Vehicle Subscription Service Market – Global Forecast to 2035
차량 구독 서비스 시장 – 지역(유럽, 아시아 태평양(중국 제외), 북미, 중국), 미래 동향, 가격 분석, 제품 상황, 소비자 분석, 경쟁 상황 – 2035년까지의 세계 예측
Vehicle Subscription Services Market by Region (Europe, Asia Pacific (excl. China), North America, and China), Future Trends, Pricing Analysis, Product Landscape, Consumer Analysis, and Competitive Landscape – Global Forecast to 2035
| 조사회사 | MarketsandMarkets |
| 출판년월 | 2025년8월 |
| 페이지 수 | 64 |
| 도표 수 | — |
| 라이센스 | Single User License |
| 가격 | USD 4,950 |
| 구성 | 영문조사보고서 |
이 보고서는 시장 선도 기업과 신규 진입 기업 모두에게 가장 근접한 추정치에 대한 정보를 제공하여 도움을 줄 것입니다. 또한 이해관계자들이 경쟁 환경을 이해하고, 사업의 입지를 강화하고 효과적인 시장 진출 전략을 수립하는 데 필요한 통찰력을 얻는 데 도움이 될 것입니다. 또한, 이 보고서는 이해관계자들이 시장의 흐름을 파악하고 주요 시장 동인, 제약, 그리고 기회에 대한 정보를 제공합니다.
차량 구독(서브스크립션) 서비스 시장은 2024년 48억 2,280만 달러에서 2035년 220억 830만 달러로 연평균 13.6% 성장할 것으로 예상됩니다. 도시화와 차량 소유에 대한 규제 압력이 이 시장을 크게 촉진하고 있습니다. 전 세계 도시들은 보험료, 유지비, 수리비 등의 비용과 연료 기반 차량에 대한 높은 세금으로 인해 개인 차량 소유 및 운영을 어렵게 만들고 있습니다. 결과적으로, 특히 대도시의 도시 거주자들은 유연한 모빌리티 솔루션으로 전환하고 있습니다.
또한, 차량 구독 서비스의 성장은 전 세계적인 출장 증가, 하이브리드 업무 문화, 그리고 유연한 근무 환경으로 인해 촉진되었습니다. 전문가들이 도시 간 이동이나 여러 지역에서 근무하는 경우가 많아지면서, 적응력이 뛰어나고 단기적이며 고품질의 모빌리티 옵션에 대한 수요가 증가했습니다. 유럽, 북미, 동남아시아 일부 지역에서는 많은 기업 임직원과 컨설턴트들이 장기 체류나 도시간 통근 시 렌터카나 택시보다 구독 차량을 선호합니다. 개인 맞춤화나 차량 선택의 유연성이 부족한 렌터카 모델과 달리, 구독 서비스는 특히 월별 스왑 옵션을 통해 재정적 부담 없이 소유감을 제공합니다. 이러한 수요는 직원 복리후생 패키지의 일부로 차량 구독(서브스크립션) 서비스를 제공하는 기업들, 특히 개인 및 업무용 차량을 제공하는 기업들의 증가로 더욱 강화되었습니다.
The vehicle subscription services market is expected to grow from USD 4,822.8 million in 2024 to USD 22,008.3 million by 2035, with a CAGR of 13.6%. Urbanization and regulatory pressures on vehicle ownership significantly drive this market. Cities worldwide are making it difficult to own and operate private vehicles through costs like insurance, maintenance, and repairs, along with high taxes on fuel-based vehicles. As a result, urban residents, especially in megacities, are shifting toward flexible mobility solutions.
Additionally, the rise in vehicle subscription services is fueled by a global increase in business travel, hybrid work culture, and relocation flexibility. With professionals often moving between cities or working from multiple locations, the demand for adaptable, short-term, high-quality mobility options has risen. In regions like Europe, North America, and parts of Southeast Asia, many corporate employees and consultants now prefer subscription vehicles over rentals or taxis for long-term stays or intercity commutes. Unlike car rental models that lack personalization or fleet flexibility, subscription services provide a sense of ownership without the financial burden, especially with monthly swap options. This demand is further supported by companies offering vehicle subscriptions as part of employee benefits packages, including cars for personal and professional use.
Key consumer retention strategies of vehicle subscription service providers
Vehicle subscription providers are heavily investing in personalization, making each user’s experience unique and tailored to their preferences. Telematics plays a key role in this process. By analyzing driving habits, frequency, mileage, and location data, platforms can offer customized packages, upgrade options, or usage-based pricing that keeps consumers engaged and satisfied. For instance, a low-mileage urban driver could be offered a compact EV plan with occasional upgrade credits, while a weekend traveler might receive discounted SUV swaps. This approach helps build emotional loyalty by making users feel understood and cared for, rather than selling a generic service.
Asia Pacific witnesses significant growth in vehicle subscription services
Asia Pacific’s rapid urbanization and the growth of megacities make flexible mobility solutions more attractive than car ownership. Subscription services, which often include door-to-door delivery, all-inclusive pricing, and short-term contracts, fit with the lifestyles of busy urban professionals. Additionally, the expanding startup ecosystem and venture capital activity in the region have spurred mobility innovation. Investors are funding asset-light models that scale quickly and incorporate digital payments, AI-driven pricing, and app-based fleet management. Governments are also beginning to support subscription models, especially for EVs, as part of their green mobility initiatives. As more EVs enter the market and users look for trial options before buying, subscriptions provide an ideal solution. This combination of technological readiness, urban pressure, and financial pragmatism positions Asia Pacific as a high-growth region for vehicle subscription adoption.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and strategy directors, and executives from various key organizations operating in this market.
- By Company Type: OEMs – 30%, Third-party Providers – 60%, and Vehicle Subscription Platform Providers – 10%
- By Designation: C-level – 40%, Directors – 40%, and Others – 20%
- By Region: North America – 21%, Europe – 50%, Asia Pacific – 10%, and China – 16%
Established players such as Miles Mobility (Germany), FINN (Germany), Autonomy (US), Free2Move (Germany), Myle (India), Drivalia (UK), REVV (India), LeasePlan (Germany), Mocean Subscription (Germany), and Ezoo (UK) lead the vehicle subscription services market.
Key Benefits of Buying this Report:
The report will assist market leaders and new entrants by providing information on the closest estimates. It will also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and develop effective go-to-market strategies. Additionally, the report helps stakeholders grasp the market’s pulse and offers information on key market drivers, restraints, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (rapid urbanization and shift in lifestyle preferences), restraints (high operational complexity and margins dilution), and opportunities (shift from ownership to usership), influencing market growth
- Product Development/Innovation: Detailed insights on upcoming technologies and new vehicle range & services of the vehicle subscription services market
- Market Development: Comprehensive information about the lucrative market – the report analyzes the vehicle subscription services market across varied regions
- Market Diversification: Exhaustive information about untapped geographies, recent developments, and investments in the vehicle subscription services market
- Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Miles Mobility, FINN, Autonomy, Free2Move, Myle, Drivalia, REVV, LeasePlan, Mocean Subscription, and Ezoo
Table of Contents
1 EXECUTIVE SUMMARY
2 RESEARCH OBJECTIVES, SCOPE, AND METHODOLOGY
2.1 RESEARCH OBJECTIVES AND METHODOLOGY
2.2 RESEARCH SCOPE
3 MARKET OVERVIEW
3.1 OWNERSHIP MODEL
3.2 MARKET EVOLUTION
3.3 VALUE CHAIN ANALYSIS
3.4 SUBSCRIPTION VS. LEASE VS. PURCHASE
3.5 STRATEGIC BRANDING
3.6 CUSTOMER ANALYSIS
3.7 CUSTOMER RETENTION STRATEGIES
3.8 SHIFT TOWARD SOFTWARE-AS-A-SERVICE
4 KEY TRENDS
4.1 RISE OF EV SUBSCRIPTION SERVICES
4.2 ADOPTION OF TELEMATICS
4.3 EXPANDING BUSINESS REACH THROUGH PARTNERSHIPS
5 REGIONAL ANALYSIS
5.1 EUROPE: VEHICLE SUBSCRIPTION SERVICES LANDSCAPE
5.2 EUROPE: COMPETITIVE MAPPING
5.3 NORTH AMERICA: VEHICLE SUBSCRIPTION SERVICES LANDSCAPE
5.4 NORTH AMERICA: COMPETITIVE MAPPING
5.5 ASIA PACIFIC (EXCL. CHINA): VEHICLE SUBSCRIPTION SERVICES LANDSCAPE
5.6 CHINA: VEHICLE SUBSCRIPTION SERVICES LANDSCAPE
5.7 ASIA PACIFIC (EXCL. CHINA) AND CHINA: COMPETITIVE MAPPING
6 PRICING ANALYSIS
6.1 REGIONAL
6.2 SUBSCRIPTION VS. LEASE. VS. PURCHASE
6.3 ICE VS. EV MODEL
7 COMPANY PROFILES
7.1 FINN
7.2 AUTONOMY
7.3 BIPI
7.4 MYLES
7.5 FREE2MOVE
8 CHALLENGES
9 CONCLUSION
10 APPENDIX
