조사회사 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2024년07월
Future of SDV Market – Global Forecast To 2030
소프트웨어 정의 자동차(SDV) 시장 – SDV 타입(세미 SDV, SDV), E/E 아키텍처(분산형, 도메인 집중형, 존 제어), 차량 타입(승용차 및 소형 상용차), 지역 – 2030년까지의 세계 예측
Software Defined Vehicle Market by SDV Type (Semi-SDV. SDV), E/E Architecture (Distributed, Domain Centralised, Zonal Control), Vehicle Type (Passenger Car and Light Commercial Vehicle) and Region – Global Forecast to 2030
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Report Overview
The Software Defined Vehicle Market size is projected to grow from USD 213.5 billion in 2024 to USD 1,237.6 billion by 2030, at a CAGR of 34.0%.
소프트웨어 정의 자동차(SDV) 시장 규모는 2024년 2,135억 달러에서 2030년까지 1조 2,376억 달러까지 34.0%의 CAGR로 성장할 것으로 예측됩니다.
SDVs are becoming increasingly popular due to various factors such as Consumers benefit from a highly personalized driving experience, with settings and preferences customized as per drivers. For OEMs, SDVs open up new revenue streams by allowing them to sell software-based features and services. Moreover, the rise of pay-per-use mobility models offers flexible usage options like car-sharing and subscriptions, catering to modern consumer preferences.
“Zonal Controller Architecture is likely to be the leading segment in the Software Defined Vehicle market by E/E Architecture during the forecast period.”
SDVs come with an array of electronic features developed for improved driving comfort, vehicle safety, and fault detection. SDV providers such as Tesla (US), NIO (China), XPENG (China), ZEEKR (China), and Li Auto Inc. (China) have adopted a software-first approach in which they start with zonal control units to utilize the advanced and integrated software features of SDVs. Legacy OEMs also plan to shift to zonal compute systems with their SDV shift. Volkswagen plans to integrate XPENG’s CES architecture in its vehicles, starting from 2026, which will be equipped with zonal control central computing. Other OEMs such as Hyundai, Mercedes, and BMW also plan to shift to zonal control architecture by 2026-2028, incorporated in their latest vehicle platforms. Zonal controllers allow OEMs to control the whole vehicle through 4-10 HPCs per vehicle and reduce the need for excessive wiring in the vehicles. Thus, the transition to zonal control is seen as a significant step towards fully realizing the potential of SDVs, offering a more streamlined, adaptable, and efficient vehicle architecture.
“Europe shows high growth potential for Software Defined Vehicle market.”
Europe presents a huge growth opportunity for the Software Defined Vehicle market, which is characterized by stringent safety requirements and a need for better user experience. It is home to leading OEMs such as Volkswagen, BMW, Renault, Stellantis, and Mercedes-Benz, which are transitioning toward SDVs. In Europe, OEMs are expanding in the region through strategic partnerships and acquisitions. For instance, in February 2023, CARIAD GmbH acquired Hexad GmbH’s Mobility Services Platform unit which enhanced its cloud service capabilities for Volkswagen Group’s digital automotive ecosystem. This acquisition integrated over 75 Hexad developers into CARIAD which strengthened its software development for improved digital services across Group brands. Also, in March 2024, Volkswagen Group plans to utilize its 23 regional plants to support the development and production of SDVs in Europe.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the SDV market. The break-up of the primaries is as follows:
- By Company Type: Tier I – 42%, Tier II – 40%, and OEM –18%,
- By Designation: C-level Executives– 57%, Directors – 29%, and Executives – 14%
- By Region: North America – 39%, Europe – 33%, and Asia Pacific – 28%
The Software Defined Vehicle market comprises major manufacturers such as Tesla (US), Li Auto Inc. (China), NIO (China), Rivian (US), XPENG Inc. (China), and ZEEKR (China), etc.
Research Coverage:
The study covers the Software Defined Vehicle market across various segments. It aims to estimate the market size and future growth potential of this market across different segments such as SDV type, vehicle type, E/E architecture, and region. The study also includes an in-depth competitive analysis of key market players, their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.
This research report categorizes Software Defined Vehicle Market by SDV type (Semi-SDV, SDV), vehicle type (Passenger Car, Light Commercial Vehicle), E/E architecture, (Distributed Architecture, Domain Centralised Architecture, Zonal Control Architecture) and region Region (Asia Pacific, Europe, and North America).
The report’s scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the Software Defined Vehicle market. A detailed analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the Software Defined Vehicle market. This report covers a competitive analysis of SMEs/startups in the Software Defined Vehicle market ecosystem.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall Software Defined Vehicle market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (Reduced recall and manufacturing costs, personalized client engagement, integration of ADAS digital cockpits, and increasing adoption of 5G technology), restraints (Limited over-the-air updates and increase in risk of cyberattacks), opportunities (Remote diagnostics, Pay-per-use mobility, SDV platform monetization and Digital twin for emergency repair), and challenges (Complex software updates and security patching and risk of data breach) influencing the growth of the Software Defined Vehicle market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the Software Defined Vehicle market.
- Market Development: Comprehensive information about lucrative markets – the report analyses the Software Defined Vehicle market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the Software Defined Vehicle market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Tesla (US), Li Auto Inc. (China), NIO (China), Rivian (US), XPENG Inc. (China), and ZEEKR (China), among others in the Software Defined Vehicle market.
Table of Contents
1 INTRODUCTION 18
1.1 STUDY OBJECTIVES 18
1.2 MARKET DEFINITION 19
1.2.1 INCLUSIONS AND EXCLUSIONS 20
1.3 MARKET SCOPE 21
1.3.1 MARKETS COVERED 21
1.3.2 REGIONS COVERED 21
1.3.3 YEARS CONSIDERED 21
1.4 CURRENCY CONSIDERED 22
1.5 UNIT CONSIDERED 22
1.6 STAKEHOLDERS 22
2 RESEARCH METHODOLOGY 24
2.1 RESEARCH DATA 24
2.1.1 SECONDARY DATA 25
2.1.1.1 Key secondary sources 26
2.1.1.1.1 List of key secondary sources 26
2.1.1.2 Key data from secondary sources 27
2.1.2 PRIMARY DATA 27
2.1.2.1 Primary interview participants
(OEMs, hardware providers, tech integrators) 28
2.1.2.2 Key industry insights 28
2.1.2.3 Breakdown of primary interviews 29
2.1.2.4 List of primary interview participants 29
2.2 MARKET SIZE ESTIMATION METHODOLOGY 30
2.2.1 BOTTOM-UP APPROACH 31
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 32
2.4 FACTOR ANALYSIS 33
2.5 RESEARCH ASSUMPTIONS 34
2.6 RESEARCH LIMITATIONS 34
2.7 RISK ANALYSIS 35
3 EXECUTIVE SUMMARY 36
4 PREMIUM INSIGHTS 39
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SDV ECOSYSTEM 39
4.2 FUTURE OF SDV MARKET, BY REGION 40
4.3 FUTURE OF SDV MARKET, BY SDV TYPE 40
4.4 FUTURE OF SDV MARKET, BY VEHICLE TYPE 41
5 MARKET OVERVIEW 42
5.1 INTRODUCTION 42
5.2 MARKET DYNAMICS 43
5.2.1 DRIVERS 43
5.2.1.1 Reduced recall and manufacturing costs 43
5.2.1.2 Personalized client engagement 44
5.2.1.3 Integration of ADAS digital cockpits 46
5.2.1.4 Increasing adoption of 5G technology 47
5.2.2 RESTRAINTS 48
5.2.2.1 Limited over-the-air updates 48
5.2.2.2 Increase in risk of cyberattacks in SDVs 49
5.2.3 OPPORTUNITIES 50
5.2.3.1 Remote diagnostics 50
5.2.3.2 Pay-per-use mobility 51
5.2.3.3 SDV platform monetization 52
5.2.3.4 Digital twin for emergency repair 53
5.2.4 CHALLENGES 54
5.2.4.1 Complex software updates and security patching 54
5.2.4.2 Risk of data breach 55
5.3 ECOSYSTEM ANALYSIS 57
5.3.1 OEMS 57
5.3.2 TIER 1 HARDWARE PROVIDERS 57
5.3.3 TIER 2 PLAYERS 57
5.3.4 CHIP PROVIDERS 57
5.3.5 SOFTWARE PROVIDERS 58
5.3.6 CLOUD PROVIDERS 58
5.4 TECHNOLOGY ANALYSIS (KEY ENABLERS OF SDV) 59
5.4.1 INTRODUCTION 59
5.4.2 CENTRAL HPC 60
5.4.3 ZONAL CONTROLLERS 61
5.4.4 OVER-THE-AIR UPDATES 62
5.4.5 SCALABLE E/E ARCHITECTURE 63
5.5 OEM SDV SHIFT COMPARISON 65
5.6 STRATEGIES FOLLOWED BY LEGACY OEMS FOR SDV SHIFT 66
5.6.1 OEM DASHBOARD FOR SDV OFFERINGS BY KEY OEMS 67
5.7 COMPARISON OF TECH PLAYERS AND CLOUD PROVIDERS IN SDV ECOSYSTEM 68
5.8 E/E ARCHITECTURE PLANS OF OEMS SHIFTING TO SDV 69
5.9 CASE STUDY ANALYSIS 72
5.9.1 CUBIC TELECOM’S ROLE IN TRANSFORMING VEHICLE ARCHITECTURE 72
5.9.2 IMPLEMENTING VIRTUAL TESTING ENVIRONMENT WITH RED HAT 72
5.9.3 VOLKSWAGEN’S STRATEGIC FOCUS ON SOFTWARE INNOVATION 73
5.9.4 STANDARDIZING OVER-THE-AIR UPDATES WITH ESYNC ALLIANCE 73
5.9.5 CONTINENTAL AUTOMOTIVE EDGE PLATFORM IN COLLABORATION WITH AWS 74
5.9.6 REVOLUTIONIZING AUTOMOTIVE SOFTWARE DEVELOPMENT WITH BLACKBERRY IVY AND AWS 75
5.9.7 AWS AND BLACKBERRY’S APPROACH TO MODERNIZING VEHICLE SOFTWARE 76
5.9.8 NVIDIA’S DRIVE PLATFORM POWERS VOLVO’S AUTONOMOUS VISION 76
5.9.9 TESLA’S JOURNEY INTO SOFTWARE-DEFINED VEHICLES 77
5.9.10 BMW’S STRATEGIC SHIFT IN AUTOMOTIVE SOFTWARE 78
6 FUTURE OF SDV MARKET, BY E/E ARCHITECTURE 79
6.1 INTRODUCTION 79
6.2 DISTRIBUTED ARCHITECTURE 79
6.3 DOMAIN CENTRALIZED ARCHITECTURE 80
6.4 ZONAL CONTROL ARCHITECTURE 80
7 FUTURE OF SDV MARKET, BY SDV TYPE 81
7.1 INTRODUCTION 82
7.2 SDV 83
7.2.1 INCREASED FLEXIBILITY AND AGILITY THROUGH OVER-THE-AIR UPDATES TO DRIVE SDV SHIFT 83
7.3 SEMI-SDV 84
7.3.1 TRANSITIONAL PHASE TOWARD MORE ADVANCED ZONAL CONTROL ARCHITECTURE 84
7.4 KEY PRIMARY INSIGHTS 84
8 FUTURE OF SDV MARKET, BY VEHICLE TYPE 85
8.1 INTRODUCTION 86
8.2 PASSENGER CAR 87
8.2.1 CONSUMER EXPECTATIONS FOR SEAMLESS, TECH-DRIVEN EXPERIENCES TO DRIVE MARKET 87
8.3 LIGHT COMMERCIAL VEHICLE 88
8.3.1 RAPID ADOPTION OF SOFTWARE-DEFINED LIGHT COMMERCIAL VEHICLES FOR GOODS TRANSPORT IN NORTH AMERICA TO DRIVE MARKET 88
8.4 KEY PRIMARY INSIGHTS 89
9 FUTURE OF SDV MARKET, BY REGION 90
9.1 INTRODUCTION 91
9.2 ASIA PACIFIC 93
9.2.1 GENERATIVE AI IMPACT ANALYSIS 95
9.2.2 CHINA 95
9.2.2.1 Platformization and SDV ecosystem development to drive market 95
9.2.3 JAPAN 96
9.2.3.1 Government and OEM partnerships to drive market 96
9.2.4 SOUTH KOREA 97
9.2.4.1 Global expansion of South Korean OEMs to drive market 97
9.3 EUROPE 98
9.3.1 GENERATIVE AI IMPACT ANALYSIS 99
9.3.2 GERMANY 99
9.3.2.1 Strong engineering landscape and leading component providers and OEMs shifting to SDV offerings to drive market 99
9.3.3 FRANCE 100
9.3.3.1 OEM initiatives and partnerships with software providers to drive market 100
9.3.4 UK 100
9.3.4.1 Government regulations to drive SDV adoption 100
9.3.5 SPAIN 101
9.3.5.1 OEMs planning to develop software architecture for SDVs to drive market 101
9.4 NORTH AMERICA 102
9.4.1 GENERATIVE AI IMPACT ANALYSIS 103
9.4.2 US 104
9.4.2.1 Technological advancements and OTA updates by OEMs to drive market 104
9.4.3 CANADA 104
9.4.3.1 Strategic partnerships and infrastructure development to drive market 104
10 COMPETITIVE LANDSCAPE 105
10.1 INTRODUCTION 105
10.2 KEY PLAYER STRATEGIES 105
10.3 MARKET SHARE ANALYSIS, 2023 107
10.4 REVENUE ANALYSIS, 2019–2023 109
10.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 110
10.5.1 STARS 110
10.5.2 EMERGING LEADERS 110
10.5.3 PERVASIVE PLAYERS 110
10.5.4 PARTICIPANTS 110
10.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 112
10.5.5.1 Company footprint 112
10.5.5.2 Vehicle type footprint 113
10.5.5.3 Region footprint 114
10.6 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023 114
10.6.1 PROGRESSIVE COMPANIES 114
10.6.2 RESPONSIVE COMPANIES 114
10.6.3 DYNAMIC COMPANIES 115
10.6.4 STARTING BLOCKS 115
10.6.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2023 116
10.7 COMPANY VALUATION AND FINANCIAL METRICS 117
10.8 COMPETITIVE SCENARIOS AND TRENDS 118
10.8.1 PRODUCT LAUNCHES 118
10.8.2 DEALS 120
11 COMPANY PROFILES 122
11.1 KEY SDV PROVIDERS 122
11.1.1 TESLA 122
11.1.1.1 Business overview 122
11.1.1.2 Products offered 124
11.1.1.3 Recent developments 126
11.1.1.3.1 Product launches 126
11.1.1.3.2 Deals 127
11.1.1.4 MnM view 128
11.1.1.4.1 Key strengths 128
11.1.1.4.2 Strategic choices 128
11.1.1.4.3 Weaknesses and competitive threats 128
11.1.2 LI AUTO INC. 129
11.1.2.1 Business overview 129
11.1.2.2 Products offered 130
11.1.2.3 Recent developments 131
11.1.2.3.1 Product launches 131
11.1.2.3.2 Deals 132
11.1.2.4 MnM view 133
11.1.2.4.1 Key strengths 133
11.1.2.4.2 Strategic choices 133
11.1.2.4.3 Weaknesses and competitive threats 134
11.1.3 ZEEKR 135
11.1.3.1 Business overview 135
11.1.3.2 Products offered 136
11.1.3.3 Recent developments 137
11.1.3.3.1 Product launches 137
11.1.3.3.2 Deals 138
11.1.3.3.3 Expansions 139
11.1.3.3.4 Others 139
11.1.3.4 MnM view 140
11.1.3.4.1 Key strengths 140
11.1.3.4.2 Strategic choices 140
11.1.3.4.3 Weaknesses and competitive threats 140
11.1.4 XPENG INC. 141
11.1.4.1 Business overview 141
11.1.4.2 Products offered 142
11.1.4.3 Recent developments 144
11.1.4.3.1 Product launches 144
11.1.4.3.2 Deals 145
11.1.4.4 MnM view 145
11.1.4.4.1 Key strengths 145
11.1.4.4.2 Strategic choices 145
11.1.4.4.3 Weaknesses and competitive threats 145
11.1.5 NIO 146
11.1.5.1 Business overview 146
11.1.5.2 Products offered 147
11.1.5.3 Recent developments 148
11.1.5.3.1 Product launches 148
11.1.5.3.2 Deals 148
11.1.5.4 MnM view 149
11.1.5.4.1 Key strengths 149
11.1.5.4.2 Strategic choices 149
11.1.5.4.3 Weaknesses and competitive threats 149
11.1.6 RIVIAN 150
11.1.6.1 Business overview 150
11.1.6.2 Products offered 152
11.1.6.3 Recent developments 153
11.1.6.3.1 Product launches 153
11.1.6.3.2 Deals 153
11.1.6.4 MnM view 154
11.1.6.4.1 Key strengths 154
11.1.6.4.2 Strategic choices 154
11.1.6.4.3 Weaknesses and competitive threats 154
11.2 KEY OEMS SHIFTING TO SDV 155
11.2.1 VOLKSWAGEN AG 155
11.2.1.1 Business overview 155
11.2.1.2 Products offered 157
11.2.1.3 Recent developments 159
11.2.1.3.1 Product launches 159
11.2.1.3.2 Deals 159
11.2.1.3.3 Expansions 161
11.2.2 HYUNDAI MOTOR CORPORATION 162
11.2.2.1 Business overview 162
11.2.2.2 Products offered 164
11.2.2.3 Recent developments 166
11.2.2.3.1 Deals 166
11.2.3 FORD MOTOR COMPANY 167
11.2.3.1 Business overview 167
11.2.3.2 Products offered 169
11.2.3.3 Recent developments 170
11.2.3.3.1 Product launches 170
11.2.3.3.2 Deals 170
11.2.4 GENERAL MOTORS 172
11.2.4.1 Business overview 172
11.2.4.2 Products offered 174
11.2.4.3 Recent developments 175
11.2.4.3.1 Product launches 175
11.2.4.3.2 Deals 176
11.2.5 RENAULT GROUP 178
11.2.5.1 Business overview 178
11.2.5.2 Products offered 180
11.2.5.3 Recent developments 182
11.2.5.3.1 Product launches 182
11.2.5.3.2 Deals 182
11.2.6 TOYOTA MOTOR CORPORATION 184
11.2.6.1 Business overview 184
11.2.6.2 Products offered 186
11.2.6.3 Recent developments 188
11.2.6.3.1 Deals 188
11.2.7 STELLANTIS 190
11.2.7.1 Business overview 190
11.2.7.2 Products offered 193
11.2.7.3 Recent developments 194
11.2.7.3.1 Product launches 194
11.2.7.3.2 Deals 195
11.2.8 MERCEDES-BENZ AG 196
11.2.8.1 Business overview 196
11.2.8.2 Products offered 198
11.2.8.3 Recent developments 200
11.2.8.3.1 Product launches 200
11.2.8.3.2 Deals 201
11.2.9 BYD 202
11.2.9.1 Business overview 202
11.2.9.2 Products offered 204
11.2.9.3 Recent developments 206
11.2.9.3.1 Product launches 206
11.2.9.3.2 Deals 207
11.2.10 BMW 208
11.2.10.1 Business overview 208
11.2.10.2 Products offered 210
11.2.10.3 Recent developments 212
11.2.10.3.1 Product launches 212
11.2.10.3.2 Deals 213
11.3 KEY TECH INTEGRATORS 214
11.3.1 NVIDIA CORPORATION 214
11.3.2 QUALCOMM TECHNOLOGIES INC. 215
11.3.3 BLACKBERRY LIMITED 217
11.3.4 VECTOR INFORMATIK GMBH 218
11.3.5 GOOGLE INC. 220
11.3.6 AMAZON INC. 221
11.3.7 MICROSOFT 223
11.3.8 APEX.AI 224
11.3.9 MOBILEYE 225
11.3.10 TENCENT 226
11.3.11 ALIBABA 227
11.3.12 HORIZON ROBOTICS 228
11.3.13 TATA TECHNOLOGIES 229
11.3.14 KPIT TECHNOLOGIES 230
12 RECOMMENDATIONS BY MARKETSANDMARKETS 231
12.1 LEGACY OEMS BACKWARD-INTEGRATING TO DEVELOP THEIR SOFTWARE SYSTEMS 231
12.2 TRANSITION TO SDV TO BE SLOWER IN ICE VEHICLES AND MARKET TO BE LED BY LUXURY VEHICLES 231
12.3 LEGACY OEMS SHIFTING TO DOMAIN CENTRALIZED ARCHITECTURE AND ZONAL CONTROL 231
12.4 CONCLUSION 232
13 APPENDIX 233
13.1 KEY INSIGHTS OF INDUSTRY EXPERTS 233
13.2 DISCUSSION GUIDE 233
13.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 235
13.4 CUSTOMIZATION OPTIONS 237
13.4.1 FURTHER BREAKDOWN OF FUTURE OF SDV MARKET, BY VEHICLE TYPE AT COUNTRY-LEVEL (FOR COUNTRIES PRESENT IN THE REPORT) 237
13.4.2 ADDITIONAL COUNTRIES (APART FROM THOSE ALREADY CONSIDERED IN REPORT) WITH SIGNIFICANT SDV MARKET 237
13.4.3 COMPANY INFORMATION 237
13.4.4 PROFILES OF ADDITIONAL MARKET PLAYERS (UP TO FIVE) 237
13.5 RELATED REPORTS 237
13.6 AUTHOR DETAILS 238
LIST OF TABLES
TABLE 1 FUTURE OF SDV MARKET DEFINITION, BY VEHICLE TYPE 19
TABLE 2 FUTURE OF SDV MARKET DEFINITION, BY SDV TYPE 19
TABLE 3 FUTURE OF SDV MARKET DEFINITION, BY E/E ARCHITECTURE 20
TABLE 4 INCLUSIONS AND EXCLUSIONS 20
TABLE 5 USD EXCHANGE RATES 22
TABLE 6 NETWORK SPEED REQUIRED FOR PERFORMANCE 47
TABLE 7 PAID SERVICES PROVIDED BY KEY OEMS 52
TABLE 8 IMPACT OF MARKET DYNAMICS 56
TABLE 9 ROLE OF COMPANIES IN ECOSYSTEM 58
TABLE 10 OEMS PROVIDING OVER-THE-AIR UPDATES 63
TABLE 11 COMPUTE PLATFORM PROVIDERS 68
TABLE 12 CLOUD PROVIDERS 68
TABLE 13 REFERENCE OS AND SOFTWARE SUITE PROVIDERS 69
TABLE 14 OEM PLANS FOR NEW E/E ARCHITECTURE 70
TABLE 15 FUTURE OF SDV MARKET, BY SDV TYPE, 2020–2023 (THOUSAND UNITS) 82
TABLE 16 FUTURE OF SDV MARKET, BY SDV TYPE, 2024–2030 (THOUSAND UNITS) 82
TABLE 17 FUTURE OF SDV MARKET, BY VEHICLE TYPE, 2020–2023 (THOUSAND UNITS) 86
TABLE 18 FUTURE OF SDV MARKET, BY VEHICLE TYPE, 2024–2030 (THOUSAND UNITS) 87
TABLE 19 PASSENGER CAR: FUTURE OF SDV MARKET, BY REGION,
2020–2023 (THOUSAND UNITS) 88
TABLE 20 PASSENGER CAR: FUTURE OF SDV MARKET, BY REGION,
2024–2030 (THOUSAND UNITS) 88
TABLE 21 LIGHT COMMERCIAL VEHICLE: FUTURE OF SDV MARKET, BY REGION,
2020–2023 (THOUSAND UNITS) 89
TABLE 22 LIGHT COMMERCIAL VEHICLE: FUTURE OF SDV MARKET, BY REGION,
2024–2030 (THOUSAND UNITS) 89
TABLE 23 FUTURE OF SDV MARKET, BY REGION, 2020–2023 (USD BILLION) 92
TABLE 24 FUTURE OF SDV MARKET, BY REGION, 2024–2030 (USD BILLION) 92
TABLE 25 FUTURE OF SDV MARKET, BY REGION, 2020–2023 (THOUSAND UNITS) 93
TABLE 26 FUTURE OF SDV MARKET, BY REGION, 2024–2030 (THOUSAND UNITS) 93
TABLE 27 ASIA PACIFIC: FUTURE OF SDV MARKET, 2020–2023 (THOUSAND UNITS) 94
TABLE 28 ASIA PACIFIC: FUTURE OF SDV MARKET, 2024–2030 (THOUSAND UNITS) 95
TABLE 29 EUROPE: FUTURE OF SDV MARKET, 2020–2023 (THOUSAND UNITS) 98
TABLE 30 EUROPE: FUTURE OF SDV MARKET, 2024–2030 (THOUSAND UNITS) 99
TABLE 31 NORTH AMERICA: FUTURE OF SDV MARKET, 2020–2023 (THOUSAND UNITS) 103
TABLE 32 NORTH AMERICA: FUTURE OF SDV MARKET, 2024–2030 (THOUSAND UNITS) 103
TABLE 33 KEY PLAYER STRATEGIES, 2021–2024 105
TABLE 34 FUTURE OF SDV MARKET: VEHICLE TYPE FOOTPRINT, 2023 113
TABLE 35 FUTURE OF SDV MARKET: REGION FOOTPRINT, 2023 114
TABLE 36 FUTURE OF SDV MARKET: LIST OF KEY START-UPS/SMES 116
TABLE 37 FUTURE OF SDV MARKET: COMPETITIVE BENCHMARKING OF START-UPS/SMES 116
TABLE 38 FUTURE OF SDV MARKET: PRODUCT LAUNCHES, JANUARY 2021–JUNE 2024 118
TABLE 39 FUTURE OF SDV MARKET: DEALS, JANUARY 2021–JUNE 2024 120
TABLE 40 TESLA: COMPANY OVERVIEW 122
TABLE 41 TESLA: PRODUCTS OFFERED 124
TABLE 42 TESLA: PRODUCT LAUNCHES 126
TABLE 43 TESLA: DEALS 127
TABLE 44 LI AUTO INC.: COMPANY OVERVIEW 129
TABLE 45 LI AUTO INC.: PRODUCTS OFFERED 130
TABLE 46 LI AUTO INC.: PRODUCT LAUNCHES 131
TABLE 47 LI AUTO INC.: DEALS 132
TABLE 48 ZEEKR: COMPANY OVERVIEW 135
TABLE 49 ZEEKR: PRODUCTS OFFERED 136
TABLE 50 ZEEKR: PRODUCT LAUNCHES 137
TABLE 51 ZEEKR: DEALS 138
TABLE 52 ZEEKR: EXPANSIONS 139
TABLE 53 ZEEKR: OTHERS 139
TABLE 54 XPENG INC.: COMPANY OVERVIEW 141
TABLE 55 XPENG INC.: PRODUCTS OFFERED 142
TABLE 56 XPENG INC.: PRODUCT LAUNCHES 144
TABLE 57 XPENG INC.: DEALS 145
TABLE 58 NIO: COMPANY OVERVIEW 146
TABLE 59 NIO: PRODUCTS OFFERED 147
TABLE 60 NIO: PRODUCT LAUNCHES 148
TABLE 61 NIO: DEALS 148
TABLE 62 RIVIAN: COMPANY OVERVIEW 150
TABLE 63 RIVIAN: PRODUCTS OFFERED 152
TABLE 64 RIVIAN: PRODUCT LAUNCHES 153
TABLE 65 RIVIAN: DEALS 153
TABLE 66 VOLKSWAGEN AG: COMPANY OVERVIEW 155
TABLE 67 VOLKSWAGEN AG: PRODUCTS OFFERED 157
TABLE 68 VOLKSWAGEN AG: PRODUCT LAUNCHES 159
TABLE 69 VOLKSWAGEN AG: DEALS 159
TABLE 70 VOLKSWAGEN AG: EXPANSIONS 161
TABLE 71 HYUNDAI MOTOR CORPORATION: COMPANY OVERVIEW 162
TABLE 72 HYUNDAI MOTOR CORPORATION: PRODUCTS OFFERED 164
TABLE 73 HYUNDAI MOTOR CORPORATION: DEALS 166
TABLE 74 FORD MOTOR COMPANY: COMPANY OVERVIEW 167
TABLE 75 FORD MOTOR COMPANY: PRODUCTS OFFERED 169
TABLE 76 FORD MOTOR COMPANY: PRODUCT LAUNCHES 170
TABLE 77 FORD MOTOR COMPANY: DEALS 170
TABLE 78 GENERAL MOTORS: COMPANY OVERVIEW 172
TABLE 79 GENERAL MOTORS: PRODUCTS OFFERED 174
TABLE 80 GENERAL MOTORS: PRODUCT LAUNCHES 175
TABLE 81 GENERAL MOTORS: DEALS 176
TABLE 82 RENAULT GROUP: COMPANY OVERVIEW 178
TABLE 83 RENAULT GROUP: PRODUCTS OFFERED 180
TABLE 84 RENAULT GROUP: PRODUCT LAUNCHES 182
TABLE 85 RENAULT GROUP: DEALS 182
TABLE 86 TOYOTA MOTOR CORPORATION: COMPANY OVERVIEW 184
TABLE 87 TOYOTA MOTOR CORPORATION: PRODUCTS OFFERED 186
TABLE 88 TOYOTA MOTOR CORPORATION: DEALS 188
TABLE 89 STELLANTIS: COMPANY OVERVIEW 190
TABLE 90 STELLANTIS: PRODUCTS OFFERED 193
TABLE 91 STELLANTIS: PRODUCT LAUNCHES 194
TABLE 92 STELLANTIS: DEALS 195
TABLE 93 MERCEDES-BENZ AG: COMPANY OVERVIEW 196
TABLE 94 MERCEDES-BENZ AG: PRODUCTS OFFERED 198
TABLE 95 MERCEDES-BENZ AG: PRODUCT LAUNCHES 200
TABLE 96 MERCEDES-BENZ AG: DEALS 201
TABLE 97 BYD: COMPANY OVERVIEW 202
TABLE 98 BYD: PRODUCTS OFFERED 204
TABLE 99 BYD: PRODUCT LAUNCHES 206
TABLE 100 BYD: DEALS 207
TABLE 101 BMW: COMPANY OVERVIEW 208
TABLE 102 BMW: PRODUCTS OFFERED 210
TABLE 103 BMW: PRODUCT LAUNCHES 212
TABLE 104 BMW: DEALS 213
TABLE 105 NVIDIA CORPORATION: COMPANY OVERVIEW 214
TABLE 106 QUALCOMM TECHNOLOGIES INC.: COMPANY OVERVIEW 215
TABLE 107 BLACKBERRY LIMITED: COMPANY OVERVIEW 217
TABLE 108 VECTOR INFORMATIK GMBH: COMPANY OVERVIEW 218
TABLE 109 GOOGLE INC.: COMPANY OVERVIEW 220
TABLE 110 AMAZON INC.: COMPANY OVERVIEW 221
TABLE 111 MICROSOFT: COMPANY OVERVIEW 223
TABLE 112 APEX.AI: COMPANY OVERVIEW 224
TABLE 113 MOBILEYE: COMPANY OVERVIEW 225
TABLE 114 TENCENT: COMPANY OVERVIEW 226
TABLE 115 ALIBABA: COMPANY OVERVIEW 227
TABLE 116 HORIZON ROBOTICS: COMPANY OVERVIEW 228
TABLE 117 TATA TECHNOLOGIES: COMPANY OVERVIEW 229
TABLE 118 KPIT TECHNOLOGIES: COMPANY OVERVIEW 230
LIST OF FIGURES
FIGURE 1 FUTURE OF SDV MARKET SEGMENTATION 21
FIGURE 2 RESEARCH DESIGN 24
FIGURE 3 RESEARCH PROCESS FLOW 25
FIGURE 4 KEY INDUSTRY INSIGHTS 28
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE,
DESIGNATION, AND REGION 29
FIGURE 6 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING 31
FIGURE 7 BOTTOM-UP APPROACH 32
FIGURE 8 MARKET GROWTH PROJECTIONS FROM DEMAND-SIDE DRIVERS AND OPPORTUNITIES 33
FIGURE 9 DEMAND AND SUPPLY-SIDE FACTOR ANALYSIS 33
FIGURE 10 SDV GROWTH FACTORS: DATA STREAMS FUEL NEW FEATURES AND SERVICES 36
FIGURE 11 GLOBAL SDV SHIFT SCENARIO 37
FIGURE 12 KEY PLAYERS: SDV SHIFT COMPARISON 37
FIGURE 13 SEMI-SDV TO BE TRANSITIONAL PHASE IN SHIFT TO SDV 38
FIGURE 14 INCREASING DEMAND FOR BETTER DRIVING EXPERIENCE AND OEM PLANS FOR ALTERNATIVE REVENUE STREAMS TO DRIVE MARKET 39
FIGURE 15 EUROPE TO BE FASTEST-GROWING MARKET WITH MAJOR EUROPEAN AUTOMAKERS SHIFTING TO DIGITAL FIRST ECOSYSTEM 40
FIGURE 16 SEMI-SDV SEGMENT TO ACT AS TRANSITION PHASE FOR SDV SHIFT 40
FIGURE 17 LIGHT COMMERCIAL VEHICLE TO BE FASTER-GROWING VEHICLE
TYPE DURING FORECAST PERIOD 41
FIGURE 18 INTEGRATED COMPONENTS OF SOFTWARE-DEFINED VEHICLES 42
FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 43
FIGURE 20 COST SAVINGS BY REGULAR OVER-THE-AIR UPDATES 44
FIGURE 21 PERSONALIZED CLIENT ENGAGEMENT: BENEFITS TO CUSTOMERS 45
FIGURE 22 QUALCOMM’S SNAPDRAGON DIGITAL CHASSIS PLATFORM 46
FIGURE 23 5G USE CASES IN AUTOMOTIVE SECTOR 47
FIGURE 24 OVER-THE-AIR UPDATE METHOD 48
FIGURE 25 WORKING OF INTRUSION DETECTION SYSTEMS 50
FIGURE 26 SERVICE-ORIENTED VEHICLE DIAGNOSTICS 51
FIGURE 27 AUTOMOTIVE TECHNOLOGY STACK 53
FIGURE 28 DIGITAL TWIN ECOSYSTEM 54
FIGURE 29 ECOSYSTEM ANALYSIS 57
FIGURE 30 CENTRAL HIGH-PERFORMANCE COMPUTING IN SDV 60
FIGURE 31 NXP SEMICONDUCTORS: ZONE CONTROL POC 61
FIGURE 32 OVER-THE-AIR FIRMWARE UPDATE THROUGH DEVICE MANAGEMENT SYSTEM 62
FIGURE 33 TRENDS OF FUTURE E/E-ARCHITECTURE 64
FIGURE 34 COMPARISON OF SDV OFFERINGS BY LEADING OEMS 65
FIGURE 35 STRATEGIES FOLLOWED BY KEY LEGACY OEMS FOR SDV SHIFT 66
FIGURE 36 OEM DASHBOARD ON SDV OFFERING AND EFFORTS BY KEY LEGACY OEMS 67
FIGURE 37 CURRENT E/E ARCHITECTURE SCENARIO 70
FIGURE 38 SHIFT IN E/E ARCHITECTURE FOR VEHICLE ELECTRONICS CONTROL 79
FIGURE 39 SDV SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 82
FIGURE 40 PASSENGER CAR SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 86
FIGURE 41 FUTURE OF SDV MARKET, BY REGION, 2024–2030 92
FIGURE 42 ASIA PACIFIC: FUTURE OF SDV MARKET SNAPSHOT 94
FIGURE 43 SDV MARKET IN CHINA (2023) 96
FIGURE 44 EUROPE: FUTURE OF SDV MARKET, BY COUNTRY, 2024–2030 (THOUSAND UNITS) 98
FIGURE 45 NORTH AMERICA: FUTURE OF SDV MARKET SNAPSHOT 102
FIGURE 46 MARKET SHARE ANALYSIS, 2023 107
FIGURE 47 REVENUE ANALYSIS OF OEMS, 2019–2023 109
FIGURE 48 FUTURE OF SDV MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 111
FIGURE 49 FUTURE OF SDV MARKET: COMPANY FOOTPRINT, 2023 112
FIGURE 50 FUTURE OF SDV MARKET: OVERALL FOOTPRINT FOR OEMS TRANSITIONING TO SDV, 2023 112
FIGURE 51 FUTURE OF SDV MARKET: COMPANY EVALUATION MATRIX
(START-UPS/SMES), 2023 115
FIGURE 52 VALUATION OF TOP 5 COMPANIES (OEMS) 117
FIGURE 53 FINANCIAL METRICS OF TOP 5 PLAYERS (OEMS) 117
FIGURE 54 TESLA: COMPANY SNAPSHOT 123
FIGURE 55 TESLA: SDV SHIFT JOURNEY 124
FIGURE 56 LI AUTO INC.: COMPANY SNAPSHOT 129
FIGURE 57 LI AUTO INC.: SDV SHIFT JOURNEY 130
FIGURE 58 ZEEKR: SDV SHIFT JOURNEY 136
FIGURE 59 XPENG INC.: COMPANY SNAPSHOT 141
FIGURE 60 XPENG INC.: SDV SHIFT JOURNEY 142
FIGURE 61 NIO: COMPANY SNAPSHOT 146
FIGURE 62 NIO: SDV SHIFT JOURNEY 147
FIGURE 63 RIVIAN: COMPANY SNAPSHOT 151
FIGURE 64 RIVIAN: SDV SHIFT JOURNEY 151
FIGURE 65 VOLKSWAGEN AG: COMPANY SNAPSHOT 156
FIGURE 66 VOLKSWAGEN AG: SDV SHIFT JOURNEY 157
FIGURE 67 HYUNDAI MOTOR CORPORATION: COMPANY SNAPSHOT 163
FIGURE 68 HYUNDAI MOTOR CORPORATION: SDV SHIFT JOURNEY 164
FIGURE 69 FORD MOTOR COMPANY: COMPANY SNAPSHOT 168
FIGURE 70 FORD MOTOR COMPANY: SDV SHIFT JOURNEY 169
FIGURE 71 GENERAL MOTORS: COMPANY SNAPSHOT 173
FIGURE 72 GENERAL MOTORS: SDV SHIFT JOURNEY 174
FIGURE 73 RENAULT GROUP: COMPANY SNAPSHOT 179
FIGURE 74 RENAULT GROUP: SDV SHIFT JOURNEY 180
FIGURE 75 TOYOTA MOTOR CORPORATION: COMPANY SNAPSHOT 185
FIGURE 76 TOYOTA MOTOR CORPORATION: SDV SHIFT JOURNEY 186
FIGURE 77 STELLANTIS: COMPANY SNAPSHOT 191
FIGURE 78 STELLANTIS: SDV SHIFT JOURNEY 192
FIGURE 79 STELLANTIS: VEHICLE PLATFORMS 192
FIGURE 80 MERCEDES-BENZ AG: COMPANY SNAPSHOT 197
FIGURE 81 MERCEDES-BENZ AG: SDV SHIFT JOURNEY 198
FIGURE 82 BYD: COMPANY SNAPSHOT 203
FIGURE 83 BYD: SDV SHIFT JOURNEY 204
FIGURE 84 BMW: COMPANY SNAPSHOT 209
FIGURE 85 BMW: SDV SHIFT JOURNEY 210
FIGURE 86 NVIDIA CORPORATION: SDV OFFERINGS 215
FIGURE 87 QUALCOMM TECHNOLOGIES INC.: SDV OFFERING 216
FIGURE 88 QUALCOMM TECHNOLOGIES INC.: SNAPDRAGON DIGITAL CHASSIS 216
FIGURE 89 BLACKBERRY LIMITED: SDV OFFERING 218
FIGURE 90 VECTOR INFORMATIK GMBH: SDV OFFERING 219
FIGURE 91 GOOGLE INC.: SDV OFFERING 221
FIGURE 92 AMAZON INC.: SDV OFFERING 222
FIGURE 93 STRATEGIC RECOMMENDATIONS FOR OEMS IN SDV MARKET 232
