHOT 295
FIGURE 59 MICROSOFT: COMPANY SNAPSHOT 298
FIGURE 60 ADOBE: COMPANY SNAPSHOT 303
FIGURE 61 BAIDU: COMPANY SNAPSHOT 312
