메타버스 시장 성장과 동향 분석 보고서

조사회사 : Grand View Research  출판년월 : 2024년07월

Metaverse Market Size, Share & Trends Analysis Report

메타버스 시장 : 제품 (소프트웨어, 서비스), 플랫폼 (데스크톱, 모바일), 기술 (VR & AR, 복합 현실), 용도 (게임, 온라인 쇼핑), 최종 사용자, 세그먼트 예측을 통한 시장 규모, 성장 및 동향 분석 보고서 2024-2030
Metaverse Market Size, Share & Trends Analysis Report By Product (Software, Services), By Platform (Desktop, Mobile), By Technology (VR & AR, Mixed Reality), By Application (Gaming, Online Shopping), By End-user, And Segment Forecasts, 2024 – 2030

　　　　주문/문의　　　　조사회사/라이센스/납기안내

Metaverse Market Growth & Trends

The global metaverse market size is expected to reach USD 936.6 billion by 2030, growing at a CAGR of 43.9% from 2024 to 2030, according to a new report by Grand View Research, Inc.

세계 메타버스 시장 규모는 2030년까지 9,366억 달러에 이를 것으로 예상되고 있으며, 2024년부터 2030년에 걸쳐 43.9%의 CAGR로 성장할 것으로 예상되고 있습니다.

The market is poised for expansion, driven by rising demand across diverse sectors such as media and entertainment, education, aerospace and defense. The increasing adoption of XR technologies fuels this growth to enrich user experiences across multiple platforms. Additionally, the market is benefiting from the growing inclination towards using cryptocurrencies for purchasing digital assets within the metaverse. Furthermore, the ongoing development and wider availability of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) devices are expected to accelerate market growth in the coming years.

The metaverse serves as a dynamic virtual realm facilitating extensive opportunities for brand engagement and connection. It heralds a new era of digital social experiences, with platforms enabling users to create, own, and exchange autonomous digital assets and virtual territories utilizing blockchain technology and cryptocurrencies such as Bitcoin, Ethereum, and non-fungible tokens (NFTs). Moreover, the increasing demand for blockchain-powered metaverse networks and trading platforms for digital assets drives anticipated market growth. The burgeoning gaming industry emerges as a significant catalyst propelling the future expansion of the metaverse sector.

Utilizing accelerated computing technologies can significantly drive the metaverse market forward by enhancing the efficiency and capabilities of virtual simulations and real-time processing. With accelerated computing, metaverse applications can efficiently manage complex computational tasks such as rendering high-fidelity 3D models and processing large datasets, leading to improved performance and productivity. In March 2024, Ansys Inc. expanded its collaboration with NVIDIA Corporation to integrate accelerated computing technologies, enhancing Ansys AI+ modules. This includes utilizing NVIDIA Modulus for advanced solver capabilities, focusing initially on semiconductor software products. This collaboration aims to accelerate simulations, allowing engineers to explore more design alternatives rapidly.

Metaverse Market Report Scope

In the metaverse market, there’s a noticeable surge in the adoption of wearable Mixed Reality (MR) devices, including MR headsets and smart glasses, particularly within industrial settings. These devices offer users hands-free access to digital information and contextual data in real-world environments. The prevailing trend leans towards more lightweight, ergonomic, and feature-rich wearable MR devices tailored to specific industrial applications. Industries are increasingly integrating wearable MR devices for maintenance, training, and inspection purposes, enabling workers to access crucial information without impeding their ability to perform tasks. This trend underscores the growing significance of immersive, hands-free MR experiences across various industrial domains within the metaverse market.

Metaverse Market Report Highlights

• Software segment dominated the market with a significant revenue share in 2023. The rapid advancement of software technologies, along with the increasing demand for digital entertainment, collaboration, and communication platforms, also contributes to the dominance in this segment of the market.

• Desktop segment is experiencing significant growth in 2023. Desktop-based metaverse platforms often feature a wide range of content creation tools, social interaction options, and compatibility with existing software applications, making them attractive to a broad user base.

• VR and AR segment has gained dominance in the market with a significant revenue share in 2023. The increasing accessibility and affordability of VR and AR devices have spurred greater adoption among both consumers and businesses.

• The online shopping segment is projected to grow significantly from 2024 to 2030. As metaverse applications evolve, they will increasingly offer virtual storefronts and digital marketplaces where users can browse, shop, and interact with products and brands in a three-dimensional space.

• The tourism & hospitality segment is projected to grow significantly from 2024 to 2030. The metaverse introduces innovative methods for individuals to virtually explore destinations, offering immersive experiences that accurately replicate the sights, sounds, and ambiance of real-world travel.

Table of Contents

Table Of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope

1.2. Research Methodology

1.2.1. Information Procurement

1.3. Information or Data Analysis

1.4. Methodology

1.5. Research Scope and Assumptions

1.6. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Segment Outlook

2.3. Competitive Insights

Chapter 3. Metaverse Market Variables, Trends, & Scope

3.1. Market Lineage Outlook

3.2. Market Dynamics

3.2.1. Market Driver Analysis

3.2.2. Market Restraint Analysis

3.2.3. Industry Challenge

3.3. Metaverse Market Analysis Tools

3.3.1. Industry Analysis – Porter’s

3.3.1.1. Bargaining power of the suppliers

3.3.1.2. Bargaining power of the buyers

3.3.1.3. Threats of substitution

3.3.1.4. Threats from new entrants

3.3.1.5. Competitive rivalry

3.3.2. PESTEL Analysis

3.3.2.1. Political landscape

3.3.2.2. Economic and Social landscape

3.3.2.3. Technological landscape

Chapter 4. Metaverse market: Product Estimates & Trend Analysis

4.1. Segment Dashboard

4.2. Metaverse market: Product Movement Analysis, 2022 & 2030 (USD Billion)

4.3. Infrastructure

4.3.1. Infrastructure Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

4.4. Hardware

4.4.1. Hardware Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

4.5. Software

4.5.1. Software Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

Chapter 5. Metaverse market: Platform Estimates & Trend Analysis

5.1. Segment Dashboard

5.2. Metaverse market: Platform Movement Analysis, 2022 & 2030 (USD Billion)

5.3. Desktop

5.3.1. Desktop Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

5.4. Mobile

5.4.1. Mobile Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

5.5. Headsets

5.5.1. Headsets Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

Chapter 6. Metaverse market: Technology Estimates & Trend Analysis

6.1. Segment Dashboard

6.2. Metaverse market: Technology Movement Analysis, 2022 & 2030 (USD Billion)

6.3. Blockchain

6.3.1. Blockchain Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

6.4. Virtual Reality (VR) & Augmented Reality (AR)

6.4.1. Virtual Reality (VR) & Augmented Reality (AR) Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

6.5. Mixed Reality (MR)

6.5.1. Mixed Reality (MR) Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

6.6. Others

6.6.1. Others Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

Chapter 7. Metaverse market: Application Estimates & Trend Analysis

7.1. Segment Dashboard

7.2. Metaverse market: Application Movement Analysis, 2022 & 2030 (USD Billion)

7.3. Gaming

7.3.1. Gaming Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

7.4. Online Shopping

7.4.1. Online Shopping Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

7.5. Content Creation & Social Media

7.5.1. Content Creation & Social Media Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

7.6. Events & Conference

7.6.1. Events & Conference Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

7.7. Digital Marketing (Advertising)

7.7.1. Digital Marketing (Advertising) Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

7.8. Testing and Inspection

7.8.1. Testing and Inspection Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

7.9. Others

7.9.1. Others Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

Chapter 8. Metaverse market: End-user Estimates & Trend Analysis

8.1. Segment Dashboard

8.2. Metaverse market: End-user Movement Analysis, 2022 & 2030 (USD Billion)

8.3. Aerospace & Defense

8.3.1. Aerospace & Defense Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

8.4. Education

8.4.1. Education Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

8.5. Healthcare

8.5.1. Healthcare Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

8.6. Tourism and Hospitality

8.6.1. Tourism and Hospitality Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

8.7. BFSI

8.7.1. BFSI Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

8.8. Retail

8.8.1. Retail Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

8.9. Media & Entertainment

8.9.1. Media & Entertainment Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

8.10. Automotive

8.10.1. Automotive Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

8.11. Others

8.11.1. Others Metaverse Market Revenue Estimates and Forecasts, 2017 – 2030 (USD Billion)

Chapter 9. Metaverse market: Regional Estimates & Trend Analysis

9.1. Metaverse Market Share, By Region, 2022 & 2030, USD Billion

9.2. North America

9.2.1. North America Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.2.2. U.S.

9.2.2.1. U.S. Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.2.3. Canada

9.2.3.1. Canada Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.2.4. Mexico

9.2.4.1. Mexico Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.3. Europe

9.3.1. Europe Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.3.2. UK

9.3.2.1. UK Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.3.3. Germany

9.3.3.1. Germany Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.3.4. France

9.3.4.1. France Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.4. Asia Pacific

9.4.1. Asia Pacific Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.4.2. China

9.4.2.1. China Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.4.3. Japan

9.4.3.1. Japan Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.4.4. India

9.4.4.1. India Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.4.5. South Korea

9.4.5.1. South Korea Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.5. Latin America

9.5.1. South America Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.5.2. Brazil

9.5.2.1. Brazil Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

9.6. Middle East and Africa

9.6.1. Middle East and Africa Metaverse Market Estimates and Forecasts, 2017 – 2030 (USD Billion)

Chapter 10. Competitive Landscape

10.1. Company Categorization

10.2. Company Market Positioning

10.3. Participant’s Overview

10.4. Financial Performance

10.5. Product Benchmarking

10.6. Company Heat Map Analysis

10.7. Strategy Mapping

10.8. Company Profiles/Listing

10.8.1. Active Theory

10.8.2. Antiersolutions.

10.8.3. ByteDance Ltd.

10.8.4. Decentraland

10.8.5. Epic Games, Inc.

10.8.6. Lilith Games

10.8.7. Meta

10.8.8. Microsoft

10.8.9. NetEase, Inc.

10.8.10. Nextech AR Solutions Inc.

10.8.11. NVIDIA Corporation

10.8.12. Roblox Corporation

10.8.13. Tencent Holdings Ltd.

10.8.14. The Sandbox

10.8.15. Unity Technologies

List of Tables

List of Tables

Table 1 Global metaverse market by Product, 2017 – 2030 (USD Billion)

Table 2 Global metaverse market by Platform, 2017 – 2030 (USD Billion)

Table 3 Global metaverse market by Technology, 2017 – 2030 (USD Billion)

Table 4 Global metaverse market by Application, 2017 – 2030 (USD Billion)

Table 5 Global metaverse market by End-user, 2017 – 2030 (USD Billion)

Table 6 Global metaverse market by region, 2017 – 2030 (USD Billion)

Table 7 North America metaverse market by country, 2017 – 2030 (USD Billion)

Table 8 Europe metaverse market by country, 2017 – 2030 (USD Billion)

Table 9 Asia Pacific metaverse market by country, 2017 – 2030 (USD Billion)

Table 10 South America metaverse market by country, 2017 – 2030 (USD Billion)

Table 11 MEA metaverse market by country, 2017 – 2030 (USD Billion)

Table 12 Key companies launching new products/services.

Table 13 Key companies engaged in mergers & acquisition.

Table 14 Key companies engaged in Research & development.

Table 15 Key Companies engaged in expansion.

List of Figures

List of Figures

Fig. 1 Information procurement

Fig. 2 Primary research pattern

Fig. 3 Market research approaches

Fig. 4 Value chain-based sizing & forecasting

Fig. 5 QFD modelling for market share assessment.

Fig. 6 Parent market analysis

Fig. 7 Patient-population model

Fig. 8 Market formulation & validation

Fig. 9 Metaverse Market snapshot

Fig. 10 Metaverse market segment snapshot

Fig. 11 Metaverse market competitive landscape snapshot

Fig. 12 Market research process

Fig. 13 Market driver relevance analysis (Current & future impact)

Fig. 14 Market restraint relevance analysis (Current & future impact)

Fig. 15 Metaverse Market, Product outlook key takeaways (USD Billion)

Fig. 16 Metaverse Market: Product movement analysis (USD Billion), 2022 & 2030

Fig. 17 Infrastructure Metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 18 Hardware Metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 19 Software Metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 20 Services metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 21 Metaverse Market: Platform outlook key takeaways (USD Billion)

Fig. 22 Metaverse Market: Platform movement analysis (USD Billion), 2022 & 2030

Fig. 23 Desktop metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 24 Mobile metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 25 Headsets metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 26 Metaverse Market: Technology outlook key takeaways (USD Billion)

Fig. 27 Metaverse Market: Technology movement analysis (USD Billion), 2022 & 2030

Fig. 28 Blockchain metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 29 Virtual Reality (VR) & Augmented Reality (AR) metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 30 Mixed Reality (MR) metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 31 Others metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 32 Metaverse Market: Application outlook key takeaways (USD Billion)

Fig. 33 Metaverse Market: Application movement analysis (USD Billion), 2022 & 2030

Fig. 34 Gaming metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 35 Online Shopping metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 36 Content Creation & Social Media metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 37 Events & Conference metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 38 Digital Marketing (Advertising) metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 39 Testing and Inspection metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 40 Others metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 41 Metaverse Market: End-user outlook key takeaways (USD Billion)

Fig. 42 Metaverse Market: End-user movement analysis (USD Billion), 2022 & 2030

Fig. 43 Aerospace & Defense metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 44 Education metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 45 Healthcare metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 46 Tourism and Hospitality metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 47 BFSI metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 48 Retail metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 49 Media & Entertainment metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 50 Automotive metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 51 Others metaverse market revenue estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 52 Regional marketplace: Key takeaways

Fig. 53 Metaverse Market: Regional outlook, 2022 & 2030 (USD Billion)

Fig. 54 North America metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 55 U.S. metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 56 Canada metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 57 Mexico metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 58 Europe metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 59 UK metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 60 Germany metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 61 France metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 62 Asia Pacific metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 63 Japan metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 64 China metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 65 India metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 66 South Korea metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 67 South America metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 68 Brazil metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 69 MEA metaverse market estimates and forecasts, 2017 – 2030 (USD Billion)

Fig. 70 Strategy framework

Fig. 71 Company Categorization