출판：Astute Analytica 출판년월：2021년11월
아시아 태평양 지역의 전자상거래 결제 시장 평가 및 예측 : 거래 유형별(신용 카드, 직불 카드, 스마트 카드, 은행 송금, 대금 상환, 전자 지갑, 전자상거래 결제 게이트웨이, 기타), 애플리케이션별(패션, 식품, 가구, 기타) 2017-2030년
Asia Pacific E-Commerce Payment Market, By Transaction Type (Credit Card, Debit Card, Smart Card, Bank Transfer, COD, E-Wallet, E-Commerce Payment Gateway, Others), By Application (Fashion, Food, Furniture, Others), Estimation & Forecast, 2017 – 2030
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The Asia Pacific E-Commerce Payment market held a market value of USD 2,080 Billion in 2021 and is projected to reach USD 14,557.1 Billion by the year 2030. The market is anticipated to grow at a CAGR of 24.51% from 2022 to 2030.
When a good or service is purchased online, the payment is done using an electronic medium. The payment mode, without the use of cheque or cash is known as an e-commerce payment system. The market is expected to be driven by the increasing penetration of smart payments technologies coupled with the growing e-commerce industry.
아시아 태평양 전자 상거래 결제 시장의 시장 가치는 2021년 미화 2조 8,000억 달러에서 2030년에는 14조 5,571억 달러에 이를 것으로 예상됩니다. 이 시장은 2022년에서 2030년까지 24.51%의 CAGR로 성장할 것으로 예상됩니다.
재화나 용역을 온라인으로 구매하는 경우 전자적 매체를 이용하여 대금을 지급합니다. 수표나 현금을 사용하지 않는 결제 방식을 전자상거래 결제 시스템이라고 합니다. 시장은 성장하는 전자 상거래 산업과 함께 스마트 결제 기술의 보급이 증가함에 따라 주도될 것으로 예상됩니다.
Furthermore, the multi-channel payment infrastructure is also estimated to fuel the market growth. Despite the driving factors, the user privacy and safety concerns during online payment is also expected to hinder the market growth.
Multi-channel payment infrastructure
Multi-channel payment offer customers various mobile and/or online channels to pay. Multi-channel payments make the payments more easier as well as faster, which attracts more customers as well as appeal the existing ones. The payment method makes it convenient to choose their payment method. Some of the e-commerce giants such as Flipkart, Alibaba, and Amazon, among others use multichannel payment systems for retaining their customers. Therefore, multi-channel payment infrastructures are expected to boost the market growth.
The Asia Pacific E-Commerce Payment market is segmented into transaction type and application.
By Transaction Type,
• Credit Card
• Debit Card
• Smart Card
• Bank Transfer
• Cash on Delivery
• E-Commerce Payment Gateways
The E-wallet segment is expected to account for the largest market share in 2021 owing to its ease of use. It is estimated to account for more than 2/5th of the market share. Furthermore, the debit card segment is anticipated to witness the fastest growth rate of around 25.2% over the forecast period owing to the rising adoption of debit cards globally.
• Electronics & Media
• Personal Care
• Bookings & Tickets
• Bills & Recharge
The fashion segment accounted for the largest market share of more than 20% in 2021 as it is one of the most frequently purchased e-commerce category. According to Rapyd Ltd, in 2020, in South Korea, around 77% of the clothing, shoes, and accessories shopping was carried out using e-commerce platforms. The food segment is estimated to witness the fastest growth rate of around 26% owing to the growing number of online food applications. The electronics and media segments holds an opportunity of more than USD 2,000 during 2022 to 2030.
By country, the Asia Pacific E-Commerce Payment market is divided into China, India, Japan, South Korea, Australia & New Zealand, ASEAN, and the Rest of Asia Pacific. ASEAN is further classified into Malaysia, Thailand, Philippines, Vietnam, Singapore, and Indonesia.
China segment is estimated to hold the largest market share of around 70% in 2021 owing to the growing e-commerce industry in the country. India is expected to witness the fastest growth rate of around 28.6% owing to the growing adoption of digital payments in the country.
On the other hand, within the ASEAN region, Thailand is expected to account for the largest market share, amounting to around USD 30 Billion in 2021. This is owing to the high usage of the online payment method in the country. According to Rapyd, as of 2020, around 66% of the people in Thailand use True Money, a popular payment method in the country. Similarly, Malaysia is estimated to witness the fastest growth rate of around 26.02% owing to the high smartphone penetration in the country, According to Rapyd, as of 2020, around 64% people in Malaysia used smartphones.
Major players in the Asia Pacific E-Commerce Payment market include Affinpay, Alipay, Amazon Payments, Inc., American Express Company, Authorize.Net, Bigcommerce, CCBill, LLC, Circle, Dailypay, Google Pay, MasterCard Incorporated, PayPal Holdings, Inc, Remitly, Stripe Inc., UnionPay International Co., Ltd., Visa, Inc., WePay Inc. and Other prominent players. The cumulative market share of the four major players is over 38%.
These market players are engaged in mergers & acquisitions, collaborations, and new product launches, among other initiatives, to strengthen their market presence. For instance, in December 2021, American Express expanded its partnership with Nova Credit, for expanding credit access to its customers from Dominican Republic, Nigeria, Brazil, and Kenya, who have moved to the U.S.
The Asia Pacific E-Commerce Payment market report provides insights on the below pointers:
• Market Penetration: Provides comprehensive information on the market offered by the prominent players
• Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
• Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
• Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the Asia Pacific E-Commerce Payment market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players.
• Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
• Comparison Between Top E-Commerce Payment Gateways: Top Gateways in Asia Pacific, Cash Free Payment Gateway Charges in India, Pay U Payment Gateway Charges in India, Instamojo Payment Gateway Charges
The Asia Pacific E-Commerce Payment market report answers questions such as:
• What is the market size and forecast of the Asia Pacific E-Commerce Payment Market?
• What are the inhibiting factors and impact of COVID-19 on the Asia Pacific E-Commerce Payment Market during the assessment period?
• Which are the products/segments/applications/areas to invest in over the assessment period in the Asia Pacific E-Commerce Payment Market?
• What is the competitive strategic window for opportunities in the Asia Pacific E-Commerce Payment Market?
• What are the technology trends and regulatory frameworks in the Asia Pacific E-Commerce Payment Market?
• What is the market share of the leading players in the Asia Pacific E-Commerce Payment Market?
• What modes and strategic moves are considered favorable for entering the Asia Pacific E-Commerce Payment Market?
Chapter 1. Research Framework
1.1 Research Objective
1.2 Product Overview
1.3 Market Segmentation
Chapter 2. Research Methodology
2.1 Qualitative Research
2.1.1 Primary & Secondary Sources
2.2 Quantitative Research
2.2.1 Primary & Secondary Sources
2.3 Breakdown of Primary Research Respondents, By Region
2.4 Assumption for the Study
2.5 Market Size Estimation
2.6. Data Triangulation
Chapter 3. Executive Summary: Asia Pacific E-Commerce Payment Market
Chapter 4. Asia Pacific E-Commerce Payment Market Overview
4.1. Industry Value Chain Analysis
4.1.3. Cloud Service Providers
4.1.4. End Users
4.2. Industry Outlook
4.2.1. Comparison between top e-commerce payment gateways
4.3. PEST Analysis
4.4. Porter’s Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.6.1. Growth Trend Shift Analysis
4.6.2. Industry Best Practices
4.7. Market Growth and Outlook
4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2017-2030
4.7.2. Price Trend Analysis
4.8. Competition Dashboard
4.8.1. Market Concentration Rate
4.8.2. Company Market Share Analysis (Value %), 2020
4.8.3. Competitor Product Mapping
Chapter 5. Asia Pacific E-Commerce Payment Market Analysis, By Transaction Type
5.1. Key Insights
5.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
5.2.1. Credit Card
5.2.2. Debit Card
5.2.3. Smart Card
5.2.4. Bank Transfer
5.2.5. Cash on delivery
5.2.7. E-commerce Payment Gateways
Chapter 6. Asia Pacific E-Commerce Payment Market Analysis, By Application
6.1. Key Insights
6.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
6.2.2. Electronics & Media
6.2.5. Personal Care
6.2.6. Bookings & Tickets
6.2.7. Bills & Recharge
Chapter 7. Asia Pacific E-Commerce Payment Market Analysis, By Country
7.1. Key Insights
7.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
7.2.5. South Korea
7.2.6. Australia & New Zealand
7.2.7. Rest of Asia Pacific
Chapter 8. China E-Commerce Payment Market Analysis
8.1. Key Insights
8.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
8.2.1. By Type
8.2.2. By Application
Chapter 9. India E-Commerce Payment Market Analysis
9.1. Key Insights
9.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
9.2.1. By Type
9.2.2. By Application
Chapter 10. Japan E-Commerce Payment Market Analysis
10.1. Key Insights
10.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
10.2.1. By Type
10.2.2. By Application
Chapter 11. ASEAN E-Commerce Payment Market Analysis
11.1. Key Insights
11.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
11.2.1. By Type
11.2.2. By Application
11.2.3. By Country
Chapter 12. South Korea E-Commerce Payment Market Analysis
12.1. Key Insights
12.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
12.2.1. By Type
12.2.2. By Application
Chapter 13. Australia & New Zealand E-Commerce Payment Market Analysis
13.1. Key Insights
13.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
13.2.1. By Type
13.2.2. By Application
Chapter 14. Rest of Asia Pacific E-Commerce Payment Market Analysis
14.1. Key Insights
14.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
14.2.1. By Type
14.2.2. By Application
Chapter 15. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
15.3. Amazon Payments, Inc.
15.4. American Express Company
15.7. CCBill, LLC
15.10. Google Pay
15.11. MasterCard Incorporated
15.12. PayPal Holdings, Inc
15.14. Stripe Inc.
15.15. UnionPay International Co., Ltd.
15.16. Visa, Inc.
15.17. WePay Inc.
15.18. Other Prominent Players