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전자가격표시기(ESL: Electronic Shelf Labels) 시장

출판 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2023년02월

전자가격표시기(ESL: Electronic Shelf Labels) 시장 : 제품 유형(전체 그래픽 전자 종이 디스플레이, LCD, 분할 전자 종이 디스플레이), 용도(소매, 산업), 통신 기술, 디스플레이 크기, 구성 요소, 지역별 – 2028년까지의 세계 예측
Electronic Shelf Labels Market by Product Type (Fully Graphic E-paper Displays, LCDs, Segmented E-paper Displays), Application (Retail, Industrial), Communications Technology, Display Size, Component and Region – Global Forecast to 2028

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The electronic shelf labels market is estimated to be worth USD 1.5 billion in 2023 and is projected to reach USD 2.8 billion by 2028, at a CAGR of 13.8% during the forecast period. Advent of 5G, the ability of ESLs to facilitate reduced labor efforts, and the growing trend of retail automation are the major factors fueling the market growth for ESLs globally. However, high installation and supporting infrastructure expenses, and lack of suitable infrastructures for wireless technologies are expected to impede the market growth especially in emerging economies.
전자가격표시기 시장은 예측 기간 동안 CAGR 13.8%로 성장하여 2023년에는 15억 달러, 2028년에는 28억 달러에 이를 것으로 예상됩니다. 5G의 도래, 노동력 감소를 촉진하는 ESL의 능력, 소매 자동화의 증가 추세는 전 세계적으로 ESL의 시장 성장을 촉진하는 주요 요인입니다. 그러나 높은 설치 및 지원 인프라 비용과 무선 기술에 적합한 인프라 부족은 특히 신흥 경제국에서 시장 성장을 방해할 것으로 예상됩니다.

전자가격표시기(ESL: Electronic Shelf Labels) 시장 : 제품 유형(전체 그래픽 전자 종이 디스플레이, LCD, 분할 전자 종이 디스플레이), 용도(소매, 산업), 통신 기술, 디스플레이 크기, 구성 요소, 지역별 - 2028년까지의 세계 예측 Electronic Shelf Labels Market by Product Type (Fully Graphic E-paper Displays, LCDs, Segmented E-paper Displays), Application (Retail, Industrial), Communications Technology, Display Size, Component and Region - Global Forecast to 2028

Liquid crystal displays (LCDs) to account for the second largest share of the electronic shelf labels market during forecast period
LCDs are projected to account for the second largest share of the electronic shelf labels market based on product type. LCDs are cost-effective. LCD-based ESLs have maximum penetration in hypermarkets, followed by supermarkets. LCD-based ESLs are maintenance-free and have a large number of possible update cycles. LCD-based ESLs also facilitate energy harvesting, consuming significantly less power during operation. Such benefits are expected to drive the demand for LCD-based ESLs globally.

Displays to account for the largest share of the electronic shelf labels market during forecast period.
The displays segment is also expected to grow at the highest CAGR during the forecast period. The growth of this segment can be attributed to the inclusion of various LCDs and fully graphic e-paper displays in ESLs. The rapid adoption of fully graphic e-paper displays and liquid crystal displays in electronic shelf labels is fueling the demand for these displays among end users.

North America to account for the second largest share of the electronic shelf labels market during forecast period

North America is known as the largest retail market globally. The ongoing retail automation trends in countries such as the US and Canada are supporting the growth of the electronic shelf labels market in the region. However, the US was a late adopter of ESLs owing to relatively low labor costs due to the conducive immigration policies of the country before 2015. However, in recent years, owing to immigration policies becoming stringent and labor costs increasing extensively in the US, retailers are extensively using ESLs in their stores. Moreover, the ongoing consolidation of the retail industry in the US, wherein tier I retailers such as Walmart and Kroger are pursuing different growth and expansion strategies, is expected to drive the demand for ESLs in the region.

전자가격표시기(ESL: Electronic Shelf Labels) 시장 : 제품 유형(전체 그래픽 전자 종이 디스플레이, LCD, 분할 전자 종이 디스플레이), 용도(소매, 산업), 통신 기술, 디스플레이 크기, 구성 요소, 지역별 - 2028년까지의 세계 예측 Electronic Shelf Labels Market by Product Type (Fully Graphic E-paper Displays, LCDs, Segmented E-paper Displays), Application (Retail, Industrial), Communications Technology, Display Size, Component and Region - Global Forecast to 2028

The breakup of primaries conducted during the study is depicted below:
• By Company Type: Tier 1 – 50 %, Tier 2 – 30%, and Tier 3 –20%
• By Designation: C-level Executives – 35%, Directors– 30% and Others – 35%
• By Region: North America – 40%, Europe – 25%, Asia Pacific – 20%, and Rest of the World – 15%

The major players in the electronic shelf labels market are SES-imagotag (France), SoluM Co., Ltd. (South Korea), Pricer AB (Sweden), Displaydata Limited (UK), Teraoka Seiko Co., Ltd. (DIGI Group) (Japan), M2COMM (Taiwan), Opticon Sensors Europe B.V. (Netherlands), RAINUS (South Korea), Shanghai SUNMI Technology Co., Ltd. (China), and Hanshow Technology (China).

전자가격표시기(ESL: Electronic Shelf Labels) 시장 : 제품 유형(전체 그래픽 전자 종이 디스플레이, LCD, 분할 전자 종이 디스플레이), 용도(소매, 산업), 통신 기술, 디스플레이 크기, 구성 요소, 지역별 - 2028년까지의 세계 예측 Electronic Shelf Labels Market by Product Type (Fully Graphic E-paper Displays, LCDs, Segmented E-paper Displays), Application (Retail, Industrial), Communications Technology, Display Size, Component and Region - Global Forecast to 2028

Research Coverage
The report segments the electronic shelf labels market and forecasts its size, by value, based on region, component, product type, communications technology, display size, and application. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing the market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

전자가격표시기(ESL: Electronic Shelf Labels) 시장 : 제품 유형(전체 그래픽 전자 종이 디스플레이, LCD, 분할 전자 종이 디스플레이), 용도(소매, 산업), 통신 기술, 디스플레이 크기, 구성 요소, 지역별 - 2028년까지의 세계 예측 Electronic Shelf Labels Market by Product Type (Fully Graphic E-paper Displays, LCDs, Segmented E-paper Displays), Application (Retail, Industrial), Communications Technology, Display Size, Component and Region - Global Forecast to 2028

Key Benefits of Buying This Report
• This report includes the market statistics pertaining to component, product type, communications technology, display size, application, and region.
• An in-depth value chain analysis has been done to provide deep insight into the electronic shelf labels market.
• Major market drivers, restraints, opportunities, and challenges have been detailed in this report.
• The report includes an in-depth analysis and ranking of key players.


목차

1 INTRODUCTION 39
1.1 STUDY OBJECTIVES 39
1.2 MARKET DEFINITION 39
1.2.1 INCLUSIONS AND EXCLUSIONS AT COMPANY LEVEL 40
1.2.2 INCLUSIONS AND EXCLUSIONS AT COMPONENT LEVEL 40
1.2.3 INCLUSIONS AND EXCLUSIONS AT PRODUCT TYPE LEVEL 40
1.2.4 INCLUSIONS AND EXCLUSIONS AT COMMUNICATIONS TECHNOLOGY LEVEL 40
1.2.5 INCLUSIONS AND EXCLUSIONS AT DISPLAY SIZE LEVEL 41
1.2.6 INCLUSIONS AND EXCLUSIONS AT APPLICATION LEVEL 41
1.2.7 INCLUSIONS AND EXCLUSIONS AT REGIONAL LEVEL 41
1.3 STUDY SCOPE 42
FIGURE 1 ELECTRONIC SHELF LABELS MARKET: SEGMENTATION 42
1.3.1 ELECTRONIC SHELF LABELS MARKET: REGIONAL SCOPE 42
1.3.2 YEARS CONSIDERED 43
1.4 CURRENCY CONSIDERED 43
1.5 LIMITATIONS 43
1.6 UNITS CONSIDERED 43
1.7 STAKEHOLDERS 44
1.8 SUMMARY OF CHANGES 44
1.8.1 IMPACT OF RECESSION 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH APPROACH 45
FIGURE 2 ELECTRONIC SHELF LABELS MARKET: RESEARCH DESIGN 45
2.1.1 SECONDARY DATA 46
2.1.1.1 Major secondary sources 46
2.1.1.2 Key data from secondary sources 47
2.1.2 PRIMARY DATA 47
2.1.2.1 Primary interviews with experts 47
2.1.2.2 List of key primary interview participants 48
2.1.2.3 Breakdown of primaries 48
2.1.2.4 Key data from primary sources 49
2.1.3 SECONDARY AND PRIMARY RESEARCH 50
2.1.3.1 Key industry insights 51
2.2 MARKET SIZE ESTIMATION 51
2.2.1 BOTTOM-UP APPROACH 51
2.2.1.1 Approach for capturing market share by bottom-up analysis 51
FIGURE 3 BOTTOM-UP APPROACH 52
2.2.2 TOP-DOWN APPROACH 52
2.2.2.1 Approach for capturing market share by top-down analysis 52
FIGURE 4 TOP-DOWN APPROACH 53
2.3 FACTOR ANALYSIS 53
2.3.1 DEMAND-SIDE ANALYSIS 53
FIGURE 5 MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS 54
2.3.2 SUPPLY-SIDE ANALYSIS 55
FIGURE 6 MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS 55
2.3.3 GROWTH FORECAST ASSUMPTIONS 56
TABLE 1 MARKET GROWTH ASSUMPTIONS 56
2.3.4 RECESSION IMPACT 56
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 57
FIGURE 7 DATA TRIANGULATION 57
2.5 RESEARCH ASSUMPTIONS 58
2.6 RISK ASSESSMENT 59
TABLE 2 RISK ASSESSMENT: ELECTRONIC SHELF LABELS MARKET 59
3 EXECUTIVE SUMMARY 60
FIGURE 8 ELECTRONIC SHELF LABELS MARKET: GLOBAL SNAPSHOT 61
3.1 PRE-RECESSION SCENARIO 61
3.2 POST-RECESSION SCENARIO 61
FIGURE 9 DISPLAYS TO ACCOUNT FOR LARGEST SHARE OF ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 62
FIGURE 10 FULLY GRAPHIC E-PAPER DISPLAYS TO REGISTER FASTEST GROWTH IN ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 62
FIGURE 11 RADIO FREQUENCY TO ACCOUNT FOR LARGEST SHARE OF ELECTRONIC SHELF LABELS MARKET FROM 2023 TO 2028 63
FIGURE 12 LESS THAN 3 INCHES SEGMENT TO ACCOUNT FOR LARGEST SHARE OF ELECTRONIC SHELF LABELS MARKET FROM 2023 TO 2028 63
FIGURE 13 RETAIL APPLICATIONS TO HOLD LARGEST SHARE OF ELECTRONIC SHELF LABELS MARKET IN 2023 64
FIGURE 14 EUROPE TO ACCOUNT FOR LARGEST SHARE OF ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 65
4 PREMIUM INSIGHTS 66
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN ELECTRONIC SHELF LABELS MARKET 66
FIGURE 15 GROWING TREND OF RETAIL AUTOMATION TO DRIVE MARKET GROWTH FOR ELECTRONIC SHELF LABELS GLOBALLY 66
4.2 ELECTRONIC SHELF LABELS MARKET, BY COMPONENT 66
FIGURE 16 DISPLAYS TO ACCOUNT FOR LARGEST SHARE OF ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 66
4.3 ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE 67
FIGURE 17 FULLY GRAPHIC E-PAPER DISPLAYS TO DOMINATE ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 67
4.4 ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY 67
FIGURE 18 RADIO FREQUENCY TO ACCOUNT FOR LARGEST SHARE OF ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 67
4.5 ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE 68
FIGURE 19 LESS THAN 3 INCHES DISPLAYS TO ACCOUNT FOR LARGEST SHARE OF ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 68
4.6 ELECTRONIC SHELF LABELS MARKET, BY APPLICATION 68
FIGURE 20 RETAIL APPLICATIONS TO DOMINATE ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 68
4.7 ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY APPLICATION AND COUNTRY, 2022 69
FIGURE 21 RETAIL AND FRANCE HELD LARGEST SHARES OF ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY APPLICATION AND COUNTRY, IN 2022 69
5 MARKET OVERVIEW 70
5.1 INTRODUCTION 70
5.2 MARKET DYNAMICS 70
FIGURE 22 MARKET DYNAMICS: ELECTRONIC SHELF LABELS MARKET 71
5.2.1 DRIVERS 71
5.2.1.1 Growing trend of retail automation 71
5.2.1.2 Benefits offered by ESLs 71
FIGURE 23 HOURLY LABOR COSTS, 2021 (USD) 72
5.2.1.3 High demand for price optimization from retailers 72
5.2.1.4 Electronic shelf labels facilitate reduced labor efforts 73
5.2.1.5 Advent of 5G 73
FIGURE 24 MOBILE SUBSCRIPTIONS, 5G, 2021—2027 (MILLION) 73
FIGURE 25 DRIVERS AND THEIR IMPACT ON ELECTRONIC SHELF LABELS MARKET 74
5.2.2 RESTRAINTS 74
5.2.2.1 High installation and supporting infrastructure expenses 74
5.2.2.2 Lack of suitable infrastructures for wireless technologies 74
FIGURE 26 RESTRAINTS AND THEIR IMPACT ON ELECTRONIC SHELF LABELS MARKET 75
5.2.3 OPPORTUNITIES 75
5.2.3.1 Constantly growing retail sector 75
5.2.3.2 Digital disruptions facilitating adoption of advanced retail solutions 76
FIGURE 27 OPPORTUNITIES AND THEIR IMPACT ON ELECTRONIC SHELF LABELS MARKET 76
5.2.4 CHALLENGES 76
5.2.4.1 Low labor costs in developing countries 76
5.2.4.2 Growing e-commerce trend 76
5.2.4.3 Low retail margins hindering adoption of advanced retail solutions 77
FIGURE 28 CHALLENGES AND THEIR IMPACT ON ELECTRONIC SHELF LABELS MARKET 77
5.3 VALUE CHAIN ANALYSIS 78
FIGURE 29 VALUE CHAIN ANALYSIS: ELECTRONIC SHELF LABELS MARKET 78
TABLE 3 VALUE CHAIN ANALYSIS: ELECTRONIC SHELF LABELS MARKET 79
5.4 MARKET ECOSYSTEM 80
FIGURE 30 ELECTRONIC SHELF LABELS MARKET: ECOSYSTEM 80
5.5 AVERAGE SELLING PRICE ANALYSIS 81
5.5.1 AVERAGE SELLING PRICE OF MARKET PLAYERS, BY DISPLAY SIZE 81
FIGURE 31 AVERAGE SELLING PRICE OF MARKET PLAYERS, BY DISPLAY SIZE 81
5.5.2 AVERAGE SELLING PRICE TREND 82
FIGURE 32 AVERAGE SELLING PRICE TREND OF ESLS, BY DISPLAY SIZE 82
TABLE 4 AVERAGE SELLING PRICE OF ESLS, BY DISPLAY SIZE 82
5.6 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 83
FIGURE 33 REVENUE SHIFT: ELECTRONIC SHELF LABELS MARKET 83
5.7 TRADE ANALYSIS 84
TABLE 5 IMPORT SCENARIO: INDICATOR PANELS WITH LCDS OR LEDS, 2017–2021 (USD MILLION) 84
FIGURE 34 IMPORT SCENARIO: HS CODE: 853120 84
TABLE 6 EXPORT SCENARIO: INDICATOR PANELS WITH LCDS OR LEDS, 2017–2021 (USD MILLION) 85
FIGURE 35 EXPORT SCENARIO: HS CODE: 853120 85
5.8 TECHNOLOGY ANALYSIS 86
5.8.1 ONLINE MERGE OFFLINE (OMO) 86
5.8.2 ENDCAP SHELF EDGE DISPLAY 86
5.8.3 AI-POWERED DYNAMIC PRICING SOLUTIONS 86
5.8.4 SHELF MONITORING SOFTWARE 86
5.8.5 SELF-SCANNING SOLUTIONS 87
5.9 PATENT ANALYSIS 87
TABLE 7 PATENT RECORDS FOR ESLS DURING REVIEW PERIOD 87
FIGURE 36 NUMBER OF PATENTS GRANTED FOR ESLS 87
FIGURE 37 TOP 20 PATENT OWNERS DURING REVIEW PERIOD 88
TABLE 8 KEY PATENTS RELATED TO ESLS 88
5.10 PORTER’S FIVE FORCES ANALYSIS 89
FIGURE 38 ELECTRONIC SHELF LABELS MARKET: PORTER’S FIVE FORCES ANALYSIS–2022 90
FIGURE 39 IMPACT OF PORTER’S FIVE FORCES ON ELECTRONIC SHELF LABELS MARKET–2022 90
TABLE 9 IMPACT OF PORTER’S FIVE FORCES ON ELECTRONIC SHELF LABELS MARKET, 2022 91
5.10.1 THREAT OF NEW ENTRANTS 91
5.10.2 THREAT OF SUBSTITUTES 91
5.10.3 BARGAINING POWER OF SUPPLIERS 91
5.10.4 BARGAINING POWER OF BUYERS 91
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 91
5.11 KEY STAKEHOLDERS & BUYING CRITERIA 92
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 92
FIGURE 40 INFLUENCE OF KEY STAKEHOLDERS IN BUYING PROCESS FOR RETAIL AND INDUSTRIAL APPLICATIONS 92
TABLE 10 INFLUENCE OF KEY STAKEHOLDERS IN BUYING PROCESS FOR RETAIL AND INDUSTRIAL APPLICATIONS (%) 92
5.11.2 BUYING CRITERIA 93
FIGURE 41 KEY BUYING CRITERIA FOR RETAIL AND INDUSTRIAL APPLICATIONS 93
TABLE 11 KEY BUYING CRITERIA FOR RETAIL AND INDUSTRIAL APPLICATIONS 93
5.12 CASE STUDIES 93
5.12.1 DEPLOYMENT OF ELECTRONIC SHELF LABELS AT SPAR: SES-IMAGOTAG 93
TABLE 12 SES-IMAGOTAG: ELECTRONIC SHELF LABEL SOLUTION FOR SPAR 93
5.12.2 ADOPTION OF ELECTRONIC SHELF LABELS AT KAUFLAND: DISPLAYDATA LIMITED 94
TABLE 13 DISPLAYDATA LIMITED: ESLS FOR KAUFLAND 94
5.12.3 USE OF ESLS AT ORANGE STORES: DISPLAYDATA LIMITED 94
TABLE 14 DISPLAYDATA LIMITED: ESLS FOR ORANGE 94
5.13 REGULATORY ENVIRONMENT 95
5.13.1 NORTH AMERICA 95
5.13.2 EUROPE 95
5.13.3 ASIA PACIFIC 95
5.14 KEY CONFERENCES AND EVENTS, 2022–2023 96
TABLE 15 ELECTRONIC SHELF LABELS MARKET: KEY CONFERENCES AND EVENTS 96
6 ELECTRONIC SHELF LABELS MARKET, BY COMPONENT 97
6.1 INTRODUCTION 98
TABLE 16 ELECTRONIC SHELF LABELS MARKET, BY COMPONENT, 2019–2022 (USD MILLION) 98
FIGURE 42 DISPLAYS TO DOMINATE ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 98
TABLE 17 ELECTRONIC SHELF LABELS MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 99
6.2 DISPLAYS 99
6.2.1 GROWING USE OF ESLS IN RETAIL SECTOR EXPECTED TO DRIVE DEMAND FOR DISPLAYS 99
TABLE 18 DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY TYPE, 2019–2022 (USD MILLION) 99
TABLE 19 DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY TYPE, 2023–2028 (USD MILLION) 100
6.3 BATTERIES 100
6.3.1 AVERAGE BATTERY LIFE OF ELECTRONIC SHELF LABELS RANGES FROM 3.5 TO 5 YEARS 100
6.4 TRANSCEIVERS 100
6.4.1 TRANSCEIVERS ALLOW ELECTRONIC SHELF LABELS TO SEND AND RECEIVE SIGNALS FROM CENTRAL HUB COMPUTERS 100
6.5 MICROPROCESSORS 101
6.5.1 MICROPROCESSORS HELP PROCESS DATA RECEIVED BY TRANSCEIVERS FROM CENTRAL HUBS 101
6.6 OTHERS 101

7 ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE 102
7.1 INTRODUCTION 103
TABLE 20 ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 103
FIGURE 43 FULLY GRAPHIC E-PAPER DISPLAYS TO DOMINATE MARKET DURING FORECAST PERIOD 103
TABLE 21 ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 104
7.2 LIQUID CRYSTAL DISPLAYS 104
7.2.1 LCD-BASED ESLS ARE MAINTENANCE-FREE AND CONSUME LESS POWER 104
TABLE 22 LCDS: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 104
FIGURE 44 RETAIL SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 105
TABLE 23 LCDS: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 105
TABLE 24 LCDS: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD MILLION) 106
TABLE 25 LCDS: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD MILLION) 106
TABLE 26 LCDS: ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY, 2019–2022 (USD MILLION) 107
TABLE 27 LCDS: ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY, 2023–2028 (USD MILLION) 107
TABLE 28 LCDS: ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2019–2022 (USD MILLION) 107
TABLE 29 LCDS: ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2023–2028 (USD MILLION) 108
7.3 SEGMENTED E-PAPER DISPLAYS 108
7.3.1 LIMITED CHARACTER DISPLAY REDUCES DEMAND IN RETAIL STORES 108
TABLE 30 SEGMENTED E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 108
FIGURE 45 INDUSTRIAL SEGMENT TO SHOW HIGHEST CAGR DURING FORECAST PERIOD 109
TABLE 31 SEGMENTED E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 109
TABLE 32 SEGMENTED E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD MILLION) 109
TABLE 33 SEGMENTED E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD MILLION) 110
TABLE 34 SEGMENTED E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY, 2019–2022 (USD MILLION) 110
TABLE 35 SEGMENTED E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY, 2023–2028 (USD MILLION) 110
TABLE 36 SEGMENTED E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2019–2022 (USD MILLION) 111
TABLE 37 SEGMENTED E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2023–2028 (USD MILLION) 111

7.4 FULLY GRAPHIC E-PAPER DISPLAYS 112
7.4.1 GROWING NEED TO DISPLAY GRAPHIC-BASED CONTENT IN TIER I AND TIER II RETAIL STORES TO DRIVE MARKET GROWTH 112
TABLE 38 FULLY GRAPHIC E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 112
FIGURE 46 RETAIL SEGMENT TO ACCOUNT FOR LARGEST SHARE OF MARKET BETWEEN 2023 AND 2028 112
TABLE 39 FULLY GRAPHIC E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 113
TABLE 40 FULLY GRAPHIC E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD MILLION) 113
TABLE 41 FULLY GRAPHIC E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD MILLION) 113
TABLE 42 FULLY GRAPHIC E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY, 2019–2022 (USD MILLION) 114
TABLE 43 FULLY GRAPHIC E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY, 2023–2028 (USD MILLION) 114
TABLE 44 FULLY GRAPHIC E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2019–2022 (USD MILLION) 114
TABLE 45 FULLY GRAPHIC E-PAPER DISPLAYS: ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2023–2028 (USD MILLION) 115
8 ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY 116
8.1 INTRODUCTION 117
TABLE 46 ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY, 2019–2022 (USD MILLION) 117
FIGURE 47 RADIO FREQUENCY TO ACCOUNT FOR LARGEST SHARE DURING FORECAST PERIOD 117
TABLE 47 ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATIONS TECHNOLOGY, 2023–2028 (USD MILLION) 118
8.2 RADIO FREQUENCY 118
8.2.1 HIGH STABILITY AND FULLY AUTOMATED DATA TRANSFER BENEFITS TO DRIVE DEMAND FOR RF-BASED ESLS 118
TABLE 48 RADIO FREQUENCY: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 118
TABLE 49 RADIO FREQUENCY: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 119
8.3 INFRARED 119
8.3.1 INFRARED-BASED ESLS ELIMINATE NEED FOR TRANSMITTERS AND RECEIVERS TO BE IN EACH OTHER’S LINE OF SIGHT 119
TABLE 50 INFRARED: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 119
TABLE 51 INFRARED: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 119
8.4 NEAR-FIELD COMMUNICATION 120
8.4.1 ABILITY TO CONNECT WITH NFC-BASED END DEVICES TO DRIVE MARKET GROWTH 120
TABLE 52 NEAR-FIELD COMMUNICATION: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 120
FIGURE 48 LCDS TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 120
TABLE 53 NEAR-FIELD COMMUNICATION: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 121
8.5 OTHERS 121
TABLE 54 OTHERS: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 121
TABLE 55 OTHERS: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 121
9 ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE 122
9.1 INTRODUCTION 123
TABLE 56 ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2019–2022 (USD MILLION) 123
FIGURE 49 ESLS WITH DISPLAY SIZE LESS THAN 3 INCHES TO ACCOUNT FOR LARGEST SHARE DURING FORECAST PERIOD 123
TABLE 57 ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2023–2028 (USD MILLION) 124
TABLE 58 ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2019–2022 (MILLION UNITS) 124
TABLE 59 ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE, 2023–2028 (MILLION UNITS) 125
9.2 LESS THAN 3 INCHES 125
9.2.1 INCREASING NEED TO MANAGE SKUS EFFECTIVELY TO DRIVE MARKET 125
TABLE 60 LESS THAN 3 INCHES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 125
TABLE 61 LESS THAN 3 INCHES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 126
9.3 3 TO 7 INCHES 126
9.3.1 3 TO 7 INCHES ELECTRONIC SHELF LABELS CARRY OUT 2-WAY COMMUNICATION TO ENHANCE SHOPPING EXPERIENCE 126
TABLE 62 3 TO 7 INCHES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 126
TABLE 63 3 TO 7 INCHES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 126
9.4 7 TO 10 INCHES 127
9.4.1 7 TO 10 INCHES ESLS USE NFC TECHNOLOGY TO FACILITATE INTEGRATION WITH SMART DEVICES 127
TABLE 64 7 TO 10 INCHES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 127
FIGURE 50 FULLY GRAPHIC E-PAPER DISPLAYS SEGMENT TO DOMINATE ELECTRONIC SHELF LABELS MARKET FOR 7 TO 10 INCHES DURING FORECAST PERIOD 127
TABLE 65 7 TO 10 INCHES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 128
9.5 MORE THAN 10 INCHES 128
9.5.1 GROWING NEED TO DISPLAY METRICS IN INDUSTRIES TO DRIVE DEMAND 128
TABLE 66 MORE THAN 10 INCHES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 128
TABLE 67 MORE THAN 10 INCHES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 128
10 ELECTRONIC SHELF LABELS MARKET, BY APPLICATION 129
10.1 INTRODUCTION 130
TABLE 68 ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 130
FIGURE 51 RETAIL SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE OF ELECTRONIC SHELF LABELS MARKET FROM 2023 TO 2028 130
TABLE 69 ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 131
10.2 RETAIL 131
TABLE 70 RETAIL: ELECTRONIC SHELF LABELS MARKET, BY STORE TYPE, 2019–2022 (USD MILLION) 131
FIGURE 52 HYPERMARKETS TO ACCOUNT FOR LARGEST SHARE OF RETAIL ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 132
TABLE 71 RETAIL: ELECTRONIC SHELF LABELS MARKET, BY STORE TYPE, 2023–2028 (USD MILLION) 132
TABLE 72 RETAIL: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 133
TABLE 73 RETAIL: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 133
TABLE 74 RETAIL: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2019–2022 (USD MILLION) 133
TABLE 75 RETAIL: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2023–2028 (USD MILLION) 134
10.2.1 HYPERMARKETS 134
10.2.1.1 Need for reduced operational costs in hypermarkets to drive demand for ESLs 134
TABLE 76 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 134
TABLE 77 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 135
TABLE 78 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2019–2022 (USD MILLION) 135
FIGURE 53 EUROPE TO ACCOUNT FOR LARGEST SHARE DURING FORECAST PERIOD 135
TABLE 79 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2023–2028 (USD MILLION) 136
TABLE 80 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD MILLION) 136
TABLE 81 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD MILLION) 136
TABLE 82 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2019–2022 (USD MILLION) 137
TABLE 83 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2023–2028 (USD MILLION) 137
TABLE 84 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD MILLION) 137
TABLE 85 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD MILLION) 138
TABLE 86 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY REGION, 2019–2022 (USD MILLION) 138
TABLE 87 HYPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY COUNTRY, 2023–2028 (USD MILLION) 138
10.2.2 SUPERMARKETS 139
10.2.2.1 Requirement of dynamic pricing capabilities to fuel growth of ESLs in supermarkets 139
TABLE 88 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 139
TABLE 89 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 139
TABLE 90 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2019–2022 (USD MILLION) 140
TABLE 91 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2023–2028 (USD MILLION) 140
TABLE 92 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD MILLION) 140
TABLE 93 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD MILLION) 141
TABLE 94 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2019–2022 (USD MILLION) 141
TABLE 95 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2023–2028 (USD MILLION) 141
TABLE 96 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD MILLION) 142
TABLE 97 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD MILLION) 142
TABLE 98 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY REGION, 2019–2022 (USD MILLION) 142
TABLE 99 SUPERMARKETS: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY COUNTRY, 2023–2028 (USD MILLION) 143
10.2.3 NON-FOOD RETAIL STORES 143
10.2.3.1 Ability of ESLs to offer superior operations management capabilities to contribute to market growth 143
TABLE 100 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 143
TABLE 101 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 143
TABLE 102 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2019–2022 (USD MILLION) 144
FIGURE 54 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 144
TABLE 103 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2023–2028 (USD MILLION) 144
TABLE 104 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD THOUSAND) 145
TABLE 105 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD THOUSAND) 145
TABLE 106 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2019–2022 (USD THOUSAND) 145
TABLE 107 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2023–2028 (USD THOUSAND) 146
TABLE 108 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD THOUSAND) 146
TABLE 109 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD THOUSAND) 146
TABLE 110 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY REGION, 2019–2022 (USD THOUSAND) 147
TABLE 111 NON-FOOD RETAIL STORES: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY COUNTRY, 2023–2028 (USD THOUSAND) 147
10.2.4 SPECIALTY STORES 147
10.2.4.1 Need to strengthen marketing strategies to attract customers to foster increased adoption of ESLs in specialty stores 147
TABLE 112 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 147
TABLE 113 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 148
TABLE 114 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2019–2022 (USD THOUSAND) 148
TABLE 115 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2023–2028 (USD THOUSAND) 148
TABLE 116 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD THOUSAND) 149
TABLE 117 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD THOUSAND) 149
TABLE 118 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2019–2022 (USD THOUSAND) 149
TABLE 119 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2023–2028 (USD THOUSAND) 150
TABLE 120 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD THOUSAND) 150
TABLE 121 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD THOUSAND) 150
TABLE 122 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY REGION, 2019–2022 (USD THOUSAND) 151
TABLE 123 SPECIALTY STORES: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY COUNTRY, 2023–2028 (USD THOUSAND) 151
10.2.5 OTHERS 151
TABLE 124 OTHER RETAIL STORES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 151
TABLE 125 OTHER RETAIL STORES: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 152
TABLE 126 OTHERS: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2019–2022 (USD THOUSAND) 152
TABLE 127 OTHERS: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2023–2028 (USD THOUSAND) 152
TABLE 128 OTHERS: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD THOUSAND) 153
TABLE 129 OTHERS: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD THOUSAND) 153
TABLE 130 OTHERS: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2019–2022 (USD THOUSAND) 153
TABLE 131 OTHERS: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2023–2028 (USD THOUSAND) 154
TABLE 132 OTHERS: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD THOUSAND) 154
TABLE 133 OTHERS: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD THOUSAND) 154
TABLE 134 OTHERS: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY REGION, 2019–2022 (USD THOUSAND) 155
TABLE 135 OTHERS: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY COUNTRY, 2023–2028 (USD THOUSAND) 155
10.3 INDUSTRIAL 155
10.3.1 INCREASED ADOPTION OF ESLS TO ADD VALUE TO CRITICAL INDUSTRY PROCEDURES 155
TABLE 136 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2019–2022 (USD MILLION) 155
FIGURE 55 FULLY GRAPHIC E-PAPER DISPLAYS TO DOMINATE INDUSTRIAL ELECTRONIC SHELF LABELS MARKET DURING FORECAST PERIOD 156
TABLE 137 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE, 2023–2028 (USD MILLION) 156
TABLE 138 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2019–2022 (USD MILLION) 156
TABLE 139 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2023–2028 (USD MILLION) 157
TABLE 140 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2019–2022 (USD MILLION) 157
TABLE 141 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET IN NORTH AMERICA, BY COUNTRY, 2023–2028 (USD MILLION) 157
TABLE 142 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2019–2022 (USD MILLION) 158
TABLE 143 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY COUNTRY, 2023–2028 (USD MILLION) 158
TABLE 144 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2019–2022 (USD THOUSAND) 158
TABLE 145 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET IN ASIA PACIFIC, BY COUNTRY, 2023–2028 (USD THOUSAND) 159
TABLE 146 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY REGION, 2019–2022 (USD THOUSAND) 159
TABLE 147 INDUSTRIAL: ELECTRONIC SHELF LABELS MARKET IN REST OF THE WORLD, BY COUNTRY, 2023–2028 (USD THOUSAND) 159

11 ELECTRONIC SHELF LABELS MARKET, BY REGION 160
11.1 INTRODUCTION 161
FIGURE 56 TAIWAN TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 161
FIGURE 57 EUROPE TO LEAD ELECTRONIC SHELF LABELS MARKET FROM 2023 TO 2028 162
TABLE 148 ELECTRONIC SHELF LABELS MARKET, BY REGION, 2019–2022 (USD MILLION) 162
TABLE 149 ELECTRONIC SHELF LABELS MARKET, BY REGION, 2023–2028 (USD MILLION) 162
11.2 NORTH AMERICA 164
FIGURE 58 NORTH AMERICA: ELECTRONIC SHELF LABELS MARKET SNAPSHOT 164
TABLE 150 NORTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 165
TABLE 151 NORTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 165
TABLE 152 NORTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD MILLION) 165
TABLE 153 NORTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD MILLION) 166
TABLE 154 NORTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 166
TABLE 155 NORTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 166
11.2.1 US 167
11.2.1.1 Consolidation of retail stores in US to drive demand for ESLs 167
TABLE 156 US: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 167
TABLE 157 US: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 167
TABLE 158 US: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD MILLION) 168
TABLE 159 US: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD MILLION) 168
11.2.2 CANADA 168
11.2.2.1 Growing trend of retail automation to drive market 168
TABLE 160 CANADA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 169
TABLE 161 CANADA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 169
TABLE 162 CANADA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 169
TABLE 163 CANADA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 170
11.2.3 MEXICO 170
11.2.3.1 Increasing number of retail stores to facilitate increased adoption of ESLs 170
TABLE 164 MEXICO: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 170
TABLE 165 MEXICO: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 170
TABLE 166 MEXICO: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 171
TABLE 167 MEXICO: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 171
11.3 EUROPE 172
FIGURE 59 EUROPE: ELECTRONIC SHELF LABELS MARKET SNAPSHOT 172
TABLE 168 EUROPE: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 173
TABLE 169 EUROPE: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 173
TABLE 170 EUROPE: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD MILLION) 173
TABLE 171 EUROPE: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD MILLION) 174
TABLE 172 EUROPE: ELECTRONIC SHELF LABELS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 174
TABLE 173 EUROPE: ELECTRONIC SHELF LABELS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 174
11.3.1 FRANCE 175
11.3.1.1 Presence of leading manufacturers and hypermarkets to propel market growth 175
TABLE 174 FRANCE: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 175
TABLE 175 FRANCE: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 175
TABLE 176 FRANCE: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD MILLION) 176
TABLE 177 FRANCE: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD MILLION) 176
11.3.2 UK 176
11.3.2.1 Growing need to reduce labor costs to facilitate increased adoption of ESLs 176
TABLE 178 UK: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 177
TABLE 179 UK: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 177
TABLE 180 UK: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 177
TABLE 181 UK: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 178
11.3.3 GERMANY 178
11.3.3.1 Thriving retail and industrial sectors to provide growth opportunities for market players 178
TABLE 182 GERMANY: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 178
TABLE 183 GERMANY: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 179
TABLE 184 GERMANY: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 179
TABLE 185 GERMANY: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 179
11.3.4 ITALY 180
11.3.4.1 Increasing need for regular price updates and enhanced product promotion to drive market 180
TABLE 186 ITALY: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 180
TABLE 187 ITALY: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 180
TABLE 188 ITALY: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 180
TABLE 189 ITALY: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 181
11.3.5 REST OF EUROPE 181
TABLE 190 REST OF EUROPE: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 181
TABLE 191 REST OF EUROPE: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 181
TABLE 192 REST OF EUROPE: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 182
TABLE 193 REST OF EUROPE: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 182

11.4 ASIA PACIFIC 183
FIGURE 60 ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET SNAPSHOT 183
TABLE 194 ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 184
TABLE 195 ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 184
TABLE 196 ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 184
TABLE 197 ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 185
TABLE 198 ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 185
TABLE 199 ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD MILLION) 185
11.4.1 CHINA 186
11.4.1.1 Developments undertaken by market players to drive demand for ESLs by retailers 186
TABLE 200 CHINA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 186
TABLE 201 CHINA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 186
TABLE 202 CHINA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 187
TABLE 203 CHINA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 187
11.4.2 JAPAN 187
11.4.2.1 Expansion of global retail brands in Japan to create growth opportunities for market players offering ESLs 187
TABLE 204 JAPAN: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 188
TABLE 205 JAPAN: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 188
TABLE 206 JAPAN: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 188
TABLE 207 JAPAN: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 189
11.4.3 SOUTH KOREA 189
11.4.3.1 Favorable regulatory environment to drive market 189
TABLE 208 SOUTH KOREA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 189
TABLE 209 SOUTH KOREA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 190
TABLE 210 SOUTH KOREA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 190
TABLE 211 SOUTH KOREA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 190
11.4.4 TAIWAN 191
11.4.4.1 Presence of leading market players to create growth opportunities 191
TABLE 212 TAIWAN: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 191
TABLE 213 TAIWAN: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 191
TABLE 214 TAIWAN: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 191
TABLE 215 TAIWAN: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 192
11.4.5 REST OF ASIA PACIFIC 192
TABLE 216 REST OF ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 192
TABLE 217 REST OF ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 192
TABLE 218 REST OF ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 193
TABLE 219 REST OF ASIA PACIFIC: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 193
11.5 REST OF THE WORLD 193
TABLE 220 REST OF THE WORLD: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 193
TABLE 221 REST OF THE WORLD: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 194
TABLE 222 REST OF THE WORLD: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 194
TABLE 223 REST OF THE WORLD: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 194
TABLE 224 REST OF THE WORLD: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2019–2022 (USD MILLION) 195
TABLE 225 REST OF THE WORLD: ELECTRONIC SHELF LABELS MARKET, BY REGION, 2023–2028 (USD MILLION) 195
11.5.1 MIDDLE EAST & AFRICA 195
11.5.1.1 Constantly growing retail sector to provide growth 195
TABLE 226 MIDDLE EAST & AFRICA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 196
TABLE 227 MIDDLE EAST & AFRICA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 196
TABLE 228 MIDDLE EAST & AFRICA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 196
TABLE 229 MIDDLE EAST & AFRICA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 197
11.5.2 SOUTH AMERICA 197
11.5.2.1 Rapid urbanization and subsequent growth of retail sector to facilitate increased adoption of ESLs 197
TABLE 230 SOUTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 197
TABLE 231 SOUTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 197
TABLE 232 SOUTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2019–2022 (USD THOUSAND) 198
TABLE 233 SOUTH AMERICA: ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE, 2023–2028 (USD THOUSAND) 198
12 COMPETITIVE LANDSCAPE 199
12.1 INTRODUCTION 199
12.2 MARKET EVALUATION FRAMEWORK 199
TABLE 234 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS 199
FIGURE 61 COMPANIES ADOPTED PARTNERSHIPS AS KEY GROWTH STRATEGY FROM 2017–2022 200
12.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES 200
12.2.2 PRODUCT PORTFOLIOS 200
12.2.3 GEOGRAPHIC PRESENCE 201
12.2.4 MANUFACTURING AND DISTRIBUTION FOOTPRINT 201
12.3 MARKET SHARE ANALYSIS, 2022 201
TABLE 235 MARKET SHARE ANALYSIS OF TOP 5 PLAYERS IN ELECTRONIC SHELF LABELS MARKET, 2022 201
12.4 HISTORICAL REVENUE ANALYSIS, 2018–2021 203
FIGURE 62 HISTORICAL REVENUE ANALYSIS OF MAJOR COMPANIES IN ELECTRONIC SHELF LABELS MARKET, 2018–2021 (USD MILLION) 203
12.5 COMPANY EVALUATION QUADRANT 203
12.5.1 STARS 204
12.5.2 EMERGING LEADERS 204
12.5.3 PERVASIVE PLAYERS 204
12.5.4 PARTICIPANTS 204
FIGURE 63 ELECTRONIC SHELF LABELS MARKET: COMPANY EVALUATION QUADRANT, 2022 205
12.6 STARTUP/SME EVALUATION QUADRANT 206
12.6.1 PROGRESSIVE COMPANIES 206
12.6.2 RESPONSIVE COMPANIES 206
12.6.3 DYNAMIC COMPANIES 206
12.6.4 STARTING BLOCKS 206
FIGURE 64 ELECTRONIC SHELF LABELS MARKET: STARTUP/SME EVALUATION QUADRANT, 2022 207
12.6.5 COMPETITIVE BENCHMARKING 208
TABLE 236 ELECTRONIC SHELF LABELS MARKET: DETAILED LIST OF KEY STARTUPS/SMES 208
TABLE 237 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: PRODUCT TYPE 209
TABLE 238 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES: APPLICATION 209
TABLE 239 COMPETITIVE BENCHMARKING OF STARTUPS/SMES: REGION 210
12.7 COMPANY FOOTPRINT 210
TABLE 240 ELECTRONIC SHELF LABELS MARKET: COMPANY FOOTPRINT 210
TABLE 241 ELECTRONIC SHELF LABELS MARKET: PRODUCT TYPE FOOTPRINT 211
TABLE 242 ELECTRONIC SHELF LABELS MARKET: APPLICATION FOOTPRINT 212
TABLE 243 ELECTRONIC SHELF LABELS MARKET: REGION FOOTPRINT 213
12.8 COMPETITIVE SCENARIO 214
12.8.1 PRODUCT LAUNCHES 214
TABLE 244 ELECTRONIC SHELF LABELS MARKET, PRODUCT LAUNCHES, 2021–2022 214
12.8.2 DEALS 215
TABLE 245 ELECTRONIC SHELF LABELS MARKET, DEALS, 2017–2022 215
12.8.3 OTHERS 218
TABLE 246 ELECTRONIC SHELF LABELS MARKET, OTHERS, 2019–2021 218
13 COMPANY PROFILES 219
13.1 INTRODUCTION 219
13.2 KEY PLAYERS 220
(Business Overview, Products/Services/Solutions Offered, MnM View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments)*
13.2.1 SES-IMAGOTAG 220
TABLE 247 SES-IMAGOTAG: COMPANY OVERVIEW 220
FIGURE 65 SES-IMAGOTAG: COMPANY SNAPSHOT 221
TABLE 248 SES-IMAGOTAG: PRODUCT LAUNCHES 222
TABLE 249 SES-IMAGOTAG: DEALS 222
13.2.2 SOLUM CO., LTD. 224
TABLE 250 SOLUM CO., LTD.: COMPANY OVERVIEW 224
FIGURE 66 SOLUM CO., LTD.: COMPANY SNAPSHOT 225
TABLE 251 SOLUM CO., LTD.: PRODUCT LAUNCHES 226
TABLE 252 SOLUM CO., LTD.: DEALS 226
13.2.3 PRICER AB 228
TABLE 253 PRICER AB: COMPANY OVERVIEW 228
FIGURE 67 PRICER AB: COMPANY SNAPSHOT 229
TABLE 254 PRICER AB: DEALS 230
TABLE 255 PRICER AB: OTHERS 231
13.2.4 DISPLAYDATA LIMITED 232
TABLE 256 DISPLAYDATA LIMITED: COMPANY OVERVIEW 232
TABLE 257 DISPLAYDATA LIMITED: PRODUCT LAUNCHES 233
13.2.5 TERAOKA SEIKO CO., LTD. (DIGI GROUP) 234
TABLE 258 TERAOKA SEIKO CO., LTD.: COMPANY OVERVIEW 234
TABLE 259 TERAOKA SEIKO CO., LTD.: DEALS 235
TABLE 260 TERAOKA SEIKO CO., LTD.: OTHERS 235
13.2.6 M2COMM 237
TABLE 261 M2COMM: COMPANY OVERVIEW 237
13.2.7 OPTICON SENSORS EUROPE B.V. 238
TABLE 262 OPTICON SENSORS EUROPE B.V.: COMPANY OVERVIEW 238
13.2.8 RAINUS 239
TABLE 263 RAINUS: COMPANY OVERVIEW 239
TABLE 264 RAINUS: PRODUCT LAUNCHES 240
13.2.9 SHANGHAI SUNMI TECHNOLOGY CO., LTD. 241
TABLE 265 SHANGHAI SUNMI TECHNOLOGY CO., LTD.: COMPANY OVERVIEW 241
13.2.10 HANSHOW TECHNOLOGY 242
TABLE 266 HANSHOW TECHNOLOGY: COMPANY OVERVIEW 242
TABLE 267 HANSHOW TECHNOLOGY: PRODUCT LAUNCHES 243
TABLE 268 HANSHOW TECHNOLOGY: DEALS 243
TABLE 269 HANSHOW TECHNOLOGY: OTHERS 243
*Business Overview, Products/Services/Solutions Offered, MnM View, Key Strengths and Right to Win, Strategic Choices Made, Weaknesses and Competitive Threats, Recent Developments might not be captured in case of unlisted companies.
13.3 OTHER PLAYERS 244
13.3.1 DALIAN SERTAG TECHNOLOGY CO., LTD. 244
13.3.2 MINEWTAG 244
13.3.3 PANASONIC LIFE SOLUTIONS INDIA PVT LTD. 245
13.3.4 LABELNEST 246
13.3.5 DIGETY 246
13.3.6 ZKONG NETWORKS 247
13.3.7 TRONITAG GMBH 247
13.3.8 YALATECH CO., LTD. 248
13.3.9 SEN SECURITY SOLUTIONS 248
13.3.10 ALLSEE TECHNOLOGIES 249
13.3.11 V-MARK ENTERPRISE LIMITED 249
13.3.12 MOKOSMART 250
13.3.13 FUTURE SHELF 250
13.3.14 HENDERSON TECHNOLOGY 251
13.3.15 ZHUHAI SUNY TECHNOLOGY CO., LTD 251
14 APPENDIX 252
14.1 INSIGHTS FROM INDUSTRY EXPERTS 252
14.2 DISCUSSION GUIDE 253
14.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 256
14.4 CUSTOMIZATION OPTIONS 258
14.5 RELATED REPORTS 258
14.6 AUTHOR DETAILS 259


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