조사회사：Juniper Research（주니퍼 리서치） 출판년도：2024년07월
Global Mobile Messaging Market: 2024-2029
본 보고서 “세계 모바일 메시징 시장 2024-2029년”는 모바일 메시징 시장 환경을 자세히 조사합니다. 빠르게 변화하는 시장의 진화를 형성하는 시장 동향과 요인을 평가, 모바일 메시징 제공업체의 전략적 기회에 대한 포괄적인 분석을 제공합니다. 주요 분야를 다루고 도전 과제를 개발하며, 이해관계자가 경쟁력 있는 사용자 경험을 만들기 위해 이를 탐색하는 방법을 설명합니다. 또한 모바일 메시징 성장을 위한 주요 국가 수준 기회에 대한 평가도 포함됩니다.
| 가격※ | GBP 4,250 |
| 구성 | 영문조사보고서 |
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Overview
Our latest Mobile Messaging research suite provides a detailed and insightful analysis of a market set for significant disruption over the next five years. It enables stakeholders from mobile operators and mobile messaging vendors to understand the impact of emerging technologies, fraud, and changing user demand, as well as analysing key trends and the competitive environment.
The mobile messaging services market suite includes several different options that can be purchased separately, including access to data mapping of the adoption and future growth of mobile messaging, and an insightful study uncovering the latest trends and opportunities within the market. Additionally, it includes a document containing an extensive analysis of the 27 market leaders in the Mobile Messaging space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.
Collectively, they provide a critical tool for understanding this rapidly emerging market outlook; allowing mobile messaging vendors and operators to identify key strategies to shape their future strategy. This research suite’s unparalleled coverage makes it an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.
Key Features
- Market Dynamics: Insights into key growth trends and market challenges within the mobile messaging market; addressing challenges within each messaging platform. The market splits include SMS, MMS, OTT Messaging, Social Media Messaging, Email and RCS Messaging. This research addresses challenges posed by rising SMS prices and AIT fraud, and the impact of Apple’s recent support of RCS. This mobile messaging research also includes a regional market growth rate analysis on the current development and future growth of mobile messaging across 60 key countries.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile messaging market, accompanied by key strategic recommendations for mobile messaging vendors, CPaaS players and network operators.
- Benchmark Industry Forecasts: Five-year forecast databases are provided for mobile messaging market growth, split by SMS, MMS, OTT, Social Media, Chatbots, Email and RCS Messaging.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 27 mobile messaging vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.
Research Deliverables
Market Data & Forecasting Report
The market-leading research suite for the Mobile Messaging market includes access to a comprehensive five-year forecast dataset comprising 207 tables and over 94,000 datapoints. Metrics in the research suite include:
- Total Number of Users of Mobile Messaging Services
- Total Number of Messages Sent
- Total Mobile Messaging Revenue
These metrics are provided for the following key market verticals:
- Chatbots
- MMS
- Mobile Social Media
- OTT Messaging
- RCS Messaging
- SMS
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions via 5 interactive scenarios.
Market Trends & Strategies Report
This trends analysis report examines the Mobile Messaging market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging providers; addressing key verticals and developing challenges, and how stakeholders must navigate these to create a competitive user experience. It also includes evaluation of key country-level opportunities for mobile messaging growth.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 27 leading vendors in the Mobile Messaging space. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on capacity and capability assessments:
- BICS
- Bird
- Cequens
- Cisco Webex
- Clickatell
- CM.com
- Comviva
- Globe Teleservices
- GMS Worldwide
- Infobip
- Interop Technologies
- LANCK Telecom
- LINK Mobility
- Messaggio
- Mitto
- Monty Mobile
- Orange Wholesale
- Route Mobile
- Sinch
- SMS Portal
- Soprano Design
- Syniverse
- Tanla
- Tata Communications
- Twilio
- Unifonic
- Vonage
This competitive analysis document is centred around the Juniper Research Competitor Leaderboard, a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market; backed by a robust methodology.
보고서 구성 및 가격표
Table of Contents
