소비자용 자산 추적 솔루션 – 2nd Edition

Berg Insight「소비자용 자산 추적 솔루션 – 2nd Edition – Consumer Asset Tracking Solutions 2nd Edition」는 유럽 및 북미 가족 및 어린이 추적, 애완 동물 추적, 차량 추적, 일반 소비자 자산 추적 전반 시장을 조사하고 최신 동향을 분석하고 있습니다.

주요 게재 내용

• 개요
• 가족 및 어린이 추적
• 애완동물 추적
• 승용차 추적
• 소비자를 위한 차량 추적
• 소비자용 자산추적 전반
• 시장 예측과 동향
  • 시장 예측
    • 소비자용 자산 추적의 인스톨베이스 및 출하수
    • 보급률
    • 어린이용 GPS 시계
    • 애완동물 추적
    • 차량 추적
    • 오토바이 및 모펫 추적
    • 자전거 추적
    • 트레일러 및 캠핑카 추적
    • 레저 보트 추적
    • 기타 소비자 자산 추적
    • 추적 전반
  • 시장 동향

Report Description

Consumer Asset Tracking Solutions is a strategy report from Berg Insight analysing the latest developments on the family and child tracking, pet tracking, vehicle tracking and general asset tracking market in Europe and North America. This strategic research report provides you with 150 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

• Benefit from 30 new executive interviews with market leading companies.
• Identify key players on the European and North American consumer asset tracking market.
• Learn about the latest propositions from family and child locator service providers.
• Understand the opportunities and challenges on the vehicle tracking market.
• Anticipate future drivers for uptake of pet tracking solutions.
• Predict future trends in the consumer asset tracking market.
• Profit from regional market forecasts by segment lasting until 2027.

Executive Summary

What opportunities exist in the consumer asset tracking market?

Consumer asset tracking is a sub-segment of the wider consumer IoT market. While the latter concept includes all IoT devices developed for the consumer market, consumer asset tracking focuses on solutions and services utilising location data. To enable remote monitoring and control, a solution must include GNSS or other positioning technology and some type of wireless wide area network such as cellular networks, satellite networks, LoRa or Sigfox. Tracking solutions based solely on short-range technologies such as Bluetooth and Wi-Fi are not included in the report.
The market can be divided into four main categories based on asset type – family and child tracking, pet tracking, vehicle tracking and general asset tracking. The vehicle category can be further divided into cars; motorcycles and mopeds; bicycles; caravans and motor caravans; leisure boats; and other consumer vehicles including ATVs and snowmobiles. The general asset tracking segment includes any type of asset, such as bags and luggage, keys, wallets, clothes, electronics, tools and sports equipment. Since the focus of the report is on products and solutions aimed for consumers, solutions developed and sold exclusively for business customers are excluded.
The market potential for consumer asset tracking is huge. In Europe and North America, there are 70 million children aged 4–10 years old, which is the typical age group for kids GPS watches, 345 million dogs and cats, 580 million passenger cars and 145 million other consumer vehicles. The overall penetration rate of GPS tracking products is currently around 1.0 percent. The largest consumer asset tracking segments today, based on the number of active units, are car tracking, kids GPS watches and pet tracking. Berg Insight estimates that the installed base of active consumer asset tracking devices in Europe and North America reached 12.5 million at the end of 2022. Growing at a CAGR of 18.4 percent, the number of units in active use is estimated to reach 29.2 million units by the end of 2027. The market value is forecasted to grow from € 1.6 billion in 2022 to € 3.8 billion in 2027.
Leading providers of family tracking and parental control services include US-based Smartcom Mobility Solutions, Smith Micro Software and Life360. Smartcom Mobility Solutions is a platform provider for kids GPS watches and other consumer asset tracking segments, used by several MNOs, OEMs and ODMs in the US and Europe. Smith Micro offers white-label solutions to MNOs and has contracts with major mobile operators in the US. Life360 offers a mobile app for location sharing and messaging that has close to 60 million monthly active users. Major providers of kids GPS watches include Xplora Technologies in Europe and Verizon in North America. The pet tracking market is dominated by Austria-based Tractive, whose subscriber base has grown to almost one million. In North America, the main providers

of pet tracking solutions are Fi, Whistle and Halo. The latter company offers a combined pet GPS tracking and containment solution.
The market for passenger car tracking solutions sold to consumers is led by Verizon, Mojio, Tail Light and Agnik in North America and Haysquare, Net4Things and the Plan B Company in Europe. Although OEM telematics is increasingly common within the automotive industry, there is still a growing interest in aftermarket telematics solutions. Leading providers of GPS tracking and vehicle recovery solutions for motorcycles and mopeds in Europe include Datatool (Scorpion Automotive), Mapit IoT, Monimoto and GeoRide. A few companies provide tracking solutions developed specifically for caravans, leisure boats and other consumer vehicles. Europe-based Sensar Marine, NorthTracker, Sentinel Marine Solutions, Sailsense Analytics and Vetel and US-based Siren Marine offer solutions developed for leisure boats. General-purpose tracking solutions and solutions developed for other types of vehicles are often used to serve these segments as well. Along with the booming market for electric bicycles, the market for GPS trackers for e-bicycles and other high-value bicycles is growing rapidly. The market is today served by European companies such as IoT Venture, PowUnity, Haveltec, BikeFinder and Tracefy. Trackimo, Invoxia and LandAirSea are well-known providers of general-purpose tracking devices.
The consumer asset tracking solutions market is still in an early phase with tremendous growth potential. Advancements in battery capacity, processor power and network technology will continuously enable better solutions at lower price points which will lead to a higher demand from consumers. Many solution providers covered in this report have recently introduced new tracking devices based on Low-Power Wide-Area (LPWA) network technologies. LPWA technologies are especially valuable in market segments where low battery consumption is key, such as pet tracking, bicycle tracking and general asset tracking.

TABLE OF CONTENTS

Executive Summary

1 Introduction

1.1 Consumer asset tracking infrastructure
1.1.1 Device segment
1.1.2 Positioning segment
1.1.3 Network segment
1.1.4 Platform segment
1.2 Business models and sales channels
1.2.1 Retail
1.2.2 Insurance companies
1.2.3 Mobile network operators

2 Family and Child Tracking

2.1 Population in Europe and North America
2.2 Family tracking solutions
2.2.1 Mobile operator branded apps
2.2.2 Freemium apps
2.2.3 Free apps and social media
2.3 Child tracking solutions and vendor market shares
2.4 Company profiles
2.4.1 Apple
2.4.2 Cosmo Technologies
2.4.3 Gabb Wireless
2.4.4 Garmin
2.4.5 Globalstar
2.4.6 Jiobit (Life360)
2.4.7 Life360
2.4.8 MyKi (Allterco)
2.4.9 Smartcom Mobility Solutions
2.4.10 Smith Micro Software
2.4.11 Xplora Technologies

3 Pet Tracking

3.1 Pet population in Europe and North America
3.2 Pet tracking solutions and vendor market shares
3.3 Company profiles
3.3.1 Fi
3.3.2 Fitbark
3.3.3 Halo
3.3.4 Kippy (Datamars)
3.3.5 Lilbit
3.3.6 Link My Pet (Smart Tracking Technologies)
3.3.7 Pawfit
3.3.8 SpotOn
3.3.9 Telenor Tracking Solutions
3.3.10 Tractive
3.3.11 Weenect
3.3.12 Whistle (Mars)

4 Passenger Car Tracking

4.1 Passenger car fleet in Europe and North America
4.2 Car theft in Europe and North America
4.3 Telematics solutions
4.3.1 eCall and roadside assistance
4.3.2 Stolen vehicle tracking
4.3.3 Motor insurance telematics
4.3.4 Remote control and convenience services
4.3.5 Wi-Fi hotspot
4.4 Vendor market shares
4.5 Company profiles
4.5.1 Agnik
4.5.2 Autobrain
4.5.3 Grupo Next
4.5.4 Haysquare
4.5.5 Mojio
4.5.6 Net4Things
4.5.7 Protectus Technologies
4.5.8 Radius Telematics
4.5.9 Tail Light
4.5.10 The Plan B Company (Conneqtech)
4.5.11 Verizon
4.5.12 Vodafone and Vodafone Automotive

5 Consumer Vehicle Tracking

5.1 Consumer vehicle parc in Europe and North America
5.1.1 Motorcycles and mopeds
5.1.2 Bicycles
5.1.3 Caravans and motor caravans
5.1.4 Leisure boats
5.1.5 Other consumer vehicles
5.2 Consumer vehicle theft
5.3 Consumer vehicle tracking solutions and vendor market shares
5.3.1 Motorcycles and mopeds
5.3.2 Bicycles
5.3.3 Leisure boats
5.3.4 Caravans, motorhomes, ATVs and snowmobiles
5.4 Company profiles
5.4.1 BikeFinder
5.4.2 BikeTrac
5.4.3 Boomerang Bike
5.4.4 Bosch eBike Systems
5.4.5 ConnectLab
5.4.6 Conneqtech
5.4.7 GeoRide
5.4.8 Haveltec
5.4.9 IoT Venture
5.4.10 Linxup
5.4.11 Mapit IoT
5.4.12 Monimoto
5.4.13 NorthTracker
5.4.14 PowUnity
5.4.15 Sailsense Analytics
5.4.16 Scorpion Automotive
5.4.17 Sensar Marine
5.4.18 Sense4Boat (D-Marin)
5.4.19 Sentinel Marine Solutions
5.4.20 Siren Marine (Yamaha Motor)
5.4.21 SIZZAPP
5.4.22 Tracefy
5.4.23 Trackting
5.4.24 Vetel

6 General Consumer Asset Tracking

6.1 General consumer asset tracking solutions
6.2 Company profiles
6.2.1 BrickHouse Security
6.2.2 C Security Systems
6.2.3 Invoxia
6.2.4 LandAirSea Systems
6.2.5 LugLoc
6.2.6 MiniFinder
6.2.7 Optimus
6.2.8 Trackimo

7 Market Forecasts and Trends

7.1 Market forecasts
7.1.1 Consumer asset tracking installed base and unit shipments
7.1.2 Penetration rate
7.1.3 Kids GPS watches
7.1.4 Pet tracking
7.1.5 Car tracking
7.1.6 Motorcycle and moped tracking
7.1.7 Bicycle tracking
7.1.8 Caravan and motor caravan tracking
7.1.9 Leisure boat tracking
7.1.10 Other consumer vehicle tracking
7.1.11 General-purpose tracking
7.2 Market trends
7.2.1 LPWA networking technologies create new market opportunities
7.2.2 Apple AirTag bolsters the consumer asset tracking market
7.2.3 Specialised solutions have a competitive advantage
7.2.4 Pet tracking is a high-potential market
7.2.5 Continued broadening of the aftermarket car telematics concept is expected
7.2.6 Bicycle tracking on the rise
7.2.7 Consumer GPS tracking providers are searching for the right business model

Glossary

List of Figures

Figure 1.1: Tracking device infrastructure overview ……………… 6
Figure 1.2: Smartphone shipments by vendor and OS (World 2020–2022) ……….. 7
Figure 1.3: Smartphone OS active user base (World 2022) …………… 8
Figure 1.4: Examples of dedicated tracking devices ……………….. 9
Figure 1.5: Mobile operators in Europe by IoT subscriber base (Q4-2022) ………. 13
Figure 1.6: Mobile operators in North America by IoT subscriber base (Q4-2022)…….. 14
Figure 1.7: Satellite network operators by IoT subscriber base (Q4-2022) ……….. 15
Figure 1.8: Examples of consumer asset tracking user interfaces ………… 17
Figure 1.9: MNOs’ consumer asset tracking offers (Europe and North America 2023) …. 20
Figure 2.1: Child and teenager population (EU27+3 and North America 2022) …….. 22
Figure 2.2: Apple Watch with Family Setup ………………….. 31
Figure 2.3: JrTrack 3 kids smartwatch ……………………. 32
Figure 2.4: Garmin inReach satellite communications devices ………….. 34
Figure 2.5: Globalstar’s satellite communicator and tracking devices ………… 36
Figure 2.6: Jiobit Smart Tag and app …………………….. 37
Figure 2.7: Life360 app ………………………… 39
Figure 2.8: SafePath white-label family locator solution ……………. 42
Figure 2.9: Xplora X6 Play kids smartwatch………………….. 44
Figure 3.1: Pet population and pet products sales (EU27+3 and North America 2022) ….. 48
Figure 3.2: Pet tracking market (Europe and North America 2023) …………. 49
Figure 3.3: Leading pet tracking solution providers in Europe and NA (Q3-2023) …….. 51
Figure 3.4: Fi Series 3 Dog Collar …………………….. 53
Figure 3.5: Fitbark GPS tracking solution ………………….. 54
Figure 3.6: Halo dog tracking and virtual fence solution …………… 55
Figure 3.7: Link My Pet tracking device and smartphone app …………… 57
Figure 3.8: Pawfit 3 pet tracker ……………………… 58
Figure 3.9: SpotOn GPS Dog Fence pet tracking and containment solution ………. 59
Figure 3.10: Mitt Spor pet tracking solution ………………….. 60
Figure 3.11: Tractive Dog XL Adventure Edition pet tracker ……………. 61
Figure 3.12: Tractive’s subscriber base in Europe and North America (2018–2023) …….. 62
Figure 3.13: Weenect XS pet tracker and app …………………. 63
Figure 3.14: Whistle Switch pet tracker…………………… 64
Figure 4.1: Passenger car registration data (EU27+3 2022) …………… 67
Figure 4.2: Passenger car registrations by manufacturer (EU+EFTA+UK 2022) ……. 68
Figure 4.3: Passenger car registration data (North America 2022) ………….. 69
Figure 4.4: Passenger car registrations by manufacturer (North America 2022) …….. 70
Figure 4.5: eCall application lifecycle …………………….. 72
Figure 4.6: SVT application lifecycle ……………………. 73
Figure 4.7: Motor insurance telematics application lifecycle …………… 74
Figure 4.8: Leading specialised consumer telematics players (World Q4-2022) …….. 76
Figure 4.9: Motion for Audi connect …………………….. 81
Figure 4.10: Verizon Hum products …………………….. 88
Figure 5.1: Consumer vehicle parc in Europe and North America (2022) ……… 93
Figure 5.2: PTW market data (North America 2022) ………………. 94
Figure 5.3: Moped and motorcycle market data (EU27+3 2022) …………. 95
Figure 5.4: Bicycle market data (EU27+3 2022) ……………… 96
Figure 5.5: Bicycle market data (North America 2022) ……………… 97
Figure 5.6: Caravan and motor caravan registration data (North America 2022) ……. 98
Figure 5.7: Caravan and motor caravan registration data (EU27+3 2022/2020) …….. 99
Figure 5.8: Leisure boat market data (EU27+3 and North America 2022) ……… 100
Figure 5.9: Other consumer vehicle market data (Europe and North America 2022) ….. 101
Figure 5.10: Leading motorcycle tracking providers in Europe and NA (Q3-2023) …….. 104
Figure 5.11: Leading bicycle tracking providers in Europe and North America (Q3-2023) ….. 105
Figure 5.12: Leading leisure boat tracking providers in Europe and NA (Q3-2023) ……. 107
Figure 5.13: BikeFinder GPS tracker ……………………. 110
Figure 5.14: Bosch eBike Alarm solution …………………. 112
Figure 5.15: ConnectLab’s first and second generation bike tracker and light …… 113
Figure 5.16: Monimoto GPS tracker, key fob and app ……………. 118
Figure 5.17: BikeTrax GPS tracker …………………….. 120
Figure 5.18: Sailsense Analytics’ boat monitoring solutions ……………. 121
Figure 5.19: Sensar Marine’s boat monitoring solution …………… 123
Figure 5.20: Trackting SMART GPS tracking solution …………….. 126
Figure 6.1: General consumer asset tracking vendors in Europe and NA (2023) …….. 129
Figure 6.2: Examples of tracking devices developed by Trackimo ………… 135
Figure 7.1: Tracking device shipments and installed base (Europe and NA 2022–2027) …. 138
Figure 7.2: Penetration of GPS trackers per segment (Europe and North America 2022) … 139
Figure 7.3: Kids GPS watch market data (Europe and North America 2022–2027) …….. 140
Figure 7.4: Pet tracking device market data (Europe and North America 2022–2027) … 141
Figure 7.5: Car tracking device market data (Europe and North America 2022–2027) ….. 142
Figure 7.6: PTW tracking device market data (Europe and North America 2022–2027) …. 143
Figure 7.7: Bicycle tracking device market data (Europe and North America 2022–2027)… 144
Figure 7.8: Caravan tracking device market data (Europe and North America 2022–2027) …. 144
Figure 7.9: Leisure boat tracking device market data (Europe and NA 2022–2027)……. 145
Figure 7.10: Other consumer vehicle tracking market data (Europe and NA 2022–2027)…. 146
Figure 7.11: General-purpose tracking device market data (Europe and NA 2022–2027) … 147