Subscription Economy Market: 2025-2030
| 조사회사 | Juniper Research |
| 출판년월 | 2025년7월 |
| 라이센스 | Full Research Suite |
| 가격 | GBP 4,250 |
| 구성 | 영문조사보고서 |
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Juniper Research 「구독 경제(서브스크립션 이코노미) 시장: 2025-2030 – Subscription Economy Market: 2025-2030」는 진화하는 시장의 포괄적이고 통찰력이 풍부한 분석을 제공하며, 구독 관리 제공자로부터 규제 당국과 구독 제공자에 이르기까지의 관계자가 미래의 성장, 주요 경향, 경쟁 환경을 이해할 때 유익한 정보를 제공합니다.
이 시장을 선도하는 설문조사에는 연령대별로 주요 소비자 행동을 평가하는 소비자 행동 분석이 포함되어 있으며, 구독 관리 제공자와 구독 제공자가 수익을 극대화하기 위한 전략적 권장 사항을 제공합니다. 또한 Juniper Research의 Country Readiness Index(국가 준비 지수)도 게재되어 있으며, 각 지역에서의 구독 현황과 미래의 기회를 국가 차원에서 분석하고 있습니다.
Overview
Juniper Research’s Subscription Economy research suite provides a comprehensive and insightful analysis of this progressing market, enabling stakeholders, from subscription management providers to regulators and subscription providers, to understand future growth, key trends and the competitive environment.
The market-leading study includes a consumer behaviour analysis which evaluates the key consumer behaviour according to age group; providing strategic recommendations for subscription management providers and subscription providers to maximise revenue. Additionally, it features Juniper Research’s Country Readiness Index, which provides a country-level analysis of the current and future opportunities of subscriptions in each geography. The coverage can also be purchased as a full research suite containing all these elements, and a substantial discount.
The research suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of the subscription economy market over the next 5 years, split by the following market segments:
- Delivery Service
- Digital Music
- Digital Spoken Word
- Digital Video
- Fitness and Wellness
- Mobility-as-a-Service (MaaS)
- Multiservice
- Physical Goods Boxes
- Physical Goods Items
- Software
- News and Magazines
- Video Games
It also provides an insightful study uncovering the latest trends and opportunities within the subscription economy market, including the use of AI and automation in subscription management platform solutions, and the rising adoption of subscription bundling that enables more flexible and simplified subscription management for consumers. Additionally, it features an extensive analysis of the 20 market leaders in the subscription economy space.
Collectively, these documents provide a critical tool for understanding this profitable market. They allow subscription management providers and subscription providers to shape their future strategy, and capitalise on future growth opportunities in digitally-transforming regions. This research suite’s extensive coverage makes it a valuable tool for navigating this robust market.
All report content is delivered in the English language.
Key Features
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, key findings and key strategic recommendations for subscription management providers, subscription providers, and regulators.
- Market Outlook: Insights into key drivers and market trends within the subscription economy market; addressing challenges posed by subscription fatigue and highly saturated markets, and how these can be overcome. It also provides an analysis of the current and future trends in the subscription economy market; revealing strategic recommendations for subscription management providers and subscription providers to capitalise on changing consumer behaviour. Furthermore, it highlights key monetisation opportunities for subscription providers across multiple market segments (Delivery Service, Digital Music, Digital Spoken Word, Digital Video, Fitness and Wellness, Physical Goods Boxes, Physical Goods Items, MaaS, Multi-service, News and Magazines, and Video Games).
- Benchmark Industry Forecasts: The market size and forecast for the subscription economy market, including total subscription revenue, total number of subscription payments, and total number of subscriptions. The forecast further breaks down total subscription revenue and total number of subscriptions by the market segments, as well as by key payment method types, including direct debit, bill pay, digital wallets, Open Banking, card payments, and alternative payment methods.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 subscription management providers, via the Juniper Research Competitor Leaderboard, featuring subscription market size for major players in the subscription management industry.
Research Deliverables
Market Data & Forecasting Report
The market-leading research suite for the Subscription Economy market includes access to the full set of forecast data of 157 tables and over 71,500 datapoints. Metrics in the research suite include:
- Total Number of Subscriptions
- Total Subscription Revenue
These metrics are provided for the following key market segments:
- Delivery Service
- Digital Music
- Digital Spoken Word
- Digital Video
- Fitness and Wellness
- Mobility-as-a-Service (MaaS)
- Multiservice
- Physical Goods Boxes
- Physical Goods Items
- Software
- News and Magazines
- Video Games
The forecast further splits the above metrics, as well as the total number of subscription payments, by the following payment types:
- Direct Debit
- Bill Pay
- Digital Wallets
- Open Banking
- Card Payments
- Alternative Payment Methods
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select countries and compare each of them. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios.
Market Trends & Strategies Report
This report provides a detailed outlook for the market; assessing market trends and the factors shaping the evolution of this growing market. Technological developments, particularly in AI, have led to real-time payments; enabling new subscription models such as usage-based models. It also evaluates challenges posed by tightening regulations, as governments continue to target subscription traps.
This report delivers an insightful analysis of the strategic opportunities for subscription management providers and subscription providers, and strategic recommendations to overcome emerging market challenges, such as subscription fatigue. It also features an evaluation of key market segment opportunities for subscription providers and subscription management providers; highlighting key markets with the highest growth potential.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 20 leading vendors in the subscription economy space. The vendors are positioned as an established leader, leading challenger, or disruptor and challenger, based on capacity and capability assessments:
- Aria Systems
- Billsby
- Chargebee
- ChargeOver
- Cleverbridge
- Cloudmore
- FastSpring
- Gotransverse
- Maxio
- Oracle
- Ordway Labs
- Paddle
- Recharge
- Recurly
- Salesforce
- SAP
- Stripe
- Verifone
- Zoho Corporation
- Zuora
This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
Subscription Economy FAQs
- The Subscription Economy Research Report provides a detailed analysis of the rapidly growing subscription-based market. It covers trends, growth opportunities, and challenges within the sector, such as consumer behaviour, regulatory changes, and innovations in subscription payment methods. The report also includes a market share analysis and a regional breakdown of subscription economy growth, as well as in-depth insights into the 20 leading subscription management platforms in the space.
- This report is valuable for businesses involved in the subscription economy, including payment companies, subscription management platforms, and businesses with a subscription-based model. It is particularly useful for stakeholders looking to understand future growth prospects and market trends, as well as those aiming to enhance their subscription strategies.
- Yes, the Subscription Economy Research Report is available for purchase directly from the Juniper Research website. The report is offered in separate elements, including data on future market growth and an analysis of the top 20 market leaders, as well as a Full Research Suite offering all elements at a discount.
- The research includes comprehensive data on the adoption and growth of the subscription economy, including revenue forecasts for both digital and physical subscription models. It also offers insights into key trends, market challenges, and detailed analysis of market leaders. The data is split by key regions and includes a future outlook for the sector.
- In addition to the Subscription Economy reports, Juniper Research offers strategic consulting, access to the Harvest data platform, and Interactive Forecasts (IFxls). These services allow clients to manipulate data and forecast scenarios, offering valuable tools for businesses to refine their strategies and gain deeper insights into the subscription economy market.
- Juniper Research is a trusted leader in market intelligence, providing actionable insights and high-quality data essential for navigating the subscription economy. With in-depth market forecasts, comprehensive competitor analysis, and strategic recommendations, their research enables businesses to stay ahead in a fast-evolving and competitive market.
보고서 구성 및 가격표
※보고서 목차는 이메일로 보내드립니다. 필요하신 분은 「주문/문의」로 연락해 주시길 바랍니다.
보도자료
구독 경제(서브스크립션 이코노미)의 상위 기업은 Recurly, Zuora, Zoho ~ Juniper Research의 최신 조사
2025년 7월 14일 영국 햄프셔 주
Fintech 및 결제 시장의 전문 조사 회사인 Juniper Research는 2025년 세계 구독 관리 플랫폼의 선두 기업을 밝혔습니다.
Juniper Research의 리더보드는 경영규모, 업무계획, 청구서비스의 포괄성 등 엄격한 기준으로 구독 이코노미의 플레이어 20개사를 평가하여 2025년 상위 기업으로 하기 3개사를 선정했습니다.
1. Recurly
2. Zuora
3. Zoho
2025년 구독 경제 경쟁 리더보드는 다음과 같습니다.
Source: Juniper Research
Juniper Research는 이용하는 구독 서비스 관리에 정신적으로 압도되어 버리는 ‘구독 피로’라는 증가 경향에 있는 문제에 대해 이 3사의 구독 플랫폼이 가장 노력하고 있다고 생각합니다.Juniper Research「구독 경제 시장: 2025-2030 – Subscription Economy Market: 2025-2030」는 시장을 선도하고 있는 플랫폼의 주된 특징으로서 이용자의 필요에 따른 단계적 혹은 이용 상황에 따른 지불 등 이용자가 과금 방법을 선택할 수 있는 유연한 구독을 들고 있습니다.
시장 리더로서의 입장을 확고히 하기 위해, Juniper Research의 보고서는 상위 벤더가 고객 행동 추적 및 개인화 툴 제공에서 기존 기술 스택에 AI를 신속하게 통합할 것을 제안하고 있습니다.
플랫폼에 대한 AI 활용을 통해 사용자의 취향에 가까운 서비스와 과금 모델로 발전할 수 있게 됩니다. 서브스크립션 시장이 포화 상태로 진행되는 가운데 Juniper Research는 경쟁 플랫폼과의 차별화를 위해서 서브스크립션 관리 플랫폼은 예측 AI에 투자해야 한다고 생각합니다.
조사 보고서의 저자인 Michelle Joynson은 다음과 같이 말합니다.
「서브스크립션 관리 플랫폼은 기본적인 기능의 앞으로 나아가야 합니다. 인공 지능의 비용이 낮아지고 개인화 및 동적 가격 책정을 위해 인공 지능을 통합하는 것이 전략적으로 필수적입니다. AI 구현의 최종 목표는 신규 서비스의 신속한 배포를 통해 고객 유지를 극대화하는 것입니다.」
Juniper Research 「구독 경제 시장: 2025-2030 – Subscription Economy Market: 2025-2030」은 진화하는 시장에 대한 포괄적이고 통찰력 있는 분석을 제공하며, 구독 관리 제공업체에서 규제 당국 및 구독 제공업체에 이르기까지 당사자가 미래 성장, 주요 경향 및 경쟁 환경을 이해할 때 유용한 정보를 제공합니다.
Recurly, Zuora, and Zoho Top Juniper Research Subscription Economy Leaderboard for 2025
Hampshire, UK – 14th July 2025: A new study from Juniper Research, the foremost experts in fintech and payment markets, has identified the leaders in subscription management platforms globally for 2025.
The Leaderboard evaluated 20 key subscription economy players against a robust set of criteria, including the size of their operations, commercial proposition and the comprehensiveness of their billing service. The top 3 platforms for 2025 are:
- Recurly
- Zuora
- Zoho
The 2025 Subscription Economy Competitor Leaderboard is shown below:
Source: Juniper Research
Juniper Research believes that these companies’ subscription platforms are best positioned to tackle the growing issue of subscription fatigue, where consumers are overwhelmed by the number of subscriptions they must manage. The report identified flexible subscription billing as a key feature of market-leading platforms; enabling customers to select the billing model, such as tiered or usage-based billing, according to their requirements.
To solidify their market-leading positions, the study strongly urges leading vendors to embed AI into their existing technology stacks to track consumer behaviour and offer personalisation tools. By leveraging AI, these platforms can develop services and billing models that align more closely with the user’s preference. As the market for subscriptions becomes increasingly saturated, Juniper Research believes that subscription management platforms must invest in predictive AI to further differentiate themselves from competing platforms.
Research author Michelle Joynson remarked: “Subscription management platforms must go beyond basic functionality to stand out. As the cost of AI declines, integrating AI for personalisation and dynamic pricing is a strategic imperative. The end goal for implementing AI must be to maximise customer retention through the rapid deployment of new services.”
About the Research
The research suite offers a comprehensive assessment of the subscription economy market, including insightful market analysis and in-depth forecasts for 60+ countries. The dataset contains over 71,500 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of current and future market opportunities.
