자동차 × 메타버스 시장(Metaverse Market for Automotive) 2030년까지 세계 예측

출판 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2022년09월

자동차 × 메타버스 시장(Metaverse Market for Automotive) : 제품(소프트웨어, 하드웨어), 기술 [가상현실(VR), 증강현실(AR), 복합현실(MR), 비대체성 토큰(NFT), 블록체인], 기능, 용도, 지역별 – 2030년까지 세계 예측
Metaverse Market for Automotive by Products (Software, Hardware), Technology (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Non-fungible Token (NFT), Blockchain), Function, Application & Region – Global Forecast to 2030

리포트목차　　　　주문/문의　　　　납기/라이센스안내

The global metaverse market for automotive is projected to grow from USD 1.9 Billion in 2022 to USD 16.5 Billion by 2030, at a CAGR of 31.4%. The concept of digital twin factories and virtual showrooms in the virtual space is in trend among automotive OEMs and dealers at present has triggered the growth of automotive metaverse industry. Many software companies and startups have developed AR/VR technologies and are still doing research and development towards the incorporation of metaverse applications in the automotive sectors. Users and customers are showing their interest in the NFTs and crypto to be used in the asset marketplace in the virtual space.
세계 자동차 × 메타버스 시장은 2022년 19억 달러에서 2030년까지 165억 달러로 CAGR 31.4%로 성장할 것으로 예상됩니다. 가상 공간의 디지털 트윈 공장 및 가상 쇼룸의 개념은 현재 자동차 OEM 및 딜러 사이에서 트렌드이며 자동차 메타버스 산업의 성장을 촉발했습니다. 많은 소프트웨어 회사와 신생 기업이 AR/VR 기술을 개발했으며 자동차 부문에 메타버스 애플리케이션을 통합하기 위한 연구 개발을 계속하고 있습니다. 사용자와 고객은 가상 공간의 자산 시장에서 사용될 NFT와 암호화폐에 관심을 보이고 있습니다.

Metaverse technologies has made the things much more convenient in the field of simulation and testing the vehicle. The metaverse market for automotive is dominated by established players such as NVIDIA (US), Roblox Corporation (US), Unity Technologies (US), Meta Platforms Inc. (US), and WayRay (Switzerland). They develop products and provide service offerings for the automotive metaverse ecosystem.

“Advertisement applications to be leveraged at a higher level by automotive manufacturers and dealers during the forecast period.”
Many automotive manufacturers and dealers have leveraged metaverse technologies to showcase their products in virtual space. OEMs have leveraged NFT releases, new product launches (of automobiles), virtual marketing events, and other resources. Meta, for instance, has been selling virtual billboards as part of its metaverse. The company has allowed dealerships to sell cars directly through its online platform and allowed digital purchase rights of virtual estates for showrooms. Many local dealerships across regions have leveraged this platform. With the rising usage of metaverse, the market for advertising in the metaverse will grow exponentially, with companies finding new ways to advertise on these platforms. The concept of virtual showrooms has grown rapidly across the automotive industry, where companies can advertise their products virtually without leveraging actual cars. The company plans to reduce costs by launching its cars only in the virtual space.

“North America is likely to be the largest market during the forecast period.”
North America has the largest metaverse market for the automotive industry. Software is expected to be the largest segment in this region, with top software and metaverse platform providers like Roblox, Unity Technologies, Epic Games, Upland, and Sandbox, among others, present in this region. The presence of top metaverse hardware providers like Microsoft, Meta, NVIDIA, and Qualcomm, among others, and a large part of the population using metaverse will make this the largest metaverse market for automotive. The US is expected to lead the market in this region due to the presence of most metaverse ecosystem providers in the country. Metaverse software and platform providers like Roblox (US), Unity Technologies (US), Upland (US), Sandbox (US), and Epic Games (US) have been key players in this region. These companies have been working with OEMs to provide software for the metaverse market for automotive. Roblox and Unity Technologies have worked with Hyundai for metaverse solutions. Similarly, Ferrari has worked with Epic Games for its metaverse offering for digital assets.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.
• By Company Type: Metaverse Ecosystem Providers – 67%, Others – 9%, and OEMs – 24%
• By Designation: CXOs – 33%, Managers – 52%, Executives – 15%
• By Region: North America – 20%, Europe – 31%, Asia Pacific – 41%, Rest of the World – 8%
The metaverse market for automotive is dominated by established players such as NVIDIA (US), Roblox Corporation (US), Unity Technologies (US), Meta Platforms Inc. (US), and WayRay (Switzerland). They develop products and provide service offerings for the automotive metaverse ecosystem. They have initiated partnerships to develop their metaverse technology and provide finished products and services to their respective customers in the metaverse market for automotive.

Research Coverage:
The report covers the metaverse market for automotive in terms of Offering, Products (Hardware, Software, Others), Technology (AR, VR, MR), Application & Region (Asia Pacific, Europe and North America). It covers the competitive landscape and company profiles of the major players in the metaverse market for automotive ecosystem.
The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:
• The report will help market leaders/new entrants in this market with information on the closest approximations of revenue numbers for the overall metaverse market for automotive and its subsegments.
• This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies.
• The report also helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

목차

TABLE OF CONTENTS

1 INTRODUCTION (Page No. – 21)
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
TABLE 1 METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY OFFERING
TABLE 2 METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY PRODUCT
TABLE 3 METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY TECHNOLOGY
TABLE 4 METAVERSE MARKET FOR AUTOMOTIVE DEFINITION, BY APPLICATION
1.2.1 INCLUSIONS AND EXCLUSIONS
TABLE 5 INCLUSIONS AND EXCLUSIONS IN METAVERSE MARKET FOR AUTOMOTIVE
1.3 MARKET SCOPE
FIGURE 1 MARKETS COVERED
1.3.1 REGIONS COVERED
1.3.2 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 6 CURRENCY EXCHANGE RATES
1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. – 28)
2.1 RESEARCH DATA
FIGURE 2 METAVERSE MARKET FOR AUTOMOTIVE: RESEARCH DESIGN
FIGURE 3 RESEARCH DESIGN MODEL
2.1.1 SECONDARY DATA
2.1.1.1 Key secondary sources
2.1.1.2 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews – demand and supply sides
2.1.2.2 Key industry insights and breakdown of primary interviews
FIGURE 4 KEY INDUSTRY INSIGHTS
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS
2.1.2.3 List of primary participants
2.2 MARKET SIZE ESTIMATION
FIGURE 6 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING
2.2.1 SUPPLY-SIDE APPROACH
FIGURE 7 VENDOR ANALYSIS FOR MARKET SIZE AND RANKING
2.2.2 TOP-DOWN APPROACH
FIGURE 8 TOP-DOWN APPROACH: METAVERSE MARKET FOR AUTOMOTIVE
FIGURE 9 METAVERSE MARKET FOR AUTOMOTIVE: MARKET ESTIMATION NOTES
2.3 DATA TRIANGULATION
FIGURE 10 DATA TRIANGULATION METHODOLOGY
2.4 FACTOR ANALYSIS
FIGURE 11 MARKET GROWTH PROJECTIONS FROM DEMAND-SIDE DRIVERS AND OPPORTUNITIES
FIGURE 12 FACTOR ANALYSIS FOR MARKET SIZING: DEMAND AND SUPPLY SIDE
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS

3 EXECUTIVE SUMMARY (Page No. – 43)
TABLE 7 CURRENT STATE OF THE METAVERSE
FIGURE 13 METAVERSE MARKET FOR AUTOMOTIVE: MARKET OVERVIEW
FIGURE 14 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
FIGURE 15 METAVERSE MARKET FOR AUTOMOTIVE: REVENUE DISTRIBUTION (2022)
FIGURE 16 VIRTUAL PLATFORMS/SPACES EXPECTED TO BE LARGEST MARKET DURING FORECAST PERIOD (2022–2030)

4 PREMIUM INSIGHTS (Page No. – 48)
    4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN METAVERSE MARKET FOR AUTOMOTIVE
FIGURE 17 OEM SHIFT TO METAVERSE-BASED ADVERTISEMENTS TO DRIVE MARKET
4.2 METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT
FIGURE 18 SOFTWARE TO BE LARGEST SEGMENT (2022–2030)
4.3 METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY
FIGURE 19 MR TO GROW AT FASTER RATE (2022–2030)
4.4 METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING
FIGURE 20 VIRTUAL PLATFORMS/SPACES TO OCCUPY LARGEST SHARE (2022–2030)
4.5 METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION
FIGURE 21 ADVERTISING TO LEAD MARKET DURING FORECAST PERIOD (2022–2030)
4.6 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION
FIGURE 22 NORTH AMERICA PROJECTED TO BE LARGEST MARKET

5 MARKET OVERVIEW (Page No. – 51)
5.1 INTRODUCTION
FIGURE 23 AUTOMOTIVE APPLICATIONS IN METAVERSE MARKET
FIGURE 24 METAVERSE, FROM PAST TO FUTURE
5.2 MARKET DYNAMICS
FIGURE 25 METAVERSE MARKET FOR AUTOMOTIVE: MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Brand promotions for automotive OEMs using gamification
FIGURE 26 FACTORS THAT MAKE ADVERTISING IMPORTANT IN METAVERSE
5.2.1.2 Growing demand for automobile simulators in related industries
FIGURE 27 WAYRAY’S HOLOGRAKTOR ON METAVERSE
5.2.1.3 Availability of affordable hardware
FIGURE 28 HARDWARE USED IN METAVERSE
5.2.1.4 Use of metaverse in automotive design
FIGURE 29 FORD DESIGNED NEW CAR ENTIRELY USING VR
5.2.1.5 Wider adoption of AR/VR across industries
FIGURE 30 ADOPTION OF AR/VR TECHNOLOGY ACROSS INDUSTRIES
5.2.2 RESTRAINTS
5.2.2.1 Installation and maintenance cost of high-end components
5.2.2.2 Health and mental issues from extended use
FIGURE 31 HARMFUL EFFECTS OF LOW-FREQUENCY WAVES ON USE OF DEVICES FOR METAVERSE
5.2.3 OPPORTUNITIES
5.2.3.1 Incorporation of metaverse in automotive infotainment
5.2.3.2 Continuous developments in 5G and higher band technologies
FIGURE 32 EXPECTED 5G PENETRATION BY 2025
5.2.3.3 Virtual experience as a trial before buying automobiles
FIGURE 33 NISSAN LAUNCHED NISSAN SAKURA THROUGH VIRTUAL TEST DRIVING USING METAVERSE
5.2.4 CHALLENGES
5.2.4.1 Cybersecurity and privacy challenges
FIGURE 34 CYBERSECURITY WILL BE MAIN HURDLE FOR METAVERSE POPULARIZATION
5.2.4.2 Local government restrictions with environmental impact
TABLE 8 METAVERSE MARKET FOR AUTOMOTIVE: IMPACT OF MARKET DYNAMICS
5.3 PORTER’S FIVE FORCES
FIGURE 35 PORTER’S FIVE FORCES: METAVERSE MARKET FOR AUTOMOTIVE
TABLE 9 METAVERSE MARKET: PORTER’S FIVE FORCES ANALYSIS
5.3.1 INTENSITY OF COMPETITIVE RIVALRY
5.3.2 BARGAINING POWER OF SUPPLIERS
5.3.3 BARGAINING POWER OF BUYERS
5.3.4 THREAT OF NEW ENTRANTS
5.3.5 THREAT OF SUBSTITUTES
5.4 METAVERSE MARKET ECOSYSTEM FOR AUTOMOTIVE
FIGURE 36 METAVERSE MARKET FOR AUTOMOTIVE: ECOSYSTEM ANALYSIS
5.4.1 HARDWARE PROVIDERS
5.4.2 SOFTWARE PROVIDERS
5.4.3 CLOUD SERVICE/DATA CENTER PROVIDERS
5.4.4 METAVERSE PLATFORM PROVIDERS
5.4.5 FINANCIAL SERVICES
5.4.6 AUTOMOTIVE SIMULATORS
5.4.7 OTHER SERVICES
5.4.8 OEMS
5.4.9 END USERS
TABLE 10 METAVERSE MARKET FOR AUTOMOTIVE: ROLE OF COMPANIES IN ECOSYSTEM
5.5 SUPPLY CHAIN ANALYSIS
FIGURE 37 SUPPLY CHAIN ANALYSIS OF METAVERSE MARKET FOR AUTOMOTIVE
5.6 KEY CONFERENCES AND EVENTS, 2022–2023
TABLE 11 METAVERSE MARKET FOR AUTOMOTIVE: LIST OF CONFERENCES AND EVENTS
5.7 KEY OEMS IN METAVERSE MARKET FOR AUTOMOTIVE
FIGURE 38 KEY OEMS IN METAVERSE MARKET FOR AUTOMOTIVE
5.8 TECHNOLOGY ANALYSIS
5.8.1 TECHNOLOGY STACK
FIGURE 39 METAVERSE MARKET FOR AUTOMOTIVE: TECHNOLOGIES
5.8.2 INFRASTRUCTURE LEVEL
5.8.2.1 5G network
5.8.2.2 IoT
5.8.2.3 Cloud and edge computing
5.8.3 DESIGN AND DEVELOPMENT LEVEL
5.8.3.1 Blockchain
5.8.3.2 3D modeling and real-time rendering
5.8.3.3 AI, NLP, and computer vision
5.8.4 HUMAN INTERACTION LEVEL
5.8.4.1 VR
5.8.4.2 AR
5.8.4.2.1 Mobile AR
5.8.4.2.2 Monitor-based AR
5.8.4.2.3 Near-eye-based AR
5.8.4.2.4 Web AR
5.8.4.3 MR
5.9 PATENT ANALYSIS
FIGURE 40 NUMBER OF PATENTS PUBLISHED, 2011–2021
FIGURE 41 TOP FIVE PATENT OWNERS (GLOBAL)
TABLE 12 TOP 10 PATENT OWNERS (US)
TABLE 13 IMPORTANT PATENT REGISTRATIONS RELATED TO METAVERSE MARKET FOR AUTOMOTIVE
5.10 KEY ENABLERS OF METAVERSE
FIGURE 42 KEY ENABLERS OF THE METAVERSE
5.11 CASE STUDY ANALYSIS
5.11.1 CASE STUDY 1: META FACTORY SETUP
5.11.2 CASE STUDY 2: LEVERAGING METAVERSE IN AUTOMOBILE INDUSTRY
5.11.3 CASE STUDY 3: PERFORMING SIMULATIONS FOR SMART MANUFACTURING
5.11.4 CASE STUDY 4: PRODUCTION OF NEW CAR USING METAVERSE
5.11.5 CASE STUDY 5: DEVELOPMENT OF MGVERSE
5.11.6 CASE STUDY 6: DEVELOPMENT OF HYUNDAI MOBILITY ADVENTURE
5.11.7 CASE STUDY 7: DEVELOPMENT OF AR IN INFORMATION DISPLAY
5.11.8 CASE STUDY 8: ANNOUNCEMENT OF MCLAREN RACING COLLECTIVE
5.11.9 CASE STUDY 9: ANNOUNCEMENT OF ALFA ROMEO NFTS
5.11.10 CASE STUDY 10: DEVELOPMENT OF VOLVOVERSE
5.11.11 CASE STUDY 11: SMART SERVICING AND REPAIR
5.12 REGULATORY LANDSCAPE
5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 14 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 15 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 16 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 17 REST OF WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.12.2 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS
TABLE 18 MAJOR REGULATIONS REQUIRED FOR AUTOMOTIVE METAVERSE
5.13 TRENDS AND DISRUPTIONS
FIGURE 43 METAVERSE MARKET FOR AUTOMOTIVE: TRENDS AND DISRUPTIONS
5.14 METAVERSE MARKET FOR AUTOMOTIVE, SCENARIO ANALYSIS (2022–2030)
FIGURE 44 METAVERSE MARKET FOR AUTOMOTIVE: FUTURE TRENDS & SCENARIOS, 2021–2030 (USD MILLION)
5.14.1 MOST LIKELY SCENARIO
TABLE 19 METAVERSE MARKET FOR AUTOMOTIVE (MOST LIKELY), BY REGION, 2022–2030 (USD MILLION)
5.14.2 OPTIMISTIC SCENARIO
TABLE 20 METAVERSE MARKET FOR AUTOMOTIVE (OPTIMISTIC), BY REGION, 2022–2030 (USD MILLION)
5.14.3 PESSIMISTIC SCENARIO
TABLE 21 METAVERSE MARKET FOR AUTOMOTIVE (PESSIMISTIC), BY REGION, 2022–2030 (USD MILLION)

6 METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING (Page No. – 98)
    6.1 INTRODUCTION
FIGURE 45 VIRTUAL PLATFORMS/SPACE TO BE LARGEST SEGMENT DURING FORECAST PERIOD
TABLE 22 METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING, 2018–2021 (USD MILLION)
TABLE 23 METAVERSE MARKET FOR AUTOMOTIVE, BY OFFERING, 2022–2030 (USD MILLION)
6.1.1 OPERATIONAL DATA
TABLE 24 METAVERSE: COMPANY OFFERINGS
6.1.2 ASSUMPTIONS
TABLE 25 ASSUMPTIONS: BY OFFERING
6.1.3 RESEARCH METHODOLOGY
6.2 VIRTUAL PLATFORMS/SPACES
6.2.1 GROWING DEMAND FOR AR/VR APPLICATIONS
TABLE 26 TOP COLLABORATIONS BETWEEN OEMS AND METAVERSE PROVIDERS
TABLE 27 VIRTUAL PLATFORM/SPACE, BY REGION, 2018–2021 (USD MILLION)
TABLE 28 VIRTUAL PLATFORM/SPACE, BY REGION, 2022–2030 (USD MILLION)
6.3 AVATARS
6.3.1 VIRTUAL ENVIRONMENT TO CREATE OPPORTUNITIES
TABLE 29 AVATARS, BY REGION, 2018–2021 (USD MILLION)
TABLE 30 AVATARS, BY REGION, 2022–2030 (USD MILLION)
6.4 ASSET MARKETPLACES
6.4.1 GROWING NFT AND SDK DEMAND
TABLE 31 ASSET MARKETPLACE, BY REGION, 2018–2021 (USD MILLION)
TABLE 32 ASSET MARKETPLACE, BY REGION, 2022–2030 (USD MILLION)
6.5 FINANCIAL SERVICES
6.5.1 INCREASING TRADE OF DIGITAL ASSETS IN BLOCKCHAIN AND CRYPTOCURRENCY
TABLE 33 FINANCIAL SERVICES, BY REGION, 2018–2021 (USD MILLION)
TABLE 34 FINANCIAL SERVICES, BY REGION, 2022–2030 (USD MILLION)
6.6 KEY PRIMARY INSIGHTS

7 METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT (Page No. – 107)
7.1 INTRODUCTION
FIGURE 46 SOFTWARE SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
TABLE 35 METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)
TABLE 36 METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)
7.1.1 OPERATIONAL DATA
TABLE 37 METAVERSE ECOSYSTEM: WHAT COMPANIES ARE WORKING ON
7.1.2 ASSUMPTIONS
TABLE 38 ASSUMPTIONS: BY PRODUCT
7.1.3 RESEARCH METHODOLOGY
7.2 HARDWARE
7.2.1 INCREASED USE OF XR HARDWARE IN AUTOMOTIVE
TABLE 39 MAJOR HARDWARE USED/TO BE USED IN AUTOMOTIVE METAVERSE
TABLE 40 METAVERSE HARDWARE MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 41 METAVERSE HARDWARE MARKET, BY REGION, 2022–2030 (USD MILLION)
7.3 SOFTWARE
7.3.1 GROWING NUMBER OF METAVERSE SOFTWARE PROVIDERS
TABLE 42 MAJOR SOFTWARE TYPES AND THEIR USE CASES IN AUTOMOTIVE METAVERSE
TABLE 43 METAVERSE SOFTWARE MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 44 METAVERSE SOFTWARE MARKET, BY REGION, 2022–2030 (USD MILLION)
7.4 OTHERS
7.4.1 EXPONENTIAL GROWTH IN DEMAND FOR AUTOMOTIVE NFTS AND FINANCIAL SERVICES
TABLE 45 OTHERS: METAVERSE MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 46 OTHERS: METAVERSE MARKET, BY REGION, 2022–2030 (USD MILLION)
7.5 KEY PRIMARY INSIGHTS

8 METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY (Page No. – 117)
8.1 INTRODUCTION
FIGURE 47 AR TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD
TABLE 47 METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2018–2021 (USD MILLION)
TABLE 48 METAVERSE MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2022–2030 (USD MILLION)
8.1.1 OPERATIONAL DATA
TABLE 49 COMPANIES WORKING ON AR/VR/MR TECHNOLOGIES
8.1.2 ASSUMPTIONS
TABLE 50 ASSUMPTIONS: BY TECHNOLOGY
8.1.3 RESEARCH METHODOLOGY
8.2 AUGMENTED REALITY (AR)
8.2.1 NEEDED FOR VIRTUAL SHOWROOMS AND CAR DESIGNING
TABLE 51 OEMS AND THEIR AR USE CASES IN AUTOMOTIVE METAVERSE
TABLE 52 METAVERSE AR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 53 METAVERSE AR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
8.3 VIRTUAL REALITY (VR)
8.3.1 INCREASING DIGITAL INTERACTIVE APPLICATIONS
TABLE 54 OEMS AND THEIR VR USE CASES IN AUTOMOTIVE METAVERSE
TABLE 55 METAVERSE VR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 56 METAVERSE VR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
8.4 MIXED REALITY (MR)
8.4.1 DECREASING COST OF MR DEVICES
TABLE 57 METAVERSE MR MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 58 METAVERSE MR MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
8.5 NON-FUNGIBLE TOKEN (NFT)
8.5.1 INCREASING NUMBER OF NFT LAUNCHES BY TOP OEMS
TABLE 59 OEMS AND THEIR NFT COLLABORATIONS IN AUTOMOTIVE METAVERSE
8.6 BLOCKCHAIN
8.6.1 GROWING TRADE OF DIGITAL ASSETS
8.7 KEY PRIMARY INSIGHTS

9 METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION (Page No. – 129)
9.1 INTRODUCTION
FIGURE 48 ADVERTISING SEGMENT TO DOMINATE DURING FORECAST PERIOD
TABLE 60 METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 61 METAVERSE MARKET FOR AUTOMOTIVE, BY APPLICATION, 2022–2030 (USD MILLION)
9.1.1 OPERATIONAL DATA
TABLE 62 OEMS AND CURRENT METAVERSE APPLICATIONS
9.1.2 ASSUMPTIONS
TABLE 63 ASSUMPTIONS: BY APPLICATION
9.1.3 RESEARCH METHODOLOGY
9.2 ADVERTISING
9.2.1 ADVERTISING IN METAVERSE IMPACTING BRAND VALUE
FIGURE 49 HOW OEMS ARE ADVERTISING IN METAVERSE
TABLE 64 METAVERSE ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 65 METAVERSE ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
9.3 ONLINE CAR PURCHASE
9.3.1 PREFERRED BY MILLENNIAL CUSTOMERS
TABLE 66 ONLINE CAR PURCHASE OFFERINGS BY OEMS IN AUTOMOTIVE METAVERSE
TABLE 67 METAVERSE ONLINE CAR PURCHASE MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 68 METAVERSE ONLINE CAR PURCHASE MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
9.4 INFOTAINMENT
9.4.1 AR/VR-BASED HMD AND HUD DEVICES FOR IN-CAR INFOTAINMENT
TABLE 69 IN-CAR METAVERSE COMPATIBLE AR/VR INFOTAINMENT SYSTEMS
TABLE 70 METAVERSE INFOTAINMENT MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 71 METAVERSE INFOTAINMENT MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
9.5 CAR DESIGN
9.5.1 CONVENIENT AND INEXPENSIVE CAR DESIGN USING XR
TABLE 72 VIRTUAL CAR DESIGN USING AUTOMOTIVE METAVERSE
TABLE 73 METAVERSE CAR DESIGN MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 74 METAVERSE CAR DESIGN MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
9.6 AUTONOMOUS CAR TESTING
9.6.1 AUTONOMOUS CAR TESTING USING METAVERSE SAVES COST
TABLE 75 METAVERSE AUTONOMOUS CAR TESTING MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 76 METAVERSE AUTONOMOUS CAR TESTING MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
9.7 TRAINING & SIMULATION
9.7.1 GROWING DEMAND AMONG NOVICE AND PROFESSIONAL DRIVERS
TABLE 77 DRIVING SIMULATORS IN AUTOMOTIVE METAVERSE
TABLE 78 METAVERSE TRAINING & SIMULATION MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 79 METAVERSE TRAINING & SIMULATION MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
9.8 KEY PRIMARY INSIGHTS

10 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION (Page No. – 143)
     10.1 INTRODUCTION
FIGURE 50 ASIA PACIFIC TO GROW AT FAST RATE DURING FORECAST PERIOD
TABLE 80 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION, 2018–2021 (USD MILLION)
TABLE 81 METAVERSE MARKET FOR AUTOMOTIVE, BY REGION, 2022–2030 (USD MILLION)
10.2 ASIA PACIFIC
10.2.1 ASIA PACIFIC: REGULATIONS
FIGURE 51 ASIA PACIFIC: REGIONAL SNAPSHOT
TABLE 82 ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 83 ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2022–2030 (USD MILLION)
TABLE 84 ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)
TABLE 85 ASIA PACIFIC: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)
10.2.2 CHINA
10.2.2.1 Government incentives present opportunities
TABLE 86 CHINA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.2.3 JAPAN
10.2.3.1 Increasing OEM initiatives
TABLE 87 JAPAN: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.2.4 SOUTH KOREA
10.2.4.1 Thriving automotive OEM and metaverse provider partnerships
TABLE 88 SOUTH KOREA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.2.5 REST OF ASIA PACIFIC
TABLE 89 REST OF ASIA PACIFIC: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.3 EUROPE
10.3.1 EUROPE: REGULATIONS
TABLE 90 EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 91 EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2022–2030 (USD MILLION)
TABLE 92 EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)
TABLE 93 EUROPE: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)
10.3.2 UK
10.3.2.1 Large-scale metaverse adoption by OEMs
TABLE 94 UK: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.3.3 GERMANY
10.3.3.1 Success of BMW meta factories and NFT-based transactions
TABLE 95 GERMANY: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.3.4 REST OF EUROPE
TABLE 96 REST OF EUROPE: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.4 NORTH AMERICA
10.4.1 NORTH AMERICA: REGULATIONS
FIGURE 52 NORTH AMERICA: REGIONAL SNAPSHOT
TABLE 97 NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 98 NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY COUNTRY, 2022–2030 (USD MILLION)
TABLE 99 NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)
TABLE 100 NORTH AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)
10.4.2 US
10.4.2.1 Presence of top metaverse providers and high penetration of 5G
TABLE 101 US: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.4.3 CANADA
10.4.3.1 Presence of innovative startups
TABLE 102 CANADA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.5 MIDDLE EAST & AFRICA
TABLE 103 MIDDLE EAST & AFRICA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.5.1 MIDDLE EAST & AFRICA: REGULATIONS
TABLE 104 MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, 2018–2021 (USD MILLION)
TABLE 105 MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, 2022–2030 (USD MILLION)
TABLE 106 MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)
TABLE 107 MIDDLE EAST & AFRICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)
10.6 LATIN AMERICA
TABLE 108 LATIN AMERICA: METAVERSE PROGRESS IN AUTOMOTIVE INDUSTRY
10.6.1 LATIN AMERICA: REGULATIONS
TABLE 109 LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, 2018–2021 (USD MILLION)
TABLE 110 LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, 2022–2030 (USD MILLION)
TABLE 111 LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2018–2021 (USD MILLION)
TABLE 112 LATIN AMERICA: METAVERSE MARKET FOR AUTOMOTIVE, BY PRODUCT, 2022–2030 (USD MILLION)

11 COMPETITIVE LANDSCAPE (Page No. – 165)
11.1 OVERVIEW
11.2 MARKET RANKING ANALYSIS
FIGURE 53 MARKET RANKING OF MAJOR PLAYERS IN METAVERSE MARKET FOR AUTOMOTIVE, 2021
11.3 COMPETITIVE SCENARIO
11.3.1 DEALS, 2019-2022
TABLE 113 DEALS, 2019–2022
11.3.2 PRODUCT LAUNCHES, 2019-2022
TABLE 114 NEW PRODUCT LAUNCHES, 2019–2022
11.4 COMPANY EVALUATION QUADRANT FOR METAVERSE MARKET FOR AUTOMOTIVE
11.4.1 STARS
11.4.2 EMERGING LEADERS
11.4.3 PERVASIVE COMPANIES
11.4.4 PARTICIPANTS
FIGURE 54 COMPANY EVALUATION QUADRANT FOR HARDWARE AND SOFTWARE PROVIDERS, 2021
FIGURE 55 COMPANY EVALUATION QUADRANT FOR OEMS, 2021
11.5 COMPANY EVALUATION FOOTPRINT
TABLE 115 METAVERSE MARKET FOR AUTOMOTIVE: COMPANY FOOTPRINT, 2021
TABLE 116 METAVERSE MARKET FOR AUTOMOTIVE: APPLICATION FOOTPRINT, 2021
TABLE 117 METAVERSE MARKET FOR AUTOMOTIVE: REGIONAL FOOTPRINT, 2021
11.6 COMPETITIVE EVALUATION QUADRANT, START-UPS AND SMES
11.6.1 PROGRESSIVE COMPANIES
11.6.2 RESPONSIVE COMPANIES
11.6.3 DYNAMIC COMPANIES
11.6.4 STARTING BLOCKS
FIGURE 56 COMPETITIVE LEADERSHIP MAPPING FOR START-UPS AND SMES, 2021
TABLE 118 METAVERSE MARKET FOR AUTOMOTIVE: LIST OF KEY STARTUPS

12 COMPANY PROFILES (Page No. – 176)
(Business overview, Products offered, Recent developments & MnM View)*
12.1 KEY PLAYERS
12.1.1 NVIDIA
TABLE 119 NVIDIA: BUSINESS OVERVIEW
FIGURE 57 NVIDIA: COMPANY SNAPSHOT
FIGURE 58 NVIDIA OMNIVERSE AND ITS APPLICATION
TABLE 120 NVIDIA: PRODUCTS OFFERED
TABLE 121 NVIDIA: NEW PRODUCT DEVELOPMENTS
TABLE 122 NVIDIA: DEALS
12.1.2 ROBLOX CORPORATION
TABLE 123 ROBLOX CORPORATION: BUSINESS OVERVIEW
FIGURE 59 ROBLOX CORPORATION: COMPANY SNAPSHOT
TABLE 124 ROBLOX CORPORATION: PRODUCTS OFFERED
TABLE 125 ROBLOX CORPORATION: DEALS
12.1.3 UNITY TECHNOLOGIES
TABLE 126 UNITY TECHNOLOGIES: BUSINESS OVERVIEW
FIGURE 60 UNITY TECHNOLOGIES: COMPANY SNAPSHOT
FIGURE 61 UNITY TECHNOLOGIES PARTNERSHIP WITH HYUNDAI
TABLE 127 UNITY TECHNOLOGIES: PRODUCTS OFFERED
TABLE 128 UNITY TECHNOLOGIES: NEW PRODUCT DEVELOPMENTS
TABLE 129 UNITY TECHNOLOGIES: DEALS
12.1.4 META PLATFORMS INC.
TABLE 130 META PLATFORMS INC: BUSINESS OVERVIEW
FIGURE 62 META PLATFORMS INC: COMPANY SNAPSHOT
TABLE 131 META PLATFORMS INC: PRODUCTS OFFERED
TABLE 132 META PLATFORMS INC: NEW PRODUCT DEVELOPMENTS
TABLE 133 META PLATFORMS INC: DEALS
12.1.5 WAYRAY
TABLE 134 WAYRAY: BUSINESS OVERVIEW
TABLE 135 WAYRAY: PRODUCTS OFFERED
TABLE 136 WAYRAY: NEW PRODUCT DEVELOPMENTS
TABLE 137 WAYRAY: DEALS
12.1.6 EPIC GAMES
TABLE 138 EPIC GAMES: BUSINESS OVERVIEW
FIGURE 63 EPIC GAMES METAVERSE
TABLE 139 EPIC GAMES: PRODUCTS OFFERED
TABLE 140 EPIC GAMES: NEW PRODUCT DEVELOPMENTS
TABLE 141 EPIC GAMES: DEALS
12.1.7 TECH MAHINDRA
TABLE 142 TECH MAHINDRA: BUSINESS OVERVIEW
FIGURE 64 TECH MAHINDRA: COMPANY SNAPSHOT
TABLE 143 TECH MAHINDRA: PRODUCTS OFFERED
TABLE 144 TECH MAHINDRA: NEW PRODUCT DEVELOPMENTS
TABLE 145 TECH MAHINDRA: DEALS
TABLE 146 TECH MAHINDRA: OTHERS
12.1.8 MICROSOFT
TABLE 147 MICROSOFT: BUSINESS OVERVIEW
FIGURE 65 MICROSOFT: COMPANY SNAPSHOT
FIGURE 66 MICROSOFT HOLOLENS 2 MR DEVICE
TABLE 148 MICROSOFT: PRODUCTS OFFERED
TABLE 149 MICROSOFT: NEW PRODUCT DEVELOPMENTS
TABLE 150 MICROSOFT: DEALS
TABLE 151 MICROSOFT: OTHERS
12.1.9 XR LABS
TABLE 152 XR LABS: BUSINESS OVERVIEW
TABLE 153 XR LABS: PRODUCTS OFFERED
TABLE 154 XR LABS: DEALS
12.1.10 QUALCOMM
TABLE 155 QUALCOMM: BUSINESS OVERVIEW
FIGURE 67 QUALCOMM: COMPANY SNAPSHOT
FIGURE 68 QUALCOMM X2 CHIP FOR AR/VR DEVICES
TABLE 156 QUALCOMM: PRODUCTS OFFERED
TABLE 157 QUALCOMM: NEW PRODUCT DEVELOPMENTS
TABLE 158 QUALCOMM: DEALS
12.1.11 DECENTRALAND
TABLE 159 DECENTRALAND: BUSINESS OVERVIEW
TABLE 160 DECENTRALAND: PRODUCTS OFFERED
TABLE 161 DECENTRALAND: DEALS
12.1.12 SANDBOX
TABLE 162 SANDBOX: BUSINESS OVERVIEW
TABLE 163 SANDBOX: PRODUCTS OFFERED
TABLE 164 SANDBOX: NEW PRODUCT DEVELOPMENTS
TABLE 165 SANDBOX: DEALS
12.2 AUTOMOTIVE OEMS
12.2.1 HYUNDAI MOTOR COMPANY
TABLE 166 HYUNDAI MOTOR COMPANY: BUSINESS OVERVIEW
FIGURE 69 HYUNDAI MOTOR COMPANY: COMPANY SNAPSHOT
TABLE 167 HYUNDAI MOTOR COMPANY: PRODUCTS OFFERED
TABLE 168 HYUNDAI MOTOR COMPANY: NEW PRODUCT DEVELOPMENTS
TABLE 169 HYUNDAI MOTOR COMPANY: DEALS
TABLE 170 HYUNDAI MOTOR COMPANY: OTHERS
12.2.2 VOLKSWAGEN AG
TABLE 171 VOLKSWAGEN AG: BUSINESS OVERVIEW
FIGURE 70 VOLKSWAGEN AG: COMPANY SNAPSHOT
TABLE 172 VOLKSWAGEN AG: PRODUCTS OFFERED
TABLE 173 VOLKSWAGEN AG: NEW PRODUCT DEVELOPMENTS
TABLE 174 VOLKSWAGEN: DEALS
TABLE 175 VOLKSWAGEN: OTHERS
12.2.3 BMW GROUP
TABLE 176 BMW GROUP: BUSINESS OVERVIEWS
FIGURE 71 BMW GROUP: COMPANY SNAPSHOT
FIGURE 72 BMW GROUP VIRTUAL CAR DESIGN USING OMNIVERSE
TABLE 177 BMW GROUP: PRODUCTS OFFERED
TABLE 178 BMW GROUP: NEW PRODUCT DEVELOPMENTS
TABLE 179 BMW GROUP: DEALS
12.2.4 MERCEDES-BENZ AG
TABLE 180 MERCEDES-BENZ AG: BUSINESS OVERVIEW
FIGURE 73 MERCEDES-BENZ AG: COMPANY SNAPSHOT
FIGURE 74 MERCEDES-BENZ NFT ISSUED ITS G-CLASS
TABLE 181 MERCEDES-BENZ AG: PRODUCTS OFFERED
TABLE 182 MERCEDES-BENZ AG: NEW PRODUCT DEVELOPMENTS
TABLE 183 MERCEDES-BENZ AG DEALS
12.2.5 NISSAN MOTORS
TABLE 184 NISSAN MOTORS: BUSINESS OVERVIEW
FIGURE 75 NISSAN MOTORS: COMPANY SNAPSHOT
FIGURE 76 NISSAN MOTORS I2V SYSTEM
TABLE 185 NISSAN MOTORS: PRODUCTS OFFERED
TABLE 186 NISSAN MOTORS: DEALS
*Details on Business overview, Products offered, Recent developments & MnM View might not be captured in case of unlisted companies.
12.3 OTHER KEY PLAYERS
12.3.1 VOLVO
12.3.2 GENERAL MOTORS
12.3.3 ASTON MARTIN
12.3.4 MG MOTORS
12.3.5 HONDA MOTOR COMPANY
12.3.6 TOYOTA MOTOR CORPORATION
12.3.7 JIDU AUTO
12.3.8 TATA MOTORS
12.3.9 VARJO
12.3.10 CARZSO
12.3.11 TERRANET AB
12.3.12 CARCIVIC
12.3.13 SOMNIUM SPACE
12.3.14 METAVRSE
12.3.15 SONY CORPORATION
12.3.16 OXBOTICA
12.3.17 HYPERLINK INFOSYSTEM
12.3.18 HOLORIDE
12.3.19 HOLO-LIGHT
12.3.20 INFINITEWORLD
12.3.21 UPLAND

13 RECOMMENDATIONS BY MARKETSANDMARKETS (Page No. – 239)
13.1 ADVANCEMENTS IN XR TECHNOLOGIES TO DRIVE METAVERSE ADOPTION IN AUTOMOTIVE
13.2 ASIA PACIFIC EXPECTED TO BE FASTEST MARKET
13.3 CONCLUSION

14 APPENDIX (Page No. – 240)
14.1 KEY INSIGHTS FROM INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.4 CUSTOMIZATION OPTIONS
14.5 RELATED REPORTS
14.6 AUTHOR DETAILS