조사회사 : MarketsandMarkets (마켓츠앤마켓츠) 출판년월 : 2024년07월
Natural Language Understanding Market – Global Industry Forecast to 2029
자연어 이해(NLU) 시장 – 제공물(솔루션, 서비스), 유형, 용도(기계 번역, 챗봇 및 가상 어시스턴트, 감정 분석, 데이터 캡처), 시장 규모, 점유율, 성장 분석, – 2029년까지 세계 업계 예측
Natural Language Understanding (NLU) Market Size, Share, Growth Analysis, By Offering (Solutions, Services), Type, Application (Machine Translation, Chatbots & Virtual Assistants, Sentiment Analysis, Data Capture) – Global Industry Forecast to 2029
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| 구성 | 영문조사보고서 |
Report Overview
The global natural language understanding (NLU) market is valued at USD 19.2 billion in 2024 and is estimated to reach USD 62.9 billion in 2029, registering a CAGR of 26.8% during the forecast period.
세계의 자연어 이해(NLU) 시장은 2024년에 192억 달러로 평가되었으며, 2029년에는 629억 달러에 이를 것으로 예상되며 예측 기간 동안 26.8%의 CAGR을 기록합니다.
The evolution of consumer expectations towards personalized and sophisticated interactions has significantly shaped the market demand for Natural Language Understanding (NLU) tools. This shift is evident in the fact that approximately 20% of Google searches are conducted via voice, highlighting the growing preference for intuitive and conversational interfaces. Businesses that fail to integrate NLU tools into their operations risk constraining the level of customer experience they can offer. NLU empowers organizations to understand and respond to the nuances of individual customer inputs, whether through voice commands, text-based queries, or social media interactions.
“By offering, the solution segment is projected to hold the largest market size during the forecast period.”
The solution segment, comprising platforms and software tools & frameworks, offers comprehensive offerings and versatility. NLU platforms offer end-to-end solutions that encompass data preprocessing, model training, deployment, and analytics. This makes them highly suitable for businesses seeking integrated and scalable NLU capabilities. These platforms often come equipped with pre-built models and APIs, which expedite development and facilitate the rapid deployment of NLU applications across various domains. On the other hand, software tools & frameworks offer developers the flexibility to create customized NLU solutions that cater to specific use cases and requirements. They provide a wide range of features, including natural language processing (NLP) libraries, sentiment analysis tools, and speech recognition capabilities, empowering developers to develop innovative NLU applications.
“By type, hybrid segment is registered to grow at the highest CAGR during the forecast period.”
Hybrid NLU, which combines statistical and rule-based approaches, is growing rapidly in the NLU market due to its ability to combine the strengths of both approaches. Rule-based NLU relies on predefined rules and models to interpret language, providing accuracy but limited adaptability to new data and contexts. In contrast, statistical NLU utilizes machine learning algorithms to learn patterns and relationships from data, providing flexibility but requiring significant quantities of labeled data for training. Hybrid NLU utilizes rule-based logic to interpret structured data with statistical models to handle unstructured and nuanced language input. This combination approach improves accuracy, scalability, and adaptability, making it suitable for complex use cases such as virtual assistants, sentiment analysis, and conversational AI.
“Asia Pacific is projected to witness the highest CAGR during the forecast period.”
The Asia Pacific region is currently undergoing rapid expansion and is emerging as the most rapidly growing market in the natural language understanding (NLU) sector. This growth is being fueled by various factors, such as the increasing utilization of AI and machine learning technologies in industries like healthcare, finance, retail, and customer service. Countries like China, India, Japan, and South Korea are observing substantial investments in NLU research and development, resulting in the creation of sophisticated language processing capabilities customized for regional languages and dialects. Furthermore, the growing need for personalized customer experiences, effective communication platforms, and automation in businesses is propelling the adoption of NLU solutions in the Asia Pacific region.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the NLU market.
- By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
- By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%
- By Region: North America: 45%, Europe: 30%, Asia Pacific: 20%, RoW: 5%
Major vendors offering NLU solutions and services across the globe are Microsoft (US), Google (US), IBM (US), AWS (US), Meta (US), SAS Institute, Oracle (US), Salesforce (US), OpenAI (US), SoundHound AI (US), IQVIA (US), LivePerson (US), Haptik (India), Kapiche (Australia), Rasa (US), MindMeld (US), Hugging Face (US), Conversica (US), Expert.ai (Italy), Verbio Technologies (Spain), Wolfram (US), Cortical.io (Austria), Omilia (Cyprus), Cognigy (Germany), Plasticity (US), Afforai (US), Tune AI (US), Vebrit.ai (US), Synthesys (UK), Picovoice (Canada), Symbl.ai (US), Tisane Labs (Singapore), Prosa.ai (Indonesia), Abacus.AI (US), Forethought (US).
Research Coverage
The market study covers natural language understanding (NLU) across segments. It aims at estimating the market size and the growth potential across different segments, such as offering (solutions [platform and software tools & frameowrks], solutions by deployment mode, and services), type, application, vertical and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market for NLU and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (Growing consumer demand for personalized & intuitive interactions, increased productivity & reduced call duration in contact centers, ising demand for brand messaging and exponential growth of unstructured text data), restraints (High costs restrict NLU adoption to larger, well-funded organizations, data sensitivity hampers NLU market growth, necessitating robust security measures), opportunities (Advancements in NLU enable cognitive understanding for enhanced AI capabilities, emotion recognition-based NLU to unlock empathetic AI for personalized user experiences, industry-specific NLU solutions offer an opportunity to revolutionize sector operations), and challenges (Lexical ambiguity challenges NLU accuracy with multiple word meanings and bias in training data can lead to discriminatory predictions in NLU) influencing the growth of the natural language understanding (NLU) market
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the natural language understanding (NLU) market.
- Market Development: Comprehensive information about lucrative markets – the report analyses the natural language understanding (NLU) market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in NLU market strategies; the report also helps stakeholders understand the pulse of the natural language understanding (NLU) market and provides them with information on key market drivers, restraints, challenges, and opportunities.
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players such as Microsoft (US), Google (US), IBM (US), AWS (US) and Oracle (US) among others in the natural language understanding (NLU) market.
Table of Contents
1 INTRODUCTION 33
1.1 STUDY OBJECTIVES 33
1.2 MARKET DEFINITION 33
1.2.1 INCLUSIONS AND EXCLUSIONS 33
1.3 MARKET SCOPE 35
1.3.1 MARKET SEGMENTATION 35
1.3.2 YEARS CONSIDERED 36
1.4 CURRENCY CONSIDERED 36
1.5 STAKEHOLDERS 37
2 RESEARCH METHODOLOGY 38
2.1 RESEARCH DATA 38
2.1.1 SECONDARY DATA 39
2.1.2 PRIMARY DATA 39
2.1.2.1 Breakup of primary profiles 40
2.1.2.2 Key industry insights 40
2.2 MARKET BREAKUP AND DATA TRIANGULATION 41
2.3 MARKET SIZE ESTIMATION 41
2.3.1 TOP-DOWN APPROACH 42
2.3.2 BOTTOM-UP APPROACH 42
2.4 MARKET FORECAST 46
2.5 RESEARCH ASSUMPTIONS 46
2.6 RESEARCH LIMITATIONS 48
2.7 IMPLICATION OF RECESSION ON GLOBAL NATURAL LANGUAGE UNDERSTANDING MARKET 48
3 EXECUTIVE SUMMARY 50
4 PREMIUM INSIGHTS 55
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN NATURAL LANGUAGE UNDERSTANDING MARKET 55
4.2 NATURAL LANGUAGE UNDERSTANDING MARKET, BY TOP 3 VERTICALS 55
4.3 NATURAL LANGUAGE UNDERSTANDING MARKET IN NORTH AMERICA, BY OFFERING AND TOP 3 VERTICALS 56
4.4 NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION 56
5 MARKET OVERVIEW AND INDUSTRY TRENDS 57
5.1 INTRODUCTION 57
5.2 MARKET DYNAMICS 57
5.2.1 DRIVERS 58
5.2.1.1 Growing demand for personalized and intuitive interactions 58
5.2.1.2 Focus on customer-centric approaches and operational efficiency 58
5.2.1.3 Rising demand for brand messaging driving adoption of robust NLU solutions 58
5.2.1.4 Exponential growth of unstructured text data fueling demand for NLU 59
5.2.2 RESTRAINTS 59
5.2.2.1 High implementation costs and lack of skilled professionals 59
5.2.2.2 Data sensitivity hampering market growth and necessitating robust security measures 59
5.2.3 OPPORTUNITIES 60
5.2.3.1 Advancements in NLU enabling cognitive understanding for enhanced AI capabilities 60
5.2.3.2 Emotion recognition-based NLU unlocking empathetic AI for personalized user experiences 60
5.2.3.3 Industry-specific NLU solutions offering opportunity to revolutionize sector operations 61
5.2.4 CHALLENGES 61
5.2.4.1 Lexical ambiguity challenging accuracy of NLU with multiple word meanings 61
5.2.4.2 Societal biases by language models in training data leading to discriminatory predictions in NLU 61
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 62
5.4 PRICING ANALYSIS 63
5.4.1 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY APPLICATION 63
5.4.2 INDICATIVE PRICING ANALYSIS OF NATURAL LANGUAGE UNDERSTANDING SOLUTIONS, BY OFFERING 63
5.5 SUPPLY CHAIN ANALYSIS 64
5.6 ECOSYSTEM 65
5.6.1 PLATFORM PROVIDERS 66
5.6.2 SERVICE PROVIDERS 66
5.6.3 SOFTWARE TOOL AND FRAMEWORK PROVIDERS 66
5.6.4 REGULATORY BODIES 66
5.7 TECHNOLOGY ANALYSIS 67
5.7.1 KEY TECHNOLOGIES 67
5.7.1.1 Natural Language Processing (NLP) 67
5.7.1.2 Machine Learning (ML) 67
5.7.1.3 Deep learning 68
5.7.1.4 Speech recognition 68
5.7.2 COMPLEMENTARY TECHNOLOGIES 69
5.7.2.1 Big data analytics 69
5.7.2.2 Cloud computing 69
5.7.2.3 IoT 69
5.7.3 ADJACENT TECHNOLOGIES 70
5.7.3.1 Blockchain 70
5.7.3.2 Cybersecurity 70
5.8 PATENT ANALYSIS 71
5.8.1 METHODOLOGY 71
5.8.1.1 Patents type 71
5.8.1.2 Innovation and patent applications 71
5.8.1.2.1 Top 10 applicants in natural language understanding market 72
5.9 KEY CONFERENCES AND EVENTS, 2024–2025 76
5.10 REGULATORY LANDSCAPE 77
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
5.10.1.1 North America 81
5.10.1.1.1 US 81
5.10.1.1.2 Canada 82
5.10.1.2 Europe 82
5.10.1.3 Asia Pacific 82
5.10.1.3.1 China 82
5.10.1.3.2 India 82
5.10.1.3.3 Japan 82
5.10.1.3.4 South Korea 82
5.10.1.4 Middle East & Africa 83
5.10.1.4.1 UAE 83
5.10.1.4.2 KSA 83
5.10.1.5 Latin America 83
5.10.1.5.1 Brazil 83
5.10.1.5.2 Mexico 83
5.11 PORTER’S FIVE FORCES ANALYSIS 84
5.11.1 THREAT OF NEW ENTRANTS 85
5.11.2 THREAT OF SUBSTITUTES 85
5.11.3 BARGAINING POWER OF SUPPLIERS 85
5.11.4 BARGAINING POWER OF BUYERS 85
5.11.5 INTENSITY OF COMPETITION RIVALRY 85
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA 86
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 86
5.12.2 BUYING CRITERIA 87
5.13 NATURAL LANGUAGE UNDERSTANDING MARKET: EVOLUTION 87
5.14 TECHNOLOGY ROADMAP OF NATURAL LANGUAGE UNDERSTANDING MARKET 88
5.15 PHASES OF NATURAL LANGUAGE UNDERSTANDING 89
5.15.1 LEXICAL ANALYSIS 90
5.15.2 SYNTACTIC ANALYSIS (PARSING) 90
5.15.3 SEMANTIC ANALYSIS 90
5.15.4 DISCOURSE INTEGRATION 90
5.15.5 PRAGMATIC ANALYSIS 91
5.16 INVESTMENT AND FUNDING SCENARIO 91
5.17 CASE STUDY ANALYSIS 92
5.17.1 CLEARSCOPE LEVERAGED IBM WATSON FOR AUTOMATED SEO AND ACHIEVED SIGNIFICANT TRAFFIC GROWTH 92
5.17.2 VERBIO’S CALL AUTOMATION SOLUTION REVOLUTIONIZED MAJOR SPANISH BANKS’ CUSTOMER SERVICE 93
5.17.3 CORTICAL.IO’S SEMANTICPRO EXTRACT & ANALYZE SOLUTION STREAMLINED RFP PROCESSING AND BOOSTED RESPONSE TIMES AND INSIGHTS 93
5.17.4 OMILIA’S NLU TECHNOLOGY REVOLUTIONIZED VODAFONE GREECE’S CUSTOMER SERVICE EXPERIENCE 94
5.17.5 EXPERT.AI AND ASSOCIATED PRESS ELEVATED NEWS DISCOVERY WITH ADVANCED NATURAL LANGUAGE UNDERSTANDING SOLUTIONS 94
6 NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING 96
6.1 INTRODUCTION 97
6.1.1 OFFERING: NATURAL LANGUAGE UNDERSTANDING MARKET DRIVERS 97
6.2 SOLUTIONS 98
6.2.1 DIVERSE NLU OFFERINGS DRIVE INNOVATION IN LANGUAGE UNDERSTANDING TECHNOLOGIES GLOBALLY 98
6.2.2 PLATFORMS 100
6.2.3 SOFTWARE TOOLS & FRAMEWORKS 101
6.3 SOLUTION, BY DEPLOYMENT MODE 102
6.3.1 NLU MARKET SOLUTIONS ADAPT TO CLOUD AND ON-PREMISES DEPLOYMENT DEMANDS 102
6.3.2 CLOUD 103
6.3.3 ON-PREMISES 104
6.4 SERVICES 105
6.4.1 NLU MARKET SERVICES OPTIMIZE ADOPTION WITH PROFESSIONAL AND MANAGED EXPERTISE 105
6.4.2 PROFESSIONAL SERVICES 107
6.4.2.1 Training & consulting 108
6.4.2.2 System integration & implementation 109
6.4.2.3 Support & maintenance 110
6.4.3 MANAGED SERVICES 111
7 NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE 113
7.1 INTRODUCTION 114
7.1.1 TYPE: NATURAL LANGUAGE UNDERSTANDING MARKET DRIVERS 114
7.2 RULE-BASED 115
7.2.1 RULE-BASED NLU SYSTEMS DRIVE PRECISION AND COMPLIANCE IN STRUCTURED DATA ENVIRONMENTS 115
7.3 STATISTICAL 116
7.3.1 STATISTICAL NLU MODELS ADVANCE WITH MACHINE LEARNING FOR NUANCED LANGUAGE UNDERSTANDING 116
7.4 HYBRID 117
7.4.1 HYBRID NLU MODELS INTEGRATE RULES AND MACHINE LEARNING FOR VERSATILE APPLICATIONS 117
8 NATURAL LANGUAGE UNDERSTANDING MARKET, BY APPLICATION 119
8.1 INTRODUCTION 120
8.1.1 APPLICATION: NATURAL LANGUAGE UNDERSTANDING MARKET DRIVERS 120
8.2 CHATBOTS & VIRTUAL ASSISTANTS 121
8.2.1 NLU-POWERED CHATBOTS AND VIRTUAL ASSISTANTS TO STREAMLINE CUSTOMER INTERACTIONS AND TASKS 121
8.3 CUSTOMER EXPERIENCE MANAGEMENT 123
8.3.1 RISING DEMAND FOR PERSONALIZED CUSTOMER INTERACTIONS TO DRIVE NLU SOLUTIONS 123
8.4 TEXT ANALYSIS 124
8.4.1 GROWING DEMAND FOR ACTIONABLE INSIGHTS FROM UNSTRUCTURED TEXT TO DRIVE NLU ADOPTION 124
8.5 SENTIMENT ANALYSIS 125
8.5.1 REAL-TIME SENTIMENT INSIGHTS DRIVE STRATEGIC DECISIONS AND ENHANCE CUSTOMER ENGAGEMENT 125
8.6 IVR & MESSAGE ROUTING 126
8.6.1 EFFICIENT CALL ROUTING AND 24/7 SERVICE DRIVE ADOPTION OF NLU-ENHANCED IVR SYSTEMS 126
8.7 DATA CAPTURE 127
8.7.1 EFFICIENT DATA ENTRY AUTOMATION DRIVES ADOPTION OF NLU-POWERED DATA CAPTURE 127
8.8 MACHINE TRANSLATION 128
8.8.1 IMPROVED GLOBAL COMMUNICATION THROUGH ACCURATE, CONTEXT-AWARE MACHINE TRANSLATIONS 128
8.9 OTHER APPLICATIONS 130
9 NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL 131
9.1 INTRODUCTION 132
9.1.1 VERTICAL: NATURAL LANGUAGE UNDERSTANDING MARKET DRIVERS 132
9.2 BFSI 134
9.2.1 INTEGRATION OF AI-DRIVEN NLU TO ENHANCE CUSTOMER INTERACTIONS IN BFSI 134
9.2.2 FRAUD DETECTION & PREVENTION 135
9.2.3 ALGORITHMIC TRADING 135
9.2.4 RISK ASSESSMENT 136
9.2.5 COMPLIANCE & REGULATORY MONITORING 136
9.2.6 INSURANCE CLAIMS PROCESSING 136
9.3 HEALTHCARE & LIFE SCIENCES 137
9.3.1 NLU TO ENHANCE HEALTHCARE DIAGNOSTICS AND RESEARCH THROUGH ADVANCED DATA ANALYSIS 137
9.3.2 CLINICAL DOCUMENTATION 138
9.3.3 DISEASE DETECTION & SURVEILLANCE 138
9.3.4 CLINICAL DECISION SUPPORT 138
9.3.5 DRUG DISCOVERY & DEVELOPMENT 138
9.3.6 HEALTHCARE DATA MINING AND QUERY UNDERSTANDING 139
9.4 RETAIL & ECOMMERCE 139
9.4.1 GROWING DEMAND FOR PERSONALIZED SHOPPING EXPERIENCES TO DRIVE NLU ADOPTION 139
9.4.2 CUSTOMER SUPPORT & ENGAGEMENT 140
9.4.3 SENTIMENT ANALYSIS 140
9.4.4 PERSONALIZED RECOMMENDATION 141
9.4.5 SEARCH ENGINE OPTIMIZATION 141
9.4.6 SUPPLY CHAIN MANAGEMENT 141
9.5 IT & ITES 142
9.5.1 ADVANCED NLU SOLUTIONS TO STREAMLINE IT OPERATIONS AND CUSTOMER ENGAGEMENT 142
9.5.2 IT HELP DESK AUTOMATION 143
9.5.3 KNOWLEDGE MANAGEMENT 143
9.5.4 SOFTWARE DEVELOPMENT 144
9.5.5 PROJECT MANAGEMENT 144
9.6 TRANSPORTATION & LOGISTICS 144
9.6.1 NLU TO TRANSFORM LOGISTICS OPERATIONS WITH REAL-TIME INTELLIGENCE AND AUTOMATION 144
9.6.2 ROUTE OPTIMIZATION 145
9.6.3 FLEET MANAGEMENT 146
9.6.4 INVENTORY VISIBILITY 146
9.6.5 CUSTOMER SUPPORT AND TRACKING 146
9.7 GOVERNMENT & PUBLIC SECTOR 147
9.7.1 NLU TO DRIVE EFFICIENCY AND CITIZEN ENGAGEMENT IN GOVERNMENT SERVICES 147
9.7.2 PUBLIC SERVICES 148
9.7.3 SECURITY & INTELLIGENCE 148
9.7.4 COMPLIANCE & LEGAL DOCUMENT MANAGEMENT 148
9.7.5 INTELLIGENCE ANALYSIS & THREAT DETECTION 149
9.8 MEDIA & ENTERTAINMENT 149
9.8.1 DEMAND FOR PERSONALIZED CONTENT EXPERIENCES TO DRIVE NLU ADOPTION 149
9.8.2 CONTENT PERSONALIZATION 150
9.8.3 NEWS & CONTENT ANALYSIS 151
9.8.4 AUDIENCE SENTIMENT ANALYSIS 151
9.8.5 AUTOMATED CONTENT TAGGING AND CLASSIFICATION 151
9.9 MANUFACTURING 152
9.9.1 DEMAND FOR OPERATIONAL EFFICIENCY AND PREDICTIVE MAINTENANCE DRIVES NLU ADOPTION IN MANUFACTURING 152
9.9.2 SUPPLY CHAIN OPTIMIZATION 153
9.9.3 PRODUCTION OPTIMIZATION 153
9.9.4 MAINTENANCE & PREDICTIVE ANALYTICS 153
9.9.5 QUALITY CONTROL & DEFECT DETECTION 154
9.10 TELECOMMUNICATION 154
9.10.1 NLU ENHANCES TELECOM EFFICIENCY BY AUTOMATING CUSTOMER SUPPORT AND NETWORK MANAGEMENT 154
9.10.2 AUTOMATED CUSTOMER SERVICE 155
9.10.3 NETWORK MANAGEMENT 155
9.10.4 VIRTUAL CALL CENTERS 155
9.10.5 VOICE COMMAND AND CONTROL 156
9.11 OTHER VERTICALS 156
10 NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION 158
10.1 INTRODUCTION 159
10.2 NORTH AMERICA 160
10.2.1 MARKET DRIVERS 161
10.2.2 RECESSION IMPACT 161
10.2.3 US 167
10.2.3.1 Strong presence of leading tech companies to fuel market 167
10.2.4 CANADA 168
10.2.4.1 Government investment in AI adoption to drive technological advancement and competitiveness 168
10.3 EUROPE 169
10.3.1 MARKET DRIVERS 170
10.3.2 RECESSION IMPACT 170
10.3.3 UK 176
10.3.3.1 UK’s stringent AI regulations and supportive policies to drive NLU innovation 176
10.3.4 GERMANY 177
10.3.4.1 Robust R&D investments to drive market 177
10.3.5 FRANCE 178
10.3.5.1 Increased funding and government support to drive market 178
10.3.6 SPAIN 179
10.3.6.1 Collaboration between government and tech giants to drive NLU market 179
10.3.7 ITALY 180
10.3.7.1 Increased adoption of AI-driven solutions across Italian industries to drive market 180
10.3.8 REST OF EUROPE 181
10.4 ASIA PACIFIC 182
10.4.1 MARKET DRIVERS 182
10.4.2 RECESSION IMPACT 183
10.4.3 CHINA 189
10.4.3.1 Rapid development of AI-powered chatbots to drive market 189
10.4.4 JAPAN 190
10.4.4.1 Japan’s robust AI ecosystem and advanced technological infrastructure to enhance NLU adoption 190
10.4.5 INDIA 191
10.4.5.1 Increased government initiatives and diverse linguistic challenges to drive market 191
10.4.6 SOUTH KOREA 192
10.4.6.1 Robust AI infrastructure and government support to drive NLU innovation 192
10.4.7 ASEAN 193
10.4.7.1 Proactive AI strategies and robust digital economies to drive regional growth 193
10.4.8 REST OF ASIA PACIFIC 194
10.5 MIDDLE EAST & AFRICA 195
10.5.1 MARKET DRIVERS 195
10.5.2 RECESSION IMPACT 196
10.5.3 MIDDLE EAST 202
10.5.3.1 UAE 203
10.5.3.1.1 National AI strategy to drive NLU technology growth 203
10.5.3.2 Saudi Arabia 204
10.5.3.2.1 Vision 2030 and strategic AI partnerships to drive NLU growth 204
10.5.3.3 Turkey 205
10.5.3.3.1 Increasing awareness of shipping companies to effectively manage complex shipping operations 205
10.5.3.4 Qatar 206
10.5.3.4.1 National AI strategy and robust startup ecosystem to drive NLU market 206
10.5.3.5 Rest of Middle East 207
10.5.4 AFRICA 207
10.6 LATIN AMERICA 208
10.6.1 MARKET DRIVERS 208
10.6.2 RECESSION IMPACT 209
10.6.3 BRAZIL 214
10.6.3.1 National AI strategy and regulatory framework to drive NLU market 214
10.6.4 MEXICO 215
10.6.4.1 Government initiatives toward technological advancements to boost growth 215
10.6.5 ARGENTINA 216
10.6.5.1 Robust tech ecosystem and governmental support to drive growth 216
10.6.6 REST OF LATIN AMERICA 217
11 COMPETITIVE LANDSCAPE 219
11.1 OVERVIEW 219
11.2 KEY PLAYER STRATEGIES 219
11.3 REVENUE ANALYSIS 220
11.4 MARKET SHARE ANALYSIS 221
11.4.1 MARKET RANKING ANALYSIS 222
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS 224
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 224
11.6.1 STARS 224
11.6.2 EMERGING LEADERS 224
11.6.3 PERVASIVE PLAYERS 225
11.6.4 PARTICIPANTS 225
11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 226
11.6.5.1 Company footprint 226
11.6.5.2 Region footprint 227
11.6.5.3 Offering footprint 228
11.6.5.4 Application footprint 229
11.6.5.5 Vertical footprint 230
11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 231
11.7.1 PROGRESSIVE COMPANIES 231
11.7.2 RESPONSIVE COMPANIES 231
11.7.3 DYNAMIC COMPANIES 231
11.7.4 STARTING BLOCKS 231
11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 232
11.7.5.1 Detailed list of key startups/SMEs 232
11.7.5.2 Competitive benchmarking of key startups/SMEs 233
11.8 COMPETITIVE SCENARIOS AND TRENDS 234
11.8.1 PRODUCT LAUNCHES & ENHANCEMENTS 234
11.8.2 DEALS 236
11.9 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS 239
12 COMPANY PROFILES 241
12.1 INTRODUCTION 241
12.2 KEY PLAYERS 241
12.2.1 MICROSOFT 241
12.2.1.1 Business overview 241
12.2.1.2 Products/Solutions/Services offered 243
12.2.1.3 Recent developments 244
12.2.1.4 MnM view 247
12.2.1.4.1 Key strengths 247
12.2.1.4.2 Strategic choices 247
12.2.1.4.3 Weaknesses and competitive threats 247
12.2.2 GOOGLE 248
12.2.2.1 Business overview 248
12.2.2.2 Products/Solutions/Services offered 249
12.2.2.3 Recent developments 250
12.2.2.4 MnM view 254
12.2.2.4.1 Key strengths 254
12.2.2.4.2 Strategic choices 255
12.2.2.4.3 Weaknesses and competitive threats 255
12.2.3 IBM 256
12.2.3.1 Business overview 256
12.2.3.2 Products/Solutions/Services offered 257
12.2.3.3 Recent developments 258
12.2.3.4 MnM view 261
12.2.3.4.1 Key strengths 261
12.2.3.4.2 Strategic choices 261
12.2.3.4.3 Weaknesses and competitive threats 261
12.2.4 AWS 262
12.2.4.1 Business overview 262
12.2.4.2 Products/Solutions/Services offered 263
12.2.4.3 Recent developments 263
12.2.4.4 MnM view 266
12.2.4.4.1 Key strengths 266
12.2.4.4.2 Strategic choices 266
12.2.4.4.3 Weaknesses and competitive threats 266
12.2.5 ORACLE 267
12.2.5.1 Business overview 267
12.2.5.2 Products/Solutions/Services offered 268
12.2.5.3 Recent developments 269
12.2.5.4 MnM view 271
12.2.5.4.1 Key strengths 271
12.2.5.4.2 Strategic choices 271
12.2.5.4.3 Weaknesses and competitive threats 271
12.2.6 SALESFORCE 272
12.2.6.1 Business overview 272
12.2.6.2 Products/Solutions/Services offered 273
12.2.6.3 Recent developments 274
12.2.7 SAS INSTITUTE 276
12.2.7.1 Business overview 276
12.2.7.2 Products/Solutions/Services offered 276
12.2.7.3 Recent developments 277
12.2.8 OPENAI 278
12.2.8.1 Business overview 278
12.2.8.2 Products/Solutions/Services offered 278
12.2.8.3 Recent developments 279
12.2.9 META 282
12.2.9.1 Business overview 282
12.2.9.2 Products/Solutions/Services offered 283
12.2.9.3 Recent developments 284
12.2.10 SOUNDHOUND AI 288
12.2.10.1 Business overview 288
12.2.10.2 Products/Solutions/Services offered 289
12.2.10.3 Recent developments 291
12.3 KEY PLAYERS 296
12.3.1 IQVIA 296
12.3.2 LIVEPERSON 297
12.3.3 HAPTIK 298
12.3.4 KAPICHE 298
12.3.5 RASA 299
12.3.6 MINDMELD 299
12.3.7 HUGGING FACE 300
12.3.8 CONVERSICA 300
12.3.9 EXPERT.AI 301
12.3.10 VERBIO TECHNOLOGIES 301
12.3.11 WOLFRAM 302
12.3.12 CORTICAL.IO 302
12.3.13 OMILIA 303
12.3.14 COGNIGY 303
12.3.15 PLASTICITY 304
12.4 STARTUPS/SMES 305
12.4.1 AFFORAI 305
12.4.2 TUNE AI 305
12.4.3 VERBIT.AI 306
12.4.4 SYNTHESYS 306
12.4.5 PICOVOICE 307
12.4.6 SYMBL.AI 307
12.4.7 TISANE LABS 308
12.4.8 PROSA.AI 308
12.4.9 ABACUS.AI 309
12.4.10 FORETHOUGHT 309
13 ADJACENT AND RELATED MARKETS 310
13.1 INTRODUCTION 310
13.2 NATURAL LANGUAGE PROCESSING MARKET—GLOBAL FORECAST TO 2028 310
13.2.1 MARKET DEFINITION 310
13.2.2 MARKET OVERVIEW 310
13.2.2.1 Natural language processing market, by offering 312
13.2.2.2 Natural language processing market, by type 313
13.2.2.3 Natural language processing market, by application 313
13.2.2.4 Natural language processing market, by technology 314
13.2.2.5 Natural language processing market, by vertical 315
13.2.2.6 Natural language processing market, by region 316
13.3 CONVERSATIONAL AI MARKET—GLOBAL FORECAST TO 2030 317
13.3.1 MARKET DEFINITION 317
13.3.2 MARKET OVERVIEW 318
13.3.2.1 Conversational AI market, by offering 319
13.3.2.2 Conversational AI market, by business function 320
13.3.2.3 Conversational AI market, by agent type 321
13.3.2.4 Conversational AI market, by integration mode 322
13.3.2.5 Conversational AI market, by vertical 322
13.3.2.6 Conversational AI market, by region 324
14 APPENDIX 325
14.1 DISCUSSION GUIDE 325
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 330
14.3 CUSTOMIZATION OPTIONS 332
14.4 RELATED REPORTS 332
14.5 AUTHOR DETAILS 333
LIST OF TABLES
TABLE 1 USD EXCHANGE RATE, 2019–2023 36
TABLE 2 PRIMARY INTERVIEWS 39
TABLE 3 FACTOR ANALYSIS 46
TABLE 4 RECESSION IMPACT ON NATURAL LANGUAGE UNDERSTANDING MARKET 48
TABLE 5 NATURAL LANGUAGE UNDERSTANDING MARKET SIZE AND GROWTH RATE,
2019–2023 (USD MILLION, Y-O-Y) 51
TABLE 6 NATURAL LANGUAGE UNDERSTANDING MARKET SIZE AND GROWTH RATE,
2024–2029 (USD MILLION, Y-O-Y) 51
TABLE 7 AVERAGE SELLING PRICE TREND OF KEY PLAYERS FOR TOP THREE APPLICATIONS 63
TABLE 8 INDICATIVE PRICING LEVELS OF NATURAL LANGUAGE UNDERSTANDING SOLUTIONS, BY OFFERING 64
TABLE 9 NATURAL LANGUAGE UNDERSTANDING MARKET: ECOSYSTEM 66
TABLE 10 NATURAL LANGUAGE UNDERSTANDING MARKET: GLOBAL PATENTS, 2014–2024 71
TABLE 11 TOP TWENTY PATENT OWNERS IN LAST TEN YEARS, 2014–2024 73
TABLE 12 LIST OF PATENTS IN NATURAL LANGUAGE UNDERSTANDING MARKET, 2022–2024 73
TABLE 13 NATURAL LANGUAGE UNDERSTANDING MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2024–2025 76
TABLE 14 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 15 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 16 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80
TABLE 17 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80
TABLE 18 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
TABLE 19 PORTER’S FIVE FORCES IMPACT ON NATURAL LANGUAGE UNDERSTANDING MARKET 84
TABLE 20 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE
VERTICALS (%) 86
TABLE 21 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 87
TABLE 22 SHORT-TERM ROADMAP (FOR NEXT FIVE YEARS) 88
TABLE 23 LONG-TERM ROADMAP (BEYOND NEXT FIVE YEARS) 89
TABLE 24 NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 98
TABLE 25 NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 98
TABLE 26 NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION,
2019–2023 (USD MILLION) 99
TABLE 27 NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION,
2024–2029 (USD MILLION) 99
TABLE 28 SOLUTIONS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2019–2023 (USD MILLION) 99
TABLE 29 SOLUTIONS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2024–2029 (USD MILLION) 99
TABLE 30 PLATFORMS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 100
TABLE 31 PLATFORMS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 100
TABLE 32 SOFTWARE TOOLS & FRAMEWORKS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 101
TABLE 33 SOFTWARE TOOLS & FRAMEWORKS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 101
TABLE 34 NATURAL LANGUAGE UNDERSTANDING SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 102
TABLE 35 NATURAL LANGUAGE UNDERSTANDING SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 103
TABLE 36 CLOUD: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2019–2023 (USD MILLION) 103
TABLE 37 CLOUD: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2024–2029 (USD MILLION) 104
TABLE 38 ON-PREMISES: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 104
TABLE 39 ON-PREMISES: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 105
TABLE 40 NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE,
2019–2023 (USD MILLION) 106
TABLE 41 NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE,
2024–2029 (USD MILLION) 106
TABLE 42 SERVICES: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2019–2023 (USD MILLION) 106
TABLE 43 SERVICES: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2024–2029 (USD MILLION) 106
TABLE 44 NATURAL LANGUAGE UNDERSTANDING MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 107
TABLE 45 NATURAL LANGUAGE UNDERSTANDING MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 108
TABLE 46 PROFESSIONAL SERVICES: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 108
TABLE 47 PROFESSIONAL SERVICES: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 108
TABLE 48 TRAINING & CONSULTING: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 109
TABLE 49 TRAINING & CONSULTING: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 109
TABLE 50 SYSTEM INTEGRATION & IMPLEMENTATION: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 110
TABLE 51 SYSTEM INTEGRATION & IMPLEMENTATION: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 110
TABLE 52 SUPPORT & MAINTENANCE: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 111
TABLE 53 SUPPORT & MAINTENANCE: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 111
TABLE 54 MANAGED SERVICES: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 112
TABLE 55 MANAGED SERVICES: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 112
TABLE 56 NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE,
2019–2023 (USD MILLION) 115
TABLE 57 NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE,
2024–2029 (USD MILLION) 115
TABLE 58 RULE-BASED: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 115
TABLE 59 RULE-BASED: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 116
TABLE 60 STATISTICAL: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 116
TABLE 61 STATISTICAL: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 117
TABLE 62 HYBRID: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2019–2023 (USD MILLION) 117
TABLE 63 HYBRID: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2024–2029 (USD MILLION) 118
TABLE 64 NATURAL LANGUAGE UNDERSTANDING MARKET, BY APPLICATION,
2019–2023 (USD MILLION) 121
TABLE 65 NATURAL LANGUAGE UNDERSTANDING MARKET, BY APPLICATION,
2024–2029 (USD MILLION) 121
TABLE 66 CHATBOTS & VIRTUAL ASSISTANTS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 122
TABLE 67 CHATBOTS & VIRTUAL ASSISTANTS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 122
TABLE 68 CUSTOMER EXPERIENCE MANAGEMENT: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 123
TABLE 69 CUSTOMER EXPERIENCE MANAGEMENT: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 124
TABLE 70 TEXT ANALYSIS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 125
TABLE 71 TEXT ANALYSIS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 125
TABLE 72 SENTIMENT ANALYSIS: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 126
TABLE 73 SENTIMENT ANALYSIS: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 126
TABLE 74 IVR & MESSAGE ROUTING: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 127
TABLE 75 IVR & MESSAGE ROUTING: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 127
TABLE 76 DATA CAPTURE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 128
TABLE 77 DATA CAPTURE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 128
TABLE 78 MACHINE TRANSLATION: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 129
TABLE 79 MACHINE TRANSLATION: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 129
TABLE 80 OTHER APPLICATIONS: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 130
TABLE 81 OTHER APPLICATIONS: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 130
TABLE 82 NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL,
2019–2023 (USD MILLION) 133
TABLE 83 NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL,
2024–2029 (USD MILLION) 134
TABLE 84 BFSI: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2019–2023 (USD MILLION) 135
TABLE 85 BFSI: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2024–2029 (USD MILLION) 135
TABLE 86 HEALTHCARE & LIFE SCIENCES: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 137
TABLE 87 HEALTHCARE & LIFE SCIENCES: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 137
TABLE 88 RETAIL & ECOMMERCE: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 140
TABLE 89 RETAIL & ECOMMERCE: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 140
TABLE 90 IT & ITES: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2019–2023 (USD MILLION) 142
TABLE 91 IT & ITES: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2024–2029 (USD MILLION) 143
TABLE 92 TRANSPORTATION & LOGISTICS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 145
TABLE 93 TRANSPORTATION & LOGISTICS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 145
TABLE 94 GOVERNMENT & PUBLIC SECTOR: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 147
TABLE 95 GOVERNMENT & PUBLIC SECTOR: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 148
TABLE 96 MEDIA & ENTERTAINMENT: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 150
TABLE 97 MEDIA & ENTERTAINMENT: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 150
TABLE 98 MANUFACTURING: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 152
TABLE 99 MANUFACTURING: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 152
TABLE 100 TELECOMMUNICATION: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2019–2023 (USD MILLION) 154
TABLE 101 TELECOMMUNICATION: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY REGION, 2024–2029 (USD MILLION) 155
TABLE 102 OTHER VERTICALS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2019–2023 (USD MILLION) 157
TABLE 103 OTHER VERTICALS: NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION, 2024–2029 (USD MILLION) 157
TABLE 104 NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2019–2023 (USD MILLION) 160
TABLE 105 NATURAL LANGUAGE UNDERSTANDING MARKET, BY REGION,
2024–2029 (USD MILLION) 160
TABLE 106 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 162
TABLE 107 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 162
TABLE 108 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 163
TABLE 109 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 163
TABLE 110 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION, 2019–2023 (USD MILLION) 163
TABLE 111 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 163
TABLE 112 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 164
TABLE 113 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 164
TABLE 114 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE, 2019–2023 (USD MILLION) 164
TABLE 115 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE, 2024–2029 (USD MILLION) 164
TABLE 116 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 165
TABLE 117 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 165
TABLE 118 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE, 2019–2023 (USD MILLION) 165
TABLE 119 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE, 2024–2029 (USD MILLION) 165
TABLE 120 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY APPLICATION, 2019–2023 (USD MILLION) 166
TABLE 121 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY APPLICATION, 2024–2029 (USD MILLION) 166
TABLE 122 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 167
TABLE 123 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 167
TABLE 124 US: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 168
TABLE 125 US: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 168
TABLE 126 CANADA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 169
TABLE 127 CANADA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 169
TABLE 128 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 171
TABLE 129 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 171
TABLE 130 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 171
TABLE 131 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 171
TABLE 132 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION,
2019–2023 (USD MILLION) 172
TABLE 133 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION,
2024–2029 (USD MILLION) 172
TABLE 134 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 172
TABLE 135 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 172
TABLE 136 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE,
2019–2023 (USD MILLION) 173
TABLE 137 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE,
2024–2029 (USD MILLION) 173
TABLE 138 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 173
TABLE 139 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 173
TABLE 140 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE,
2019–2023 (USD MILLION) 174
TABLE 141 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE,
2024–2029 (USD MILLION) 174
TABLE 142 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 174
TABLE 143 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 175
TABLE 144 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL,
2019–2023 (USD MILLION) 175
TABLE 145 EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL,
2024–2029 (USD MILLION) 176
TABLE 146 UK: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 177
TABLE 147 UK: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 177
TABLE 148 GERMANY: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 178
TABLE 149 GERMANY: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 178
TABLE 150 FRANCE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 179
TABLE 151 FRANCE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 179
TABLE 152 SPAIN: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 180
TABLE 153 SPAIN: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 180
TABLE 154 ITALY: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 181
TABLE 155 ITALY: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 181
TABLE 156 REST OF EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 181
TABLE 157 REST OF EUROPE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 182
TABLE 158 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 184
TABLE 159 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 185
TABLE 160 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 185
TABLE 161 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 185
TABLE 162 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION, 2019–2023 (USD MILLION) 185
TABLE 163 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 186
TABLE 164 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING SOLUTIONS MARKET,
BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 186
TABLE 165 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING SOLUTIONS MARKET,
BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 186
TABLE 166 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE, 2019–2023 (USD MILLION) 186
TABLE 167 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE, 2024–2029 (USD MILLION) 187
TABLE 168 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 187
TABLE 169 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 187
TABLE 170 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE,
2019–2023 (USD MILLION) 187
TABLE 171 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE,
2024–2029 (USD MILLION) 188
TABLE 172 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 188
TABLE 173 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 188
TABLE 174 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 189
TABLE 175 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 189
TABLE 176 CHINA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 190
TABLE 177 CHINA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 190
TABLE 178 JAPAN: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 191
TABLE 179 JAPAN: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 191
TABLE 180 INDIA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 192
TABLE 181 INDIA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 192
TABLE 182 SOUTH KOREA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 193
TABLE 183 SOUTH KOREA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 193
TABLE 184 ASEAN: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 194
TABLE 185 ASEAN: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 194
TABLE 186 REST OF ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY OFFERING, 2019–2023 (USD MILLION) 195
TABLE 187 REST OF ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY OFFERING, 2024–2029 (USD MILLION) 195
TABLE 188 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY SUB-REGION, 2019–2023 (USD MILLION) 196
TABLE 189 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY SUB-REGION, 2024–2029 (USD MILLION) 197
TABLE 190 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY COUNTRY, 2019–2023 (USD MILLION) 197
TABLE 191 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY COUNTRY, 2024–2029 (USD MILLION) 197
TABLE 192 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY OFFERING, 2019–2023 (USD MILLION) 197
TABLE 193 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY OFFERING, 2024–2029 (USD MILLION) 198
TABLE 194 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY SOLUTION, 2019–2023 (USD MILLION) 198
TABLE 195 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY SOLUTION, 2024–2029 (USD MILLION) 198
TABLE 196 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 198
TABLE 197 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 199
TABLE 198 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY SERVICE, 2019–2023 (USD MILLION) 199
TABLE 199 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY SERVICE, 2024–2029 (USD MILLION) 199
TABLE 200 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 199
TABLE 201 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 200
TABLE 202 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY TYPE, 2019–2023 (USD MILLION) 200
TABLE 203 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY TYPE, 2024–2029 (USD MILLION) 200
TABLE 204 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY APPLICATION, 2019–2023 (USD MILLION) 201
TABLE 205 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY APPLICATION, 2024–2029 (USD MILLION) 201
TABLE 206 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY VERTICAL, 2019–2023 (USD MILLION) 202
TABLE 207 MIDDLE EAST & AFRICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY VERTICAL, 2024–2029 (USD MILLION) 202
TABLE 208 UAE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 204
TABLE 209 UAE: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 204
TABLE 210 SAUDI ARABIA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 205
TABLE 211 SAUDI ARABIA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 205
TABLE 212 TURKEY: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 205
TABLE 213 TURKEY: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 206
TABLE 214 QATAR: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 206
TABLE 215 QATAR: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 207
TABLE 216 REST OF MIDDLE EAST: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY OFFERING, 2019–2023 (USD MILLION) 207
TABLE 217 REST OF MIDDLE EAST: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY OFFERING, 2024–2029 (USD MILLION) 207
TABLE 218 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 209
TABLE 219 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 210
TABLE 220 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 210
TABLE 221 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 210
TABLE 222 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION, 2019–2023 (USD MILLION) 210
TABLE 223 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 211
TABLE 224 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING SOLUTIONS MARKET,
BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 211
TABLE 225 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING SOLUTIONS MARKET,
BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 211
TABLE 226 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE, 2019–2023 (USD MILLION) 211
TABLE 227 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY SERVICE, 2024–2029 (USD MILLION) 212
TABLE 228 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 212
TABLE 229 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 212
TABLE 230 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE, 2019–2023 (USD MILLION) 212
TABLE 231 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY TYPE,
2024–2029 (USD MILLION) 213
TABLE 232 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY APPLICATION, 2019–2023 (USD MILLION) 213
TABLE 233 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY APPLICATION, 2024–2029 (USD MILLION) 213
TABLE 234 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 214
TABLE 235 LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 214
TABLE 236 BRAZIL: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 215
TABLE 237 BRAZIL: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 215
TABLE 238 MEXICO: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2019–2023 (USD MILLION) 216
TABLE 239 MEXICO: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING,
2024–2029 (USD MILLION) 216
TABLE 240 ARGENTINA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 217
TABLE 241 ARGENTINA: NATURAL LANGUAGE UNDERSTANDING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 217
TABLE 242 REST OF LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY OFFERING, 2019–2023 (USD MILLION) 217
TABLE 243 REST OF LATIN AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET,
BY OFFERING, 2024–2029 (USD MILLION) 218
TABLE 244 OVERVIEW OF STRATEGIES ADOPTED BY KEY NATURAL LANGUAGE UNDERSTANDING VENDORS 219
TABLE 245 NATURAL LANGUAGE UNDERSTANDING MARKET: DEGREE OF COMPETITION 222
TABLE 246 NATURAL LANGUAGE UNDERSTANDING MARKET: REGION FOOTPRINT 227
TABLE 247 NATURAL LANGUAGE UNDERSTANDING MARKET: OFFERING FOOTPRINT 228
TABLE 248 NATURAL LANGUAGE UNDERSTANDING MARKET: APPLICATION FOOTPRINT 229
TABLE 249 NATURAL LANGUAGE UNDERSTANDING MARKET: VERTICAL FOOTPRINT 230
TABLE 250 NATURAL LANGUAGE UNDERSTANDING MARKET: DETAILED LIST OF KEY STARTUPS/SMES 232
TABLE 251 NATURAL LANGUAGE UNDERSTANDING MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 233
TABLE 252 NATURAL LANGUAGE UNDERSTANDING MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, JANUARY 2021–JUNE 2024 234
TABLE 253 NATURAL LANGUAGE UNDERSTANDING MARKET: DEALS,
JANUARY 2021–JUNE 2024 236
TABLE 254 MICROSOFT: COMPANY OVERVIEW 242
TABLE 255 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 243
TABLE 256 MICROSOFT: PRODUCT LAUNCHES & ENHANCEMENTS 244
TABLE 257 MICROSOFT: DEALS 245
TABLE 258 GOOGLE: COMPANY OVERVIEW 248
TABLE 259 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 249
TABLE 260 GOOGLE: PRODUCT LAUNCHES & ENHANCEMENTS 250
TABLE 261 GOOGLE: DEALS 251
TABLE 262 IBM: COMPANY OVERVIEW 256
TABLE 263 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 257
TABLE 264 IBM: PRODUCT LAUNCHES & ENHANCEMENTS 258
TABLE 265 IBM: DEALS 259
TABLE 266 AWS: COMPANY OVERVIEW 262
TABLE 267 AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 263
TABLE 268 AWS: PRODUCT LAUNCHES & ENHANCEMENTS 263
TABLE 269 AWS: DEALS 265
TABLE 270 ORACLE: COMPANY OVERVIEW 267
TABLE 271 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 268
TABLE 272 ORACLE: PRODUCT LAUNCHES & ENHANCEMENTS 269
TABLE 273 ORACLE: DEALS 270
TABLE 274 SALESFORCE: COMPANY OVERVIEW 272
TABLE 275 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 273
TABLE 276 SALESFORCE: PRODUCT LAUNCHES & ENHANCEMENTS 274
TABLE 277 SALESFORCE: DEALS 275
TABLE 278 SAS INSTITUTE: COMPANY OVERVIEW 276
TABLE 279 SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 276
TABLE 280 SAS INSTITUTE: PRODUCT LAUNCHES & ENHANCEMENTS 277
TABLE 281 SAS INSTITUTE: DEALS 277
TABLE 282 OPENAI: COMPANY OVERVIEW 278
TABLE 283 OPENAI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 278
TABLE 284 OPENAI: PRODUCT LAUNCHES & ENHANCEMENTS 279
TABLE 285 OPENAI: DEALS 280
TABLE 286 META: COMPANY OVERVIEW 282
TABLE 287 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED 283
TABLE 288 META: PRODUCT LAUNCHES & ENHANCEMENTS 284
TABLE 289 META: DEALS 286
TABLE 290 SOUNDHOUND AI: COMPANY OVERVIEW 288
TABLE 291 SOUNDHOUND AI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 289
TABLE 292 SOUNDHOUND AI: PRODUCT LAUNCHES & ENHANCEMENTS 291
TABLE 293 SOUNDHOUND AI: DEALS 293
TABLE 294 NATURAL LANGUAGE PROCESSING MARKET SIZE AND GROWTH RATE,
2017–2022 (USD MILLION, Y-O-Y) 312
TABLE 295 NATURAL LANGUAGE PROCESSING MARKET SIZE AND GROWTH RATE,
2023–2028 (USD MILLION, Y-O-Y) 312
TABLE 296 NATURAL LANGUAGE PROCESSING MARKET, BY OFFERING,
2017–2022 (USD MILLION) 312
TABLE 297 NATURAL LANGUAGE PROCESSING MARKET, BY OFFERING,
2023–2028 (USD MILLION) 312
TABLE 298 NATURAL LANGUAGE PROCESSING MARKET, BY TYPE, 2017–2022 (USD MILLION) 313
TABLE 299 NATURAL LANGUAGE PROCESSING MARKET, BY TYPE, 2023–2028 (USD MILLION) 313
TABLE 300 NATURAL LANGUAGE PROCESSING MARKET, BY APPLICATION,
2017–2022 (USD MILLION) 314
TABLE 301 NATURAL LANGUAGE PROCESSING MARKET, BY APPLICATION,
2023–2028 (USD MILLION) 314
TABLE 302 NATURAL LANGUAGE PROCESSING MARKET, BY TECHNOLOGY,
2017–2022 (USD MILLION) 315
TABLE 303 NATURAL LANGUAGE PROCESSING MARKET, BY TECHNOLOGY,
2023–2028 (USD MILLION) 315
TABLE 304 NATURAL LANGUAGE PROCESSING MARKET, BY VERTICAL,
2017–2022 (USD MILLION) 316
TABLE 305 NATURAL LANGUAGE PROCESSING MARKET, BY VERTICAL,
2023–2028 (USD MILLION) 316
TABLE 306 NATURAL LANGUAGE PROCESSING MARKET, BY REGION,
2017–2022 (USD MILLION) 317
TABLE 307 NATURAL LANGUAGE PROCESSING MARKET, BY REGION,
2023–2028 (USD MILLION) 317
TABLE 308 GLOBAL CONVERSATIONAL AI MARKET SIZE AND GROWTH RATE,
2019–2023 (USD MILLION, Y-O-Y) 319
TABLE 309 GLOBAL CONVERSATIONAL AI MARKET SIZE AND GROWTH RATE,
2024–2030 (USD MILLION, Y-O-Y) 319
TABLE 310 CONVERSATIONAL AI MARKET, BY OFFERING, 2019–2023 (USD MILLION) 319
TABLE 311 CONVERSATIONAL AI MARKET, BY OFFERING, 2024–2030 (USD MILLION) 320
TABLE 312 CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION,
2019–2023 (USD MILLION) 320
TABLE 313 CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION,
2024–2030 (USD MILLION) 320
TABLE 314 CONVERSATIONAL AI MARKET, BY CONVERSATIONAL AGENT TYPE,
2019–2023 (USD MILLION) 321
TABLE 315 CONVERSATIONAL AI MARKET, BY CONVERSATIONAL AGENT TYPE,
2024–2030 (USD MILLION) 321
TABLE 316 CONVERSATIONAL AI MARKET, BY INTEGRATION MODE,
2019–2023 (USD MILLION) 322
TABLE 317 CONVERSATIONAL AI MARKET, BY INTEGRATION MODE,
2024–2030 (USD MILLION) 322
TABLE 318 CONVERSATIONAL AI MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 323
TABLE 319 CONVERSATIONAL AI MARKET, BY VERTICAL, 2024–2030 (USD MILLION) 323
TABLE 320 CONVERSATIONAL AI MARKET, BY REGION, 2019–2023 (USD MILLION) 324
TABLE 321 CONVERSATIONAL AI MARKET, BY REGION, 2024–2030 (USD MILLION) 324
LIST OF FIGURES
FIGURE 1 NATURAL LANGUAGE UNDERSTANDING MARKET: RESEARCH DESIGN 38
FIGURE 2 NATURAL LANGUAGE UNDERSTANDING (NLU) MARKET: DATA TRIANGULATION 41
FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES 42
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE OF NLU MARKET SOLUTIONS/SERVICES 43
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL NLU MARKET SOLUTIONS/ SERVICES 43
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL NLU MARKET SOLUTIONS/SERVICES 44
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF NLU MARKET THROUGH OVERALL NLU MARKET SPENDING 45
FIGURE 8 SOLUTIONS SEGMENT TO HOLD LARGER MARKET SHARE THAN SERVICES SEGMENT IN 2024 51
FIGURE 9 SOFTWARE TOOLS & FRAMEWORKS SEGMENT TO LEAD MARKET IN 2024 52
FIGURE 10 CLOUD SEGMENT TO HOLD LARGER MARKET SHARE THAN ON-PREMISES SEGMENT IN 2024 52
FIGURE 11 PROFESSIONAL SERVICES SEGMENT TO HOLD LARGER MARKET SHARE THAN MANAGED SERVICES SEGMENT IN 2024 52
FIGURE 12 SYSTEM INTEGRATION & IMPLEMENTATION SEGMENT TO LEAD MARKET IN 2024 53
FIGURE 13 STATISTICAL SEGMENT TO LEAD MARKET IN 2024 53
FIGURE 14 TEXT ANALYSIS SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2024 53
FIGURE 15 HEALTHCARE & LIFESCIENCES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 54
FIGURE 16 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 54
FIGURE 17 RISING DEMAND FOR PERSONALIZED INTERACTIONS TO DRIVE MARKET 55
FIGURE 18 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 55
FIGURE 19 SOLUTIONS AND BFSI SEGMENTS TO ACCOUNT FOR LARGEST MARKET SHARES
IN 2024 56
FIGURE 20 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 56
FIGURE 21 NATURAL LANGUAGE UNDERSTANDING MARKET: MARKET DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 57
FIGURE 22 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 62
FIGURE 23 AVERAGE SELLING PRICE TREND OF KEY PLAYERS FOR TOP THREE APPLICATIONS 63
FIGURE 24 NATURAL LANGUAGE UNDERSTANDING MARKET: SUPPLY CHAIN ANALYSIS 65
FIGURE 25 KEY PLAYERS IN NATURAL LANGUAGE UNDERSTANDING MARKET ECOSYSTEM 65
FIGURE 26 ANNUAL NUMBER OF PATENTS GRANTED OVER LAST 10 YEARS, 2014–2024 71
FIGURE 27 TOP TEN COMPANIES WITH HIGHEST PERCENTAGE OF PATENT APPLICATIONS FOR NATURAL LANGUAGE UNDERSTANDING MARKET, 2014–2024 72
FIGURE 28 REGIONAL ANALYSIS OF PATENTS GRANTED FOR NATURAL LANGUAGE UNDERSTANDING MARKET, 2014–2024 72
FIGURE 29 PORTER’S FIVE FORCES ANALYSIS: NATURAL LANGUAGE UNDERSTANDING MARKET 84
FIGURE 30 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS 86
FIGURE 31 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 87
FIGURE 32 EVOLUTION OF NATURAL LANGUAGE UNDERSTANDING MARKET 87
FIGURE 33 NATURAL LANGUAGE UNDERSTANDING MARKET: INVESTMENT LANDSCAPE 92
FIGURE 34 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 97
FIGURE 35 SOFTWARE TOOLS & FRAMEWORKS TO HOLD LARGER MARKET SIZE OF NLU SOLUTIONS 98
FIGURE 36 ON-PREMISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 102
FIGURE 37 MANAGED SERVICES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 105
FIGURE 38 TRAINING & CONSULTING SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 107
FIGURE 39 HYBRID SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 114
FIGURE 40 SENTIMENT ANALYSIS SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 120
FIGURE 41 HEALTHCARE & LIFESCIENCES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 133
FIGURE 42 INDIA TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 159
FIGURE 43 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 159
FIGURE 44 NORTH AMERICA: NATURAL LANGUAGE UNDERSTANDING MARKET SNAPSHOT 162
FIGURE 45 ASIA PACIFIC: NATURAL LANGUAGE UNDERSTANDING MARKET SNAPSHOT 184
FIGURE 46 REVENUE ANALYSIS FOR KEY COMPANIES IN PAST 5 YEARS 221
FIGURE 47 NATURAL LANGUAGE UNDERSTANDING MARKET: MARKET SHARE ANALYSIS 221
FIGURE 48 BRAND/PRODUCT COMPARATIVE ANALYSIS 224
FIGURE 49 NATURAL LANGUAGE UNDERSTANDING MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 225
FIGURE 50 NATURAL LANGUAGE UNDERSTANDING MARKET: COMPANY FOOTPRINT 226
FIGURE 51 NATURAL LANGUAGE UNDERSTANDING MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 232
FIGURE 52 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS 239
FIGURE 53 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS 240
FIGURE 54 MICROSOFT: COMPANY SNAPSHOT 242
FIGURE 55 GOOGLE: COMPANY SNAPSHOT 249
FIGURE 56 IBM: COMPANY SNAPSHOT 257
FIGURE 57 AWS: COMPANY SNAPSHOT 262
FIGURE 58 ORACLE: COMPANY SNAPSHOT 268
FIGURE 59 SALESFORCE: COMPANY SNAPSHOT 273
FIGURE 60 META: COMPANY SNAPSHOT 283
FIGURE 61 SOUNDHOUND AI: COMPANY SNAPSHOT 289
