Future of SDV Market – Global Forecast To 2030
소프트웨어 정의 차량(SDV) 시장 – SDV 유형(Semi-SDV, SDV), E/E 아키텍처(분산형, 도메인 중앙화형, 지역 제어), 차량 유형(승용차 및 경상용차) 및 지역 – 2030년까지의 세계 예측
Software Defined Vehicle Market by SDV Type (Semi-SDV. SDV), E/E Architecture (Distributed, Domain Centralised, Zonal Control), Vehicle Type (Passenger Car and Light Commercial Vehicle) and Region – Global Forecast to 2030
| 조사회사 | MarketsandMarkets |
| 출판년월 | 2025년2월 |
| 페이지 수 | 254 |
| 도표 수 | 222 |
| 라이센스 | Single User License |
| 가격 | USD 4,950 |
| 구성 | 영문조사보고서 |
본 연구는 다양한 부문에 걸친 소프트웨어 정의 차량 시장을 다룹니다. SDV 유형, 차량 유형, 전기/전자 아키텍처, 지역 등 다양한 부문에 걸쳐 소프트웨어 정의 차량 시장의 규모와 미래 성장 잠재력을 예측하는 것을 목표로 합니다. 또한 주요 시장 참여 기업, 회사 프로필, 제품 및 사업 제안과 관련된 주요 분석 결과, 최근 동향 및 인수에 대한 심층적인 경쟁 분석도 포함합니다.
이 연구 보고서는 소프트웨어 정의 차량 시장을 SDV 유형(세미 SDV, SDV), 차량 유형(승용차, 경상용차), E/E 아키텍처(분산 아키텍처, 도메인 중앙 아키텍처, 구역 제어 아키텍처) 및 지역(아시아 태평양, 유럽, 북미)별로 분류합니다.
본 보고서는 소프트웨어 정의 차량 시장 성장에 영향을 미치는 주요 요인(동인, 제약, 과제, 기회 등)에 대한 자세한 정보를 다룹니다. 주요 업계 참여 기업에 대한 심층 분석을 통해 사업 개요, 솔루션 및 서비스, 주요 전략, 계약, 파트너십, 협정, 신제품 및 서비스 출시, 인수합병, 그리고 소프트웨어 정의 차량 시장과 관련된 최근 동향에 대한 통찰력을 제공합니다. 본 보고서는 소프트웨어 정의 차량 시장 생태계 내 중소기업/스타트업의 경쟁 분석을 다룹니다.
본 보고서는 소프트웨어 정의 차량 시장 전체와 하위 부문의 매출 수치에 대한 가장 근사치 정보를 제공하여 시장 선도 기업/신규 진입 기업에 도움을 줄 것입니다. 이해관계자들은 본 보고서를 통해 경쟁 환경을 이해하고, 사업의 입지를 강화하고 적절한 시장 진출 전략을 수립하는 데 필요한 통찰력을 얻을 수 있습니다. 또한, 시장 동향을 파악하고 주요 시장 동인, 제약, 과제, 기회에 대한 정보를 제공합니다.
소프트웨어 정의 차량 시장 규모는 2024년 2,135억 달러에서 2030년 1조 2,376억 달러로 연평균 성장률 34.0%로 성장할 것으로 예상됩니다.
소비자는 운전자에 따라 설정 및 선호도가 맞춤 설정되는 고도로 개인화된 운전 경험을 누릴 수 있다는 점 등 다양한 요인으로 인해 소프트웨어 정의 차량(SDV)의 인기가 점점 높아지고 있습니다. OEM의 경우, SDV는 소프트웨어 기반 기능과 서비스를 판매할 수 있도록 하여 새로운 수익원을 창출합니다. 또한, 사용량 기반 모빌리티 모델의 증가는 카셰어링 및 구독과 같은 유연한 사용 옵션을 제공하여 현대 소비자의 선호도를 충족합니다.
The Software Defined Vehicle Market size is projected to grow from USD 213.5 billion in 2024 to USD 1,237.6 billion by 2030, at a CAGR of 34.0%.
SDVs are becoming increasingly popular due to various factors such as Consumers benefit from a highly personalized driving experience, with settings and preferences customized as per drivers. For OEMs, SDVs open up new revenue streams by allowing them to sell software-based features and services. Moreover, the rise of pay-per-use mobility models offers flexible usage options like car-sharing and subscriptions, catering to modern consumer preferences.
“Zonal Controller Architecture is likely to be the leading segment in the Software Defined Vehicle market by E/E Architecture during the forecast period.”
SDVs come with an array of electronic features developed for improved driving comfort, vehicle safety, and fault detection. SDV providers such as Tesla (US), NIO (China), XPENG (China), ZEEKR (China), and Li Auto Inc. (China) have adopted a software-first approach in which they start with zonal control units to utilize the advanced and integrated software features of SDVs. Legacy OEMs also plan to shift to zonal compute systems with their SDV shift. Volkswagen plans to integrate XPENG’s CES architecture in its vehicles, starting from 2026, which will be equipped with zonal control central computing. Other OEMs such as Hyundai, Mercedes, and BMW also plan to shift to zonal control architecture by 2026-2028, incorporated in their latest vehicle platforms. Zonal controllers allow OEMs to control the whole vehicle through 4-10 HPCs per vehicle and reduce the need for excessive wiring in the vehicles. Thus, the transition to zonal control is seen as a significant step towards fully realizing the potential of SDVs, offering a more streamlined, adaptable, and efficient vehicle architecture.
“Europe shows high growth potential for Software Defined Vehicle market.”
Europe presents a huge growth opportunity for the Software Defined Vehicle market, which is characterized by stringent safety requirements and a need for better user experience. It is home to leading OEMs such as Volkswagen, BMW, Renault, Stellantis, and Mercedes-Benz, which are transitioning toward SDVs. In Europe, OEMs are expanding in the region through strategic partnerships and acquisitions. For instance, in February 2023, CARIAD GmbH acquired Hexad GmbH’s Mobility Services Platform unit which enhanced its cloud service capabilities for Volkswagen Group’s digital automotive ecosystem. This acquisition integrated over 75 Hexad developers into CARIAD which strengthened its software development for improved digital services across Group brands. Also, in March 2024, Volkswagen Group plans to utilize its 23 regional plants to support the development and production of SDVs in Europe.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the SDV market. The break-up of the primaries is as follows:
- By Company Type: Tier I – 42%, Tier II – 40%, and OEM –18%,
- By Designation: C-level Executives– 57%, Directors – 29%, and Executives – 14%
- By Region: North America – 39%, Europe – 33%, and Asia Pacific – 28%
The Software Defined Vehicle market comprises major manufacturers such as Tesla (US), Li Auto Inc. (China), NIO (China), Rivian (US), XPENG Inc. (China), and ZEEKR (China), etc.
Research Coverage:
The study covers the Software Defined Vehicle market across various segments. It aims to estimate the market size and future growth potential of this market across different segments such as SDV type, vehicle type, E/E architecture, and region. The study also includes an in-depth competitive analysis of key market players, their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.
This research report categorizes Software Defined Vehicle Market by SDV type (Semi-SDV, SDV), vehicle type (Passenger Car, Light Commercial Vehicle), E/E architecture, (Distributed Architecture, Domain Centralised Architecture, Zonal Control Architecture) and region Region (Asia Pacific, Europe, and North America).
The report’s scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the Software Defined Vehicle market. A detailed analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the Software Defined Vehicle market. This report covers a competitive analysis of SMEs/startups in the Software Defined Vehicle market ecosystem.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall Software Defined Vehicle market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (Reduced recall and manufacturing costs, personalized client engagement, integration of ADAS digital cockpits, and increasing adoption of 5G technology), restraints (Limited over-the-air updates and increase in risk of cyberattacks), opportunities (Remote diagnostics, Pay-per-use mobility, SDV platform monetization and Digital twin for emergency repair), and challenges (Complex software updates and security patching and risk of data breach) influencing the growth of the Software Defined Vehicle market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the Software Defined Vehicle market.
- Market Development: Comprehensive information about lucrative markets – the report analyses the Software Defined Vehicle market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the Software Defined Vehicle market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Tesla (US), Li Auto Inc. (China), NIO (China), Rivian (US), XPENG Inc. (China), and ZEEKR (China), among others in the Software Defined Vehicle market.
Table of Contents
1 INTRODUCTION 20
1.1 STUDY OBJECTIVES 20
1.2 MARKET DEFINITION 21
1.2.1 INCLUSIONS AND EXCLUSIONS 22
1.3 MARKET SCOPE 23
1.3.1 MARKETS COVERED 23
1.3.2 REGIONS COVERED 23
1.3.3 YEARS CONSIDERED 23
1.4 CURRENCY CONSIDERED 24
1.5 UNIT CONSIDERED 24
1.6 STAKEHOLDERS 24
2 RESEARCH METHODOLOGY 26
2.1 RESEARCH DATA 26
2.1.1 SECONDARY DATA 27
2.1.1.1 Key secondary sources 28
2.1.1.1.1 List of key secondary sources 28
2.1.1.2 Key data from secondary sources 29
2.1.2 PRIMARY DATA 29
2.1.2.1 Primary interview participants (OEMs, hardware providers, tech integrators) 30
2.1.2.2 Key industry insights 30
2.1.2.3 Breakdown of primary interviews 31
2.1.2.4 List of primary interview participants 31
2.2 MARKET SIZE ESTIMATION METHODOLOGY 32
2.2.1 BOTTOM-UP APPROACH 33
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 34
2.4 FACTOR ANALYSIS 35
2.5 RESEARCH ASSUMPTIONS 36
2.6 RESEARCH LIMITATIONS 36
2.7 RISK ANALYSIS 37
3 EXECUTIVE SUMMARY 38
4 PREMIUM INSIGHTS 41
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SDV ECOSYSTEM 41
4.2 FUTURE OF SDV MARKET, BY REGION 42
4.3 FUTURE OF SDV MARKET, BY SDV TYPE 42
4.4 FUTURE OF SDV MARKET, BY VEHICLE TYPE 43
5 MARKET OVERVIEW 44
5.1 INTRODUCTION 44
5.2 MARKET DYNAMICS 45
5.2.1 DRIVERS 45
5.2.1.1 Reduced recall and manufacturing costs 45
5.2.1.2 Personalized client engagement 46
5.2.1.3 Integration of ADAS digital cockpits 48
5.2.1.4 Increasing adoption of 5G technology 49
5.2.2 RESTRAINTS 50
5.2.2.1 Limited over-the-air updates 50
5.2.2.2 Increase in risk of cyberattacks in SDVs 51
5.2.3 OPPORTUNITIES 52
5.2.3.1 Remote diagnostics 52
5.2.3.2 Pay-per-use mobility 53
5.2.3.3 SDV platform monetization 54
5.2.3.4 Digital twin for emergency repair 55
5.2.4 CHALLENGES 56
5.2.4.1 Complex software updates and security patching 56
5.2.4.2 Risk of data breach 57
5.3 ECOSYSTEM ANALYSIS 59
5.3.1 OEMS 59
5.3.2 TIER 1 HARDWARE PROVIDERS 59
5.3.3 TIER 2 PLAYERS 59
5.3.4 CHIP PROVIDERS 59
5.3.5 SOFTWARE PROVIDERS 60
5.3.6 CLOUD PROVIDERS 60
5.4 EVOLUTION OF SDV 61
5.5 PATENT ANALYSIS 63
5.5.1 INTRODUCTION 63
5.6 REGULATORY LANDSCAPE 67
5.6.1 REGULATIONS ON AUTONOMOUS VEHICLE USAGE, BY COUNTRY 69
5.6.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70
5.7 KEY CONFERENCES AND EVENTS, 2025–2026 73
5.8 TECHNOLOGY ANALYSIS (KEY ENABLERS OF SDV) 74
5.8.1 INTRODUCTION 74
5.8.2 CENTRAL HPC 74
5.8.3 ZONAL CONTROLLERS 75
5.8.4 OVER-THE-AIR UPDATES 76
5.8.5 SCALABLE E/E ARCHITECTURE 77
5.9 OEM SDV SHIFT COMPARISON 78
5.10 STRATEGIES FOLLOWED BY LEGACY OEMS FOR SDV SHIFT 79
5.10.1 OEM DASHBOARD FOR SDV OFFERINGS BY KEY OEMS 80
5.11 COMPARISON OF TECH PLAYERS AND CLOUD PROVIDERS IN SDV ECOSYSTEM 81
5.12 E/E ARCHITECTURE PLANS OF OEMS SHIFTING TO SDV 83
5.13 CASE STUDY ANALYSIS 85
5.13.1 CUBIC TELECOM’S ROLE IN TRANSFORMING VEHICLE ARCHITECTURE 85
5.13.2 IMPLEMENTING VIRTUAL TESTING ENVIRONMENT WITH RED HAT 85
5.13.3 VOLKSWAGEN’S STRATEGIC FOCUS ON SOFTWARE INNOVATION 86
5.13.4 STANDARDIZING OVER-THE-AIR UPDATES WITH ESYNC ALLIANCE 87
5.13.5 CONTINENTAL AUTOMOTIVE EDGE PLATFORM IN COLLABORATION WITH AWS 87
5.13.6 REVOLUTIONIZING AUTOMOTIVE SOFTWARE DEVELOPMENT WITH BLACKBERRY IVY AND AWS 88
5.13.7 AWS AND BLACKBERRY’S APPROACH TO MODERNIZING VEHICLE SOFTWARE 88
5.13.8 NVIDIA’S DRIVE PLATFORM POWERS VOLVO’S AUTONOMOUS VISION 89
5.13.9 TESLA’S JOURNEY INTO SOFTWARE-DEFINED VEHICLES 89
5.13.10 BMW’S STRATEGIC SHIFT IN AUTOMOTIVE SOFTWARE 90
6 FUTURE OF SDV MARKET, BY E/E ARCHITECTURE 91
6.1 INTRODUCTION 91
6.2 DISTRIBUTED ARCHITECTURE 91
6.3 DOMAIN CENTRALIZED ARCHITECTURE 92
6.4 ZONAL CONTROL ARCHITECTURE 92
7 FUTURE OF SDV MARKET, BY SDV TYPE 93
7.1 INTRODUCTION 94
7.2 SDV 95
7.2.1 INCREASED FLEXIBILITY AND AGILITY THROUGH OVER-THE-AIR UPDATES TO DRIVE SDV SHIFT 95
7.3 SEMI-SDV 96
7.3.1 TRANSITIONAL PHASE TOWARD MORE ADVANCED ZONAL CONTROL ARCHITECTURE 96
7.4 KEY PRIMARY INSIGHTS 96
8 FUTURE OF SDV MARKET, BY VEHICLE TYPE 97
8.1 INTRODUCTION 98
8.2 PASSENGER CAR 99
8.2.1 CONSUMER EXPECTATIONS FOR SEAMLESS, TECH-DRIVEN EXPERIENCES TO DRIVE MARKET 99
8.3 LIGHT COMMERCIAL VEHICLE 100
8.3.1 RAPID ADOPTION OF SOFTWARE-DEFINED LIGHT COMMERCIAL VEHICLES FOR GOODS TRANSPORT IN NORTH AMERICA TO DRIVE MARKET 100
8.4 KEY PRIMARY INSIGHTS 101
9 FUTURE OF SDV MARKET, BY REGION 102
9.1 INTRODUCTION 103
9.2 ASIA PACIFIC 105
9.2.1 GENERATIVE AI IMPACT ANALYSIS 107
9.2.2 CHINA 107
9.2.2.1 Platformization and SDV ecosystem development to drive market 107
9.2.3 JAPAN 108
9.2.3.1 Government and OEM partnerships to drive market 108
9.2.4 SOUTH KOREA 109
9.2.4.1 Global expansion of South Korean OEMs to drive market 109
9.3 EUROPE 110
9.3.1 GENERATIVE AI IMPACT ANALYSIS 111
9.3.2 GERMANY 111
9.3.2.1 Strong engineering landscape and leading component providers and OEMs shifting to SDV offerings to drive market 111
9.3.3 FRANCE 112
9.3.3.1 OEM initiatives and partnerships with software providers to drive market 112
9.3.4 UK 112
9.3.4.1 Government regulations to drive SDV adoption 112
9.3.5 SPAIN 113
9.3.5.1 OEMs planning to develop software architecture for SDVs to drive market 113
9.4 NORTH AMERICA 114
9.4.1 GENERATIVE AI IMPACT ANALYSIS 115
9.4.2 US 116
9.4.2.1 Technological advancements and OTA updates by OEMs to drive market 116
9.4.3 CANADA 116
9.4.3.1 Strategic partnerships and infrastructure development to drive market 116
10 COMPETITIVE LANDSCAPE 117
10.1 INTRODUCTION 117
10.2 KEY PLAYER STRATEGIES 117
10.3 MARKET SHARE ANALYSIS, 2023 119
10.4 REVENUE ANALYSIS, 2019–2023 121
10.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 122
10.5.1 STARS 122
10.5.2 EMERGING LEADERS 122
10.5.3 PERVASIVE PLAYERS 122
10.5.4 PARTICIPANTS 122
10.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 124
10.5.5.1 Company footprint 124
10.5.5.2 Vehicle type footprint 125
10.5.5.3 Region footprint 126
10.6 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023 126
10.6.1 PROGRESSIVE COMPANIES 126
10.6.2 RESPONSIVE COMPANIES 126
10.6.3 DYNAMIC COMPANIES 127
10.6.4 STARTING BLOCKS 127
10.6.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2023 128
10.7 COMPANY VALUATION AND FINANCIAL METRICS 129
10.8 COMPETITIVE SCENARIO 130
10.8.1 PRODUCT LAUNCHES 130
10.8.2 DEALS 132
11 COMPANY PROFILES 135
11.1 KEY SDV PROVIDERS 135
11.1.1 TESLA 135
11.1.1.1 Business overview 135
11.1.1.2 Products offered 137
11.1.1.3 Recent developments 138
11.1.1.3.1 Product launches 138
11.1.1.3.2 Deals 139
11.1.1.4 MnM view 140
11.1.1.4.1 Key strengths 140
11.1.1.4.2 Strategic choices 140
11.1.1.4.3 Weaknesses and competitive threats 140
11.1.2 LI AUTO INC. 141
11.1.2.1 Business overview 141
11.1.2.2 Products offered 142
11.1.2.3 Recent developments 143
11.1.2.3.1 Product launches 143
11.1.2.3.2 Deals 144
11.1.2.4 MnM view 146
11.1.2.4.1 Key strengths 146
11.1.2.4.2 Strategic choices 146
11.1.2.4.3 Weaknesses and competitive threats 146
11.1.3 ZEEKR 147
11.1.3.1 Business overview 147
11.1.3.2 Products offered 148
11.1.3.3 Recent developments 149
11.1.3.3.1 Product launches 149
11.1.3.3.2 Deals 150
11.1.3.3.3 Expansions 151
11.1.3.3.4 Others 152
11.1.3.4 MnM view 152
11.1.3.4.1 Key strengths 152
11.1.3.4.2 Strategic choices 152
11.1.3.4.3 Weaknesses and competitive threats 152
11.1.4 XPENG INC. 153
11.1.4.1 Business overview 153
11.1.4.2 Products offered 154
11.1.4.3 Recent developments 156
11.1.4.3.1 Product launches 156
11.1.4.3.2 Deals 157
11.1.4.3.3 Others 157
11.1.4.4 MnM view 157
11.1.4.4.1 Key strengths 157
11.1.4.4.2 Strategic choices 158
11.1.4.4.3 Weaknesses and competitive threats 158
11.1.5 NIO 159
11.1.5.1 Business overview 159
11.1.5.2 Products offered 160
11.1.5.3 Recent developments 161
11.1.5.3.1 Product launches 161
11.1.5.3.2 Deals 161
11.1.5.4 MnM view 162
11.1.5.4.1 Key strengths 162
11.1.5.4.2 Strategic choices 162
11.1.5.4.3 Weaknesses and competitive threats 162
11.1.6 RIVIAN 163
11.1.6.1 Business overview 163
11.1.6.2 Products offered 165
11.1.6.3 Recent developments 166
11.1.6.3.1 Product launches 166
11.1.6.3.2 Deals 166
11.1.6.4 MnM view 167
11.1.6.4.1 Key strengths 167
11.1.6.4.2 Strategic choices 167
11.1.6.4.3 Weaknesses and competitive threats 167
11.2 KEY OEMS SHIFTING TO SDV 168
11.2.1 VOLKSWAGEN AG 168
11.2.1.1 Business overview 168
11.2.1.2 Products offered 170
11.2.1.3 Recent developments 172
11.2.1.3.1 Product launches 172
11.2.1.3.2 Deals 172
11.2.1.3.3 Expansions 174
11.2.2 HYUNDAI MOTOR CORPORATION 175
11.2.2.1 Business overview 175
11.2.2.2 Products offered 177
11.2.2.3 Recent developments 178
11.2.2.3.1 Deals 178
11.2.3 FORD MOTOR COMPANY 180
11.2.3.1 Business overview 180
11.2.3.2 Products offered 182
11.2.3.3 Recent developments 183
11.2.3.3.1 Product launches 183
11.2.3.3.2 Deals 183
11.2.3.3.3 Others 184
11.2.4 GENERAL MOTORS 185
11.2.4.1 Business overview 185
11.2.4.2 Products offered 187
11.2.4.3 Recent developments 188
11.2.4.3.1 Product launches 188
11.2.4.3.2 Deals 189
11.2.5 RENAULT GROUP 191
11.2.5.1 Business overview 191
11.2.5.2 Products offered 193
11.2.5.3 Recent developments 195
11.2.5.3.1 Product launches 195
11.2.5.3.2 Deals 195
11.2.6 TOYOTA MOTOR CORPORATION 197
11.2.6.1 Business overview 197
11.2.6.2 Products offered 199
11.2.6.3 Recent developments 200
11.2.6.3.1 Deals 200
11.2.7 STELLANTIS 202
11.2.7.1 Business overview 202
11.2.7.2 Products offered 205
11.2.7.3 Recent developments 206
11.2.7.3.1 Product launches 206
11.2.7.3.2 Deals 207
11.2.8 MERCEDES-BENZ AG 208
11.2.8.1 Business overview 208
11.2.8.2 Products offered 210
11.2.8.3 Recent developments 212
11.2.8.3.1 Product launches 212
11.2.8.3.2 Deals 213
11.2.9 BYD 214
11.2.9.1 Business overview 214
11.2.9.2 Products offered 216
11.2.9.3 Recent developments 218
11.2.9.3.1 Product launches 218
11.2.9.3.2 Deals 219
11.2.10 BMW 220
11.2.10.1 Business overview 220
11.2.10.2 Products offered 222
11.2.10.3 Recent developments 224
11.2.10.3.1 Product launches 224
11.2.10.3.2 Deals 225
11.3 KEY TECH INTEGRATORS 226
11.3.1 NVIDIA CORPORATION 226
11.3.2 QUALCOMM TECHNOLOGIES INC. 228
11.3.3 BLACKBERRY LIMITED 230
11.3.4 VECTOR INFORMATIK GMBH 232
11.3.5 GOOGLE INC. 234
11.3.6 AMAZON INC. 236
11.3.7 MICROSOFT 238
11.3.8 APEX.AI 239
11.3.9 MOBILEYE 240
11.3.10 TENCENT 241
11.3.11 ALIBABA 242
11.3.12 HORIZON ROBOTICS 243
11.3.13 TATA TECHNOLOGIES 244
11.3.14 KPIT TECHNOLOGIES 245
12 RECOMMENDATIONS BY MARKETSANDMARKETS 246
12.1 LEGACY OEMS BACKWARD-INTEGRATING TO DEVELOP THEIR SOFTWARE SYSTEMS 246
12.2 TRANSITION TO SDV TO BE SLOWER IN ICE VEHICLES AND MARKET TO BE LED BY LUXURY VEHICLES 246
12.3 LEGACY OEMS SHIFTING TO DOMAIN CENTRALIZED ARCHITECTURE AND ZONAL CONTROL 246
12.4 CONCLUSION 247
13 APPENDIX 248
13.1 KEY INSIGHTS OF INDUSTRY EXPERTS 248
13.2 DISCUSSION GUIDE 248
13.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 250
13.4 CUSTOMIZATION OPTIONS 252
13.4.1 FURTHER BREAKDOWN OF FUTURE OF SDV MARKET, BY VEHICLE TYPE AT COUNTRY-LEVEL (FOR COUNTRIES PRESENT IN THE REPORT) 252
13.4.2 ADDITIONAL COUNTRIES (APART FROM THOSE ALREADY CONSIDERED IN REPORT) WITH SIGNIFICANT SDV MARKET 252
13.4.3 COMPANY INFORMATION 252
13.4.4 PROFILES OF ADDITIONAL MARKET PLAYERS (UP TO FIVE) 252
13.5 RELATED REPORTS 252
13.6 AUTHOR DETAILS 253
LIST OF TABLES
TABLE 1 FUTURE OF SDV MARKET DEFINITION, BY VEHICLE TYPE 21
TABLE 2 FUTURE OF SDV MARKET DEFINITION, BY SDV TYPE 21
TABLE 3 FUTURE OF SDV MARKET DEFINITION, BY E/E ARCHITECTURE 22
TABLE 4 INCLUSIONS AND EXCLUSIONS 22
TABLE 5 USD EXCHANGE RATES 24
TABLE 6 NETWORK SPEED REQUIRED FOR PERFORMANCE 49
TABLE 7 PAID SERVICES PROVIDED BY KEY OEMS 54
TABLE 8 IMPACT OF MARKET DYNAMICS 58
TABLE 9 ROLE OF COMPANIES IN ECOSYSTEM 60
TABLE 10 LIST OF PATENTS GRANTED IN SOFTWARE-DEFINED VEHICLE MARKET,
2021–2024 63
TABLE 11 TESTING PARAMETERS FOR NEW CAR MODELS 67
TABLE 12 LEGISLATION FOR ADAS/AUTONOMOUS VEHICLES IN US 68
TABLE 13 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70
TABLE 14 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
TABLE 15 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 72
TABLE 16 KEY CONFERENCES AND EVENTS, 2025–2026 73
TABLE 17 OEMS PROVIDING OVER-THE-AIR UPDATES 77
TABLE 18 COMPUTE PLATFORM PROVIDERS 81
TABLE 19 CLOUD PROVIDERS 82
TABLE 20 REFERENCE OS AND SOFTWARE SUITE PROVIDERS 82
TABLE 21 OEM PLANS FOR NEW E/E ARCHITECTURE 84
TABLE 22 FUTURE OF SDV MARKET, BY SDV TYPE, 2020–2023 (THOUSAND UNITS) 94
TABLE 23 FUTURE OF SDV MARKET, BY SDV TYPE, 2024–2030 (THOUSAND UNITS) 94
TABLE 24 FUTURE OF SDV MARKET, BY VEHICLE TYPE, 2020–2023 (THOUSAND UNITS) 98
TABLE 25 FUTURE OF SDV MARKET, BY VEHICLE TYPE, 2024–2030 (THOUSAND UNITS) 99
TABLE 26 PASSENGER CAR: FUTURE OF SDV MARKET, BY REGION,
2020–2023 (THOUSAND UNITS) 100
TABLE 27 PASSENGER CAR: FUTURE OF SDV MARKET, BY REGION,
2024–2030 (THOUSAND UNITS) 100
TABLE 28 LIGHT COMMERCIAL VEHICLE: FUTURE OF SDV MARKET, BY REGION,
2020–2023 (THOUSAND UNITS) 101
TABLE 29 LIGHT COMMERCIAL VEHICLE: FUTURE OF SDV MARKET, BY REGION,
2024–2030 (THOUSAND UNITS) 101
TABLE 30 FUTURE OF SDV MARKET, BY REGION, 2020–2023 (USD BILLION) 104
TABLE 31 FUTURE OF SDV MARKET, BY REGION, 2024–2030 (USD BILLION) 104
TABLE 32 FUTURE OF SDV MARKET, BY REGION, 2020–2023 (THOUSAND UNITS) 105
TABLE 33 FUTURE OF SDV MARKET, BY REGION, 2024–2030 (THOUSAND UNITS) 105
TABLE 34 ASIA PACIFIC: FUTURE OF SDV MARKET, 2020–2023 (THOUSAND UNITS) 106
TABLE 35 ASIA PACIFIC: FUTURE OF SDV MARKET, 2024–2030 (THOUSAND UNITS) 107
TABLE 36 EUROPE: FUTURE OF SDV MARKET, 2020–2023 (THOUSAND UNITS) 110
TABLE 37 EUROPE: FUTURE OF SDV MARKET, 2024–2030 (THOUSAND UNITS) 111
TABLE 38 NORTH AMERICA: FUTURE OF SDV MARKET, 2020–2023 (THOUSAND UNITS) 115
TABLE 39 NORTH AMERICA: FUTURE OF SDV MARKET, 2024–2030 (THOUSAND UNITS) 115
TABLE 40 KEY PLAYER STRATEGIES, 2021–2024 117
TABLE 41 FUTURE OF SDV MARKET: VEHICLE TYPE FOOTPRINT, 2023 125
TABLE 42 FUTURE OF SDV MARKET: REGION FOOTPRINT, 2023 126
TABLE 43 FUTURE OF SDV MARKET: LIST OF KEY START-UPS/SMES 128
TABLE 44 FUTURE OF SDV MARKET: COMPETITIVE BENCHMARKING OF START-UPS/SMES 128
TABLE 45 FUTURE OF SDV MARKET: PRODUCT LAUNCHES, JANUARY 2021–JANUARY 2025 130
TABLE 46 FUTURE OF SDV MARKET: DEALS, JANUARY 2021–JANUARY 2025 132
TABLE 47 TESLA: COMPANY OVERVIEW 135
TABLE 48 TESLA: PRODUCTS OFFERED 137
TABLE 49 TESLA: PRODUCT LAUNCHES 138
TABLE 50 TESLA: DEALS 139
TABLE 51 LI AUTO INC.: COMPANY OVERVIEW 141
TABLE 52 LI AUTO INC.: PRODUCTS OFFERED 142
TABLE 53 LI AUTO INC.: PRODUCT LAUNCHES 143
TABLE 54 LI AUTO INC.: DEALS 144
TABLE 55 ZEEKR: COMPANY OVERVIEW 147
TABLE 56 ZEEKR: PRODUCTS OFFERED 148
TABLE 57 ZEEKR: PRODUCT LAUNCHES 149
TABLE 58 ZEEKR: DEALS 150
TABLE 59 ZEEKR: EXPANSIONS 151
TABLE 60 ZEEKR: OTHERS 152
TABLE 61 XPENG INC.: COMPANY OVERVIEW 153
TABLE 62 XPENG INC.: PRODUCTS OFFERED 154
TABLE 63 XPENG INC.: PRODUCT LAUNCHES 156
TABLE 64 XPENG INC.: DEALS 157
TABLE 65 XPENG INC.: OTHERS 157
TABLE 66 NIO: COMPANY OVERVIEW 159
TABLE 67 NIO: PRODUCTS OFFERED 160
TABLE 68 NIO: PRODUCT LAUNCHES 161
TABLE 69 NIO: DEALS 161
TABLE 70 RIVIAN: COMPANY OVERVIEW 163
TABLE 71 RIVIAN: PRODUCTS OFFERED 165
TABLE 72 RIVIAN: PRODUCT LAUNCHES 166
TABLE 73 RIVIAN: DEALS 166
TABLE 74 VOLKSWAGEN AG: COMPANY OVERVIEW 168
TABLE 75 VOLKSWAGEN AG: PRODUCTS OFFERED 170
TABLE 76 VOLKSWAGEN AG: PRODUCT LAUNCHES 172
TABLE 77 VOLKSWAGEN AG: DEALS 172
TABLE 78 VOLKSWAGEN AG: EXPANSIONS 174
TABLE 79 HYUNDAI MOTOR CORPORATION: COMPANY OVERVIEW 175
TABLE 80 HYUNDAI MOTOR CORPORATION: PRODUCTS OFFERED 177
TABLE 81 HYUNDAI MOTOR CORPORATION: DEALS 178
TABLE 82 FORD MOTOR COMPANY: COMPANY OVERVIEW 180
TABLE 83 FORD MOTOR COMPANY: PRODUCTS OFFERED 182
TABLE 84 FORD MOTOR COMPANY: PRODUCT LAUNCHES 183
TABLE 85 FORD MOTOR COMPANY: DEALS 183
TABLE 86 FORD MOTOR COMPANY: OTHERS 184
TABLE 87 GENERAL MOTORS: COMPANY OVERVIEW 185
TABLE 88 GENERAL MOTORS: PRODUCTS OFFERED 187
TABLE 89 GENERAL MOTORS: PRODUCT LAUNCHES 188
TABLE 90 GENERAL MOTORS: DEALS 189
TABLE 91 RENAULT GROUP: COMPANY OVERVIEW 191
TABLE 92 RENAULT GROUP: PRODUCTS OFFERED 193
TABLE 93 RENAULT GROUP: PRODUCT LAUNCHES 195
TABLE 94 RENAULT GROUP: DEALS 195
TABLE 95 TOYOTA MOTOR CORPORATION: COMPANY OVERVIEW 197
TABLE 96 TOYOTA MOTOR CORPORATION: PRODUCTS OFFERED 199
TABLE 97 TOYOTA MOTOR CORPORATION: DEALS 200
TABLE 98 STELLANTIS: COMPANY OVERVIEW 202
TABLE 99 STELLANTIS: PRODUCTS OFFERED 205
TABLE 100 STELLANTIS: PRODUCT LAUNCHES 206
TABLE 101 STELLANTIS: DEALS 207
TABLE 102 MERCEDES-BENZ AG: COMPANY OVERVIEW 208
TABLE 103 MERCEDES-BENZ AG: PRODUCTS OFFERED 210
TABLE 104 MERCEDES-BENZ AG: PRODUCT LAUNCHES 212
TABLE 105 MERCEDES-BENZ AG: DEALS 213
TABLE 106 BYD: COMPANY OVERVIEW 214
TABLE 107 BYD: PRODUCTS OFFERED 216
TABLE 108 BYD: PRODUCT LAUNCHES 218
TABLE 109 BYD: DEALS 219
TABLE 110 BMW: COMPANY OVERVIEW 220
TABLE 111 BMW: PRODUCTS OFFERED 222
TABLE 112 BMW: PRODUCT LAUNCHES 224
TABLE 113 BMW: DEALS 225
TABLE 114 NVIDIA CORPORATION: COMPANY OVERVIEW 226
TABLE 115 QUALCOMM TECHNOLOGIES INC.: COMPANY OVERVIEW 228
TABLE 116 BLACKBERRY LIMITED: COMPANY OVERVIEW 230
TABLE 117 VECTOR INFORMATIK GMBH: COMPANY OVERVIEW 232
TABLE 118 GOOGLE INC.: COMPANY OVERVIEW 234
TABLE 119 AMAZON INC.: COMPANY OVERVIEW 236
TABLE 120 MICROSOFT: COMPANY OVERVIEW 238
TABLE 121 APEX.AI: COMPANY OVERVIEW 239
TABLE 122 MOBILEYE: COMPANY OVERVIEW 240
TABLE 123 TENCENT: COMPANY OVERVIEW 241
TABLE 124 ALIBABA: COMPANY OVERVIEW 242
TABLE 125 HORIZON ROBOTICS: COMPANY OVERVIEW 243
TABLE 126 TATA TECHNOLOGIES: COMPANY OVERVIEW 244
TABLE 127 KPIT TECHNOLOGIES: COMPANY OVERVIEW 245
LIST OF FIGURES
FIGURE 1 FUTURE OF SDV MARKET SEGMENTATION 23
FIGURE 2 RESEARCH DESIGN 26
FIGURE 3 RESEARCH PROCESS FLOW 27
FIGURE 4 KEY INDUSTRY INSIGHTS 30
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 31
FIGURE 6 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING 33
FIGURE 7 BOTTOM-UP APPROACH 34
FIGURE 8 MARKET GROWTH PROJECTIONS FROM DEMAND-SIDE DRIVERS AND OPPORTUNITIES 35
FIGURE 9 DEMAND AND SUPPLY-SIDE FACTOR ANALYSIS 35
FIGURE 10 SDV GROWTH FACTORS: DATA STREAMS FUEL NEW FEATURES AND SERVICES 38
FIGURE 11 GLOBAL SDV SHIFT SCENARIO 39
FIGURE 12 KEY PLAYERS: SDV SHIFT COMPARISON 39
FIGURE 13 SEMI-SDV TO BE TRANSITIONAL PHASE IN SHIFT TO SDV 40
FIGURE 14 INCREASING DEMAND FOR BETTER DRIVING EXPERIENCE AND OEM PLANS FOR ALTERNATIVE REVENUE STREAMS TO DRIVE MARKET 41
FIGURE 15 EUROPE TO BE FASTEST-GROWING MARKET WITH MAJOR EUROPEAN AUTOMAKERS SHIFTING TO DIGITAL FIRST ECOSYSTEM 42
FIGURE 16 SEMI-SDV SEGMENT TO ACT AS TRANSITION PHASE FOR SDV SHIFT 42
FIGURE 17 LIGHT COMMERCIAL VEHICLE TO BE FASTER-GROWING VEHICLE TYPE DURING FORECAST PERIOD 43
FIGURE 18 INTEGRATED COMPONENTS OF SOFTWARE-DEFINED VEHICLES 44
FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 45
FIGURE 20 COST SAVINGS BY REGULAR OVER-THE-AIR UPDATES 46
FIGURE 21 PERSONALIZED CLIENT ENGAGEMENT: BENEFITS TO CUSTOMERS 47
FIGURE 22 QUALCOMM’S SNAPDRAGON DIGITAL CHASSIS PLATFORM 48
FIGURE 23 5G USE CASES IN AUTOMOTIVE SECTOR 49
FIGURE 24 OVER-THE-AIR UPDATE METHOD 50
FIGURE 25 WORKING OF INTRUSION DETECTION SYSTEMS 52
FIGURE 26 SERVICE-ORIENTED VEHICLE DIAGNOSTICS 53
FIGURE 27 AUTOMOTIVE TECHNOLOGY STACK 55
FIGURE 28 DIGITAL TWIN ECOSYSTEM 56
FIGURE 29 ECOSYSTEM ANALYSIS 59
FIGURE 30 OEM’S SHIFT TOWARD SOFTWARE-DEFINED VEHICLES 62
FIGURE 31 NUMBER OF PATENTS GRANTED FOR SOFTWARE-DEFINED VEHICLES,
2014–2024 63
FIGURE 32 CENTRAL HIGH-PERFORMANCE COMPUTING IN SDV 74
FIGURE 33 NXP SEMICONDUCTORS: ZONE CONTROL POC 75
FIGURE 34 OVER-THE-AIR FIRMWARE UPDATE THROUGH DEVICE MANAGEMENT SYSTEM 76
FIGURE 35 TRENDS OF FUTURE E/E-ARCHITECTURE 78
FIGURE 36 COMPARISON OF SDV OFFERINGS BY LEADING OEMS 78
FIGURE 37 STRATEGIES FOLLOWED BY KEY LEGACY OEMS FOR SDV SHIFT 80
FIGURE 38 OEM DASHBOARD ON SDV OFFERING AND EFFORTS BY KEY LEGACY OEMS 81
FIGURE 39 CURRENT E/E ARCHITECTURE SCENARIO 83
FIGURE 40 SHIFT IN E/E ARCHITECTURE FOR VEHICLE ELECTRONICS CONTROL 91
FIGURE 41 SDV SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 94
FIGURE 42 PASSENGER CAR SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 98
FIGURE 43 FUTURE OF SDV MARKET, BY REGION, 2024–2030 104
FIGURE 44 ASIA PACIFIC: FUTURE OF SDV MARKET SNAPSHOT 106
FIGURE 45 SDV MARKET IN CHINA (2023) 108
FIGURE 46 EUROPE: FUTURE OF SDV MARKET, BY COUNTRY, 2024–2030 (THOUSAND UNITS) 110
FIGURE 47 NORTH AMERICA: FUTURE OF SDV MARKET SNAPSHOT 114
FIGURE 48 MARKET SHARE ANALYSIS, 2023 119
FIGURE 49 REVENUE ANALYSIS OF OEMS, 2019–2023 121
FIGURE 50 FUTURE OF SDV MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 123
FIGURE 51 FUTURE OF SDV MARKET: COMPANY FOOTPRINT, 2023 124
FIGURE 52 FUTURE OF SDV MARKET: OVERALL FOOTPRINT FOR OEMS TRANSITIONING TO SDV, 2023 124
FIGURE 53 FUTURE OF SDV MARKET: COMPANY EVALUATION MATRIX
(START-UPS/SMES), 2023 127
FIGURE 54 VALUATION OF TOP 5 COMPANIES (OEMS) 129
FIGURE 55 FINANCIAL METRICS OF TOP 5 PLAYERS (OEMS) 129
FIGURE 56 TESLA: COMPANY SNAPSHOT 136
FIGURE 57 TESLA: SDV SHIFT JOURNEY 137
FIGURE 58 LI AUTO INC.: COMPANY SNAPSHOT 141
FIGURE 59 LI AUTO INC.: SDV SHIFT JOURNEY 142
FIGURE 60 ZEEKR: SDV SHIFT JOURNEY 148
FIGURE 61 XPENG INC.: COMPANY SNAPSHOT 153
FIGURE 62 XPENG INC.: SDV SHIFT JOURNEY 154
FIGURE 63 NIO: COMPANY SNAPSHOT 159
FIGURE 64 NIO: SDV SHIFT JOURNEY 160
FIGURE 65 RIVIAN: COMPANY SNAPSHOT 164
FIGURE 66 RIVIAN: SDV SHIFT JOURNEY 164
FIGURE 67 VOLKSWAGEN AG: COMPANY SNAPSHOT 169
FIGURE 68 VOLKSWAGEN AG: SDV SHIFT JOURNEY 170
FIGURE 69 HYUNDAI MOTOR CORPORATION: COMPANY SNAPSHOT 176
FIGURE 70 HYUNDAI MOTOR CORPORATION: SDV SHIFT JOURNEY 177
FIGURE 71 FORD MOTOR COMPANY: COMPANY SNAPSHOT 181
FIGURE 72 FORD MOTOR COMPANY: SDV SHIFT JOURNEY 182
FIGURE 73 GENERAL MOTORS: COMPANY SNAPSHOT 186
FIGURE 74 GENERAL MOTORS: SDV SHIFT JOURNEY 187
FIGURE 75 RENAULT GROUP: COMPANY SNAPSHOT 192
FIGURE 76 RENAULT GROUP: SDV SHIFT JOURNEY 193
FIGURE 77 TOYOTA MOTOR CORPORATION: COMPANY SNAPSHOT 198
FIGURE 78 TOYOTA MOTOR CORPORATION: SDV SHIFT JOURNEY 199
FIGURE 79 STELLANTIS: COMPANY SNAPSHOT 203
FIGURE 80 STELLANTIS: SDV SHIFT JOURNEY 204
FIGURE 81 STELLANTIS: VEHICLE PLATFORMS 204
FIGURE 82 MERCEDES-BENZ AG: COMPANY SNAPSHOT 209
FIGURE 83 MERCEDES-BENZ AG: SDV SHIFT JOURNEY 210
FIGURE 84 BYD: COMPANY SNAPSHOT 215
FIGURE 85 BYD: SDV SHIFT JOURNEY 216
FIGURE 86 BMW: COMPANY SNAPSHOT 221
FIGURE 87 BMW: SDV SHIFT JOURNEY 222
FIGURE 88 NVIDIA CORPORATION: SDV OFFERINGS 227
FIGURE 89 QUALCOMM TECHNOLOGIES INC.: SDV OFFERING 229
FIGURE 90 QUALCOMM TECHNOLOGIES INC.: SNAPDRAGON DIGITAL CHASSIS 229
FIGURE 91 BLACKBERRY LIMITED: SDV OFFERING 231
FIGURE 92 VECTOR INFORMATIK GMBH: SDV OFFERING 233
FIGURE 93 GOOGLE INC.: SDV OFFERING 235
FIGURE 94 AMAZON INC.: SDV OFFERING 237
FIGURE 95 STRATEGIC RECOMMENDATIONS FOR OEMS IN SDV MARKET 247
