세계 스포츠 의류 시장 : 2026년까지 예측

출판:Daedal Research 출판년월:2022년07월

세계 스포츠 의류 시장: 제품 유형, 최종 사용자, 유통 채널, 지역 규모별 분석 및 동향 – 2026년까지 예측
Global Sports Apparel Market: Analysis By Product Type, By End User, By Distribution Channel, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2026

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Daedal Research「세계 스포츠 의류 시장: 제품 유형, 최종 사용자, 유통 채널, 지역 규모별 분석 및 동향 – 2026년까지 예측 – Global Sports Apparel Market: Analysis By Product Type, By End User, By Distribution Channel, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2026」는 세계의 스포츠용 의류(스포츠웨어) 시장을 조사해, 주요 세그먼트마다 실시한 분석·예측 결과를 게재하고 있습니다。

The global sports apparel market in 2021 was valued at US$178.73 billion, and is likely to reach US$248.99 billion by 2026. Sports apparel has grown in popularity over the last few years. With prominent players promoting and wearing top brands, sports apparel can be found practically anywhere. Wearing sports brands as a fashion statement has suddenly become ‘trendy.’ Also, there is a fundamental shift towards retail and online sales. Consumers’ propensity to order sporting goods online has been boosted by the pandemic and this habit is here to stay.
2021년 전 세계 스포츠 의류 시장은 1,787억 3,000만 달러로 2026년에는 2,489억 9,000만 달러에 이를 것으로 예상됩니다. 스포츠 의류는 지난 몇 년 동안 인기가 높아졌습니다. 유명 선수들이 최고의 브랜드를 홍보하고 입기 때문에 스포츠 의류는 거의 모든 곳에서 찾을 수 있습니다. 스포츠 브랜드를 패션으로 입는 것이 갑자기 ‘트렌디’가 되었습니다. 또한 소매 및 온라인 판매로의 근본적인 변화가 있습니다. 온라인으로 스포츠 용품을 주문하는 소비자의 성향은 대유행으로 인해 증가했으며 이러한 습관은 계속 유지될 것입니다.

 

Moreover, in recent years, there has been an increase in the number of people who are interested in health and fitness, as well as an increase in the number of people going to gyms, where young consumers want to not only be fit but also look good. This factor has been and continue to increase the demand for sports apparel, globally.
The sports apparel market is projected to grow at a CAGR of 6.10% during the forecast period of 2022-2026.
스포츠 의류 시장은 2022-2026년 예측 기간 동안 6.10%의 CAGR로 성장할 것으로 예상됩니다.

 

Market Segmentation Analysis:

By Product: The report splits the global sports apparel market into four different segments based on the type of product: pants & tights, tops & t-shirts, surf & swimwear, and sweaters & hoodies. The pants & tights segment held around 40.4% share in global sports apparel market in 2021, owing to convenience and comfort of using sports pants & tights.

By End User: The market report has segmented the global sports apparel market into three segments on the basis of end user: men, women, and children. Men segment held around 50% of the share in sports apparel market in 2021, owing to increasing number of men involved in various outdoor activities. Women segment is expected to grow at a CAGR of 6.6% for the period 2022-2026, driven by the rising number of sports designed specifically for women.

By Distribution Channel: The market report has segmented the global sports apparel market into four segments on the basis of distribution channel: brand outlets, e-commerce, supermarkets/hypermarkets, and discount stores. The e-commerce segment is the fastest growing segment with a CAGR of around 12.4% during forecast period, as e-commerce helped sports apparel and sports companies to contact new customers and manage their product catalogues more effectively. Nike and adidas have been working to significantly increase both retail and e-commerce as a percent of total sales in recent years by limiting their wholesale exposure to only key strategic partners and investing heavily in their digital capabilities.

By Region: According to this report, the global market can be divided into five major regions: North America (The US, Canada, and Mexico), Europe (Germany, UK, France, and Rest of Europe), Asia Pacific (China, Japan, India, and Rest of Asia Pacific), Latin America, and the Middle East and Africa. North America enjoyed the major share of 34% of the global market share in 2021, primarily owing to the increasing urban population, rising participation in different physical activities like cycling, hiking, yoga, gym, etc.

Asia Pacific sports apparel industry is expected to grow at significant rate due to presence of larger number of young population, and brands carrying out localized promotion strategy to shift consumers from unbranded to branded products. Within Asia Pacific, China has been one of the fastest growing markets in the sports apparel industry.

Global Sports Apparel Market Dynamics:

Growth Drivers: Sports apparel has been gaining traction in emerging market, owing to aggressive advertisements and celebrity endorsement via social media which influences majority of population to pursue gymming habits and to stay fit. This has induced the demand for sports apparel in recent years. Further, the market is expected to increase due to increase in gen z income, growing penetration of e-commerce, growing popularity of Athleisure, etc.

Challenges: Counterfeit Products are gaining popularity because they are easily available and offer that brand appeal in less money. As the technological capabilities in textile production countries are increasing (like Thailand, Turkey, Taiwan, etc.), so does the quality of counterfeit products. Commercial brands facing a tough fight from counterfeit stores, especially in developing regions as the markets there are price sensitive. Thus, it can be said that counterfeit stores are posing as a threat to the market. Additionally, other factors like, degree of competition, etc. are some challenges to the market.

Trends: Sustainability is gaining popularity in sports apparel industry, and for younger consumers, this is an important consideration. In the sporting apparel industry, sustainability has moved front and center as consumers are looking at the companies with more scrutiny. And, corporations operating in sporting apparel industry are putting in efforts to deliver on this front. More trends in the market are believed to grow the sports apparel market during the forecasted period, which may include use of artificial intelligence (AI) in designing apparels, rise in usage of blockchain solutions, growing demand for fashionable sports apparel, surging women participation, etc.

Impact Analysis of COVID-19 and Way Forward:

The global sports apparel market was impacted in many ways by the COVID-19 pandemic. As a result of the pandemic, the market saw supply chain disruption, a significant fall in orders from European and Northern American consumers, material shortages, companies faced by low cash flow, and other factors that had a significant negative influence on the overall market. However, several positive developments in consumer behavior toward the business, such as Athleisure, community-based exercise and physical activity, sustainability, social media influencers as marketing assets, and localization, have had and are expected to have a greater impact on the market in the post COVID era.

Competitive Landscape and Recent Developments:

Global sports apparel market is fragmented with the presence of many players. Some of the prominent players are Nike, VF Corporation, Adidas, and many more. The growing demand for sports apparel has led to the development of innovative product at an affordable price. Players operating in the industry actively implement product development and corporate strategies to maintain their competitive positioning in the market. Further, the companies entering sports apparel market are focusing on developing high quality product at an affordable price.

Further, key players of the sports apparel market are:

PUMA SE
NIKE, Inc.
Adidas AG
Under Armour, Inc.
Lululemon Athletica Inc.
Columbia Sportswear Company
Li Ning Company Ltd.
Fila Holdings Corp. and Subsidiaries
ASICS Corporation
VF Corporation
Yonex Co., Ltd.
New Balance Athletics Inc.
Umbro

With the M&A market in the sports apparel market heating up, there are a few crucial factors that make a deal worthwhile. Recently, segments such as activewear and athleisure have been identified as a fast-growing segment within sports apparel, which is a good sign for a larger company trying to diversify their portfolio. For example, Levi Strauss & Co. announced the acquisition of Beyond Yoga, a lifestyle apparel company. Meanwhile, while Adidas divests the US brand from its portfolio. Reebok was absorbed by Authentic Brands Group, an American holding company whose wide portfolio of over 50 brands also includes Aéropostale, Nautica, and Volcom. Adidas announced in August 2021 that it would sell Reebok to ABG for US$2.5 billion; the acquisition was finalized on March 01, 2022. In addition, Lululemon’s acquisition of Mirror provided the company with a digital offering to augment its core fitness-apparel division. Through studios and community-based workshops, Lululemon has also experimented with nutrition, mindfulness, and exercise offerings in stores. These moves appear to be consistent with the company’s brand messaging.


목차

1. Executive Summary

2. Introduction

2.1 Sports Apparel: An Overview
2.1.1 Definition of Sports Apparel
2.1.2 Benefits of Sports Apparel

2.2 Sports Apparel Segmentation: An Overview
2.2.1 Sports Apparel Segmentation

3. Global Market Analysis

3.1 Global Sports Apparel Market: An Analysis

3.1.1 Global Sports Apparel Market by Value
3.1.2 Global Sports Apparel Market by Product Type (pants & tights, tops & t-shirts, surf & swimwear, and sweaters & hoodies)
3.1.3 Global Sports Apparel Market by End User (men, women, and children)
3.1.4 Global Sports Apparel Market by Distribution Channel (brand outlets, e-commerce, supermarkets/hypermarkets, and discount stores)
3.1.5 Global Sports Apparel Market by Region (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa)

3.2 Global Sports Apparel Market: Product Type Analysis

3.2.1 Global Pants & Tights Sports Apparel Market by Value
3.2.2 Global Tops & T-shirts Sports Apparel Market by Value
3.2.3 Global Surf & Swimwear Sports Apparel Market by Value
3.2.4 Global Sweaters & Hoodies Sports Apparel Market by Value

3.3 Global Sports Apparel Market: End User Analysis

3.3.1 Global Men Sports Apparel Market by Value
3.3.2 Global Women Sports Apparel Market by Value
3.3.3 Global Children Sports Apparel Market by Value

3.4 Global Sports Apparel Market: Distribution Channel Analysis

3.4.1 Global Brand Outlet Sports Apparel Market by Value
3.4.2 Global E-commerce Sports Apparel Market by Value
3.4.3 Global Supermarkets/Hypermarkets Sports Apparel Market by Value
3.4.4 Global Discount Stores Sports Apparel Market by Value

4. Regional Market Analysis

4.1 North America Sports Apparel Market: An Analysis

4.1.1 North America Sports Apparel Market by Value
4.1.2 North America Sports Apparel Market by Region (The US, Canada, and Mexico)
4.1.3 The US Sports Apparel Market by Value
4.2.4 The US Sports Apparel Market by End User (women, men, and children)
4.1.5 The US Women Sports Apparel Market by Value
4.1.6 The US Men Sports Apparel Market by Value
4.1.7 The US Children Sports Apparel Market by Value
4.1.8 Canada Sports Apparel Market by Value
4.1.9 Mexico Sports Apparel Market by Value

4.2 Europe Sports Apparel Market: An Analysis

4.2.1 Europe Sports Apparel Market by Value
4.2.2 Europe Sports Apparel Market by Region (Germany, UK, France, and Rest of Europe)
4.2.3 Germany Sports Apparel Market by Value
4.2.4 UK Sports Apparel Market by Value
4.2.5 France Sports Apparel Market by Value
4.2.6 Rest of Europe Sports Apparel Market by Value

4.3 Asia Pacific Sports Apparel Market: An Analysis

4.3.1 Asia Pacific Sports Apparel Market by Value
4.3.2 Asia Pacific Sports Apparel Market by Region (China, Japan, India, and Rest of Asia Pacific)
4.3.3 China Sports Apparel Market by Value
4.3.4 Japan Sports Apparel Market by Value
4.3.5 India Sports Apparel Market by Value
4.3.6 India Sports Apparel Market by End User (men, women, and children)
4.3.7 India Men Sports Apparel Market by Value
4.3.8 India Women Sports Apparel Market by Value
4.3.9 India Children Sports Apparel Market by Value
4.3.10 Rest of Asia Pacific Sports Apparel Market by Value

4.4 Latin America Sports Apparel Market: An Analysis
4.4.1 Latin America Sports Apparel Market by Value

4.5 Middle East & Africa Sports Apparel Market: An Analysis
4.5.1 Middle East & Africa Sports Apparel Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Global Sport Goods Industry

5.2 Impact of COVID-19 on Sports Apparel
5.2.1 Impact of COVID-19 on Major Players

5.3 Post-COVID Scenario of Sports Apparel Market
5.3.1 Major Sporting Events with Status and New Timeline
5.3.2 The Post-COVID World of Sports Apparel Industry

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Increase in Gen Z Income
6.1.2 Increasing Influence of social media
6.1.3 Growing Penetration of E-Commerce
6.1.4 Rapid Urbanization
6.1.5 Increasing Health Consciousness Among People
6.1.6 Growing Popularity of Athleisure

6.2 Challenges
6.2.1 Competition from Counterfeit Stores
6.2.2 Degree of Competition

6.3 Market Trends
6.3.1 Rise in Usage of Blockchain Solutions
6.3.2 Artificial Intelligence (AI) in Designing Apparels
6.3.3 Sustainability
6.3.4 Growing Demand for Fashionable Sports Apparel
6.3.5 Surging Women Participation
6.3.6 Celebrity Brand Ambassadors for Sports Apparel
6.3.7 Blurring the line between Fashion and Yoga Apparel
6.3.8 Technology for Personalization and Smart Clothing
6.3.9 More Size Inclusivity

7. Competitive Landscape

7.1 Global Sports Apparel Players by Market Share
7.2 North America Sports Apparel Players by Market Share
7.3 The US Sports Apparel Market Players by Store Count

8. Company Profiles

8.1 PUMA SE
8.1.1 Business Overview
8.1.2 Operating Segment
8.1.3 Operating Product
8.1.4 Business Strategy

8.2 NIKE, Inc.
8.2.1 Business Overview
8.2.2 Operating Segment
8.2.3 Business Strategy

8.3 Adidas AG
8.3.1 Business Overview
8.3.2 Operating Segment
8.3.3 Business Strategy

8.4 Under Armour, Inc.
8.4.1 Business Overview
8.4.2 Operating Segment
8.4.3 Business Strategy

8.5 Lululemon Athletica Inc.
8.5.1 Business Overview
8.5.2 Operating Segment
8.5.3 Business Strategy

8.6 Columbia Sportswear Company
8.6.1 Business Overview
8.6.2 Operating Segment
8.6.3 Business Strategy

8.7 Li Ning Company Ltd.
8.7.1 Business Overview
8.7.2 Revenue by Product Category
8.7.3 Business Strategy

8.8 FILA Holding Corporation
8.8.1 Business Overview
8.8.2 Operating Segment
8.8.3 Business Strategy

8.9 ASICS Corporation
8.9.1 Business Overview
8.9.2 Financial Overview
8.9.3 Business Strategy

8.10 VF Corporation
8.10.1 Business Overview
8.10.2 Operating Segment
8.10.3 Business Strategy

8.11 Yonex Co., Ltd.
8.11.1 Business Overview
8.11.2 Operating Segment
8.11.3 Business Strategy

8.12 New Balance Athletics Inc.
8.12.1 Business Overview
8.12.2 Business Strategy

8.13 Umbro
8.13.1 Business Overview
8.13.2 Business Strategy

List of Figures

Figure 1: Benefits of Sports Apparel
Figure 2: Sports Apparel Segmentation
Figure 3: Global Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 4: Global Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 5: Global Sports Apparel Market by Product Type; 2021 (Percentage, %)
Figure 6: Global Sports Apparel Market by End User; 2021 (Percentage, %)
Figure 7: Global Sports Apparel Market by Distribution Channel; 2021 (Percentage, %)
Figure 8: Global Sports Apparel Market by Region; 2021 (Percentage, %)
Figure 9: Global Pants & Tights Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 10: Global Pants & Tights Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 11: Global Tops & T-shirts Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 12: Global Tops & T-shirts Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 13: Global Surf & Swimwear Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 14: Global Surf & Swimwear Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 15: Global Sweaters & Hoodies Surf & Swimwear Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 16: Global Sweaters & Hoodies Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 17: Global Men Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 18: Global Men Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 19: Global Women Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 20: Global Women Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 21: Global Children Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 22: Global Children Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 23: Global Brand Outlet Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 24: Global Brand Outlet Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 25: Global E-commerce Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 26: Global E-commerce Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 27: Global Supermarkets/Hypermarkets Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 28: Global Supermarkets/Hypermarkets Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 29: Global Discount Stores Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 30: Global Discount Stores Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 31: North America Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 32: North America Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 33: North America Sports Apparel Market by Region; 2021 (Percentage, %)
Figure 34: The US Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 35: The US Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 36: The US Sports Apparel Market by End User; 2021 (Percentage, %)
Figure 37: The US Women Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 38: The US Women Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 39: The US Men Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 40: The US Men Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 41: The US Children Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 42: The US Children Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 43: Canada Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 44: Canada Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 45: Mexico Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 46: Mexico Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 47: Europe Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 48: Europe Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 49: Europe Sports Apparel Market by Region; 2021 (Percentage, %)
Figure 50: Germany Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 51: Germany Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 52: UK Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 53: UK Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 54: France Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 55: France Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 56: Rest of Europe Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 57: Rest of Europe Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 58: Asia Pacific Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 59: Asia Pacific Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 60: Asia Pacific Sports Apparel Market by Region; 2021 (Percentage, %)
Figure 61: China Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 62: China Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 63: Japan Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 64: Japan Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 65: India Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 66: India Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 67: India Sports Apparel Market by End User; 2021 (Percentage, %)
Figure 68: India Men Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 69: India Men Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 70: India Women Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 71: India Women Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 72: India Children Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 73: India Children Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 74: Rest of Asia Pacific Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 75: Rest of Asia Pacific Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 76: Latin America Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 77: Latin America Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 78: Middle East & Africa Sports Apparel Market by Value; 2017-2021 (US$ Billion)
Figure 79: Middle East & Africa Sports Apparel Market by Value; 2022-2026 (US$ Billion)
Figure 80: Global Sportswear Market; 2019-2020 (US$ Billion)
Figure 81: Sales Growth of Sports Apparel Major Players; Q2 2020 – Q1 2021 (Percentage, %)
Figure 82: Post-COVID Trends in Sports Apparel Market
Figure 83: Asia, Europe and North America Gen Z Income; 2015-2025 (US$ Trillion)
Figure 84: Global Number of Social Media Users; 2017-2025 (Billion)
Figure 85: Global E-commerce Sales; 2020-2025 (US$ Trillion)
Figure 86: Global Urban Population; 2015, 2020, & 2025 (Million)
Figure 87: Global Spending on Blockchain Solutions; 2017-2024 (US$ Billion)
Figure 88: Global Revenue of Artificial Intelligence Market Revenue; 2018-2025 (US$ Billion)
Figure 89: Number of Sustainable SKU (Stock Keeping Unit) in Sporting Goods Industry; June 2017-June 2020
Figure 90: Global Sports Apparel Players by Market Share; 2021 (Percentage, %)
Figure 91: North America Sports Apparel Players by Market Share; 2021 (Percentage, %)
Figure 92: The US Sports Apparel Market Players by Store Count; May 2021
Figure 93: Puma SE External Sales by Segments; 2021 (Percentage, %)
Figure 94: PUMA SE External Sales by Product; 2021 (Percentage, %)
Figure 95: Nike, Inc. Revenue by Segment; 2021 (Percentage, %)
Figure 96: Adidas AG Net Sales by Segment; 2021 (Percentage, %)
Figure 97: Under Armour, Inc. Net Revenues by Segment; 2021 (Percentage, %)
Figure 98: Lululemon Athletica Inc. Net Revenue by Segment; 2021 (Percentage, %)
Figure 99: Columbia Sportswear Company Net Sales by Segment; 2021 (Percentage, %)
Figure 100: Li Ning Company Ltd. Revenue by Product Category; 2021 (Percentage, %)
Figure 101: FILA Holding Corporation Revenue by Segment; 2021 (Percentage, %)
Figure 102: ASICS Corporation Net Sales by Segment; 2021 (Percentage, %)
Figure 103: VF Corporation Revenue by Segment; 2022 (Percentage, %)
Figure 104: Yonex Co. Ltd. Net Sales by Segment; 2021 (Percentage, %)

Table 1: Major Sporting Events with Status and New Timeline


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