디지털 사이니지 시장 – 2029년까지의 세계 예측

조사회사 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2024년07월

Digital Signage Market – Global Forecast to 2029

디지털 사이니지 시장 – 제품(비디오 월, 키오스크, 간판, 시스템 온칩), 디스플레이, 해상도(4K, 8K, FHD, HD), 소프트웨어, 디스플레이 크기, 용도, 지역별 및 시장 규모, 점유율, 산업 성장 분석 보고서 – 2029년 까지의 세계 예측
Digital Signage Market Size, Share & Industry Growth Analysis Report,by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays, Resolution (4K, 8K, FHD, HD), Software, Display Size, Application and Region – Global Forecast to 2029

　　　　주문/문의　　　　조사회사/라이센스/납기안내

Report Overview

The global digital signage market is projected to grow from USD 20.1 billion in 2024 to USD 27.3 billion by 2029, registering a CAGR of 6.3% during the forecast period.

전세계 디지털 사이니지 시장은 2024년 201억 달러에서 2029년까지 273억 달러로 성장할 것으로 예상되며, 예측 기간 동안 6.3%의 CAGR을 기록합니다.

Rising adoption of digital signage in commercial applications, increasing need for digital signage in infrastructural applications, growing demand for advanced display technologies such as 4K and 8K displays and constantly evolving technological advancements related to displays are some of the major factors driving the growth of the digital signage market.

“The outdoor installation location to dominate the market between 2024 and 2029.”

The development and growing usage of displays of various sizes with higher brightness and contrast is a major driver driving the growth of the outdoor digital signage market. Furthermore, significant improvements in display technologies have enabled market players to offer displays with longer product life that are less susceptible to the negative impacts of being outdoors. The rapid development of innovative displays is estimated to drive the market growth of outdoor digital signage.

“The above 52 inches is projected to grow at a significant growth rate during the forecast period.”

The above-52-inch segment is projected to expand at the highest CAGR between 2024 and 2029. Technological advancements in digital signage displays, coupled with consequent rise in demand for large displays for both indoor and outdoor applications, are major factors leading to the market growth of over 52 inches. Furthermore, rising urbanization in Asia-Pacific is driving the usage of outdoor digital signage displays for a range of applications. Furthermore, the increased usage of large-format OLED displays for retail and infrastructure applications is a prominent factor driving market expansion in the area.

“Asia Pacific  is likely to exhibit highest CAGR in the global digital signage market during the forecast period”

Asia Pacific is projected to expand at the highest CAGR during the forecast period. The growing penetration of technologies such as the Internet of Things (IoT) and other technologies that promote digital transformation across commercial, institutional, infrastructural, and industrial sectors has resulted in a boom in demand for digital signage in the region. Furthermore, significant urbanization and rising disposable incomes among consumers are projected to fuel the digital signage market growth in Asia Pacific..

Breakdown of profiles of primary participants:

• By Company Type: Tier 1 = 30%, Tier 2 = 50%, and Tier 3 = 20%
• By Designation: C-level Executives = 25%, Directors = 35%, and Others = 40%
• By Region: North America = 35%, Europe = 30%, Asia Pacific = 25%, and Rest of the World = 10%

The major companies in the digital signage market Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), LEYARD (China), and Sony Group Corporation (Japan) among others.

Research Coverage

The report segments the digital signage market and forecasts its size, by value, based on offering, display size, product type, installation location, application, enterprise size, and region (North America, Europe, Asia Pacific, and the Rest of the World). The report also comprehensively reviews market drivers, restraints, opportunities, and challenges in the digital signage market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Reasons to Buy the Report:

• Analysis of key drivers (growing adoption of digital signage in commercial applications, rising demand of demand signage in infrastructural applications, increasing demand for 4K and 8K resolution displays, and continuous technological advancements in displays), restraints (high cost of digital signage), opportunities (burgeoning infrastructure advancemnets in emerging economies, increasing popularity of digital signage in instituitional settings, and rising adoption of digital signage in industrial sector), and challenges (security concerns linked with digital signage, infrastructure-related issues associated with installation of digital signage solutions, and power consumption and environmental impact) influencing the growth of the digital signage market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the digital signage market
• Market Development: Comprehensive information about lucrative markets – the report analyses the digital signage market across varied regions.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the digital signage market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), LEYARD (China), and Sony Group Corporation (Japan). among others.

Digital Signage Market Size, Share & Industry Growth Analysis Report,by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays, Resolution (4K, 8K, FHD, HD), Software, Display Size, Application and Region – Global Forecast to 2029

디지털 사이니지 시장 – 제품(비디오 월, 키오스크, 간판, 시스템 온칩), 디스플레이, 해상도(4K, 8K, FHD, HD), 소프트웨어, 디스플레이 크기, 용도, 지역별 및 시장 규모, 점유율, 산업 성장 분석 보고서 – 2029년 까지의 세계 예측

Table of Contents

1            INTRODUCTION            27

1.1         STUDY OBJECTIVES      27

1.2         MARKET DEFINITION   27

1.3         STUDY SCOPE  28

1.3.1      MARKETS COVERED AND REGIONAL SCOPE     28

1.3.2      INCLUSIONS AND EXCLUSIONS 29

1.3.3      YEARS CONSIDERED     30

1.4         CURRENCY CONSIDERED          31

1.5         LIMITATIONS   31

1.6         UNITS CONSIDERED     31

1.7         STAKEHOLDERS            31

1.8         SUMMARY OF CHANGES            32

1.9         IMPACT OF RECESSION ON DIGITAL SIGNAGE MARKET             32

2            RESEARCH METHODOLOGY     33

2.1         RESEARCH APPROACH 33

2.1.1      SECONDARY DATA       34

2.1.1.1   List of major secondary sources       34

2.1.1.2   Key data from secondary sources     35

2.1.2      PRIMARY DATA 35

2.1.2.1   Intended participants in primary interviews   35

2.1.2.2   List of key primary interview participants       36

2.1.2.3   Breakdown of primaries     36

2.1.2.4   Key data from primary sources         37

2.1.3      SECONDARY AND PRIMARY RESEARCH 38

2.1.3.1   Key industry insights          38

2.2         MARKET SIZE ESTIMATION METHODOLOGY    39

2.2.1      BOTTOM-UP APPROACH           39

2.2.1.1   Approach to arrive at market size using bottom-up analysis       39

2.2.2      TOP-DOWN APPROACH             40

2.2.2.1   Approach to arrive at market size using top-down analysis         40

2.3         FACTOR ANALYSIS        40

2.3.1      DEMAND-SIDE ANALYSIS           40

2.3.2      SUPPLY-SIDE ANALYSIS             42

2.3.3      MARKET GROWTH ANALYSIS   43

2.4         MARKET BREAKDOWN AND DATA TRIANGULATION    43

2.5         RESEARCH ASSUMPTIONS         44

2.6         RISK ANALYSIS 45

2.7         RECESSION IMPACT ANALYSIS 45

3            EXECUTIVE SUMMARY 46

4            PREMIUM INSIGHTS      52

4.1         ATTRACTIVE GROWTH OPPORTUNITIES IN DIGITAL SIGNAGE MARKET            52

4.2         DIGITAL SIGNAGE MARKET, BY OFFERING        52

4.3         DIGITAL SIGNAGE MARKET, BY APPLICATION 53

4.4         DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION      53

4.5         DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE          54

4.6         DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE            54

4.7         DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE   55

4.8         DIGITAL SIGNAGE MARKET, BY REGION            55

5            MARKET OVERVIEW     56

5.1         INTRODUCTION            56

5.2         MARKET DYNAMICS     56

5.2.1      DRIVERS            57

5.2.1.1   Growing adoption of digital signage solutions in

commercial applications    57

5.2.1.2   Rising deployment of digital signage solutions in

infrastructural applications 57

5.2.1.3   Surging demand for 4K and 8K resolution displays      58

5.2.1.4   Elevating use of digital signage in institutional settings 59

5.2.1.5   Increasing focus on launching technologically advanced displays 59

5.2.2      RESTRAINTS     61

5.2.2.1   High ownership cost of digital signage solutions           61

5.2.3      OPPORTUNITIES           62

5.2.3.1   Ongoing infrastructure improvements in emerging economies   62

5.2.3.2   Rising adoption of digital signage in industrial sector   62

5.2.4      CHALLENGES   63

5.2.4.1   Security concerns associated with digital signage solutions         63

5.2.4.2   Infrastructure-related issues with digital signage installation      64

5.2.4.3   Significant power consumption and environmental impact         65

5.3         VALUE CHAIN ANALYSIS            66

5.4         ECOSYSTEM ANALYSIS 68

5.5         TECHNOLOGY ANALYSIS           69

5.5.1      KEY TECHNOLOGIES    69

5.5.1.1   Micro-LED displays          69

5.5.1.2   8K displays          70

5.5.1.3   System-on-chip (SoC) displays        70

5.5.2      ADJACENT TECHNOLOGIES      71

5.5.2.1   Interactive displays            71

5.5.3      COMPLEMENTARY TECHNOLOGIES     71

5.5.3.1   Artificial intelligence (AI)  71

5.5.3.2   Internet of Things (IoT)    72

5.6         PRICING ANALYSIS        72

5.6.1      AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING              72

5.6.2      AVERAGE SELLING PRICE TREND, BY REGION  73

5.7         INVESTMENT AND FUNDING SCENARIO            73

5.8         PATENT ANALYSIS        74

5.9         PORTER’S FIVE FORCES ANALYSIS         76

5.9.1      THREAT OF NEW ENTRANTS    78

5.9.2      THREAT OF SUBSTITUTES         78

5.9.3      BARGAINING POWER OF SUPPLIERS     78

5.9.4      BARGAINING POWER OF BUYERS           78

5.9.5      INTENSITY OF COMPETITIVE RIVALRY 79

5.10       KEY STAKEHOLDERS AND BUYING CRITERIA    79

5.10.1    KEY STAKEHOLDERS IN BUYING PROCESS         79

5.10.2    BUYING CRITERIA         80

5.11       CASE STUDIES  80

5.11.1    ACCENTURE ADOPTS SONY CRYSTAL’S LED LARGE-SCALE DISPLAY SYSTEMS TO CREATE HIGH-RESOLUTION IMAGES        80

5.11.2    MCDONALD’S REPLACES TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS’ DIGITAL SIGNAGE TO ENHANCE CUSTOMER ENGAGEMENT 81

5.11.3    NJIT UTILIZES PANASONIC’S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS   81

5.11.4    SUZUKI STREAMLINES DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS              81

5.11.5    CITÉ DES SCIENCES ET DE L’INDUSTRIE CREATES IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY’S LASER PROJECTION TECHNOLOGY   82

5.12       TRADE ANALYSIS          82

5.12.1    IMPORT DATA (HS CODE 8525) 83

5.12.2    IMPORT DATA (HS CODE 8525) 83

5.13       REGULATORY LANDSCAPE       84

5.13.1    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          84

5.13.2    STANDARDS     85

5.13.3    REGULATIONS 86

5.14       TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS       88

5.15       KEY CONFERENCES AND EVENTS, 2024—2025    89

6            DIGITAL SIGNAGE MARKET, BY OFFERING        90

6.1         INTRODUCTION            91

6.2         HARDWARE      92

6.2.1      DISPLAYS          96

6.2.1.1   Development of advanced technology-based displays for indoor and outdoor digital signage applications to boost segmental growth 96

6.2.1.2   Display, by technology       96

6.2.1.2.1 LCD      98

6.2.1.2.1.1           Clear imagery, vibrant colors, high stability, brightness, and energy efficiency to boost demand 98

6.2.1.2.2 OLED   98

6.2.1.2.2.1           Better clarity, contrast, and high-resolution images to fuel adoption              98

6.2.1.2.3 Direct-view LED 99

6.2.1.2.3.1           Lightweight, flexibility, and easy installation features to support segmental growth 99

6.2.1.2.3.2           Direct-view fine-pixel LED 99

6.2.1.2.3.3           Direct-view large-pixel LED            100

6.2.1.2.4 Micro-LED         100

6.2.1.2.4.1           Better contrast, faster response times, and greater energy efficiency than LCDs to accelerate demand             100

6.2.1.2.5 Other display technologies 101

6.2.1.3   Display, by resolution        101

6.2.1.3.1 8K         102

6.2.1.3.2 4K         102

6.2.1.3.3 FHD      103

6.2.1.3.4 HD        103

6.2.1.3.5 Lower than HD    103

6.2.1.4   Display, by brightness        104

6.2.1.4.1 0–500 nits            104

6.2.1.4.2 501–1,000 nits     104

6.2.1.4.3 1,001–2,000 nits  104

6.2.1.4.4 2,001–3,000 nits  104

6.2.1.4.5 More than 3,000 nits          105

6.2.2      MEDIA PLAYERS            105

6.2.2.1   Ability to handle and monitor 4K and 8K UHD content on digital screens to contribute to segmental growth        105

6.2.3      PROJECTORS    106

6.2.3.1   Capability to deliver sharp and impressively large images to drive demand              106

6.2.4      OTHER HARDWARE OFFERINGS             106

6.3         SOFTWARE       106

6.3.1      EDGE SERVER SOFTWARE         110

6.3.1.1   High computing capabilities, reliable connectivity, improved data security to drive adoption 110

6.3.2      CONTENT MANAGEMENT SYSTEM        111

6.3.2.1   Ability to easily create, modify, and publish different types of digital content to accelerate demand             111

6.3.3      OTHER SOFTWARE OFFERINGS 112

6.4         SERVICES          112

6.4.1      INSTALLATION 115

6.4.1.1   Need to ensure proper setup and configuration of digital signage solutions to fuel segmental growth 115

6.4.2      MAINTENANCE & SUPPORT      116

6.4.2.1   Requirement for high-quality and uninterrupted content delivery services to boost segmental growth 116

6.4.3      CONSULTING & OTHER SERVICES         116

6.4.3.1   Necessity to maximize effectiveness and longevity of digital signage solutions to foster segmental growth     116

7            DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE   117

7.1         INTRODUCTION            118

7.2         SMALLER THAN 32 INCHES        119

7.2.1      BUILT-IN MEDIA PLAYER FUNCTIONALITY AND COST-EFFECTIVENESS TO BOOST SEGMENTAL GROWTH       119

7.3         BETWEEN 32 AND 52 INCHES     119

7.3.1      HIGH BRIGHTNESS AND CLARITY TO BOOST ADOPTION IN INDOOR AND OUTDOOR ENVIRONMENTS          119

7.4         LARGER THAN 52 INCHES          120

7.4.1      RAPID ADVANCEMENTS IN VIDEO STREAMING SERVICES AND NETWORK INFRASTRUCTURE TO FUEL DEMAND          120

8            DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE            121

8.1         INTRODUCTION            122

8.2         VIDEO WALLS  123

8.2.1      RISING DEPLOYMENT OF VIDEO WALLS IN RETAIL STORES AND RESTAURANTS TO DRIVE MARKET        123

8.3         STANDALONE DISPLAYS            124

8.3.1      SURGING USE OF ATMS AND INTERACTIVE AND VENDING KIOSKS TO SUPPORT MARKET GROWTH    124

8.3.2      KIOSKS 124

8.3.2.1   Interactive kiosks 125

8.3.2.2   Automated teller machines (ATMs) 125

8.3.2.3   Self-service kiosks 125

8.3.2.4   Vending kiosks     126

8.3.3      MENU BOARDS 126

8.3.3.1   Interactive menu boards    126

8.3.3.2   Non-interactive menu boards          127

8.3.4      BILLBOARDS    127

8.3.5      GENERAL-PURPOSE INFORMATION DISPLAYS  127

8.3.6      SYSTEM-ON-CHIP (SOC) DISPLAYS        127

9            DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION      128

9.1         INTRODUCTION            129

9.2         INDOOR             130

9.2.1      ESCALATING DEMAND FROM RETAIL, HEALTHCARE, AND GOVERNMENT SECTORS TO CONTRIBUTE TO MARKET GROWTH        130

9.3         OUTDOOR        133

9.3.1      INCREASING INSTALLATION TO ENHANCE BRANDING AND ENGAGEMENT TO FUEL MARKET GROWTH      133

10          DIGITAL SIGNAGE MARKET, BY APPLICATION 137

10.1       INTRODUCTION            138

10.2       COMMERCIAL  139

10.2.1    RETAIL STORES             142

10.2.1.1 Growing emphasis on enhancing customer experience and driving sales to boost adoption 142

10.2.2    CORPORATE OFFICES  143

10.2.2.1 Rising focus on enhancing corporate communication and boosting employee engagement to spur demand            143

10.2.3    HEALTHCARE FACILITIES          145

10.2.3.1 Escalating requirement to improve patient care and operational efficiency to drive market   145

10.2.4    HOSPITALITY FACILITIES & RESTAURANTS       146

10.2.4.1 Increasing focus on enhancing guest experience to boost demand            146

10.2.5    GOVERNMENT ORGANIZATIONS           148

10.2.5.1 Pressing need to effectively promote government policies and schemes to accelerate demand             148

10.3       INFRASTRUCTURAL      149

10.3.1    TRANSPORTATION HUBS & PUBLIC PLACES     152

10.3.1.1 Increasing need to simplify reservation process and monitor schedules to fuel adoption 152

10.3.2    SPORTS & ENTERTAINMENT VENUES   153

10.3.2.1 Rising emphasis on offering immersive viewing experience to spectators to drive market   153

10.4       INSTITUTIONAL            155

10.4.1    BFSI FACILITIES             157

10.4.1.1 Vital requirement to display real-time stock-related information to increase deployment         157

10.4.2    EDUCATIONAL INSTITUTIONS 158

10.4.2.1 Growing focus on enhancing learning experience to boost deployment    158

10.5       INDUSTRIAL     160

10.5.1    INCREASING DEMAND FROM MANUFACTURING AND OIL & GAS COMPANIES TO DRIVE MARKET            160

11          DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE          162

11.1       INTRODUCTION            163

11.2       SMALL OFFICES/HOME OFFICES            164

11.2.1    STRONG FOCUS ON BRANDING AND IMPROVING OPERATIONAL EFFICIENCY TO FUEL SEGMENTAL GROWTH    164

11.3       SMALL & MEDIUM-SIZED ENTERPRISES 164

11.3.1    EASY AVAILABILITY OF INNOVATIVE SOLUTIONS TO EFFECTIVELY ENGAGE TARGET AUDIENCE TO FOSTER DEMAND       164

11.4       LARGE ENTERPRISES    165

11.4.1    URGENT NEED TO IMPLEMENT COHESIVE AND SCALABLE COMMUNICATION STRATEGIES TO STIMULATE DEMAND        165

12          DIGITAL SIGNAGE MARKET, BY REGION            166

12.1       INTRODUCTION            167

12.2       NORTH AMERICA          169

12.2.1    NORTH AMERICA: RECESSION IMPACT 171

12.2.2    US         171

12.2.2.1 Presence of established digital signage hardware, software, and service providers to drive market    171

12.2.3    CANADA            172

12.2.3.1 Rising adoption of interactive kiosks and displays across industries to accelerate market growth     172

12.2.4    MEXICO             172

12.2.4.1 Extensive metro networks to contribute to market growth          172

12.3       EUROPE             172

12.3.1    EUROPE: RECESSION IMPACT   175

12.3.2    GERMANY         175

12.3.2.1 Presence of numerous healthcare facilities to support market growth       175

12.3.3    FRANCE             176

12.3.3.1 Existence of largest airlines and airports to fuel market growth   176

12.3.4    UK         176

12.3.4.1 Rising adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market 176

12.3.5    SPAIN   176

12.3.5.1 Transition from traditional retail stores to smart stores to augment market growth              176

12.3.6    ITALY   177

12.3.6.1 Expanding retail and quick service restaurant chains to create opportunities              177

12.3.7    REST OF EUROPE           177

12.4       ASIA PACIFIC    177

12.4.1    ASIA PACIFIC: RECESSION IMPACT        180

12.4.2    CHINA  180

12.4.2.1 Significant presence of key display manufacturers to fuel market growth  180

12.4.3    JAPAN  181

12.4.3.1 Rising adoption of DOOH landscape in advertising to support market growth              181

12.4.4    SOUTH KOREA 181

12.4.4.1 Presence of key manufacturers of display and related products to drive market              181

12.4.5    INDIA   182

12.4.5.1 Digital India program to support market growth          182

12.4.6    AUSTRALIA       182

12.4.6.1 Surging deployment of digital signage in retail and transportation applications to drive market        182

12.4.7    REST OF ASIA PACIFIC  182

12.5       ROW     183

12.5.1    ROW: RECESSION IMPACT         184

12.5.2    MIDDLE EAST  185

12.5.2.1 Rising focus on advertising and branding to foster market growth            185

12.5.3    AFRICA 185

12.5.3.1 Expansion of retail sector to promote demand for digital signage solutions              185

12.5.4    SOUTH AMERICA           185

12.5.4.1 Increasing urbanization and industrialization to boost market growth      185

13          COMPETITIVE LANDSCAPE       187

13.1       INTRODUCTION            187

13.2       KEY PLAYER STRATEGIES/RIGHT TO WIN, 2023 187

13.3       MARKET SHARE ANALYSIS, 2023             188

13.4       REVENUE ANALYSIS, 2019–2023 190

13.5       COMPANY VALUATION AND FINANCIAL METRICS        191

13.6       BRAND/PRODUCT COMPARISON          192

13.7       COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023   192

13.7.1    STARS  192

13.7.2    EMERGING LEADERS    193

13.7.3    PERVASIVE PLAYERS     193

13.7.4    PARTICIPANTS 193

13.7.5    COMPANY PRODUCT FOOTPRINT: KEY PLAYERS, 2023 195

13.7.5.1 Company footprint            195

13.7.5.2 Offering footprint 196

13.7.5.3 Application footprint         197

13.7.5.4 Display size footprint         198

13.7.5.5 Product type footprint       199

13.7.5.6 Installation location footprint           200

13.7.5.7 Enterprise size footprint    201

13.7.5.8 Region footprint  202

13.8       COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023          203

13.8.1    PROGRESSIVE COMPANIES       203

13.8.2    RESPONSIVE COMPANIES          203

13.8.3    DYNAMIC COMPANIES 203

13.8.4    STARTING BLOCKS       203

13.8.5    COMPETITIVE BENCHMARKING, STARTUPS/SMES, 2023             205

13.8.5.1 Detailed list of key startups/SMEs   205

13.8.5.2 Competitive benchmarking of key startups/SMEs        205

13.9       COMPETITIVE SCENARIO AND TRENDS             206

13.9.1    PRODUCT LAUNCHES  206

13.9.2    DEALS  213

14          COMPANY PROFILES    216

14.1       INTRODUCTION            216

14.2       KEY PLAYERS   216

14.2.1    SAMSUNG ELECTRONICS CO., LTD.       216

14.2.1.1 Business overview 216

14.2.1.2 Products offered  218

14.2.1.3 Recent developments         219

14.2.1.3.1            Product launches 219

14.2.1.3.2            Deals     220

14.2.1.4 MnM view           221

14.2.1.4.1            Key strengths       221

14.2.1.4.2            Strategic choices  221

14.2.1.4.3            Weaknesses/Competitive threats     221

14.2.2    LG ELECTRONICS          222

14.2.2.1 Business overview 222

14.2.2.2 Products offered  223

14.2.2.3 Recent developments         225

14.2.2.3.1            Product launches 225

14.2.2.4 MnM view           226

14.2.2.4.1            Key strengths       226

14.2.2.4.2            Strategic choices  226

14.2.2.4.3            Weaknesses/Competitive threats     226

14.2.3    SHARP NEC DISPLAY SOLUTIONS, LTD. 227

14.2.3.1 Business overview 227

14.2.3.2 Products offered  228

14.2.3.3 Recent developments         230

14.2.3.3.1            Product launches 230

14.2.3.3.2            Deals     231

14.2.3.4 MnM view           232

14.2.3.4.1            Key strengths       232

14.2.3.4.2            Strategic choices  232

14.2.3.4.3            Weaknesses/Competitive threats     232

14.2.4    LEYARD             233

14.2.4.1 Business overview 233

14.2.4.2 Products offered  234

14.2.4.3 Recent developments         235

14.2.4.3.1            Product launches 235

14.2.4.4 MnM view           236

14.2.4.4.1            Key strengths       236

14.2.4.4.2            Strategic choices  236

14.2.4.4.3            Weaknesses/Competitive threats     236

14.2.5    SONY GROUP CORPORATION   237

14.2.5.1 Business overview 237

14.2.5.2 Products offered  238

14.2.5.3 Recent developments         239

14.2.5.3.1            Product launches 239

14.2.5.3.2            Deals     240

14.2.5.4 MnM view           241

14.2.5.4.1            Key strengths       241

14.2.5.4.2            Strategic choices  241

14.2.5.4.3            Weaknesses/Competitive threats     241

14.2.6    BARCO 242

14.2.6.1 Business overview 242

14.2.6.2 Products offered  243

14.2.6.3 Recent developments         244

14.2.6.3.1            Product launches 244

14.2.6.3.2            Deals     245

14.2.7    PANASONIC HOLDINGS CORPORATION            246

14.2.7.1 Business overview 246

14.2.7.2 Products offered  247

14.2.7.3 Recent developments         248

14.2.7.3.1            Product launches 248

14.2.8    SHANGHAI XIANSHI ELECTRONIC TECHNOLOGY CO., LTD       249

14.2.8.1 Business overview 249

14.2.8.2 Products offered  249

14.2.8.3 Recent developments         250

14.2.8.3.1            Product launches 250

14.2.9    AUO CORPORATION     251

14.2.9.1 Business overview 251

14.2.9.2 Products offered  252

14.2.9.3 Recent developments         253

14.2.9.3.1            Product launches 253

14.2.9.3.2            Deals     254

14.2.9.3.3            Others   254

14.2.10  BRIGHTSIGN LLC          255

14.2.10.1             Business overview 255

14.2.10.2             Products offered  255

14.2.10.3             Recent developments         256

14.2.10.3.1          Product launches 256

14.2.10.3.2          Deals     257

14.3       OTHER PLAYERS           258

14.3.1    STRATACACHE 258

14.3.2    BENQ   259

14.3.3    INTUIFACE        260

14.3.4    DAKTRONICS DR.          261

14.3.5    OMNIVEX CORPORATION          262

14.3.6    DELTA ELECTRONICS, INC.       263

14.3.7    KEYWEST TECHNOLOGY, INC.  264

14.3.8    REMOTE MEDIA GROUP LIMITED          264

14.3.9    CHRISTIE DIGITAL SYSTEMS USA, INC. 265

14.3.10  BROADSIGN INTERNATIONAL, LLC       266

14.3.11  DISE     267

14.3.12  TRUKNOX TECHNOLOGIES PVT. LTD.  268

14.3.13  YCD MULTIMEDIA        269

14.3.14  L SQUARED DIGITAL SIGNAGE 270

14.3.15  VISIX, INC.         271

15          APPENDIX         272

15.1       INSIGHTS FROM INDUSTRY EXPERTS   272

15.2       DISCUSSION GUIDE      272

15.3       KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL             276

15.4       CUSTOMIZATION OPTIONS      278

15.5       RELATED REPORTS       278

15.6       AUTHOR DETAILS         279

LIST OF TABLES

TABLE 1             INCLUSIONS AND EXCLUSIONS, BY COMPANY  29

TABLE 2             INCLUSIONS AND EXCLUSIONS, BY OFFERING  29

TABLE 3             INCLUSIONS AND EXCLUSIONS, BY PRODUCT TYPE      29

TABLE 4             INCLUSIONS AND EXCLUSIONS, BY INSTALLATION LOCATION              29

TABLE 5             INCLUSIONS AND EXCLUSIONS, BY DISPLAY SIZE          29

TABLE 6             INCLUSIONS AND EXCLUSIONS, BY APPLICATION         30

TABLE 7             INCLUSIONS AND EXCLUSIONS, BY ENTERPRISE SIZE   30

TABLE 8             INCLUSIONS AND EXCLUSIONS, BY REGION      30

TABLE 9             MARKET GROWTH ANALYSIS   43

TABLE 10           DIGITAL SIGNAGE MARKET RISK ANALYSIS       45

TABLE 11           ROLE OF KEY COMPANIES IN DIGITAL SIGNAGE ECOSYSTEM              68

TABLE 12           AVERAGE SELLING PRICE TREND OF HARDWARE AND SOFTWARE PRODUCTS PROVIDED BY KEY PLAYERS, 2020–2023 73

TABLE 13           DIGITAL SIGNAGE MARKET: LIST OF KEY PATENTS, 2014–2023              75

TABLE 14          DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2023      77

TABLE 15           INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR PRODUCT TYPE (%)      79

TABLE 16           KEY BUYING CRITERIA FOR PRODUCT TYPES   80

TABLE 17           NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS 84

TABLE 18           EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS 84

TABLE 19           ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS 84

TABLE 20           ROW: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS 85

TABLE 21           DIGITAL SIGNAGE MARKET: LIST OF CONFERENCES AND EVENTS, 2024–2025        89

TABLE 22           DIGITAL SIGNAGE MARKET, BY OFFERING, 2020–2023 (USD BILLION)           91

TABLE 23           DIGITAL SIGNAGE MARKET, BY OFFERING, 2024–2029 (USD BILLION)           91

TABLE 24           HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2020–2023 (USD MILLION) 92

TABLE 25           HARDWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2024–2029 (USD MILLION) 93

TABLE 26           HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2020–2023 (USD MILLION)     93

TABLE 27           HARDWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2024–2029 (USD MILLION)     93

TABLE 28           HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2020–2023 (USD MILLION)          94

TABLE 29           HARDWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2024–2029 (USD MILLION)          94

TABLE 30           HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2020–2023 (USD MILLION)         94

TABLE 31           HARDWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2024–2029 (USD MILLION)         95

TABLE 32           HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL,

BY APPLICATION TYPE, 2020–2023 (USD BILLION)          95

TABLE 33           HARDWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL,

BY APPLICATION TYPE, 2024–2029 (USD MILLION)         95

TABLE 34          HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL,

BY APPLICATION TYPE, 2020–2023 (USD MILLION)         96

TABLE 35          HARDWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL,

BY APPLICATION TYPE, 2024–2029 (USD MILLION)         96

TABLE 36           HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY,

2020–2023 (USD MILLION)          97

TABLE 37           HARDWARE: DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TECHNOLOGY,

2024–2029 (USD MILLION)          97

TABLE 38           SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2020–2023 (USD MILLION) 107

TABLE 39           SOFTWARE: DIGITAL SIGNAGE MARKET, BY TYPE, 2024–2029 (USD MILLION) 107

TABLE 40           SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2020–2023 (USD MILLION)          108

TABLE 41           SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2024–2029 (USD MILLION)          108

TABLE 42           SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2020–2023 (USD MILLION)         108

TABLE 43           SOFTWARE: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2024–2029 (USD MILLION)         109

TABLE 44           SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL,

BY APPLICATION TYPE, 2020–2023 (USD MILLION)         109

TABLE 45           SOFTWARE: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL,

BY APPLICATION TYPE, 2024–2029 (USD MILLION)         109

TABLE 46           SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL,

BY APPLICATION TYPE, 2020–2023 (USD MILLION)         109

TABLE 47           SOFTWARE: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL,

BY APPLICATION TYPE, 2024–2029 (USD MILLION)         110

TABLE 48           SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2020–2023 (USD MILLION)     110

TABLE 49           SOFTWARE: DIGITAL SIGNAGE MARKET, BY REGION, 2024–2029 (USD MILLION)     110

TABLE 50           SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2020–2023 (USD MILLION) 112

TABLE 51           SERVICES: DIGITAL SIGNAGE MARKET, BY TYPE, 2024–2029 (USD MILLION) 113

TABLE 52           SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2020–2023 (USD MILLION)          113

TABLE 53           SERVICES: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2024–2029 (USD MILLION)          113

TABLE 54           SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2020–2023 (USD MILLION) 113

TABLE 55           SERVICES: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2024–2029 (USD MILLION) 114

TABLE 56           SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL,

BY APPLICATION TYPE, 2020–2023 (USD MILLION)         114

TABLE 57           SERVICES: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL,

BY APPLICATION TYPE, 2024–2029 (USD MILLION)         114

TABLE 58           SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY APPLICATION TYPE, 2020–2023 (USD MILLION)         114

TABLE 59           SERVICES: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY APPLICATION TYPE, 2024–2029 (USD MILLION)         115

TABLE 60           SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2020–2023 (USD MILLION) 115

TABLE 61           SERVICES: DIGITAL SIGNAGE MARKET, BY REGION, 2024–2029 (USD MILLION) 115

TABLE 62           DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2020–2023 (USD MILLION)          118

TABLE 63           DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE, 2024–2029 (USD MILLION)          119

TABLE 64           DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2020–2023 (USD BILLION) 122

TABLE 65           DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2024–2029 (USD BILLION) 123

TABLE 66           DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2020–2023 (THOUSAND UNITS)     123

TABLE 67           DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2024–2029 (THOUSAND UNITS)     123

TABLE 68           DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION,

2020–2023 (USD BILLION)           129

TABLE 69           DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION,

2024–2029 (USD BILLION)           129

TABLE 70           INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2020–2023 (USD MILLION)     131

TABLE 71           INDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2024–2029 (USD MILLION)     131

TABLE 72           INDOOR: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2020–2023 (USD MILLION) 131

TABLE 73           INDOOR: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2024–2029 (USD MILLION) 132

TABLE 74          INDOOR: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL,

BY APPLICATION TYPE, 2020–2023 (USD MILLION)         132

TABLE 75          INDOOR: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL,

BY APPLICATION TYPE, 2024–2029 (USD MILLION)         132

TABLE 76           INDOOR: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY APPLICATION TYPE, 2020–2023 (USD MILLION) 132

TABLE 77           INDOOR: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY APPLICATION TYPE, 2024–2029 (USD MILLION) 133

TABLE 78           OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION TYPE,

2020–2023 (USD MILLION)          134

TABLE 79           OUTDOOR: DIGITAL SIGNAGE MARKET, BY APPLICATION TYPE,

2024–2029 (USD MILLION)          134

TABLE 80           OUTDOOR: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2020–2023 (USD MILLION)         135

TABLE 81           OUTDOOR: DIGITAL SIGNAGE MARKET FOR COMMERCIAL, BY APPLICATION TYPE, 2024–2029 (USD MILLION)         135

TABLE 82           OUTDOOR: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY APPLICATION TYPE, 2020–2023 (USD MILLION)              135

TABLE 83           OUTDOOR: DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL, BY APPLICATION TYPE, 2024–2029 (USD MILLION)              135

TABLE 84           OUTDOOR: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY APPLICATION TYPE, 2020–2023 (USD MILLION)         136

TABLE 85           OUTDOOR: DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL, BY APPLICATION TYPE, 2024–2029 (USD MILLION)         136

TABLE 86           DIGITAL SIGNAGE MARKET, BY APPLICATION, 2020–2023 (USD BILLION)           138

TABLE 87           DIGITAL SIGNAGE MARKET, BY APPLICATION, 2024–2029 (USD BILLION)           139

TABLE 88           COMMERCIAL: DIGITAL SIGNAGE MARKET, BY APPLICATION TYPE,

2020–2023 (USD MILLION)          140

TABLE 89           COMMERCIAL: DIGITAL SIGNAGE MARKET, BY APPLICATION TYPE,

2024–2029 (USD MILLION)          140

TABLE 90           COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          141

TABLE 91           COMMERCIAL: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          141

TABLE 92           COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION,

2020–2023 (USD MILLION)          141

TABLE 93           COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION,

2024–2029 (USD MILLION)          141

TABLE 94           RETAIL STORES: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          142

TABLE 95           RETAIL STORES: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          142

TABLE 96           RETAIL STORES: DIGITAL SIGNAGE MARKET, BY REGION,

2020–2023 (USD MILLION)          143

TABLE 97           RETAIL STORES: DIGITAL SIGNAGE MARKET, BY REGION,

2024–2029 (USD MILLION)          143

TABLE 98           CORPORATE OFFICES: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          144

TABLE 99           CORPORATE OFFICES: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          144

TABLE 100         CORPORATE OFFICES: DIGITAL SIGNAGE MARKET, BY REGION,

2020–2023 (USD MILLION)          144

TABLE 101         CORPORATE OFFICES: DIGITAL SIGNAGE MARKET, BY REGION,

2024–2029 (USD MILLION)          144

TABLE 102         HEALTHCARE FACILITIES: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          145

TABLE 103         HEALTHCARE FACILITIES: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          145

TABLE 104         HEALTHCARE FACILITIES: DIGITAL SIGNAGE MARKET, BY REGION,

2020–2023 (USD MILLION)          146

TABLE 105         HEALTHCARE FACILITIES: DIGITAL SIGNAGE MARKET, BY REGION,

2024–2029 (USD MILLION)          146

TABLE 106         HOSPITALITY FACILITIES & RESTAURANTS: DIGITAL SIGNAGE MARKET,

BY OFFERING, 2020–2023 (USD MILLION)            147

TABLE 107         HOSPITALITY FACILITIES & RESTAURANTS: DIGITAL SIGNAGE MARKET,

BY OFFERING, 2024–2029 (USD MILLION)            147

TABLE 108         HOSPITALITY FACILITIES & RESTAURANTS: DIGITAL SIGNAGE MARKET, BY REGION, 2020–2023 (USD MILLION)            147

TABLE 109         HOSPITALITY FACILITIES & RESTAURANTS: DIGITAL SIGNAGE MARKET, BY REGION, 2024–2029 (USD MILLION)            148

TABLE 110         GOVERNMENT ORGANIZATIONS: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          148

TABLE 111         GOVERNMENT ORGANIZATIONS: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          149

TABLE 112         GOVERNMENT ORGANIZATIONS: DIGITAL SIGNAGE MARKET, BY REGION,

2020–2023 (USD MILLION)          149

TABLE 113         GOVERNMENT ORGANIZATIONS: DIGITAL SIGNAGE MARKET, BY REGION,

2024–2029 (USD MILLION)          149

TABLE 114         INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY APPLICATION TYPE,

2020–2023 (USD MILLION)          150

TABLE 115         INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY APPLICATION TYPE,

2024–2029 (USD MILLION)          150

TABLE 116         INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          151

TABLE 117         INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          151

TABLE 118         INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION,

2020–2023 (USD MILLION)          151

TABLE 119         INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET, BY REGION,

2024–2029 (USD MILLION)          151

TABLE 120         TRANSPORTATION HUBS & PUBLIC PLACES: DIGITAL SIGNAGE MARKET,

BY OFFERING, 2020–2023 (USD MILLION)            152

TABLE 121         TRANSPORTATION HUBS & PUBLIC PLACES: DIGITAL SIGNAGE MARKET,

BY OFFERING, 2024–2029 (USD MILLION)            152

TABLE 122         TRANSPORTATION HUBS & PUBLIC PLACES: DIGITAL SIGNAGE MARKET,

BY REGION, 2020–2023 (USD MILLION)  153

TABLE 123         TRANSPORTATION HUBS & PUBLIC PLACES: DIGITAL SIGNAGE MARKET,

BY REGION, 2024–2029 (USD MILLION)  153

TABLE 124         SPORTS & ENTERTAINMENT VENUES: DIGITAL SIGNAGE MARKET, BY OFFERING, 2020–2023 (USD MILLION)        154

TABLE 125         SPORTS & ENTERTAINMENT VENUES: DIGITAL SIGNAGE MARKET, BY OFFERING, 2024–2029 (USD MILLION)        154

TABLE 126         SPORTS & ENTERTAINMENT VENUES: DIGITAL SIGNAGE MARKET, BY REGION, 2020–2023 (USD MILLION)            154

TABLE 127         SPORTS & ENTERTAINMENT VENUES: DIGITAL SIGNAGE MARKET, BY REGION, 2024–2029 (USD MILLION)            155

TABLE 128         INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY APPLICATION TYPE,

2020–2023 (USD MILLION)          155

TABLE 129         INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY APPLICATION TYPE,

2024–2029 (USD MILLION)          156

TABLE 130         INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          156

TABLE 131         INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          156

TABLE 132         INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION,

2020–2023 (USD MILLION)          156

TABLE 133         INSTITUTIONAL: DIGITAL SIGNAGE MARKET, BY REGION,

2024–2029 (USD MILLION)          157

TABLE 134         BFSI FACILITIES: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          157

TABLE 135         BFSI FACILITIES: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          158

TABLE 136         BFSI FACILITIES: DIGITAL SIGNAGE MARKET, BY REGION,

2020–2023 (USD MILLION)          158

TABLE 137         BFSI FACILITIES: DIGITAL SIGNAGE MARKET, BY REGION,

2024–2029 (USD MILLION)          158

TABLE 138         EDUCATIONAL INSTITUTIONS: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          159

TABLE 139         EDUCATIONAL INSTITUTIONS: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          159

TABLE 140         EDUCATIONAL INSTITUTIONS: DIGITAL SIGNAGE MARKET, BY REGION,

2020–2023 (USD MILLION)          160

TABLE 141         EDUCATIONAL INSTITUTIONS: DIGITAL SIGNAGE MARKET, BY REGION,

2024–2029 (USD MILLION)          160

TABLE 142         INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING,

2020–2023 (USD MILLION)          161

TABLE 143         INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY OFFERING,

2024–2029 (USD MILLION)          161

TABLE 144         INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2020–2023 (USD MILLION)     161

TABLE 145         INDUSTRIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2024–2029 (USD MILLION)     161

TABLE 146         DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2020–2023 (USD MILLION) 163

TABLE 147         DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE, 2024–2029 (USD MILLION) 163

TABLE 148         DIGITAL SIGNAGE MARKET, BY REGION, 2020–2023 (USD BILLION)           168

TABLE 149         DIGITAL SIGNAGE MARKET, BY REGION, 2024–2029 (USD BILLION)           168

TABLE 150         NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY,

2020–2023 (USD MILLION)          170

TABLE 151         NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY,

2024–2029 (USD MILLION)          170

TABLE 152         NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2020–2023 (USD MILLION)          170

TABLE 153         NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2024–2029 (USD MILLION)          170

TABLE 154         EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2020–2023 (USD MILLION) 174

TABLE 155         EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 174

TABLE 156         EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2020–2023 (USD MILLION)     174

TABLE 157         EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2024–2029 (USD MILLION)     175

TABLE 158         ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY,

2020–2023 (USD MILLION)          179

TABLE 159         ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY,

2024–2029 (USD MILLION)          179

TABLE 160         ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2020–2023 (USD MILLION)          179

TABLE 161         ASIA PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION,

2024–2029 (USD MILLION)          180

TABLE 162         ROW: DIGITAL SIGNAGE MARKET, BY REGION, 2020–2023 (USD MILLION)          183

TABLE 163         ROW: DIGITAL SIGNAGE MARKET, BY REGION, 2024–2029 (USD MILLION)          184

TABLE 164         ROW: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2020–2023 (USD MILLION) 184

TABLE 165         ROW: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 184

TABLE 166         OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN

DIGITAL SIGNAGE MARKET      187

TABLE 167         MARKET SHARE ANALYSIS OF KEY COMPANIES, 2023    188

TABLE 168         DIGITAL SIGNAGE MARKET: OFFERING FOOTPRINT     196

TABLE 169         DIGITAL SIGNAGE MARKET: APPLICATION FOOTPRINT              197

TABLE 170         DIGITAL SIGNAGE MARKET: DISPLAY SIZE FOOTPRINT              198

TABLE 171         DIGITAL SIGNAGE MARKET: PRODUCT TYPE FOOTPRINT              199

TABLE 172         DIGITAL SIGNAGE MARKET: INSTALLATION LOCATION FOOTPRINT      200

TABLE 173         DIGITAL SIGNAGE MARKET: ENTERPRISE SIZE FOOTPRINT              201

TABLE 174         DIGITAL SIGNAGE MARKET: REGION FOOTPRINT         202

TABLE 175         DIGITAL SIGNAGE MARKET: LIST OF KEY STARTUPS/SMES              205

TABLE 176         COMPETITIVE BENCHMARKING FOR STARTUPS/SMES 205

TABLE 177         DIGITAL SIGNAGE MARKET: PRODUCT LAUNCHES, MARCH 2020–APRIL 2024             206

TABLE 178         DIGITAL SIGNAGE MARKET: DEALS, MARCH 2020–APRIL 2024              213

TABLE 179         SAMSUNG ELECTRONICS CO., LTD.: COMPANY OVERVIEW              217

TABLE 180         SAMSUNG ELECTRONICS CO., LTD.: PRODUCT LAUNCHES              219

TABLE 181         SAMSUNG ELECTRONICS CO., LTD.: DEALS       220

TABLE 182         LG ELECTRONICS: COMPANY OVERVIEW          222

TABLE 183         LG ELECTRONICS: PRODUCT LAUNCHES          225

TABLE 184         SHARP NEC DISPLAY SOLUTIONS, LTD.: COMPANY OVERVIEW              227

TABLE 185         SHARP NEC DISPLAY SOLUTIONS, LTD.: PRODUCT LAUNCHES              230

TABLE 186         SHARP NEC DISPLAY SOLUTIONS, LTD.: DEALS 231

TABLE 187         LEYARD: COMPANY OVERVIEW 233

TABLE 188         LEYARD: PRODUCT LAUNCHES 235

TABLE 189         SONY GROUP CORPORATION: COMPANY OVERVIEW   237

TABLE 190         SONY GROUP CORPORATION: PRODUCT LAUNCHES   239

TABLE 191         SONY GROUP CORPORATION: DEALS   240

TABLE 192         BARCO: COMPANY OVERVIEW 242

TABLE 193         BARCO: PRODUCT LAUNCHES 244

TABLE 194         BARCO: DEALS 245

TABLE 195         PANASONIC HOLDINGS CORPORATION: COMPANY OVERVIEW        246

TABLE 196         PANASONIC HOLDINGS CORPORATION: PRODUCT LAUNCHES       248

TABLE 197         SHANGHAI XIANSHI ELECTRONIC TECHNOLOGY CO., LTD: COMPANY OVERVIEW  249

TABLE 198         SHANGHAI XIANSHI ELECTRONIC TECHNOLOGY CO., LTD: PRODUCT LAUNCHES  250

TABLE 199         AUO CORPORATION: COMPANY OVERVIEW     251

TABLE 200         AUO CORPORATION: PRODUCT LAUNCHES     253

TABLE 201         AUO CORPORATION: DEALS     254

TABLE 202         AUO CORPORATION: OTHERS  254

TABLE 203         BRIGHTSIGN LLC: COMPANY OVERVIEW           255

TABLE 204         BRIGHTSIGN LLC: PRODUCT LAUNCHES           256

TABLE 205         BRIGHTSIGN LLC: DEALS           257

LIST OF FIGURES

FIGURE 1           MARKET SEGMENTATION AND REGIONAL SCOPE         28

FIGURE 2           DIGITAL SIGNAGE MARKET: RESEARCH DESIGN            33

FIGURE 3           BOTTOM-UP APPROACH           39

FIGURE 4           TOP-DOWN APPROACH             40

FIGURE 5           MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS  41

FIGURE 6           MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS     42

FIGURE 7           DATA TRIANGULATION             44

FIGURE 8           DIGITAL SIGNAGE MARKET SIZE: GLOBAL SNAPSHOT, 2020–2029      47

FIGURE 9           SOFTWARE OFFERINGS TO REGISTER HIGHEST CAGR IN

DIGITAL SIGNAGE MARKET BETWEEN 2024 AND 2029   47

FIGURE 10         LARGER THAN 52-INCH DISPLAYS TO LEAD DIGITAL SIGNAGE MARKET THROUGHOUT FORECAST PERIOD    48

FIGURE 11         VIDEO WALLS TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET,

BY PRODUCT TYPE, FROM 2024 TO 2029             48

FIGURE 12         OUTDOOR DIGITAL SIGNAGE SOLUTIONS TO WITNESS HIGHER CAGR

DURING FORECAST PERIOD     49

FIGURE 13         COMMERCIAL APPLICATIONS TO ACCOUNT FOR LARGEST SHARE OF

DIGITAL SIGNAGE MARKET THROUGHOUT FORECAST PERIOD            50

FIGURE 14         LARGE ENTERPRISES TO COMMAND DIGITAL SIGNAGE MARKET

THROUGHOUT FORECAST PERIOD       50

FIGURE 15         ASIA PACIFIC TO BE FASTEST-GROWING DIGITAL SIGNAGE MARKET

DURING FORECAST PERIOD     51

FIGURE 16         GROWING USE OF DIGITAL SIGNAGE IN COMMERCIAL APPLICATIONS TO

DRIVE MARKET 52

FIGURE 17         HARDWARE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF

DIGITAL SIGNAGE MARKET THROUGHOUT FORECAST PERIOD            52

FIGURE 18         COMMERCIAL SEGMENT TO LEAD DIGITAL SIGNAGE MARKET

DURING FORECAST PERIOD     53

FIGURE 19         INDOOR SEGMENT TO DOMINATE DIGITAL SIGNAGE MARKET IN 2029             53

FIGURE 20         LARGE ENTERPRISES TO ACCOUNT FOR LARGEST MARKET SHARE

BETWEEN 2024 AND 2029           54

FIGURE 21         STANDALONE DISPLAYS TO LEAD DIGITAL SIGNAGE MARKET

BETWEEN 2024 AND 2029           54

FIGURE 22         DISPLAYS WITH LARGER THAN 52 INCHES TO DOMINATE

DIGITAL SIGNAGE MARKET FROM 2024 TO 2029             55

FIGURE 23         ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN DIGITAL SIGNAGE MARKET

DURING FORECAST PERIOD     55

FIGURE 24         MARKET DYNAMICS: DIGITAL SIGNAGE MARKET          56

FIGURE 25         SHIPMENTS OF OLED DISPLAY PANELS, 2022–2028         60

FIGURE 26         IMPACT ANALYSIS OF DRIVERS ON DIGITAL SIGNAGE MARKET            61

FIGURE 27         IMPACT ANALYSIS OF RESTRAINTS ON DIGITAL SIGNAGE MARKET            62

FIGURE 28         IMPACT ANALYSIS OF OPPORTUNITIES ON DIGITAL SIGNAGE MARKET            63

FIGURE 29         NUMBER OF GLOBAL DISTRIBUTED DENIAL-OF-SERVICE (DDOS) ATTACKS,

2018–2023          64

FIGURE 30         IMPACT ANALYSIS OF CHALLENGES ON DIGITAL SIGNAGE MARKET            66

FIGURE 31         DIGITAL SIGNAGE MARKET: VALUE CHAIN ANALYSIS   66

FIGURE 32         DIGITAL SIGNAGE MARKET: ECOSYSTEM ANALYSIS      68

FIGURE 33         AVERAGE SELLING PRICE OF HARDWARE AND SOFTWARE PRODUCTS OFFERED

BY KEY PLAYERS            72

FIGURE 34         AVERAGE SELLING PRICE TREND OF HARDWARE, BY REGION, 2019–2023          73

FIGURE 35         INVESTMENT AND FUNDING SCENARIO            73

FIGURE 36         PATENT APPLICANTS AND OWNERS, 2014–2023 74

FIGURE 37        DIGITAL SIGNAGE MARKET: PORTER’S FIVE FORCES ANALYSIS, 2023      77

FIGURE 38         WEIGHTED AVERAGE FOR EACH FORCE, 2023   78

FIGURE 39         INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY PRODUCT TYPE             79

FIGURE 40         KEY BUYING CRITERIA FOR PRODUCT TYPES   80

FIGURE 41         IMPORT DATA FOR HS CODE 8528-COMPLIANT PRODUCTS,

BY COUNTRY, 2019–2023             83

FIGURE 42         EXPORT DATA FOR HS CODE 8528-COMPLIANT PRODUCTS,

BY COUNTRY, 2019–2023             83

FIGURE 43         TRENDS/DISRUPTIONS INFLUENCING CUSTOMER BUSINESS              88

FIGURE 44         SOFTWARE OFFERINGS TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD       91

FIGURE 45         DISPLAYS TO DOMINATE DIGITAL SIGNAGE HARDWARE MARKET

BETWEEN 2024 AND 2029           92

FIGURE 46         MICRO-LED DISPLAYS TO EXHIBIT HIGHEST CAGR IN DIGITAL SIGNAGE MARKET FOR HARDWARE BETWEEN 2024 AND 2029   97

FIGURE 47         CONTENT MANAGEMENT SYSTEM TO REGISTER HIGHEST CAGR IN

DIGITAL SIGNAGE MARKET FOR SOFTWARE FROM 2024 TO 2029            107

FIGURE 48         INSTALLATION SERVICES TO ACCOUNT FOR LARGEST MARKET SHARE THROUGHOUT FORECAST PERIOD     112

FIGURE 49         LARGER THAN 52 INCHES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD        118

FIGURE 50         VIDEO WALLS TO REGISTER HIGHER CAGR IN DIGITAL SIGNAGE MARKET

DURING FORECAST PERIOD     122

FIGURE 51         OUTDOOR SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD       129

FIGURE 52         INFRASTRUCTURAL APPLICATIONS TO RECORD HIGHEST CAGR IN

DIGITAL SIGNAGE MARKET DURING FORECAST PERIOD           138

FIGURE 53         RETAIL STORES TO ACCOUNT FOR LARGEST MARKET SHARE FOR

COMMERCIAL APPLICATIONS THROUGHOUT FORECAST PERIOD        140

FIGURE 54         TRANSPORTATION HUBS & PUBLIC PLACES TO DOMINATE MARKET

FOR INFRASTRUCTURAL APPLICATIONS BETWEEN 2024 AND 2029        150

FIGURE 55         EDUCATIONAL INSTITUTIONS TO LEAD DIGITAL SIGNAGE MARKET

FOR INSTITUTIONAL APPLICATIONS DURING FORECAST PERIOD        155

FIGURE 56         LARGE ENTERPRISES TO LEAD DIGITAL SIGNAGE MARKET DURING

FORECAST PERIOD       163

FIGURE 57         INDIA TO REGISTER HIGHEST CAGR IN GLOBAL DIGITAL SIGNAGE MARKET

FROM 2024 TO 2029       167

FIGURE 58         ASIA PACIFIC TO RECORD HIGHEST CAGR BETWEEN 2024 AND 2029      168

FIGURE 59         NORTH AMERICA: DIGITAL SIGNAGE MARKET SNAPSHOT              169

FIGURE 60         EUROPE: DIGITAL SIGNAGE MARKET SNAPSHOT          173

FIGURE 61         ASIA PACIFIC: DIGITAL SIGNAGE MARKET SNAPSHOT  178

FIGURE 62         ROW: DIGITAL SIGNAGE MARKET SNAPSHOT   183

FIGURE 63         DIGITAL SIGNAGE MARKET SHARE ANALYSIS, 2023       188

FIGURE 64         DIGITAL SIGNAGE MARKET: REVENUE ANALYSIS OF KEY PLAYERS,

2019–2023 (USD BILLION)           190

FIGURE 65         COMPANY VALUATION (USD BILLION), 2023    191

FIGURE 66         FINANCIAL METRICS (EV/EBITDA), 2023            191

FIGURE 67         DIGITAL SIGNAGE MARKET: BRAND/PRODUCT COMPARISON              192

FIGURE 68         DIGITAL SIGNAGE MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023     194

FIGURE 69         DIGITAL SIGNAGE MARKET: COMPANY FOOTPRINT     195

FIGURE 70         DIGITAL SIGNAGE MARKET: EVALUATION MATRIX (STARTUPS/SMES), 2023             204

FIGURE 71         SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT              217

FIGURE 72         LG ELECTRONICS: COMPANY SNAPSHOT          223

FIGURE 73         SHARP NEC DISPLAY SOLUTIONS, LTD.: COMPANY SNAPSHOT              228

FIGURE 74         LEYARD: COMPANY SNAPSHOT             234

FIGURE 75         SONY GROUP CORPORATION: COMPANY SNAPSHOT   238

FIGURE 76         BARCO: COMPANY SNAPSHOT 243

FIGURE 77         PANASONIC HOLDINGS CORPORATION: COMPANY SNAPSHOT        247

FIGURE 78         AUO CORPORATION: COMPANY SNAPSHOT     252