모바일 음성 전략 : 미래의 수익 창출 기회 및 시장 예측 2022-2026

출판:Juniper Research(주니퍼 리서치) 출판년도:2022년05월

MOBILE VOICE STRATEGIES: FUTURE MONETISATION OPPORTUNITIES & MARKET FORECASTS 2022-2026

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Juniper Research’s latest Mobile Voice Strategies research provides in-depth insights into the mobile voice space, including comprehensive analysis of the future monetisation opportunities for operators and the analysis of leading mobile voice service providers.
주니퍼 리서치(Juniper Research)의 최신 모바일 음성 전략(Mobile Voice Strategies) 연구는 사업자의 미래 수익 창출 기회에 대한 포괄적인 분석과 주요 모바일 음성 서비스 제공업체에 대한 분석을 포함하여 모바일 음성 분야에 대한 심층적인 통찰력을 제공합니다.

 

주요 게시물

  • 비즈니스 모델 분석
    • CCaaS(클라우드형 컨택 센터 시스템)
    • 플래시 통화
    • 자동 음성 응답 장치
    • 프로그래머블 음성
    • 음성 방화벽
    • 음성 인식 서비스
  • 모바일 음성의 지역별 및 기술 영향 분석 – 60개국에서 모바일 음성의 기술적 영향 분석
  • 주니퍼 리서치 경쟁 스코어보드
    • Bandwidth
    • CM.com
    • Ericsson Networks
    • Huawei
    • iBasis
    • Infobip
    • Mavenir Systems
    • Nokia
    • Ribbon Communications
    • Route Mobile Limited
    • Sinch
    • Syniverse
    • TOMIA
    • Twilio
    • Vonage
  • 산업 예측 벤치마크
    • 총 모바일 음성 사용자 수, 이용 시간(분), 데이터 및 수익의 5년 예측
    • 주요 모바일 음성 기술 6종마다 5년 예측
      • 운용자 음성 시장
      • VoLTE
      • Vo5G
      • OTT 음성
      • 모바일 화상 통화
      • 음성 도우미 통화
    • 주요 8개 지역, 60개국의 모바일 음성 기술 시장
      • 알제리
      • 아르헨티나
      • 오스트레일리아
      • 오스트리아
      • 방글라데시
      • 벨기에
      • 브라질
      • 캐나다
      • 칠레
      • 중국
      • 콜롬비아
      • 크로아티아
      • 체코 공화국
      • 덴마크
      • 에콰도르
      • 이집트
      • 핀란드
      • 프랑스
      • 독일
      • 그리스
      • 홍콩
      • 헝가리
      • 인도
      • 인도네시아
      • 아일랜드
      • 이스라엘
      • 이탈리아
      • 일본
      • 케냐
      • 쿠웨이트
      • 말레이시아
      • 멕시코
      • 네팔
      • 네덜란드
      • 뉴질랜드
      • 나이지리아
      • 노르웨이
      • 파키스탄
      • 페루
      • 필리핀
      • 폴란드
      • 포르투갈
      • 카타르
      • 루마니아
      • 러시아
      • 사우디 아라비아
      • 싱가포르
      • 남아프리카
      • 한국
      • 스페인
      • 스웨덴
      • 스위스
      • 태국
      • 터키
      • 영국
      • 우크라이나
      • 아랍 에미리트 연방
      • 우루과이
      • 미국
      • 베트남

이 보고서는 아래 옵션마다 가격이 설정되어 있습니다.

보고서 옵션

  • 시장조사 통합 보고서
    • 시장 동향 및 전략 보고서(PDF)
    • 경쟁자 리더보드 보고서(PDF)
    • 시장 데이터 및 예측 보고서(PDF)
    • 대화형 예측 데이터(Excel)
    • 최신 데이터에 12개월 액세스
  • 시장 동향 및 전략 조사
    • 시장 동향 및 전략 보고서(PDF)
  • 경쟁자 리더보드
    • 경쟁자 리더보드 보고서(PDF)
  • 시장 데이터 및 예측
    • 시장 데이터 및 예측 보고서(PDF)
    • 대화형 예측 데이터(Excel)
    • 최신 데이터에 12개월 액세스

Juniper Research’s latest Mobile Voice Strategies research provides in-depth insights into the mobile voice space, including comprehensive analysis of the future monetisation opportunities for operators and the analysis of leading mobile voice service providers. Our inclusive study provides a comprehensive evaluation of voice and video technologies including:

  • OTT Voice
  • Video Calling
  • Vo5G
  • Voice Assistant Calling
  • VoLTE

This research suite includes:

  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Data & Forecasting (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months’ Access to harvest Online Data Platform

KEY FEATURES

  • Business Model Analysis: Key monetisation opportunities for mobile voice service providers for technologies including:
    • CCaaS (Contact Centre-as-a-Service)
    • Flash Calling
    • Interactive Voice Response
    • Programmable Voice
    • Voice Firewalls
    • Voice Recognition Services
  • Mobile Voice Regional & Technology Impact Analysis: A technology impact assessment for mobile voice technologies, across 60 countries. Further detailed assessment is provided for the following countries:
    • Argentina
    • Brazil
    • Canada
    • China
    • France
    • Germany
    • India
    • Indonesia
    • Japan
    • Mexico
    • Philippines
    • Russia
    • South Korea
    • UK
    • US
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 mobile voice service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on their size of operations in the mobile voice space, their extent and breadth of market partnerships, the sophistication of their platforms and Juniper Research’s view on each company’s innovation and future business prospects. The companies included in Juniper Research’s Mobile Voice Competitor Leaderboard are:
    • Bandwidth
    • CM.com
    • Ericsson Networks
    • Huawei
    • iBasis
    • Infobip
    • Mavenir Systems
    • Nokia
    • Ribbon Communications
    • Route Mobile Limited
    • Sinch
    • Syniverse
    • TOMIA
    • Twilio
    • Vonage
  • Benchmark Industry Forecasts: 5-year forecasts are provided for total mobile voice users, minutes, data and revenue. These forecasts were split into six mobile voice technologies including operator voice markets, VoLTE, Vo5G, OTT voice, mobile video calling, and voice assistant calling for 8 key global regions and 60 select countries including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam

KEY QUESTIONS

  1. How will emerging voice technologies impact the future mobile voice market?
  2. What strategies must stakeholders implement to capitalise on the re-emergence of voice as a profitable channel?
  3. What will the value of the mobile voice market be in 2026?
  4. What are the current market limitations within mobile voice?
  5. Who are the leading mobile voice service providers?

COMPANIES REFERENCED

Interviewed: CM.com, Ericsson, Infobip, Ribbon Communications, Route Mobile, Syniverse, TOMIA, Twilio.

Included in Juniper Research Competitor Leaderboard: Bandwidth, CM.com, Ericsson Networks, Huawei, iBasis, Infobip, Mavenir Systems, Nokia, Ribbon Communications, Route Mobile, Sinch, Syniverse, TOMIA, Twilio, Vonage.

Mentioned: 8×8, Acqueon, ACTITO, Adobe, Airbnb, Aircall, Airwide Solutions, Alfa-Bank Kazakhstan, Algolia, American Red Cross, Anam Technologies, Anova Data, Apple, Apptivo, Aquto, Argyle, Asia Insurance 1950, Atlas Communications, Bancontact, Beacon Telecom, Bel Canada, BICS, BlaBlaCar, BMW, Boku, Bolt, Booking.com, Building Blocks, Bukalapak, Calixa, CarDekho, Chatfuel, China Mobile, China Telecom, Citrus, City of Kenwood, City of LA, CO Company, Coca-Cola Enterprises, Columbus Telephone, Comcast, Commio, Community, Comviva Technologies Limited, Conceptboard, Conneaut Telephone, Courier, Cradlepoint, Dahmakan, Daraz, Datora, Deliveroo, Dell, Department of Defence, Deutsche Telekom, DHL, Dialpad, Domino’s, Doosan, EaseMyTrip.com, eBay, ECI Telecom, Edgewater Networks, Emarsys, Etam, Evolve IP, Expedia, Fitbit, Flabba, Freshworks, Gamigo, Genesys, GitHib, Glassdoor, Global Ticket, GoDaddy, Going.io, GrandPad, GRNet, GSMA, GTBank, HF Group, Hitachi, Hubspot, Hulu, Hyro, IBM, iDeal, IKEA, Inclusa, Indosat Ooerdoo, Innova, Interteleco, ip.access , Jazz, Jive, Johnson & Johnson, JT Group, Jumper.ai , JustPark, Juvetel, Kakao, Krisp, Leanpay, LG, LINE, LogMeln, Lyft, Marham, Marks & Spencer, Masivian, Mastercard, MathWorks, medGo, MediaMarkt, MEF (Mobile Ecosystem Forum), Mepal, Microsoft, Minu, Mi-Pay , MMA (Mobile Marketing Association), MobiFone Vietnam, Money Forum, Mukuru, Mux, NASDAQ, Nederlandse Loterij, Nickel, NLB Banka, Novant Health, Novum Networks, NU Echo, NuWave, O2, Occum Health, OpenMarket, OpenRent, OpenSooq, Oracle, Orange, Over.ai, Papa John’s Pizza, Parkmobile, Paylogic, PayPlaza, Peerless Network, Phone.com, Pinger, PIVOT, Pure IP, R&R Managed Telecom Services, Raiffeisen Bank, Randstad, Rapido, Rappi, React Mobile, Red je Pakketje, Republic Wireless, Revolut, Ring Central, Rogers, Royal KPN NV, RSPCA, Safaricom, Salesforce, SAP, Sberbank, Selligent, Senati, SendClean, Shift Conference, ShoeBeDo, Shopify, Simfony, Sky, Skype, SoftBank, Sparkle, Speech Village, Spotify, Starhome Mach, Stoke, SurfNet, SurveyMonkey, Swisscom, Takeaway.com, TanTan, Telarix, Tele2, Telefónica, Telegram, Telekom Austria Group, Telenor, TeleStax, Inc , Telia, TelstraClear, Telus, Terazo, Tigo, T-Mobile Czech, Tofane Global, TraceDock, Trieste, TTN, Twitch, Twitter, UBA, Uber, Unilever, Unitalk, UniVoIP, ValueFirst, Viber, Vivo, Vodafone, VoiceBase, Voicelt, VoIP Innovations, Volpy, Voxbone, VTB Bank, VTR Chile, Weave, WebRTC Ventures, Well Health Inc, Welthungerhilfe, WhatsApp, Windstream, Wurth, Yelp, Your Ticket Provider, Yourticketprovider, Yousign, Zalora, Zendesk, Zillow Group, Zipwhip, Zoho, Zoom.

DATA & INTERACTIVE FORECAST

Juniper Research’s latest Mobile Voice forecast suite includes:

  • 5-year benchmark forecasts for key metrics by 8 key regions and 60 country-level splits, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam
  • Operator Voice Market, including:
    • Total Minutes of Operator Voice Use of Mobile Voice
    • Total Operator Billed Revenue
    • Total Cellular Data Traffic Used for Mobile Voice
  • VoLTE Market, including:
    • Total Number of 4G LTE Connections Using VoLTE
    • Total 4G LTE Voice Minutes
    • Total Mobile Data Traffic Attributable to VoLTE
    • Total Effective VoLTE Revenue
  • Vo5G Market, including:
    • Total Number of 5G Mobile Connections Using Vo5G
    • Total 5G Voice Minutes
    • Total Mobile Data Traffic Attributable to Vo5G
    • Total Effective Vo5G Revenue
  • OTT Voice Market, including:
    • Total Number of OTT Voice Users
    • Total Minutes of OTT Voice Use of Mobile Voice
    • Total Data Carried over Cellular Networks Attributable to Mobile Voice
  • Mobile Video Calling, including:
    • Total Number of Mobile Video Calling Users
    • Total Mobile Data Traffic Attributable to OTT Video Calling
    • Effective Operator-billed Video Calling Revenue
  • Voice Assistant Calling, including:
    • Total Number of Connected Speakers
    • Total Minutes of Use for Calls to Landline or Mobile Numbers by Connected Speakers
  • Access to the full set of forecast data of 67 tables and over 25,460 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


[프레스 릴리스]

5G VOICE USERS TO REACH 2.5 BILLION GLOBALLY BY 2026; ENABLING NEW BUSINESS VOICE SERVICES
5G 음성 사용자는 2026년까지 전 세계적으로 25억 명에 도달할 것입니다. 새로운 비즈니스 음성 서비스 활성화
Basingstoke, UK – 4th May 2022: A new study by Juniper Research has found the total number of Voice-over-5G users will reach 2.5 billion globally by 2026; rising from only 290 million in 2022. This remarkable growth of 780% will be driven by the acceleration of 5G roll-outs following a slowing during the pandemic. Voice-over-5G leverages the software-based nature of 5G networks to offer APIs for business voice services over operator networks.The new research, Mobile Voice Strategies: Future Monetisation Opportunities & Market Forecasts 2022-2026, urges operators to capitalise on the growth of Voice-over-5G users to create a new portfolio of voice services. It recommends that operators prioritise interactive calling, intelligent call routing, and the integration of AI-based IVR (Interactive Voice Services) as these provide the most immediate return on investment of Voice-over-5G.For more insights, download our free whitepaper: How Will Mobile Find Its Voice in 2022?

5G to Enable Operators to Compete with OTT Apps

In particular, the report identified interactive calling as a key opportunity for operators who have launched 5G to provide more valuable voice services and compete with OTT voice apps. Interactive calling leverages 5G networks to offer advanced voice calling functionality, including interactive content and screensharing, directly in the native calling app on smartphones, thus negating the need for third‑party applications.Current 4G voice technology, VoLTE (Voice-over-LTE), is not sufficient to support interactive calling. Whilst there are currently over 4.4 billion VoLTE users, representing over 50% of subscribers, the lower speed of 4G networks in comparison to 5G networks has thus far restricted the use of interactive features or AI in operators’ voice services.

Voice Revenue Forecast to Still Decline

Despite the growth of Voice-over-5G, the report forecasts that operator-billed voice revenue will decline by 16% over the next four years, as P2P voice traffic migrates to third-party voice apps. It urges operators to capitalise on the growth of 5G to develop new business‑oriented voice services, such as interactive calling. 5G-based voice services must emulate operators’ current business messaging solutions by levying the cost on enterprises, rather than monetising mobile subscriber usage.


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