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디지털 트랜스포메이션(Digital Transformation) 세계 시장 예측

조사회사 : MarketsandMarkets (마켓츠앤마켓츠)   출판년월 : 2024년08월

Digital Transformation Market – Global Forecast To 2030

디지털 트랜스포메이션 시장 – 비즈니스 변화(프로세스, 모델, 도메인), 기술(클라우드 컴퓨팅, AI, 빅 데이터 분석(예측, 규범), 블록체인, 사이버 보안(네트워크, 클라우드 보안), IoT, RPA) – 2030년까지의 세계 예측
Digital Transformation Market by Business Transformation (Process, Model, Domain), Technology (Cloud Computing, AI, Big Data Analytics (Predictive, Prescriptive), Blockchain, Cybersecurity (Network, Cloud Security), IoT, RPA) – Global Forecast to 2030

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    주문/문의    조사회사/라이센스/납기안내

Report Overview

The digital transformation market is projected to grow from USD 911.2 billion in 2024 to USD 3,289.4 billion by 2030, at a compound annual growth rate (CAGR) of 23.9% during the forecast period.

디지털 트랜스포메이션 시장은 2024년 9,112억 달러에서 2030년까지 3조 2,894억 달러로 성장할 것으로 예측되며, 예측 기간 중 연간 평균 성장률(CAGR)은 23.9%입니다.

Market is anticipated to grow due to the availability of customizable cloud solutions for industry-specific needs, predictive maintenance with IoT sensors, and digital payment systems & fintech innovations.

디지털 트랜스포메이션(Digital Transformation) 세계 시장 예측
Digital Transformation Market – Global Forecast To 2030

“The Impact of Customized Solutions on System Integration and Implementation Growth”

The market for system integration and implementation is poised to grow during the forecast period, driven by increasing complexity in the IT environment and rising demand for seamless connectivity across multiple platforms. As organizations pursue digital transformation, they have made significant investments in integrating different technologies like cloud computing, IoT, AI into their existing systems. The rising uptake of hybrid IT infrastructures coupled with demands for customized solutions are also fueling market expansion. Further system integrators are finding new openings related to automation trends and a shift towards cloud-native architectures which enables them offer niche services that allow them to sustain this momentum.

디지털 트랜스포메이션(Digital Transformation) 세계 시장 예측 12
Digital Transformation Market

“BFSI Sector Leads Digital Transformation with AI, Blockchain, and Cloud Adoption”

During the forecast period, business, finance, services and insurance (BFSI) vertical is expected to have largest market share in digital transformation market due to rising requirements for improved customer experience, effectiveness in operations and adherence to regulations. Financial institutions have embraced AI, blockchain technology and cloud computing systems to simplify their processes, lower costs and tailor services on an individual basis. The market is expanding as a result of digital banking sector development, emergence of fintech’s and move towards cashless economies. The increasing need for superior cybersecurity solutions and data analytics for risk management purposes as well as compliance reasons are opening doors for new entrants making BFSI one of the key drivers in the landscape of digital transformation growth.

“By Region, Asia Pacific is slated to grow at the fastest rate and North America to have the largest market share during the forecast period.”

During the forecast period, the Asia-Pacific region is emerging as the fastest-growing market for digital transformation. Asia-Pacific region is growing very fast because of rapid economic development, increasing digital infrastructure and a booming technology ecosystem. The rise of e-commerce, mobile technology adoption and government initiatives on digitalization are some of the main factors driving this growth. Digital technologies such as AI, IoT, cloud computing have been adopted extensively in these countries to improve business operations and customer experience. on the other hand, North America region will have largest market share because it has advanced technological infrastructure, high rates of adoption for digital solutions and a strong emphasis on innovation. Consequently, the region’s well-established finance and technology sectors result in huge investments done towards digital transformation programs. Alongside that regulatory frameworks plus high levels of digital literacy among business people and consumers help keep its leading position in market share.

디지털 트랜스포메이션(Digital Transformation) 세계 시장 예측 region
Digital Transformation Market – region

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Digital transformation market.

  • By Company: Tier I – 35%, Tier II – 45%, and Tier III – 20%
  • By Designation: C-Level Executives – 35%, D-Level Executives – 25%, and others – 40%
  • By Region: North America – 30%, Europe – 30%, Asia Pacific – 25%, Middle East & Africa – 10%, and Latin America – 5%

The report includes the study of key players offering Digital transformation solutions and services. It profiles major vendors in the Digital transformation market. The major players in the Digital transformation market include Microsoft (US), IBM (US), SAP (Germany), Oracle (US), Google (US), Salesforce (US). HPE (US), Adobe (US), AWS (US), HCL Technologies (US), EY (UK), Cognizant (US), Accenture (Ireland), Broadcom (US), Equinix (US), Alibaba Cloud (US), Baidu (China), Cisco (US), eMudhra (India), Happiest Minds (India), Budibase (Ireland), ElcrtoNeek (US), Aixira.ai (US), Matterway (Germany), Laiye (China), KissFlow (India), Orby AI (US), ProcessMaker (US), Process Street (US), Infinitus Systems (US), Scoro (UK), Alcor Solution (US), SmartStream (UK), Cloud Angles (US), Magnetar IT (US), Scitara (US), Intrinsic (US), Dempton Consulting Group (Canada), Brillio (US), Aexonic Technologies (US), TIBCO software (US), Marlabs (US), Agicent (US), Software AG (Germany), Genpact (US), Deloitte (UK), Twilio (US), Kyndryl (US), Veritis (US) and ScienceSoft (US).

디지털 트랜스포메이션(Digital Transformation) 세계 시장 예측 ecosystem
Digital Transformation Market – ecosystem

Research coverage

This research report categorizes the Digital transformation Market by Offering (Software and Services), Software By Type (Business process transformation, Business model transformation, Business domain transformation and Culture/Organization transformation), Software By Deployment Mode (Cloud and On-premises), By Services (Professional Services [Training & Consulting services, System Integration & Implementation services, Application Modernization services and Support & Maintenance services] and Managed Services), By Technology (cloud computing, Artificial Intelligence, Big Data Analysis, Blockchain, Cybersecurity, Internet of Things and Robotics Process Automation), By Business Function (Accounting & Finance, IT & Operations, Human Resource, Marketing & sales and R&D), By Vertical (Media & Entertainment, BFSI, Healthcare Life Sciences & Pharmaceuticals, Manufacturing, Retail & Ecommerce, Transportation & Logistics, Education, Energy & Utilities, Government & Defense, IT & ITeS, Telecommunications, and Other Verticals[Travel & Hospitality, Agriculture and Construction & Real-estate]), and By Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the Digital transformation market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the Digital transformation market. Competitive analysis of upcoming startups in the Digital transformation market ecosystem is covered in this report.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall Digital transformation market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (The increasing adoption of advanced technologies to address the rising customer expectations, The emergence of digital public infrastructure (DPI) and The need for improved operational efficiency and cost reduction), restraints (Evolving regional data regulations, Achieving seamless integration between various digital platforms and legacy systems and Implementation of cybersecurity to protect sensitive data in an increasingly connected digital ecosystem), opportunities (The looming advent of practical quantum computing, expansion of IoT devices & platforms driving the integration of connected technologies in industries and Adoption of blockchain technology for secure and transparent digital transactions), and challenges (Digital skill gap and shortage of adjacent technological resources, Lack of organizational change management strategy and Growing adoption of new tools and processes).
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the Digital transformation market.
  • Market Development: Comprehensive information about lucrative markets – the report analyses the Digital transformation market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the Digital transformation market.
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Microsoft (US), IBM (US), SAP (Germany), Oracle (US), Google (US), Salesforce (US). HPE (US), Adobe (US), AWS (US), HCL Technologies (US), EY (UK), Cognizant (US), Accenture (Ireland), Broadcom (US), Equinix (US), Alibaba Cloud (US), Baidu (China), Cisco (US), eMudhra (India) and Happiest Minds (India), Budibase (Ireland), ElcrtoNeek (US), Aixira.ai (US), Matterway (Germany), Laiye (China), KissFlow (India), Orby AI (US), ProcessMaker (US), Process Street (US), Infinitus Systems (US), Scoro (UK), Alcor Solution (US), SmartStream (UK), Cloud Angles (US), Magnetar IT (US), Scitara (US), Intrinsic (US), Dempton Consulting Group (Canada), Brillio (US), Aexonic Technologies (US), TIBCO software (US), Marlabs (US), Agicent (US), Software AG (Germany), Genpact (US), Deloitte (UK), Twilio (US), Kyndryl (US), Veritis (US) and ScienceSoft (US), among others in the Digital transformation market. The report also helps stakeholders understand the pulse of the Digital transformation market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1               INTRODUCTION        39

1.1            STUDY OBJECTIVES 39

1.2            MARKET DEFINITION                39

1.2.1        INCLUSIONS AND EXCLUSIONS               40

1.3            STUDY SCOPE          41

1.3.1        MARKET SEGMENTATION        41

1.3.2        YEARS CONSIDERED                42

1.4            CURRENCY CONSIDERED        42

1.5            STAKEHOLDERS      42

1.6            SUMMARY OF CHANGES         43

2               RESEARCH METHODOLOGY    45

2.1            RESEARCH DATA     45

2.1.1        SECONDARY DATA   46

2.1.2        PRIMARY DATA         46

2.1.2.1     Breakup of primary profiles    47

2.1.2.2     Key insights from industry experts          47

2.2            MARKET BREAKUP AND DATA TRIANGULATION      48

2.3            MARKET SIZE ESTIMATION      49

2.3.1        TOP-DOWN APPROACH            49

2.3.2        BOTTOM-UP APPROACH          50

2.4            MARKET FORECAST 53

2.5            RESEARCH ASSUMPTIONS     54

2.6            RESEARCH LIMITATIONS         56

3               EXECUTIVE SUMMARY             57

4               PREMIUM INSIGHTS                 63

4.1            ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN DIGITAL TRANSFORMATION MARKET                  63

4.2            DIGITAL TRANSFORMATION MARKET: TOP THREE TECHNOLOGIES       64

4.3            NORTH AMERICA: DIGITAL TRANSFORMATION MARKET,  BY OFFERING AND VERTICAL                  64

4.4            DIGITAL TRANSFORMATION MARKET, BY REGION  65

5               MARKET OVERVIEW AND INDUSTRY TRENDS         66

5.1            INTRODUCTION        66

5.2            MARKET DYNAMICS                 66

5.2.1        DRIVERS  67

5.2.1.1     Increasing adoption of advanced technologies to address rising customer expectations                  67

5.2.1.2     Emergence of Digital Public Infrastructure (DPI)    67

5.2.1.3     Need for improved operational efficiency and cost reduction                 67

5.2.2        RESTRAINTS             68

5.2.2.1     Evolving regional data regulations to lead to time-consuming restructuring of predictive models    68

5.2.2.2     Achieving seamless integration between various digital platforms and legacy systems                  68

5.2.2.3     Implementation of cybersecurity to protect sensitive data in increasingly connected digital ecosystem                68

5.2.3        OPPORTUNITIES      69

5.2.3.1     Looming advent of practical quantum computing  69

5.2.3.2     Expansion of IoT devices & platforms driving integration of connected technologies                  69

5.2.3.3     Adoption of blockchain technology for secure and transparent digital transactions                  70

5.2.4        CHALLENGES           70

5.2.4.1     Digital skill gap and shortage of adjacent technological resources        70

5.2.4.2     Lack of organizational change management strategy             71

5.2.4.3     Challenges regarding rapid adoption of new tools and processes         71

5.3            TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS  72

5.4            PRICING ANALYSIS  72

5.4.1        AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TECHNOLOGY 73

5.4.2        INDICATIVE PRICING ANALYSIS, BY OFFERING        74

5.5            SUPPLY CHAIN ANALYSIS        75

5.6            IMPACT OF GENERATIVE AI ON DIGITAL TRANSFORMATION  76

5.6.1        TOP USE CASES & MARKET POTENTIAL  76

5.6.1.1     Key use cases          77

5.6.1.1.1 Automated code generation    77

5.6.1.1.2 Customer support chatbots    78

5.6.1.1.3 Predictive maintenance          78

5.6.1.1.4 Fraud detection & prevention 78

5.6.1.1.5 Product development & design                78

5.6.1.1.6 Automated content creation   78

5.7            ECOSYSTEM ANALYSIS            79

5.7.1        DIGITAL TRANSFORMATION SOFTWARE PROVIDERS              81

5.7.2        DIGITAL TRANSFORMATION SERVICE PROVIDERS 82

5.7.3        VALUE-ADDED SERVICE PROVIDERS       82

5.7.4        SYSTEM INTEGRATORS            82

5.7.5        END USERS              82

5.8            TECHNOLOGY ANALYSIS          82

5.8.1        KEY TECHNOLOGIES                83

5.8.1.1     Low-code/No-code development platforms            83

5.8.1.2     MLOps     83

5.8.1.3     NLP          83

5.8.2        COMPLEMENTARY TECHNOLOGIES        83

5.8.2.1     AR/VR      83

5.8.2.2     Edge computing       84

5.8.2.3     3D printing (additive manufacturing)      84

5.8.3        ADJACENT TECHNOLOGIES     84

5.8.3.1     Digital twin modeling                84

5.8.3.2     Quantum computing                 85

5.8.3.3     API management platforms    85

5.9            PATENT ANALYSIS   85

5.9.1        METHODOLOGY       85

5.9.2        PATENTS FILED, BY DOCUMENT TYPE    86

5.9.3        INNOVATION AND PATENT APPLICATIONS               86

5.10         KEY CONFERENCES AND EVENTS, 2024–2025    90

5.11         REGULATORY LANDSCAPE      91

5.11.1      REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS  91

5.11.2      REGULATIONS, BY REGION      94

5.11.2.1  North America          94

5.11.2.1.1                US             94

5.11.2.1.2                Canada    94

5.11.2.2  Europe     94

5.11.2.3  Asia Pacific               95

5.11.2.3.1                Singapore                 95

5.11.2.3.2                China       95

5.11.2.3.3                India         95

5.11.2.3.4                Japan       95

5.11.2.4  Middle East & Africa                 96

5.11.2.4.1                UAE           96

5.11.2.4.2                KSA          96

5.11.2.4.3                South Africa             96

5.11.2.5  Latin America           96

5.11.2.5.1                Brazil        96

5.11.2.5.2                Mexico     96

5.12         PORTER’S FIVE FORCES ANALYSIS          97

5.12.1      THREAT OF NEW ENTRANTS   98

5.12.2      THREAT OF SUBSTITUTES        98

5.12.3      BARGAINING POWER OF SUPPLIERS      98

5.12.4      BARGAINING POWER OF BUYERS            98

5.12.5      INTENSITY OF COMPETITIVE RIVALRY     98

5.13         KEY STAKEHOLDERS AND BUYING CRITERIA          99

5.13.1      KEY STAKEHOLDERS IN BUYING PROCESS             99

5.13.2      BUYING CRITERIA    100

5.14         DIGITAL TRANSFORMATION MARKET: EVOLUTION 101

5.15         DIGITAL TRANSFORMATION MARKET TECHNOLOGY ROADMAP             102

5.16         BUSINESS MODELS OF DIGITAL TRANSFORMATION MARKET                 104

5.17         DIGITAL TRANSFORMATION MARKET: MATURITY MODELS    105

5.18         INVESTMENT LANDSCAPE AND FUNDING SCENARIO              105

5.19         CASE STUDY ANALYSIS            106

5.19.1      BFSI         106

5.19.1.1  Cognizant’s AI and automation solution helped leading property and casualty insurance company improve insurance claims process          106

5.19.2      TELECOMMUNICATIONS          106

5.19.2.1  American TSP provider collaborated with HCL to personalize customer-centric approach and enhance experience in dynamic virtual ecosystem          106

5.19.3      RETAIL & ECOMMERCE            107

5.19.3.1  ASOS used Microsoft Azure ML service to reduce time-to-market for recommendation model      107

5.19.4      ENERGY & UTILITIES                 107

5.19.4.1  Searcher Seismic made easy access in oil & gas industry with Cloudera solutions                  107

5.19.5      HEALTHCARE & LIFE SCIENCES               108

5.19.5.1  Leading healthcare company adopted Cognizant’s AI-driven solution to identify drug-seeking behavior     108

5.19.6      MANUFACTURING    108

5.19.6.1  IBM helped Shenzhen CSOT boost production quality and output          108

5.19.7      MEDIA & ENTERTAINMENT      109

5.19.7.1  Leading media conglomerate redefined user experience through human-centric design with HCL’s digital transformation solution               109

6               DIGITAL TRANSFORMATION MARKET, BY OFFERING               110

6.1            INTRODUCTION        111

6.1.1        OFFERINGS: DIGITAL TRANSFORMATION MARKET DRIVERS 111

6.2            SOFTWARE               112

6.2.1        CYBERSECURITY SOFTWARE TO MAKE PROCESSES SMOOTHER, ENHANCE OPERATIONS, AND PROMOTE INNOVATION   112

6.2.2        SOFTWARE, BY TYPE                113

6.2.2.1     Business process transformation           115

6.2.2.2     Business model transformation              116

6.2.2.3     Business domain transformation            117

6.2.2.4     Culture/Organization transformation     118

6.2.3        SOFTWARE, BY DEPLOYMENT MODE      119

6.2.3.1     On-premises            120

6.2.3.2     Cloud       121

6.3            SERVICES                 122

6.3.1        DIGITAL TRANSFORMATION SERVICES TO IDENTIFY INNOVATION POSSIBILITIES, EVALUATE TECHNOLOGY LANDSCAPE, AND DEVELOP CUSTOMIZED ROADMAPS 122

6.3.2        PROFESSIONAL SERVICES      124

6.3.2.1     Training & consulting               125

6.3.2.2     System integration & implementation    126

6.3.2.3     Support & maintenance          127

6.3.2.4     Application modernization      128

6.3.3        MANAGED SERVICES                129

7               DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY        131

7.1            INTRODUCTION        132

7.1.1        TECHNOLOGIES: DIGITAL TRANSFORMATION MARKET DRIVERS            132

7.2            CLOUD COMPUTING                 134

7.2.1        CLOUD COMPUTING TO STORE, PROCESS, AND ANALYZE LARGE AMOUNTS OF DATA WITHOUT BEING CONFINED IN TRADITIONAL IN-HOUSE SYSTEM           134

7.2.2        PUBLIC CLOUD         135

7.2.3        PRIVATE CLOUD       135

7.2.4        HYBRID CLOUD        135

7.3            ARTIFICIAL INTELLIGENCE       136

7.3.1        ARTIFICIAL INTELLIGENCE TO HELP AUTOMATE REPETITIVE TASKS, USE STREAMLINED PROCESSES, AND MAKE INFORMED DECISIONS BASED ON DATA         136

7.3.2        NARROW AI               137

7.3.3        GENERAL PURPOSE AI             137

7.4            BIG DATA ANALYTICS                137

7.4.1        BIG DATA ANALYTICS TO SUPPORT REAL-TIME SURVEILLANCE, ANTICIPATE MARKET CHANGES, AND ANALYZE HISTORICAL RECORDS   137

7.4.2        DESCRIPTIVE ANALYTICS         138

7.4.3        DIAGNOSTIC ANALYTICS          139

7.4.4        PREDICTIVE ANALYTICS           139

7.4.5        PRESCRIPTIVE ANALYTICS       139

7.5            BLOCKCHAIN           140

7.5.1        BLOCKCHAIN TECHNOLOGY TO HELP IMPROVE OPERATIONS, INCREASE TRANSPARENCY, AND MAINTAIN DATA ACCURACY              140

7.5.2        PUBLIC BLOCKCHAIN               141

7.5.3        PRIVATE BLOCKCHAIN             141

7.5.4        HYBRID BLOCKCHAIN              141

7.5.5        CONSORTIUM BLOCKCHAIN   141

7.6            CYBERSECURITY      142

7.6.1        ADVANCED CYBERSECURITY MEASURES TO PREVENT UNAUTHORIZED ACCESS TO SYSTEMS, SAFEGUARD SENSITIVE DATA, AND ENSURE SYSTEM’S INTEGRITY      142

7.6.2        NETWORK SECURITY                143

7.6.3        APPLICATION SECURITY           143

7.6.4        CLOUD SECURITY    144

7.6.5        ENDPOINT & INTERNET OF THINGS (IOT) SECURITY                144

7.7            INTERNET OF THINGS (IOT)     144

7.7.1        NEED TO IMPROVE OPERATIONS BY REDUCING DOWNTIME, OPTIMIZING PROCESSES, AND ENHANCING RESOURCE MANAGEMENT TO PROPEL MARKET       144

7.7.2        INTERNET OF THINGS CONNECTIVITY MANAGEMENT PLATFORMS        146

7.7.3        INTERNET OF THINGS DEVICE MANAGEMENT PLATFORMS   146

7.7.4        INTERNET OF THINGS CLOUD PLATFORMS             146

7.7.5        INTERNET OF THINGS APPLICATION ENABLEMENT PLATFORMS            147

7.7.6        INTERNET OF THINGS ADVANCED ANALYTICS PLATFORMS   147

7.8            ROBOTICS PROCESS AUTOMATION         147

7.8.1        ROBOTIC PROCESS AUTOMATION TO INTEGRATE WITH EXISTING IT SYSTEMS AND OTHER ADVANCED TECHNOLOGIES    147

7.8.2        ATTENDED AUTOMATION         148

7.8.3        UNATTENDED AUTOMATION    149

7.8.4        HYBRID ROBOTIC PROCESS AUTOMATION              149

8               DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION             150

8.1            INTRODUCTION        151

8.1.1        BUSINESS FUNCTIONS: DIGITAL TRANSFORMATION MARKET DRIVERS                 151

8.2            ACCOUNTING & FINANCE         153

8.2.1        CLOUD COMPUTING INTEGRATION TO ENABLE ACCESS TO FINANCIAL DATA IN REAL-TIME, ENHANCE TEAMWORK, AND IMPROVE PRODUCTIVITY           153

8.3            IT & OPERATIONS    154

8.3.1        IT DEPARTMENTS TO REMOVE MANUAL BOTTLENECKS IN WORKFLOWS, REDUCE INCIDENTS, AND STRENGTHEN DATA GOVERNANCE BY SHIFTING TOWARD “DIGITAL FIRST” STRATEGY                 154

8.4            HUMAN RESOURCES                155

8.4.1        HUMAN RESOURCES DEPARTMENTS TO UTILIZE DIGITAL PLATFORMS TO ENHANCE RECRUITMENT PROCEDURES, EMPLOYEE INVOLVEMENT, AND TALENT OVERSIGHT            155

8.5            MARKETING & SALES               156

8.5.1        INTEGRATING DIGITAL TECHNIQUES INTO OPERATIONS TO STREAMLINE WORKFLOWS, CONVERT PROSPECTS FASTER, AND BOOST REVENUES        156

8.6            RESEARCH & DEVELOPMENT 157

8.6.1        NEED TO REDUCE ENGINEERING HOURS, MINIMIZE REWORK AND FASTER TIME-TO-MARKET, AND IDENTIFY HIGH-VALUE DIGITAL USE CASES TO DRIVE MARKET      157

9               DIGITAL TRANSFORMATION MARKET, BY VERTICAL                159

9.1            INTRODUCTION        160

9.1.1        VERTICALS: DIGITAL TRANSFORMATION MARKET DRIVERS   160

9.2            BFSI         162

9.2.1        AUTOMATION TO REDUCE MANUAL WORK PROCESSES, BOOST PRODUCTIVITY, AND LOWER COSTS OF OPERATION                 162

9.2.2        AUTOMATIC FRAUD DETECTION & PREVENTION     163

9.2.3        ASSET & INVESTMENT MANAGEMENT    163

9.2.4        AUTOMATED CUSTOMER SERVICE (CHATBOTS)     164

9.2.5        HYPER-PERSONALIZED FINANCIAL SERVICES         164

9.2.6        REGULATORY COMPLIANCE MONITORING              164

9.2.7        OTHER BANKING, FINANCIAL SERVICES, AND INSURANCE APPLICATIONS            165

9.3            RETAIL & ECOMMERCE            165

9.3.1        DIGITAL TRANSITION TO HELP CUSTOMERS INTERACT WITH BRANDS, IMPROVE CUSTOMER EXPERIENCES, AND OPTIMIZE OPERATIONS       165

9.3.2        PERSONALIZED PRODUCT RECOMMENDATIONS   166

9.3.3        CUSTOMER RELATIONSHIP MANAGEMENT             166

9.3.4        PAYMENT SERVICES MANAGEMENT       167

9.3.5        SELF-CHECKOUT SYSTEMS    167

9.3.6        OMNICHANNEL INTEGRATION 167

9.3.7        OTHER RETAIL & ECOMMERCE APPLICATIONS       168

9.4            IT & ITES  168

9.4.1        NEED TO IMPROVE USER EXPERIENCES, ESTABLISH NEW REVENUE STREAMS, AND SCALE UP SERVICES TO FOSTER MARKET GROWTH               168

9.4.2        AUTOMATED CODE GENERATION & OPTIMIZATION 169

9.4.3        AUTOMATED IT ASSET MANAGEMENT    170

9.4.4        IT TICKETING & SUPPORT AUTOMATION 170

9.4.5        INTELLIGENT DATA BACKUP & RECOVERY               170

9.4.6        AUTOMATED SOFTWARE TESTING & QUALITY ASSURANCE    171

9.4.7        OTHER IT & ITES APPLICATIONS              171

9.5            MEDIA & ENTERTAINMENT      171

9.5.1        ENHANCEMENT IN CONTENT CREATION & GENERATION AND NEED FOR PERSONALIZED ADVERTISEMENT TO PROPEL MARKET   171

9.5.2        CONTENT RECOMMENDATION SYSTEMS                172

9.5.3        CONTENT CREATION & GENERATION      173

9.5.4        CONTENT COPYRIGHT PROTECTION       173

9.5.5        AUDIENCE ENGAGEMENT & PERSONALIZATION     173

9.5.6        PERSONALIZED ADVERTISING 174

9.5.7        OTHER MEDIA & ENTERTAINMENT APPLICATIONS 174

9.6            MANUFACTURING    174

9.6.1        NEED TO OPTIMIZE PRODUCTION SCHEDULES, ALLOCATE RESOURCES BETTER, AND REDUCE TIME-TO-MARKET TO FOSTER MARKET GROWTH     174

9.6.2        PREDICTIVE MAINTENANCE & MACHINERY INSPECTION        175

9.6.3        PRODUCTION PLANNING         176

9.6.4        DEFECT DETECTION & PREVENTION       176

9.6.5        QUALITY CONTROL  176

9.6.6        PRODUCTION LINE OPTIMIZATION           177

9.6.7        INTELLIGENT INVENTORY MANAGEMENT                177

9.6.8        OTHER MANUFACTURING APPLICATIONS                177

9.7            HEALTHCARE, LIFE SCIENCES, AND PHARMACEUTICALS       178

9.7.1       NEED FOR OPTIMIZED CLINICAL TRIALS, FAST-TRACKING OF NEW DRUG TIME-TO-MARKET, AND EHRS TO DRIVE MARKET 178

9.7.2        ELECTRONIC HEALTH & MEDICAL RECORDS          179

9.7.3        TELEMEDICINE & REMOTE PATIENT MONITORING 179

9.7.4        AUTOMATIC APPOINTMENT SCHEDULING               180

9.7.5        MEDICAL IMAGING & DIAGNOSTICS        180

9.7.6        PATIENT BILLING MANAGEMENT             180

9.7.7        OTHER HEALTHCARE, LIFE SCIENCES, AND PHARMACEUTICAL APPLICATIONS     181

9.8            ENERGY & UTILITIES                 181

9.8.1        NEED TO ACCOMPLISH OPERATIONAL EFFICIENCY, BOOST CUSTOMER SATISFACTION, AND ENCOURAGE SUSTAINABILITY TO DRIVE MARKET           181

9.8.2        ENERGY DEMAND FORECASTING            182

9.8.3        GRID OPTIMIZATION & MANAGEMENT    183

9.8.4        AUTOMATED ASSET TRACKING                183

9.8.5        SMART METERING & ENERGY DATA MANAGEMENT               183

9.8.6        REAL-TIME ENERGY MONITORING & CONTROL      184

9.8.7        OTHER ENERGY & UTILITIES APPLICATIONS           184

9.9            GOVERNMENT & DEFENSE     184

9.9.1        TRANSITION TO CLOUD-BASED SOLUTIONS TO ENABLE EFFECTIVE COOPERATION FOR SAFE AND FAST SHARING OF CRUCIAL INFORMATION            184

9.9.2        INTELLIGENCE ANALYSIS & DATA PROCESSING     185

9.9.3        EGOVERNANCE & DIGITAL CITY SERVICES              186

9.9.4        BORDER SECURITY & SURVEILLANCE     186

9.9.5        DIGITAL IDENTITY & AUTHENTICATION    186

9.9.6        COMMAND & CONTROL SYSTEMS          187

9.9.7        TAX & REVENUE MANAGEMENT               187

9.9.8        OTHER GOVERNMENT & DEFENSE APPLICATIONS 187

9.10         TELECOMMUNICATIONS          188

9.10.1      NEED FOR ENHANCED SERVICE DELIVERY, OPTIMIZATION, AND RESPONSIVENESS TO CHANGING CUSTOMER NEEDS TO PROPEL MARKET              188

9.10.2      NETWORK OPTIMIZATION        189

9.10.3      NETWORK SECURITY                189

9.10.4      CUSTOMER SERVICE & SUPPORT            189

9.10.5      NETWORK PLANNING & OPTIMIZATION  190

9.10.6      VOICE & SPEECH RECOGNITION              190

9.10.7      OTHER TELECOMMUNICATION APPLICATIONS       190

9.11         EDUCATION              191

9.11.1      NEED FOR PERSONALIZED LEARNING EXPERIENCES AND ENHANCING TEACHING AND LEARNING PROCESSES TO BOOST MARKET GROWTH            191

9.11.2      PERSONALIZED LEARNING      192

9.11.3      SMART CLASSROOMS             192

9.11.4      ADAPTIVE LEARNING & ASSESSMENT    193

9.11.5      DIGITAL TEXTBOOKS & EBOOKS              193

9.11.6      INTERACTIVE SIMULATIONS    193

9.11.7      OTHER EDUCATIONAL APPLICATIONS     194

9.12         TRANSPORTATION & LOGISTICS              194

9.12.1      OPTIMIZED RESOURCE USAGE, IMPLEMENTATION OF ADVANCED TECHNOLOGIES, AND ROUTE ENHANCEMENT TO DRIVE MARKET             194

9.12.2      ROUTE OPTIMIZATION              195

9.12.3      TRAFFIC MANAGEMENT           196

9.12.4      LAST-MILE LOGISTICS SYSTEMS             196

9.12.5      FLEET MANAGEMENT               196

9.12.6      INTELLIGENT PARKING SYSTEMS           197

9.12.7      OTHER TRANSPORTATION & LOGISTICS APPLICATIONS         197

9.13         OTHER VERTICALS   197

10             DIGITAL TRANSFORMATION MARKET, BY REGION  199

10.1         INTRODUCTION        200

10.2         NORTH AMERICA     202

10.2.1      NORTH AMERICA: DIGITAL TRANSFORMATION MARKET DRIVERS          202

10.2.2      NORTH AMERICA: MACROECONOMIC OUTLOOK    202

10.2.3      US             209

10.2.3.1  Need to improve efficiency, create excellent customer experience, and changing consumer habits to drive market            209

10.2.4      CANADA   210

10.2.4.1  Government initiatives and need to prevent in-person sales and marketing to propel market     210

10.3         EUROPE   211

10.3.1      EUROPE: DIGITAL TRANSFORMATION MARKET DRIVERS       211

10.3.2      EUROPE: MACROECONOMIC OUTLOOK  211

10.3.3      UK            217

10.3.3.1  Technological advancements and government initiatives to improve digital capabilities to fuel market growth  217

10.3.4      GERMANY                 218

10.3.4.1  Increased technology, strategic government regulations, and rapid digital transformation to foster market growth           218

10.3.5      FRANCE   219

10.3.5.1  Increasing focus on incorporating high-tech and Ministry’s digital transformation plan to accelerate market growth       219

10.3.6      ITALY        220

10.3.6.1  Need to enhance automation, optimize resource allocation, and enable personalized public services to boost market growth  220

10.3.7      SPAIN       221

10.3.7.1  Extensive investments into digital infrastructure, promotion of emerging technology adoption, and implementation of Spain Digital 2025 to drive market   221

10.3.8      FINLAND  222

10.3.8.1  Establishment of “Digital Finland Framework” to promote innovation and improve digital skills to propel market             222

10.3.9      REST OF EUROPE    223

10.4         ASIA PACIFIC            224

10.4.1      ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET DRIVERS                 225

10.4.2      ASIA PACIFIC: MACROECONOMIC OUTLOOK           225

10.4.3      CHINA      231

10.4.3.1  Need to integrate sophisticated technologies into contemporary business systems and surge in investment by start-ups to fuel market growth          231

10.4.4      INDIA        232

10.4.4.1  Technological advancements, higher internet access, and government efforts to bolster market growth         232

10.4.5      JAPAN      233

10.4.5.1  Innovative technologies, government backing for modernization, and focus on reinforcing cybersecurity systems to boost market growth       233

10.4.6      SOUTH KOREA         234

10.4.6.1  Ongoing government support, greater investment in innovative technologies, and thriving start-up scenario to drive market            234

10.4.7      AUSTRALIA & NEW ZEALAND   235

10.4.7.1  Technological advancements and government policies encouraging innovation and competition to drive market    235

10.4.8      ASEAN COUNTRIES 237

10.4.8.1  Need for operational excellence and customer service using IT solutions to accelerate digital innovation     237

10.4.9      REST OF ASIA PACIFIC              238

10.5         MIDDLE EAST & AFRICA           239

10.5.1      MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET DRIVERS               240

10.5.2      MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK          240

10.5.3      MIDDLE EAST           246

10.5.3.1  Saudi Arabia             246

10.5.3.1.1                Vision 2030 initiative, investments in digital infrastructure, and focus on eGovernance to boost market growth     246

10.5.3.2  UAE           247

10.5.3.2.1                Strong infrastructure, supportive regulatory environment, and government’s focus on technology and innovation to fuel market growth    247

10.5.3.3  Turkey      248

10.5.3.3.1                Robust telecommunications infrastructure and growing digital economy to offer conducive environment for adopting AI  248

10.5.3.4  Qatar        249

10.5.3.4.1                Strategic investments in AI R&D and implementation of Vision 2030 plan to foster market growth                249

10.5.3.5  Rest of Middle East 250

10.5.4      AFRICA     251

10.6         LATIN AMERICA        252

10.6.1      LATIN AMERICA: DIGITAL TRANSFORMATION MARKET DRIVERS            253

10.6.2      LATIN AMERICA: MACROECONOMIC OUTLOOK       253

10.6.3      BRAZIL     259

10.6.3.1  Digital Transformation Strategy (E-digital), new business techniques, and changing consumer habits to boost market growth                259

10.6.4      MEXICO   260

10.6.4.1  Need to increase customer experiences and streamline operations to fuel adoption of digital transformation              260

10.6.5      ARGENTINA               261

10.6.5.1  Need to improve digital infrastructure, promote digital literacy, and facilitate innovation processes to accelerate market growth 261

10.6.6      CHILE       262

10.6.6.1  Focus on advanced technology, change in consumer behavior, and fast-growing digital revolution to drive market       262

10.6.7      REST OF LATIN AMERICA         263

11             COMPETITIVE LANDSCAPE      265

11.1         OVERVIEW                265

11.2         KEY PLAYER STRATEGIES/RIGHT TO WIN                265

11.3         REVENUE ANALYSIS                 267

11.4         MARKET SHARE ANALYSIS      268

11.4.1      MARKET RANKING ANALYSIS 269

11.5         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023            270

11.5.1      STARS      270

11.5.2      EMERGING LEADERS               271

11.5.3      PERVASIVE PLAYERS                271

11.5.4      PARTICIPANTS         271

11.5.5      COMPANY FOOTPRINT: KEY PLAYERS, 2023          273

11.5.5.1  Company footprint  273

11.5.5.2  Business function footprint     274

11.5.5.3  Technology footprint                 275

11.5.5.4  Vertical footprint      276

11.5.5.5  Regional footprint    277

11.6         COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023    278

11.6.1      PROGRESSIVE COMPANIES    278

11.6.2      RESPONSIVE COMPANIES       278

11.6.3      DYNAMIC COMPANIES             278

11.6.4      STARTING BLOCKS 278

11.6.5      COMPETITIVE BENCHMARKING: START-UPS/SMES, 2023    280

11.6.5.1  Detailed list of key start-ups/SMEs         280

11.6.5.2  Competitive benchmarking of key start-ups/SMEs 281

11.7         BRAND/PRODUCT COMPARISON            282

11.7.1      DIGITAL TRANSFORMATION (MICROSOFT)              282

11.7.2      DIGITAL TRANSFORMATION (AWS)          282

11.7.3      DIGITAL TRANSFORMATION (GOOGLE)   283

11.7.4      DIGITAL TRANSFORMATION (ORACLE)    283

11.7.5      DIGITAL TRANSFORMATION (IBM)           283

11.8         COMPANY VALUATION AND FINANCIAL METRICS   283

11.9         COMPETITIVE SCENARIO AND TRENDS   284

11.9.1      DEALS      290

12             COMPANY PROFILES                301

12.1         INTRODUCTION        301

12.1.1      MICROSOFT             301

12.1.1.1  Business overview  301

12.1.1.2  Products/Solutions/Services offered     303

12.1.1.3  Recent developments              304

12.1.1.4  MnM view                 306

12.1.1.4.1                Right to win              306

12.1.1.4.2                Strategic choices     306

12.1.1.4.3                Weaknesses and competitive threats    306

12.1.2      SAP          307

12.1.2.1  Business overview  307

12.1.2.2  Products/Solutions/Services offered     308

12.1.2.3  Recent developments              309

12.1.2.4  MnM view                 310

12.1.2.4.1                Right to win              310

12.1.2.4.2                Strategic choices     311

12.1.2.4.3                Weaknesses and competitive threats    311

12.1.3      GOOGLE  312

12.1.3.1  Business overview  312

12.1.3.2  Products/Solutions/Services offered     313

12.1.3.3  Recent developments              315

12.1.3.4  MnM view                 318

12.1.3.4.1                Right to win              318

12.1.3.4.2                Strategic choices     318

12.1.3.4.3                Weaknesses and competitive threats    318

12.1.4      IBM           319

12.1.4.1  Business overview  319

12.1.4.2  Products/Solutions/Services offered     320

12.1.4.3  Recent developments              322

12.1.4.4  MnM view                 323

12.1.4.4.1                Right to win              323

12.1.4.4.2                Strategic choices     323

12.1.4.4.3                Weaknesses and competitive threats    323

12.1.5      ORACLE   324

12.1.5.1  Business overview  324

12.1.5.2  Products/Solutions/Services offered     325

12.1.5.3  Recent developments              327

12.1.5.4  MnM view                 329

12.1.5.4.1                Right to win              329

12.1.5.4.2                Strategic choices     329

12.1.5.4.3                Weaknesses and competitive threats    329

12.1.6      ADOBE     330

12.1.6.1  Business overview  330

12.1.6.2  Products/Solutions/Services offered     331

12.1.6.3  Recent developments              332

12.1.7      SALESFORCE           335

12.1.7.1  Business overview  335

12.1.7.2  Products/Solutions/Services offered     336

12.1.7.3  Recent developments              337

12.1.8      HPE          340

12.1.8.1  Business overview  340

12.1.8.2  Products/Solutions/Services offered     341

12.1.8.3  Recent developments              342

12.1.9      HCL TECHNOLOGIES                344

12.1.9.1  Business overview  344

12.1.9.2  Products/Solutions/Services offered     345

12.1.9.3  Recent developments              347

12.1.10   AWS         349

12.1.10.1                 Business overview  349

12.1.10.2                 Products/Solutions/Services offered     350

12.1.10.3                 Recent developments              352

12.1.11   ERNST & YOUNG (EY)               354

12.1.12   COGNIZANT              355

12.1.13   ACCENTURE              356

12.1.14   BROADCOM              357

12.1.15   EQUINIX   357

12.1.16   ALIBABA CLOUD       358

12.1.17   BAIDU       359

12.1.18   CISCO      360

12.1.19   EMUDHRA                 361

12.1.20   HAPPIEST MINDS    361

12.1.21   CENTIFIC 362

12.2         START-UPS/SMES   363

12.2.1      BUDIBASE                 363

12.2.2      ELECTRONEEK         363

12.2.3      AIXORA.AI 364

12.2.4      MATTERWAY             364

12.2.5      LAIYE        365

12.2.6      ORBY AI   365

12.2.7      KISSFLOW                366

12.2.8      DEMPTON CONSULTING GROUP              366

12.2.9      PROCESSMAKER    367

12.2.10   PROCESS STREET   367

12.2.11   INFINITUS SYSTEMS                368

12.2.12   SCORO     368

12.2.13   ALCOR SOLUTIONS 369

12.2.14   SMARTSTREAM       370

12.2.15   CLOUD ANGLES       371

12.2.16   MAGNETAR IT           371

12.2.17   SCITARA   372

12.2.18   INTRINSIC                 372

12.2.19   BRILLIO    373

12.2.20   AEXONIC TECHNOLOGIES        374

12.3         OTHER VENDORS    375

12.3.1      TIBCO SOFTWARE   375

12.3.2      MARLABS 375

12.3.3      AGICENT  376

12.3.4      SOFTWARE AG         376

12.3.5      GENPACT 377

12.3.6      DELOITTE 377

12.3.7      TWILIO     378

12.3.8      KYNDRYL 378

12.3.9      VERITIS    379

12.3.10   SCIENCESOFT          379

13             ADJACENT AND RELATED MARKETS       380

13.1         INTRODUCTION        380

13.2         ARTIFICIAL INTELLIGENCE (AI) MARKET – GLOBAL FORECAST TO 2030 380

13.2.1      MARKET DEFINITION                380

13.2.2      MARKET OVERVIEW 380

13.2.2.1  Artificial intelligence market, by offering 381

13.2.2.2  Artificial intelligence market, by technology            381

13.2.2.3  Artificial intelligence market, by business function 382

13.2.2.4  Artificial intelligence market, by vertical 383

13.2.2.5  Artificial intelligence market, by region   385

13.3         CLOUD COMPUTING MARKET – GLOBAL FORECAST TO 2028 386

13.3.1      MARKET DEFINITION                386

13.3.2      MARKET OVERVIEW 386

13.3.2.1  Cloud computing market, by service model            386

13.3.2.2  Cloud computing market, by deployment model    387

13.3.2.3  Cloud computing market, by organization size        388

13.3.2.4  Cloud computing market, by vertical       389

13.3.2.5  Cloud computing market, by region         390

14             APPENDIX                 391

14.1         DISCUSSION GUIDE 391

14.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                396

14.3         CUSTOMIZATION OPTIONS      398

14.4         RELATED REPORTS 398

14.5         AUTHOR DETAILS     399

LIST OF TABLES

TABLE 1   UNITED STATES DOLLAR EXCHANGE RATE, 2019–2023       42

TABLE 2   LIST OF PRIMARY INTERVIEWS                 46

TABLE 3   FACTOR ANALYSIS   53

TABLE 4   GLOBAL DIGITAL TRANSFORMATION MARKET SIZE AND GROWTH RATE,

2019–2023 (USD BILLION, Y-O-Y)           59

TABLE 5   GLOBAL DIGITAL TRANSFORMATION MARKET SIZE AND GROWTH RATE,

2024–2030 (USD BILLION, Y-O-Y)           59

TABLE 6   AVERAGE SELLING PRICES OF KEY PLAYERS FOR TOP THREE

TECHNOLOGIES (USD)             73

TABLE 7   INDICATIVE PRICING LEVELS OF DIGITAL TRANSFORMATION SOFTWARE, SOLUTIONS, AND PLATFORMS, BY OFFERING     74

TABLE 8   DIGITAL TRANSFORMATION MARKET: ECOSYSTEM                79

TABLE 9   PATENTS FILED, 2015–2024 86

TABLE 10 LIST OF FEW PATENTS IN DIGITAL TRANSFORMATION MARKET, 2023–2024      87

TABLE 11 DIGITAL TRANSFORMATION MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2024–2025             90

TABLE 12 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS      91

TABLE 13 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS      92

TABLE 14 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS      92

TABLE 15 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          93

TABLE 16 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS      93

TABLE 17 PORTER’S FIVE FORCES’ IMPACT ON DIGITAL TRANSFORMATION MARKET           97

TABLE 18 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE

VERTICALS (%)         99

TABLE 19 KEY BUYING CRITERIA FOR TOP THREE VERTICALS                 100

TABLE 20 DIGITAL TRANSFORMATION MARKET, BY OFFERING, 2019–2023 (USD MILLION)                  112

TABLE 21 DIGITAL TRANSFORMATION MARKET, BY OFFERING, 2024–2030 (USD MILLION)                  112

TABLE 22 SOFTWARE: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    113

TABLE 23 SOFTWARE: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)  113

TABLE 24 DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,

2019–2023 (USD BILLION)    114

TABLE 25 DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,

2024–2030 (USD BILLION)    114

TABLE 26 SOFTWARE TYPE: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    115

TABLE 27 SOFTWARE TYPE: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    115

TABLE 28 BUSINESS PROCESS TRANSFORMATION: DIGITAL TRANSFORMATION MARKET,

BY REGION, 2019–2023 (USD BILLION) 116

TABLE 29 BUSINESS PROCESS TRANSFORMATION: DIGITAL TRANSFORMATION MARKET,

BY REGION, 2024–2030 (USD BILLION) 116

TABLE 30 BUSINESS MODEL TRANSFORMATION: DIGITAL TRANSFORMATION MARKET,

BY REGION, 2019–2023 (USD BILLION) 117

TABLE 31 BUSINESS MODEL TRANSFORMATION: DIGITAL TRANSFORMATION MARKET,

BY REGION, 2024–2030 (USD BILLION) 117

TABLE 32 BUSINESS DOMAIN TRANSFORMATION: DIGITAL TRANSFORMATION MARKET,

BY REGION, 2019–2023 (USD BILLION) 118

TABLE 33 BUSINESS DOMAIN TRANSFORMATION: DIGITAL TRANSFORMATION MARKET,

BY REGION, 2024–2030 (USD BILLION) 118

TABLE 34 CULTURE/ORGANIZATION TRANSFORMATION: DIGITAL TRANSFORMATION MARKET,  BY REGION, 2019–2023 (USD BILLION)      119

TABLE 35 CULTURE/ORGANIZATION TRANSFORMATION: DIGITAL TRANSFORMATION MARKET,  BY REGION, 2024–2030 (USD BILLION)      119

TABLE 36 DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,

2019–2023 (USD BILLION)    120

TABLE 37 DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,

2024–2030 (USD BILLION)    120

TABLE 38 ON-PREMISES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    121

TABLE 39 ON-PREMISES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    121

TABLE 40 CLOUD: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    122

TABLE 41 CLOUD: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    122

TABLE 42 DIGITAL TRANSFORMATION MARKET, BY SERVICE, 2019–2023 (USD BILLION)   123

TABLE 43 DIGITAL TRANSFORMATION MARKET, BY SERVICE, 2024–2030 (USD BILLION)   123

TABLE 44 DIGITAL TRANSFORMATION MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD BILLION)    124

TABLE 45 DIGITAL TRANSFORMATION MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD BILLION)    124

TABLE 46 PROFESSIONAL SERVICES: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD BILLION)                 125

TABLE 47 PROFESSIONAL SERVICES: DIGITAL TRANSFORMATION MARKET, BY REGION,  2024–2030 (USD BILLION)                 125

TABLE 48 TRAINING & CONSULTING: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD MILLION)                126

TABLE 49 TRAINING & CONSULTING: DIGITAL TRANSFORMATION MARKET, BY REGION,  2024–2030 (USD MILLION)                126

TABLE 50 SYSTEM INTEGRATION & IMPLEMENTATION: DIGITAL TRANSFORMATION MARKET,  BY REGION, 2019–2023 (USD MILLION)     127

TABLE 51 SYSTEM INTEGRATION & IMPLEMENTATION: DIGITAL TRANSFORMATION MARKET,  BY REGION, 2024–2030 (USD MILLION)     127

TABLE 52 SUPPORT & MAINTENANCE: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD MILLION)                128

TABLE 53 SUPPORT & MAINTENANCE: DIGITAL TRANSFORMATION MARKET, BY REGION, 2024–2030 (USD MILLION)                128

TABLE 54 APPLICATION MODERNIZATION: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD MILLION)   129

TABLE 55 APPLICATION MODERNIZATION: DIGITAL TRANSFORMATION MARKET, BY REGION, 2024–2030 (USD MILLION)                129

TABLE 56 MANAGED SERVICES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD MILLION)   130

TABLE 57 MANAGED SERVICES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD MILLION)   130

TABLE 58 DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2019–2023 (USD BILLION)    133

TABLE 59 DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2024–2030 (USD BILLION)    133

TABLE 60 CLOUD COMPUTING: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    134

TABLE 61 CLOUD COMPUTING: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    134

TABLE 62 ARTIFICIAL INTELLIGENCE: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD BILLION)                 136

TABLE 63 ARTIFICIAL INTELLIGENCE: DIGITAL TRANSFORMATION MARKET, BY REGION,  2024–2030 (USD BILLION)                 136

TABLE 64 BIG DATA ANALYTICS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    138

TABLE 65 BIG DATA ANALYTICS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    138

TABLE 66 BLOCKCHAIN: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    140

TABLE 67 BLOCKCHAIN: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    140

TABLE 68 CYBERSECURITY: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    142

TABLE 69 CYBERSECURITY: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    143

TABLE 70 INTERNET OF THINGS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    145

TABLE 71 INTERNET OF THINGS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    145

TABLE 72 ROBOTICS PROCESS AUTOMATION: DIGITAL TRANSFORMATION MARKET,

BY REGION, 2019–2023 (USD BILLION) 148

TABLE 73 ROBOTICS PROCESS AUTOMATION: DIGITAL TRANSFORMATION MARKET,

BY REGION, 2024–2030 (USD BILLION) 148

TABLE 74 DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,

2019–2023 (USD BILLION)    152

TABLE 75 DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,

2024–2030 (USD BILLION)    152

TABLE 76 ACCOUNTING & FINANCE: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD BILLION)                 153

TABLE 77 ACCOUNTING & FINANCE: DIGITAL TRANSFORMATION MARKET, BY REGION,  2024–2030 (USD BILLION)                 154

TABLE 78 IT & OPERATIONS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    155

TABLE 79 IT & OPERATIONS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    155

TABLE 80 HUMAN RESOURCES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    156

TABLE 81 HUMAN RESOURCES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    156

TABLE 82 MARKETING & SALES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    157

TABLE 83 MARKETING & SALES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    157

TABLE 84 RESEARCH & DEVELOPMENT: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD BILLION)                 158

TABLE 85 RESEARCH & DEVELOPMENT: DIGITAL TRANSFORMATION MARKET, BY REGION,  2024–2030 (USD BILLION)                 158

TABLE 86 DIGITAL TRANSFORMATION MARKET, BY VERTICAL, 2019–2023 (USD BILLION) 161

TABLE 87 DIGITAL TRANSFORMATION MARKET, BY VERTICAL, 2024–2030 (USD BILLION) 162

TABLE 88 BFSI: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    163

TABLE 89 BFSI: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    163

TABLE 90 RETAIL & ECOMMERCE: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    166

TABLE 91 RETAIL & ECOMMERCE: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    166

TABLE 92 IT & ITES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    169

TABLE 93 IT & ITES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    169

TABLE 94 MEDIA & ENTERTAINMENT: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD BILLION)                 172

TABLE 95 MEDIA & ENTERTAINMENT: DIGITAL TRANSFORMATION MARKET, BY REGION,  2024–2030 (USD BILLION)                 172

TABLE 96 MANUFACTURING: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    175

TABLE 97 MANUFACTURING: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    175

TABLE 98 HEALTHCARE, LIFE SCIENCES, AND PHARMACEUTICALS: DIGITAL TRANSFORMATION MARKET, BY REGION, 2019–2023 (USD BILLION) 178

TABLE 99 HEALTHCARE, LIFE SCIENCES, AND PHARMACEUTICALS: DIGITAL TRANSFORMATION MARKET, BY REGION, 2024–2030 (USD BILLION) 179

TABLE 100               ENERGY & UTILITIES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    182

TABLE 101               ENERGY & UTILITIES: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    182

TABLE 102               GOVERNMENT & DEFENSE: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD BILLION)    185

TABLE 103               GOVERNMENT & DEFENSE: DIGITAL TRANSFORMATION MARKET, BY REGION,  2024–2030 (USD BILLION)    185

TABLE 104               TELECOMMUNICATIONS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    188

TABLE 105               TELECOMMUNICATIONS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    189

TABLE 106               EDUCATION: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    191

TABLE 107               EDUCATION: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    192

TABLE 108               TRANSPORTATION & LOGISTICS: DIGITAL TRANSFORMATION MARKET, BY REGION,  2019–2023 (USD BILLION)   195

TABLE 109               TRANSPORTATION & LOGISTICS: DIGITAL TRANSFORMATION MARKET, BY REGION,  2024–2030 (USD BILLION)   195

TABLE 110               OTHER VERTICALS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2019–2023 (USD BILLION)    198

TABLE 111               OTHER VERTICALS: DIGITAL TRANSFORMATION MARKET, BY REGION,

2024–2030 (USD BILLION)    198

TABLE 112               DIGITAL TRANSFORMATION MARKET, BY REGION, 2019–2023 (USD BILLION)                  201

TABLE 113               DIGITAL TRANSFORMATION MARKET, BY REGION, 2024–2030 (USD BILLION)                  201

TABLE 114               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD BILLION)    204

TABLE 115               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD BILLION)    204

TABLE 116               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,  2019–2023 (USD BILLION)    204

TABLE 117               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,  2024–2030 (USD BILLION)    204

TABLE 118               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,  2019–2023 (USD BILLION)      205

TABLE 119               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,  2024–2030 (USD BILLION)      205

TABLE 120               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY SERVICE,

2019–2023 (USD BILLION)    205

TABLE 121               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY SERVICE,

2024–2030 (USD BILLION)    205

TABLE 122               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2019–2023 (USD BILLION)    206

TABLE 123               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2024–2030 (USD BILLION)    206

TABLE 124               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,  2019–2023 (USD BILLION)                206

TABLE 125               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,  2024–2030 (USD BILLION)                207

TABLE 126               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,

2019–2023 (USD BILLION)    207

TABLE 127               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,

2024–2030 (USD BILLION)    208

TABLE 128               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY COUNTRY,

2019–2023 (USD BILLION)    208

TABLE 129               NORTH AMERICA: DIGITAL TRANSFORMATION MARKET, BY COUNTRY,

2024–2030 (USD BILLION)    208

TABLE 130               US: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD BILLION)    209

TABLE 131               US: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD BILLION)    209

TABLE 132               CANADA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD BILLION)    210

TABLE 133               CANADA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD BILLION)    210

TABLE 134               EUROPE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD BILLION)    212

TABLE 135               EUROPE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD BILLION)    212

TABLE 136               EUROPE: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,

2019–2023 (USD BILLION)    212

TABLE 137               EUROPE: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,

2024–2030 (USD BILLION)    213

TABLE 138               EUROPE: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,

2019–2023 (USD BILLION)    213

TABLE 139               EUROPE: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,

2024–2030 (USD BILLION)    213

TABLE 140               EUROPE: DIGITAL TRANSFORMATION MARKET, BY SERVICE,

2019–2023 (USD BILLION)    213

TABLE 141               EUROPE: DIGITAL TRANSFORMATION MARKET, BY SERVICE,

2024–2030 (USD BILLION)    214

TABLE 142               EUROPE: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2019–2023 (USD BILLION)    214

TABLE 143               EUROPE: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2024–2030 (USD BILLION)    214

TABLE 144               EUROPE: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,

2019–2023 (USD BILLION)    215

TABLE 145               EUROPE: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,

2024–2030 (USD BILLION)    215

TABLE 146               EUROPE: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,

2019–2023 (USD BILLION)    215

TABLE 147               EUROPE: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,

2024–2030 (USD BILLION)    216

TABLE 148               EUROPE: DIGITAL TRANSFORMATION MARKET, BY COUNTRY,

2019–2023 (USD BILLION)    216

TABLE 149               EUROPE: DIGITAL TRANSFORMATION MARKET, BY COUNTRY,

2024–2030 (USD BILLION)    217

TABLE 150               UK: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   218

TABLE 151               UK: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   218

TABLE 152               GERMANY: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   219

TABLE 153               GERMANY: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   219

TABLE 154               FRANCE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   220

TABLE 155               FRANCE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   220

TABLE 156               ITALY: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   221

TABLE 157               ITALY: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   221

TABLE 158               SPAIN: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   222

TABLE 159               SPAIN: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   222

TABLE 160               FINLAND: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   223

TABLE 161               FINLAND: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   223

TABLE 162               REST OF EUROPE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   224

TABLE 163               REST OF EUROPE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   224

TABLE 164               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD BILLION)    226

TABLE 165               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD BILLION)    227

TABLE 166               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,

2019–2023 (USD BILLION)    227

TABLE 167               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,

2024–2030 (USD BILLION)    227

TABLE 168               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,  2019–2023 (USD BILLION)    227

TABLE 169               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,  2024–2030 (USD BILLION)    228

TABLE 170               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY SERVICE,

2019–2023 (USD BILLION)    228

TABLE 171               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY SERVICE,

2024–2030 (USD BILLION)    228

TABLE 172               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2019–2023 (USD BILLION)    228

TABLE 173               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2024–2030 (USD BILLION)    229

TABLE 174               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,  2019–2023 (USD BILLION)    229

TABLE 175               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,  2024–2030 (USD BILLION)    229

TABLE 176               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,

2019–2023 (USD BILLION)    230

TABLE 177               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,

2024–2030 (USD BILLION)    230

TABLE 178               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY SUBREGION/COUNTRY,  2019–2023 (USD BILLION)    231

TABLE 179               ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY SUBREGION/COUNTRY,  2024–2030 (USD BILLION)    231

TABLE 180               CHINA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   232

TABLE 181               CHINA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   232

TABLE 182               INDIA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   233

TABLE 183               INDIA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   233

TABLE 184               JAPAN: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   234

TABLE 185               JAPAN: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   234

TABLE 186               SOUTH KOREA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   235

TABLE 187               SOUTH KOREA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   235

TABLE 188               AUSTRALIA & NEW ZEALAND: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2019–2023 (USD MILLION)               236

TABLE 189               AUSTRALIA & NEW ZEALAND: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2024–2030 (USD MILLION)               236

TABLE 190               ASEAN COUNTRIES: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   237

TABLE 191               ASEAN COUNTRIES: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   238

TABLE 192               REST OF ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2019–2023 (USD MILLION)   239

TABLE 193               REST OF ASIA PACIFIC: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2024–2030 (USD MILLION)   239

TABLE 194               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2019–2023 (USD MILLION)   240

TABLE 195               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2024–2030 (USD MILLION)   241

TABLE 196               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE, 2019–2023 (USD MILLION)          241

TABLE 197               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE, 2024–2030 (USD MILLION)          241

TABLE 198               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)        241

TABLE 199               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE, 2024–2030 (USD MILLION)        242

TABLE 200               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY SERVICE,  2019–2023 (USD MILLION)   242

TABLE 201               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY SERVICE,  2024–2030 (USD MILLION)   242

TABLE 202              MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,  2019–2023 (USD MILLION)   242

TABLE 203              MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,  2024–2030 (USD MILLION)   243

TABLE 204               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION) 243

TABLE 205               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION, 2024–2030 (USD MILLION) 243

TABLE 206               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,  2019–2023 (USD BILLION)    244

TABLE 207               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,  2024–2030 (USD BILLION)    244

TABLE 208               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY SUBREGION,  2019–2023 (USD MILLION)   245

TABLE 209               MIDDLE EAST & AFRICA: DIGITAL TRANSFORMATION MARKET, BY SUBREGION,  2024–2030 (USD MILLION)   245

TABLE 210               MIDDLE EAST: DIGITAL TRANSFORMATION MARKET, BY COUNTRY,

2019–2023 (USD MILLION)   245

TABLE 211               MIDDLE EAST: DIGITAL TRANSFORMATION MARKET, BY COUNTRY,

2024–2030 (USD MILLION)   246

TABLE 212               SAUDI ARABIA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   247

TABLE 213               SAUDI ARABIA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   247

TABLE 214               UAE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   248

TABLE 215               UAE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   248

TABLE 216               TURKEY: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   249

TABLE 217               TURKEY: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   249

TABLE 218               QATAR: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   250

TABLE 219               QATAR: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   250

TABLE 220               REST OF MIDDLE EAST: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2019–2023 (USD MILLION)   251

TABLE 221               REST OF MIDDLE EAST: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2024–2030 (USD MILLION)   251

TABLE 222               AFRICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   252

TABLE 223               AFRICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   252

TABLE 224               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   254

TABLE 225               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   254

TABLE 226               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,

2019–2023 (USD MILLION)   254

TABLE 227               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY SOFTWARE TYPE,

2024–2030 (USD MILLION)   255

TABLE 228               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,  2019–2023 (USD MILLION)   255

TABLE 229               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY DEPLOYMENT MODE,  2024–2030 (USD MILLION)   255

TABLE 230               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY SERVICE,

2019–2023 (USD MILLION)   255

TABLE 231               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY SERVICE,

2024–2030 (USD MILLION)   256

TABLE 232               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2019–2023 (USD MILLION)   256

TABLE 233               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY TECHNOLOGY,

2024–2030 (USD MILLION)   256

TABLE 234               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,  2019–2023 (USD MILLION)   257

TABLE 235               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY BUSINESS FUNCTION,  2024–2030 (USD MILLION)   257

TABLE 236               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,

2019–2023 (USD BILLION)    257

TABLE 237               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY VERTICAL,

2024–2030 (USD BILLION)    258

TABLE 238               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY COUNTRY,

2019–2023 (USD MILLION)   258

TABLE 239               LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY COUNTRY,

2024–2030 (USD MILLION)   259

TABLE 240               BRAZIL: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   260

TABLE 241               BRAZIL: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   260

TABLE 242               MEXICO: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   261

TABLE 243               MEXICO: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   261

TABLE 244               ARGENTINA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   262

TABLE 245               ARGENTINA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   262

TABLE 246               CHILE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2019–2023 (USD MILLION)   263

TABLE 247               CHILE: DIGITAL TRANSFORMATION MARKET, BY OFFERING,

2024–2030 (USD MILLION)   263

TABLE 248               REST OF LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2019–2023 (USD MILLION)   264

TABLE 249               REST OF LATIN AMERICA: DIGITAL TRANSFORMATION MARKET, BY OFFERING,  2024–2030 (USD MILLION)   264

TABLE 250               OVERVIEW OF STRATEGIES ADOPTED BY KEY DIGITAL TRANSFORMATION VENDORS                 265

TABLE 251               DIGITAL TRANSFORMATION MARKET: DEGREE OF COMPETITION          269

TABLE 252               BUSINESS FUNCTION FOOTPRINT (23 COMPANIES)               274

TABLE 253               TECHNOLOGY FOOTPRINT (23 COMPANIES)           275

TABLE 254               VERTICAL FOOTPRINT (23 COMPANIES) 276

TABLE 255               REGIONAL FOOTPRINT (23 COMPANIES)                 277

TABLE 256               DIGITAL TRANSFORMATION MARKET: DETAILED LIST OF KEY START-UPS/SMES                  280

TABLE 257               DIGITAL TRANSFORMATION MARKET: COMPETITIVE BENCHMARKING OF START-UPS/SMES   281

TABLE 258               DIGITAL TRANSFORMATION MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, JANUARY 2021–AUGUST 2024 284

TABLE 259               DIGITAL TRANSFORMATION MARKET: DEALS, JANUARY 2021–AUGUST 2024                  290

TABLE 260               MICROSOFT: COMPANY OVERVIEW         302

TABLE 261               MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED  303

TABLE 262               MICROSOFT: PRODUCT ENHANCEMENTS               304

TABLE 263               MICROSOFT: DEALS 304

TABLE 264               SAP: COMPANY OVERVIEW      307

TABLE 265               SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED                308

TABLE 266               SAP: PRODUCT LAUNCHES AND ENHANCEMENTS 309

TABLE 267               SAP: DEALS              310

TABLE 268               GOOGLE: COMPANY OVERVIEW               312

TABLE 269               GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED        313

TABLE 270               GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS          315

TABLE 271               GOOGLE: DEALS      316

TABLE 272               IBM: COMPANY OVERVIEW      319

TABLE 273               IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED                320

TABLE 274               IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 322

TABLE 275               IBM: DEALS              322

TABLE 276               ORACLE: COMPANY OVERVIEW                324

TABLE 277               ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED         325

TABLE 278               ORACLE: PRODUCT ENHANCEMENTS     327

TABLE 279               ORACLE: DEALS       327

TABLE 280               ADOBE: COMPANY OVERVIEW 330

TABLE 281               ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED           331

TABLE 282               ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS             332

TABLE 283               ADOBE: DEALS         333

TABLE 284               SALESFORCE: COMPANY OVERVIEW       335

TABLE 285               SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 336

TABLE 286               SALESFORCE: PRODUCT ENHANCEMENTS             337

TABLE 287               SALESFORCE: DEALS               338

TABLE 288               HPE: COMPANY OVERVIEW     340

TABLE 289               HPE: PRODUCTS/SOLUTIONS/SERVICES OFFERED                341

TABLE 290               HPE: PRODUCT ENHANCEMENTS            342

TABLE 291               HPE: DEALS              343

TABLE 292               HCL TECHNOLOGIES: COMPANY OVERVIEW           344

TABLE 293               HCL TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED     345

TABLE 294               HCL TECHNOLOGIES: PRODUCT LAUNCHES            347

TABLE 295               HCL TECHNOLOGIES: DEALS   347

TABLE 296               AWS: COMPANY OVERVIEW     349

TABLE 297               AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED               350

TABLE 298               AWS: PRODUCT LAUNCHES AND ENHANCEMENTS                 352

TABLE 299               AWS: DEALS             353

TABLE 300               ARTIFICIAL INTELLIGENCE MARKET, BY OFFERING, 2019–2023 (USD MILLION)                  381

TABLE 301               ARTIFICIAL INTELLIGENCE MARKET, BY OFFERING, 2024–2030 (USD BILLION)                  381

TABLE 302               ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY, 2019–2023 (USD BILLION)  382

TABLE 303               ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY, 2024–2030 (USD BILLION)  382

TABLE 304               ARTIFICIAL INTELLIGENCE MARKET, BY BUSINESS FUNCTION,

2019–2023 (USD BILLION)    383

TABLE 305               ARTIFICIAL INTELLIGENCE MARKET, BY BUSINESS FUNCTION,

2024–2030 (USD BILLION)    383

TABLE 306               ARTIFICIAL INTELLIGENCE MARKET, BY VERTICAL, 2019–2023 (USD BILLION)                  384

TABLE 307               ARTIFICIAL INTELLIGENCE MARKET, BY VERTICAL, 2024–2030 (USD BILLION)                  384

TABLE 308               ARTIFICIAL INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD BILLION)                  385

TABLE 309               ARTIFICIAL INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD BILLION)                  385

TABLE 310               CLOUD COMPUTING MARKET, BY SERVICE MODEL, 2018–2022 (USD BILLION)                  387

TABLE 311               CLOUD COMPUTING MARKET, BY SERVICE MODEL, 2023–2028 (USD BILLION)                  387

TABLE 312               CLOUD COMPUTING MARKET, BY DEPLOYMENT MODEL,

2018–2022 (USD BILLION)    387

TABLE 313               CLOUD COMPUTING MARKET, BY DEPLOYMENT MODEL,

2023–2028 (USD BILLION)    388

TABLE 314               CLOUD COMPUTING MARKET, BY ORGANIZATION SIZE, 2018–2022 (USD BILLION)  388

TABLE 315               CLOUD COMPUTING MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD BILLION)  388

TABLE 316               CLOUD COMPUTING MARKET, BY VERTICAL, 2018–2022 (USD BILLION)                  389

TABLE 317               CLOUD COMPUTING MARKET, BY VERTICAL, 2023–2028 (USD BILLION)                  389

TABLE 318               CLOUD COMPUTING MARKET, BY REGION, 2018–2022 (USD BILLION)                  390

TABLE 319               CLOUD COMPUTING MARKET, BY REGION, 2023–2028 (USD BILLION)                  390

LIST OF FIGURES

FIGURE 1 DIGITAL TRANSFORMATION MARKET: RESEARCH DESIGN    45

FIGURE 2 DATA TRIANGULATION              48

FIGURE 3 DIGITAL TRANSFORMATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES                  49

FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM SOLUTIONS/SERVICES OF DIGITAL TRANSFORMATION MARKET                 50

FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF DIGITAL TRANSFORMATION MARKET                  51

FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF DIGITAL TRANSFORMATION MARKET                  52

FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF DIGITAL TRANSFORMATION THROUGH OVERALL TECHNOLOGY SPENDING         52

FIGURE 8 SOFTWARE SEGMENT TO HOLD LARGER MARKET SIZE IN 2024           59

FIGURE 9 BUSINESS PROCESS TRANSFORMATION SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2024   60

FIGURE 10                CLOUD SEGMENT TO ACCOUNT FOR LARGER DEPLOYMENT MODE DURING FORECAST PERIOD  60

FIGURE 11                PROFESSIONAL SERVICES SEGMENT TO HOLD LARGER MARKET SHARE IN 2024        60

FIGURE 12                TRAINING & CONSULTING SERVICES SEGMENT TO REGISTER LARGEST MARKET

IN 2024   61

FIGURE 13                CLOUD COMPUTING TECHNOLOGY SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2024    61

FIGURE 14                MARKETING & SALES BUSINESS FUNCTION TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024        61

FIGURE 15                BFSI TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD                  62

FIGURE 16                ASIA PACIFIC TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD                  62

FIGURE 17                INCREASING DEMAND FOR CLOUD COMPUTING AND ARTIFICIAL INTELLIGENCE TO DRIVE MARKET GROWTH   63

FIGURE 18                ARTIFICIAL INTELLIGENCE SEGMENT TO ACCOUNT FOR HIGHEST GROWTH RATE DURING FORECAST PERIOD    64

FIGURE 19                SOFTWARE AND BFSI SEGMENTS TO BE LARGEST SHAREHOLDERS IN NORTH AMERICAN DIGITAL TRANSFORMATION MARKET IN 2024     64

FIGURE 20                NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2024              65

FIGURE 21                DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DIGITAL TRANSFORMATION MARKET   66

FIGURE 22                TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS  72

FIGURE 23                AVERAGE SELLING PRICES OF KEY PLAYERS FOR TOP THREE TECHNOLOGIES                  73

FIGURE 24                DIGITAL TRANSFORMATION MARKET: SUPPLY CHAIN ANALYSIS            75

FIGURE 25                MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING DIGITAL TRANSFORMATION ACROSS INDUSTRIES                77

FIGURE 26                KEY PLAYERS IN DIGITAL TRANSFORMATION MARKET ECOSYSTEM     81

FIGURE 27                NUMBER OF PATENTS GRANTED FOR DIGITAL TRANSFORMATION MARKET,

2015–2024             86

FIGURE 28                REGIONAL ANALYSIS OF PATENTS GRANTED FOR DIGITAL TRANSFORMATION MARKET, 2015–2024             89

FIGURE 29                DIGITAL TRANSFORMATION MARKET: PORTER’S FIVE FORCES ANALYSIS                  97

FIGURE 30                INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS                99

FIGURE 31                KEY BUYING CRITERIA FOR TOP THREE VERTICALS                 100

FIGURE 32                EVOLUTION OF DIGITAL TRANSFORMATION MARKET              101

FIGURE 33                TECHNOLOGY ROADMAP OF DIGITAL TRANSFORMATION MARKET, 2023–2030                  102

FIGURE 34                BUSINESS MODELS OF DIGITAL TRANSFORMATION MARKET                 104

FIGURE 35                MATURITY MODELS OF DIGITAL TRANSFORMATION MARKET                 105

FIGURE 36                INVESTMENT LANDSCAPE AND FUNDING SCENARIO (USD MILLION AND NUMBER OF FUNDING ROUNDS)             105

FIGURE 37                SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD                  112

FIGURE 38                BUSINESS PROCESS TRANSFORMATION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD          114

FIGURE 39                CLOUD DEPLOYMENT MODE TO REGISTER HIGHER CAGR DURING FORECAST PERIOD    120

FIGURE 40                MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD  123

FIGURE 41                ARTIFICIAL INTELLIGENCE TECHNOLOGY TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD  133

FIGURE 42                ACCOUNTING & FINANCE BUSINESS FUNCTION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD    152

FIGURE 43                BFSI SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD                  161

FIGURE 44                ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD                  200

FIGURE 45                INDIA TO REGISTER HIGHEST GROWTH RATE IN DIGITAL TRANSFORMATION MARKET DURING FORECAST PERIOD     201

FIGURE 46                NORTH AMERICA: MARKET SNAPSHOT  203

FIGURE 47                ASIA PACIFIC: MARKET SNAPSHOT         226

FIGURE 48                TOP FIVE PLAYERS DOMINATING MARKET FOR PAST FIVE YEARS          267

FIGURE 49                SHARE OF LEADING COMPANIES IN DIGITAL TRANSFORMATION MARKET, 2023                  268

FIGURE 50                DIGITAL TRANSFORMATION MARKET: COMPANY EVALUATION MATRIX

(KEY PLAYERS), 2023              272

FIGURE 51                COMPANY FOOTPRINT (23 COMPANIES) 273

FIGURE 52                DIGITAL TRANSFORMATION MARKET: COMPANY EVALUATION MATRIX

(START-UPS/SMES), 2023      279

FIGURE 53                BRAND/PRODUCT COMPARISON            282

FIGURE 54                COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS      283

FIGURE 55                YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS                 284

FIGURE 56                MICROSOFT: COMPANY SNAPSHOT        302

FIGURE 57                SAP: COMPANY SNAPSHOT     308

FIGURE 58                GOOGLE: COMPANY SNAPSHOT              313

FIGURE 59                IBM: COMPANY SNAPSHOT     320

FIGURE 60                ORACLE: COMPANY SNAPSHOT               325

FIGURE 61                ADOBE: COMPANY SNAPSHOT                 331

FIGURE 62                SALESFORCE: COMPANY SNAPSHOT      336

FIGURE 63                HPE: COMPANY SNAPSHOT    341

FIGURE 64                HCL TECHNOLOGIES: COMPANY SNAPSHOT           345

FIGURE 65                AWS: COMPANY SNAPSHOT    350


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