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자율주행 소프트웨어 시장 – 2035년까지의 세계 예측

조사회사 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2024년08월

Autonomous Driving Software Market – Global Forecast to 2035

자율주행 소프트웨어 시장 – 자율성 수준(L2+, L3, L4), 차량 유형(승용차, 상용차), 추진 장치(ICE, 전기), 소프트웨어 유형(인식 및 계획, 운전자, 차내 감지, 모니터링) – 2035년까지 세계 예측
Autonomous Driving Software Market by Level of Autonomy (L2+, L3, L4), Vehicle Type (Passenger Cars, Commercial Vehicles), Propulsion (ICE, Electric), Software Type (Perception & Planning, Chauffeur, Interior Sensing, Monitoring) – Global Forecast to 2035

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Report Overview

The global autonomous driving software market is projected to grow from USD 1.8 billion in 2024 to USD 7.0 billion in 2035, at a CAGR of 13.3%.

전세계 자율주행 소프트웨어 시장은 2024년 18억 달러에서 2035년 70억 달러까지 CAGR 13.3%로 성장할 것으로 예상됩니다.

With the growing advancement and adoption of ADAS features, the complexity and significance of software in these vehicles is gaining consistent traction. Today, the passenger cars segment has already achieved 45-60% penetration in the L2/L2+ segment. As the automotive industry moves towards L3 and above autonomy levels, the cost of software in the vehicle is expected to rise to as high as 45% in the short term and fall consequently by 2035. Furthermore, the proliferation of electric vehicles and shared mobility services is increasing the demand for autonomous driving software. To stimulate demand, the new OEM wants to convert to a software-driven vehicle centralized architecture, develop modular vehicle skateboards, and increase spending on complementary technologies such as Al/Gen Al, intelligent cockpits, and higher levels of automation.

자율주행 소프트웨어 시장 – 2035년까지의 세계 예측
Autonomous Driving Software Market

“L3 segment is expected to hold a significant share of autonomous driving software market during the forecast period.”

L3 autonomous vehicles employ cutting-edge software and hardware components that work together to build a precise, real-time map of the vehicle’s surroundings, allowing the system to make sound driving decisions. The software algorithms process the data, detect potential threats, and handle complex driving conditions. All of these technologies respond to the growing need for road safety, propelling the autonomous driving software sector. Multiple level 3 autonomous car models have been released in recent years. Mercedes-Benz, for example, launched the L3 S-Class and EQS autonomous passenger vehicles in 2023. BMW also offers L3 autonomy in the 7 Series G70. On the other hand, Stellantis plans to launch its L3 vans in 2024. During the forecast period, Asia Pacific is expected to hold the largest market size of autonomous driving software solutions in L3 autonomy. Asia Pacific countries are actively working on the development of higher autonomy in vehicles. Further, OEMs and technology providers in the region are actively collaborating to stay competitive in this evolving technological landscape. China and Japan are a few countries that have provided a testing ground for L3 autonomy. For instance, in December 2023, IM Motors (China) got a permit to test L3 self-driving vehicles in Shanghai. Previously, in September 2023, the Japanese government aimed for nationwide autonomous driving lanes. This means that the automated system can drive the vehicle under certain conditions, such as when the vehicle is in congested traffic on an expressway.

자율주행 소프트웨어 시장 – 2035년까지의 세계 예측 ecosystem
Autonomous Driving Software Market – ecosystem

“Perception and planning software to lead the development in fully autonomous vehicles”

Perception and planning software allow vehicles to effectively perceive and plan their way through the environment. Running a complex program, the software converts input data from an array of sensors—cameras, radar, and lidar—into a detailed and accurate model of the environment; thus, it classifies items like other vehicles, pedestrians, traffic signs, and obstructions by processing such data. All this allows a self-driven vehicle to make informed decisions in real time. Complex algorithms and methodologies are used for identification of environment and assessment for distinction between objects and forecasting the movement of the same. These are the key factors to stay collision-free and travel safely in a variety of driving conditions. Planning software defines the route that is safest and most efficient for the vehicle to follow. Safe and efficient routing is created by combining environmental data that is collected in real time with traffic rules. This includes real-time analysis of dynamic events, such as merging into a busy road or avoiding unexpected barriers. Planning software changes the path that the vehicle takes in response to changes in the environment to ensure that the ride is both smooth and safe. This includes real-time analysis of dynamic events, for example, merging into busy highways, and avoiding unexpected bottlenecks. The planning software continuously modifies the path of the vehicle according to environmental changes to ensure a smooth and safe ride.

Companies such as NVIDIA, Aurora Innovation Inc., Mobileye, PlusAl, and Waymo offer perception and planning software meant for autonomous driving. For instance, NVIDIA Drive is an end-to-end platform for autonomous vehicles, which consists of in-car computing hardware, including the Orin system-on-a-chip, while also including the complete software stack for AV and AI cockpit applications. It also provides PlusVision, which is an AI program for perception used in advanced safety systems and ADAS applications, with increased levels of autonomy. It leverages the strongest deep neural networks, including transformer-based models, for best-in-class perceptual capabilities. PlusAl’s PlusDrive is also an advanced L2+ Driver Assist System utilizing Level 4 autonomous driving technologies. Plus Drive® permits supervised autonomy in order for the drivers to execute maneuvers appropriately and safely.

“Europe is expected to have significant growth during the forecast period.”

According to experts, Europe’s severe emission standards and zero-emission ambitions significantly impact passenger and commercial vehicle manufacturers. This led to most manufacturers working on ADAS and AD features for vehicles in the region. Countries such as Germany, France, and the UK have already allowed the use of autonomous vehicles on roads, with testing already being conducted over the years for the applicability of these vehicles on roads. Major automakers such as Audi, Volkswagen Group, Mercedes-Benz, Renault and BMW, provide these safety features in the region. The growth of the European autonomous driving software demand can be thus attributed to technological advancements in driver assistance features, and mandates for features such as traffic jam assist and blind-spot detection. Mandates for the adoption of features like as DMS, AEB, and LCW in passenger cars, which came into effect in July 2022, are expected to boost autonomous vehicle demand and, consequently, the European autonomous driving software sector. Since January 2023, the region has authorized Level 3 autonomous cars to travel at speeds of up to 130 km/h under specific traffic circumstances, including as on motorways and during lane changes.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.

  • By Company Type: OEMs – 24%, Tier I – 67%, and Tier II – 9%,
  • By Designation: C- Level Executives – 33%, Directors – 52%, and Others – 15%
  • By Region: North America – 26%, Europe – 36%, and Asia Pacific – 38%
자율주행 소프트웨어 시장 – 2035년까지의 세계 예측 region
Autonomous Driving Software Market – region

The autonomous driving software market is dominated by major players including Mobileye (Israel), NVIDIA Corporation (US), Qualcomm Technologies, Inc. (US), Huawei Technologies Co, Ltd (China), and Aurora Innovation Inc. (US). These companies are expanding their operations in self driving technologies to strengthen their software ecosystem.

Research Coverage:

The report covers the autonomous driving software market, in terms of Level of Autonomy (L2+, L3, L4), Vehicle Type (Passenger Cars, Commercial Vehicles), Propulsion Type (ICE, Electric), Software Type, and Region (Asia Pacific, Europe, and North America). It covers the competitive landscape and company profiles of the major players in the autonomous driving software market ecosystem.

The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

  • The report will help market leaders/new entrants with information on the closest approximations of revenue numbers for the overall autonomous driving software market and its subsegments.
  • This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies.
  • The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
  • The report also helps stakeholders understand the current and future pricing trends of autonomous driving software.

The report provides insight on the following pointers:

Analysis of key drivers (Increasing development and adoption of autonomous vehicles, Growing adherence to safety regulations for vehicles worldwide, Increasing advancements in ADAS technology, Integration of 5G technology for vehicle connectivity), restraints (Data privacy concerns, Lack of standardization in software architecture and hardware platforms), opportunities (Rising demand for safer and sustainable transportation solutions, Increasing adoption of ADAS in modern vehicles, Growing deployment of sensor fusion in automotive, Advancement in autonomous commercial vehicle technology), and challenges (High operational cost of cybersecurity measures, Compatibility and integration challenges in hardware and software components).

  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the autonomous driving software market.
  • Market Development: Comprehensive information about lucrative markets – the report analyses the autonomous driving software market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the autonomous driving software market.
  • Competitive Assessment: In-depth assessment of market ranking, growth strategies, and service offerings of leading players like Mobileye (Israel), NVIDIA Corporation (US), Qualcomm Technologies, Inc. (US), Huawei Technologies Co, Ltd (China), and Aurora Innovation Inc. (US) among others in autonomous driving software market.

Table of Contents

1            INTRODUCTION            26

1.1         STUDY OBJECTIVES      26

1.2         MARKET DEFINITION   27

1.3         STUDY SCOPE  29

1.3.1      MARKET SEGMENTATION         29

1.3.2      INCLUSIONS AND EXCLUSIONS 30

1.4         YEARS CONSIDERED     31

1.5         CURRENCY CONSIDERED          31

1.6         UNIT CONSIDERED       31

1.7         STAKEHOLDERS            32

2            RESEARCH METHODOLOGY     33

2.1         RESEARCH DATA           33

2.1.1      SECONDARY DATA       34

2.1.1.1   Key secondary sources       35

2.1.1.2   Key data from secondary sources     37

2.1.2      PRIMARY DATA 37

2.1.2.1   Breakdown of primary interviews     39

2.1.2.2   List of primary participants 39

2.2         MARKET SIZE ESTIMATION METHODOLOGY    40

2.2.1      BOTTOM-UP APPROACH           42

2.2.2      TOP-DOWN APPROACH             43

2.3         MARKET BREAKDOWN & DATA TRIANGULATION          44

2.3.1      MARKET GROWTH PROJECTIONS FROM DEMAND-SIDE DRIVERS AND OPPORTUNITIES           45

2.4         FACTOR ANALYSIS        46

2.5         RESEARCH ASSUMPTIONS         46

2.6         RESEARCH LIMITATIONS           48

2.7         RISK ANALYSIS 48

3            EXECUTIVE SUMMARY 49

4            PREMIUM INSIGHTS      54

4.1         ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTONOMOUS DRIVING

SOFTWARE MARKET     54

4.2         AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION        55

4.3         AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY     55

4.4         AUTONOMOUS DRIVING SOFTWARE MARKET, BY VEHICLE TYPE              56

4.5         AUTONOMOUS DRIVING SOFTWARE MARKET, BY PROPULSION              56

5            MARKET OVERVIEW     57

5.1         INTRODUCTION            57

5.2         MARKET DYNAMICS     58

5.2.1      DRIVERS            59

5.2.1.1   Focus on development and adoption of autonomous vehicles     59

5.2.1.2   Need for adherence to safety regulations        60

5.2.1.3   Increasing advancements in ADAS technology            62

5.2.1.4   Integration of 5G technology for vehicle connectivity   63

5.2.2      RESTRAINTS     65

5.2.2.1   Data privacy concerns        65

5.2.2.2   Lack of standardization in software architecture and hardware platforms 66

5.2.3      OPPORTUNITIES           68

5.2.3.1   Rising demand for safe and sustainable transportation solutions 68

5.2.3.2   Revenue streams through subscription models             68

5.2.3.3   Growing deployment of sensor fusion in automotive sector        68

5.2.3.4   Advancements in autonomous commercial vehicle technology   70

5.2.4      CHALLENGES   71

5.2.4.1   High operational costs       71

5.2.4.2   Compatibility and integration challenges in hardware and software components              72

5.3         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS          73

5.3.1      TRENDS/DISRUPTIONS IMPACTING CUSTOMERS          73

5.4         VALUE CHAIN ANALYSIS            74

5.5         TECHNOLOGY ANALYSIS           75

5.5.1      INTRODUCTION            75

5.5.2      KEY TECHNOLOGIES    76

5.5.2.1   V2X connected autonomous vehicles             76

5.5.2.2   Artificial intelligence for sensor fusion           77

5.5.2.3   Edge computing for data processing 78

5.5.3      COMPLEMENTARY TECHNOLOGIES     78

5.5.3.1   Solid-state LiDAR             78

5.5.3.2   Terrain sensing system for autonomous vehicles          79

5.5.3.3   Automated valet parking (AVP)      79

5.5.3.4   Night vision and thermal imaging    80

5.5.4      ADJACENT TECHNOLOGIES      80

5.5.4.1   Deep learning-based sensor fusion   80

5.5.4.2   Blockchain with sensor fusion data   81

5.5.4.3   Sensor fusion with Kalman filter      82

5.6         PRICING ANALYSIS        83

5.6.1      AVERAGE SELLING PRICE TREND FOR AUTONOMY LEVELS, BY REGION             83

5.6.2      AUTONOMOUS DRIVING SOFTWARE SUITE PRICE, BY LEADING OEM, 2023      85

5.7         ECOSYSTEM ANALYSIS 86

5.7.1      OEMS   86

5.7.2      COMPUTE UNIT PROVIDERS     86

5.7.3      SOFTWARE STACK PROVIDERS 87

5.7.4      MOBILITY PLATFORM PROVIDERS        87

5.8         KEY STAKEHOLDERS & BUYING CRITERIA          89

5.8.1      KEY STAKEHOLDERS IN BUYING PROCESS         90

5.8.2      BUYING CRITERIA         90

5.9         CASE STUDY ANALYSIS 91

5.9.1      CONTINENTAL AG DEVELOPED INNOVATIVE SOLUTIONS TO ADDRESS CHALLENGES OF AUTONOMOUS DRIVING IN URBAN AREAS 91

5.9.2      CONTINENTAL AG DEVELOPED INTELLIGENT AND SPECIALIZED SOFTWARE TO ENHANCE HUMAN-MACHINE INTERACTION     92

5.9.3      PLUSDRIVE IMPROVED SAFETY BY AUTONOMOUSLY MANAGING CHALLENGING DRIVING SCENARIOS    92

5.9.4      CAVFORTH INTRODUCED FUSION PROCESSING’S CAVSTAR AUTONOMOUS DRIVE SYSTEM INSTALLED ON ALEXANDER DENNIS SINGLE-DECKER BUSES 93

5.9.5      WAYMO INTEGRATED SOPHISTICATED PERCEPTION SYSTEM USING COMPREHENSIVE ARRAY OF SENSORS TO REDUCE TRAFFIC-RELATED FATALITIES      93

5.9.6      AMBARELLA’S MODULAR AD SOFTWARE AND HARDWARE SOLUTIONS EMPOWERED AUTOMOTIVE OEMS TO DEPLOY SCALABLE AUTONOMOUS DRIVING FEATURES ACROSS VEHICLE FLEETS 94

5.10       PATENT ANALYSIS        94

5.10.1    INTRODUCTION            94

5.10.2    LEGAL STATUS OF PATENTS    96

5.11       INVESTMENT & FUNDING SCENARIO    98

5.12       FUNDING, BY USE CASE             99

5.13       REGULATORY LANDSCAPE       101

5.13.1    REGULATIONS ON AUTONOMOUS VEHICLE USAGE, BY COUNTRY              101

5.13.2    REGULATIONS AND INITIATIVES ON ADAS, BY COUNTRY          102

5.13.3    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          103

5.14       KEY CONFERENCES & EVENTS, 2024–2025           107

5.15       MNM INSIGHTS ON KEY OEMS’ INCLINATION TOWARD IN-HOUSE SOFTWARE DEVELOPMENT      107

5.16       MNM INSIGHTS ON CHALLENGES FACED IN AUTONOMOUS DRIVING              109

5.16.1    INFRASTRUCTURE AND TECHNOLOGY INTEGRATION 110

5.16.2    UNIVERSAL ACCURACY AND ADAPTABILITY IN AUTONOMOUS CARS              110

5.16.3    SECURING PRIVACY AND CYBERSECURITY        110

5.16.4    OPERATING AUTONOMOUS VEHICLES IN BAD WEATHER         110

5.16.5    NASCENT STAGE OF AI 111

5.16.6    REGULATORY AND LEGAL ISSUES         111

5.17       MNM INSIGHTS ON LIDAR UTILIZATION STRATEGIES FOR AUTONOMOUS DRIVING           111

5.17.1    LONG-RANGE LIDAR SYSTEMS 116

5.17.2    SHORT-RANGE LIDAR SYSTEMS             116

5.17.3    INTEGRATED MULTIPLE CAMERA-RADAR SYSTEMS AS ALTERNATIVE TO LIDAR          117

5.18       MNM INSIGHTS ON USE OF SIMULATORS BY OEMS       117

5.19       MNM INSIGHTS ON STRATEGIES EMPLOYED FOR UTILIZATION OF HD MAPS    118

5.20       IMPACT OF AI ON AUTONOMOUS VEHICLES    119

5.21       MNM INSIGHTS ON BUSINESS MODELS FOR AUTONOMOUS DRIVING MONETIZATION            120

6            AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY     121

6.1         INTRODUCTION            122

6.2         L2+       124

6.2.1      REGULATORY INITIATIVES TO DRIVE MARKET 124

6.3         L3          129

6.3.1      SURGE IN DEMAND FOR ROAD SAFETY TO DRIVE MARKET       129

6.4         L4          131

6.4.1      SHIFT TOWARD FULL AUTOMATION TO DRIVE MARKET           131

6.5         KEY INDUSTRY INSIGHTS          133

7            AUTONOMOUS DRIVING SOFTWARE MARKET, BY VEHICLE TYPE              134

7.1         INTRODUCTION            135

7.1.1      OPERATIONAL DATA   136

7.2         PASSENGER CARS          137

7.2.1      STRINGENT MANDATES FOR ADAS INTEGRATION TO DRIVE MARKET              137

7.3         COMMERCIAL VEHICLES           140

7.3.1      INNOVATIONS IN AUTOMATED DRIVING TECHNOLOGY TO DRIVE MARKET            140

7.4         KEY INDUSTRY INSIGHTS          141

8            AUTONOMOUS DRIVING SOFTWARE MARKET, BY PROPULSION              142

8.1         INTRODUCTION            143

8.2         ICE        144

8.2.1      IMPROVED AWARENESS REGARDING EMISSION-FRIENDLY TRANSPORTATION TO DRIVE MARKET 144

8.3         ELECTRIC         146

8.3.1      NEED FOR COMPLIANCE WITH STRINGENT EMISSION AND SAFETY REGULATIONS TO DRIVE MARKET        146

8.4         KEY INDUSTRY INSIGHTS          149

9            AUTONOMOUS DRIVING SOFTWARE MARKET, BY SOFTWARE TYPE              150

9.1         INTRODUCTION            150

9.2         PERCEPTION & PLANNING SOFTWARE 150

9.3         CHAUFFEUR SOFTWARE            151

9.4         INTERIOR SENSING SOFTWARE 152

9.5         SUPERVISION & MONITORING SOFTWARE        153

10          AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION        155

10.1       INTRODUCTION            156

10.2       ASIA PACIFIC    158

10.2.1    CHINA  160

10.2.1.1 Increasing autonomous vehicle testing by ride-hailing aggregators to drive market              160

10.2.2    JAPAN  164

10.2.2.1 Government’s push for development of autonomous vehicles to drive market              164

10.2.3    SOUTH KOREA 166

10.2.3.1 Government’s focus on autonomous vehicle deployment to drive market 166

10.2.4    INDIA   168

10.2.4.1 Growing emphasis on safety in automobile industry to drive market        168

10.3       EUROPE             169

10.3.1    GERMANY         172

10.3.1.1 Robust autonomous vehicle development ecosystem to drive market        172

10.3.2    FRANCE             174

10.3.2.1 Government’s mandates for road safety to drive market             174

10.3.3    UK         176

10.3.3.1 Increasing demand for advanced safety and luxury in vehicles to drive market              176

10.3.4    SPAIN   178

10.3.4.1 Evolving consumer preferences and technological advancements to drive market              178

10.3.5    SWEDEN            180

10.3.5.1 Advancements in autonomous driving technology coupled with supportive regulatory frameworks to drive market           180

10.4       NORTH AMERICA          181

10.4.1    US         183

10.4.1.1 Government’s support and presence of leading autonomous driving software providers to drive market   183

10.4.2    CANADA            185

10.4.2.1 Government’s investment in development of connected and autonomous ecosystems to drive market 185

11          COMPETITIVE LANDSCAPE       188

11.1       OVERVIEW        188

11.2       KEY PLAYER STRATEGIES/RIGHT TO WIN          188

11.3       MARKET RANKING ANALYSIS   190

11.4       REVENUE ANALYSIS      192

11.5       COMPANY VALUATION AND FINANCIAL METRICS        193

11.6       BRAND/PRODUCT COMPARISON          194

11.7       COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023   194

11.7.1    STARS  195

11.7.2    EMERGING LEADERS    195

11.7.3    PERVASIVE PLAYERS     195

11.7.4    PARTICIPANTS 195

11.7.5    COMPANY FOOTPRINT: KEY PLAYERS, 2023      197

11.8       COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023          200

11.8.1    PROGRESSIVE COMPANIES       200

11.8.2    RESPONSIVE COMPANIES          200

11.8.3    DYNAMIC COMPANIES 201

11.8.4    STARTING BLOCKS       201

11.8.5    COMPETITIVE BENCHMARKING            202

11.9       COMPETITIVE SCENARIO          203

11.9.1    PRODUCT LAUNCHES & DEVELOPMENTS         203

11.9.2    DEALS  205

11.9.3    EXPANSION      207

11.9.4    OTHER DEVELOPMENTS           208

12          COMPANY PROFILES    210

12.1       KEY PLAYERS   210

12.1.1    MOBILEYE        210

12.1.1.1 Business overview 210

12.1.1.2 Products/Solutions/Services offered 213

12.1.1.3 Recent developments         214

12.1.1.3.1            Product launches & developments   214

12.1.1.3.2            Deals     214

12.1.1.3.3            Other developments          218

12.1.1.4 MnM view           219

12.1.1.4.1            Key strengths       219

12.1.1.4.2            Strategic choices  219

12.1.1.4.3            Weaknesses and competitive threats 219

12.1.2    NVIDIA CORPORATION 220

12.1.2.1 Business overview 220

12.1.2.2 Products/Solutions/Services offered 224

12.1.2.3 Recent developments         225

12.1.2.3.1            Product launches & developments   225

12.1.2.3.2            Deals     226

12.1.2.4 MnM view           227

12.1.2.4.1            Key strengths       227

12.1.2.4.2            Strategic choices  227

12.1.2.4.3            Weaknesses and competitive threats 227

12.1.3    QUALCOMM TECHNOLOGIES, INC.       228

12.1.3.1 Business overview 228

12.1.3.2 Products/Solutions/Services offered 231

12.1.3.3 Recent developments         232

12.1.3.3.1            Product launches & developments   232

12.1.3.3.2            Deals     233

12.1.3.4 MnM view           237

12.1.3.4.1            Key strengths       237

12.1.3.4.2            Strategic choices  237

12.1.3.4.3            Weaknesses and competitive threats 237

12.1.4    HUAWEI TECHNOLOGIES CO., LTD.      238

12.1.4.1 Business overview 238

12.1.4.2 Products/Solutions/Services offered 240

12.1.4.3 Recent developments         241

12.1.4.3.1            Deals     241

12.1.4.3.2            Expansion            241

12.1.4.3.3            Other developments          242

12.1.4.4 MnM view           242

12.1.4.4.1            Key strengths       242

12.1.4.4.2            Strategic choices  242

12.1.4.4.3            Weaknesses and competitive threats 242

12.1.5    AURORA INNOVATION, INC.      243

12.1.5.1 Business overview 243

12.1.5.2 Products/Solutions/Services offered 245

12.1.5.3 Recent developments         246

12.1.5.3.1            Product launches & developments   246

12.1.5.3.2            Deals     247

12.1.5.4 Other developments          250

12.1.5.5 MnM view           250

12.1.5.5.1            Key strengths       250

12.1.5.5.2            Strategic choices  251

12.1.5.5.3            Weaknesses and competitive threats 251

12.1.6    APTIV   252

12.1.6.1 Business overview 252

12.1.6.2 Products/Solutions/Services offered 254

12.1.6.3 Recent developments         254

12.1.6.3.1            Deals     254

12.1.6.3.2            Expansion            255

12.1.6.3.3            Other developments          256

12.1.7    BLACKBERRY LIMITED 257

12.1.7.1 Business overview 257

12.1.7.2 Products/Solutions/Services offered 259

12.1.7.3 Recent developments         260

12.1.7.3.1            Product launches & developments   260

12.1.7.3.2            Deals     260

12.1.8    PLUSAI, INC.     263

12.1.8.1 Business overview 263

12.1.8.2 Products/Solutions/Services offered 266

12.1.8.3 Recent developments         267

12.1.8.3.1            Product launches & developments   267

12.1.8.3.2            Deals     268

12.1.8.3.3            Other developments          271

12.1.9    KODIAK ROBOTICS, INC.            273

12.1.9.1 Business overview 273

12.1.9.2 Products/Solutions/Services offered 275

12.1.9.3 Recent developments         275

12.1.9.3.1            Product launches & developments   275

12.1.9.3.2            Deals     276

12.1.10  OXA AUTONOMY LIMITED        277

12.1.10.1             Business overview 277

12.1.10.2             Products/Solutions/Services offered 278

12.1.10.3             Recent developments         279

12.1.10.3.1          Product launches & developments   279

12.1.10.3.2          Deals     279

12.1.10.3.3          Other developments          281

12.1.11  GREEN HILLS SOFTWARE          282

12.1.11.1             Business overview 282

12.1.11.2             Products/Solutions/Services offered 283

12.1.11.3             Recent developments         283

12.1.11.3.1          Deals     283

12.1.11.3.2          Other developments          286

12.1.12  CONTINENTAL AG        287

12.1.12.1             Business overview 287

12.1.12.2             Products/Solutions/Services offered 290

12.1.12.3             Recent developments         291

12.1.12.3.1          Product launches & launches           291

12.1.12.3.2          Deals     291

12.1.12.3.3          Expansion            293

12.1.12.3.4          Other developments          295

12.1.13  HITACHI ASTEMO, LTD.             296

12.1.13.1             Business overview 296

12.1.13.2             Products/Solutions/Services offered 296

12.1.13.3             Recent developments         297

12.1.13.3.1          Product launches & developments   297

12.1.13.3.2          Deals     297

12.1.13.3.3          Other developments          298

12.1.14  CARIAD              299

12.1.14.1             Business overview 299

12.1.14.2             Products/Solutions/Services offered 300

12.1.14.3             Recent developments         300

12.1.14.3.1          Deals     300

12.1.14.3.2          Expansion            302

12.1.14.3.3          Other developments          302

12.1.15  PONY.AI             303

12.1.15.1             Business overview 303

12.1.15.2             Products/Solutions/Services offered 304

12.1.15.3             Recent developments         305

12.1.15.3.1          Product launches & developments   305

12.1.15.3.2          Deals     306

12.1.15.3.3          Other developments          312

12.1.16  BAIDU, INC.       313

12.1.16.1             Business overview 313

12.1.16.2             Products/Solutions/Services offered 314

12.1.16.3             Recent developments         315

12.1.16.3.1          Product launches & developments   315

12.1.16.3.2          Deals     317

12.1.16.3.3          Expansion            319

12.1.16.3.4          Other developments          319

12.1.17  WAYMO LLC     321

12.1.17.1             Business overview 321

12.1.17.2             Products/Solutions/Services offered 322

12.1.17.3             Recent developments         323

12.1.17.3.1          Product launches & developments   323

12.1.17.3.2          Deals     323

12.1.17.3.3          Expansion            326

12.1.17.3.4          Other developments          326

12.2       OTHER PLAYERS           328

12.2.1    IMAGRY AUTONOMOUS DRIVING SOFTWARE COMPANY           328

12.2.2    WERIDE.AI        329

12.2.3    ZOOX, INC.        330

12.2.4    CRUISE LLC      331

12.2.5    ZF FRIEDRICHSHAFEN AG         332

12.2.6    TUSIMPLE HOLDINGS INC.        333

12.2.7    KPIT     334

12.2.8    LUXOFT, A DXC TECHNOLOGY COMPANY        335

12.2.9    EMBARK TRUCK, INC.   337

12.2.10  WAYVE TECHNOLOGIES LTD.  338

12.2.11  DRIVEBLOCKS 339

12.2.12  SENSETIME       340

12.2.13  EASYMILE         341

12.2.14  SCANIA 342

12.2.15  UISEE   343

12.2.16  COAST AUTONOMOUS, INC.     344

12.2.17  NAVISTAR         345

12.2.18  VECTOR INFORMATIK GMBH   346

12.2.19  APEX.AI, INC.    347

12.2.20  HORIZON ROBOTICS    348

12.2.21  TATA TECHNOLOGIES 349

12.2.22  ROBERT BOSCH GMBH 350

12.2.23  WOVEN BY TOYOTA, INC.          351

13          APPENDIX         352

13.1       INSIGHTS FROM INDUSTRY EXPERTS   352

13.2       DISCUSSION GUIDE      352

13.3       KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL             355

13.4       CUSTOMIZATION OPTIONS      357

13.4.1    AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, AT REGIONAL LEVEL        357

13.4.2    AUTONOMOUS DRIVING SOFTWARE MARKET, BY VEHICLE TYPE, AT COUNTRY LEVEL           357

13.4.3    AUTONOMOUS DRIVING SOFTWARE MARKET, BY PROPULSION, AT COUNTRY LEVEL           357

13.4.4    PROFILING OF ADDITIONAL MARKET PLAYERS (UP TO THREE)              357

13.5       RELATED REPORTS       357

13.6       AUTHOR DETAILS         359

LIST OF TABLES

TABLE 1             MARKET DEFINITION, BY VEHICLE TYPE           27

TABLE 2             MARKET DEFINITION, BY LEVEL OF AUTOMATION       27

TABLE 3             MARKET DEFINITION, BY PROPULSION             28

TABLE 4             MARKET DEFINITION, BY SOFTWARE TYPE       28

TABLE 5             INCLUSIONS AND EXCLUSIONS 30

TABLE 6             USD EXCHANGE RATES, BY KEY COUNTRY, 2019–2023   31

TABLE 7             PRIMARY INTERVIEW PARTICIPANTS   38

TABLE 8             REGULATORY SAFETY FEATURES BY EUROPEAN COMMISSION              61

TABLE 9             ADAS FUNCTIONS PROVIDED BY OEMS              63

TABLE 10           IMPACT OF MARKET DYNAMICS ON AUTONOMOUS DRIVING SOFTWARE MARKET     72

TABLE 11           TYPES OF NIGHT VISION/THERMAL IMAGING  80

TABLE 12           AVERAGE SELLING PRICE ANALYSIS FOR L2+ AUTONOMY, BY REGION,

2021–2023 (USD)             84

TABLE 13           AVERAGE SELLING PRICE ANALYSIS FOR L3 AUTONOMY, BY REGION,

2021–2023 (USD)             84

TABLE 14           AVERAGE SELLING PRICE ANALYSIS FOR L4 AUTONOMY, BY REGION,

2021–2023 (USD)             84

TABLE 15           L2+/L3 AD SOFTWARE SUITE PRICE, BY LEADING OEM, 2023 (USD)   85

TABLE 16           ROLE OF PLAYERS IN ECOSYSTEM         87

TABLE 17           INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY VEHICLE TYPES     90

TABLE 18           KEY BUYING CRITERIA FOR KEY VEHICLE TYPES           91

TABLE 19           INNOVATIONS AND PATENT REGISTRATIONS, 2020–2023              96

TABLE 20           NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS 103

TABLE 21           EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS 105

TABLE 22           ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS 106

TABLE 23           KEY CONFERENCES & EVENTS, 2024–2025           107

TABLE 24           IN-HOUSE SOFTWARE DEVELOPMENT, BY KEY OEM     108

TABLE 25           MANUFACTURERS PROVIDING LIDAR TECHNOLOGY FOR AUTONOMOUS DRIVING           112

TABLE 26           AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2020–2023 (THOUSAND UNITS) 122

TABLE 27           AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2024–2030 (THOUSAND UNITS) 123

TABLE 28           AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2031–2035 (THOUSAND UNITS) 123

TABLE 29           AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2020–2023 (USD MILLION)          123

TABLE 30           AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2024–2030 (USD MILLION)          123

TABLE 31           AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2031–2035 (USD MILLION)          124

TABLE 32           L2+ AUTONOMOUS VEHICLE MODELS 124

TABLE 33           OEM DEVELOPMENTS IN AUTONOMOUS DRIVING SOFTWARE              126

TABLE 34           L2+: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2020–2023 (THOUSAND UNITS) 127

TABLE 35           L2+: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (THOUSAND UNITS) 127

TABLE 36           L2+: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2031–2035 (THOUSAND UNITS) 128

TABLE 37           L2+: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2020–2023 (USD MILLION)          128

TABLE 38           L2+: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (USD MILLION)          128

TABLE 39           L2+: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2031–2035 (USD MILLION)          128

TABLE 40           L3 AUTONOMOUS VEHICLE MODELS   129

TABLE 41           L3: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2020–2023 (THOUSAND UNITS) 129

TABLE 42           L3: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (THOUSAND UNITS) 130

TABLE 43           L3: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2031–2035 (THOUSAND UNITS) 130

TABLE 44           L3: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2020–2023 (USD MILLION)          130

TABLE 45           L3: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (USD MILLION)          130

TABLE 46           L3: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2031–2035 (USD MILLION)          131

TABLE 47           L4: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2020–2023 (THOUSAND UNITS) 132

TABLE 48           L4: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (THOUSAND UNITS) 132

TABLE 49           L4: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2031–2035 (THOUSAND UNITS) 132

TABLE 50           L4: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2020–2023 (USD MILLION)          132

TABLE 51           L4: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (USD MILLION)          133

TABLE 52           L4: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2031–2035 (USD MILLION)          133

TABLE 53           AUTONOMOUS DRIVING SOFTWARE MARKET, BY VEHICLE TYPE,

2020–2023 (USD MILLION)          135

TABLE 54           AUTONOMOUS DRIVING SOFTWARE MARKET, BY VEHICLE TYPE,

2024–2030 (USD MILLION)          136

TABLE 55           AUTONOMOUS DRIVING SOFTWARE MARKET, BY VEHICLE TYPE,

2031–2035 (USD MILLION)          136

TABLE 56           OPERATIONAL AUTONOMOUS CAR MODELS   136

TABLE 57           L2+/L3 PASSENGER CAR MODELS          137

TABLE 58           PASSENGER CARS: AUTONOMOUS DRIVING SOFTWARE MARKET,

BY REGION, 2020–2023 (USD MILLION)  139

TABLE 59           PASSENGER CARS: AUTONOMOUS DRIVING SOFTWARE MARKET,

BY REGION, 2024–2030 (USD MILLION)  139

TABLE 60           PASSENGER CARS: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION, 2031–2035 (USD MILLION)            140

TABLE 61           AUTONOMOUS DRIVING SOFTWARE MARKET, BY PROPULSION,

2020–2023 (USD MILLION)          143

TABLE 62           AUTONOMOUS DRIVING SOFTWARE MARKET, BY PROPULSION,

2024–2030 (USD MILLION)          144

TABLE 63           AUTONOMOUS DRIVING SOFTWARE MARKET, BY PROPULSION,

2031–2035 (USD MILLION)          144

TABLE 64           AUTONOMOUS ICE VEHICLE MODELS 145

TABLE 65           ICE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2020–2023 (USD MILLION)          145

TABLE 66           ICE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (USD MILLION)          145

TABLE 67           ICE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2031–2035 (USD MILLION)          146

TABLE 68           AUTONOMOUS ELECTRIC VEHICLE MODELS   147

TABLE 69           ELECTRIC: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2020–2023 (USD MILLION)          148

TABLE 70           ELECTRIC: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (USD MILLION)          149

TABLE 71           ELECTRIC: AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2031–2035 (USD MILLION)          149

TABLE 72           PERCEPTION AND PLANNING SOFTWARE, BY KEY PROVIDER              151

TABLE 73           CHAUFFEUR SOFTWARE, BY KEY PROVIDER      152

TABLE 74           INTERIOR SENSING SOFTWARE, BY KEY PROVIDER       153

TABLE 75           SUPERVISION AND MONITORING SOFTWARE, BY KEY PROVIDER         154

TABLE 76           PHASES IN AUTONOMOUS VEHICLE DEVELOPMENT AND

THEIR IMPACT ON MARKET      156

TABLE 77           AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2020–2023 (USD MILLION)          157

TABLE 78           AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (USD MILLION)          158

TABLE 79           AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2031–2035 (USD MILLION)          158

TABLE 80           ASIA PACIFIC: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY,

2020–2023 (USD MILLION)          159

TABLE 81           ASIA PACIFIC: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY,

2024–2030 (USD MILLION)          160

TABLE 82           ASIA PACIFIC: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY,

2031–2035 (USD MILLION)          160

TABLE 83           KEY COMPANIES OFFERING AUTONOMOUS VEHICLE TECHNOLOGY AND THEIR PARTNERS IN CHINA            161

TABLE 84           LIST OF KEY AUTONOMOUS DRIVING SOFTWARE STARTUPS IN CHINA           162

TABLE 85           CHINA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2020–2023 (USD MILLION)         163

TABLE 86           CHINA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2024–2030 (USD MILLION)         163

TABLE 87           CHINA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2031–2035 (USD MILLION)         163

TABLE 88           LIST OF KEY AUTONOMOUS DRIVING SOFTWARE STARTUPS IN JAPAN           164

TABLE 89           JAPAN: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2020–2023 (USD MILLION)         165

TABLE 90           JAPAN: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2024–2030 (USD MILLION)         165

TABLE 91           JAPAN: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2031–2035 (USD MILLION)         165

TABLE 92           LIST OF KEY AUTONOMOUS DRIVING SOFTWARE STARTUPS IN SOUTH KOREA          166

TABLE 93           SOUTH KOREA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2020–2023 (USD MILLION)    167

TABLE 94           SOUTH KOREA: AUTONOMOUS DRIVING SOFTWARE MARKET,

BY LEVEL OF AUTONOMY, 2024–2030 (USD MILLION)    167

TABLE 95           SOUTH KOREA: AUTONOMOUS DRIVING SOFTWARE MARKET,

BY LEVEL OF AUTONOMY, 2031–2035 (USD MILLION)    167

TABLE 96           INDIA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2020–2023 (USD MILLION)         168

TABLE 97           INDIA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2024–2030 (USD MILLION)         169

TABLE 98           INDIA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2031–2035 (USD MILLION)         169

TABLE 99           EUROPE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY,

2020–2023 (USD MILLION)          170

TABLE 100         EUROPE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY,

2024–2030 (USD MILLION)          171

TABLE 101         EUROPE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY,

2031–2035 (USD MILLION)          171

TABLE 102         LIST OF AUTONOMOUS DRIVING SOFTWARE STARTUPS IN GERMANY         172

TABLE 103         GERMANY: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2020–2023 (USD MILLION)         173

TABLE 104         GERMANY: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2024–2030 (USD MILLION)         173

TABLE 105         GERMANY: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2031–2035 (USD MILLION)         173

TABLE 106         LIST OF AUTONOMOUS DRIVING SOFTWARE STARTUPS IN FRANCE             174

TABLE 107         FRANCE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2020–2023 (USD MILLION)         175

TABLE 108         FRANCE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2024–2030 (USD MILLION)         175

TABLE 109         FRANCE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2031–2035 (USD MILLION)         175

TABLE 110         LIST OF AUTONOMOUS DRIVING SOFTWARE STARTUPS IN UK              176

TABLE 111         UK: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2020–2023 (USD MILLION)          177

TABLE 112         UK: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2024–2030 (USD MILLION)          177

TABLE 113         UK: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2031–2035 (USD MILLION)          177

TABLE 114         LIST OF AUTONOMOUS DRIVING SOFTWARE STARTUPS IN SPAIN   178

TABLE 115         SPAIN: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2020–2023 (USD MILLION)         179

TABLE 116         SPAIN: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2024–2030 (USD MILLION)         179

TABLE 117         SPAIN: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2031–2035 (USD MILLION)         179

TABLE 118         LIST OF AUTONOMOUS DRIVING SOFTWARE STARTUPS IN SWEDEN            180

TABLE 119         SWEDEN: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2020–2023 (USD MILLION)         180

TABLE 120         SWEDEN: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2024–2030 (USD MILLION)         181

TABLE 121         SWEDEN: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2031–2035 (USD MILLION)         181

TABLE 122         NORTH AMERICA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY, 2020–2023 (USD MILLION)         182

TABLE 123         NORTH AMERICA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY, 2024–2030 (USD MILLION)         183

TABLE 124         NORTH AMERICA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY, 2031–2035 (USD MILLION)         183

TABLE 125         LIST OF KEY AUTONOMOUS DRIVING SOFTWARE STARTUPS IN US    184

TABLE 126         US: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2020–2023 (USD MILLION)          184

TABLE 127         US: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2024–2030 (USD MILLION)          185

TABLE 128         US: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2031–2035 (USD MILLION)          185

TABLE 129         AUTONOMOUS VEHICLE SENSOR AND SENSING PLATFORM STARTUPS IN CANADA 186

TABLE 130         CANADA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2020–2023 (USD MILLION)         186

TABLE 131         CANADA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2024–2030 (USD MILLION)         186

TABLE 132         CANADA: AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2031–2035 (USD MILLION)         187

TABLE 133         OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN AUTONOMOUS DRIVING SOFTWARE MARKET 188

TABLE 134         COMPANY REGIONAL FOOTPRINT        198

TABLE 135         COMPANY VEHICLE TYPE FOOTPRINT 199

TABLE 136         COMPANY LEVEL OF AUTONOMY FOOTPRINT 200

TABLE 137         KEY STARTUPS/SMES   202

TABLE 138         COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES              202

TABLE 139         AUTONOMOUS DRIVING SOFTWARE MARKET: PRODUCT LAUNCHES & DEVELOPMENTS, JANUARY 2021–JULY 2024           203

TABLE 140         AUTONOMOUS DRIVING SOFTWARE MARKET: DEALS, JANUARY 2021–JULY 2024           205

TABLE 141         AUTONOMOUS DRIVING SOFTWARE MARKET: EXPANSION,

JANUARY 2021–JULY 2024          207

TABLE 142         AUTONOMOUS DRIVING SOFTWARE MARKET: OTHER DEVELOPMENTS, JANUARY 2021–JULY 2024       208

TABLE 143         MOBILEYE: COMPANY OVERVIEW         210

TABLE 144         MOBILEYE: PRODUCTS/SOLUTIONS/SERVICES OFFERED              213

TABLE 145         MOBILEYE: PRODUCT LAUNCHES & DEVELOPMENTS  214

TABLE 146         MOBILEYE: DEALS         214

TABLE 147         MOBILEYE: OTHER DEVELOPMENTS    218

TABLE 148         NVIDIA CORPORATION: COMPANY OVERVIEW 220

TABLE 149         NVIDIA CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          224

TABLE 150         NVIDIA CORPORATION: PRODUCT LAUNCHES & DEVELOPMENTS           225

TABLE 151         NVIDIA CORPORATION: DEALS 226

TABLE 152         QUALCOMM TECHNOLOGIES, INC.: COMPANY OVERVIEW              228

TABLE 153         QUALCOMM TECHNOLOGIES, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED   231

TABLE 154         QUALCOMM TECHNOLOGIES, INC.: PRODUCT LAUNCHES & DEVELOPMENTS           232

TABLE 155         QUALCOMM TECHNOLOGIES, INC.: DEALS       233

TABLE 156         HUAWEI TECHNOLOGIES CO., LTD.: COMPANY OVERVIEW              238

TABLE 157         HUAWEI TECHNOLOGIES CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED   240

TABLE 158         HUAWEI TECHNOLOGIES CO., LTD.: DEALS      241

TABLE 159         HUAWEI TECHNOLOGIES CO., LTD.: EXPANSION           241

TABLE 160         HUAWEI TECHNOLOGIES CO., LTD.: OTHER DEVELOPMENTS              242

TABLE 161         AURORA INNOVATION, INC.: COMPANY OVERVIEW      243

TABLE 162         AURORA INNOVATION, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED   245

TABLE 163         AURORA INNOVATION, INC: PRODUCT LAUNCHES & DEVELOPMENTS           246

TABLE 164         AURORA INNOVATION, INC.: DEALS     247

TABLE 165         AURORA INNOVATION, INC.: OTHER DEVELOPMENTS 250

TABLE 166         APTIV: COMPANY OVERVIEW   252

TABLE 167         APTIV: PRODUCTS/SOLUTIONS/SERVICES OFFERED    254

TABLE 168         APTIV: DEALS   254

TABLE 169         APTIV: EXPANSION       255

TABLE 170         APTIV: OTHER DEVELOPMENTS            256

TABLE 171         BLACKBERRY LIMITED: COMPANY OVERVIEW  257

TABLE 172         BLACKBERRY LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED          259

TABLE 173         BLACKBERRY LIMITED: PRODUCT LAUNCHES & DEVELOPMENTS           260

TABLE 174         BLACKBERRY LIMITED: DEALS 260

TABLE 175         PLUSAI, INC.: COMPANY OVERVIEW      263

TABLE 176         PLUSAI, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED              266

TABLE 177         PLUSAI, INC.: PRODUCT LAUNCHES & DEVELOPMENTS              267

TABLE 178         PLUSAI, INC.: DEALS     268

TABLE 179         PLUSAI, INC.: OTHER DEVELOPMENTS 271

TABLE 180         KODIAK ROBOTICS, INC.: COMPANY OVERVIEW            273

TABLE 181         KODIAK ROBOTICS, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED          275

TABLE 182         KODIAK ROBOTICS INC.: PRODUCT LAUNCHES & DEVELOPMENTS           275

TABLE 183         KODIAK ROBOTICS INC.: DEALS             276

TABLE 184         OXA AUTONOMY LIMITED: COMPANY OVERVIEW         277

TABLE 185         OXA AUTONOMY LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED   278

TABLE 186         OXA AUTONOMY LIMITED: PRODUCT LAUNCHES & DEVELOPMENTS           279

TABLE 187         OXA AUTONOMY LIMITED: DEALS        279

TABLE 188         OXA AUTONOMY LIMITED: OTHER DEVELOPMENTS   281

TABLE 189         GREEN HILLS SOFTWARE: COMPANY OVERVIEW           282

TABLE 190         GREEN HILLS SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED          283

TABLE 191         GREEN HILLS SOFTWARE: DEALS           283

TABLE 192         GREEN HILLS SOFTWARE: OTHER DEVELOPMENTS      286

TABLE 193         CONTINENTAL AG: COMPANY OVERVIEW         287

TABLE 194         CONTINENTAL AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED          290

TABLE 195         CONTINENTAL AG: PRODUCT LAUNCHES & DEVELOPMENTS              291

TABLE 196         CONTINENTAL AG: DEALS        291

TABLE 197         CONTINENTAL AG: EXPANSION             293

TABLE 198         CONTINENTAL AG: OTHER DEVELOPMENTS    295

TABLE 199         HITACHI ASTEMO, LTD.: COMPANY OVERVIEW             296

TABLE 200         HITACHI ASTEMO, LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED          296

TABLE 201         HITACHI ASTEMO, LTD.: PRODUCT LAUNCHES & DEVELOPMENTS           297

TABLE 202         HITACHI ASTEMO, LTD.: DEALS             297

TABLE 203         HITACHI ASTEMO, LTD.: OTHER DEVELOPMENTS        298

TABLE 204         CARIAD: COMPANY OVERVIEW 299

TABLE 205         CARIAD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 300

TABLE 206         CARIAD: DEALS 300

TABLE 207         CARIAD: EXPANSION    302

TABLE 208         CARIAD: OTHER DEVELOPMENTS         302

TABLE 209         PONY.AI: COMPANY OVERVIEW             303

TABLE 210         PONY.AI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 304

TABLE 211         PONY.AI: PRODUCT LAUNCHES & DEVELOPMENTS      305

TABLE 212         PONY.AI: DEALS             306

TABLE 213         PONY.AI: OTHER DEVELOPMENTS        312

TABLE 214         BAIDU, INC.: COMPANY OVERVIEW       313

TABLE 215         BAIDU, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED              314

TABLE 216         BAIDU, INC.: PRODUCT LAUNCHES & DEVELOPMENTS 315

TABLE 217         BAIDU, INC.: DEALS      317

TABLE 218         BAIDU, INC.: EXPANSION           319

TABLE 219         BAIDU, INC.: OTHER DEVELOPMENTS  319

TABLE 220         WAYMO LLC: COMPANY OVERVIEW      321

TABLE 221         WAYMO LLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED              322

TABLE 222         WAYMO LLC: PRODUCT LAUNCHES & DEVELOPMENTS              323

TABLE 223         WAYMO LLC: DEALS     323

TABLE 224         WAYMO LLC: EXPANSION          326

TABLE 225         WAYMO LLC: OTHER DEVELOPMENTS 326

TABLE 226         IMAGRY AUTONOMOUS DRIVING SOFTWARE COMPANY: COMPANY OVERVIEW  328

TABLE 227         WERIDE.AI: COMPANY OVERVIEW         329

TABLE 228         ZOOX, INC.: COMPANY OVERVIEW        330

TABLE 229         CRUISE LLC: COMPANY OVERVIEW       331

TABLE 230         ZF FRIEDRICHSHAFEN AG: COMPANY OVERVIEW          332

TABLE 231         TUSIMPLE HOLDINGS INC.: COMPANY OVERVIEW        333

TABLE 232         KPIT: COMPANY OVERVIEW      334

TABLE 233         LUXOFT, A DXC TECHNOLOGY COMPANY: COMPANY OVERVIEW        335

TABLE 234         EMBARK TRUCK, INC.: COMPANY OVERVIEW    337

TABLE 235         WAYVE TECHNOLOGIES LTD.: COMPANY OVERVIEW   338

TABLE 236         DRIVEBLOCKS: COMPANY OVERVIEW  339

TABLE 237         SENSETIME: COMPANY OVERVIEW        340

TABLE 238         EASYMILE: COMPANY OVERVIEW          341

TABLE 239         SCANIA: COMPANY OVERVIEW 342

TABLE 240         UISEE: COMPANY OVERVIEW    343

TABLE 241         COAST AUTONOMOUS, INC.: COMPANY OVERVIEW      344

TABLE 242         NAVISTAR: COMPANY OVERVIEW          345

TABLE 243         VECTOR INFORMATIK GMBH: COMPANY OVERVIEW    346

TABLE 244         APEX.AI, INC.: COMPANY OVERVIEW     347

TABLE 245         HORIZON ROBOTICS: COMPANY OVERVIEW     348

TABLE 246         TATA TECHNOLOGIES: COMPANY OVERVIEW  349

TABLE 247         ROBERT BOSCH GMBH: COMPANY OVERVIEW 350

TABLE 248         WOVEN BY TOYOTA, INC.: COMPANY OVERVIEW          351

LIST OF FIGURES

FIGURE 1           RESEARCH DESIGN       33

FIGURE 2           RESEARCH PROCESS FLOW       34

FIGURE 3           KEY INDUSTRY INSIGHTS          38

FIGURE 4           BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE,

DESIGNATION, AND REGION    39

FIGURE 5           RESEARCH METHODOLOGY: HYPOTHESIS BUILDING  41

FIGURE 6           BOTTOM-UP APPROACH           42

FIGURE 7           TOP-DOWN APPROACH             43

FIGURE 8           RESEARCH DESIGN & METHODOLOGY 43

FIGURE 9           DATA TRIANGULATION             44

FIGURE 10         DEMAND-SIDE AND SUPPLY-SIDE FACTOR ANALYSIS   46

FIGURE 11         REPORT SUMMARY       50

FIGURE 12         AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION              51

FIGURE 13         AUTONOMOUS DRIVING SOFTWARE MARKET, BY PROPULSION, 2024 VS. 2035 (USD MILLION)       52

FIGURE 14         AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY, 2024 VS. 2035 (USD MILLION)        52

FIGURE 15         KEY PLAYERS IN AUTONOMOUS DRIVING SOFTWARE MARKET              53

FIGURE 16         INCREASING DEVELOPMENT OF AUTONOMOUS VEHICLES TO DRIVE MARKET 54

FIGURE 17         ASIA PACIFIC TO BE FASTEST-GROWING MARKET FOR AUTONOMOUS DRIVING SOFTWARE DURING FORECAST PERIOD         55

FIGURE 18         L2+ SEGMENT TO BE DOMINANT DURING FORECAST PERIOD              55

FIGURE 19         DEMAND FOR USE OF AUTONOMOUS DRIVING SOFTWARE IN PASSENGER CARS TO GROW SUBSTANTIALLY DURING FORECAST PERIOD              56

FIGURE 20         ELECTRIC SEGMENT TO LEAD MARKET DURING FORECAST PERIOD              56

FIGURE 21         SAE LEVELS OF AUTONOMY SHOWING SHIFT IN PREFERENCE FROM ADAS TO AUTONOMOUS SYSTEMS          57

FIGURE 22         OVERVIEW OF SOFTWARE STRUCTURE FOR AUTONOMOUS DRIVING            58

FIGURE 23         AUTONOMOUS DRIVING SOFTWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES       59

FIGURE 24         L2+/L3 VEHICLE MODELS, BY REGION, 2023      60

FIGURE 25         EVOLUTION OF AUTOMATED SAFETY TECHNOLOGIES              61

FIGURE 26         DEPLOYMENT OF 5G TECHNOLOGY IN CONNECTED VEHICLES: USE CASES   64

FIGURE 27         EXPECTED TIMELINE FOR MASS DEPLOYMENT OF C-V2X: USE CASES  64

FIGURE 28         VEHICLE ATTACK VECTOR       65

FIGURE 29         AUTOSAR SOFTWARE ARCHITECTURE 67

FIGURE 30         TYPES OF SENSORS USED IN AUTOMOBILES     69

FIGURE 31         BASELABS DATA FUSION TECHNOLOGY            70

FIGURE 32         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS          73

FIGURE 33         VALUE CHAIN ANALYSIS            74

FIGURE 34         ROLE OF CONNECTIVITY IN MODERN VEHICLES           76

FIGURE 35         RENESAS ELECTRONICS CORPORATION: AI-BASED SENSOR FUSION 77

FIGURE 36         EDGE COMPUTING SYSTEM ARCHITECTURE    78

FIGURE 37         TERRAIN SENSING SYSTEM IN JAGUAR LAND ROVER    79

FIGURE 38         RENESAS ELECTRONICS CORPORATION: SENSOR FUSION

SYSTEM WITH DEEP LEARNING             81

FIGURE 39         BLOCKCHAIN IN AUTONOMOUS VEHICLES      82

FIGURE 40         KALMAN FILTER FOR SENSOR FUSION IN AUTONOMOUS VEHICLES          83

FIGURE 41         ECOSYSTEM ANALYSIS 86

FIGURE 42         INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR

KEY VEHICLE TYPES     90

FIGURE 43         KEY BUYING CRITERIA FOR KEY VEHICLE TYPES           90

FIGURE 44         PATENT ANALYSIS, 2014–2023   95

FIGURE 45         PATENTS FILED FOR AUTONOMOUS DRIVING SOFTWARE,

BY LEGAL STATUS, 2014–2023    96

FIGURE 46         INVESTMENT & FUNDING SCENARIO, 2021–2024             99

FIGURE 47         NAVIGATION TECHNOLOGIES HEATMAP FOR AUTOMOTIVE INDUSTRY         118

FIGURE 48         IMPACT OF AI ON AUTOMOTIVE TECHNOLOGY            119

FIGURE 49         BUSINESS MODELS FOR AV MONETIZATION     120

FIGURE 50         AUTONOMOUS DRIVING SOFTWARE MARKET, BY LEVEL OF AUTONOMY,

2024–2030 (USD MILLION)          122

FIGURE 51         AUTONOMOUS DRIVING SOFTWARE MARKET, BY VEHICLE TYPE,

2024–2030 (USD MILLION)          135

FIGURE 52         AUTONOMOUS DRIVING SOFTWARE MARKET, BY PROPULSION,

2024–2030 (USD MILLION)          143

FIGURE 53         AUTONOMOUS DRIVING SOFTWARE MARKET, BY REGION,

2024–2030 (USD MILLION)        157

FIGURE 54         ASIA PACIFIC: AUTONOMOUS DRIVING SOFTWARE MARKET SNAPSHOT        159

FIGURE 55         EUROPE: AUTONOMOUS DRIVING SOFTWARE MARKET, BY COUNTRY,

2024–2030 (USD MILLION)          170

FIGURE 56         NORTH AMERICA: AUTONOMOUS DRIVING SOFTWARE MARKET SNAPSHOT     182

FIGURE 57         MARKET RANKING OF KEY PLAYERS, 2023          190

FIGURE 58         REVENUE ANALYSIS OF KEY PLAYERS, 2019–2023            192

FIGURE 59         COMPANY VALUATION OF KEY AUTONOMOUS VEHICLE SOFTWARE PROVIDERS             193

FIGURE 60         EV/EBIDTA OF KEY AUTONOMOUS VEHICLE SOFTWARE PROVIDERS, 2024           193

FIGURE 61         BRAND/PRODUCT COMPARISON OF TOP FIVE PLAYERS              194

FIGURE 62         AUTONOMOUS DRIVING SOFTWARE MARKET:

COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 196

FIGURE 63         COMPANY FOOTPRINT 197

FIGURE 64         AUTONOMOUS DRIVING SOFTWARE MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 201

FIGURE 65         MOBILEYE: COMPANY SNAPSHOT         211

FIGURE 66         MOBILEYE: PRODUCT PORTFOLIO       211

FIGURE 67         MOBILEYE EYEQ 6 HIGH PLATFORM     212

FIGURE 68         MOBILEYE EYEQ 6 LIGHT PLATFORM   212

FIGURE 69         TECHNOLOGY BEHIND MOBILEYE CHAUFFEUR            213

FIGURE 70         NVIDIA CORPORATION: COMPANY SNAPSHOT 221

FIGURE 71         NVIDIA DRIVE PLATFORM         222

FIGURE 72         NVIDIA DRIVE OS           222

FIGURE 73         DEVELOPING SOFTWARE FOR DRIVE OS            223

FIGURE 74         NVIDIA DRIVE  223

FIGURE 75         NVIDIA DRIVE THOR     224

FIGURE 76         QUALCOMM TECHNOLOGIES, INC.: COMPANY SNAPSHOT              229

FIGURE 77         QUALCOMM’S SNAPDRAGON RIDE SOFTWARE PLATFORM FOR AV 230

FIGURE 78         QUALCOMM TECHNOLOGIES INC.: SNAPDRAGON DIGITAL CHASSIS             230

FIGURE 79         HUAWEI TECHNOLOGIES CO., LTD.: COMPANY SNAPSHOT              239

FIGURE 80         HUAWEI ADS 2.0 AUTOPILOT   239

FIGURE 81         AURORA INNOVATION, INC.: COMPANY SNAPSHOT      243

FIGURE 82         AURORA HORIZON ROADMAP  244

FIGURE 83         AURORA DRIVER: MULTIPLE USE CASES            244

FIGURE 84         BENEFITS OF AURORA DRIVER 245

FIGURE 85         APTIV: COMPANY SNAPSHOT   253

FIGURE 86         APTIV: FULL SYSTEM SOLUTIONS FOR ADVANCED SAFETY              253

FIGURE 87         BLACKBERRY LIMITED: COMPANY SNAPSHOT 258

FIGURE 88         SECURE LIFECYCLE MANAGEMENT      258

FIGURE 89         PLUSDRIVE: AUTONOMOUS DRIVING SOLUTION          264

FIGURE 90         PLUSAI’S INITIATIVES TO DRIVE INTELLIGENT SOFTWARE DEVELOPMENT             265

FIGURE 91         ENHANCING EFFICIENCY WITH SCALABLE AI MODELS 265

FIGURE 92         KODIAK ROBOTICS, INC.: AUTONOMOUS DRIVING SOLUTIONS      273

FIGURE 93         KODIAK DRIVER: MULTIPLE USE CASES             274

FIGURE 94         FEATURES OF KODIAK TRUCKS              274

FIGURE 95         OXA AUTONOMY LIMITED: PRODUCT OFFERINGS        277

FIGURE 96         FEATURES OF OXA DRIVER SOFTWARE STACK 278

FIGURE 97         ARCHITECTURE FOR DEVELOPMENT OF AUTOMATED DRIVING SYSTEMS        282

FIGURE 98         CONTINENTAL AG: COMPANY SNAPSHOT        288

FIGURE 99         CONTINENTAL AG: FEATURES OF ADAS SYSTEM           288

FIGURE 100       CONTINENTAL AG: DRIVING PLANNER SOFTWARE       289

FIGURE 101       CONTINENTAL AG: COLLABORATION FOR AUTOMATED DRIVING            289

FIGURE 102       CARIAD: AUTOMATED DRIVING SOLUTION      299

FIGURE 103       BAIDU, INC.: COMPANY SNAPSHOT       314


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