A2P & Business Messaging Market: 2025-2030
이 연구는 향후 몇 년간 A2P SMS 및 RCS 비즈니스 메시징을 통해 효과적으로 수익을 창출하는 방법에 대한 사업자들의 의견을 제시합니다. 또한, A2P SMS, RCS 비즈니스 메시징, OTT 비즈니스 메시징 시장을 심층적으로 평가하고 각 채널의 성장에 영향을 미치는 주요 트렌드를 파악합니다.
| 조사회사 | Juniper Research |
| 출판년월 | 2025년9월 |
| 라이센스 | Full Research Suite |
| 가격 | GBP 4,250 |
| 구성 | 영문조사보고서 |
※부분 구입도 가능하십니다.자세한 것은 여기를 참고해 주세요。
Juniper Research의 광범위한 A2P 및 비즈니스 메시징 연구 제품군은 빠르게 변화하는 시장에 대한 상세한 분석을 담고 있습니다. 이 보고서는 이동통신 사업자가 이러한 변화를 헤쳐나가고 향후 비즈니스 메시징을 통해 수익을 증대하는 방법에 대한 지침을 제공합니다. 이 보고서는 iOS의 RCS(Rich Communication Services) 지원, 높은 가격과 사기로 어려움을 겪고 있는 SMS, 새로운 기능을 출시하고 SMS 가격을 인하하는 OTT(Over-The-Top) 비즈니스 메시징 채널 등 시장의 심각한 변화를 평가합니다.
A2P 메시징 시장 보고서에는 별도로 구매 가능한 여러 옵션이 포함되어 있습니다. A2P SMS, RCS 비즈니스 메시징, OTT 비즈니스 메시징 채널별로 세분화된 A2P 메시징 트래픽 및 수익에 대한 시장 예측 자료와 8개 산업별로 세분화된 분석 자료가 포함되어 있습니다. 최신 시장 동향과 기회를 강조하는 종합적인 연구 자료와, 18명의 주요 시장 참여자 인터뷰를 바탕으로 A2P 메시징 분야 주요 업체에 대한 광범위한 분석을 담은 경쟁사 순위표 자료도 포함되어 있습니다. 이 보고서는 이러한 모든 요소를 포함하고 상당한 할인 혜택을 제공하는 전체 리서치 패키지로도 구매하실 수 있습니다.
이 시장 조사는 A2P 및 비즈니스 메시징 환경을 자세히 분석하고, 시장 내 혼란이 향후 비즈니스 메시징을 통한 통신사 수익 증가에 어떤 영향을 미칠지 평가합니다. 또한, 향후 비즈니스 메시징 트래픽 증가 전망과 이러한 성장을 주도하는 주요 활용 사례에 대한 통찰력을 제공합니다. 이 보고서는 통신사를 위한 전략적 기회에 대한 심층 분석을 제공하고, 주요 파트너십 및 수익 창출 기회를 다룹니다.
Overview
Our extensive A2P & Business Messaging research suite comprises detailed analysis of a market undergoing rapid evolution. It provides guidance to mobile operators on how to navigate this shift and grow revenue from business messaging in the future. This report assesses the significant disruption in the market; including Rich Communication Services (RCS) support on iOS, SMS challenged with high prices and fraud, and over-the-top (OTT) business messaging channels launching new capabilities and undercutting SMS prices.
The A2P messaging market report includes several different options that can be purchased separately. This includes access to a market forecast of A2P messaging traffic and revenue, split by A2P SMS, RCS business messaging, and OTT business messaging channels, and further split by eight industries. This includes a comprehensive study highlighting the latest market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major players in the A2P messaging space, backed by 18 interviews with leading market players. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.
The study will provide operators with recommendations on how to effectively monetise A2P SMS and RCS business messaging over the next few years. Moreover, it assesses the A2P SMS, RCS business messaging, and OTT business messaging markets in detail; identifying key trends impacting the growth of each channel.
All report content is delivered in the English language.
Key Features
- Market Dynamics: Provides detailed insight into the outlook of the A2P messaging market; assessing key drivers to future market growth, including the impact of small and medium-sized enterprise adoption, as well as the growth in demand for rich media and conversational messaging use cases. It addresses key partnerships that A2P messaging players must prioritise for future success in the market, as well as essential business models. The research also explores the shift in demand for business messaging traffic across key industries, including banking, insurance, healthcare, hospitality, retail, transportation, media & entertainment, and IT & tech.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends, and findings within the A2P messaging market; accompanied by key strategic recommendations for stakeholders.
- Benchmark Industry Forecasts: This provides market sizing and forecasts for the A2P messaging market, including five-year forecasts for total A2P messaging traffic, and operator and messaging platform revenue split by A2P SMS, RCS business messaging, and OTT business messaging, and further split by industry, including banking, insurance, healthcare, hospitality, retail, transportation, media & entertainment, and IT & tech.
- Juniper Research Competitor Leaderboard: Key industry player capability and capacity assessment for 24 A2P messaging vendors, via the Juniper Research Competitor Leaderboard.
Research Deliverables
Market Data & Forecasting Report
The market-leading research suite for the A2P & Business Messaging market includes access to the full set of market forecast data of over 210 tables and more than 146,000 datapoints. Metrics in the research suite include:
- Total A2P messaging traffic and revenue, split by channel:
- A2P SMS
- RCS Business Messaging
- OTT Business Messaging
- Total A2P messaging traffic and revenue is then further split by industry:
- Banking
- Insurance
- Healthcare
- Hospitality
- Retail & eCommerce
- Transportation
- Media & Entertainment
- IT & Tech
- Other
- Total messaging platform revenue from business messaging.
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare different countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.
Market Trends & Strategies Report
This market study examines the A2P & Business Messaging landscape in detail; assessing how disruption within the market will impact the future growth in operator revenue from business messaging; providing insight into where future growth in business messaging traffic will be, and key use cases driving this growth. The report offers in-depth analysis of the strategic opportunities for operators; addressing key partnership and monetisation opportunities.
It evaluates industry-level opportunities for A2P messaging growth; summarising the forecasted growth in traffic across A2P SMS, RCS business messaging, and OTT business messaging for each industry. The research provides an understanding of each industry’s needs from business messaging, and how these needs will drive the shift in business messaging channel preferences for different industry use cases over the next few years.
Competitor Leaderboard Report
This A2P & Business Messaging market study includes a Competitor Leaderboard report, which provides detailed evaluation and market positioning of 24 A2P messaging vendors. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers, based on product and capability assessments.
Juniper Research’s Competitor Leaderboard for A2P & Business Messaging includes the following key players:
- Bird
- CEQUENS
- Clickatell
- CM.com
- Comviva
- Globe Teleservices
- Global Message Services (GMS)
- Infobip
- Interop Technologies
- LANCK Telecom
- LINK Mobility
- Mitto
- Monty Mobile
- Orange Wholesale
- Plivo
- Proximus Global
- Sinch
- SMSPortal
- Soprano Design
- Syniverse
- Tanla Platforms
- Tata Communications
- Twilio
- Vonage
This report is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by robust methodology.
보고서 구성＆가격표
보도자료
Conversational Use Cases Fuel Global Messaging Boom: Nearly 3 Trillion Business Messages by 2030
Greater Visibility into Conversational Messaging Is Essential for Operators to Unlock Value
Hampshire, UK – 1st September 2025: A new study from Juniper Research, the foremost experts in telecoms markets, has found global business messaging traffic will grow from 2 trillion messages in 2025 to nearly 3 trillion by 2030.
This includes traffic delivered over SMS, Rich Communication Services (RCS), and over-the-top (OTT) messaging channels. This monumental growth will be driven by the increasing demand from enterprises for conversational messaging use cases, including commerce and customer support.
However, despite this significant opportunity, Juniper Research believes that operators are unprepared to capitalise on conversational use cases across RCS. A reliance on Google to monitor RCS business messaging traffic leaves operators with limited visibility over the channel; a major drawback impacting operators’ ability to analyse adoption and maximise revenue potential.
A2P SMS, RBM & OTT – Market Snapshot for 2025
Source: Juniper Research
Operators Must Adapt Conversational Messaging Approach
Juniper Research asserts that visibility over enterprise conversational traffic will be essential for operators to grow revenue from conversational use cases. It allows operators to identify usage patterns and, in turn, develop optimal pricing strategies for conversational messaging.
Operators must identify partners that provide this transparency; enabling them to track the traffic across their networks. More granular visibility into conversational traffic allows operators to adapt models over time, to maximise revenue from conversational messaging.
Molly Gatford, Senior Research Analyst at Juniper Research, remarked: “As authentication use cases shift from messaging channels, conversational messaging presents a potential new revenue stream for operators. Therefore, operators must prioritise the monetisation of conversational use cases to secure future revenue growth.”
About the Research Suite
The new research suite offers the most comprehensive assessment of the A2P & Business Messaging Market to date, including insightful market analysis and in-depth forecasts for over 60 countries. The dataset contains over 146,000 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of current and future market opportunities.
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